Create an album in the VK group: how and what to do with it next?

Proper management of a group in VK is one of the main factors contributing to an increase in its popularity and the involvement of participants in the life of the community. Proper management means using all the opportunities that a social network provides. And one of these opportunities are photo albums.

Today I will tell you about how to create albums in the VKontakte group, what benefits you can get from this and how to use them wisely.

What is the purpose of creating photo albums in VK groups?

It all depends on what topics your community has and what goals it faces. Initially, the main task of the albums was to increase the interest of subscribers in the community.

But today they are used for other purposes:

• increase the involvement of subscribers in the life of the community;
• informing users;
• increase in sales, profits, etc.;
• brand and company positioning;
• increasing the level of confidence of potential customers.

Some of the goals may overlap. For example, a company launched a contest to increase sales. This also increases the involvement of participants in the life of the public. After all, to participate and win the competition, you need to do something.

For commercial publics, photo albums play a particularly important role. This is the place where you can introduce a potential client to your products, your company/brand, and increase the level of trust without resorting to direct contact with him.

For entertainment communities, albums can become a place where ordinary members can share their content with others. For example, in a travel public, you can create an album where people will post their photos from different countries they have visited.

Photo albums are divided into two types:

• limited (only admins can add photos);
• open (regular participants can add photos).

The type of album depends on the purpose for which you want to use it. If the goal is to inform users, tell them or show something (for example, add a photo of your products or, if it is a service, a photo of work done), then a limited album is created. Only the administration of the group has access to it. If, for example, you have organized a creative competition (for example, for the best picture) in order to increase the involvement of the audience in the life of the community, then an open album is needed, to which all subscribers will have access.

How to create an album?

First you need to enable the block with albums (if you have it disabled):

Now a new block will appear on the group page - photo albums. Initially, it will be the "Add photos" button under the contacts.

Step-by-step instructions on how to create an album in a VKontakte group

Consider step by step how to create an album for a VKontakte group:

After you create a new album, move the block a little up (above the contacts) and change.

Album Management

Management means adding photos, setting up albums, deleting them, etc. Let's figure out what exactly we can do with photo albums in VK.

Upload photos

This is done as follows:

• open photo album
• click the "Add Photos" button;

• in the window that appears, select a photo from the computer;

• waiting for download.

Ready! Now we have the first photo in our album.

Edit Album

For this you need:

• Open the "Photo Albums" block.
• Select the desired album, hover over it with the mouse cursor, and click on the pencil icon that appears.

• Next, an editing window opens. Here you can choose a cover, change the name and description, set access, hide comments, or make the photo album the main one.

• Save changes.

Here in the upper right corner there is a delete button, by clicking on which we will delete the selected photo album.

Edit Photos

In addition to the album itself, you can edit its photo. To do this, we also need to open the editing window and go down below to the photos.

When hovering over the mouse, buttons will appear on each photo:

• photo editor;
• moving to another album;
• removal.

Also under each photo there is a field for adding a description. And by selecting several photos at once, you can bulk move or delete them.

How do albums increase activity?

Increasing involvement in the life of the public, this is what almost every community strives for. Everyone wants a lively and active audience, not passive viewers and readers. Photo albums help to increase this activity.

Here are the most common examples of their use to increase the activity of subscribers:

• Contests. Everyone loves contests. Especially actively people participate in creative competitions, where you need not just to press one or two buttons, but to do something. Believe me, this is one of the most effective ways to increase the activity of subscribers. People spend their personal time in real life to do something, and this is already worth a lot.
• Adding photos of participants. Each interested subscriber of the group can add his own photo (or admins can do it themselves). This does not play a practical role, but on a psychological level, adding personal photos plays a very important role. Subscribers, firstly, feel like a part of the project, and secondly, they increase their FSV (sense of self-importance). All this affects their activity in the group. And that's exactly what we, community leaders, need.
• Arbitrary addition of photos. Each participant has the opportunity to add any photo that he likes. Here you need to be careful, as some not quite adequate users may add obscene content.

Outcome

The ability to independently add photos to the group has always made publics more “alive”. But photo albums are not only a means of animation, but also a good marketing tool. Today I told you how to create albums in the VKontakte group, how to manage them and what tasks you can solve with their help. You just have to use the information received.