Rating of Yandex search phrases. What are people searching for most often on the Internet? Add your price to the database Comment

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This article will focus on statistics search queries: how it should be watched, where it can be watched, what it is needed for, etc. This topic will be very interesting for those new to SEO. Let's not pour too much water, but let's get closer to the point.

1. Why do you need search query statistics?

Now let's talk about how and where you can view query statistics.

3. Yandex and Google query statistics services

I will consider two services in the most popular search engines RuNet: Yandex and Google (this is quite enough for analyzing queries). If we compare the statistics of other search engines, the difference in numbers will be very small (naturally, if we compare proportionally the frequency and audience of search engines).

3.1. Yandex Wordstat service

In Yandex there is special service: wordstat.yandex.ru (Yandex Wordstat). This is very popular service, however, it does not show the frequency of search queries, but the frequency of queries in Yandex Direct. In most cases, this is enough to understand whether the request is popular or not.

I’ll briefly explain how to use wordstat yandex. By entering a request in the form, Yandex will offer all word forms of this request:

The frequency of the request in the general table will be indicated taking into account all the clarifications and additions. If you need to find out the frequency of a specific keyword in the same word form, then you need to write it in quotation marks and put an exclamation point before each word:

It is also worth considering that Yandex makes no difference whether phrases are written in the plural or not. Yandex does not take into account word forms at all, and also does not take into account all prepositions.

Having received some data on search queries in Wordstat, you need to remember that this data is far from accurate. For example, I take them into account only proportionally, i.e. if a query is popular in Yandex Direct, then it is logical to assume that it will also be popular in search results.

To take into account prepositions (that, how, in, on, etc.) you need to put a plus sign “+” in front of it. For example, the request “+how to make money +on the Internet”.

3.2. Google Adwords service

Now let's talk about Google, which provides an even slightly more interesting tool than Yandex. Link to service: adwords.google.com. You need to log in, then click on “Tools and Analysis” then “Scheduler” keywords". Here you need to enter keywords and you are offered a choice big choice key phrases that Google finds from its Adwords contextual advertising database. It’s also very cool that you can see the history of changes in the frequency of a request.

When Rambler had very good service, but recently it no longer has its own search base, because it uses Yandex output. In general, there are only two in RuNet good service, which I considered.

All systems for keyword analysis, collection of keywords, etc. they take data from these two services - remember this!

4. How to find out the dynamics of the popularity of a query

Yandex and Google give free opportunity see the dynamics of the popularity of the request. This is convenient for determining general trend and the prospects of some requests. You can also use this to determine the seasonality of requests.

In Yandex Wordstat, you need to select the “Query history” checkbox and you will see a change graph.

It all started during an argument with my husband. After the twentieth (or even hundredth?) attempt to convince him of something, I—the Internet doesn’t joke! — I habitually asked a search engine friend how to persuade... He didn’t let me finish the phrase, immediately offering several options for hints:

How to persuade...

...parents buy a dog.
...mom, so as not to go to school.
...a girl to sleep with you.

None of them suited me. Not at all. And in general, the mother who is being persuaded is me, I don’t need a dog, a girl even more so... What about stubborn men?

The guy (may the literary editor forgive me for this word), judging by the first three, is being persuaded:

have a child;
marry;
come.

Where? For a wedding? Or come to the other end of the city to get a discharge from the maternity hospital?

And now inquiries about women.

How to persuade a girl:

have sex;
kiss;
take a walk.

It’s a bit like the children’s task “put the pictures in order and find the missing ones.” This is what I did instead of writing an article about relationships.

So mysterious

First on the agenda was the issue of mutual understanding. Going through in different manners “Why?”, “Why?” and “Why?”, I found out a lot of unexpected things.

Men, it turns out, are interested in why girls:

go to the toilet in pairs;
draw eyebrows;
they make the lips “ducky” in the photo;
use panty liners;
wear thongs;
paint their nails different colors.

And (almost at the end of the list) they take out the brain and change. Darling, I’ll probably forget your holiday romance with your fitness instructor. But going to the toilet with a friend is beyond my understanding!

Women think bigger. They care why men:

cheat, but don’t leave;
do not write first;
love bitches.

And hundreds of thousands of girls don’t know why men grow their nails on their little fingers. And who will know? Pushkin?

When it comes to practice (read: relationships), the tone changes.

The men showed themselves to be rare cynics. The very first question:

why doesn't she give popular search engine this is more than 100 million answers!);
doesn’t write first (slightly fewer are interested. And what exactly doesn’t write? “Come to me, I’m all on fire”?);
I was offended (by a huge, measly 3 million, margin. How can one not be offended?).

Other pressing issues:

what to do if a girl doesn’t call or write;
looks into the eyes and smiles (but does not write or call?);
doesn't pick up the phone or call back.

Women's requests turned out to be much more predictable:

Why doesn't he call?
does not love;
won't marry.

why doesn’t he add him as a friend (or friendship, or romance - everything is logical);
doesn’t close his eyes during a kiss (that means he won’t close his eyes to everything else?).

The situation with the separation is indicative - the difference in views is obvious. Men are interested in:

How to return;
how to survive;
how to forget.

The girls are worried about another one important point- how to take revenge. Questions about revenge are generally predominantly female. Searches on the Internet:

how to take revenge on a friend (did she write to him first?);
to a man (replied to a friend?);
married lover (cheats, but doesn’t leave);
rival (the latter - also with the help of magic). Maybe those who go to the toilet in pairs are performing magical rituals?

Mating games

In marriage, relationships, requests, and questions in a search engine change. For example, “Why doesn’t he call?” gives way to the philosophical “Why doesn’t my husband pick up the phone?”

...looks at other women (it’s good that he doesn’t call them!);
...doesn't wear a ring;
...doesn't give flowers.

Claims of men to their wives:

Why doesn’t he want to? (Did you manage to call and marry the one who refused at first?);
Why does he swear and disrespect?

Why do wives fight? Probably because the husband is not persuaded:

for a second child (a boy and another boy);
per child;
for a third child (well, that’s right, first you need the second and at least the first).

Judging by the search engine, their husbands persuade their wives:

have sex;
don't get divorced;
lose weight.

If requests do not work, heavy artillery is used. Requests with “force” are even more surprising.

respect your husband;
lose weight (again?);
be in love;
be jealous (in vain, is he trying, looking at others and not wearing a ring?);
cook (and how will you lose weight here?).

stop drinking (fair - you stop drinking, and I stop eating after six);
work (apparently, not quit, but start);
smoke(quit);
make decisions (except “not to work”).

Maybe it's just not very successful marriages and the wrong husbands with the wrong requests? Or maybe my region is conflict-ridden, and slender wives from Tula and Kirovo-Chepetsk just want to be given fewer flowers - there’s nowhere to put them (there’s a child in each corner).

Or maybe happy couples just went to listen to the nightingales and don’t torture the search engine with all sorts of nonsense? Following those who, without the advice of the audience and forums, simply called, confessed, love and long ago chose both a name for their third child and a nickname for his dog.

TEXT: Arina Borisova

Yandex began in the late 1980s. And today it is one of the most popular among search services. The main feature of this search system is that it searches for keywords without taking into account the number of parts of speech and prepositions used in them. Displays sites upon request, based only on keywords. This feature is very convenient for users, but analyzing queries in Yandex becomes more problematic.

In addition to the popular today Google and the named search engine, Rambler is also used. It is more accurate in terms of searching queries, but less popular.

What is "Yandex Wordstat"?

This special service was created by Yandex for webmasters and optimizers. This system helps create semantic core site and choose the right keywords for each new article that you publish on your site. And this significantly increases the number of visits.

In addition, Wordstat helps to assess the competitiveness of your Internet resource.

By registering in the mentioned system, you can use keyword selection to find the most popular queries.

The system provides information about requests throughout the month. By entering the word and phrase you need in the topic field, you can filter the results by region.

When selecting queries, you can use special operators that make the search easier.

Most popular

In 2012, a list was created of the five topics that people most often search for on the Internet. Ryan Dube, an SEO with 10 years of experience, helped put this list together.

These results cover the entire global population. Let's look at them:

So, the requests of children and adolescents came first. Here are questions about why parents forbid something, and how to kiss a girl for the first time. There are many topics that children and adolescents are embarrassed to discuss with adults. However, this is a completely healthy interest, and there is no need to be afraid of it, experts say. Although kids should think about how to clear queries in Yandex before parents find out what questions are swarming in the heads of their children.
The next topic calls into question the mental health of most people. These are scenes of rape and torture. As they say, no comments.
In third place was the question “How?” with many variations. How to build, plant, cook?
In fourth place are purely female questions: how to seduce a man, lose weight, remain attractive and desirable?
And of course, many people read articles on the topic of certain diseases. Many of us prefer quality text doctor consultations. We usually look for symptoms that seem to us to be a manifestation of a non-serious disease on the Internet.

These query statistics in Yandex help you decide on the choice of content if you are looking for a topic to create and develop own project. It’s worth focusing on when choosing a topic for a new blog.

The most frequent request in Yandex

Probably, many Internet users once wondered: what queries are entered into search engines? People work with websites on a wide variety of topics, develop online stores and companies, and this, as a rule, is the basis of their search activity. It helps to track what questions most often concern users. special system"Yandex". So, what is the most frequent request in Yandex?

A large number of users solve operational issues. The rest are concerned mainly with pressing matters that are related to small personal needs - to eat, play, watch and, of course, talk. The following are the results obtained within one month.

World online

Nowadays, people do almost everything on the Internet - work, study, shop. Fortunately, their percentage is not so high that the city streets are empty. But at the same time, the most popular query in Yandex contains the word “site”. This primarily includes website promotion (as many as 146,000,000 requests per month!). Some are looking for specialists to promote their own websites, others are trying to master this skill on their own. After all, a well-promoted website brings in good income.

This is especially true for online stores. And they are next on the list. Users actively make purchases via the Internet, ranging from underwear to large appliances. The number of online stores is growing steadily. Many create their own and work only via the Internet, others increase the number of sales by creating a catalog.

Advertising sites are no less in demand. Among them, the leader is OLX, previously called “Slando”.

Facebook and VKontakte

Facebook is also one of the most frequent requests in Yandex. He is in the top ten most popular social networks in the world. He is accompanied by YouTube, VKontakte, Twitter, Weibo, etc. The number of users is about 1.4 billion. At the same time, 160 million are citizens of the USA, Brazil, Turkey, Great Britain, and Mexico.

With the decline in popularity of VKontakte, which was previously liked much more by Russian-speaking users, the demand for Facebook has increased significantly. But at the same time, VKontakte is trying not to give up its positions. This is the only Russian site that took 8th place in the top ten most popular social networks in the world. More than 228 million users from many Russian-speaking countries are registered here. Despite the ban on VKontakte in Ukraine, many Ukrainians continue to actively visit this site. Therefore, one of the most frequent requests in Yandex looks like “my VKontakte page.”

And since our population loves to communicate with foreigners (including using special dating sites), the next most common request is “translator”. By the way, many foreign students are registered on the VKontakte network and communicate with Russian-speaking friends. In this case, both interlocutors are forced to use a translator.

Time for business - time for fun

The most interesting thing is that the number of requests for the word “game” totals 75,984,283 times a month. Most of the requests relate to the popular game "Tanks", which is especially popular among men, and to online children's games for boys and girls. They allow you to keep your child busy while doing household chores.

Slightly less often than games, people search for movies to download or watch online. It is noteworthy that when you enter the word “love” into a search engine, it immediately returns films in the genre of drama or melodrama. Mostly Turkish.

What do people prefer to watch? The larger number of queries on Yandex indicates that they most often watch shows (like “Kitchen” and “The Bachelor”), as well as American films. Most often they belong to the fantasy genre. TV series are no less in demand - both Russian and Ukrainian, and American.

Urgent problems

The following requests in Yandex, according to statistics, relate to news, calculating the amount on a calculator, and the weather forecast for tomorrow. The weather forecast, by the way, is often correct.

And of course, the horoscope. Yandex provides a huge number of sites with horoscopes for today, tomorrow and for the month. Not far from horoscopes in terms of frequency of requests is the dream book.

Books

Fortunately, they download not only films, but also literature. And they don’t just pump. It is often read online. I am glad that reading literature is still a popular activity for young people. Currently, you can read books online on several sites completely free of charge - “Litmir”, Loveread, Knizhnik, etc.

It is noteworthy that the top three most popular genres of literature are women's love stories. This includes historical, modern and even fantasy. The number of romance fiction novels is growing every day.

The Russian detective story is also very popular. While foreign detectives are rarely read here, Russian detective stories, including women’s detective stories (many of them have a fair amount of humor), are searched for on Yandex very often. They are read online, downloaded, and purchased in online stores.

"Why Chicks"

The question "why" is one of the most popular queries in Yandex and Google. Most people are interested in why this or that organ hurts. Great amount queries in Yandex are focused on headaches, back pain and swelling of the legs.

Slightly fewer people are interested not in health, but in relationships with the opposite sex - “why is he...” or “why is she...”. And here the variations of the questions vary - it could be betrayal, difficulties in mutual understanding and unpleasant situations in which the partner showed himself at his worst. The history of queries in Yandex shows that such issues are usually discussed on forums.

In addition, the following questions are often entered into the search engine:

"Why am I stupid?"
"Why can't I lose weight?"
"Why am I an idiot?"

Usually discussion similar problems happens on forums.

Finally

The history of requests in Yandex is incredibly voluminous, and that’s all popular topics incredibly difficult to cover. But we tried to describe the most popular queries that interest the Russian-speaking population on the Internet. We hope you found the information useful.

Greetings, dear reader. In this article we will look at the topic of what products are sold on the Internet, what people are interested in this moment time, and learn how to do express analysis of various goods and services.

Why might this be useful to us, you may ask? Good question, let's look at all this with live examples.

A certain Artem, an aspiring entrepreneur who had previously worked as a sales manager in a small company, wondered about his own business. Artem decided to sell new technology, starting his business by selling Google Glass ( smart glasses, recognizing voice commands).

First of all, he concluded an agreement with the supplier, purchased the first batch, launched the website and advertising company. Artem was sure that such a cool new product would definitely be popular and would bring good money from sales.

As some have already guessed, Artem forgot to analyze the market. The demand for these glasses began to dry up, according to at least, in Russia. The majority already bought these glasses immediately after the release + due to the sharp rise in the dollar at the moment (02/23/15), the glasses began to cost more than 100 thousand rubles, which further reduced the likelihood of their purchase.

What tool can you use to learn how to analyze demand?

How to find out the current demand for a product or service

The Keyword Statistics service on Yandex will help us with this; we will focus on this service, because the Yandex search engine occupied approximately the same place in 2015 in 2014 - 58.4% of all search queries in Russian Internet, which means it contains maximum information.

Let's take the same example with Artem and the new Google Glass.

To determine the current demand for glasses, enter the phrase “ google glass" (without quotes) into the service search window.

8910 impressions per month were recorded by Yandex for a request containing the words google glass; in the screenshot you can see the most frequently clogged phrases. The data is for the previous month.

Please pay attention to this indicator: SHOWINGS. Many people mistakenly believe that impressions are based on the number of people, but this is not true.

P impressions are not the number of people, since 1 person can score 2, 3, or more times google glass + [additional word], as a result, the search engine summarizes all impressions.

I will give an example for easier understanding:

When searching for a supplier of his goods, Artem entered the following phrases:

Google Glass;
Google glass price;
google glass buy in Russia.

As a result, Wordstat will display 3 positions:

1. Google glass - 3 impressions;

2. google glass price - 1 display;

3. google glass buy in Russia -1 show.

The essence, I think, is clear, if it is not clear, ask in the comments.

Earlier I said that in 2014, 58.4% of users used Yandex, respectively, in order to calculate a more accurate number of impressions in all search engines, follows the number 8910 impressions /58.4%*100%= approximately 15257 impressions were registered in all search engines.

This calculation is very rough, but allows for maximum short term assess the current demand for a product.

For a more accurate calculation, you can use keyword statistics from other major search engines.

As a result, we can conclude that people are interested in this product. For more accurate conclusions, you should pay attention to commercial words, such as: buy, price, cost and so on.

To consolidate the material, indicate in the comments which topics you checked.

How to find out what people buy online in winter, summer or holidays.

Still, the Yandex Keyword Statistics Service can help us in this matter.

To analyze seasonal goods, I propose to consider the situation using the example of a tire store.

In order to see when people are looking for tires, just enter the request “buy tires” into the search bar and switch the checkbox to the “Request History” tab (see screenshot, indicated by an arrow).

Looking at the graph above, we can conclude that people are actively starting to look for tires in certain periods. March-April (summer tires = when the snow melts) and October-November (winter tires = when the snow starts to fall).

By analogy, you can analyze queries and understand what they buy in winter, what they buy in summer, as well as what goods they buy on New Year, with the exception of the Christmas tree and New Year's toys.

We use this method to determine seasonality.

How to identify future demand and analyze demand for the previous period

To analyze this issue, 2 tools will help us:

From Yandex. We are already familiar with Wordstat, I’ll show you with an example how best to carry out the analysis.

Suppose we want to find out the demand for the service “breast enlargement” and take the second request “breast plastic surgery” for better understanding situations. We enter both phrases one by one into the Wordstat search bar, check the “Query history” checkbox, and finally look at the statistics for the previous 2 years.

We see that the demand for the service “breast plastic surgery” is falling. My guess is that artificial breasts are no longer in fashion. Let's check the request for breast augmentation to more accurately confirm our guess.

The same thing, demand is falling, although the graph shows that there is a certain seasonality at the end of the year, due to New Year holidays. Apparently someone wants to give themselves a gift. =)

Let’s go to the Google Trends service, the interface is not complicated, enter the request “breast enlargement”, select a comparison by Countries and Regions - I select Russia.

The output is a graph with results for the previous few years. The graph clearly shows a gradual decline in interest in this service. One can draw a superficial conclusion that this direction is not very interesting in the future.

But for example, the request “fitness”, on the contrary, is only becoming more popular every year.

The graph clearly shows how its popularity is growing. Also in Google Trend, there is a “Forecast” checkbox; when activated, Google completes the chart for the year ahead; this happens on the basis of previous data if there is enough of it for analysis.

A quick question: do you think the demand for the service is growing? plastic windows» based on the data in the graph below? Give reasons for your answer.

Write your answers and arguments in the comments, after 10 answers, I will give my comment.

To help, additional information and a hint for you - pay attention to the growth of the Internet audience over previous years and correlate the data with the history of requests.

What do they buy in the online store in my region?

In order to find out, we will need to open our favorite Wordstat service.

We can look this information 2 ways:

1. by turning on the checkbox - “by region”

2. specifying the search region

Let's consider both options using the example of our hero Artem. Artem realized that it was most likely not profitable to sell glasses from Google, because... the market is very limited at great cost and low demand. So he decided to start working on smart watches.

Let's analyze this request.

Method 1

Step 1 - Turn on 1 checkbox “By region”;

Step 2-Select the “Cities” tab.

Now we see that the greatest demand for this product is in Moscow, then St. Petersburg, Yekaterinburg, etc.

Method 2

Step 1 - Click on the choice of region, the default is Russia;

Step 2 - Select the desired region, in my case it is Moscow and the region;

Step 3 - Click the Select button.

As a result, we see all the statistics on the number of requests and key phrases. We can also look at statistics on request history, etc.

Result:

While reading this article and completing the tasks, we know and can give answers to the following questions:

1. What they look for on the Internet. How, based on this, using commercial words you can understand what people want to buy.

2. What phrases do people use to search for our services?

3. How to find out the seasonality of a product.

4. We know how to identify future demand for a product and how to analyze the future period.

5. How to find out the exact situation for each region.

Bonus for pinning

Based on statistics, write down which brand of car people are most interested in at the moment in Russia, give your answer in the comments:

1. Lada (Vaz);

2. Toyota;

3. Nissan;

6. Mercedes.

In which region is this brand most often searched for?

Analyze the future demand for Lada (VAZ) for the coming year.

Of all the events of 2017 Google users The most frequently searched information was about the 2018 FIFA World Cup draws. On December 13, Google presented the “Year in Search” project, in which it collected information about the fastest growing user queries in the past year.

Events and phenomena

Among the events and phenomena, in addition to the draw for the 2018 World Cup, there are several other sports topics - the World Hockey Championship, the Confederations Cup last summer and the sensational boxing match between Floyd Mayweather and Conor McGregor. The entire top ten looks like this:

Loss

Internet users often respond to death famous people. This year, too, many individuals who made a huge contribution to art, music, theater and cinema passed away. Most of all, Google users were looking for information about Vera Glagoleva, Dmitry Maryanov and American rock musician, Linkin Park vocalist Chester Bennington.

Where to start a new life

Internet users use a search engine to keep up with life and keep abreast of all new trends. That is why very often this year they looked for the meaning of words such as “hype”, “bitcoin” or “eschkere” (you will also find it in the top 10 memes).

And having learned a lot of new things, people thought about how to change their lives. As Google's research shows, these plans are often very ambitious. After learning what Bitcoin is, people begin to wonder how to mine it or how to start their own business. However, among the requests there are also eternal topics, for example, how to start a conversation with a girl correctly.

Internet memes

Every year the Internet gives birth to new memes. At the beginning of 2017, Zhdun became the most popular character on the Runet. Margriet van Brevoort, a Dutch artist who created a sculpture with the head of an elephant seal, did not think that her creation would become so famous in Russia. The phrase "It's a fiasco, bro" became popular after a viral video was posted showing a Shiba Inu dog falling into the water. The phrase has become synonymous with failure.

The remaining seven items on this list also have very interesting stories origin.

Rap artists

And of course, summing up the year, it’s hard not to mention rap culture. This genre is actively gaining popularity, many people know the names of rappers even though they have not heard a single song or seen a single battle (if you don’t know what this is, right now enter the phrase “What is a rap battle” into the search bar) . The battles themselves receive tens of millions of views. And this is what the top ten most popular rappers look like according to Google search users.