What is cashback and how do services offering this service work? What is cashback and how it works - rating of the best services and cards
In the field of trade, much attention is paid not only quality services, namely the psychology of the buyer, in order to convince him to make a purchase or order. This is much more difficult than offering a quality product, because in this case you need to know how to present a particular product in a light favorable to the client and thus make a sale through it.
In today’s article we will talk about one of the tools that actively increases the number of sales of goods and services. We are talking about the Cash Back option. What it is, where it is used, and who actively uses this tool in their business, read in this review.
What it is?
Let's start with the basics - a simple explanation of what a cashback service is.
Happening this term, as you might guess, from English. It is formed from two words: cash - and back - “return”. The literal translation allows us to call cashback (emphasis on the second syllable) an opportunity to get your money back. To understand how the service works, let's give a simple example.
You made a purchase, but the seller offers you the option of returning your money. If the cashback level is 5%, then for every 100 rubles spent, roughly speaking, you will get 5 back. Thus, the final cost of services for you will be lower than if you made a purchase without such an option.
Motivation
Of course, Cash Back (which we are sure you understood or even knew before) allows us to talk about stimulating the client’s desire to place orders. It is supported by simple calculations and the benefits that this service promises.
After all, if you make a purchase with this option, you will be able to save a certain amount of money by returning it. The more you buy, the more you get back. This is completely incomparable to the classic form of shopping, when no one returns anything. And this cannot but please the buyer.
Where is it used?
As we have already noted, in different areas Cash Back applies. It’s not difficult to guess what business segments these are: the money you spent can be returned in trade. It is there that one store can be more attractive in the eyes of the client than another, precisely due to the connected cashback system.
Banks also often take advantage of buyer weaknesses. A number of major financial institutions have launched programs under which everyone who places orders in certain stores can receive their legitimate Cash Back. Reviews note that such a scheme makes it possible to return part of the invested funds only after a person pays with a card of a particular institution.
And this is, obviously, a mutually beneficial, sustainable scheme of interaction: a person who makes purchases under special conditions can return part of the money spent, and the bank thereby increases its portfolio of clients and makes money on transactions carried out by them using cards. The benefit of the store is that it gets sales.
Sberbank program
Here, for example, is the “Thank you” campaign from Sberbank. The largest institution in our country provides (at permanent basis) to their clients. Those who make purchases in certain stores and services (that are partners of the bank) and pay using their card receive a certain percentage of the invested amount back. Sberbank called its Cash Back program “Thank you”. At the time of writing, several million people have already participated in the program.
All of them can make purchases in hundreds of stores, and in each case, the member’s card will receive a refund in the form of bonuses. The rate here “floats” depending on where you make the purchase. In some partner stores The refund amount is set at 50% of the amount of deposited funds.
In the future, having accumulated a certain amount, you can pay with them. It is very easy to understand and makes good business sense to participate in such a Cash Back program. Sberbank, known for its reputation and backed by government bonds, acts as a guarantor that your money will actually arrive on the card and will be available for use.
Alfa-Bank program
Sberbank is not the only one that has introduced such a promotion for its clients. Alfa-Bank also runs the Cash Back program. The essence is similar to what is described in relation to the largest bank above.
When paying with Alpha cards at gas stations and restaurants in Russia, you receive a refund of 10 and 5 percent, respectively. Money becomes available after a certain period (once a month). Such a promotion provides not only benefits for customers, but also an increase in demand for and generation of sales for the service where the client purchases goods.
Tinkoff Bank program
Tinkoff Bank does not lag behind those described above. In particular, a return program was launched here for those who make purchases of goods in certain categories (the rate is 5%). In addition, the bank offers to make a payment of 10% of the amount of the deposit made (if we're talking about about a balance of up to 200 thousand rubles). However, at Tinkoff Bank Cash Back is presented, rather, on a temporary basis, and such promotions are carried out during certain periods.
Where is it more profitable?
Of course, all banks have different return rates; the partners with whom financial institutions interact and the conditions under which the client is provided with the payment of money also differ. Although, in essence, it does not make sense to compare the Cash Back cards mentioned by banks with each other. Comparison is inappropriate for the reason that the benefits of such a program may not be as obvious within the framework of the promotion as it is convenient to use it due to an open account in a particular bank.
Shops and other services
Of course, not only banks can promote their products using such an option as a cashback service. There are independent resources that provide refunds to customers. One of the most famous is the site “Kopikot”. Its operation scheme is based on the same model offered by the banking institutions described above, only the form of payment between the buyer and the store does not matter: there is no need to obtain a Cash Back card. A comparison of work models shows that the Kopicot service uses affiliate links, according to which the buyer must place an order. As a result, this is the main condition for receiving a refund.
And of course, the scheme for returning a certain percentage of the goods (in the form of bonuses) is often used by individual retail chains. Those stores that offer you also can be said to work on a similar principle.
What is the meaning of cashback services and their benefits?
Online trading is becoming more and more popular every year, and at the same time, cashback payment sites are also gaining momentum. There are more and more portals that return funds to the client, and in order to choose the best one, you need to understand what this return is and how it is implemented.
The source of information for the article was a detailed study, read the results of which and find out detailed recommendations for the right choice cashback service available on the website buynbest.ru
What is cashback?
Rice. 1. Home page personal account of the regular service.
Money paid in the form of incentives to resources for attracting a buyer is called cashback. The word comes from the English “cashback”, which literally means “money back”.
Wherein important point The fact is that it is the intermediaries (called cashback services in ordinary life) who receive the funds back, and then they decide what part of the profit from the money received to redirect to the client. Therefore, such sites have a significant variation in the funds paid: from 3% to 10%, and in some cases reaching 12%.
This percentage also depends on the store itself participating in this type of customer attraction, because one store is ready to return up to 10% (for example, Aliexpress), while another store is limited to only 2-3%.
Rice. 2. Available methods payments.
Services offered different conditions on withdrawal of money, but basically it all comes down to transferring a certain amount to such wallets as:
Operators mobile communications: most often this Russian operators MTS, Megafon and Beeline with Tele2.
Transfers to a bank card: most often also from Russian banks.
Webmoney wallet.
Qiwi wallet.
Valet Yandex money.
PayPal electronic money: quite rare.
Various services or games, for example, withdrawing funds to your World of Tanks game account.
For different services the list may vary, but the basic framework is the same for everyone.
How it works for money back
To return part of the money from a purchase, the user needs to perform a certain algorithm of actions:
Select cashback service. Of course, this is the most important and difficult point, which is why we once again recommend that you read the recommendations for choosing such services on the buynbest.ru website. A link to the study was provided at the very beginning of this article.
Register on the site and log in using the username and password assigned to you, or log in via account favorite social network - Vkontakte, Facebook, Google, Mail.ru and others.
Select the desired store from the list and go to it from the service website.
Make a purchase and wait for a message to your email confirming that the refunded percentage of the purchase amount has been credited.
Having received the parcel by mail or from a courier, confirm its receipt at personal account store (if necessary, this usually applies to Aliexpress).
Wait for the withdrawal of money to become available and withdraw in any acceptable way, which were described just above.
The main disadvantage of the system is that you need to wait quite a long time to withdraw money. This is due to the fact that sites insure themselves in case a dissatisfied customer returns the product to the store.
After the store waits certain time, this period usually takes two weeks, it approves the buyer’s cashback and transmits the relevant information to the service. The service, in turn, is in no hurry to pay you your money, since often they also expect payment of funds from the store to the cashback service account.
Only after the money from the store is transferred to the service account will the user see in his account confirming information about the availability of cashback for withdrawal. This is a list of basic operations that must be completed in order to receive a refund from the purchase you made and the package you received. 
Rice. 3. How does a refund work on the Internet?
Most sites working in this area have developed their own plugins for popular internet browsers. Their use greatly simplifies the payment activation procedure. Your refund will be active at all times as long as the browser extension is enabled. To use such a plugin, of course, you will first need to install it for your browser.
After this, when you visit a store that cooperates with a rewards payment service, you will receive a notification message. This message will remind you that this store offers refunds on your purchase.
Technical features and guaranteed payment
Rice. 4. Technical features of cashback.
If you do not want to use third-party extensions on your computer, then to ensure that you receive a refund from technical side You will need to perform a number of the following steps:
Disable third-party extensions active in the browser. Also produce disabling AdBlock and any other program that can block ads. This is one of the main conditions, which, if not met, can prevent you from getting your money back.
Clean cockie files in your browser. To do this, open it, press the combination Ctrl keys+ Shift + Delete and delete files for all time. If files from several services exist on your computer at the same time, then the store simply will not be able to understand which site should be awarded a reward for the referred client, i.e. you.
In this case, it all depends on the programming features in this store. According to the laid down program, your cashback may either not be credited at all, or it may not be credited to the service from which the transition was made. Most often, the money is not paid back to anyone at all; nothing will be returned to you.
You need to purchase the product immediately as soon as you switch from the cashback service to the store. It is not allowed to interrupt the session, close the browser or leave open page for a long time.
The procedure should look like this: Go to - Add product to cart - Purchase - Close page.
The most optimal solution there will be a selection separate browser, with the help of which online purchases will be made with a refund. You will no longer open any pages or surf the Internet in this browser.
This may seem inconvenient, but it ensures that all conditions are met as much as possible. Plus, there are now a lot of different versions and browser manufacturers, so installing another additional one will not be difficult for you.
Why is money paid and who benefits from it?
Rice. 5. How money is paid.
We came to one of the most important points. The main reason why stores share their profits with services is to attract new customers. After all, any store needs to sell goods. And intermediaries in the form of cashback services provide an additional influx of customers and, accordingly, increase profits.
For the average buyer, using a refund gives the advantage of getting back a portion of the money spent, which he can use at his own discretion. This is real money with which you can top up the balance of your mobile phone or withdraw it to your wallet, which you can use for other purchases.
This is much better than receiving points and bonuses according to standard affiliate programs, since any company can convert points at a rate convenient for them, as well as change it as they please. Today one point is equal to 10 rubles, and tomorrow it’s 1 ruble.
Rice. 6. Cashback is a payment of real money.
When choosing a service, pay attention not only to the percentage rate of refunds in the stores you are interested in, but also to other important parameters: the duration of the portal’s existence, general reviews about it, payment statistics, and so on.
Don’t forget one of the biggest advantages of such a service - you get real money back, not bonuses or points. With them you can buy something new, make another purchase, or simply put it in your pocket in the real sense of the word.
We hope that our article helped you answer the question - what is the point of cashback services and what should you pay attention to when choosing one. If you want to learn more and understand what service is on this moment is the best, we recommend that you read the article on the website buynbest.ru - the link to it was at the very beginning of the page.
If you want to make cashback purchases in the future with mobile devices(smartphone, tablet), it will be very useful to install a mobile application from a reliable cashback site. At the moment one of best apps offers the Cash4brands.ru service. It has more than 1000 stores where you can activate returns, and withdraw money from only 1 ruble. According to people's reviews, this is the best cashback app on Google Play. Available on both platforms:
Android iOS
What means cashback at the time of buying? I noticed that for many this word is still incomprehensible. If you also don’t understand the meaning of the word, that’s fixable.
Cashback- This is a refund to you of part of the money from the cost of your purchase. For example, you bought a bike for $300, but did it through a cashback service. Let’s say you get 5% cashback, then you’ll get $15 back. In fact, if you buy using cashback, then everything will cost you less. Yes, here and now you will have to pay $300, but you can withdraw $15 from the cashback service and spend it however you like. 
To receive a refund, you need to use one of the following methods:
- Get cashback card . This is more profitable when paying at gas stations, cafes and restaurants. This way you can return 2-5% of the money spent to your account.
- Use one of. These are sites that are partners of various stores and sites where you can buy something. The most popular example is Aliexpress. There are many cashback providers cooperating with this Chinese platform (there is a list of them, if anything) and each of them is ready to pay you 3-15% of your order if you buy through them.
Cashback - what's the catch?
Yes, in fact, I’ll answer honestly - there’s no catch. It’s just that if you don’t see this whole business from the inside, it’s hard to believe how it’s possible for you to get some of the money back from your purchase, but in fact it’s an absolutely ordinary thing.
You can verify this by reading the article about. There I described in detail the entire chain of cooperation: buyer - cashback service - store and why everyone benefits from cashback. If you still have any doubts, go ahead and read.
I can recommend the cashback service Letyshops.com. Register now and get +30% to your bets for the week. That is, if you want to buy the same bike on Velostrana:
- without using Letishops you will not receive anything for your purchase
- with a regular account you will get 3.5% back on your purchase
- with a premium account you can return 4.55%
The term “cashback” is quite common in our Everyday life. What does it mean and what is it needed for?
If you try to translate the word cashback from in English into Russian, it turns out that it literally means cash back. This term is often used in cases where it is necessary to somehow designate any type of bonus program necessary to attract customers or increase their loyalty to a brand.
Cashback in trading
IN retail trade(as in online trading) cashback is (in a sense) a deferred discount that is returned to the client through certain period time allotted for exchange or return.
The concept of “cashback” is also used in banking sector activities. In this case, cashback refers to a loyalty program that encourages the buyer to make a purchase through credit card(or a simple bank card).
The cashback scheme itself is significantly different from conventional discount schemes and discount systems.
This concept came to Russia from Britain and the USA. The spelling of this concept in Russian is still not entirely formalized. It is often used in a variety of variations and forms. The form of this word largely depends on the source of the borrowing.
If the word is spelled “cashback”, then it was taken from British sources, and if it is spelled “cashback”, then it was taken from American sources. It is the hyphen that is the sign by which one can quite accurately determine where exactly this word was taken from.
Where is the term “cashback” most often used?
Usually we are talking about online trading. In this case, this concept is understood as a discount, such as the return of a certain part of the purchase price for personal account the buyer in his personal account on the cashback service. You can withdraw funds received in this way directly to mobile phone or even a bank card. Also on site Russian Federation To withdraw money received under the cashback scheme, you can use the Yandex.Money system, PayPal and even WebMoney.
One of the most pressing factors influencing the choice of a particular cashback service is the question of whether it is necessary to accumulate a certain amount in order to withdraw the received Money. The fact is that in some cases you can withdraw an amount of even 1 ruble, while in other cases you will have to accumulate quite a considerable amount of money to withdraw.
Cashback sites
Also for Lately Various cashback sites have gained great popularity. They look like ordinary navigation platforms that can redirect the buyer to the websites of any specialized online stores that enter into any partnership agreements with cashback aggregators.
Also today there are many different cashback portals. What are they and what are they for?
These Cashback Sites Can Help potential buyer find any variant of a product that is extremely difficult to find on your own. We can say that cashback portals are additional service. It will also help you find out about any discount programs and compare prices for the same product in different stores. In addition, the cashback service can offer several convenient options for payment through online systems. The cashback service is not limited to these services.
During any operation to purchase a product through a cashback portal, the buyer has the opportunity to receive a return of some predetermined percentage of the price of the product through the cashback market, and not through the seller of the product himself.
Cashback in banks
The banking industry has also adopted the cashback scheme. It is also engaged in issuing credit and debit cards with a cashback function. In this case, when paying for a purchase using this card, you can get a couple more percent of the total cost of the paid product credited to your account.
Some banks act differently. They have certain schemes for returning some pre-calculated percentage that was spent not on any purchase, but only on some limited number types of purchases (usually the contract for opening a card with a cashback option is accompanied by a certain list of various companies from the service or trade sector that are part of a special affiliate program to stimulate consumer demand). This means that you can only get cashback when you fill up at a specific gas station or eat at a cafe of a particular chain.
Also cashback option credit card May be integral part loyalty programs for clients of any banking institution. This loyalty program may be needed if you need to somehow stimulate customers to use the card as a means of non-cash payments.
In some cases, we are talking about a coalition loyalty program with partner retail chains that would like to stimulate demand for certain types of goods or services. Such cards, issued as part of a joint loyalty program, can be classified as co-branded cards. A co-branded card is a card issued by a bank jointly with an enterprise (most often a retailer).
Cashback and hotel business
In the hotel business, the concept of “cashback” is also often used in connection with the return of a certain percentage of the total amount spent on accommodation in a particular hotel. This type of program has gained the greatest popularity among business travelers.
The thing is that the employer pays for their accommodation, and the money received under the cashback scheme is returned to the personal account of the person who stayed at the hotel. This way you can save a lot of money. Some hotel reception staff also refer to the return of cash to the cash register if, for one reason or another, cash was withdrawn from the cash register in an amount exceeding the established minimum for a particular cash register. Once a day, the hotel cash register must be replenished with the missing amount of money.
Modern bank cards, in addition to their basic functions, have a set of useful functions, among which there is cashback. But what is it in simple words and what are its features when charging to cards. You will learn all this by reading the article to the end.
In order to understand what cashback is, let's start with translation. Literally in English this term means “cash return”. These simple words explain the essence of the option. When spending personal funds to pay for goods or services part of the money spent is returned back to the buyer. This service is available in online commerce, banking services when paying by credit card and even in the field government controlled(For example, ).
Some programs are issued under the guise of a refund for expenses incurred. bonus programs. Purchases earn you points that can only be spent at certain stores. What cashback is in simple words can be said this way - it is a return of money. And the accrual of points is a user reward program and nothing else.
To receive cashback, you can pay for goods with a bank card through post terminals or by making purchases on the Internet. Moreover, in the second case, payment can also be made using a bank card. Refunds can be made by your bank or special service through which the purchase was made. Below we will look at both of these options, but for now let's figure out how and why the money is returned.
It would seem, why credit cashback to a bank card or transfer it directly to an account, who benefits from it? Everything is very simple. Every store is interested in attracting new customers. By increasing turnover, it increases net revenue. By returning part of the money spent, retail outlets are encouraged to make purchases from them. And banks or services act as intermediaries, receiving their share of the benefits for this.
The scheme for accruing cashback to an account or bank card looks like this:
The store, by slightly reducing the price of the goods (but of course not at a loss), attracted a new customer, who could subsequently become a regular one. The client received part of the money spent back and is very pleased that he was able to save money. And the service or bank received income for intermediation. Everyone is fine. To make it even more clear, let’s explain in simple words the concept of cashback using an example. Bank rates may differ from those shown in the example.
Example! A computer store sells a laptop at a price of 60,000 rubles, while the trade markup on it is 40% (that is, the cost of a laptop is 40% less). This outlet has an agreement with the bank, allowing the latter to receive 10% of the cost of the goods if it brings a buyer. A client with a bank card from this financial institution comes and pays for the goods. The bank receives 6,000 ₽, and gives the client 5% cashback according to the tariffs of his card.
The best refund services
The main thing when choosing a cashback service is its reliability and a guarantee that he will pay the due money. The latter is very important, since you have to wait several weeks for a refund. When working with unverified services, you may not receive accrued funds. Among all similar companies we can recommend the following:
Features of accrual by bank card
Now let's find out what cashback is bank card and how it differs from the usual one. In simple terms, the scheme for returning money spent is identical, the only difference being that goods and services are paid exclusively by card. This means that when paying for groceries or other daily purchases using the card, you can get part of your expenses back. But this money is credited in most banks next month only after the end of the current month (there are exceptions).
The peculiarity of banking tariffs is the division of all purchases into categories. You can choose favorite categories in which increased cashback is awarded up to 10%. This is usually done in online banking or mobile application. There are bank cards already issued with increased charges for certain goods, for example, for motorists (gas stations, auto parts, car washes), travelers (hotel bookings, air and train tickets) or entertainment lovers (cafes, restaurants, nightclubs). For any other purchases is given on average from 0.5% to 1.5%. Some banks also have partner stores where cashback can reach 30%.
List of the most popular and profitable bank cards with cashback:
The cashback function in the bank card you used or using the service when shopping online will be a great addition to the joy of a new acquisition. Sit down and use a calculator to figure out how much money you are spending and how much of it can be returned. Will they become redundant? In simple words, do not be lazy and take advantage of the opportunity provided.