Page pagination. What do SEOs say? Best practices for optimizing pagination pages

(or as it is also called - page navigation). How it is implemented determines how many products the visitor will see, and this is the depth of views, and most importantly, for an online store, that the product that the buyer has seen has a greater chance of being purchased.

This interface element is often given undeservedly little attention. It’s straightforward, standard, and can be done in 10 minutes, just like “breadcrumbs.”

The article will not talk about technical implementation using php, css, ajax and jquery, but I’ll tell you what the correct page navigation should be so that it is not only beautiful, but also helps the store sell and does not interfere with search engine optimization.

What can a paginator be like?

It is important that the page navigation in the product catalog, or any other list if you want it to be looked beyond the first page, is noticeable and understandable. Many people, including large online stores, sin shamelessly on both these points.

For example, this is how page navigation is done in new version Wildberries.ru store

Small, faded, unnoticeable.

Page pagination varies. There are dozens of ways to do it. I will list a few for clarity.

Numbers with page numbers. The most familiar paginator, with digital page numbering and forward-backward buttons. Such a paginator appeared simultaneously with the Internet and in many implementations, even on modern sites it has not changed. Look at the screenshot of page navigation in the lamoda.ru store. Not otherwise the main one the target audience such a tool - search robots.

This is what pagination looks like in the lamoda.ru online store.

Everyone is accustomed to such pagination and the task of breaking the section into pages is performed normally by them. This implementation of page navigation is quite suitable for a section with company news, or other materials that have no value in their outdated form, so rarely does anyone other than a search engine view the second page of the news list. This option is not suitable for a product catalogue. Poorly visible, does not motivate to click on link “2” to view the second page.

"Show more". Meet different variants improvements to this paginator. For example, in addition to the list of pages and traditional “forward” and “back” links, there is a large, noticeable “Show more” button, which loads a new piece of content. This is already better than the simple previous option.

An example from a news site, but as an illustration it is quite suitable.

This is done in a similar way in Yandex image search.

An option that works well for an online store is when on the product list page, instead of the last product, a “More” link is displayed, and under it there is traditional pagination.

To click on “2” or “Next Page” in traditional pagination, the user must want it, otherwise they will not notice the pagination block at all. In this implementation, he will notice the link in any case, since it takes the place of one of the products that he is looking at. And if instead of the faceless “Next page” you write something motivating, for example “80 more incredible evening dresses,” then the chances will increase even more.

And, of course, there is the most modern option for how to do pagination - endless scroll. It will become immediately clear what we are talking about if you remember what viewing news on your VKontakte page looks like. There is no pagination block. You scroll the page with your mouse and the content is loaded automatically. An excellent option for an online store, but it also has certain disadvantages. Don't forget about users with outdated browsers and not too much fast computers. In general, this option is almost ideal, especially if you take into account the interests of the search robot and make it the good old numbered page navigation.

SEO Mistakes in Pagination Navigation

Pages 2, 3, etc. are not much different from the first page of the section with a list of products. Therefore, with the right approach, pagination pages may well be located in search engines Oh. I will list a number of SEO mistakes that occur most often and prevent them from being searched well.

Duplicate Title Tag Contents

Same Title (title in the browser window) - common mistake, which leads to the loss of some paginator pages from the search engine results. Occurs due to the generation of all subsequent pages (2, 3, etc.) based on the template of the first page of the catalog.

The name of the pagination pages should be different. At a minimum, automatically add the text “Page 1”, “Page 2”, etc. to the section title. A good option is to come up with names in advance and display them on the corresponding pages. Of course, the names should not be random, taken out of thin air, but in keeping with the topic of the corresponding section. They should also not be displayed randomly every time.

One description for all pages

Same as with the previous error. Often all pagination pages use the same description in description tag. This is wrong, there should not be duplication of description. Also in description there is no need to duplicate content title tag. For all pages of the paginator, except the first one, it is better to either remove the description completely or fill it with a pre-prepared description.

One section description text for all pages

Not to be confused with description. :-) There is an old one, but it still works quite well and legal way improve the relevance of pages - sections with products for certain search queries. This is adding a small text description of the section at the very end of the page, immediately below the list of products.

So, the error is that this text is displayed on all pagination pages. This is not true. The text describing the section should be displayed only on the first page. On others there is no need to duplicate the same text.

Closing from indexing

When a site uses CNC everywhere except search, then in robots.txt all pages containing in URL parameters. This the right approach(I wrote about this in more detail in the article about basic things for internal website optimization), but it is important not to forget about page navigation, the pages of which must remain visible to search engines. Be sure to check that they are available for indexing.

Even such a simple and familiar page element as a paginator can and should look different, depending on the site’s tasks. If the task is to show the visitor products so that he can choose and buy from them, then simply inserting a paginator from a set of UI elements into the design layout is not The best decision. Yes, it will work, but with a little thought you can do better.

In conclusion, some simple tips:

• If you don’t have too many products in your sections, for example, no more than 100 items. in each, then you don’t need page navigation at all. Do not display products of 20 or whatever number on the page. Show everything at once, it will work better than meaningless pagination in this case (when there are few products in the section).
• If there are a lot of products in the sections, and you cannot do without a “page”, make sure that there are not too few products on the pages. 80-100 is quite normal. there is no need to make it smaller and show 20-30 products on a page.
• In addition to the paginator, allow the user to choose how many products he wants to see on the page at a time.
• Consider replacing pagination with infinite scroll.

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What is pagination?

There are several types:

• straight line with numbering (1,2,3)
• straight line indicating positions in the list (1−20, 21−40)
• reverse indicating positions in the list (new, 600−31, 30−1)

Main disadvantages

Time limit for site visits by search robots

Yes, it is not only people who lack such a viscous and ever-elusive substance as time. The presence of the bot on the site pages is strictly limited. The amount of time spent is determined by the ratio of the frequency of content updates, trust and some other indicators. Naturally, the allotted time interval for indexing all required pages The bot does not have enough resources. Especially if he spends it checking huge amount pagination tabs (products, articles, videos, etc.).

Problem with duplicates

Search engines have an extremely negative attitude towards identical content, even within the same site. Depending on the particular structure of your listing, there is a high probability that some pages may have the same content (text, meta tags). , most likely, will cause dissatisfaction with search engines, which will lead to sagging pages in the search results.

Human factor

Most users usually view no more than 2-3 pages from the proposed list. Therefore, from a position below 10th, you can’t expect any traffic.

Usability inconvenience

Using a numerical list becomes extremely inconvenient due to the fact that many web designers, based on the principle of saving space on the site, make the “numbers” smaller.

Not necessary, but... necessary

For promotion, as a rule,pagination pagesfurther than the first one are not needed, but to receive links to news or products they need to be indexed.

Ways to solve SEO problems optimization of page-by-page paging

1. Site navigation extension

Rand Fishkin (genius, playboy, dude, co-founder of MOZ, SEO specialist and a world-famous marketer) in one of his video tutorials advises to reconsider the website strategy. Namely, to replace page-by-page paging by creating second- and third-level directories.

2. Eliminate paginationpagination pages via noindex

Pros:

• This solution to the problem is simple enough to implement relative to the other solutions listed below.

Minuses:

• Eliminates the ability to index all page content.
• Products located in the depths of the catalog wait a very long time for their turn to be updated.
• A large number of filters and products in the catalog is equal to a large number dynamic pages, on which the noindex meta tag should be added.

the main objective this option- removing from the visibility of search robots all pages of the listing, except the first (main), while ensuring the indexing of all products/pages belonging to this catalog.

This procedure is carried out by adding to meta tag:

Adviсe:

• When posting optimized descriptive text for your home catalog, make sure it appears only on the first page.
• Make sure that the URL for the main page is not duplicated.
• Create XML map site.

3. Prohibition of site indexing using the robots. txt

We simply write the directive:Disallow: /category/page

Minus: Excludes content from all listing pages except the first one.

4. Canonica tag l and the “See all” pagefor pagination pages

Pros:

• Understands both Google and Yandex (for Google it is a priority method of exclusion from indexing).
• All information is indexed through the “See All” web page.

Minuses:

• The quality of pictures and the overall volume of content will be subject to certain restrictions.
• Alas, canonical is not a directive for the Yandex search engine. If the content on the paging pages is not identical, the search bot will definitely ignore this tag.
• Thanks to the large number of filters and pages, the number of dynamic pages on which this tag needs to be added increases.

This option SEO optimization implies the creation of one web page on which the entire range of the catalog will be displayed, and using the canonical tag it is indicated to search engines this page, as canonical.

It is enough to register in the following line:

Advice:

• Reduce product volume resolution. This will eliminate the problem of long page loading times.

5. Asynchronous Javascript and XML

Pros:

• The directory appears to search engines as one single web page. As a result: all content will be indexed, and the possibility of duplicates will be eliminated.
• The page does not load as long as in the case of “Show all”.

The main idea of ​​this SEO optimization option is that when you scroll down the page, new content is automatically loaded. This result can be achieved using AJAX (Asynchronous Javascript and XML), which allows data exchange between the server and the browser in the background.

6. Solving the pagination problem using rel="prev" and rel="next" tags

Pros:

• All content is indexed.
• Does not require complex software.

Minuses:

• This tag is not accepted by Yandex.
• The HTML code is simple, but it creates a lot of work to write out all the necessary chains.

The principle is quite simple: with the help of tags, Google receives a command when indexing to combine all pages on which the this code, into one whole.

Example for three pages catalogue:

• for the first

Pagination - page-by-page navigation on a website or even simpler, sequential numbering of website pages. It seems to be a banal and widespread phenomenon, however, there are still disputes around it about whether what should pagination be for SEO?.

Everyone has their own examples and arguments, but the essence is usually the same: more pages equals better SEO. No, not better. Why I already wrote, but let's take a closer look page-by-page navigation on the site. What should be the sequential numbering of site pages so as not to harm SEO, at a minimum. Why not harm? Because the tasks of search engine optimization of a website include determining the exact match of a page to a key query, not creation infinite number duplicates of the same page with the title “Page No. 911”.

Benefits of pagination for SEO

Let's look at the incredible benefits of page navigation for a website in terms of. It provides access to all site pages from the list of category pages. Yes indeed. Especially when you have 50 pages and to get to, say, page 21, the crawler has to drill down... how many levels? Find a product or post on page 21 and go one more level. Yes, the benefits are enormous, especially considering that search bots do not go deeper than 3-4 levels of nesting. No, well, of course they do, but the value and terms of indexing with each level fall exponentially.

What else is useful to us from the serial numbering of website pages? It limits the number of links on the page, because it is inappropriate to have more than 100 links on one canvas. This is really useful. There is also an indirect benefit, in the form of page navigation, which is one of the most popular and familiar methods of displaying large lists of information on a website. That's why we keep it. That seems to be all.

We figured out the benefits of serial numbering of website pages. Now let's figure out how to use pagination and not spoil it.

SEO of page navigation on the site

Let's start with the theory: Each page of the site must answer a specific request. This means that a category with many pages, namely its main canonical page with a direct address, must respond to a specific request. Consequently, a similar page with duplicate content that is or once was on the main page of the category is not just a duplicate, but what is much worse - a competitor home page categories.

There are unique people who try to personalize category number pages by adding page numbers to the headings and even changing the page description according to the template. But here's one question: what query does any of the number pages answer? Especially when you consider the migration of content from page to page. For what key query should the category number page appear in search results, like ? There are no such requests. And as pages for non-existent queries, such pages should not participate in site indexing.

To be fair, it is worth saying that now we're talking about not about chaotic sources like poorly organized forums where you can find one exact match for a key query somewhere on page 768 in one of the posts. I'm talking about sites where there is a rigid structure and a clear logical organization of key queries.

Excluding pagination from indexing

Depending on how page navigation on the site is organized, you can use different ways excluding pages of the site's serial numbering. Let's look at examples:

Eliminating pagination via Canonical links

In short, then canonical link is a link to the main page of the section or the page that is decided to be considered the main one. On each numbered page we indicate a link to the main page and “oh, miracle!” — all numbered pages fly away as if excluded from indexing. If in more detail, then read.

And this is what the code that needs to be placed on each number page looks like:

Excluding pagination via Robots Disallow

Let's imagine that the address of the number page looks like this:

Http://site.ru/category/page/3

All you need to do is ask search robots not to go where they shouldn’t, namely:

Disallow: /category/page

We insert it into and forget about page navigation. Just like in poetry. But then the magnificent Mr. Robots gives us another surprise.

Avoid pagination of dynamic pages

If pagination on the site is organized using dynamic URLs:

Http://site.ru/category?page=3

Please go back to robots.txt and add the ones you already know:

Disallow: ?page=

Clean-param: page /

Get used to creating only landing pages, which carry unique, useful information for visitors and pages that do not compete with each other key queries. Think about which pages should be closed and which should be open for indexing. And most importantly, do not chase the number of meaningless pages - you will lose.

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How many terms exist today that are unknown to people? With the development of technology and everything related to the Internet, there are more and more concepts every day. Even previously familiar terms acquire new meaning and are used by other specialists in a completely different field. Pagination is exactly the concept that migrated from publishing to Internet marketing and became its integral part.

General

You immediately need to determine the general pagination in publishing and pagination in Internet marketing. In both cases the term comes from Latin word"page". Conventionally, we can say that the original concept has practically not changed its meaning. Pagination has moved from paper to electronic format and in some cases changed her specialization somewhat.

Initial definition

So, in in this case Pagination is considered to be an ambiguous term that somehow relates to pages.

But still, the world initially learned about this concept from the publishing industry. There he describes the ordinal one, which is implemented through column numbers. They can be placed at the top, bottom and even on the sides.

If we talk in simple words, then in publishing, pagination is ordinary numbers in the margins of books, documents, magazines, etc.

Automatic

Continuing the topic of publishing, you can find out that there are several types of such numbering. Automatic pagination of text with illustrations is generated by complex rules and according to a special algorithm that independently determines where exactly the page break needs to be created.

In this case, the rules must not forget about other rules, for example, about hanging lines. This is a rather strict rule in publishing, from which Lately Many editors began to leave. Moreover, it is not clear for what reason: either from ignorance, or from laziness, or as a sign of protest.

A dangling line is a term that describes the end line of a paragraph that falls at the beginning of a bar or column. Also, a hanging line can be called the first line of a paragraph, which was “lost” and left on the previous page.

As a result, to prevent this from happening, automatic pagination algorithms monitor this. Thus, the semantic components of the content are located together, without separation from each other.

Separate

Such pagination is a bibliographic term approved by GOST. She is a classic manifestation this definition. Indicates a separate page numbering for each article, part of a collection, or chapters of a book.

Along with this term, the concept of “foliation” appears. It is interpreted as numbering, but not each page, but each sheet. Hence the similar terminology (translated from Latin folio means “page”).

Development

Next, our term appears in the basics of web programming. Pagination is used by designers who interpret it differently. For them, this term means displaying a certain amount of information on one web page. For example, 10 pages are shown in search results. 20-30 threads, etc. can be used on the forum.

In this case, pagination serves as a separator for large amounts of information and is implemented through a navigation block that helps navigate to other pages.

Search Engine Optimization

This is how we smoothly approached pagination and SEO. This topic is more extensive, so for people who are completely unfamiliar with search engine optimization, there will be more definitions. Let's start with the most important thing - SEO.

So, in Russian this abbreviation sounds like “ search engine optimization" In English it stands for search engine optimization. If you don’t delve into the specialized terminology, then we have before us a specialization that deals with external and internal optimization of a website so that it raises its position in search results.

This can be explained with an example. So, you have decided to open a children's toy store. They created a website for this, but what next? After all, without your help, it will not immediately appear to all the people who are looking for children's toys.

Firstly, the system must know that you have a website. Secondly, your resource should contain words that potential client can find necessary goods. Thirdly, the resource must be correctly developed so that search robots do not give it filters and send it to a ban.

To make it all work, they use optimization. If everything is done correctly, then for the request “children’s toys” your resource will be in the first positions in the search results.

Problems

So, now that you know about SEO, pagination will be easier to understand. As mentioned earlier, this term in web programming means almost the same thing as in publishing. The sites also have their own serial numbering, which can be at the top or bottom. We often see it on the pages of an online store with goods, when, after filtering a certain product, we are given a whole list of models.

It so happened that pagination for internal optimization is important point. Questions and two main problems can often arise with it:

• Limited work of the search robot.
• Duplicates.

Restrictions

So, if your site has the correct pagination configured, but without taking into account possible problems, then you will encounter limited work robots.

When they visit your resource to crawl new pages and add them to the index, they do so in different mode. Depending on the site, its depth, and the number of elements, such work may take them more or less time. If you have a young resource where content rarely appears, then robots will come to you less and less, and scanning will become superficial.

If you have pages with pagination, then most likely robots will not go through each of them. Accordingly, not all products will be indexed and appear in search results. All this will lead to low sales figures, because potential buyer won’t even know that your online store has such a toy.

Duplicates

The next problem is related to duplicates. Of course, it all depends on the structure of your resource and how much you have thought through its content. But it often turns out that paginated pages have similar or identical content.

For example, there is a car for sale a certain model and manufacturer, but in several colors. Agree, it happens that a client is looking for a specific product, indicating all the details about it, right down to the color. Therefore, having separate pages for products that differ only in color is good, but dangerous.

All this leads to duplicates. You start finding identical meta tags. may be misinterpreted by the search engine. It is difficult for her to determine how important this or that page is to you and which one is more relevant.

Solution

It just so happens that an SEO specialist is a creative profession. It often requires an individual approach and rarely dictates certain rules. Specialists sometimes have to find solutions to problems on their own. At the same time, they do not follow any recommendations, but try everything that is possible.

But such situations do not include the interaction of pagination and SEO. Possible problems and the recommendations have already been worked out and established, and therefore there are several options for how to correct the “marketing disasters” described above.

Manually

So, the first option to solve these problems is to get rid of page pagination by removing it from the index. To do this you need to use the noindex tag.

Most often, this option is recommended to be used because it is simple and quick to implement. Thanks to this method, you can easily exclude search results all pagination elements except the main one.

To apply this option, you need to add a special meta tag to each page except the first one. This command must be placed in a block.

This tag will help us remove all pagination pages from the index except the main one. But each product will still be indexed.

When using this option, you need to remember a couple of points. Firstly, if you have a description of the main directory page, then it should only be on the main page. Secondly, you need to monitor the duplication of the “url”.

This solution has both pros and cons. It is believed that this option is suitable for the Yandex search engine, and it is also quite simple to implement. But among the shortcomings you can find that you can “throw it away” additional content from the index.

Don't think that pagination is the worst thing that happened to your site. This is a small problem that can be solved in several ways. We have already considered the first one. As we understand, it is more suitable for those resources that rely on the Yandex robot.

Google suggests creating separate page, which would display all the products of a certain catalog. This page is called “See all”. It will be enough to put: rel=“canonical” in the block.

It is important to know that this method requires work fast loading"See all". It should not exceed 3 seconds. This method is ideal for categories that have up to 20 pages with pagination.

Universal

The next method to combat pagination is to use Rel=“prev”/“next”. It is believed that although this is universal option for Google, it is still very difficult, and also dangerous for beginners.

Using the above command, you form a conditional chain between all pages in the category. This attribute helps to combine required pages into one element that will be indexed.

Pagination optimization

This is how you can easily get rid of paginated pages and duplicates. You can choose any option from the above. As practice shows, solutions may be different for different resources.

The main thing is to understand that such methods should still be used by those who have at least a little understanding of optimization. Otherwise, you can seriously mess up, and someone else will have to fix it and at great expense. If you are not confident in your abilities, it is better to immediately contact SEO specialists who do this kind of thing every day. They will independently analyze the site and individually select an option to correct pagination problems.

conclusions

This is how interesting the term under review turned out to be. Everything you need to know to the average user who hears for the first time this concept: Pagination is sequential numbering.

This definition is used in publishing. In this case, we encounter pagination every day when we pick up a book or periodical. The same interpretation applies to pagination on the Internet. The only thing is that in this case the scale of information presentation is different, and accordingly, the numbering may be different.

For example, they can use direct numbering (1, 2, 3, 4...). There is an option for direct numbering, but indicating the number of products in the list. For example, there are 10 products on each page, then the pagination will look like this: 1-10, 11-20, 21-30, etc. There is also the use of reverse pagination in web programming.

The topic of pagination optimization is quite extensive. The problems described above and solutions are just a superficial idea. The rest is best left to the specialists who work with it every day.

It is important to understand that poorly optimized pages with pagination can harm the entire resource, since some absolutely useless materials are indexed, while important and important pages will be ignored.

Hi all! There are seemingly elementary and obvious things in SEO, but if you understand them a little, many questions and nuances arise that worry project owners. Today I want to talk about pagination pages (or also called listing pages). I would like to write a detailed lesson: what, why and why, in order to explain everything how we managed to do this with the lesson.

I already talked about it on my blog (I also told you what page navigation is). Now it's time to show what needs to be done with them from the point SEO perspective. Many people are concerned about the following questions:

• should they be closed for pagination indexing in robots.txt;
• maybe you should close them with meta name="robots";
• or better use rel=canonical;
• or maybe even leave them open for indexing;
• Well, other questions.

So, let's go!

Pagespagination are pages that are created when a list of posts or products is split into several pages. Here is an example of pagination navigation on my blog, these links lead to pagination pages:

As you already understood, page navigation can be on pages that contain a large number of:

• product cards;
• information posts;
• discussions on forums.

Pagination indexing

It’s better not to block pagination pages from indexing so that robots reach as many products/posts as possible (especially important when you have a lot of products). But again, even though the pages are open for indexing, I would recommend making sure that they are not included in the main search. I am against low-quality pages in the index and believe that only the necessary pages should be in the search, and the importance of such pages will be higher than being full of low-quality content. How then?

The whole difficulty lies in the fact that the two largest search engines on our market (Yandex and Google) have different requirements. Let's look at them.

Yandex requirements

Moreover, in this case there will be no problems with indexing products or posts, since rel=canonical does not prohibit robots from crawling through the pages, but the index will only contain the main page in both search engines.

Google requirements

That is, Google does not recommend, as Yandex does, putting canonical on the first page; it also says that this is wrong. But from experience it has been noticed that if you put rel=canonical on the first page, nothing critical happens; sites feel good in both search engines.

And yes, there is such a point: Yandex doesn’t care about the rel=prev and rel=next tags, it doesn’t understand them and simply ignores them.

What do SEOs say?

There are a lot of opinions on this topic, I’ll give a couple.

Some people say that each pagination page needs to be tailored to different queries. For example, the first page is under “Buy a laptop,” the second is under “Buy a laptop inexpensively,” the third is under “Buy a laptop in an online store,” and so on. Don't do this. Search engines are not so stupid, maybe it worked 5-8 years ago, but now it’s definitely not worth doing.

And someone says to prohibit it in robots.txt or use meta tag name="robots" content="noindex,follow". I did this before too, but it's not entirely correct, because behavioral factors pagination pages will not be transferred. Yes, and Yandex also says:

I don’t promote category pages on the blog (but in vain, I talked about the benefits of the right one), I can’t get around to it, somehow I’ll definitely get around to it and remove “noindex, follow”. For those who promote categories, I recommend using the instructions above.

Duplication in pagination

By the way, if Yandex believes that pagination pages are duplicates, then Google does not think so; the main thing for it is to indicate rel=prev and rel=next. If you use the rel=canonical tag on the main page, then only that page will be in the index. If you use only rel=prev and rel=next, the pagination pages will be included in the search engine index.

The prev and next tags show the robot that the pages are linked in logical sequence as if this is one large page. This is why it is wrong to simultaneously use rel prev/next and rel canonical on the main page. That is, if you want to specify both canonical and prev/next, then we point canonical only to the page itself (to itself).

How to design pagination pages

The text of the heading/category description should be displayed only on the first page; pagination should not be displayed on other pages. This is so that there is no strong duplication, and the text is still displayed primarily for robots. And users who have already moved to the second and other pages are no longer interested in the texts + improved usability.

If you have an online store, you can add a link to the "All products" page of this category. This will allow you to view the page immediately, without navigating to other pages. In this case, search engines recommend putting rel=canonical on this page with all products without pagination. But here you need to be careful, because if you display a lot of products/posts, the page will take longer to load, and search engines like sites that are as fast as possible.

And also, if we are on the second or any other page, the link to the first page should go directly to the main page, and not to /page/1, here is an example:

I repeat, there is no need to block pagination pages from indexing. Again, a screenshot of “Plato’s” comment and a link to it have already been given above.

Someone does endless scrolling (products/posts are loaded as you scroll down the page). If you do this, again you need to be careful. Or someone displays "Show more" buttons:

Infinite scrolling and other javascript/ajax can be used, but to avoid problems, I would recommend making sure that all elements are indexed and sent to the robot. And yet, I would duplicate the endless scrolling with numbers 1,2,3,4, since some users find it more convenient. Here's an example:

Also, when there are a lot of pages, you can make a breakdown of 10 pages to make it easier for the indexing robot to “run” through the pages, and the pages will be located in fewer clicks. That is, we output something like this:

1, 2, 3 ... 10, 20, 30, 40, 50, 60, 70...79.

Conclusion - what is the right thing to do in the end?

In my opinion, there are 3 options for the most correct development of events:

1. If Yandex is important to you or both search engines are interesting (for almost all projects for Russia), then we make a canonical on the first page.
2. If you are only interested in Google (for example, your site is located in the CIS countries, where in some of them there is practically no traffic in Yandex, or foreign projects), then we make rel canonical for itself and register prev/next.
3. If you have a page where all products are displayed, you can point the rel canonical to it, use rel=prev and rel=next. Then it will be correct for both search engines. But in this case, let me remind you, there are also disadvantages: if you have categories where a larger number of products are displayed, this will slow down the loading speed of the site, and this affects the ranking.

In all cases, a ban on indexing is not required (neither in robots.txt, nor in meta name="robots"). Do not forget that we place the text only on the 1st page, so that there are no duplicates with a large number of matches. You can track changes to pages in the index in the Yandex and Google webmaster panels.

If you take similar steps to optimize your site, the results will not be long in coming. Here is a fresh example from our latest work (this is the total traffic from search engines, we started working in October 2017, click to enlarge):

Guys, who managed to get to the pre-recording of my SEO marathon, I answered almost everyone’s questions, there’s still a little bit left, a lot of questions have come in, I’m sorting them out. 🙂 If suddenly you didn’t have time to sign up for the marathon pre-registration, wait for news on the blog (subscribe to the mailing list so as not to miss the start of sales), we start in February!

Well, the question is: what do you do with pagination pages on your projects?