Create a group on social networks. Promotion of the group on social networks
Using facebook is very easy, but not everyone knows how to use it safely without worrying about losing their account. So in this article, I will share with you some experiences of using Facebook safely without worrying about your account being hacked or disabled.
Hello dear readers of the site! Through tutorials, recover facebook password, how to open facebook account disabled... I noticed that many people do not know how to use Facebook safely disconnect many or lost accounts chemistry, being hacked... by others.
Losing Facebook accounts is often popular in the following two cases:
- Be hacked. This means that others illegally gained access and then exchanged login information including passwords, phone numbers or gmail....
- Disabled: that is, the account is disabled on Facebook, perhaps because you suspect you are using fake information or using more than 1 account, violating community standards....
Right now I will share with you the experience of using Facebook safely, if you follow my path, make sure that 99% of your Facebook account will be safe.
Experience using Facebook safely
1. Use a phone number or a genuine email address to create a Facebook account
Many people use garbage or other phone numbers to create a Facebook account, when they forget their password, they call the sky and claim the earth because they cannot recover their password.Or sometimes still remember the password, but due to account problems, Facebook requires phone number or email verification to log in... if you no longer have a phone number or email registration then get a nickname.
Therefore, the first thing you need to note is to use a phone number or official email address to register your Facebook account. If the phone number or email address you used is no longer yours, or you no longer use it, please change it immediately to a genuine email address or the email address you use.
To change your phone, go to "Settings" → "Mobile". To change your email address, select “Settings” → “General”(or by phone go to "Settings" → "Personal data").
2. Use your full name and date of birth (match information on identification documents)
Many Facebook users often use strange, incorrect nicknames, which is not safe, if the account is not made, that's fine, but if it is disabled, ask for proof of identity... it will be very difficult.Many people disable their accounts for various reasons, but generally, to reopen you will need to submit a photo ID to verify your identity if your name, date of birth, address, profile picture... is in your account Facebook must match the information on your ID to open again.
Therefore, you must use all the information (name, date of birth, etc.) exactly so that your personal documents will never bother disabling your account to verify your identity.
Many of you may be thinking that I didn't do anything wrong, won't be disabled, no identity verification required,... completely wrong, Facebook can disable your account at any time. Sometimes the reason is not you, for example someone fakes you to create a Facebook account, then this time Facebook will see that there are 2 similar accounts, they will block both to ask for identity verification of any account. which sends the correct ID will be opened. Therefore, if you do not have identification documents that match your login information, you will not be able to open that Facebook account again, even if it is your main handle.
3. Set up 2-layer protection
Facebook's two-layer protection is a way to protect your account from being hacked by the bad guys.Once you have enabled the two-level security feature for your Facebook account, when you or anyone logs into your account on a new device or IP address, Facebook will send a verification code via SMS to your phone number, enter the correct verification code to continue entrance. So if other people want to log into your Facebook account using their device, it won't be possible, no matter if they know your email, know your phone number, and know your password... unless they get your SIM .
May 18, 2019
Hello dear readers of the site! In this article I want to tell you about a website where you can order goods by mail. The goods come both from manufacturers and from Aliexpress. The site is called obzoram.ru, it provides the most popular and best-selling products from the Internet.
The site provides several of the most popular categories, such as products for women, men, children, animals, auto products, cosmetics, health products and a variety of electronics that we use in everyday life.
The site is gaining many positive reviews every day and is in demand among regular customers. Also, it is worth noting that on the pages of the site there are both positive and negative reviews. Here are some examples:
If you would like to get acquainted with the range of products presented on the site, follow the link - all products. There you can find out about all the most popular products today.
Features of the site obzoram.ru:
- Intuitive interface.
- Constant updating of the assortment.
- Only the most purchased and popular products are presented.
- Detailed overview of each position.
- There is a video presentation of certain products.
- Reviews are written in clear language and sometimes with humor.
- Possibility to publish your reviews on an ongoing basis.
- Customer comments are both positive and negative. (Well, what would it be like without them!).
- It is possible to order a review of a specific product with your affiliate link. (Payable service).
One of the features of the site is that you can write your review of a product and send it through the contact form, which is located in the menu of the site itself. This way you can earn a little, or maybe a lot). The most important thing is that the product is not repeated on the site and its uniqueness is 100%.
Absolutely everyone will be able to order a product in the shortest possible time and receive it with free delivery. Moreover, you will be able to fully learn about the product, its characteristics, where it can be used, how it works and practically what it is made of.
Many products are provided at a good discount, and sometimes with additional gifts. The site has products from Aliexpress, these are well-selected from all the trash and have a positive reputation. Also, they have many positive reviews and photographs of what they received.
Site categories obzoram.ru:
- Products for women and girls.
- Products for men.
- Women's jewelry.
- Sporting goods.
- Facial cosmetics.
- Toys for children.
- Health products.
- Goods for pets.
- Household products.
- Automotive products.
- Bed sheets.
- Hunting and fishing.
- Backpacks and bags.
- Electronics.
- Phones.
- Intimate.
- Games.
A product review site will give you a great experience and provide you with access to fast delivery. Use only trusted sites that have proven their honesty. All articles on the site!
12 Mar 2019
A line of credit is the most sought after financing option for business owners. For what? The flexibility they provide is unparalleled.
While your typical term loan will give you a lump sum of cash to use—and to pay off over time—a line of credit is more like a reserve pool of a set amount.
In addition to short-term and traditional lines of credit, small business owners can also look into lines of credit secured by certain types of collateral. In this case, we are talking about a credit line and an LLC loan without guarantors, secured by business equipment.
Here's how it works: Asset-based lenders care more about your future prospects than your past borrowing history (or at least they care about almost both). You get the equipment you need—a car, new exercise equipment, a printing press—and the line of credit secured by that equipment will provide you with a line of credit based on the value of your equipment.
The good news is that these lines of credit tend to have more relaxed requirements, even if their maximums and interest rates don't fall - but at the expense of collateral or ownership requirements in the event of a loan default on that shiny new equipment. They rely on the value of your equipment or inventory rather than your borrowing history to feel confident about your credit.
Letter of credit
The basic idea behind invoice financing (also called accounts receivable financing) is that sometimes customers take a long time to pay you back, but you may not be able to wait. Instead of relying on short-term loans to cover operating costs or digging into your savings, you can simply pay those bills outright—though you'll have to cover the costs of that speed and efficiency.An invoice-based line of credit follows the same logic. The value of your accounts determines your maximum unsecured business loan , and you can raise capital as needed rather than relying on your clients to pay on time. And as your bills increase, you'll typically have access to more cash from your line of credit.
If you're a small business owner who's thinking about expanding your capabilities or easing cash flow problems, one of these lines of credit may be right for you. Whether it's a stand-alone product or an additional source of capital, a line of credit is an excellent insurance policy for your business.
It all starts with a little research, so this is the very first thing you should do if you want to buy a house. However, if you don't have the right direction to take out a business loan for your research, it can be just as beneficial as not doing any research at all. Start by first finding the area you want to go to. When you do this, look at the local schools, average home prices in the area, proximity to important amenities (such as shops, mechanics, doctors, etc.), and the crime rate in the area. You can even use a search engine to search for local news in the area to make sure there is nothing too negative that stands out.
Once you find some homes you like, the research doesn't stop there. You will now have to determine certain information about the property before making an offer. Here are some of the main things you should consider:
Understanding the competitive banking landscape helps community banks set the right prices, respond effectively to competing marketing, and compete more effectively. Competitive analysis of online payment acceptance can also help a bank be realistic about what products it can sell and at what price. Unfortunately, banking is not an easy industry to analyze. Community bankers sometimes fall into the trap of believing that they are competing solely with other community banks—nothing could be further from the truth. Many existing customers and potential customers of community banks are also customers of national banks. In this article, we highlight several important trends that all community bank leaders must understand to be successful and more competitive with national banks.
With the increasing use of the Internet for purchasing banking services, banks are no longer competing with local competitors. The banking industry, payment methods in online stores, is nationwide and is becoming less industry-specific. Additionally, the competition isn't just another bank that can take out a loan or deposit, but it could be a credit union, an insurance company, a retail store, or a fintech startup (like Robinhood, which announced a 3% savings account).
Below is a graph showing the number of branches owned by commercial banks from 1998 to the last reporting quarter. The graph also shows on the right axis the percentage of branches owned by the top four, ten and 100 banks. While the number of branches has been growing over the past 20 years, leading competitors have been shrinking their branch network as a percentage of the total market. This is important because although the largest banks maintain their share of the deposit and loan market, they do so without increasing the number of branches.
The graph above shows that the four largest banks own 21% of all branches, up from 24% in 1998. The largest 100 banks own 59% of branches, up from 63% in 1998. These banks continue to find ways to deliver goods and services and increase market share while reducing their presence in storefronts. The graph below shows the size of the banks' domestic lending market from 1998 to the most recent reporting quarter.
Depending on your goals, you may have the following KPIs:
Goal: increasing awareness (company, brand, trademark, etc.)- The number of mentions of the company name, brand, trademark.
- Number of visitors, participants/subscribers of the community.
- Audience activity (number of comments, shares, likes, discussions).
- Number of queries in search engines.
- Number of followers.
- Number of brand advocates.
- Number of social activities.
- The degree of activity of discussions and discussions.
- Involvement of subscribers in participation in competitions, surveys, promotions.
- Number of users who made a repeat purchase.
- Audience coverage.
- Number of messages about the event.
- Number of users involved in support.
- Number of event participants;
- The number of requests for a product in search engines.
- The presence and number of positive reviews, discussions, discussions.
- The ratio of positive and negative reviews about the product.
- Sales volume on social networks.
- Total sales volume of the product.
- The ratio of the number of calls through social media to the number of calls through traditional communication channels.
- Percentage of reach of current clients on social media.
- Amount of resources allocated for support.
What is better for effective business development - a website or social networks? This question is relevant, first of all, for beginning businessmen who have decided to take their business online. And it is for them that our article is written.
Yes, recently the popularity of social networks has increased significantly. Their audience numbers millions and billions. And every day hundreds of new groups appear that set themselves the goal of business development. So maybe the need for websites has disappeared altogether? Maybe it’s enough to create a group and skim the cream off it?
Let's take a closer look at all the pros and cons of these options.
Social network group
There are many platforms: VKontakte, Instagram, Facebook, Odnoklassniki. When choosing, rely, firstly, on the preferences of your target audience (where there is more of it, go there), and secondly, on your competitors (there are 2 strategies: go where everyone is, or go where there is no one yet). Read more about choosing a site.
Also pay attention to the functionality and focus of the site. For example, the VKontakte community is ideal for creating some kind of online store, and the focus is on textual content, while Instagram is aimed at the visual component, and if your business has the opportunity to create spectacular photos, Instagram will definitely suit you.
There are also disadvantages:
- High competition: These are the consequences of a low entry threshold, because anyone can create a page on a social network.
- Template: if your product/service is the same as your competitors, your groups will be almost like twin brothers.
- Limited functionality: everything remains within the capabilities of a particular social network. For example, VKontakte has the functionality of ordering online and adding goods to the cart, but Facebook and Instagram do not yet provide such “things”.
- Promotion outside of social networks: Promoting offline or in regular search with only a group is much more difficult.
- Unavailability of the b2b sector: B2B products are not searched for on social networks. Social networks are designed for the end consumer market. And trying to sell machine tools or industrial boilers through a group is, as a rule, a waste of time and effort. But there are also exceptions. :)
Website
Your site, created completely from scratch yourself, on a CMS or on a designer, depending on your goals and available resources. Read about all three options, as well as how designers fit into this concept.
But there is no escape from the shortcomings:
- Website building: Creating a website yourself is more difficult. Here you can either pay a web studio or use free constructors, the functionality of which is very limited if we are talking about the free version.
- Promotion: It takes time and money to bring your website to visible positions and gain traffic. The same applies to other methods of promotion. By the way, we have collected all the options for attracting traffic.
conclusions
From the lists above it is clear that social networks have a number of undeniable advantages, but at the same time they also have limitations that will not allow the full development of a business on the Internet. Social networks are ideal for projects at the very start or for very small companies that do not yet plan to scale.
If you really have long-term intentions for doing business on the Internet, then it is better to get your own high-quality website and support it with a group. This is an ideal option, because this is exactly what the world’s leading companies and simply visionary businessmen do.
P.S. If you need a high-quality group or a high-quality website, or a website integrated with social networks, please contact us! We will help in any case. :)
Such communities can be created by both professionals and employees of certain companies, as well as fans of various brands and phenomena.
In what networks are groups created?
- Facebook
Facebook pages are a place to post product information. This is a marketing channel for distributing various things, including so-called viral recordings. The peculiarity is the high age of the audience.
Integrated with external sites, opens up opportunities for . A unique tool is also available - email database conversion, which allows you to upload addresses and automatically send invitations to pages linked to them. - Twitter
A popular network for SMM promotion. Event feed tracking creates special hashtags that unite users with common interests. To track the event feed, special hashtags are created that unite users with common interests. - Google+
Google+ divides users into circles to determine which group receives which content. We are establishing our own system of brand communities. Video communication function available. - LinkedIn
LinkedIn allows you to join existing interest groups or create your own. Communities can be open or closed. - In contact with
VKontakte is one of the most popular networks with tens of millions of active users. The secret to successful marketing campaigns is deep, increasing their effectiveness.
To promote a group, VKontakte supports integration with external sites, useful tools for highlighting audiences, and announcements in existing groups. A unique feature is special offers through which, for example, you can get points in a game or application by joining its group. - Classmates Popular social network in Russia. When creating and designing a group, remember to take into account positioning.
When choosing a social network, it is necessary to take into account the objectives that the company sets for itself. This is the only way to achieve maximum efficiency and loyalty of your target audience.
When choosing a social network it is necessary to take into account the tasks that the company sets for itself. The topic of the community, the type and content of the content, and other nuances matter. This is the only way to achieve maximum efficiency and loyalty of your target audience.
Creating a group on social networks
Consists of stages:
- Marketing strategy.
formulate a goal
market analysis
study the specifics of the chosen niche.
Make a plan for current events.
Having the ability to comment and creating lively discussions always leads to negativity over time. Authors of negative reviews most often there may be dissatisfied customers, failed employees or competitors.
Negative comments cannot be deleted; this is ineffective. Instead of one comment, several appear.
- Natural (constructive or impulsive);
- Directed;
- Trolling.
Natural negativity created by real users who were dissatisfied with the service. You need to understand the problem, solve the situation, and apologize.
Constructive subtype assumes that the client is complaining about real, objective problems. Impulsive comments are left under the influence of emotions and in practice may not even be related to the company’s activities.
Directed negative differs in organization, which is carried out by ill-wishers or competitors. To distinguish this phenomenon, it is necessary:
- Check facts, dates, times, presence of a controversial situation;
- Carry out a semantic analysis, because behind a large number of reviews from different pages there may be one author;
- Conduct a marketing analysis, paying special attention to the timing of publication and intervals between reviews, the content of commentator accounts and other nuances.
An effective way to eliminate directed negativity is to ask for clarification of the details. Most dissatisfied customers drop out at this stage.
Trolling- a specific subtype of negativity on the Internet, strange people. Its main goal is to provoke conflict situations, provoke a backlash, argue for the sake of argument. The optimal solution is to ignore it.
When working with negativity of any type unacceptable:
- Show aggression, insult users;
- Deny real facts;
- Ignore the situation and leave it to chance.
For prevention of negativity special events are held:
- Constant comments and discussions;
- Forming a circle of authoritative users whose opinions will be listened to by a wide audience;
- Increasing the level of loyalty of participants, allowing to avoid the impact of negative opinions on their perception of the brand;
- Informing during mass information attacks, users will be aware of the situation and what measures are being taken to resolve it.
Who needs online communities?
Online communities are important for both companies and social network users.
Managing social media groups for brands:
- Technical support, communication and customer service;
- Increasing awareness and improving the company's reputation;
- Collection of statistics and analytics of the group on a social network, conducting surveys and research;
- Savings on group promotion;
- Increasing interest and increasing sales.
For users:
- Cooperation, the opportunity to receive useful information;
- Using communities without leaving the social network;
- The opportunity to exchange experiences, study reviews, receive help and recommendations;
Group promotion on social networks
To successfully promote a group, in addition to technical means, there are some tricks:
- Content strategy is task-oriented;
- Informational occasions are created in such a way that users want to respond to them with reposts, comments or other actions;
- It is important to show users that you are interested in each of them and their opinions;
- It is necessary to competently work with the emotions of subscribers, create materials that can touch a nerve;
- Any product or event needs proper announcement;
- Unique texts attract much more attention and collect more likes than copied information;
- Audience interest is maintained by various innovations, events, seasonal offers and other updates;
Goals of creating a group on social networks
- Expanding the audience;
- Increasing company or brand awareness;
- Informing users about various events, products, services, and the benefits of various offers;
- Reputation management to support and adjust the company’s image;
- Promotions and other events for a wide audience;
- Direct contact with potential buyers.
Benefits of groups on social networks
- Spread of information;
- Search for like-minded people;
- Increasing the popularity of the project;
- Feedback and work with opinions;
- Gathering of people for various events;
- Wide targeting options;
- Subscribe to the group in one;
- Collection of statistical data about the target audience;
- Distribution of content with a link to the original source or main site;
- Promotion among other thematic communities;
- Content availability;
- An open source of communication that is trusted by users.
Disadvantages of running groups on social networks
This requires a well-thought-out marketing strategy; this is the only way to attract the attention of the audience and stand out from the crowd.
Promoting groups requires investment in creation and design. These are expenses for advertising, staffing, and community organization. But with proper use of the benefits of social networks, such costs will soon pay off in full.
conclusions
Even a beginner can create a group on a social network himself; no programming knowledge is required. But you can also order development and design. In order to estimate the budget for creating a group, just search in a search engine for the query “how much does it cost to create a group on a social network.”
Social media groups are still an effective tool for promoting a business. With their help, they form a loyal audience, promote goods and services, and receive feedback from users. An alternative to groups is public pages of companies. They have less communication with subscribers and different rules of conduct. A company page can be created on any social network in the Russian Federation, a group can only be created on Facebook, Vkontakte and Odnoklassniki. We examined in detail the creation of groups on social networks: technical requirements, capabilities and limitations.
In contact with
Types of groups: open, closed and private. Any user can join the open group, the group’s materials are publicly available. People can join a closed group at the invitation of the administrator or after approval of the application for membership. The materials are closed to users, but the group can be found through search. A private group cannot be found through search. The name, publications and members will only be available after a personal invitation by the group administrator.
Group page called a wall. Adjust the status of the wall according to the group's goals:
- open - everyone can write and comment;
- closed - administrators and editors write, comments are prohibited;
- limited - administrators and editors write and comment on everything;
- off - the wall is not displayed, old entries are saved but not shown.
Group capabilities:
1. Custom cover. It displays the pinned post, group description and wiki menu.
2. Applications. Add apps to expand functionality. Users will be able to buy tickets or make an order without leaving the social network. VK offers a catalog of ready-made applications or you can make your own. There are 14 options for ready-made applications: poster, donations, food delivery, chat, movie tickets, vacancies, mailings, maps, wiki markup, appointment booking, online booking, event tickets, merchandise store and order status.
Print out stickers and place them in your store or office if the VK group is the main channel of communication with customers.4. Broadcasts. Conduct live broadcasts to engage group members. For broadcasts via desktops, no additional equipment is required; for mobile broadcasts, use the VK Live application.
5. Online store. In the settings section, turn on the “Products” mode, a block with products will appear in the group. Fill out the product cards and select categories so that the products are displayed in the general VKontakte product catalog. Bulk upload products using the VK API. Create selections of products by category, collection, purpose, etc. Apply to include your group in the top store communities.
6. Export to Twitter. In groups with a closed or limited wall, it is possible to automatically export posts to one Twitter account. If a post is deleted from VK, it will also be deleted from Twitter.
Image requirements:
- Cover - 795x200px or 1590x400px;
- Product images - minimum length of one side - 400px, maximum - 7000px;
- avatar - one side - 200px, the other - from 300 to 500px;
- image for post - 510x510px;
- message with link - 537x240px.
Statistics. Detailed statistics are available for groups with 5000 or more members. Enable “advanced post statistics” to collect data. Information is collected from the last 150 posts of the group.Facebook
Types of groups: public, closed and secret. The settings are the same as in VKontakte.
Management. Two roles: administrator and moderator. The administrator has full rights. The moderator approves or rejects requests to join and publish, blocks participants, and deletes comments.
Possibilities:2. Selecting the group type. There are 16 options in total.
3. Groups in the “Sale and Purchase” category allow you to add products. Social Learning groups have modules with educational resources. The order of modules is determined by the administrator. It is possible to track how participants complete the modules.
4. Create photo albums, videos and events.
5. Business page. Link the company's official page so that group members can follow news and announcements.
Image requirements:
- cover for the group - 820x250px for the desktop version, 640x360px - for the mobile version, size - up to 8 MB, preferably extension - png;
- profile photo - 180x180px;
- image for the post - 1200x630px.
Classmates
Types of groups. There is only one type of community in Odnoklassniki - groups. They can be in eight options: public page, company, place, famous person or team, interest group, event, bulletin board, store. Select the type that best suits your business needs. If you need an official group, choose a public page or company; if you want to create a loyal audience, open a group based on interests.
Groups can be open, when any user sees the group’s publications, and closed, when users see posts only after joining. In the Manage section, select the members who can leave comments: everyone, members only, or no one. Enable the options “hide obscene language” and advertising in the feed. Prohibit or allow links to be left under posts in the group.
Management. There are two roles: administrator (super moderator) and moderator (editor). The first one appoints participants as moderators and has full rights to manage the group until it is deleted. The moderator serves the group, publishes and deletes posts, and works with statistics. There is also the status of an analyst - a participant only with access to group statistics.
Group capabilities:
1. Official status. Official groups are marked with a special icon and are displayed higher in the search results on the social network. To become official, submit a request in the Jira system form. At the same time, ask for a short name for the group. It will be handed over to the official group, even if it is occupied.
2. Design theme. Groups with more than 10 thousand members can create custom themes. Set the main image and cover the background with photographs to create a symmetrical design.
3. Built-in iFrame widget - a custom widget that automatically adds announcements of articles from your site. To activate, create an https page on the subdomain with the following parameters: fixed width - 608 px, maximum height - 430 px. Official media groups can use the widget for free, other groups can use it for a fee.
4. Bot. Create bots to monitor and respond to messages in group chats. Bots work based on Graph API methods.
5. Broadcasts. Live broadcasts are divided into two types: professional and streams. Create professional broadcasts in the “Live Broadcast” section. Shoot in HD quality, 1280x720 (16:9) resolution, fps above 24. We recommend using a camera and microphone. Set a start and end timer and record the broadcast if necessary. When the broadcast starts, all group members will receive a notification. To record a stream, you don’t need professional equipment, just the OK Live app. Broadcasting a stream to a group is possible under the account of an administrator or moderator.
6. OK-posting - a service for posting longreads. The maximum post size is 100 blocks.
7. Money transfers - an option to receive payment to the group account. Link your bank card and set up transfer notifications.
8. Photo contests are a tool for conducting and automatically counting votes. To start, create a new album and select the photo competition type.
9. Applications. Using the designer, develop applications in the form of a test, newsletter, application or questionnaire.
10. The group catalog includes the best groups on the social network. Submit to the Directory if the group has unique content and new posts are added daily.
Image requirements:
- cover - 1340x320px;
- cover for the catalog theme - 240x90px;
- repeating page background - 320x320px;
- profile photo - 288x288px;
- image for post - 1680x1680px.
Statistics:
- review: engagement rate;
- users: growth and churn of participants, reach, reach by platform, engagement and feedback, participants;
- actions: rendering content, joining a group, classes, comments, sharing, viewing photos, viewing posts, videos, music, links, deleting from the feed, complaining about content;
- publications;
- participants: number of participants, number of subscribers, gender, age, activity, geography, referral sources.
Remember
When creating groups on social networks, pay special attention to the name. A good name gives an understanding of what the group is about and for whom, and contains keywords for better indexing. Use the name of the organization if the group is created for technical support of users. If you want to gain a loyal audience, name it with your customers' interests in mind. A kitchen supplies store might call the group “Learning to Cook” or “Culinary Masterpieces,” or a children’s medical center might call it “Healthy Child.”
Do not add members to groups without their permission. Send no more than 30-50 invitations per day to friends to join the group; more than that is considered spam.
Take advantage of all the opportunities that social networks provide. The owners of VKontakte groups have the most additional settings and services, the least on Facebook.
To effectively create and promote a group on social networks, analyze statistics of visits and audience engagement. Find posts that received the greatest response from participants and create similar ones. Separately track the negative reaction of users: hiding, complaints, negative comments.
The material was prepared by Svetlana Sirvida-Llorente.