Successful sales on Instagram. What to sell on Instagram

To attract as many customers as possible from Instagram, your photos and descriptions should stand out and, at the same time, easy to understand.

In this article, you will learn 5 tips on how to effectively sell products on Instagram.

No. 1. Think about how everything will look as a whole

How do you want to position your products on your profile? Proper product placement is the key to launching a powerful sales pipeline and interacting with customers in . Decide how you want your page to look overall and stick to that direction.

Do finished photos clearer and sharper. You can process them using Instagram's internal filters or a dedicated app like VSCO Cam. Just remember that you need to show the product as it really is. Therefore, be moderate, sometimes the absence of any filters works better in selling through social networks.

To show 1 product from different angles, try Instagram app Layout. You can easily combine several images into one. It will be especially useful for those who work in the fashion industry (clothing, accessories, etc.).

Take a look at the Rocksbox page. Their products are laid out in an efficient and consistent manner. There are pictures close-up, which alternate with photographs of models wearing jewelry from this brand. This way people can not only get acquainted with the products, but also understand how to apply them to their wardrobe.

No. 2. Let users complete product descriptions

Simply clearly describing what exactly you are selling is not enough. You need to attract the attention and interest of potential customers. How?

Take photos of several products at once. For example, fragrances, if you sell perfumes. And ask which one your customers like best and why. You can also propose to name which notes in fragrances users generally prefer.

No. 3. Ensure product visibility in hashtag searches

This is one of the most effective ways to show that your product is on Instagram. Use the search function to see which are the top ones right now. Take 3-5 of them for your posts.

Also be sure to create and use your own branded hashtag. Follow and share who is using it best photos graphics or videos with your subscribers. To make the process easier, use the Regram application.

No. 4. Make shopping easier

Now it's time to turn your subscribers into customers. Use the Have2Have.It service for this. Add a special link to your profile description. When a person clicks on it, they will be taken to a page that looks exactly like your Instagram profile. Here he can buy your goods.

You can import sales data and analyze the results to understand which products convert better. This way you will clearly see whether your investment in Instagram is justified.

No. 5. Collaborate with influential people

You can increase brand awareness and increase sales by collaborating with popular Instagram personalities.

To simplify this process, a service was created. You can clearly see who your audience is, which posts have collected the most “hearts,” and how much the level of engagement has changed (whether likes and comments have increased or decreased). All this information will help you strengthen your position in the market. Focus on those posts and products that are received.

Involvement marketing is increasingly beginning to influence the effectiveness of sales on social networks. 29-45% awareness is no longer a surprise, since some companies reach figures of almost 60%.

Build a Community on Instagram

Just like any other social platform, it is important to create a real community. You need to attract followers who are eager to learn more about your company and products. Here are a few ways to do this:

For Business Academy participants: how to attract clients from Instagram: .
Not a GM Business Academy participant yet? Find out more details at.

Final Thoughts

Every day people are discovering more and more new products from their favorite brands on Instagram. It's time to create yours own style sales on social networks and stand out from the crowd. Do you agree? Then let's get to work.

Did you notice? I started writing about Instagram more often. Now it is one of the most powerful social networks from a marketing point of view. If you want to learn all the intricacies of attracting clients from it, click “like”!

How to sell on Instagram in 2018? Let's look at where to start and how to sell your products on Instagram step by step. On the one hand, there is really nothing complicated about this. On the other hand, many users prefer to learn from sellers paid courses and trainings, although absolutely nothing is said about them newer than that, which has long been freely available. We invite you to save your time, money and set up sales through Instagram entirely on your own.

Selling on Instagram - where to start?

These include the following:

• download the Instagram program to your smartphone/tablet (distributed free of charge);
• register your commercial account;
• fill out your profile.

Attention: to work accounts personal information and photos should not be posted.

Profile promotion

At this stage, you should create a client base by typing maximum amount subscribers.

There are two ways (they can be combined):

• – they will be able to quickly achieve the desired result.

You should recruit those users who show interest in your products as subscribers.

Attention: to receive money from clients, you need to register online wallet(for example, Yandex.Money, WebMoney, PayPal).

Inselly service is designed to attract potential buyers on Instagram. If you add the #inselly tag to an image, the service will automatically list the item for sale.

What sales through Instagram bring the most profit? These include inexpensive goods self made, or hand-made (interior items, jewelry, jewelry). To help users quickly find your photos among similar ones, add hashtags.

Attention: to increase the number of sales, associate several hashtags with selling posts and products.

What does the sales scheme look like?

It looks like this:

We encourage users to take action and provide contact information

You have beautifully described your products and services - then tell the potential client what he can do with it.

There are several ways to conduct sales on Instagram.

1. Large famous brands usually they post selling content and non-advertising posts from time to time.
2. Online stores maintain a storefront account that is completely advertising.
3. Some users sometimes prefer to offer services or products of partners in their personal accounts.

Let's look at how to create a sales post for each of the methods discussed, highlighting areas such as images and text.

Images

For Instagram this is the main factor. Good text can help sell a product in an online store, but sales on this social network are based only on photos.

Unattractive images are immediately scrolled through - no one wants to read the text for them.

How to sell a product? There are 3 characteristic features of images for selling posts.

1. The quality of photographs must be high, with bright colors and high resolution.
2. It is best to show the product in action - put a coat on the model, use a garden tool at work. Standard photos Products on a white background are not suitable.
3. Images should evoke emotions in potential buyers. To do this, study the desires and problems of the target audience. Each person studies the subject in a photograph through the prism of personal feelings. When a model in a photo pretends to have a toothache, most people will notice it.

Try to avoid filters. People want real, raw photos of products in sales posts. You can additionally post posts with filters, but non-advertising ones.

Photos of customers with the product work well. A potential buyer trusts the same user more than the seller.

Selling post on Instagram: text

After the user’s attention is attracted by a high-quality photo, the text comes into play.

Usually people look at the first 3 lines of text displayed on Instagram (90 characters with spaces). It is necessary to interest the reader in these lines so much that he clicks on “more.”

You can mention the promotions and discounts offered.

Let's figure out how to write a selling text.

Selling post on Instagram - example

“Answers to 3 main questions”

Answer 3 questions:

• why your offer is the best;
• why the reader can safely trust you;
• why you need to make a purchase right now.

For example: clothes made from eco-friendly cotton from a popular brand with a 50% discount.

"The Proposal, the Reasoning, and the Bait"

Example: “A unique tea that has helped more than 2 thousand women lose weight. It contains natural..."

“The problem is negative and positive options for the development of events”

Describe the problem that complicates the user’s life, and then offer him 2 options for the development of further events.

For example: “Does your pet get sick often? Spend all your money on treatment or buy quality food.”

After the sales description of the offer, tell the user how to use it:

• opening hours of the organization;
• delivery terms;
• call to action (make a call, visit the establishment, place an order);
• contact details (electronic Mailbox, phone number, address, link to the order page).

Only the most interested users and in rare cases will collect information on how to place an order on other posts.

Hashtags

How to write ? Write them in the first comment, and not in the signature text. As a result, the last thing a person reads will be the call to action and contact information.

Use specific hashtags that your target audience uses.

So, if you sell vegetable sets, then hashtags that are close to users can be #vegandelicacies and others. Also, do not forget to demonstrate to the potential client the result - a dish prepared using the proposed kit.

It is recommended to select hashtags manually, but you can also use special services. These include instatag.ru. It is not able to select hashtags for highly specialized topics, but you can easily select them by area.

Write lists of hashtags for each post, adding highly specialized options. This will increase the likelihood that users using these hashtags will find you.

What can you sell on Instagram?

Everything that is interesting to young and active women. At one time, selfie sticks became a real “bomb” for sales on this social network. Very soon, from a funny “meme”, this device became an essential item for all active Instagram participants, who now can no longer imagine leaving home without their fashionable gadget. In addition, clothing, various products for small children, cosmetics, and so on are selling well. Below we will consider in more detail the most popular niches in the commercial environment of the social network.

But in order to establish a working sales scheme, you will definitely need careful monitoring and analytics of the traffic that you manage to receive. Therefore, let’s briefly look at what actions should be taken to track traffic on Instagram.

There are a number of ways to do this:

• use affiliate links;
• accept applications for a specific mailbox/mobile phone number;
• add UTM tags to links.

The latter allow you to track which link the user followed and where it came from. This best option for arbitrators.

What goods and services are in particular demand?

Let's look at the best-selling products on Instagram.

Cloth

Clothing is the main niche on Instagram, but it continues to outsell all other products. There are many people on the social network who need to update their wardrobe.

Photos must be attractive. Items in the images should be on cute models, not on ordinary hangers. When you have your own production, show your target audience the process of making clothes, handmade.

Confectionery

How to sell products? When you sell handmade candies or cookies, or make custom cakes, your goal is to get beautiful food shots. If it looks in the photos in such a way that you immediately want to try it, then your sales will soon go up sharply.

Carrying out festive events

What can be sold on Instagram also includes organizing holidays. The main thing is to evoke the appropriate emotions: happy faces of children celebrating a birthday, or newlyweds from their wedding day. Sign the photo with an interesting slogan and give your customers a compliment. As a result, potential clients will trust you more.

Strive to achieve a festive and positive atmosphere. Offer discounts and promotions regularly. Post photos of your regular customers and their reviews.

Conclusion

• select a photo that shows the product and service in action;
• compose an emotional text that arouses interest and attention among potential clients;
• select hashtags that are interesting to users;
• Monitor your sales and the effectiveness of selling posts.

Dislike 2+

Hello my readers!

Today I will briefly tell you how to sell on Instagram using your account. Until recently, Instagram was the most popular platform for posting beautiful photos. Now it is actively used to promote your business, services and products.

How to sell on Instagram

I want to warn you right away: you should not use your personal account, it is advisable to create a separate one.

How to start selling products on Instagram?

Many users who decide to take advantage of the opportunities of this social network have a question: how to sell goods through Instagram, what needs to be done.

The answer is actually simple - any category of goods, the placement of which does not violate the rules, can be sold. Starting from children's clothing, lamps, furniture, ending with cakes, various services.

Once you have created your account, uploaded about 20 photos with descriptions, you can start. To do this, you can use one of the automated services or start doing everything manually.

REGISTER IN THE BOSSLIKE SERVICE

Here it is important not to forget that the most important thing is high quality photo and video. This is what will attract the attention of your readers.

It is important to make the channel attractive and informative: instead of one photo, you can publish collages with an interesting inscription, create short video reviews with comments.

Try to study the accounts of your competitors in the chosen niche. Look at how they attract attention, how they are designed, what they post and when, how they work with their subscribers.

Selling post on Instagram

The second point you should pay attention to is the sales post on Instagram, which is different from the usual description.

IN short description When presenting your product to your advantage, there must be triggers that attract attention, benefits and advantages that your buyer will receive.

In addition, the text should be natural and easy to read. To achieve the desired effect, you can study articles about selling texts and read blogs.

It is best to trust the professionals and involve a copywriter in writing such texts. For a quality description, you need to study your target audience, their problems and desires.

Briefly describe how your product or service can solve all the problems. Writing posts in different styles will help attract attention. For example, storytelling - interesting story about a product or service, told for ordinary people.

It is important to remember that selling posts should alternate with regular ones. Be sure to respond to comments, analyze each post and track the activity of your subscribers.

Adjust, change the presentation of material, hold various competitions and quizzes. This will help keep your readers' attention.

TRY 3 DAYS FREE

I hope that the information about how and what you can sell on Instagram was useful to you. Write in the comments if you have an account and how you use it.

Sincerely, Alexander Gavrin.

Probably many of you have a pleasant time in social Instagram networks. But on Instagram you can not only have fun, but also make good money.

Now I am selling fruit tree seedlings on Instagram. Using the example of two of my accounts, I will show you how everything works and what you need to do to make good money.

Creating a commercial account on Instagram

The first thing you will need to promote your product is to create an account specifically for sales, so that your subscribers know that you are selling the product, and not just posting photos of it for your own pleasure.

Therefore, after registration, you should transfer your account to a commercial basis. It’s not difficult to do this, just go to the profile editing section on your smartphone and select “ Try tools for companies", and then link your Instagram page to Facebook.

If you don’t have a Facebook account, then you can simply create a new one; in principle, this will not affect your work on Instagram.

After switching your account type to commercial, you will be able to fill out your profile in more detail and show clients what you offer them.

In addition, you will be able to view statistics of your publications to analyze the effectiveness of posts and the characteristics of your audience.

The most effective methods for recruiting active subscribers

The number of sales and their stability depend on the number and quality of subscribers you collect on Instagram. Therefore, this issue must be taken seriously.

If you type in the search engine “Promotion on Instagram” then commercial offers a lot will pop up, and when you go to each site, you will see examples of work, how customer sales have increased, and how the number of subscribers has grown.

But most of these promotion companies consist of just one person who simply created a website for himself and ordered advertising in direct messages.

For example, if you look at these reviews, you can immediately see that they have the same style and were written by the same person.

Since I myself have written landing pages more than once, and, accordingly, reviews for them, I can recognize my colleague’s work from afar. And naturally, I have no reason to trust such a service for promotion on Instagram.

If you want to try one of these services, then be prepared for the costs, and of course, for the fact that not all of them are as high-quality as they say about themselves.

Naturally, you may be offered to try promotion and promotion for free for some time, but such services have one significant drawback. (service example: instaplus.me)

You've probably heard about programs that can churn out hundreds of bots, and it's enough to have such a program and you can get subscribers. Example of a subscriber boosting program: IBot

But in reality, for an account in which you want to make sales, bots do not provide any real benefit, they can simply affect the number of likes and leave typical comments.

Therefore, most effective way attracting live subscribers is advertising in well-promoted accounts of your topic; of course, the costs of such advertising will be slightly more than services that, for thousands of subscribers, will ask you for only a few hundred.

But the result itself will be many times higher quality, since all your subscribers will be real people who can order a product from you and who are interested in it.

Namely, this is the key to constant sales growth, and the possibility of a natural increase in subscribers, since people sometimes tell each other where they made purchases.

Eat special applications who will be in automatic mode subscribe to accounts with the parameters you choose, but here you also need to work carefully, since Instagram really doesn’t like third party applications and your account may simply be banned.

In addition, you can leave interesting comments on the pages of other users, the most important thing is that they are on topic. Then a certain number of a person’s followers can go to your profile and follow you.

The most important and The best way attracting subscribers to your Instagram page is quality content. It is he who allows you to achieve good results, increase sales and attract constantly new, lively and interested in purchasing subscribers.

Content requirements

Instagram is quite different from social networks such as VKontakte or Facebook, and accordingly, the requirements for your posts will be slightly different.

The first thing you need to understand is that on Instagram, content consists of three main parts:
Photo;
Signature (post text);
Hashtags.

All three parts are interconnected and must be a single whole. But at the same time, each of them is responsible for its role in promotion and sales.

Photo - Naturally, this is the main part of the Instagram post.

This is the first thing a person will see when your post appears in their feed. And if the photo interests him, he will read the description and may want to make a purchase.

Also, if the person conducting the search sees an interesting photo, he may also want to look at it.

It is worth noting that photo content processed in graphic designers and beautifully sleek, Instagram users don’t really like it.

As my practice shows, the best photos are taken simply with a camera or phone, with good resolution, but so that it is clear that this is a photo taken by just a person, and not by a professional photographer.

Of course, if you are selling something, then you may not have the opportunity to take such photos, but in this case it is recommended to simply alternate posts with interesting photos and posts with selling photos.

The most important thing is to constantly give your subscribers something new so that they do not have the desire to unsubscribe from your page.

The second and no less important part post is the signature or it would be more correct to say the text of the post itself.

As you can see, I start my signature with a greeting and briefly say what the post is about.

The fact is that under the photo on Instagram it shows only 10-12 words; to read the rest of the description the user needs to open it.

It is these first two sentences that should interest the user as much as possible so that he opens Full description and read your text. Therefore, they should be given special attention.

To do this, you simply need to describe all the positive aspects of the product, and focus the reader’s attention on some of them, in which it compares favorably with its competitors.

At the end of the post, I always ask users to write in private messages or comments, and also leave their contact information. After all, despite the fact that the contacts are listed in the profile, not all users will log into it to view them.

The simplest and most effective way is for the contacts to always be in front of the potential buyer, and he can contact you without any problems.

In your post, you should never forget about such an important thing as customer care. You can remind about free consultation, about customer problems that you can solve with your product, or something of your own.

The most important thing is that the client feels that he is at least a little cared for.

Don’t forget about emoticons in your posts; they attract attention perfectly and allow you to divide the text into blocks, which can be done using normal formatting It’s quite difficult to do on Instagram.

Hashtags

I decided to highlight hashtags on Instagram in separate section, since they are quite a controversial topic. Most people simply do not prescribe them and you can find commercial accounts Instagram, where hashtags are also not included in posts.

But this is a mistake, hashtags are a great tool thanks to which you can tell a lot more people about your page.

The fact is that photos are distributed by hashtags in Instagram search, and accordingly, according to popular hashtags, your photo will be in the top for about an hour, and these are free interested visitors, a certain percentage that will become your subscribers.

Of course, about half of the subscribers who come using hashtags may turn out to be bots, but half are real users, to attract whom you will not need to spend time and money.

Instagram allows you to add 30 hashtags for each post, try to make sure they are compatible with your topic.

Thematic hashtags allow you to attract a larger number of targeted visitors.

Personally I use free program Letstag – Instagram hashtags for selecting hashtags. You just need to enter one word, and she will select the most popular hashtags on this topic.

Try to choose popular hashtags as they will attract more visitors. Personally, during my experiments, the record was on an account with one post in an hour and a half, while the photo was in the top, I got more than 70 likes and 40 new subscribers. And this is thanks to well-written popular hashtags and a simple home photo.

By the way, when activity begins to subside, you can replace the hashtags with others, and your photo will again reach the top for a while. This way you can increase the number of visitors for one post.

How do sales work on Instagram?

Sales on Instagram are practically the same as on other social networks, although there are some differences. After all, Instagram only works fully on smartphones; therefore, almost all communication with clients takes place through a smartphone.

Therefore, customers will mainly contact you in the comments, from where you should gently transfer them to a private message for private communication and placing an order.

Some people can immediately write in a personal message and ask for information about the product and order.

In addition, people may often contact you via Viber or WhatsApp, since these are the two most popular messengers on modern smartphones. They are easy to use and you will always be in touch with your clients.

For the most effective sales, you will need a product catalog if you sell more than one product, or a price list for your services.

Everything here is at your discretion, you can make a document at virtual disk, create a small website.

For example, my colleagues and I decided to mark up a catalog of seedlings that we have in stock in our VKontakte group.

There you can add products, descriptions, prices and photos for free. Thanks to the ability to create collections, you can divide products into groups to make it easier for the client to navigate.

After the person has looked at the product, everything goes according to the established pattern, you agree with the buyer on payment and delivery method and the deal is concluded.

What I would like to advise everyone who is planning to start selling on Instagram. Try to work as honestly and transparently as possible, because if you have regular customers who trust you, then this is a very good source of profit.

Take care of your reputation, because it is the main factor in the trust of new buyers in you.

What can you sell on Instagram?

You can sell almost anything on Instagram. These can be goods from or your services, the most important thing is to present them correctly to the buyer and show that it is most profitable to buy from you.

But in order to establish a sales flow and gather a circle of regular customers, you will need to make a lot of effort or invest money in advertising. Then you are guaranteed a good profit.

The most important thing is not to be lazy, and work to attract new users, constantly expand the range of products and delight customers with new products.

With this approach, even one Instagram account will bring you good profits, but you can create several of them, and accordingly attract more more people and be able to experiment with target audience, developing the most selling product presentation.

If you somehow sell clothes online and want to increase the number of potential customers, but you don’t yet have an Instagram page, then register one as soon as possible. Today it is this social network is the most visited. In addition, Instagram has recently become one of the most promising business platforms.

Why do people sell things through Instagram?

First, let's take a look at the statistics:

In addition, it is worth considering the fact that Instagram is, first of all, mobile app, which allows you to view the news feed of your subscriptions from any modern gadget. That is, users of such a social network can literally keep up with the latest updates on the go. And visualization of the content itself allows you to sell the product “without further ado.”

What is special about Instagram as a platform for selling clothes?

Recently, Instagram has been offering its users to maintain not only their personal account, but also to register a business profile in order to earn money absolutely free:
Download and install the Instagram app from App Store, Google Play or Microsoft Store for your smartphone, tablet, PC, or simply open the official website through your computer's browser.
Pass simple procedure registration - enter your e-mail or mobile phone, username (must be unique, can be edited later), come up with strong password and confirm your registration by clicking on the link provided Email or by entering the code from SMS.
To create a business account, you need to go to the settings section and switch to the company profile, for which the application will require you to link your Facebook page and log in there.
Returning to Instagram, you will need to indicate at least one way to contact you - the company's physical address, phone or e-mail.
You can now select your business profile category - it can be personal blog, a clothing brand, a service of any kind, or a local company.
The meaning of the transition to Instagram business account is that by connecting this function, you will be able to monitor the statistics of views of your posts and the profile itself. Also in the statistics section you can offer promotions for your products and services, which will attract more potential customers. And the archive section will allow you to schedule posts for regular publication, which is quite convenient for attracting new subscribers.

Who are clothing sellers on Instagram?

Let's take a closer look at whether you personally need an Instagram account, using an example real stories founders of successful profiles:

The owner of the Ukrainian atelier “Kachorovska” (more than 85 thousand subscribers), who sews original shoes, bags and accessories, says that initially their company’s page was intended only to familiarize subscribers with the brand’s new products. To date, the brand still does not pay for advertising on social networks, but sales on Instagram continue to grow every year.

The page for online stores of Ukrainian brands “Vsi Svoi” was launched 2 years ago, and today it already has more than 65 thousand subscribers who come to this profile on their own. Here are the country's brightest sellers, with whom potential buyers can contact directly to purchase their favorite item.

And there are a lot of such examples, one of which you can become. A huge advantage of this social network is that each user finds the necessary content or his fans. Thus, it doesn’t matter whether you sell things ordered from foreign sites, sew original clothes, shoes and bags, or create “handmade” accessories - this platform will allow you to create a convenient and detailed catalog of goods, regardless of whether you sell they are also available on third-party platforms (OLX), marketplaces (Shafa), on the official website or in a physical store.

What is the secret to successful sales on Instagram?

Today one of the “top” topics is promoting an Instagram account and its methods. On the Internet you can find a lot of information from SMM professionals(Social Media Marketing) or from ordinary users networks that have achieved success. It is important to remember that those methods that helped someone cannot 100% guarantee success personally, and promoting a specific type of product or service on social networks will have its own characteristics.
That is why there are several effective tips for selling things on Instagram:
Your account home page. Whether it's your own brand or a retail store fashionable clothes popular manufacturers, it is important that when switching to your profile, the user sees the maximum information he really needs (the account must always be open). To do this, you must create a unique and memorable login (can be changed in the settings). The title photo should be bright and characteristic of your specialization, that is, speak for itself before the user goes to your page. brief information must contain clearly structured text with the category of your product or service, possible options communication with the seller, methods of payment and delivery of goods. In addition, you can indicate the physical address of the store where the item can be tried on and a link to your own website or page with reviews of the work, for example, from Shafa.
Photo. Instagram is a so-called global photo album, so the seller needs to put maximum effort into the quality of product photographs. It is important that your photos “sell” things for themselves, that is, they are bright, interesting, and presented in an original way. Of course, the best photos of clothes that attract attention will be photos of the model. In this case, you can invite a friend or ask your boyfriend and arrange a photo shoot of things. If for some reason this option is not for you, optimal solution there will be a high-quality photo of the item on a mannequin or an original “flat lay” (the secrets of which we have already written about in our blog). It is also important to minimize or completely eliminate the use of filters for photos so that the clothes look realistic and the buyer does not feel deceived.

Description. Remember that to describe your product card, Instagram offers limited quantity characters, so try to express as much as possible useful information brief abstracts. Under the photo of the presented item, you must indicate only what may interest your client, namely, availability, size, colors available for order, measurements of the item and its composition. In addition, you can add a couple of topic sentences to the photo from yourself (perhaps with humor) so that subscribers are interested in following your updates. You can also add information about product delivery or ask customers a question about what products they would like to purchase from your page.
Price. Forget about the phrase “answered in Direct”! For some reason, most novice Instagram sellers do not indicate the price of their product under the photo, which is absolutely wrong. Remember that by indicating the cost of the item, you will save time for yourself and the client. This way, you won’t have to constantly respond to every subscriber in Direct or in comments, and this will allow customers to quickly navigate your business account and make a purchasing decision. The cost of a product can be determined based on the prices of your competitors.
Hashtags. An important part precisely this social network, since these are precisely the keywords with the “#” sign allow users to quickly find the images they need. These phrases should be written in addition to the main product description. Words after this symbol can be indicated in English, Russian and Ukrainian, without spaces (even in phrases). It is important to indicate only the most relevant (popular) keywords - this could be the brand name of your item, its short description, its quality and color, the city and country where the item can be purchased. Also, for business accounts, Instagram offers to create your own unique hashtag, when clicking on it, users will be able to find only your items and thus move directly to their catalog.

How to attract customers on Instagram

The fastest, most effective and in a simple way promoting your profile on Instagram is to attract professional SMM specialists. However, not everyone has access to this type of service. If this social network is a “dark forest” for you, then it would be a good idea to take specialized courses or, at a minimum, read articles from bloggers on this topic.

If you navigate this resource at least at the level of an average user, then these tips will be useful to you:

• Publications during rush hours. Make your publications not in a chaotic order, but according to a planned schedule. If you add 10 positions in a few minutes, they will most likely unfollow you. A similar situation will occur if you long time you won't publish anything. That is why add news and photos of clothes exactly at the time when Instagram visitors are most active - in lunch time and in the evening. If you don’t have the opportunity to post daily, then post photos of things at least every couple of days. If there are no updates in your store, you can add an attractive photo with a survey of your subscribers or a promotion for them.
• Increase the number of potential clients. Subscribe to the buyers of your competitors, comment and like their photos, and, no matter how absurd it may sound, add sellers like you to your subscription. The fact is that Instagram has a separate section for publications that may interest you. These images do not come to you by chance, but as a result of what your subscribers have noted. Therefore, by increasing their number and your activity, you will be able to get “into the field of view” of your potential clients who haven't subscribed to you yet.
• Ask for advertising. The most popular and effective way of advertising on Instagram today is a photo of a famous blogger wearing clothes from your brand. But even if you don’t have the opportunity to pay for advertising services from popular online bloggers, you can ask your clients or friends to post a photo of them wearing clothes they bought from you, tag you in the photo, and also write a short review about working with you. Such live advertising will attract potential buyers to your page.
• Real reviews. There have been and will be scammers always and everywhere, but how can an ordinary buyer protect himself from them, and how can you prove your honesty? On home page Instagram account you can provide a link to your reviews from the Shafa marketplace. This way your customers can be convinced of your integrity, and you are more likely to sell the item. You can also post a screenshot of your clients’ reviews from personal correspondence as a separate post on your profile. Most importantly, do not forget to remove the client’s personal data from the screenshot.
• Introduce your customers to the product. If you sew clothes or sell handmade accessories, make posts with photos or shoot short videos in the process of creating things. This way, your account will be more “alive” and gain individuality, which is why you will want to follow it.
• Communicate with buyers. Never leave user comments unanswered and provide necessary information as soon as possible. Unanswered questions under the photo will tell other users that you are inattentive to your customers. Also watch out for posts with spam and obscene language - delete them immediately, and add accounts of this kind to the blacklist. Always try to politely answer questions about your product and ask in response, to create a lively dialogue under posts.

Don't forget that Instagram is all about showing people your personality, so the more creativity you have on your profile, the better. By the way, according to the latest data, users are finding more and more new products and services on Instagram, which they continue to use constantly. Therefore, if you decide to stand out from the crowd and bring your sales to new level, then it’s time to create your own unique business account on this social network.