Posts for advertising VKontakte. Emoticons and characters. Advertising to attract subscribers to the group

What's in the article

• In VK groups, you can place and promote those products (with a slight restriction) that will not be moderated in targeted advertising. In addition, here you can use bright provocative headlines and pictures to attract attention, which is not welcomed by the target. Of course, there are requirements for the advertised product within the rules of VK.
• There is no moderation if you agree directly with the group administrator. You can use the Exchange or the Sociate.ru service to place ads, but they take a rather big commission, which is disadvantageous.
• Advertising in VKontakte communities is not limited to the teaser format, as in a target - here you can write text with any number of words, post large-sized images, you can experiment with the post strategy - write a selling story, put a case or sell goods on the forehead, etc. .
• Depending on the choice of the community, its target audience and its activity, the advertising post receives great coverage.
• Often, with such advertising, leads are much cheaper than with targeted advertising, it is much more effective, and earnings, respectively, are also higher.
• Sales of inexpensive impulse goods within 3 thousand rubles, clothes, watches, gadgets, categorized and highly specialized goods (for example, a “bite activator” for the fishermen’s community) are going well.
  For expensive purchases, two-step or multi-step sales are made through subscription, joining your group, offering something free to get contact, etc.

How to make an advertisement in the VK group.

To place an advertisement in the VKontakte group, you first need to find the communities where your target audience is located. Before you start choosing a site, you need to know the portrait of a potential client with his interests and demographic data in order to understand what to look for.

I will not describe paid services for the analysis of communities, there will be enough available in the free version.

Let's start with the VK exchange. On our page we go to “advertising” - “advertising in communities” - “accessible sites”. With the help of filters, we find and select groups of the necessary subjects according to other parameters.

What are we interested in first of all? We look at indicators:

• total number of subscribers;
• record coverage - the average number of people who see one record;
• daily reach - the average number of views of all posts per day;
• cost of accommodation.

Based on the data presented, it is possible to calculate the CPM (cost of 1000 impressions) according to the formula "placement cost" / "record coverage" * 1000.

I would not consider millionaire communities - the placement price is high and impractical for the test, it is better to take the average number of participants.

When you click on the "statistics" icon, we are shown more detailed information. Here on the graph you can see the development trend of the community by reaching subscribers, if the community is dead - the graph is either flat or goes down.

The same thing is in the following graph of participants' activity - by the number of likes, reposts and comments.

Well, the latest data on the group is demography.

Here, I think, everything is clear - if the majority of subscribers are insolvent by age, or does not suit you as a target audience by gender, the group is eliminated.

Other services for analysis - and. The principles of analysis are the same here and it’s easy to understand.

Allsocial has an interesting indicator - the growth of participants. Of course, subscribers can be added in different ways, for example, due to mutual PR, but anyway, by the growth it is clear whether the group is alive or not.

As a result of the analysis of statistics, make a list of several, in your opinion, VKontakte communities for advertising, go to their pages and see if they are inundated with advertising posts, how things are with comments and likes, whether there are any “dogs” in the subscribers "(The number of participants can be wound by bots).

How to make an advertising post.

Without knowledge target audienceit’s impossible for a promoted offer to create a post that will catch that part of subscribers who could potentially make a purchase of your product.

And the portrait of the client should not be made up of the head, but made as a result, in order to know which pain points to emphasize the elements of the text and the picture, what are the benefits of acquiring the product.

How can I arrange a post:

• in the form of a case: the situation “before” - the result “after”;
• head-on sale with benefits (valid only for low-cost impulse products);
• selling story.

The classic structure of the compilation of advertising text: “Pain” - “intensification of pain” - “hope” - “solution of pain” - “social proof with numbers” - “UTP + deadline + call to action”. Here you can experiment with the location of the blocks, for example, start a post with the “social proof” block, that is, by demonstrating a good result and bringing numbers to build confidence.

A text is added to the text, catching attention and causing interest, but relevant to the proposal, as well as links leading to the desired page.

Here is the attention! The text of the post in the tape is not shown in full, but only the announcement, so the first sentences and the picture should be given special attention.

In the picture, a person should see himself, his problem or its solution, then he will stop and read the text above. You can put a line on the image with a sentence creating an intrigue, and a small arrow up. All these marketing gadgets should not dazzle and overload the main background.

To facilitate the work, use the services of a service for monitoring competitors' ads

Here you will find various examples of advertising posts posted on VK.

Forehead sales are gradually becoming a thing of the past; multi-step combinations in traffic movement work much better. That is, at the beginning the task is to involve a person in communication - to offer a free master class, sign up for a consultation, give some first free value. And already further the client presses on a purchase.

But if the proposal is made correctly, and the product is not sore, there will be buyers directly from the community. Therefore, the issue of understanding the problems of the target audience and on this basis the writing of the post should be treated very responsibly.

  Advertising in VKontakte groups.

After preparing the materials, contact the community administrator or the person in charge of advertising. Give him promotional materials for approval in the placement, specify the rules and format of the display.

The best and perhaps the only (and usual) format that suits you is one hour in the first place and one day in the news feed. That is, within an hour, no advertising posts are placed anymore so that they do not move yours from the first place, and then, within a day, the post moves down the tape as new ones are added.

Everyone who visited the group in the first hour, immediately sees your proposal, and their reaction and actions will make it clear whether it is interesting to this audience, whether you have correctly placed emphasis and chosen a strategy. If there are reciprocal steps, and most importantly, targeted actions on the landing as a result of clicking on the post links, it makes sense to re-post in this community.

Of course, in an hour, during the day, participants can read your post, scroll through the tape, and if it is not deleted, then in the following days. But the first hour is the most productive and revealing.

How do you know what time most people are in an online group and, therefore, is it better to start the show?

Go to the community page, click "subscribers" and the search icon in the upper right. Here you can see the quantitative indicator of a particular audience segment through the necessary filters. And most importantly, by checking the box "now online" to see how many people are currently active.

If you check this indicator every half an hour or an hour, you can make a schedule for the presence of subscribers by time of day, and, based on it, ask the admin to place a post at the peak of community attendance.

Summarize the above.

What can I sell?

If you are a beginner arbitrageur and want to make money on advertising in VK groups - take inexpensive (up to 3000 rubles) goods from the above categories, write a creative headline, add a catchy picture (or pictures) and a provocative text, choose a group with the most active target audience, negotiate with the administrator about the schedule of impressions and price, order placement and wait for the spin-off with statistics.

This is not only a fundamentally different ad format, but also the ability to reach out to those people who access the VC only through the mobile version or have installed themselves ad blocks that hide advertising.

There are practically no projects where we do not use industrial posts. In addition, often this turns out to be the most effective channel giving the largest number of applications.

Promotional posts look something like this:
.

.

The setup process is practically no different from the ads on the left. Just create a post, select an audience and run ads. The main difference is that they are shown not on the left, but in the news feed, in independence, whether a person is subscribed to our community or not.

Another plus - you can choose platforms for displays - computers or mobile devices. Sometimes this is necessary. For example, when a client’s site is not adapted for mobile devices. Then the traffic can be divided - people from the desktop version are allowed to land, and mobile to the community.

But in general, if your client still doesn’t have a mobile version for some reason, you need to create it urgently. More and more people are accessing the network primarily from telephones.

You can attach video, audio, photos, documents to the record, which allows you to transfer information in the most convenient way for your future customers.

The proposal should be as clear as possible and aimed at the target audience.

The post may be short, then we immediately within a couple of seconds let the person know what he will receive by clicking on our ad. No vague wording, concrete benefit. Example:
.

.

.
  It may be long, selling smoothly, through history. An example is a post to travel public subscribers:

.

.
  Such posts most often receive more reposts, reaching viral users and joining the group, but writing them requires experience.

.
  There are many ad writing models - AIDA, ACCA, selling stories, etc ..

In short - with the help of a banner and headline, we attract the attention of the user. For example, asking an important question for him. Next, we arouse interest and desire by describing the advantages that he will receive by taking advantage of our offer, and how they will positively affect the realization of his desires. The latter is a call to action. Here we persuade a person to leave a request, download instructions or reserve a place.

ACCA - Attention (attention) → Comprehension (understanding) → Conviction (persuasion) → Action (action). The model is similar to the previous one, only here we use more logic than emotions.

.
  The choice of model depends on the project that we are advertising.
.

When creating posts, I always keep in mind the following formula:

1. The purpose of the banner is to hook and make the headline read.
2. The purpose of the title is to make the first sentence read.
3. The purpose of the first sentence is to make read the second
4. The purpose of the first paragraph is to make read the second
5. The purpose of the whole text is to make us click on a link or perform another action we need

This approach allows you to write without water and get a good conversion.

One of the main components is the header. Give them special attention. The title should be clear and make clear the essence of the proposal. At least a third of the success of the post depends on the title. You can read more about heading writing in my articles and
.

And keep 10 proven formulas, which I most often use when writing headlines for promotional posts on social networks.

Title in the form of an intriguing question:

• Meet me tonight?
• Can you repeat it in the shower?
• Why did I pay Yandex 300,000 rubles?

Header containing reasons:

• 5 reasons to connect retargeting to your site
• 3 reasons why you should not run in the mornings

News headline:

• A new type of advertising VKontakte. Use it first!
• Yandex introduced the Baden-Baden algorithm. What will happen to SEO?

• 8 out of 9 will miss their chance now. What will you do?
• I will no longer write articles

Title showing the value of the material:

• Improve your vision with this video tutorial
• How to increase growth by 10 cm at home?

Header containing numbers:

• 57 business chips with China
• 23 cases of targeted advertising

Personalized Headers:

• Arbitrator? This article is for you!
• 17 useful books for a raw foodist

Headings with reviews and results:

• How did our student Sergei earn 3,000,000 on VK ads?
• How did a 100 kilogram woman lose weight with algae and become a model?
• Why, every morning I start with Jacobs coffee?

Stunning headlines:

• Headless body in a strip club
• Dying billionaire revealed the secret of his fortune

Title describing how to do something:

• How to make repairs in the apartment with your own hands and save 70% of the money
• How to teach a dog to feed a paw
• How to master the profession of a social network manager from scratch and start earning on the Internet from 50 thousand rubles a month

After the heading, the reader jumps to the text.

1. Facts and figures. People tend to trust figures and facts. It's hard to argue with them. Give real numbers regarding your product in the text.
2. Benefit and transformation. When writing text, remember that people don’t need your product. Most often they are looking for a transformation. Buying a new iPhone / BMW X6 / gainers for gaining muscle mass is not because of its functions / comfort / better health, but just to amuse a sense of personal importance. The whole advertising industry is built on this.
3. Relevance and scarcity. Explain to the person why you need to act right now. Why now is the best time to purchase your product. And why then he can be very sorry if he does not take advantage of the offer and misses his chance.
4. Authoritative opinion. If there are reviews from famous people about your services, use this in the text. Especially when you show ads to their subscribers.
5. Melting benefit. For example, it may be a discount that decreases every day - today 30%, tomorrow 25%, the day after tomorrow 20%, etc. Or special bonuses that get first paid.
6. Guarantee. Give people a guarantee. Show that they can return the money if they don’t like the quality of the advertised product. This is important, because many of them see your site / community for the first time and do not know what kind of person is behind this business.

Don't be afraid to write big posts and long stories. If the post is really interesting and useful, then it is likely to be read to the end. In addition, such an audience is more warmed up and more likely to leave a request and subscribe to your public.

. .
  Use bright photos. They attract attention.

.

Both human faces and graphics work well. If appropriate, use photos of the company founder or brand name. You can take both one image and attach up to 9 photos.

By the way, I am doing this, it gives additional interest and requests to friends. Example post above.

.

Show characters the audiencewith whom she associates herself.

.

Show the transformation from using your product.

.

Remember that n e always good design \u003d high conversion. Sometimes a regular selfie or a photo from a phone will work much better than an image bought on a photo stock.

The more a picture resembles an advertisement, the more it encounters rejection from visitors. It is simply blocked by our internal anti-advertising filters. And vice versa - ordinary photos from the phone are reminiscent of those laid out by friends, and do not encounter such rejection.

.

Sometimes you can use pictures with small details. For example, salary tables. People out of habit press on the card to increase it, but instead get to the site.

The main disadvantage of this approach is that a lot of inappropriate traffic is obtained.

.

.

.
  2. Click on the “Advertise” icon in the post itself

.
.

It is important to consider:

• An advertising record may be rejected if it does not correspond to the subject matter of the community on whose behalf it is being promoted.
• Only one ad can be created per entry. To start the same recording on different audiences, you need to copy this post in your advertising account. It will not be displayed in public. Only in the news feed of users on whom advertising is configured.
• Only a community administrator can advertise and create a post. If you are setting up advertising for a client, ask him to give you administrator rights in the community.
• You cannot promote reposts from other communities or profiles.

How to set up an ad?

What bets to put?

It is also possible to set the frequency of impressions per person from 1 to 20. In most cases, I limit myself to one impression, but at the same time I launch 2-3 different post variations on one audience.

If the frequency of impressions is more than one, the same advertising record is shown in the user’s feed no earlier than after 12 hours.

How to evaluate the effectiveness?

In order to evaluate the effectiveness of the recording, you need to click on the ad in your account and go down to the “Statistics” section below.

.
  In the screenshot above, you can see that VC gives quite detailed statistics for each post, but this is not enough to track the cost of an application.

.

Please note that in links clicks, all clicks are counted only for external links indicated in the record. If the post text uses direct links to wikis, communities, applications, and others, they will not count towards conversion statistics.

.
  I wish you good results, Pavel Shiryaev.

Hello! I’m Svetlana Raevskaya, the author of the “Successful Idea” project. In the last article, we found out what we can in the VKontakte community. Moreover, now we know how to set up advertising records in the advertising panel that will not fall into the news feed of subscribers. Today we will understand how to create an effective advertising post.

In many ways, the effectiveness of the post will depend on the accuracy of getting into your target audience. Therefore, any advertising campaign, start with drawing up an avatar of your potential buyer. Take the time to carefully select and segment your target audience. Effective advertising post - a personalized post. Having seen it, the user should feel that it is intended for him. Otherwise, you will lose money and time in vain.

So, the correct VKontakte advertising post consists of the following elements

• Picture.

In this format, it is the maximum size. This makes it possible to write short text on the image. Moderation VKontakte to textual information in pictures is much more loyal than Facebook. Bring out the basic information that will interest your users and attract their attention to the illustration. At the same time, for each segment of the target audience, select photos and drawings that reflect their interests as much as possible. If you have worked out fine tuning for a narrow segment - use the appeal to the audience. For example: “Mommies!”, “Dear history lovers!”, “To lovers of Oriental music” and so on.

• Text.

Ideally, the text of the advertising post should not be collapsed. If brevity fails, break it into paragraphs. Use hyperlinks to your VKontakte communities. Shorten external links. Do not forget to use which will allow you to track the quantity and quality of traffic from each advertising record.

• Attached files.

Sometimes, flipping through the Vkontakte news feed, I stumble upon such creative advertising that I just can not help clicking on the link. At such moments, one question always arises in my head: “Well, how do people think of this before? It’s brilliant! ” I admire the imagination of SMMs who came up with this and, of course, take screenshots of their advertising posts in order to focus on them in my future practice. Recently, my collection of creative advertising "Vkontakte" has grown quite well, and I decided to write an article on this topic. But do not limit yourself only to creative examples, but make a complete review of techniques with which you can attract subscribers to your group, promote an event or sell goods / services.

Note 2:  Despite the fact that all further examples will be taken from the Vkontakte social network, they can be safely used for other social networks: Facebook, Odnoklassniki, Google+, Instagram, and even Twitter, if your advertisement contains 140 characters.

Post Design

When viewing the Vkontakte news feed, users first of all pay attention to the visual content and, if he is interested in them, begin to read the text. This feature must be taken into account when planning advertising on this social network. How to do it? Use the following tricks:

1. Pictures that evoke emotions

Choose such pictures that will stand out from the rest of the news in the feed and attract your attention to yourself. I hope that I will not shock anyone with the following photos, but I just can not help but give them an example! These pictures are really striking. And it doesn’t matter if you are a woman or a man. Scrolling through the news feed, in any case, you will keep your eyes on them and at least read the headline of the news that applies to them.

In this case, it is not necessary to select pictures with naked women. I just gave them as an example. Any images that stand out from the rest of the news in the feed and evoke emotions: laughter, anger, curiosity, pity, admiration, etc. Try to open your news and keep track of which images you stop looking at. I am sure that very soon you will find a certain pattern.

2. Pictures depicting what Central Asia dreams of

This technique is often used by various casinos, bookmakers and information businessmen. What is their Central Asia dreaming of? About how to earn easy money and provide yourself with a more comfortable life. That is why the images to their advertising posts in 99% of cases depict money, expensive cars, clothes and beautiful women. Think about what your target audience wants and make this frame the main “hook” of your ad. Just do not use stock images! Better take your own photo (even if on the phone), because she will inspire more confidence.

3. Vivid pictures with large text

Most Vkontakte pictures have either a small or medium inscription. At the same time, colors are not always well chosen: very often the inscription merges with the background and because of this does not produce the desired effect. If you want your image to attract the attention of as many people as possible, use a large lettering and good contrast with the background. Thanks to these two ingredients, your ad will not go unnoticed.

4. Pictures with catchy phrases

Imagine: you calmly leaf through the news feed, and then bam, they say directly to your forehead: “Your consciousness will not be the same!”. Your reaction I think you’ll definitely take a look at the record to understand what its essence is and whether it is worth your attention. Try using this trick in your ad. Come up with a phrase that will make your target audience stop spinning the mouse wheel for at least a couple of seconds. In this case, you will at least have a chance to convey your main message to her.

5. Six pictures with inscriptions

Sometimes one image is not enough to convey the desired message to the audience. In this case, you can use several at once. For example, six, as shown in the screenshot below. In my opinion, this amount is optimal: in the feed, such a post looks bright, neat, plus six pictures are enough to put on them some attractive phrase (as in the first example) or words (as in the second). In the first image, the authors posted an inspirational quote, as they advertise meditation courses, and on the second - the main advantages of the product, plus information that when ordering the client will receive a gift. In both cases, the place in the pictures was used correctly.

By the way, the number of pictures can be increased or decreased, if desired. To do this, create one image and visually divide it into the desired number of cells. Here, for example, would look like a headphone advertisement if there were 9 cells in the photo:

6. Arrow that attracts attention

Another cool trick used by Vkontakte SMM marketers is the images with arrows that indicate the main advertising post. Every time I see such advertisements, I involuntarily look at the post that they point to. Therefore, I can say with confidence - this is a very effective method to attract attention!

7. Several links in a row

When I first saw an ad with several identical links, I did not understand why this was done. I poked at each of them, made sure that they lead to the same page, and then it dawned on me! Firstly, several links are striking in a row (which is why I paid attention to them), and secondly, they cause curiosity and, accordingly, get more conversions. Would you think of such a technique yourself? I - definitely not 🙂

8. Emoticons and characters

With the help of emoticons and symbols, you can direct the attention of users to the most important parts of your advertising message and make your post look more beautiful and professional. Exclamation marks, arrows, index fingers - all this attracts attention. The “gift” emoticon immediately tells users that something pleasant awaits them. When we see the "palm tree" and the "sun", we immediately realize that we will talk about relaxation and something pleasant. Use emoticons and characters in your ad, but don't overdo it. If there are too many smiles, and they will not fit the meaning of your message, you will achieve the exact opposite effect.

Where to get emoticons and symbols for the social network "Vkontakte"?

I have three favorite places that I constantly use in my work. Here they are:

• Piliapp. The main advantage of this service is that all emoticons are grouped in it, and it is very easy to copy them. But most of all I like not even that, but the fact that the service remembers your last used emoticons. And this, as it turned out, is a very, very convenient function.

• Emoji Vk. Another catalog with emoticons for Vkontakte. There is a section “Popular” and “Actual” (to be honest, I don’t know what the difference is), but in front of each smile there is a symbol that indicates it.

Convenient catalog with smiles for VK »

src \u003d "http://texterra.ru/upload/img/09/09/2016/05-09-16-texterra-13.jpg" alt \u003d "A convenient directory with emoticons for VK" /\u003e

Convenient catalog with emoticons for VK

To use a smiley, you need to copy the code, remove the underscore from it and paste it into your post.

• Symbol Catalog.
    And here only symbols are collected (if anyone does not know, they differ from smiles in that they are black and white). The catalog is good, there is a convenient breakdown by topic. That’s probably all.

9. Gifs

Recently, all the gifs in the Vkontakte news feed are automatically played (unless, of course, the user has unchecked the corresponding checkbox in the settings), and this gives marketers another opportunity for effective interaction with the audience. After all, what is essentially a GIF? This is a piece of some video translated into another format. And video has always been more effective than text. Especially if it starts playing automatically.

10. Video

Vkontakte video does not play automatically, but this does not mean that you always have to give preference to gifs. A video has a number of advantages over a gif: with the help of video you can present information in a better and more detailed way - it can contain words and music, have a longer duration and higher image quality. Also, with the help of it you can show the charisma of the speaker or explain some complex concept. Using an animated image is unlikely to be possible.

11. Image "before - after"

Show users how their lives will improve after they complete your target action (subscribe to the newsletter, buy a product, order a service, etc.). Use the "before - after" image, as is often done by public groups dedicated to losing weight or bodybuilding.

By the way, this method is suitable not only for pages related to working on the body, but also for many other topics. You can show how the user's life will improve after he signs up for your public, a master class takes place, and he will use your product or service. In general, you can think of anything you want. It would be a desire 🙂

Advertising to attract subscribers to the group

This section of the article will be especially relevant for those who have just begun to develop their Vkontakte group and want to attract a high-quality target audience to it. How to interest users to subscribe to your public? There are many interesting ways:

12. What is the group about?

The easiest option to attract subscribers to your page is to simply tell what it is about. If you choose the right group for advertising, in which your target audience will be, and provide your post with attractive pictures, then this method will most likely give you a good increase in subscribers.

By the way, such an advertisement works even without text. All the necessary information can be conveyed to users with a single picture. The main thing, I repeat once again, is to place an ad in a group where there is a lively and active target audience.

13. Do you like [something]? Then sign up

But this technique is generally a ready-made template. Just insert your phrase (what does your target audience like?) And choose the right picture. It would seem that everything is very simple, but sometimes it is simplicity that brings the best results. In addition, such advertising will give you very good and high-quality subscribers, because You honestly tell what your page is about, and invite only those users who are really interested in your content to subscribe.

14. Do not subscribe if ...

In fact, this is the same template that was in the previous paragraph, only it sounds a little more interesting. Instead of encouraging users to subscribe to our public, we tell him the exact opposite: “Do not subscribe if you do not have the qualities we need.” Sounds rude, doesn't it? But in reality, such a method can give even better results than if you simply listed your advantages. Why? Let's look at an example. Let's say a public advertisement says: “Public is not for dumb people. Don’t come in if you’re not sure. ” What does the user think when he sees this phrase? "I'm smart. There will be no stupid posts in this public. So it will be interesting to me there. ” The trick is that few people consider themselves stupid 🙂 Therefore, this ad most likely brought the creator a lot of subscriptions. You can parse all the other examples in the same way, but I think you can do it yourself.

15. [Something happened], and you still haven't signed ...

Another good template that you can use to advertise your public. The first part usually contains the phrase with the pronoun “I” (for example, “I learned to make landings in one day”, “I know the cheapest ways to travel” or “I can make a fire in the winter with one match”), but this is not necessary at all. If you look at the example on the right, you will notice that it uses the mention that a new game will be released soon, and their community is just dedicated to it.

By the way, this technique can bring you even better results if you use it together with automatic playable gifs. How, for example, is the Fithaker community.

16. Subscribed - recognized

Typically, such an advertisement consists of two parts: the first is the phrase “subscribed - found out”, and the second lists the most interesting facts that the user learns after he signs up for you. When you are preparing such a post, make sure that users will not have difficulty reading the text and understanding what is shown in the pictures below.

17. Appeal to Central Asia

Want to attract the attention of your target audience? There is one very effective way to help you do this. Start your message with a message. For example, if you are promoting a fishing community, start your text with the phrase: “Attention to all fishermen!”. To advertise a travel page, you can use the phrase: “Traveler? Then come to us. ” This tactic is very simple, but gives really excellent results. At the same time, it can be used not only to advertise your group, but also to sell goods / services (see the example on the left).

Personal recommendations of people to whom we already trust, have always been and will be one of the most effective methods of advertising. That is why SMMs are actively using it in their advertisements. In the screenshot below you can see two examples of such posts, but it seems to me that they could be made even more effective if the recommendation was more detailed and personal. For example, one could write something like this: “I’ve been reading this group for six months now. Thrilled! There are so many great ideas in no community that I follow. From the recent, I really liked the life hack about how you can do dIY projector. In general, I recommend! Great group!".

19. Questions in the pictures

This type of advertising is good because users immediately understand what content is published in the group and decide whether they should subscribe or not. As in the previous paragraphs, it is desirable that the questions arouse great curiosity, and the advertising record itself is placed in those groups where your target audience is.

20. 99 out of 100 people will miss this

I don’t know how effective such an advertisement is now, but when I first saw a picture with such an inscription, I immediately read the text of the post. This is a very simple technique from psychology: when you are told that most people will not do something (with negative overtones), they will not pay attention to something, they will not be able to solve the problem, they will not understand the catch, etc. - you immediately think: “Well, I’m not like everyone else!” And do what the marketers expect from you.

21. Burning the topic

22. Intrigue

Sometimes with the help of a single phrase you can cause such a strong curiosity that the user simply can not help clicking on the link. If you manage to come up with such a phrase and complement it with a suitable image, you are likely to get a lot of transitions. Well, if the phrase is not interesting enough or incomprehensible, waste your advertising money. Therefore, it is very important to observe the line.

23. Chat on the phone

Some time ago, VKontakte posts with chats from mobile phones were very popular (maybe now they are popular, but they almost never appear in my news feed): funny dialogues between parents and children, a guy and a girl, etc. d. And right here this technique was borrowed by marketers. They disguise their advertising message as a chat image, and users read it, because They think that this is just another joke or a funny dialogue. Now such advertising does not attract my attention at all, but it is still used. Maybe it works. In any case, each technique I described should be tried specifically in my practice, because different tactics will work for different pages and groups.

24. Click on the emoticon

Another popular Vkontakte advertising format is as follows: the user is offered to click on the emoticon and subscribe to the group or go to an interesting post. Honestly, I still can’t say with certainty what the trick of this ad is. The only assumption that I have is that users are tired of regular links, and links in the form of emoticons attract their attention and get more conversions. But in my practice, I did not use this method, therefore, unfortunately, I can not judge its effectiveness.

25. Just a repost

If you have very interesting and high-quality content, you can not waste time thinking of advertising, but simply use the repost of your record. Users who like your publication will go to your public and subscribe to it if they have a desire. True, do not expect this method to bring you a large number of new subscribers - if you do not urge users to perform the action you need, many of them will not even think about it.

26. An honest story about his public

Users of "Contact" see a lot of advertising in their feeds and are already used to the fact that SMM-marketers by hook or by crook try to lure them into their publics. Therefore, if you want to stand out from the background of all these creators, just tell the audience what your public is about and how it will be useful to her. Just do it on your own behalf and with as many details and personal details as possible to inspire confidence in your audience. P.S. Unfortunately, I could not find a second example to this point, but, I think, one will be quite enough to understand the meaning of how this is done.

Tricky ways to attract followers

Well, here we get to the most interesting section of this article. The methods that will be described here, in my opinion, are very unusual and original. Honestly, I do not know how effective they are, but the fact that they attract attention and force you to follow the link is a fact. So, get inspired and test them in your practice.

27. Continued at source

One of my favorite tricks! A small part of the information is given in the advertising post, and the rest is available here. The user becomes curious, he goes to your public and, if he likes your content, he will most likely subscribe to you. From my own experience I can say that this technique is very effective, because I myself have repeatedly subscribed to the pages that I came to from such an ad.

True, if you use this method, you need to follow an important rule - after clicking on the link there really should be a continuation of the story. If there will be no continuation (and quite a lot of publics do this), or it will not be as the user expected, then it will cause a negative for him, and he will not subscribe to your page, even if you have super-cool content.

28. Continued at source (scandalous stories)

Probably the most common type of advertisements that I see in the feed are scandalous posts with a link to "Continued at Source". Such advertising is of great interest to a huge number of users, and they click on the link to satisfy their curiosity. It differs from the last paragraph in that it calculates a person’s craving for scandalous stories, while in the past example users are lured with useful information.

29. Continued in the source + funny picture

Another kind of scandalous posts with a continuation in the source. Only here a funny picture is added to them with a call to like or repost. To understand the meaning, look at the examples below.

The first part of the post encourages us to go to public and learn the continuation of the story, but no one likes and reposts such posts, because the ending of the story is unknown. But SMM-schiki figured out how to solve this issue - they just added a second part to this post, more fun and funny, and asked users to somehow respond to it. As a result, not only Vanya Urgant and the cute doggie got likes and reposts, but also Lenin with terrible tortures. That is, the entire advertising post received more coverage.

30. Continued at source (riddles)

We continue a series of posts with a link to the source. But this time, not scandalous stories are used as a “lure”, but harmless puzzles and riddles. Many people like to solve puzzles, especially if they are difficult and few can solve them. Users immediately turn on the excitement and begin to play a sense of their own uniqueness ("no one can, but I can!"), So such posts also prove to be very effective.

31. Listing ID

In the screenshots below, the id of the pages is listed in the text of the advertisement, and users get the impression that if they click on these links, they will get to the worst Vkontakte page or to a page that breaks the logic of girls. But in fact, this does not happen. All these id lead to one single group.

Is there an element of deception here? In part. Will people who follow the link become subscribers to your group? May be. In any case, the technique is very unusual and worth paying attention to.

32. Poll

Another tricky way to get group transitions. At first glance, an advertising post is a survey. But as soon as you click on any of the answer options, you understand that you were simply lured to the public page. The survey itself consists of emoticons (code ⚪) and links. All links, of course, lead to the same group.

33. Choose a year of birth / age

As in one of the previous paragraphs, this technique is often used together with an interesting or funny picture and a call to like or repost. Two examples of such posts:

34. Click on the link and you will be happy

But I would never use this technique myself, because, in my opinion, this is not entirely honest and beautiful in relation to users. But in this review I could not include it, because it is really original and, most likely, brings good results. Its essence is as follows: you give a link to your public and tell users that if they click on it (or subscribe to the public), something very good or bad will happen to them. And since many people have a pliable psyche and believe in such “predictions,” they prefer to do what they are asked to play it safe.

35. Famous Person Page

The man who invented it is just a genius! I am sure this post received a very large number of transitions, as everyone is interested in what group the son of Pavel Durov created. And even those who know that Paul does not have a son, probably clicked on the link to satisfy their curiosity. I don’t know how people come up with such ideas, but it’s very smart and creative. Even though there is deception.

36. Shock! Sensation! Super unique method!

The only VKontakte group, the stunning secret of losing weight, the super-unique method of increasing IQ, etc. All these phrases are disgusted by content marketers, as they sound too loud and defiant, but despite this, they undoubtedly have an impact on a certain contingent of people. Therefore, this technique takes its rightful place in our review, and whether you use it or not is up to you.

Advertising for the sale of goods / services

The last section of this article will be devoted to advertising products and services. There will be very little creativity, because the purpose of these posts is to sell, and here it is very important that the user immediately understands what they are offering and that he has at least some confidence in the company that advertises his goods or services to him. But despite this, I strongly recommend that you read this article to the end, because in the last paragraph you will find a very cool and unusual advertising post. And besides, all the techniques described in this material can be combined with each other, and for the sale of services, for example, use the ideas from the previous sections.

37. The most important information in the picture.

Do you offer your product or service for free? Be sure to include this fact in the image for your advertising post. As I have repeatedly said in this article, most users of "Contact" do not read the text, but simply view the pictures. Therefore, the phrase that they can get something for free, written in the picture, can attract their attention and cause a desire to know the details.

The same applies to various kinds of events. Users should immediately see the most important information in the picture: name, subject, place and time. This will give them the opportunity to assess whether they are interested in this event and, if so, whether they will be able to visit it that day.

When a user sees a photo of an item, it’s easier for him to make a purchasing decision

39. Description of the service

Advertise some kind of service? Just tell us what it is, and, if possible, show in the photo how it works. For example, if you are advertising a hoodie shop that has a designer for creating your own design, take a screenshot of its interface so that users appreciate its convenience and decide to try it if they are interested.

40. Results of work

If you offer a service, then a good way of advertising is to show what results those people who have already become your customers achieve. Here you can use the “before - after” technique already known to us, or you can simply take photos that show the results of your work.

41. Product video review

Video allows you to convey to the user a much larger amount of information and in a much shorter period of time than text. I already spoke about this at the very beginning of the article, but now I’ll add only that for the sale of goods this content format is especially important. Using the video, you can show your product from different angles, explain how it works and what brings results. Of course, all this can be conveyed with the help of the text, but who will read such a “sheet”? But many will watch the video.

Big discounts are what will make many users familiar with your product range.

43. Personal history

A personal story written by an anonymous user can have a greater impact on the audience than direct advertising. If you will be advertising in this style, make sure that your story is written in simple language, with small errors and typos, in general, as if it were written by a real person who tried your product. Do not limit yourself to the number of characters: your story can be very long, because it should have a lot of details and details. Check out the examples below. There is a lot of text, but those who are interested in your product or service are likely to read it to the end. After all, this is a real review of the same user as they, and you can trust him.

44. Celebrity with your product

The famous person depicted in the photo with your product is powerful social proof. Therefore, if you have such content, consider that you are halfway to success. After all, if a celebrity uses your product, then it is certainly high-quality, fashionable, effective, etc. At least that's what most users think.

45. Advertising with a survey

Have you ever seen polled advertising posts? Do you know why they are needed? After all, the purpose of an advertisement is to get a link, and not to collect statistics, right? The answer is very simple: the creators of the advertisement wind up the survey results so that users get the impression that their product is really worthwhile and interesting. It is very simple to do, and the effect can exceed all your expectations.

After clicking on the picture, questions with answer options appear:

Conclusion

Today I will tell you how to properly design advertising posts on VKontakte so that there was maximum efficiency.

1. Banner size:

Considering the fact that almost 50% of VK users  browsing the news feed from mobile devices  (depending on the subject of the public) it is necessary to adjust the size of the advertising banner.
Recommended size 560 * 360while avoiding text near the edge of the picture and focus in the center.

Using not a banner as an advertising material, but a selection of 2-9 photos,  pay attention to their placement when posting on the wall and in the news feed of subscribers, including its appearance after being blocked by other posts. It often turns out that the pictures line up and become small in size. Again, remember about a large% of users with mobile devices.

2. Title and text size:

Even without delving into the intricacies of copywriting, namely selling posts, follow the rules:
— heading  should fit in one line. If this is not possible, simply select the information in the first line in uppercase letters, in the second - lowercase.
  - if you use small texts  (usually a headline, list of benefits and contacts for communication) try to put it in the visible part of the post or do without "show in full ...". Often this   up to 350 characters with spaces.

3. Pointers

Using directional arrows  in the design of the advertising banner, check the final "Direction" to the link.  And remember that the link must "appear" at the bottom of the banner.

Link  in the text use in the visible part of the post  (at the beginning). An exception is the publication of advertising material in the format of hidden advertising or as close as possible to the thematic content of a public.

4. Using characters and smiles

For a long time, VK pleased us with an additional option that can be effectively used to attract attention. Therefore:
  - pick up   emoticons / characters  advertising and the overall design of an advertising post.
— avoid a large number of smiles, this will only strain and push the client away.
  - try set accents  in the text with symbols, and not “write” the text with them.

5. Errors in the text:

Your future customers do not forgive mistakesconsidering them a neglect. After the release of such advertising, they will no longer be interested in your proposal. “Fights without rules” in the comments will be confirmation of this, and in the worst case scenario, all this flood will repel the desire to buy goods of your company.