VKontakte group is a place of communication between people with similar views and common interests.

  Groups are created to exchange useful information, coordinate any joint actions, implement interesting projects or solve urgent problems. Any user can create a VKontakte group.

How to create a VKontakte group?

Before doing this, you must necessarily link your VK page to your mobile phone, otherwise the system will not allow you to create a group. Having made a binding to the mobile number, you can proceed to the main task.

Each profile in the menu has a window "My groups". The first step when creating a new group is to click on this link. If you are already a member of any groups, go down to the bottom of the page in the drop-down box that opens.

There you will see a button "To create a group" . If you are not a member of the groups yet, creating a new group will be even easier. On the page “Creating a new group”   you need to specify a name for your group and press the button "To create a group" . Then you can edit the design of the group page.



  On this page of the VKontakte group, you can make a description for the group (tell us why it was created, what topics they will talk about in it), choose the type and theme of the group, indicate the city and country, and also indicate the address of your website.

How to make group settings?

Section "Settings" allows you to make using the page as convenient as possible. Here you can choose for your group a number of opportunities that relate to posting news, videos, photos, discussions. Be sure to put a label on the button “News included”.

It is in the section "Group News"   it will be possible to post videos, various information and images in a different format. It is also necessary to put labels in the "boxes" with the names "Wall", "Photo Album", Discussions, "Video", Audio Recordings.

This will make the page wall active and, with the appropriate choice of privacy settings, will allow you to upload audio and video recordings, start discussions, comment on opinions. In addition, you can give group members the opportunity to do graffiti on a common wall.

Learn more about privacy settings. If you want the members of the group to be able to freely create photo albums, start various discussions, post videos and photos, you need to make access to these opportunities open.



You can also restrict access by allowing only selected members of the group to add information. Having completed all the basic settings, you need to click on the button "Save".

Group page design

After all the settings are completed and saved, you can proceed to the design. Click on the link with the name of the group and start editing. You can download (for this you need to click on the link "The photo"), add photos to albums, create new topics for discussion. These features are limited and available only to administrators.

The administrator can edit the information about the group, appoint other administrators, change the cover, add friends. Editing options are divided into "Edit Information" , "Edit manual" , “Edit group membership”   (send someone to the ban, add new members, consider applications for entry from beginners).

There is also a button "Invite to group" through which you can send an invitation to your friends and other users.

Using option "Add to bookmarks"   you can create a new bookmark with a link to the group’s page (if you have enabled the function "My bookmarks" ) Button “Leave the group”   allows you to leave the group, the button "Statistics"   - see the number of people in the group, the number of new requests, and so on.



  In groups, you can create libraries; team members can also create new cross-linked pages. This is possible thanks to a special page editing system - wiki layout. If you want to use the group with the maximum effect, you should study the basic principles of the wiki markup (for this you can follow the link "Markup help" ).

Jan 14, 2015

How to quickly create a group in contact?

Hello! Glad to see you on the pages of this blog. I have not written new articles for more than a week. Holidays, congratulations, weekends knocked out of the usual working rut. Everything is already behind, so we are back to normal. Let's talk today about how to create a group in contact.

Why do I need a group in contact?

Recently, behavioral factors have come to the fore in the promotion and promotion of a web resource. Search engines have become much smarter and purchased bold links will be very difficult to promote your site in TOP. And where is the bulk of the focus, which allows us to improve behavioral factors? All right, on social networks. Do not forget about it. Its untwisted group is a constant target traffic for the site.

Traffic   - This is not the main reason why you need to create your own group. Read my article "". A detailed description of all known social networks is given there, and many questions will disappear by themselves. And I continue.

In contact with   - A worldwide social network created for virtual communication. A good opportunity to find old friends and acquaintances, as well as people close to their interests. VK   is the most visited Internet resource. Let's start the answer to the question “How to create a group in VK?”

What are the groups on the Vkontakte network?

How to create a group in VK.

We proceed directly to the creation of our group. If you are not already registered in the contact, which is unlikely, then you should do this. Go to the site " In contact with"And on the left side click on the button "Registration".   In the form provided, register your Name,   Surname   and click "Registration".

On the next page, enter your valid phone number. A confirmation code will come to it, which you need to enter in the corresponding field.

This registration in the contact is over. Next, you need to fill out your profile to the maximum, go over the main settings and set the avatar. After your page becomes human, you can start creating a group in contact. On the left side of the main page, click on the tab "My Groups"

  , then click on the button "Create a community". In the drop-down form, we prescribe the name of the future group, indicate the type of community and click on the button "Create a community".

  I want to note that in the social. the network   "In contact with"   its own search engine and it will be better if the name of the group contains a keyword. Good indexing of the community is provided to you.

The first step has been taken. Now you need to configure the group. Fill in the information. The numbers at the end of the permalink of the community page can be changed at your discretion using Latin letters. The following is a description of your group. Write only basic information, 10-15 sentences will be enough, visitors do not read further. The main thing is to reveal the main goal of the group and how it will be useful for the subscriber. Interest the people, but I do not advise deceiving. Leave the field empty, and you will remain the only subscriber of your community.

If you are creating a group to attract visitors to a specific site, then indicate it in the appropriate field. The wall can be made open, limited or completely closed from publication. Set the required type of group: closed or open. A closed community can only be accessed upon request, an open community can be added all in a row, without an invitation. After entering all the necessary settings, click on the button "Save". My group settings are shown on:   I congratulate you on the creation of a new group. If in the future you will need to change the data, you can do this using the tab Community Management. Next, prepare and upload a colorful avatar. Using the picture you can convey the main goal and the necessary information to the visitor. If you are friends with a graphic editor (photoshop), then “cooking up” an “avatar” for a group will not be difficult. If you don’t have time or want something special, then you have a direct road to Freelance sites. For a small fee, a freelancer will make your dream come true.

Now it remains only to fill the group with useful and unique information. Interesting and fresh audio, video, announcements with pictures. Visitors will Like   and   "Repost"   favorite posts, thereby attracting more subscribers to the group.

After you publish a minimum of 10 posts, you should think about recruiting subscribers. There are a huge number of methods and ways to attract people to the community, both paid and free. As many owners of already-promoted groups say, the hardest thing is to get the first thousand subscribers. As soon as this line is overcome, the word of mouth or viral effect is launched. People will be added a little without your participation, the main thing is to constantly publish new material.

If you have a promoted account in contact with a large number of friends, then you can send them invitations to join the group. Friends and acquaintances will be your first visitors and subscribers. Remember, no more than 40 people can be invited per day. Alternatively, you can add a link to the group in or install the widget on your web resource and attract visitors. We'll talk more about methods and ways of attracting subscribers in the following articles. One option is to cheat subscribers using the program.

We created a group in contact, set an avatar and started publishing the material. Here You can watch and subscribe to my group. In it, I publish only the announcements of my blog posts. Next I will post another kind of material, enter, and you will not regret it. I think everything is clear with the creation of the group.

How to delete a group in a contact?

The last question I wanted to discuss is how to delete a group in VK. There are many reasons why you decided to say goodbye to the group forever: the complete removal of the account from the social network VK, tired of publishing material, a creative crisis, etc.

To do this, you need to delete all community subscribers, set the group type to private in the settings, visitors will not be able to subscribe and, after all the manipulations, delete or leave the group itself. The community will be considered "dead." I think such thoughts will not arise in you.

Now you know how to create a group in contact. This will end the writing of the article. Do you have your own group in contact? How many subscribers are there and what problems arose at the initial stage? How important is your group to a blogger? Waiting for your answers in the comments. Good luck in business and good mood!

This is a strange thing. By the nature of my activity, entrepreneurs often turn to me with the question - can I create a VKontakte group for their business. To my counter-question: “Why do you need a VK group?” - practically no one can give a clear and intelligible answer. Upon reflection, everyone comes to the general conclusion that the VK group is needed in order to get out of it sell.

In this article I will not scare you with such sophisticated expressions as “forming a pool of loyal users” and “creating and promoting your own brand in social networks”, but I will try to explain in a simple and accessible way what this very social network VKontakte may be useful to you .

So, let's begin. And I want to start from afar. Since we decided to talk about sales, then I will tell my purchase history on the Internet, and in particular on the social network VKontakte. Besides the fact that I’m the administrator of social networks, I’m also a mother of two children, a wife with 20 years of experience and just a woman. As you know, it is women who make the most purchases for home and family. I AM i am not an exception and not I only make money on the Internet, but I also really like to spend it, and in the same place where I earn it. By the way, I love to buy on the Internet. Why? Yes, because ... although I will not be distracted, who cares, read about it. On the Internet I buy everything: clothes, shoes, household appliances, household chemicals, cosmetics, dishes, food and other useful things.

How do we make a purchase decision

But what a misfortune - how do you know how true the reviews on the Internet are? Could it be that reviews are fake? That someone just paid them, and we, naive customers, read them and take them at face value? I can say with confidence that, yes - it can be. After all, it is absolutely impossible to verify that Petya or Vasya, who left feedback under the model of the washing machine, are real people - we see nothing but their name and advertising message.

It is for this very reason that I do not particularly trust reviews on sites. Some of them are too much alike. Now laudatory, then solid negative. Sometimes it seems that with the help of reviews, competitors spoil each other, and they don’t even feel sorry for this dirty work.

In addition, you can ask questions on the topic, talk and make sure that this is a real person, not invented. Many mothers in the reviews not only upload photos of purchases, but even show their babies in new clothes. It is such reviews that are the most valuable, because they are sincere and sincere.

But it’s one thing to talk about purchases on the Internet, and it’s another to talk about personal examples. Everyone knows that the most interesting stories are based on personal experience. That is why I will tell you some stories of my online purchases on VKontakte.

My personal experience

• I somehow decided to purchase a banal clothes hanger on the balcony - we just made the repairs and I wanted it to be not just some kind of hanger, but a pretty, neat one so that I could fold it if necessary. I walked through our village shops and found nothing suitable. I drove a corresponding query in Yandex (frankly, I don’t remember exactly, it was more than 2 years ago, but something like “A clothes hanger on the balcony. Crimea”) - and got several pages in the search results. One of the resources was the VKontakte group, unfortunately, completely abandoned - it has not been conducted for more than six months. But there was a photo of just such a clothes hanger, which I was looking for! I immediately wrote to the creator of the group and went to their website using the link I found in the community, where I got acquainted in detail with the range and prices.

The creator of the group is a lovely woman (whose profile I previously studied), answered me within an hour. We agreed on payment and delivery. After 3 days, a new clothes rack hung on my balcony. Now someone will say, well, that’s what she tells us here. It’s not necessary to lead a group - you can create, fill with photos of your goods and they will find us.

And now the most interesting! I made a purchase, BUT! I lost both this group and this site. After all, the group not conducted and I don't   I get no news from her. And the next time when I need something else for the house, I will go again to search the search engine and make a purchase in another online store. But if the group was conducted competently, updated and was interesting to me, I would not lose sight of it.

• Another example of mine online shopping. I really like to buy baby clothes on the Internet and I am happy to do it on the VKontakte social network. So how did I choose a group in which I shop? I accidentally found out about it - its founders ordered me a design for their site. First, I looked at the product itself. Then I compared the prices of competitors in similar communities. Of course, I read the reviews. And, very importantly, I was pleased with the way I interacted with consultant girl - she   turned out to be very patient and polite, despite the fact that I asked a lot of questions. Having received a parcel with children's things, I left my review and then many times turned to the services of this online store.
• Well, perhaps, I’ll tell you more about how I became the administrator of social networks. I sat on maternity leave, wanted to learn how to earn at least some money on the Internet and began a search in Yandex with the words “how to become an administrator of social networks”. Already on this subject in the network of courses abound! But the question arose - how to choose from whom to study? The first thing I did was ask about the quality of training from several girls who left feedback about the course. Previously, I carefully studied their VKontakte pages and made sure that they were real people. Having received positive feedback, I also decided to write to the coach. Here I am so incredulous 🙂 And only after I talked with the trainer and made sure that the person is adequate and competent, I paid for the course, by the way quite expensive - at that time this amount was equivalent to my monthly salary.

What do you think that unites all my shopping examples on VKontakte? Why did I decide to make these purchases? The answer is, in fact, very simple. The thing is that thanks to VKontakte groups, I not only found what I was looking for, but also became convinced that they would not deceive me. That is, I started trust   Entrepreneurs - the authors of these groups!

So, my friends, in my deep conviction, VKontakte groups are created not to sell from them, but in order to form people THE TRUST. And this is extremely important. The VKontakte group can have a variety of goals and objectives, but you need to remember that all work on social networks is built on building trusting relationships with your potential buyer. And if you succeed, then sales will come.

Why do entrepreneurs create their community in social networks? In order to make a profit. This is the main goal. And to achieve it, it is necessary to identify and solve the main supporting tasks. Today we’ll talk about what business issues the community decides on VKontakte and Oksana Kim, the author of the Business Online project, will help us with this.

The first is communication with your target audience. People come to social networks just to communicate. They go to buy online stores. If you can deliver unique, interesting, and useful content in your group, then you have received attention from the target audience. Reading your news, people begin to trust you and, therefore, gently and unobtrusively go through all the stages of the sales funnel, smoothly moving in the direction of making a purchase.

Secondly it raising awareness of your personal brand   or company brand. If you are a psychologist, teacher, consultant or trainer, then this is very important for you. People should feel sympathy for you, not only as an expert, but also as a person. Only in this case they will start to buy your products or services.

Thirdly, it is pooling loyal users. These are your subscribers who read you constantly, trust your opinion and respect you as a person. We must strive to ensure that such people become in the group as many as possible. It is they who will most often make repeat purchases and, if necessary, will always stand up for your defense and defeat any negative.

Fourth, it is delivering news to the target audience. Do you have a sale? Do you have a new product? Have you created a new unique collection of women's jewelry? Urgently tell about it in a social network! How else will people find out about your news?

Fifth, this testing new products and ideas.Often the personal perception of their products by the project author is very different from how our customers perceive them. That is why, before investing in some kind of innovation, it is advisable to ask potential buyers for an opinion on this. Create a topic in the discussion unit or just arrange a poll in a group and people will definitely express their opinion to you. By the way, this will save you a budget.

Sixth, this negative work. If a person was not satisfied with your product, then you need to provide him with a platform where he can express this very discontent. Do not be afraid of constructive negativity! It helps your business grow and become better!

Just try to solve the problem that the buyer has as soon as possible. If you learn how to competently work with negative reviews, people will come back to you and, very likely, will become regular customers.

Seventh, this providing traffic to the site. If you have your own website, then the VKontakte group can become a significant source of high-quality targeted traffic. All elements of the group should be sharpened for this task and then the result will not be long in coming.

Eighth it subscription base growth. Many entrepreneurs do not even suspect that a group on social networks can become a very effective tool working to collect a subscription base. But in vain! In no case should this opportunity be missed. Think about what problem your subscribers could solve. Create a subscription page and place a post with a link to it in your group. It works very well!

Well, ninth, of course, sales. VKontakte groups sell great. But this happens only if you have correctly built the work in the community, if the target audience has been gathered in it and a reasonable budget for promotion is allocated. But this is the topic of a completely different article.

And if you have a business that can and should be promoted, but you still haven’t used the VKontakte social network for this, you don’t know where to start work and how to properly administer the process in order to feel the profit, we invite you to Oksana Kim’s training course "We earn VKontakte".