Close nofollow. Rel Nofollow and Noindex or how to block a link from indexing

How links are blocked from indexing. nofollow and noindex tags.

Hello, dear guests!

In this article I want to talk about the topic, how to block a link from indexing, so that it does not transfer the weight of the site to another site. I'll also talk about tags nofollow And noindex, which are directly related to blocking text and links from indexing in search engines. Find out why, on the one hand, it is desirable to use the nofollow tag, but on the other hand, it is not desirable.

First of all, let's talk about why it is generally necessary to block all outgoing links from a site from being indexed in search engines. Let me give you an example, which I hope will give you a general idea of ​​why you need to close outgoing links.

I'll take an ordinary pool of water as an example. Let’s say that in order to fill it with liquid (water), we need a source of this very water, and also how this water will get into our pool. The first thing that comes to mind, of course, is the pipes through which water will be filled into the pool from another source. So, in our case, these pipes will be incoming links from other sites to our site, which is accordingly very good and the site will increase link juice, which is good for increasing the site’s position in search engines, that is, the site will rise to the Top of the search results.

And here it is also important that this water is clean, so that you can swim and swim in it, and all incoming links must also be high-quality, bold, trusted, that is, those that have good authority with search engines and are located on high positions.

Therefore, it is very important to have not just a large number of incoming links, but their quality. Since, if low-quality resources link to your site or blog, then there is practically no benefit from them, but on the contrary, it can harm your site, especially a young one. Due to inexperience, you can pick up a lot of low-quality links, so it’s better to rely on proven methods and buy links, for example through SeoPult, which strictly filters any slag and selects the most trust donors.

So, let's go back to our pool and let's say we filled our pool with clean water to capacity. Now imagine this situation. Another pipe was brought to our pool, but this time they will drain water through it, and in this case, if the pipes with filling water stop pumping water and filling the pool with water, then it will begin to decrease and come out through the drain pipe and the more such pipes and the diameter , the faster all the water will flow to another source (in our case, this is another site to which there is an outgoing link from our site) and in this case, the link weight of the page and site will decrease, which will lead to an underestimation of the site’s position in search engines.

Therefore, to prevent this from happening, and to prevent the static link juice of your site from disappearing, as they say to the uncle, you need all outgoing links that lead to external sources close from indexing tag nofollow. Moreover, there is a difference between a bold link and a regular one.

An example with our pool. There is a pipe with a large diameter, and there is a small one, while, for example, one pipe with a large diameter will be equal to 5 pipes of smaller diameter combined. So in outgoing links - one bold link with good bulges will be equal to 5 outgoing links and then it turns out that the link weight will be equal to 0. Therefore, you need to have more incoming links with good bulges (bulges are indicators of TIC, PR) and preferably fewer indexed outgoing links to an external resource.

If you want to put an indexed link to another site, then it is desirable that this site be authoritative, for example, Wikipedia. But another interesting thing happens here, which has not been proven, but webmasters suspect it - this is the factor that if you close all outgoing links from your site to external sources, then in this case the weight will not be transferred to these sources , but will be transmitted to nowhere (in the air) and the same situation occurs, and the link juice will still leak from your site. This fact has not been confirmed, but many are already talking about it. Therefore, if possible, use less outgoing links that need to be blocked from indexing.

Let's take an example to see how the tag nofollow close the outgoing link from indexing.

Link to external source

But, what are the differences between the nofollow tag and the noindex tag you ask?

Let me tell you about tags nofollow And noindex I’ll give you more details and examples, and you’ll understand how they work and what the difference is between them.

noindex tag- this is a tag that serves to block duplicate and unwanted text from indexing from the eyes of search engines, and this text will be visible to people. Previously, this tag was used for Yandex, or more precisely to close outgoing links from the site. But then Yandex stopped taking it into account in terms of blocking links from indexing and assigned it a new function - to block text on the site from indexing.

Let's say you want to cover some part of the text that is a duplicate of the original. This can be any text, with any character size, that was taken from another site or from your own. Just like search engines don’t like copied text and punish those sites that have this text, even if this text is yours. Any passage or all text must be unique on each page of the site.

Where can I see duplicate text on the site?

First of all, the copied text can be seen in the text itself. The author simply took this text, copied it on another site and did not bother to block it from indexing in search engines. This text is also placed in sitebars.

What is a sitebar?

A sitebar is a specific place on each page of a site that contains articles with brief descriptions of these articles that have already been written on this site. That is, the title of the article is taken as a link and a piece is copied from an already written article. And the more such texts in the sitebar, the worse it affects the site’s promotion in search engines. Therefore, it is advisable to enclose such sections of duplicate text in the noindex tag.

Here is an example of how to hide duplicate or unwanted text from search engines using a tag noindex.

Text that needs to be blocked from indexing

If you want to block both the text and the link from indexing in search engines at the same time, here is how this is done using an example.

Text Link text and link itself

This is where I end this article. Here I told how to block text and links from indexing using nofollow and noindex tags.

Now I hope you already have an idea of ​​why your positions are not growing and you cannot get Titz and PR. Use fewer outbound links whenever possible. This method will allow your site to stay afloat.

Thank you for reading this article and I look forward to your comments.

Many optimizers know that TIC and PR indicators depend primarily on the quantity and quality of links to the site. But if your resource links to others, especially ones that are not relevant to the topic, then its weight drops. This article will tell you how to properly block unnecessary external links and text from indexing using tags.

Noindex

noindex tag used to disable indexing some specific part of the text. It should be remembered that this tag does not block links and images from search engines. If you still try to close an anchor with a link with this tag, then only the anchor (phrase) will not be indexed, and the link itself will definitely be included in the index.

Noindex prevents indexing of the part of the code located between the opening and closing tags. Here's an example:

Yandex does not index this text

Naturally, it should not be confused with the noindex meta tag, which is written at the beginning of the page; they have different tasks. If you take the meta tag , then it prohibits indexing the entire page and following links. This prohibition can also be specified in the robots.txt file and such pages will not be taken into account by search robots.

Valid noindex

Some HTML editors noindex is not accepted because it is not valid. For example, in WordPress the visual editor simply deletes it. But you can still give validity to the tag:

The text is closed by a valid noindex

If you write a tag in this form in an HTML editor, then it will be absolutely valid and you don’t have to be afraid that it will disappear. The noindex tag is perceived only by the Yandex search bot; the Google robot does not react to it at all.

Some optimizers make the mistake of advising to close all links with noindex and nofollow tags, but this will be discussed below. As for the operation of the noindex tag, it is trouble-free. Absolutely all information contained in these tags does not enter the index. But some webmasters claim that sometimes the text inside these tags is indexed by bots - yes, this really happens.

And this is all because Yandex initially indexes the entire html code of the page, even those located inside noindex, but then filtering occurs. Therefore, at first the entire page is actually indexed, but after a while the html code is triggered and the test enclosed in this tag “flies out” of indexing.

You don’t even have to respect the nesting of the noindex tag - it will still work (this is described in the Yandex help). Don't forget when using the opening put a closing text at the end of the excluded text, otherwise all the text coming after the tag will not be indexed.

Nofollow

Attribute has a task hide links from search engines located in the text. It is used by optimizers to avoid transferring weight from the referring resource to the referenced one. Yandex is well aware of this attribute.

You need to know that nofollow does not save weight on the page if the link is enclosed in this tag. The weight of the resource does not pass through it, but rather “burns out” or if there are other links on the page that are not closed by the attribute, the weight will be distributed between them. And if there is at least one external active link on a site page, then the weight of the page will go away.

The main difference between nofollow and noindex is that nofollow is an attribute for the tag , which prohibits the transfer of weight by link, and noindex is a tag that blocks the text you need from indexing. Here is an example of using the nofollow attribute:

Link text

Naturally, it makes no sense to set the nofollow attribute in links that lead to internal blog pages, although there are exceptions. In cases where weight from the page needs to be transferred to selected internal links, all others can be closed.

Link text

Noindex

Noidex tag was invented by Yandex. Yandex previously “didn’t understand” rel=”nofollow”, and all webmasters used noindex to block the link from indexing for Yandex. But after Yandex began to take into account nofollow (we are all grateful to him for this 🙂), the popularity of noindex fell sharply. Now it is very rarely used. I usually set noindex in places where advertisements are displayed through scripts, etc.

Using Noindex.

The Noindex tag needs to be used a little differently. It blocks indexing (let me remind you, it only closes (!) for Yandex) not a specific link, but a specific section. I'll give you the same example.

But with noindex from Yandex:

Here's an example of where I use noindex (using the output code as an example):

Please note that the noindex tag must be placed correctly. If he stands, for example, IN FRONT

Examination

To find out if all unnecessary links are closed in nofollow, you can use. I also recommend checking your blog using http://be1.ru/stat/. It shows the number of outgoing external links, and those links that are taken in nofollow are marked with a red exclamation mark. This way you can find links that are not closed using rel=”nofollow”. This service will also show errors when using noindex.

I think that's all for today. If you have any questions, ask in the comments. See you soon, friends!

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Greetings to everyone :) Today we’ll talk about ways in which you can block external links from indexing search engines Yandex and Google. This question is very relevant now, since there are many pitfalls in using rel nofollow and noindex. Some search engines take one thing into account, others another, so today I will try to explain all the aspects and nuances that arise when working with each search engine. I propose to break it into 2 sections, which will be related to working on the 1st link and working with the entire page:

1. How to block an external link or piece of text from indexing
2. Blocking the entire page or all links on the page from search robots

Working on blocking the 1st external link from indexing by Yandex and Google

As you yourself understand, you can prohibit robots from indexing not only 1 backlink, but any number. This is how I composed the title of the section to show the locality of the approach, which will be described below.

Working with the attribute

Using this attribute, you can prevent search robots from passing static weight on the link. In other words, the link will be indexed, but it will not transfer its weight. It looks like this:

Everything is as clear as possible, but there are some peculiarities:

Working with the noindex tag

This tag is intended to hide from robots service pieces of code, links or any other information that you do not want to show to search robots.

You can block a piece of text like this:

Any text at your discretion

Features of work with him:

• Google doesn't take this tag into account at all. This applies to both links and pieces of text.
• Yandex used to take it into account for links. But now this does not work on links; it only works on parts of the text. They may not yet be shown to the robot in this way.

Working with closing the entire page (meta robots noindex and nofollow)

If you do not want to show the robot a specific page or only links on it, you can use meta robots. Of course, there is another way to prevent page viewing by using .

So working with meta looks like this:

If you use the all attribute, further instructions will not be taken into account. Eg:

< meta name=»robots» content=»all» />

< meta name=»robots» content=»index, nofollow» />- in this case, both the links and the page will be indexed

There is an exception, all has a lower priority than noarchive.

< meta name=»robots» content=»all» />

< meta name=»robots» content=»noarchive» />— the saved copy of the site will not appear in the search results in this case

Both search engines work with this matter without problems. But personally, I like closing pages in robots.txt more. Apparently habit takes its toll :)

True, when you don’t want to show 1-2 pages, then this method is better, and if there is a large number, then robots will be more convenient.

I hope I outlined all the possible nuances and showed the features of working with these things. If I suddenly missed something, write in the comments, we will correct it :)

Many novice webmasters often have a question: “how to close a link from?” And indeed, I myself once long wanted to get an answer to this question.

In today's article I will write how I myself block links from indexing. But before that, you can also read articles about and.

If there is a lot on the site, then this is not good. And when these links lead to bad resources, then this is even very bad. Search engines are aware of the business that comes from links, and they severely punish you for this. Of course, if the links on your website lead to useful resources on the Internet and complement your article, then there is nothing wrong with that. But, anyway, everyone should know how to block a link from indexing. So let's get started.

To block it from indexing, I use the Rel Nofollow attribute; search engines understand it perfectly, and you can easily close any link with it. This is done like this:

You can also write it at the beginning, it doesn’t matter:

If you want to block a link from indexing, then simply copy the attribute and paste it through the HTML editor, as shown above. In this way, almost all external links on my blog are closed, it works, so you can safely use it and not be afraid: smile:.

There is another opinion that a link can be blocked from indexing with the noindex tag. In fact, I wouldn't recommend using this tag to close external links. A few days ago I noticed that Yandex webmaster began to display links that were closed with the noindex tag. If they are displayed there, then Yandex ignores this tag. It turns out that it is so.

You can close the part with the noindex tag; this is done very simply:

How to check that a link is blocked from indexing?
For this purpose I use the excellent RDS bar browser plugin. It is good because you just need to look at the link and you can understand whether it is closed from indexing or not. The plugin highlights the open link with a red dotted frame. Here is a screenshot where three links are open for indexing at once:

You can change the frame color in the extension settings. I already wrote about that.

Well, the second way, less convenient, is to look at the HTML code of the link. To do this, right-click on the link and select “View element code”:

This is true in Google Chrome, but in other browsers it may write “Inspect element” or “Inspect element”. You almost always need to select the last item. And this is what we see:

That's all for today. Be sure to close external links with the attribute. Good luck, friends!