Statistics of the most frequent requests. Features of Yandex Direct
Have you ever asked yourself the question: what are people looking for on the Internet? What are they interested in? I think if you are a webmaster, or you are simply interested in the topic of the Internet, then you have asked yourself this question. Let's find out which search queries are the most popular in 2017 in Yandex and Google.
The most popular queries in Yandex 2017
The most popular phrase in Yandex is download for free, and other phrases are also very popular: either with the word “free” or with the word “download”! Well, what can you do, people love free things: download for free, watch for free, play games for free. But besides them, there are other common requests: March 8, New Year, February 23. Yes, holidays are another very popular topic. True, these are so-called situational requests, the traffic for which increases immediately before the event itself. Usually this happens 2-3 days before the holiday and after its completion, requests drop to almost zero. I also want to mention seasonal requests. These are the queries that arise in certain period time of year. There are a lot of such requests, for example, “answers on the Unified State Exam,” “where to relax in the summer,” etc.
Here is a list of the most popular queries in Yandex in 2017.
The most popular queries on Google in 2017.
In Google, the list of the most popular queries is similar to the Yandex list. But there are also some differences. For example, here is the most popular word- download. Download for free (also a leader), download MP3, download a movie, download a game. By and large, the lists of the most popular queries for both search engines are almost the same. This is if we take, of course, the Russia region in Google.
Well, now, look at the list of the most popular queries on Google in 2017.
What topic for an article should a webmaster choose to get maximum traffic to the site? First you need to check how many times a particular question has been asked. Some requests are very popular (download for free), others are extremely rare. It is clear that according to popular phrases, there is maximum traffic. But the competition for them is very strong. As a result, get into the TOP10 for such queries search results, very hard. For rare requests, and even more so for zero ones, getting to the top is usually not a problem. The problem is different, according to them, the traffic is either very small or there is none at all.
To determine the popularity of queries, there are two popular tools - Yandex Wordstat and Google keyword planner.
How to view keyword statistics in WordstatYandex
Yandex Wordstat is the most popular tool in RuNet for obtaining search query statistics. It is free, it allows you to collect data on all search phrases entered by users of the Yandex PS. It's no secret that Yandex is the most popular search engine in Russia.
What I like about the WordstatYandex service is its simplicity. To use it, just create an email account in Yandex and go to wordstat.yandex.ru. Next, enter a query and get its statistics. And it's all!
This way you can get the dynamics of statistics for any search query. Moreover, you can get data by region and month.
Yandex Wordstat shows statistics not only for the selected phrase, but also for other search queries related to the search phrase.
Unfortunately, this tool has some disadvantages.
The display of statistics is not entirely clear. For example, if you need statistics on the phrase “summer dresses,” then Yandex will show that this search query was requested 73,000 times. But that's not true. In fact, 73,000 times is the total number of searches that included the words “Summer Dresses.” That is, they also searched for “summer dresses photos”, “buy summer dresses” and so on. If you look at the statistics directly for the phrase “summer dresses”, it turns out that there were significantly fewer such search queries.
To determine exact statistics for a phrase, you need to use the “quote” operator. And then the answer will be completely different.
But find out the exact data for each search phrase possible through the operator Exclamation point, see screenshot.
Thanks to Yandex Wordstat, you can quickly find out statistics on the selected phrase and only then decide whether to use this phrase for promotion.
How to view statistics in Google Planner.
In addition to the Yandex Wordstat service, there is another service. This is a Google service and it is called Google Planner (Keyword Planner). In RuNet, the description of this service is much less common than the description of Yandex Wordstat. And in vain. Since the capabilities of the Google planner significantly exceed the capabilities of Yandex Wordstat.
As with Yandex, here you also need to have your own account. Simply put, you need to have an email account in Google. Next, go to adwords.google.com, after which you need to go to the Tools menu,
and select the item – Keyword Planner.
Now you need to select the item – Search for new keywords by phrase, site or category
Enter the desired search term. You can also put it here additional settings: landing page, category and so on. However, it is not necessary to specify these settings; you can simply enter the desired phrase and click on the button - Show options.
A window will open with a lot of numbers. It displays how many options there are with the selected keys (as in Yandex), and separately, how many options there are for the selected query. There is also a button here - Download.
The report shows how many impressions a particular search query had. The statistics displayed are approximate. The values, from and to, differ tenfold: a hundred to a thousand requests, a thousand to ten thousand, and so on. For example: the search query, “Summer dresses,” has a total number of one hundred to one thousand (region – Russia). And this error applies to all search queries.
For a general assessment, such statistics will be sufficient. After all, in any case, this is only a rough assessment of whether it is necessary to work with this request. But there is one trick in AdWords. Thanks to this feature, you can get accurate statistics on all queries. True, for this you need to transfer money to advertising company. Each country has its own minimum requirement for creating an advertising company.
Since I have such an account, here is a screenshot with the exact readings.
As you can see, the exact numbers are already displayed here. More precisely, exact average figures for the year. Although, when creating a report, you can check the box, and then it will indicate the values for each month for the past year.
Finding out the statistics of search queries in Yandex is not a problem. It's even easier to do this in Yandex. But Google shows everything at once related queries to file Excel programs, thanks to which you can immediately select the necessary keys. You can sort the keys alphabetically, by frequency, by level of competition, by approximate cost.
What is the cost of advertising for a search phrase? First of all, AdWords is designed for advertisers. And of course, it is simply vital for potential advertisers to know how much advertising costs for a particular request. But for webmasters who do not intend to provide paid advertising, it will not be superfluous to know the meaning of this parameter.
In Yandex you can also find out how much advertising costs for a specific request. But for this, you need to open another service. And this is not at all so convenient.
One more thing. The fact is that Google can show phrases that may not contain the keywords you requested. However, these search queries may also be related to the search phrase.
For example, for the phrase “summer dresses,” Google will also suggest the word “sundress.” Essentially, this is a tip for webmasters. Which will allow you to use even more search queries for search engine promotion.
How to combine Yandex and Google tools.
Although Yandex is ahead of Google in terms of the number of search queries, Google also has a very large share. And therefore, for me these search engines are equal. When I receive statistics in Yandex, I understand that the statistics in Google will be similar. And vice versa. Therefore, both tools are relevant to me. And here the scheme of my work is simple.
For example, for Yandex requests
“buy an apartment in Moscow” and
“Buy an apartment from Moscow” will be the same
To avoid this, you must use the + operator before the preposition
“buy an apartment + in Moscow” and
“Buy an apartment + from Moscow”
This is especially important when creating semantics for Direct!
Answer
Well, I think that any user who is going to work with Wordstat should memorize these operators and understand what each of them represents.
Moreover, there are not so many of them.Yandex began in the late 1980s. And today it is one of the most popular among search services. The main feature of this search system is that it searches for keywords without taking into account the number of parts of speech and prepositions used in them. Displays sites upon request, based only on keywords. This feature is very convenient for users, but analyzing queries in Yandex becomes more problematic.
In addition to the popular today Google and the named search engine, Rambler is also used. It is more accurate in terms of searching queries, but less popular.
What is "Yandex Wordstat"?
This special service was created by Yandex for webmasters and optimizers. This system helps create semantic core site and choose the right keywords for each new article that you publish on your site. And this significantly increases the number of visits.
In addition, Wordstat helps to assess the competitiveness of your Internet resource.
By registering in the mentioned system, you can use keyword selection to find the most popular queries.
The system provides information about requests throughout the month. By entering the word and phrase you need in the topic field, you can filter the results by region.
When selecting queries, you can use special operators that make the search easier.
Most popular
In 2012, a list was created of the five topics that people most often search for on the Internet. Ryan Dube, an SEO with 10 years of experience, helped put this list together.
These results cover the entire global population. Let's look at them:
- So, the requests of children and adolescents came first. Here are questions about why parents forbid something, and how to kiss a girl for the first time. There are many topics that children and adolescents are embarrassed to discuss with adults. However, this is a completely healthy interest, and there is no need to be afraid of it, experts say. Although kids should think about how to clear queries in Yandex before parents find out what questions are swarming in the heads of their children.
- The next topic calls into question the mental health of most people. These are scenes of rape and torture. As they say, no comments.
- In third place was the question “How?” with many variations. How to build, plant, cook?
- In fourth place are purely female questions: how to seduce a man, lose weight, remain attractive and desirable?
- And of course, many people read articles on the topic of certain diseases. Many of us prefer quality text doctor consultations. We usually look for symptoms that seem to us to be a manifestation of a non-serious disease on the Internet.
These query statistics in Yandex help you decide on the choice of content if you are looking for a topic to create and develop own project. It’s worth focusing on when choosing a topic for a new blog.
The most frequent request in Yandex
Probably, many Internet users once wondered: what queries are entered into search engines? People work with websites on a wide variety of topics, develop online stores and companies, and this, as a rule, is the basis of their search activity. It helps to track what questions most often concern users. special system"Yandex". So, what is the most frequent request in Yandex?
A large number of users solve operational issues. The rest are concerned mainly with pressing matters that are related to small personal needs - to eat, play, watch and, of course, talk. The following are the results obtained within one month.
World online
Nowadays, people do almost everything on the Internet - work, study, shop. Fortunately, their percentage is not so great that the city streets are empty. But at the same time, the most popular query in Yandex contains the word “site”. This mainly includes website promotion (as many as 146,000,000 requests per month!). Some are looking for specialists to promote their own websites, others are trying to master this skill on their own. After all, a well-promoted website brings in good income.
This is especially true for online stores. And they are next on the list. Users actively make purchases via the Internet, ranging from underwear to large appliances. The number of online stores is growing steadily. Many create their own and work only via the Internet, others increase the number of sales by creating a catalog.
Advertising sites are no less in demand. Among them, the leader is OLX, previously called “Slando”.
Facebook and VKontakte
Facebook is also one of the most frequent requests in Yandex. He is in the top ten most popular social networks in the world. He is accompanied by YouTube, VKontakte, Twitter, Weibo, etc. The number of users is about 1.4 billion. At the same time, 160 million are citizens of the USA, Brazil, Turkey, Great Britain, and Mexico.
With the decline in popularity of VKontakte, which was previously liked much more by Russian-speaking users, the demand for Facebook has increased significantly. But at the same time, VKontakte is trying not to give up its positions. This is the only Russian site that took 8th place in the top ten most popular social networks in the world. More than 228 million users from many Russian-speaking countries are registered here. Despite the ban on VKontakte in Ukraine, many Ukrainians continue to actively visit this site. Therefore, one of the most frequent requests in Yandex looks like “my VKontakte page.”
And since our population loves to communicate with foreigners (including using special dating sites), the next most common request is “translator”. By the way, many foreign students are registered on the VKontakte network and communicate with Russian-speaking friends. In this case, both interlocutors are forced to use a translator.
Time for business - time for fun
The most interesting thing is that the number of requests for the word “game” totals 75,984,283 times a month. Most of the requests relate to the popular game "Tanks", which is especially popular among men, and to online children's games for boys and girls. They allow you to keep your child busy while doing household chores.
Slightly less often than games, people search for movies to download or watch online. It is noteworthy that when you enter the word “love” into a search engine, it immediately returns films in the genre of drama or melodrama. Mostly Turkish.
What do people prefer to watch? The larger number of queries on Yandex indicates that they most often watch shows (like “Kitchen” and “The Bachelor”), as well as American films. Most often they belong to the fantasy genre. TV series are no less in demand - both Russian and Ukrainian, and American.
Urgent problems
The following requests in Yandex, according to statistics, relate to news, calculating the amount on a calculator, and the weather forecast for tomorrow. The weather forecast, by the way, is often correct.
And of course, the horoscope. Yandex provides a huge number of sites with horoscopes for today, tomorrow and for the month. The dream book is located not far from horoscopes in terms of frequency of requests.
Books
Fortunately, they download not only films, but also literature. And they don’t just pump. It is often read online. I am glad that reading literature is still a popular activity for young people. Currently, you can read books online on several sites completely free of charge - “Litmir”, Loveread, Knizhnik, etc.
It is noteworthy that the top three most popular genres of literature are women's love stories. This includes historical, modern and even fantasy. The number of romance fiction novels is growing every day.
The Russian detective story is also very popular. While foreign detectives are rarely read here, Russian detective stories, including women’s detective stories (many of them have a fair amount of humor), are searched for on Yandex very often. They are read online, downloaded, and purchased in online stores.
"Why Chicks"
The question “why” is one of the most popular queries in Yandex and Google. Most people are interested in why this or that organ hurts. Great amount queries in Yandex are focused on headaches, back pain and swelling of the legs.
Slightly fewer people are interested not in health, but in relationships with the opposite sex - “why is he...” or “why is she...”. And here the variations of the questions vary - it could be betrayal, difficulties in mutual understanding and unpleasant situations in which the partner showed himself at his worst. The history of queries in Yandex shows that such issues are usually discussed on forums.
In addition, the following questions are often entered into the search engine:
- "Why am I stupid?"
- "Why can't I lose weight?"
- "Why am I an idiot?"
Usually discussion similar problems happens on forums.
Finally
The history of requests in Yandex is incredibly voluminous, and that’s all popular topics incredibly difficult to cover. But we tried to describe the most popular queries that interest the Russian-speaking population on the Internet. We hope you found the information useful.
Our company’s specialists decided to find out what queries users in the city of Vladimir ask the Yandex search system more often than others. The choice of this city is due to the location of our company’s main office there.
To analyze statistics, we chose the Yandex service http://wordstat.yandex.ru/
Fig.1. Yandex request statistics
This service allows you to view statistics of requests to the Yandex search engine for specified phrases. last month.
At the beginning of the review, we will describe the methodology for compiling the rating, then we will present the final results, divide requests into segments, determine the most popular topics and directions, the further, the more interesting it will be.
How popular is the website promotion service?
First, let's determine how popular the services are. SEO promotion in Vladimir and the region, compared to regions traditionally active in this direction.
In addition to statistics on the number of requests, the service has the ability to view statistics on a specific request in a certain region, from which we can find out:
1. Number of page impressions for a specific request from a particular region
2. The popularity of a particular query in a particular region, the average value of which is designated 100%, i.e. if we see a popularity indicator of more than 100% in any region, this means increased interest; if less than 100%, this means decreased interest.
Fig.2. Statistics on the request “website promotion” for the Moscow and Moscow region, popularity 176%.
Fig.3. Statistics on the request “website promotion” for the Vladimir region, popularity 119%.
In general, as expected, the topic of SEO and search engine promotion is most popular in Moscow, the Moscow region and St. Petersburg. However, in Vladimir and the Vladimir region there is interest in the topic of SEO and is determined by an above-average indicator of 119% popularity; this circumstance cannot be encouraging. The region has all the prerequisites for the active development of this area.
Search query analysis
Most users, when searching for any product or service, often add the name of their region to search bar, for example, if you are looking for services for creating a website while located in the city of Vladimir, then most likely you will ask a request indicating your city, “ website creation in Vladimir" In some cases, such a clarification is justified, despite the fact that Yandex takes into account your location and by default produces results with priority for sites located in the same region as the user.
If you look at the query statistics for the phrase “in Vladimir”, a large number of addresses will be dedicated not to the city and region, but to political and cultural figures wearing given name. The leader on this list is popular on this moment TV presenter, high frequency The request is due to the search for replays of radio and television programs with his participation for subsequent listening and viewing online.
Fig.4. Statistics for the request “in Vladimir”
However, among others, in third place we see the query “Vladimir 2014” with a total of 322,735 impressions.
Fig.5. Statistics for the request “Vladimir 2014”
Let's look at the statistics for the phrase “Vladimir 2014”, the number of impressions reflects the number of all requests and phrases that include words from the request, such as “Vladimir Soloviev Sunday evening 2014”, as well as “bus schedule Vladimir 2014” or “concerts in Vladimir 2014” . By sorting the statistics results, we can get a selection of the most popular queries and topics by region.
Fig.6. List of popular queries for the phrase “Vladimir 2014”
Based on the data received, we can determine the rating of the most frequent requests with reference to 2014 and the region we have chosen; in the rating we will not take into account requests that are repeated on the topic, except for those that have an additional territorial reference (the most popular bus routes, etc. ), while excluding interest in a single concert or event not directly related to the city.
The list, sorted by our parameters, amounted to 101 items; the full list can be found in this file.
IN this review, we segment the received data for ease of perception and clarity of information.
Rating of popular routes
Based on the data received, we have prepared a rating of the most popular destinations of interest to Yandex users in Vladimir.
Regular buses turned out to be the most in demand in Vladimir, request “ bus schedule Vladimir 2014"ranks second in our ranking with 4,370 impressions. The electric train is mentioned only in 12th place, with the request “ Vladimir Moscow train schedule 2014"and the number of impressions equal to 905.
The next group of requests consists of users interested in a particular brand of car, among which the most in demand in Vladimir at the moment is Renault Logan. Request " Renault Logan 2014 in Vladimir» users typed in the search engine 168 times.
The next group of queries can be conditionally called “information and entertainment”, i.e. users were interested in any events and activities.
Most popular request
This group contains the leader of our rating, the most popular request among Vladimir residents at the time of compiling our rating is the request “ Vladimir City Day 2014» with the number of impressions 14035. It should be noted that the statistical data on which the analysis is based date back to September-October 2014, this year, the holiday was celebrated on October 11, the coincidence of these time periods caused interest in the request.
Next, we can identify a group under the general name “help”, people who searched in Yandex wanted to find certain information and get help, the basic questions “when” and “how much”.
Fig. 10. Popular reference Information city of Vladimir
The next group, conventionally designated as "information", it is compiled according to the interests of users on the principle of searching for certain information, which in the future can be the basis for further actions, or the user is simply interested in a certain event in the city and wants to know its details and news.
Fig. 11. Popular news and other information
The next group is formed from requests whose purpose is to find reviews, ratings, or get a list of more complete information about certain places in the city.
Separately, we can highlight queries about the weather, statistics data were updated in mid-November, statistics are given for the previous month, i.e. user request period is the end of September - beginning of October.
Fig. 13. Weather in Vladimir
IN latest list all other requests are included, after consulting briefly and deciding unanimously, we named this group accordingly - “the last group.”
The group includes queries that have a dual or ambiguous interpretation, or for certain reasons, we decided not to include them in the previous, fairly strictly segmented groups.
Fig. 14. Queries of interest to Yandex users in the region of Vladimir and the Vladimir Region
As a result, we identified the most popular topics and news, routes and events that interest city residents. This rating reflects only a general picture of user interests, and the method of its compilation is not the only possible one.
If you were interested in this material and want to know more information, we invite you to read our company’s review of the situation with regional and SEO services using the example of the Vladimir region, in it you will find a lot of useful information and learn what you need to pay attention to when selecting a contractor to provide SEO services.
Thank you for taking the time to review our review, if you have any questions, please contact us, we will be happy to answer any of them!
Every year, in December, Yandex and Google compile themes and ratings of the year. But these are not the most popular queries, which reflect user choice for the whole year.
In the Yandex blog it is written that “Topics of the Year” are not what was asked a lot in general, but what caused the greatest surge of interest. Over the years, the lists of events, people and phenomena that have become signs of the outgoing year will always include the main news, new phenomena, championships, next seasons of popular TV series, etc.
This is clearly shown in Google video- Year in Search 2018
"Events of the year":
- Soccer World Cup
- Olympics
- Kemerovo
- Khabib vs McGregor fight
- Russian presidential elections
- Kerch
- Ice Hockey World Championship
- An-148
- Prince Harry's wedding
- Eclipse July 27
"People":
- Khabib Nurmagomedov
- Meghan Markle
- Nastya Rybka
- Pavel Grudinin
- President of Croatia
- Alexander Kokorin
- Alina Zagitova
- Elon Musk
- Conor McGregor
- Coin
"How to become":
- Blogger
- Model
- Election observer
- Programmer
- Astronaut
- Judge
- Volunteer
- Fitness trainer
- Photographer
- Stewardess
The lists are compiled based on the search queries that saw the biggest increase in traffic this year compared to last year.
Features of keyword statistics
- Wordstat.Yandex in its forecasts may take into account items that are no longer relevant for of a given month events. For example, in February, even compared to December 2017, a large increase in the number of impressions was expected for New Year congratulations, in March - for the holiday of February 23.
- The word “family” accounts for almost 30% of impressions on the socio-political site “7x7” (family seven) and the film “family seven”.
- Most of the requests may relate to a completely different topic. For example, the word “cure” was most often searched for the movie “Maze Runner: The Death Cure,” and “sea” was the cartoon “Vacation Monsters 3: The Sea Calls.”
- People search for Instagram mainly by the beginning of this word: “instagra”, “instagr”. The Instagram of Buzova and Borodina is of greatest interest.
- Yandex considers the words “children” and “child” to be the same, and the statistics for them are the same.
- "Home" - in first place is the series "House 2", "Dacha" - radio dacha, listen to dacha, dacha online, etc.
- Oddly enough, “YouTube” together with “youtube” are not even included in the TOP 10 most popular queries.
- With the word “Internet” the majority of impressions come from “online store”.
- The largest number of impressions is given not by “car”, but by “auto”; not “dentistry”, but “teeth”; not “social network”, but “social network”.
- Judging by the statistics, many users want to get a computer, laptop, or tablet for free.
- More than a quarter of all queries with the word “fish” do not relate to its preparation: horoscope of fish, photo of fish, why fish are dreamed of, etc.
User activity on the Internet depends on the time of year, current events and a number of other factors, and therefore the number of search queries for keywords constantly changing.
Popular queries about Yandex images
A survey conducted in January 2016 by the " Public opinion"showed that 87% of Internet users use social networks, of which 51% have accounts in several online communities. 13% do not use social networks.
News on the Internet
80% Russian Internet- users have read news on the Internet over the past month.
The greatest interest is caused by events in the world, politics in Russia, the activities of the Russian authorities, international relations and family, children, home.
48% of respondents trust information messages, obtained from the Internet.
Children
According to Yandex search data (March - May 2017), the number of search queries about children depends on their age and ranges from 400 thousand per month (children under one year old) to 60 thousand (children 10 years old). Requests that indicate the age of the child and briefly describe the problem or question that has arisen, for example, [a 2-year-old child has tantrums, what to do] or [how to dress a 7-month-old child in the spring] are asked more than 1.7 million times a month.
Health
More than 4% of search queries are devoted to the topic “health”, almost 7.5 million per day. Every minute Yandex is asked about health more than 5 thousand times. The three biggest medical topics are related to finding information about medications, diseases and symptoms, clinics and doctors. Many topics overlap with each other - because they are often asked at the same time, for example, about diseases and nutrition, pregnancy and vitamins, symptoms and medications.
Cooking
Every month almost 30 million Russian users Yandex receives queries on culinary topics. In just a month, Yandex responds to more than 91 million queries about cooking - mainly how to prepare this or that dish or what to do with this or that product.
Distribution of requests by time of day
People search for something on the Internet around the clock. In terms of the total number of requests, three topics almost always lead: school, cinema and porn.
Yandex has identified characteristic topics - those in which people are more interested during the day than on average (for the period January - May 2017).
In the morning (after 6 o’clock) the first thing they do is ask about the weather, find out the meaning of their dreams and congratulate each other on various holidays. Between 8 and 9 they are still trying to sort out their personal affairs.
From 9 to 17, the most common search topics are work and work-related topics - law, business, production (GOSTs, safety standards, product classifiers). Along with work, people are looking for answers to various questions related to money and public services- paperwork, payments, etc.
Around 15 hours among the most popular search topics The first non-working one appears - games. After 17 hours of work there are no more topics left. At this time, interest in games reaches its peak, and they also begin to look for culinary recipes and cartoons. Schoolchildren begin their homework.
At 22:00, queries about beauty and health, celebrities and sports appear. Before midnight, the most frequently searched topic is movies. At night, interest in cinema remains, but porn and intimate services become the most relevant - until 5-6 in the morning.
Search on computers, tablets and phones
In May 2016, Yandex conducted a study “Search on computers, tablets and phones.” According to Yandex.Metrica, of the total flow of requests processed by search engines, about 30% are from mobile devices.
Average length search query on computers - a little more four words, on tablets - 3.9, on phones - already 3.6.
Using different parts of speech in three types devices are almost the same. Nouns are most often used for searches: they make up more than 56% of all words in queries. No matter what device the query is made from, it is very likely that it consists only of nouns: one (11% of cases), two (9%) or three (5%). Prepositions and adjectives account for 10% and 9% of words, respectively. Verbs make up less than 7% of the words in queries, the most popular of which are “watch” and “download.”
Of all the events of 2017 Google users The most frequently searched information was about the 2018 FIFA World Cup draws. On December 13, Google presented the “Year in Search” project, in which it collected information about the fastest growing user queries in the past year.
Events and phenomena
Among the events and phenomena, in addition to the draw for the 2018 World Cup, there are several other sports topics - the World Hockey Championship, the Confederations Cup last summer and the sensational boxing match between Floyd Mayweather and Conor McGregor. The entire top ten looks like this:
Loss
Internet users often respond to death famous people. This year, too, many individuals who made a huge contribution to art, music, theater and cinema passed away. Most of all, Google users were looking for information about Vera Glagoleva, Dmitry Maryanov and American rock musician, Linkin Park vocalist Chester Bennington.
Where to start a new life
Internet users use a search engine to keep up with life and keep abreast of all new trends. That is why very often this year they looked for the meaning of words such as “hype”, “bitcoin” or “eschkere” (you will also find it in the top 10 memes).
And having learned a lot of new things, people thought about how to change their lives. As Google's research shows, these plans are often very ambitious. After learning what Bitcoin is, people begin to wonder how to mine it or how to start their own business. However, among the requests there are also eternal topics, for example, how to start a conversation with a girl correctly.
Internet memes
Every year the Internet gives birth to new memes. At the beginning of 2017, Zhdun became the most popular character on the Runet. Margriet van Brevoort, a Dutch artist who created a sculpture with the head of an elephant seal, did not think that her creation would become so famous in Russia. The phrase "It's a fiasco, bro" became popular after a viral video was posted showing a Shiba Inu dog falling into the water. The phrase has become synonymous with failure.
The remaining seven items on this list also have very interesting stories origin.
Rap artists
And of course, summing up the year, it’s hard not to mention rap culture. This genre is actively gaining popularity, many people know the names of rappers even though they have not heard a single song or seen a single battle (if you don’t know what this is, right now enter the phrase “What is a rap battle” into the search bar) . The battles themselves receive tens of millions of views. And this is what the top ten most popular rappers look like according to Google search users.
Nice addition according to the operators, they really need to be used. By the way, I myself also often use “+”
Answer