SMM specialist who is this. SMM marketing for blogging

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Last time the topic of Social Marketing (abbreviated SMM from Social Media Marketing) has become so popular that it is used by anyone who is not too lazy - it is practically impossible to find a site that, one way or another, would not try to promote its position using popular platforms such as Facebook, Tweete, Vkontakte, etc. But really, the temptation is extremely great! Social networks are simply teeming with potential clients, customers, and simply loyal visitors.

Let's go in simple words Let's explain how social marketing works - I think that for most novice money makers this will be extremely useful.

First, the classic definition:

SMM is the process of driving traffic or attention to a brand or product through social platforms.

Let's start with the basics and outline what a social network actually is.

It would be quite correct to turn to an analogy by modeling ordinary, non-network, social activity of citizens.

Let's imagine that a very large crowd of people has gathered and is expecting some events - for example, a concert is planned, a distribution of gingerbread cookies, or, at worst, a starfall. The event has not yet started, and people are standing, shifting from foot to foot and chatting about all sorts of little things. In principle, this is the same social network that marketers of our day look at with such appetite. The difference from real life lies solely in the fact that people do not stand in the air and under blue sky- he sits at home on his computers, which are connected to the same server.

Now let's look - how can we sell something to all these people who have gathered in the same place?

The answer is simple - you need to interest him in something, suggest some topic, declare your presence.

How can this be achieved?

In theory, the most ideal option would be to approach this crowd and attract their attention - " hello, I have something to do with you"or something like that.

In SMM this is called registering for social platform and become more active.

Let's take for example Facebook- the ability to create groups and attract new members to them is the crowning feature of any social marketing implemented on this platform. In principle, in almost all social networks you can create groups and gather people around you, telling them something interesting.

You can start attracting people to yourself in different ways, but the most effective method, of course, this means inviting, for starters, your friends - they certainly won’t refuse. Accordingly, starting with them interesting conversation, you have already gathered a small group around you, separating it from the general mass of people gathered in one place.

Now about the qualities that you should have so that your group does not dissolve.

As is clear, in such a situation, it is necessary to tell people something necessary and, of course, this should be done eloquently, so that those passing by would stop and join your team. This is very important - because Our goal is for the group to grow.

To do this, you need to be very sociable, easily make contact with strangers and be able to force them to join a joint conversation - after all, the fact that they stand silently will be of very little use (after all, we need it to be visible from the outside that something interesting is happening in our group). Accordingly, in order to stir up interest, we should say original things that are not often heard, for example, on the radio.

Now, let's take all this to the Internet, to a real social network.

How can you attract new members to a newly created group?

Of course, you need to contact those visitors who visit your website or, alternatively, use your service. To do this, of course, you need to invite them. This can be done not only by announcing the creation of a group on the main page of the site, but also through private correspondence, mailings and other invitational events.

Well, now it’s very important point.

Your presence on the Internet is the official website of the company (or what have you?), and the reason why you create a group on a social network is the desire to attract users to your site and interest them in your offers.

As is clear, in order for people to be interested in your group, you should think over a strategy for its development - the group must be interesting to users, it must contain content that, one way or another, would motivate participants to make transitions to home page your site and, in fact, would serve its ultimate goals. And this is an extremely important point!

Unfortunately, most online business owners who want to promote their products on social media forget about this. Most often, groups created by companies are not popular precisely because they are filled with completely uninteresting information of an official nature, which can easily be found on the company’s main website. In social networks, topics are needed that are informal, that can be discussed, and it is these discussions that should motivate users to make transitions, share information, etc.

Another option for attracting users to your social group is to integrate the main site into the social network.

Everything about buttons, by type, Like And Subscribe, must be present on your resource. There are other methods of website socialization and collectively they are called SMO (Social Media Optimization). But we will not dwell on this special section of marketing now due to the length of the article.

In general, the created group must be constantly promoted so that it constantly increases its contingent.

Of course, if you managed to attract a considerable number of users who are active and, thus, participate in the dissemination of your content, then the group will grow on its own, but you still shouldn’t let it out of sight.

Ideal option for a well-functioning social group- these are posts containing interesting descriptions new products of your products (as an option - niche business news), their discussion and, of course, the opportunity to make a purchase in the form targeted links on landing pages your site.

Now about the difficulties that almost all companies that promote themselves using SMM methods face.

First of all, the most the main problem- This search interesting content and, of course, the presence of a person who would format this content in the right way for the company. Large companies have full-time employees whose job is exclusively to promote brand pages on social networks. Small businesses can rely solely on their own strength, imagination and, of course, market conditions.
Second problem - competition. Here you really have to work hard, because... V social media There are practically no non-competitive niches left and it will take some time to promote your group.
The third problem is inadequate and, often, the total hostility of some users social networks. Basically, everything here is the same as in ordinary life - you approach a crowd, want to tell them something, and stones fly at you. The situation is quite real and you need to come to terms with it - restraint, correctness, wit, etc. qualities will help you cope with difficulties. By the way, admitting your mistakes works very effectively - with this move you can attract a considerable number of people to your side.

That seems to be all. As a conclusion, we would like to note the fact that, according to numerous statistical data, product promotion on social networks today is growing by leaps and bounds. Don't miss your chance, because... If you don’t occupy your niche today, tomorrow it will already be occupied by your competitor. Achieving brand awareness on social media is becoming more and more difficult every day.

In future publications, we will touch on a number of key aspects of Social Marketing in more detail - stay tuned to our website!

How to build up link mass (we pump up the site with incoming links)
Using video hosting and file sharing services to promote your website
The relevance of Twitter as a tool for website promotion

about the benefits of a site map- use of the site map use and promotion of the forum- how to promote forums what else can be useful?- materials on what else you can do to promote your site

With the development of commercialization of the Internet, a large number of new specialties have emerged. Many people have already figured out what SMM is. Well, for those who first encountered this abbreviation, we will tell you in more detail.

Marketing

Internet marketing has evolved so quickly that all aspects that companies previously used in the real world have moved into the virtual world. But the main goal remains the same: selling and managing goods and services.

What SMM is will be explained to you in Internet marketing courses. It now occupies a significant part of the entire ecommerce. Sometimes it is called online marketing, but the essence does not change.

This segment is growing every year in the consumer sector. The numbers indicating the number of open online stores can tell you something about this. It is also becoming popular in the B2B segment. The main advantage of this specialty is its interactivity. In addition, it is possible to select the target audience of a product as successfully as possible, target it, receive post-response and increase conversions.

It is Internet marketing that has influenced the development of a huge number of new specialties that are closely related to each other:

Display and contextual advertising.
Search engine marketing, which includes SEO.
Promotion in social networks (SMM and SMO).
Direct marketing.
Viral.
Guerrilla.
"Email" marketing.
Content marketing.

Social media

This is a kind of tool that attracts attention to the product through social platforms. Naturally, there are no regulated rules. It all depends on the topic, goals, audience, etc. Nevertheless, the main points have already been formed by which this branch of Internet marketing can be distinguished.

The main goal is development quality content, which users will want to share and, accordingly, distribute it themselves. Research has shown that social media posts have a high level of trust. Most likely this is caused by popular recommendation.

SMM promotion helps to specifically influence users and find sites where representatives of the target audience “live”. Thanks to social networks, specialists have good ways communications.

In addition to everything else, promotions also involve information companies. So, you can sell not just a product or service, but also news. By posting part of an article on a social network, you can increase traffic on the site itself.

Specialist

The main person involved in this process is the SMM manager. It is not difficult to guess that he must understand about everything related to this topic. It uses a set of measures to promote sites, products or services, turning to social channels. The latter include social networks, as well as blogs and thematic resources (forums).

This specialty is not narrowly focused. The fact is that an SMM manager needs to understand both marketing and IT. Accordingly, sometimes you have to work with a number of other, indirect tasks:

Publishing content on the site.
Cases and strategies.
Programming languages.
Graphic editor.
Online applications.

The process of SMM promotion itself is very creative and active. To succeed, it is important to constantly search, study and analyze something.

Features of the specialty

Like any profession, this one has its own characteristics. Both complex tasks and functional responsibilities. In the first case, he can help the entire department or supplement existing data, in the second, he follows the job description.

We must immediately warn you that depending on the company in which the manager works, his tasks may vary significantly. But in general, he must:

Form and promote products using presentations, specific formats and pricing.
Prepare and launch advertising campaigns on social networks and blogs. It is advisable to use maximum amount channels.
Maintain communication with potential buyers and clients.
Analyze competitors and their advertising campaigns, use them most effective methods progress in your project.
Form a positive image of the company by writing comments on forums.

Know everything

Of course, these are not all tasks. SMM training will definitely open up even more of your responsibilities. You will use some in one company, some in another.

For example, you may find it useful to develop strategies. In this case, you will be taught to identify your target audience and create a detailed portrait. Then you need to analyze and look for places with the highest concentration of target audience.

The courses teach you how to manage advertising. In this case, you need to come up with interesting competitions and flash mobs to constantly maintain interest in the product. You'll have to learn to write flattering posts about yourself. Such support for the company’s image is very important, since it is in reviews and on forums that people’s opinions about new products are formed.

During the SMM training, you will meet a community manager. Sometimes this is a separate position, sometimes the SMM manager does this. The main task in this case, it is to maintain the conversation under the posts and direct it in the right direction.

Naturally, you need to learn how to work with all social network accounts, as well as manage freelancers. Often you have to adapt content to a brand and specific platforms. You need to be able to create advertising posts, which would not be intrusive. This includes

Advantages

Understanding what SMM is, over time you will be able to determine for yourself the advantages and disadvantages of such work. Among the advantages, one can definitely highlight the demand. As the profession is just developing, the demand for specialists in this industry is growing.

Potential customers perceive such product advertising much better because it is “calmer.” Social networks are a cool tool for accurately selecting your target audience. There are many options here to customize your marketing by location, gender, age, and needs.

The cost of promotions itself is small. Although everything will depend on the promotion channels. If you write posts yourself, it won’t cost you anything. If you want to use (a blogger), you will have to pay him a significant fee.

Thanks to the effect " word of mouth", the news about a new high-quality product will quickly spread across the Internet.

Flaws

It is important to understand that due to insufficient knowledge and lack of regulated rules, SMM marketing has its drawbacks. Chief among them is the incompetence of specialists.

Not all business leaders clearly understand the goals and objectives social promotion. This results in hiring less qualified people who also do not understand their responsibilities. Therefore, the effectiveness of SMM is extremely low and not practical.

Tools

Most SMMers have already acquired some programs that help them in their work. For example, one of them was the SMM glider. This service will help you stay connected all the time and use scheduled posting.

This function works great if you have created a content plan. You will be able to make a schedule and publish posts on time.

This service works with most popular social networks. It uses pictures, links, videos and even emoticons. Has a built-in graphics editor. You can set a time frame for when the post will automatically disappear. This is necessary if you use advertising content that is paid for a certain period.

Despite the fact that an SMM planner is almost always a paid tool, it gives the user many bonuses. Thanks to it, you can get 100 free posts for VKontakte subscriptions and Facebook likes. As a result, a simple young project can be promoted for free.

Through such a program you can distribute the frequency of posts and originality. Automation of work in this area is very important, especially if you are working on several projects at once.

conclusions

What SMM is is not immediately clear. This is due to the fact that, despite a clear distinction from other Internet marketing specialties, this profession often has to deal with even traditional marketing.

The main task of a specialist in this field is interaction with the audience. He needs to become part of the community and best friend. It's important to be open, honest and funny. Then potential customers will trust and buy.

Good day, colleagues!

With you is Alexander K., creator of the “Out-of-System Arbitrageur” project. Today we will talk about SMM marketing and how to use it wisely.

SMMmarketing, akaSocial Media Marketing- This is one of the types of advertising that uses various social media. In particular, these could be social networks, blogs or other resources used by a large number of people.

It is worth understanding that SMM marketing is an extremely broad concept, but in this article we will talk about it practical use to promote various products on the Internet. In particular, you will learn which social platforms and how you can advertise, how to effectively run a public page on a social network or a YouTube channel, what word of mouth is and how to use it, how to blog and much more.

First of all, I would like to note that Social Media Marketing differs from other types of advertising not only in the formal divisions into the platforms used, but also in the approaches that should be used. This is, first of all, SOCIAL marketing, and you need to take into account how society will react to it, how a specific proposal will be discussed, whether it will be shared with friends, etc.

What platforms can be used for SMM marketing?

Social platforms are any resources where people have the opportunity to communicate, share various content, etc.

The most popular of them:

In contact with;
Facebook;
Twitter;
Instagram;
YouTube;
Classmates;
And others…

2 ways to make money on social advertising!

If you decide to promote a project on social media, you have two development paths. Each of them is good in some way, and it is impossible to say which is better. It all depends on your preferences. So here are the options:

Information project. This may include individual blogs or informational thematic public pages. They are created and advertised in order to subsequently make money from the sale of the same advertising. For example, they first spend 10,000 rubles to attract subscribers to the group, after which they start selling advertising in it for 200 rubles per post (the numbers are taken as an example).

Direct product promotion. To do this, you don’t even have to create a public page; you just need to buy advertising in an existing one. You directly promote a product, in most cases through an affiliate program. This could be a product, financial services, etc. For more information about making money on affiliate programs, read the article

The first option of SMM marketing is more stable. You should invest once in promoting your group, page or channel, after which it will generate a stable income that does not require constant investments (in addition to the salary of the admin).

The second one is more promising in terms of quick profits, because once you find a profitable model for draining traffic, you will be able to purchase it in almost unlimited quantities. The article linked above describes this in detail, I recommend reading it.

Thus, the SMM marketing market can be divided into 2 categories: owners of information publics and advertisers.

Advertising group: what is it and how to run it?

If we talk about publics on social networks, they can be divided into 2 categories, similar to how the ways of earning money were divided above: advertising and informational publics. The latter are created solely to sell advertising and make money from it. The former have as their goal the direct promotion of a specific product, and as a rule they do not sell locally, they only purchase.

A trading public where you can promote brokers through an affiliate program
Group dedicated to loans (PP banks are also advertised)
Public – online store;
An official group of a company;
A public page dedicated to a specific brand, product or several products (can belong to both a store and a webmaster working under an affiliate program).

Advertising publics can be used both by the companies themselves and by webmasters working under an affiliate program. For the most part, the rules for their promotion are similar, but further work with PP will be taken as a basis, because Most of our readers are affiliate traders.

How to work with advertising publics?

So, here are the basic rules for working with such publics:

When promoting, pay great attention to the target audience(age of your clients, gender, geography). For example, if you work in the direction of trading, you do not need to purchase in groups where more than 30-40% are people under 18 years of age. The same applies to predominantly men's or women's products. The target audience is extremely important in any business!

Create for people regularly unique content in the group (there should be a minimum of 4 posts per day), otherwise subscribers will quickly unsubscribe from you, they will not be interested in your public.

The content in your group should be: motivating, as well as interesting for users. The more competently you combine this, the more effective the advertising will be. It is not recommended to use so-called “Advertising” in advertising groups, i.e. marketing that doesn't interest people. Make the group interesting - and then the level of customer loyalty will increase.

Make it possible to leave a question to group representatives, personal communication increases audience loyalty and creates additional binding to your project.

If you work under an affiliate program, it is recommended to use several brands for promotion, and not just one. People love to choose, and they are much more willing to buy if they have at least the illusion of choice. Just find several similar products and let people choose one of them. In any case, you will receive a partner reward, either from one company or from another.

Open the comment option, and encourage people to discuss a particular product or issue. SMM marketing is not just standard advertising, but working with a wide audience, directing their thoughts in the right direction. A group with good activity always looks much more interesting than the rest.

There is no need to chase additional profit and place third-party advertising in an advertising project, especially from competitors. By doing this you will only create a big disadvantage for yourself, because... clients will go to others.

In addition to text and pictures, use video content, people react to it very well. So, you can publish various thematic videos or GIF animations.

Be sure to create a corporate identity for the group, i.e. templates for all pictures, as well as a public avatar. This will make the public more official in the eyes of visitors and increase the degree of trust.

Use all possible tools for promotion, which are offered by one or another social network. For example, if we talk about VKontakte, there are a number of things that not everyone uses: the “Products” block, the ability to leave a message to the community or post a post through “Suggest news”. All this, although not by much, will increase the efficiency of the project, and therefore potential income.

An advertising public is an excellent addition to a website, or an independent resource. In social networks, it is much more effective to promote a group rather than a website directly, because she looks much more natural. In addition, people are much more willing to communicate and share news on social networks rather than on websites, and this can also be used.

Viral marketing or word of mouth: free advertising!

The word of mouth effect is one of the key advantages smm marketing, one might even say it distinguishing feature. So, for example, if you buy a banner placement on a website, you only get clicks on it, and nothing more. If you launch an advertising campaign on social networks, you can count on the fact that people will discuss it, increasing its effectiveness and distributing it to the masses.

Thus, word of mouth is a way of spreading information from person to person, without the direct participation of the advertiser. This concept existed even before the advent of the Internet, when people simply discussed this or that event among themselves. Now it has become even more pronounced, because... Social networks have every opportunity to transmit any kind of information:

Reposting posts;
Discuss them through private messages;
Comments on posts;
etc.

But it’s worth clearing right away: not every advertising campaign causes a word of mouth effect. People will not discuss any post they see and will not repost it. Information is disseminated only if it is interesting in the eyes of people, or motivates it to be transmitted in other ways.

So, now I will list the key options for how you can use word of mouth (viral marketing) on social networks:

Promotions with drawings. An extremely popular trend now is to hold drawings for various prizes among those who reposted a certain post. It looks something like this:

“A random subscriber of our community who reposts this post will receive 5,000 rubles...”

Prizes can be either small or quite significant, depending on the number of participants

and the duration of the promotion. As a result, you receive many reposts of an advertising post, which spreads spontaneously throughout the social network. It works something like this:

The subscriber makes a repost - a friend of the subscriber reads the post on the first one’s wall, subscribes and also reposts - each other’s subscriber does the same - etc.

Although objectively speaking, it is worth noting that this method is already beginning to become obsolete. Of course, it can, and even should, be used, but it does not cause such a “bomb” reaction as at first. This is because there are quite a lot of similar posts, and they continue to be distributed mainly by those who have at least once won such a competition.

Promotion with guaranteed prize or a bonus. Not such a common method, but it does exist. This is the same call to repost for a certain “bun”, only this time there is no drawing, everyone receives prizes. As a rule, this is some kind of discount on the services of the company that organizes the promotion, or some interesting addition.

For example:

10% discount on massage services;
Additional 10 min. to complete the quest room;
Possibility to get 3 seats for 2 tickets;
Addition to trading strategy.

Viral non-advertising post. There is a category of posts on social networks that causes great amount likes and reposts. Of course, these posts are not advertising; at best, they indirectly promote something. However, the very fact of such a large number of reposts will have a beneficial effect on the group; interested users will join it. Also keep in mind that this method, unlike the previous ones, does not require costs, as is the case with sweepstakes.

What kind of viral recordings are these? As a rule, they call for at least a “Like” mark, putting pressure on something psychologically important for a person. Eg:

Like if you respect veterans (along with a photo of a war veteran);
How many likes does... (some famous person) deserve?
Which is better: “white” or “red” (any 2 comparisons, football teams, cars, etc.). 1 – like, 2 – repost.
Any other posts that require likes and reposts.

It is better, of course, not to use standard circuits, described above, but come up with something of your own, new. Then it will get more reposts.

Prophecy records. Something like “Repost, or you won’t be happy for 10 years.” The method, in my opinion, is not very successful and does not evoke a positive reaction from people. In addition, a public page with such posts will look extremely frivolous. Some people use this approach, but I wouldn't recommend it.

Funny catchy photos. People love humor, especially if there is some kind of unusual photo. You won't get a lot of shares using standard jokes or "memes", but if you come up with something new, it can get a good reaction. Again, as in the case of non-advertising viral posts, you will not be able to place direct advertising, but regular use of this method will give you additional thread visitors.

Helpful information. Creating posts like this will not only give you additional subscribers, but will also emphasize the seriousness of the project. So, you can really create useful content for the general public.

Something like:

How to get tax benefits from the state?
10 useful life hacks;
A selection of psychological techniques for communicating with superiors.

This information should be, firstly, useful, and secondly, difficult to remember in its entirety. After or even at the beginning of the text, you will offer to save it on your wall so as not to lose it. Such posts will attract attention both in your group and on the walls of subscribers.

Political news. People love to discuss politics, and often repost various political news written in interesting language. In addition, they willingly discuss them in the comments. If the topic of your public allows you to publish political news, do it regularly.

Creative ideas. The list of possible viral content is not exhaustive; you can always come up with something of your own and “gather the cream” on this method before it starts to be used everywhere. After all, in the end, someone came up with everything that was described above. Constantly talk about this topic, think about what approach can bring a large number of shares, and test the ideas that come to you.

In essence, viral marketing is an inexpensive, and sometimes even free, way to attract an unlimited amount of traffic. The main thing is that the idea spreads across the social network, and the post is reposted not only by your subscribers, but also by the subscribers’ friends, their friends, etc. Of course, sooner or later someone will simply copy the text of your post and post it on their public page, but before this happens, you will attract people to you as a pioneer.

How to develop your own YouTube channel?

YouTube - also good platform for SMM marketing, and it should not be ignored at all. Today it is actively gaining popularity both among bloggers and among viewers. This is because YouTube is gradually replacing television. Now only older people remain more conservative and watch TV, while young people for the most part go online. Hence the huge number of new channels of various directions appearing literally every day.

There are two ways to use YouTube for Smm marketing:

Purchasing advertising through this platform(banners that pop up while watching a video, promotional videos with/without the ability to skip, etc.);
Creation and development of your own channel.

With the first method, everything should be more or less clear: you create advertising content and pay for its placement through the YouTube service. You can pay for impressions, clicks, views, etc.

In the second case, everything is much more complicated. It’s not enough to create ordinary advertising material and place it, no one will just look at it. You need to create content that is truly interesting for the user, and subsequently try to “close” the viewer to the necessary actions.

Of course, as is the case with groups on social networks, the YouTube channel can be used in 2 ways in SMM marketing: to make money from advertising, or to promote a product, your own or through an affiliate program. Below we will mainly talk about the second method.

Possible formats for commercial channels:

Trader channel (strategies, video hands, online trading, etc., with the promotion of any brokers, signal services, etc.);
Channel with product reviews (in the description you put affiliate links to the store);
Information channel on the topic of loans, with links to relevant organizations.

How to work with a YouTube channel?

In general, there may be more formats, depending on your chosen field of activity. Our team began to actively explore YouTube in terms of SMM marketing relatively recently, about a year ago, so even we still don’t know much. However, we have already managed to find out something, and further there will be a number of tips for promotion commercial channel:

Optimize your video title and description for search queries to attract search traffic. Many video bloggers don’t do this, which means your video can rank well just because it’s well optimized.

Be sure to add tags when uploading videos. This will allow you to find the video in the “similar videos” section. The potential traffic is no less than search traffic; on YouTube, people often, after watching one video, start watching another, from “Similar”.

Make sure that the title image (splash screen) is bright and eye-catching. The splash screen is what the user sees before he/she has opened the video for viewing, which means it determines how often the video will be clicked on.

To emphasize the seriousness of your project, order a high-quality video preview, and insert it into all videos at the very beginning. The preview should not be too long, 2-3 seconds will be enough.

The number of views received in the first days after the publication of the video directly affects the position of the video in search results, as well as the frequency of its appearance in “ Similar videos" Therefore, if you have other visited resources, or, for example, a mailing list, be sure to announce the video. This will immediately give you a certain number of views and increase the position of the video on YouTube.

YouTube is a social platform, which means that the “word of mouth” effect has not been canceled. Main principle here so that your video spreads across the Internet - its unusualness, non-standardity. Surprise people with your creativity and your views will increase exponentially!

Use all the features of YouTube to promote your product: Video annotations, hints, voice or text must announce that the link to the product of interest is in the description. People for the most part will not pay attention to a small link under the video unless you tell them directly about it.

Encourage people to subscribe to the channel and put “Like”, even if you don’t plan to make money from it. This increases the position of the video on YouTube, and all videos of your channel in general.

If you have a website, be sure to include links to it in each video., and you can also post these videos on the site. This will increase the degree of loyalty to the resource search engines, because they will see that unique video content is being created for the site. It is also possible to link a channel to a specific resource directly on YouTube, then it will be possible to put links to it in the video itself, and not just in the description.

Order advertising for your channel from popular bloggers, many of them take a “commercial break” before the start of each of their videos.

To pay attention appearance your channel. Avatar, design, video blocks - this is very important. The more colorful the channel looks, the more more people will be subscribed to and visited regularly.

I recommend posting new videos regularly, at least once a week. Then subscribers will receive notifications about new videos, visit your channel more often and watch videos.

A good addition to the YouTube channel would be a public page, or even several on social networks. In it you can publish the same videos, as well as other advertising content. This way, 2 or more resources will be developed simultaneously.

Before creating a channel, study the creativity of your competitors. Everyone has their own “tricks”, and it would be useful for you to learn about them. Of course, you shouldn’t copy the concept of someone else’s project 100%; you need to study several of the most successful competitors and understand them strengths, add something of your own and start developing your own channel.

If you want to live “happily ever after” on YouTube, pay attention to copyrights. You should not upload videos to which you do not own the rights, this will lead to warnings, restrictions, and then a complete blocking of your channel.

So, these were the main recommendations for developing a commercial channel on YouTube in SMM marketing. Also, if you are seriously thinking about doing this, I recommend studying the information on YouTube itself, there is a lot of interesting information there about various services, opportunities, promotion strategies, etc. You will learn everything else in practice!

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SMM marketing for blogging!

Although the topic of our portal is traffic arbitration, within the framework of this topic you cannot miss the rules of conduct own blog. In most cases, the ultimate goal is to sell advertising, but sometimes blogs are also used to work with affiliate programs. For example, a trader’s blog, where his results, strategies, signals, etc. are published, with affiliate links on brokers. This is a very effective strategy for promoting Forex offers.

So, a blog is a specific resource (site, public page, page, channel) on which special person or a specific team of people. The publication of material comes directly from a specific person, and not from the mysterious “we”. A blogger expresses his personal opinion on a particular issue, and is also a brand himself. In promoting a blog and promoting a regular information site there is definite difference. Thus, bloggers mostly use SMM marketing, communicate more closely with the audience, and often cause the “word of mouth” effect.

Publish new material regularly. In principle, this can be said about anyone information resource involved in SMM marketing, but for a blog it is of paramount importance. If you stop posting new content at least for a week - subscribers will simply stop reading you, and it will take you a long time to attract them back. The more often new original content from you appears, the better.

Don't go overboard with advertising. Advertising, of course, is the goal of any blog, but there is no need to abuse it. If half of all posts are advertising, no one will read such a blog. I can’t say the exact number, it’s individual for each blog. Imagine yourself in the place of the readers, and think about what saturation will be optimal.

Remember that bloggers are often criticized for the advertising they publish. So, for example, if you started actively promoting some financial pyramid, then when it falls apart, you will lose audience loyalty. Think about this when choosing a product to promote.

Communicate with people not only through articles and videos, but also directly, through personal messages, through comments. People love attention, and if you give it to them, your blog will gain additional loyalty.

Organize competitions regularly related to reposts of your posts, likes, comments, and other activity indicators. This has already been mentioned earlier in the “Word of Mouth” section.

Try not to copy other people's content. An exception may be various news, but otherwise all material must be unique; this is the main principle of any blog.

You can negotiate with other bloggers working in your or another niche about mutual PR. Those. you publish an announcement of their activities, and your partner – yours. This way you can get additional subscribers without spending money on advertising.

Publish interesting, viral content, so that they not only watch it, but also share it with friends. This is how most blogs develop, spread throughout the Internet.

Despite word of mouth, do not forget about standard advertising. It is necessary for any project, according to at least at the initial stages. You must be willing to invest money in development, otherwise the process will be extremely slow.

Analyze your competitors, what they do on their blogs, and also try to come up with something new, a unique approach that no one is using. The main principle of any business is “Look at what others do, do better!”

As I mentioned a little earlier, a blog can be maintained for two purposes: for the subsequent sale of advertising or for working under an affiliate program. The first option is calmer and more stable, the second is more promising in terms of income.

Cases for smm marketing!

Next there will be several links to the best cases from our subscribers who use SMM marketing. The case represents the specific experience of a person who worked according to this scheme. In each publication you will find:

Statistics on costs and income;
Description of the SMM marketing scheme used;
Examples of advertisements;
Some recommendations for use.

I do not recommend copying the case 100%, because... there are many unaccounted factors, including the time that has passed since the case was written. But you can take it as a basis, then add your own ideas, test it and put it into production.

We regularly publish new cases, with different traffic sources and for different offers. You can follow the updates at

With help affiliate network you can choose a product to promote.

Why is a company's image important?

The image of the project in the eyes of the consumer is always important, but it has the greatest effect when using SMM marketing. On social networks, information spreads very quickly, you just need to start a wave... and negative information spreads even faster.

In other words, if any company discredits itself in any way, it will quickly lose the trust of people. If its creators buy standard advertising (through banners, for example, or Yandex.Direct), their reputation will certainly decrease, but not that much, and not that quickly.

At the same time, if the company deserves positive customer ratings, this information also spreads quite quickly, and you get increased efficiency work.

Thus, the following important rules should be noted:

Try not to do anything that might cause a negative reaction among the general consumer population.
Communicate with people respectfully so that after cooperation they have only pleasant impressions.
Encourage those who are most supportive of you to leave reviews and share information about your company with friends.

A well-executed policy of working with clients can cause a good reaction on social networks and in personal communication between people, which means you will emphasize your high image and attract additional clientele.

TOP 8 secrets of SMM marketing!

To conclude, some of the secrets of promoting a project using social methods or SMMmarketing. All this is the personal experience of our team of arbitrators. So, here are these subtleties:

Combination with mailing. Having your own website, you can easily start collecting a mailing list by simply placing a corresponding page, or better yet, a sliding banner on the side. Subsequently, on the received e-mail addresses you can send advertising letters, announcements of new material, videos, etc. The mailing list will be great addition to the main resource, as well as another retention factor for readers, tying them to your project.

A bomb scheme for promoting videos using mailing lists. Continuing the topic of mailing, we can’t help but touch on an excellent video promotion scheme. As many people know, you cannot insert a video into an email, but you can do the following:

Take a screenshot of the video screensaver so that the video icon is displayed in the center;
Upload this screenshot into an email;
Place a link to the photo leading to the video viewing page.

Thus, for the reader of your letter, this screen looks like a full-fledged video, and he is likely to click on it, after which he will go to your website, group or channel. Click statistics with this approach are sometimes 10-15 times higher than on standard letters. You get a large number of clicks to the site, as well as additional video views.

If your group on social networks has stopped producing the same results and is barely breaking even, try changing the design. Sometimes this helps to regain some of the former popularity for a while. Although this method is not a panacea. If the public has burned out, it’s time to think about creating another project or radically changing the format of the old one.

Regularly conduct surveys like “What is our group missing?”“What would you like to see on our project?” Firstly, it increases audience loyalty, because... people like it when their opinions are listened to. Secondly, sometimes we receive some really good ideas that we can try to implement.

Give people the opportunity to independently participate in the life of the project. So, for example, you can make it possible to leave posts in a group through “Suggest news”, and if the post is worthwhile, without third-party advertising and interesting, publish it. Again, this will increase audience loyalty + diversify your content.

Organize feedback. If readers have the opportunity to write you a message, ask a question and receive an answer, this will increase the effectiveness of promotion (if you work with affiliate programs), as well as the degree of loyalty to the project. Personal communication always works only as a plus in SMM marketing. Even if a person writes to you once a month, the very fact of the existence of such an opportunity elevates your project in his eyes compared to others.

Use cross promotion. For example, combinations like “Group + site”, or even “Site + group + channel” work well. Some people find it more convenient to study information on a website, others in a public page, others watch videos. If you make all this possible, you will have an order of magnitude more readers. In addition, you will receive several visited resources at once without additional costs, instead of just one.

If you have several projects, blogs or websites, try to find common ground for them, and promote together. Those. publish announcements of the second in one, the third in the second, etc. Again, as with the previous point, this will add more traffic to you at no additional cost.

Conclusion!

So, today you learned about SMM marketing and its varieties. As you can see, this concept is extremely broad and includes many areas. If you learn to effectively use at least one of its sides, you can make good money from it.

Let's sum up the final results:

Smm marketing is a set of advertising methods using social media and everything connected with them.
The platform for posting social advertising is mostly social networks, including YouTube.
One of the key features of SMM marketing is the “word of mouth” effect, in which information spreads on its own, without your participation. Achieving it is difficult, but still quite possible.
When working with social advertising, you need to pay more attention to your readers, communicate with them, create activity, and encourage them to share information.
You can use SMM marketing both for the subsequent sale of advertising on your resource, and for promoting a specific product through an affiliate program.

Successful arbitration and more profitable connections!

Best regards, Alexander K.

We've released a new book, Social Media Content Marketing: How to Get Inside Your Followers' Heads and Make Them Fall in Love with Your Brand.

is a marketing tool for developing and increasing awareness and loyalty, as well as increasing audience involvement in discussions related to the company’s activities on social networks, forums and blogs.

Reaching more and more users. These platforms open up unlimited opportunities to communicate with potential clients. Therefore, enterprises, ranging from small businesses represented by one person to large corporations, open representative offices and set up SMM marketing on social networks.

Social marketing SMM is based on communication with the audience and allows you to more accurately analyze the mood of customers in the market, your competitors and quickly respond to existing situations.

We have prepared another interesting article -. Want to lead the community and receive maximum return? Read!

SMM methods

Creating a profile. Social media marketing begins with creating a page dedicated to and representing the company. You should remember that you must communicate with users and respond to their comments. Moreover, negative comments should not be deleted, but completely dealt with. To delve into the problem that the user is facing, to suggest ways to solve it that will suit him. And thus turn a negative into a positive review.

One of successful examples is official account GoPro on Instagram. The total number of his subscribers exceeds 13.5 million. And each publication receives at least 100,000 views.

The company page is so popular due to the content it publishes. It's so immersive that you don't notice how time flies while you scroll through videos and photos taken by GoPro. Moreover, most of the material was provided by camera users. And this is a great advertising move that allows the product to speak for itself.

Another interesting example is the collaboration between the Taco Bell and Snapchat brands, which resulted in the creation of an application.

It processes a user's photo in such a way that their head turns into a giant taco. In one day, the number of views was more than 224 million.

When starting SMM, it is important to understand what it does not provide quick effect. However, with his correct use you will get long lasting results.

SMM (Social Media Marketing) - social media marketing is the promotion of goods and services on social networks, which are perceived by marketing as social media.

Social Media Marketing-This effective tool, with the help of which visitors are attracted to the site from social networks, communities, blogs, diaries and forums. Consumer attention can be obtained and purchased through advertising. The trust of the target audience cannot be bought, it can only be earned. Social media platforms - modern instrument to interact with target audience. Today, the audience of social networks is comparable to the audience of television channels, only it is more attentive and active. SMM has more in common with online PR than with advertising. SMM is direct work in communities that reach the target group of users. These are tools for direct and hidden interaction with the target audience.

Tasks that can be solved using SMM:

Branding, brand promotion;

Increasing loyalty and fame;

Increasing traffic to the company website.

SMM It still refers to non-standard promotion tools but, today, it is the most promising. Social Media Marketing is in demand both by large companies, market leaders, and by small and medium-sized businesses that use SMM for their own promotion and establishing contact with their consumers.

Traditional social media marketing tools:

Creation, design, filling with materials (maintaining) a blog on various platforms;

Blog promotion;

Information messages V thematic communities, support for discussions, responding to comments;

Working with popular thematic forums: launching and supporting discussions, hidden marketing (agents of influence),

Conducting discussions on behalf of the company (direct marketing);

Viral marketing;

Monitoring positive and negative information. Creating a positive information background;

Optimization of the company's Internet resources for social media (SMO).

SMM does not have an immediate effect, but gives long-term results if it is targeted and correct use. Its main advantage is the low cost of investment compared to the possible effect of the measures taken.

Social Media Marketing implies mandatory optimization of the site and bringing it into line with the main criteria SMO -Social Media Optimization.

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