The largest instagram accounts. The main principles of mass popularization: why are they needed and what do subscribers in Ins provide


How to become one of those with the most subscribers on Instagram 2016?

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Your Instagram isn’t right now except for your dog. Although animals now have their accounts in this mega-popular network, and even manage to earn good money on them. Speaking of money: “Instagram” is not only a way to tell the world about what you eat and how you spend time, but also a good way to improve your financial condition. By miscellaneous information, the price of one advertising post - mentions in the popular "Instagram" - can vary from 20-30 thousand to a million rubles! And the stars of Instagram, not particularly worried, can earn 300-400 thousand rubles a month on such posts. Who gets that kind of money for advertising posts? Who are the "golden" kings of Instagram? This is what we tried to find out.

In the spring of publication, Sobaka.ru found out how much it would cost to promote a brand in social networks of stars and popular bloggers, and also figured out how many subscribers you need to reach in order to start attracting advertisers. It turns out that when reaching five thousand subscribers, the user enters the mailing list of promotional gifts when companies begin to send him various goods. If a person manages to go “far beyond the figure of 10 thousand,” his account becomes a potential advertising platform.

According to Gosh Kartsev, the stylist and founder of the Gosh fashion school, his acquaintance with 1000 subscribers in two months earned from using Instagram   200 thousand rubles, which she initially spent on plastic surgery: "Now she at the age of 23 financially provides for her parents and younger brother, a schoolboy." Other friends Kartsev, with 5-10 thousand subscribers, signed a six-month contract with the cigarette brand.


The average cost per ad is not just for popular users, but for real star   - from 50 to 80 thousand rubles. If it comes   about the famous characters of "House-2", the price can rise to 200 thousand. As for the capital's secular ladies who constantly attend world fashion weeks, placement in accounts will cost 400-500 thousand. " Moreover, the cost of accommodation can change at lightning speed due to a change in the hero's ideas about his significance: he appeared on the show on Channel One and believes that now he is more expensive than last week, although nothing has changed in fact.


True, there are much more modest and budget prices. So, according to Sobaka.ru journalists, blogger Rita Slutskaya (156 thousand subscribers) takes $ 150 for publication. According to her, another social network star Sasha Markina (more than 700 thousand subscribers) receives 20 thousand rubles for the record. The blogger Anastasia Chernenko, with about 14 thousand readers, told the Dog about the price from 2 to 6 thousand rubles.

- The price also depends on what the star should do: “Photo + Hashtag” is one story. A photo for which you need to go to a certain place costs 10% more. Link to another account - another plus 10-20%. Significantly increase the price, for example, photos with children, ”says Yegor Yakovlev, co-owner of Social Stars.

According to him, there are stars who do not advertise at all. Among them are Alsou and Vera Brezhnev.

And here is the information from Maxim Petrenchuk, chief editor of VKurs. True, not fresh, data from the end of 2014, but still curious:


- To place at the popular model 500,000 subscribers will cost from 20-30 thousand rubles to price tags like 1 million, which quite seriously can ask for some top level Timati and Sobchak - not a fact that is cost-effective, but there were examples that were taken. Again, someone associates Instagram with the promotion of jewelry and dresses for 5,000 rubles, and in Russia there are several fashion bloggers to whom Louis Vuitton is ready to give a bag for just one photo with her.

In general, to be specific, I believe that you can successfully sell yourself with 50-100,000 subscribers at a price of 5 to 15,000 rubles per post. Depends on the content.
  The main topics that are relevant today are fashion bloggers, top photographers or topics that attract the middle class audience of Moscow and St. Petersburg. In the format of pictures there are significantly fewer options for individualization. Therefore, individualistic bloggers get a much greater profit and can make an extra charge.

For example, recently, one of our clients was ready to pay 20,000 rubles for a girl’s post with 12,000 subscribers, and Diana Melison’s 450 post also costs about 20,000 - this is how it turns out that subscribers are not the main thing. On average, girls around Diana Melison or Alena Yesipova, Mirgaeva receive about 200-300,000. They say this not only to me, but I also hear from people who are close friends with them in life. Something like this. If we talk about the stars, income can be even higher. I don’t know, honestly, how much Murad Osmann earns - but I doubt that he lives poorly)

And, finally, first-hand information, from the Instagram stars themselves, who at the same time share the secrets of how to make your account mega-popular. Here is the opinion of Lina Kuznetsova, the owner of Instagram with 239 thousand subscribers:


- How much can you earn on Instagram per month? Directly depends on the number of your subscribers. From 100-150 thousand per month - easy. I have 90% - paid advertising, I rarely agree to barter, only if I really really, really want this thing or service. I don’t like travel / press tours at all. I went to them twice, and each time it was a complete hell. For me, taboos are medicines (any, for example, supplements for weight loss or “miraculous” vitamins), alcohol, personal hygiene products, medical services and much more.

And finally, who are they, these same Instagram stars who can count on decent earnings just by publishing custom posts from time to time? Here is a list of Russian "Instagram kings" that have the most subscribers. Interestingly, of the 50 leading accounts, only 13 belong to men. Almost all the others are girls, namely television stars and representatives of the modeling business.

______________________

Ksenia Borodina - 4 million subscribers

Timati - 4.4 million subscribers

Olga Buzova - 3.9 million subscribers



Victoria Bonya - 3.3 million subscribers


Vera Brezhneva - 3.8 million subscribers



Svetlana Bilyalova - 2.9 million subscribers

Katya Klap - 3.2 million subscribers


Oksana Samoilova - 2.9 million subscribers


Nastya Samburskaya - 4 million subscribers

Anna Sedokova - 2.4 million subscribers

A few years ago, even the most devoted fans could not answer the question of what their idol breakfasts and how they spend their days off.

  Instagram has changed everything. He showed the world the daily life of the stars, and meanwhile, good money for those whose army of subscribers exceeds several million. Be that as it may, but I want to believe that making money on advertising is not the primary goal of celebrity celebrities, but the desire to be closer to your fans.

So, TOP-25 accounts on Instagram by the number of subscribers on the Russian-speaking Internet looks something like this:

@lazarevsergey

2.7 million. subscribers | Singer



  Sergey Lazarev is the idol of several million young girls aged 14 to 25 years. Lazarev himself actively likes photos of domestic actresses, dancers and singers.

The key to success of Sergey Lazarev is an angelic voice and charm. His Instagram is the concentration of light, warmth and smiles. Sergey shares the details of his life, concert activities, and now also the life of his baby. Its subscribers will sooner than others learn about the release of new tracks and clips.

@goar_avetisyan

3.7 million. subscribers | Makeup artist, blogger



Gohar Avetisyan is not only a fashionable Moscow makeup artist, but also a very kind girl   with a big heart. On her page, she is happy to share the secrets of craftsmanship, talks about working moments and uploads videos with the process of creating her magnificent works. Gohar also helps girls and women with facial problems, using the art of makeup, she disguises problem areas so that it is simply impossible to believe that this is even possible.

@nyusha_nyusha

3.7 million. subscribers | Singer



  Almost four million Instagram users follow the life of the popular singer Nyusha. Concerts, television shows, photo shoots, social parties - all this you will find on her page. Nyusha is not trying to hide her life from fans and even created a section in her account called - #NyushaDay #Nyusha Day, where anyone can ask her questions.

22. Anna Sedokova - @annasedokova

3.8 million. subscribers | Singer, showbiz



  Anna Sedokova is one of the most prominent members of the group "VIA GRA". Anna is a very active user of Instagram, the number of her posts has already exceeded 7 thousand. On her official page, she constantly uploads photo reports from tours, shares important events of her life and communicates with her fans with pleasure. But due to its difficult nature, it can sometimes become heated and argue with envious people in the comments.

@sashaspilberg

3.8 million. subscribers | Video blogger, YouTube



  Thanks to her YouTube channel and incredible charm, Sasha Spielberg became the idol of millions of young girls not only in Russia but throughout the CIS. Despite the various rumors and scandals that lately   they pursue Sasha and her family, she does not lose optimism and continues her creative activity.

@viki_odintcova

3.9 million. subscribers | Model, erotic



  The young model Victoria Odintsova became especially popular after she starred in the video “I Like” by Yegor Creed. Victoria can also be seen in advertisements. women's clothing, cosmetics and underwear. The number of admirers of the beauty is constantly growing and is already approaching four million.

19. Nastya Ivleeva - @_agentgirl_

4.0 million. subscribers | Video blogger, weiner



  Anastasia Ivleeva is a bright, positive girl with a good sense of humor. Instagram Nastya is a series of different photos and humorous vines ( Vines   - short, humorous video clips) in which the girl tries to talk about typical female situations and life difficulties in a positive way.

@ gagara1987

4.2 million. subscribers | Singer



  The life of Polina Gagarina on Instagram is followed by more than four million people. Her page will tell about the beautiful and eventful life of the singer, photos from concerts and parties, many personal selfies and video calls to subscribers. Minimal amount   advertising records and a maximum of positive.

17. Masha Wei - @maria__way

4.4 million. subscribers | Beauty blogger



  If you follow the beauty industry with a special thrill, like to experience the various new cosmetic brands in general, everything is so pretty and brilliant, then Instagram Maria Wei, you will definitely be interested to look through. In the account of a young blogger, a lot of bright and positive shots, a lot of advertising and all that 🙂

@muradosmann

4.6 million. subscribers | Photographer, blogger



  Murad Osmann is a talented photographer from Dagestan who has gained popularity and recognition all over the world thanks to his main photo project “Follow Me”. However, Murad’s account is dedicated to this project. Here you will find many bright, incredible and bewitching photographs from those countries where the author has visited.

@xenia_sobchak

5.0 million. subscribers | Show business, HOUSE 2



  The audience of subscribers of Ksenia Sobchak covers men and women aged 20 years and older. The TV presenter monitors the life of colleagues "in the shop", as well as the life of fashionable icons in Europe.

Ksenia is a very versatile person. The diversity of its subscribers, as well as their number, can be explained by different facets of her talent. Some follow the life of Sobchak as a member of the opposition, others as a stylish person, others are interested in her family life with Maxim Vitorgan.

@egorkreed

5.0 million. subscribers | Singer



  Young russian singer   and the Black Star Mafia member, Yegor Creed. In just a few years, won the love of a huge audience as in real life, and in social networks. In Yegor's Instagram, mostly reporting photos and videos from performances, tours and filming of clips. Minimum information about his personal life, but fortunately, there is not much advertising either.

13. Svetlana Bilyalova - @svetabily

5.3 million. subscribers | Model, Erotic



  Svetlana Bilyalova’s Instagram is sexy curvaceous and even more curvaceous and sexy forms 🙂 The girl assures everyone that there is no limit to perfection and therefore loves sports and plastic surgery. And if you somehow disagree with the position of Svetlana, then five million and three hundred thousand more subscribers, you will certainly be convinced of this)

@victoriabonya

5.6 million. subscribers | Model, House 2



  As for many modern russian stars, the starting point in the world of show business is the television project DOM-2 and the TNT channel. Victoria Bonya was no exception on this path - stylish and always beautiful, as from the cover of glossy magazines, a former participant in the popular reality show, has five and a half million subscribers to her Instagram account.

In turn, Victoria is interested in the life of the elite of domestic and Western stars. So recently, Bonya got into another scandal. She was accused of having entered into a relationship and almost frustrated the upcoming wedding of the popular Turkish actor Burak Ozchivit, she put likes and wrote ambiguous comments in the star’s tape, thereby causing jealousy on the part of the bride, who almost canceled the wedding because of this .

@ missalena.92

5.7 million. subscribers | Model, show business



  Incredible beautiful girl, model and former lover of rapper Timati - Alena Shishkova. Alena's Instagram is full beautiful photos   rich life, expensive things and fashionable bows. She prefers to leave her personal life behind the scenes and not to bring family relations out for discussion by the public.

10. Anna Khilkevich - @annakhilkevich

6.0 million. subscribers | Actress, show business



  Anna Khilkevich - a popular Russian actress, gained the greatest fame thanks to the role of Masha Belova in the youth series “Univer” and “Dormitory”. Anna’s Instagram, which is followed by six million followers, is characterized by positive and vivid photos from her personal life, the filming process with colleagues and travels. Minimum of advertising records, only occasionally skips advertising clothing stores and children's goods.

@kateclapp

6.2 million. subscribers | Blogger, YouTube



  While still a schoolgirl, young Ekaterina Trofimova began to blog on YouTube under the pseudonym Katya Klep (Kate Clapp) and today is one of the most popular video bloggers on the Russian-speaking Internet. Equally popular is her Instagram, in which Katya makes reviews on cosmetics and advertises various ones, including Chinese Aliexpress.

And although, practically, every post in the feed is sponsored, it’s quite interesting to look through Katya’s page. Well, apparently, she also likes the subscribers)

@urgantcom

6.3 million. subscribers | Humor, show business



  The subtle, but always relevant humor of Ivan Urgant is appreciated not only by young people, but also by more mature users of social services. Instagram network. Ivan himself monitors only 20 accounts, most of which belong to his fellow TV presenters.

Ivan Urgant leads on Channel One an analogue of one of the most popular American television programs. She has tremendous success in Russia, and consistently high ratings. Ivan rarely shares on Instagram the details of his personal life, but he often entertains his subscribers with funny caricatures.

@anastasiya_kvitko

6.3 million. subscribers | Model



  Thanks to spectacular external forms and no less spectacular images, Anastasia Kvitko’s page cannot go unnoticed on the Instagram network and has more than six million subscribers. Anastasia was born in Kaliningrad, from 2013 worked in Moscow as a model, and in 2015, at the invitation of one large agency, she moved to the United States, where until today, as a model, she has been shot in television shows and music videos of the best world performers.

Abroad, Anastasia is very famous, and many publications call her “Russian”. In addition, the model fuels interest in her person, assuring everyone that she has never resorted to the services of plastic surgeons. I'd like to believe it 🙂

6. Mikhail Galustyan - @m_galustyan

6.6 million



  The famous KVNschik, a talented actor and just good man   - Mikhail Galustyan. He became a mega popular comedian back in the late 90s, when he played for the Sochi KVN team “Burnt by the Sun”. The image of a kind and cheerful bearded man helped Mikhail to put together a large army of fans on his official page, which was rapidly approaching 7 million.

@pavelvolyaofficial

8.3 million. subscribers | Humor, actor, showbiz



  Pavel “Snowball” Volya is one of the most popular residents and hosts of the “Comedy Club”. In his account, Pavel shares photos and videos from his personal life, talks about upcoming and past performances, conveys his thoughts to subscribers in his usual manner. Flipping through Paul’s tape, one obvious pattern can be traced - he loves his wife Lyaysan Utyasheva, travels and Porshe's personal car very much)

@samburskaya

9.0 million. subscribers | Show business, actress



  Nastasya Samburskaya is an extraordinary personality, an actress of theater and cinema, recently she has been trying herself as a singer. Earned her fame thanks to the role of Christina in the TV series “Univer” on TNT. Nastasya is seriously interested in sports and is the face of the sports brand Reebok, which confirms the availability of relevant advertising posts   on the page of the actress. She also loves to arrange “frauds”) between her fans and envious people, commenting on the negative responses to her photos.

@borodylia

9.2 million. subscribers | Show business, HOUSE-2



  The audience of Xenia's subscribers changed as the TV presenter from “HOUSE 2” turned into an exquisite and sophisticated mother of two children and an exemplary wife. Borodina herself is subscribed for the most part to useful stores, beauty salons and other Internet services. By the number of fans Ksenia is following in the wake of Buzova, despite the divorce of the latter. Ksenia shares with her fans hidden advertising of stores, cute photos and videos of her children, who invariably gain great amount   likes.

@timatiofficial

9.6 million. subscribers | Show Business



  The only man in Russia able to compete with young socialites is the incomparable Timati. Young people over the age of 18 tirelessly follow the development of the Black Star label. Timati is a highly respected person recent years. He became an exemplary father, maintained good relations with his ex-wife, promotes his clothing line and constantly delights his fans with high-profile hits. Hence the success.

@ buzova86

9.8 million. subscribers | Show business, singer



  The vast majority of subscribers are young girls and boys from the age of 18-24. Olga herself is interested in the life of TNT channel stars, as well as her vocal colleagues.

Olga Buzova is a famous participant in the television project “HOUSE 2” and the most talked about person of 2017. You can treat her as you like, but to argue that the number of her subscribers is close to 10 million would be stupid. She seeks to embrace the whole world (vocals, TV, business, restaurateur, designer) and shares with her subscribers the secrets of the success of “girls from the people”.

Output: as you can see, each star has its own secret to the success of promoting an account on Instagram. Some post their outstanding forms, others share their thoughts on the current political situation in the world; some surprise with fashionable bows, others - every day they wish their subscribers have a nice day; some rely on humor, others rely on brutality.

There is simply no universal advice on promoting an account on Instagram. Find your chip, be unique on the open spaces of social networks, and then subscribers will not take long to wait.

In this article, we will analyze the most popular Instagram accounts, their subject and audience. Content:

  • Six Justin Bieber
Social network Instagram, although still a fairly young resource, this mobile app   a huge number of subscribers have appeared who can not do without this site for a single day. It is written a large number of   programs that simplify work on Instagram.

Instagram Follower Leaders - Top Ten

Like any other online project, Instagram has its own leaders. These are the people who were able to achieve the greatest success in the promotion of their account. Moreover, the bulk of the leaders didn’t have to do anything to get a huge base of subscribers interested in their life. The high rating of some Instagram users is explained by the fact that even before the creation of this resource they had their own base of fans. This is not surprising, since the top ten are occupied by the most famous people   creative professions such as singers, actors, fashion designers. Data about who has a higher Instagram rating is most often floating, as users are constantly changing, their interests and preferences also undergo some changes. Instagram keeps its statistics constantly, and its leaders are fighting for their fans with a huge number of exposed images.

The main leader is Instagram itself - 95 million subscribers

Instagram itself has won the largest number of subscribers and in the ranking it occupies the main first place with a total number of subscribers of more than 95 million. If you do not take into account the popularity of this resource, then you can build a list of leaders as follows.

Kim Kardashian Instagram account - 60 million subscribers

The ten most popular people with many subscribers included representatives of the sports and show business elite. The profile, which has subscribed to about 60 million people, belongs to Kim Kardashian. A sharp jump in her popularity took place after she published her selfie, made by a socialite during her pregnancy.


These photos helped Kim Kardashian lower the popular star singer Beyoncé one step lower, thanks to the influx of over a million subscribers to Kardashian's account.

Taylor Swift - instagram bronze medal (third place)

Third in the ranking of leading users is Taylor Swift. A modest pretty American girl performing country pop. In her 25 years, the girl won the hearts of a huge number of fans (about 43.8 million people) who subscribed to her on Instagram.

Selena Gomez - 41.9 million subscribers

The fourth position is confidently taken by Selena Gomez. Suddenly breaking into the top ten, the twenty-three-year-old Selena Marie Gomez, a North American television star and popular actress who is the author and performer of songs, among other things, assumed the responsibilities of the UNICEF Goodwill Ambassador. It has 41.9 million subscribers.

Boring 5th place - Ariana Grande - 42 million Instagram fans

The fifth in the ranking of those with the highest rating is Ariana Grande with almost 42 million fans on Instagram. A beautiful twenty-two-year-old girl from America with a pleasant voice, a singer and actress, starred in the film “Victorious Winner”, is engaged in dubbing anime and collaborates with the famous Nickelodeon studio.

Six Justin Bieber

The sixth step went to R&B performer from Canada, Justin Bieber, who has 35.8 million followers on his Instagram account. A young man with a pretty appearance quickly climbed to the Olympus show business and has in his arsenal a fairly large number of fans of 14-17 years of age. 37 million subscribers are constantly interested in the life of the singer, looking at his photos on the pages of his account on Instagram. True, a couple of years ago he was in second place in the ranking.

Kendall Jenner - 35.8 million followers on 7th

Kendall Jenner has in his arsenal an army of 35.8 million subscribers. The popular presenter, model and participant in various television programs, fell slightly in the popularity rating on Instagram and today occupies the seventh place in the rating of this social network. But she still remains at the peak of popularity, and is the face of Seventeen Magazine. Her profile has a huge amount of fashion-related photos.

Kylie Jenner - 33.9 million in 8th place

Kylie Jenner, who also belongs to the Kardashian family, does not lag behind her older sister. She is the youngest of this family and takes eighth place in the Instagram ranking. Kylie, as well as her older sisters, is related to fashion, which is confirmed by her Instagram profile photo. The girl is only 17 years old, but the desire to look older is clearly visible in her photo. The number of its subscribers is 33.9 million users.

Onika Tanya Marazh - 32.5 million

The ninth place in the rating for today is taken by Onika Tanya Marazh. She is better known as Nicki Minaj. The 32-year-old American who performs rap is the author and performer of many songs popular among fans of this genre. Nicky is the first performer in the world who is also famous for the fact that her 7 songs were simultaneously in the US charts. The number of her fans is more than 32.5 million subscribers.

Chloe Kardashian - 30.7 million Instagram followers



Chloe Kardashian closes the top ten on Instagram with his 30.7 million fans. Over 3,000 photos exhibited by her allow fans to keep abreast of her life. Chloe, like her star sisters, is engaged in fashion and loves to prove herself very extraordinary. Watch the video






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