Popular hashtags on Instagram in Russian. Using hashtags to promote your Instagram account

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When hashtags first started making their way from Twitter to television, many thought they would never become fashionable. However, today people (including stars and TV presenters) are happy to use phrases like: “Hashtag I-told-you-so,” “Hashtag Sorry-I-am-not-sorry.” Hashtags have entered speech and become an integral part of platforms such as Twitter and Instagram.

And since Instagram is one of the most popular and engaging social networks, it is very important to understand what its hashtags are and how to use them.

In this guide, you'll learn why these elements of social interaction are important, what an Instagram hashtag campaign is, and what tools are available for hashtag research. The guide contains best practices and examples of small companies using them successfully. It's useful for social media experts, businesses without an Instagram profile, and everyone in between.

Why are hashtags on Instagram so important?

Just like on Twitter, a hashtag on Instagram automatically becomes a link that the user can click to see other public posts tagged with it. Hashtags can be part of or an extension of a conversation, and they can also start a conversation between you and your users, which is extremely valuable: Instagram users are especially open to interacting with small businesses.

People often click on hashtags that interest them or search for posts containing a specific hashtag. Therefore, relevant hashtags in your public posts that meet the interests of users significantly expand your audience reach. Instagram often allows you to connect with potential clients who would otherwise not know about your existence: hashtags are what make this possible.

With the exception of paid service Instagram Ads, hashtags are the most effective method help your target audience find you, which is necessary to gain permanent, engaged followers on this platform.

Every company benefits from having one or two branded hashtags of its own. Most companies use them in every post and encourage users to share them. These hashtags should be as relevant as possible: good examples for small businesses are #ilove9round and #wheredoyoubarre.

It is worth including the name of the company in your brand hashtag: then it is unlikely to be stolen from you, and people will know how to use it. Do extensive research before deciding on a hashtag, and be wary of typos, mistakes, and ambiguity. In the next section, you'll learn about hashtag research tools.

What is a hashtag campaign on Instagram?

These campaigns are used not only to increase brand visibility and awareness, but also to drive engagement and conversion. In number good examples includes hashtags created to generate user-generated content, non-profit hashtags, hashtags for events and branded competitions.

An advertising campaign on Instagram can attract a lot of attention and bring significant profits. Typically, although not always, such a campaign is not built on the main brand hashtag. Campaign hashtags can serve as calls to action, such as #wearyellowforseth.

To launch a campaign like this, think about what you want to achieve with it and focus on that. Post several posts containing a description and, if necessary, an explanation of why the campaign is important and what you want to achieve. Include a CTA in every post, in the form of a hashtag or plain text, so users know what action they need to take.

Tools for learning hashtags on Instagram

For those who are about to launch a hashtag campaign or want to find popular hashtags that expand their reach, there are great tools that can greatly speed up the process. Hashtags are no less important than keywords on websites or blog posts: if you don't use them correctly, you won't connect with your target audience, and to use them correctly, you need to do research.

Off-the-shelf tools can help with different aspects of research: some, like Hashtagify, are good for creating hashtags, while others, like keyhole, let you determine search volume for certain hashtags.

15 Great Hashtags to Increase Visibility

Trending topics come and go, and there are pros and cons to using certain hashtags, but a few are always good to add to improve your results. Sometimes very general options instantly increase engagement and audience reach. Examples of such hashtags:

#love
#instagood
#tbt (Throwback Thursday)
#wcw (Woman crush Wednesday)
#mcm (Man crush Monday)
#photooftheday / #picoftheday
#instalike
#food (who doesn’t like food?) / #instafood / #foodporn
#family
#nofilter
#blackandwhite
#motivation

#love is the most popular hashtag Instagram: it contains more than 988,000,000 posts.

The visibility of these hashtags is high, but the competition for attention and engagement is also significant. Don't overuse them: add only one or two of them to each post and focus on hashtags that are most relevant to your target audience. Your posts should not give the impression that they were written by a spambot for the sake of likes.

Best practices for working with hashtags on Instagram

Do you want brilliant results? Here are some best practices for this.

Use a lot of hashtags. On Twitter this is not possible due to post length restrictions, and on Facebook you simply cannot do this, but posts on Instagram with many hashtags increase engagement: many studies show a relationship between its level and the number of hashtags. Don't limit yourself to just one - use at least 11 if possible, but be sure to put your most important hashtag first.
Use local/geographic hashtags. This is especially important for regional businesses and those trying to attract visitors to an event. Using hashtags like #moscow or #obninsk will allow your posts to get noticed by interested locals, and your profile will direct them directly to the store. You can also tag your location in some posts, which is a useful perk.
Change hashtags. One of the biggest mistakes is to constantly use the same hashtags without any variety. While your branded hashtag should be present throughout, other tags should be varied to expand your audience.
Use your branded hashtag in every post. This increases engagement and user content with your hashtag.
Support trendy topics, whenever possible: trending content will be seen by many people. But always do your research on such topics before using relevant hashtags to make sure they don't have controversial connotations (this happens more often than you think).

Examples of small companies successfully using hashtags on Instagram

Most articles are about marketing strategies highlights cases of large brands, but they are not the only ones achieving good results on Instagram. Here are some case studies of small and medium-sized companies achieving success using hashtags.

Hawker's makes great food and their hashtags are just as good. All branded hashtags are listed on their profile where they are visible so people remember them better and use them more often.

Hawker’s also choose suitable hashtags for their posts: it’s always a mixture that includes:

brand mention
popular trends, for example #noms and #streetfood
funny hashtags like wishyouwerebeer

In some posts, the company uses #SolveHunger to draw attention to the fact that it is engaged in charity. This great way increase engagement and improve your company's reputation.

Johan Persson is a talented landscape photographer who uses Instagram to promote his work. And it has great hashtags.

Each post contains many hashtags. This is especially good because the photos are self-explanatory. Hashtags usually include:

the most common ones, for example #instalove, #picoftheday and #instagood
geographical (help local companies find the right audience)
more specific hashtags such as #vsco and @tromso

The combination of very specific and very general hashtags allows this photographer to significantly expand his audience while at the same time reaching interested customers who are ready to make a purchase.

Joanna Bayert sells ceramics and uses Instagram to promote them and find new customers. Her project has many engaged subscribers.

All regional businesses should use geotags in the same way as Joanna. Many posts are tagged with hashtags like #schmidtartists and #millcitymarket to communicate her location—and where to buy her creations—to locals. This helps people interested in Instagram posts know what events she appears at and find her there. After all, there's no need for fancy sales tools if you can sell without them.

Promotion on Instagram: why does a business need visual marketing?

Instead of a conclusion

Instagram is an important platform that can help any brand thrive: it has great sales potential and drives engagement. Proper use of hashtags allows you to attract many subscribers and sell them your product or service - that’s why it’s so important to choose the appropriate options.

Luckily, by following best practices and examples from other companies and using valuable research tools, you can find or create the right hashtags to grow your audience.

Hashtags on Instagram for likes are used to increase the number of visitors, as well as to increase likes. This is one of the most effective methods profile promotion. If few people know your online account, then the problem is most likely the lack of interesting posts signed with popular hashtags. Correct selection tags allows you to make a post available to a larger number of people, including potential clients and buyers, and an amateur photo will get more comments and likes.

How to use hashtags to get likes?

If you want every post on Instagram to get a lot of likes and the number of subscribers to continuously grow, use tags correctly. Many users neglect this rule. Some people don’t use keywords at all, considering it a useless exercise that has no impact on the number of views. Some people are simply too lazy to select the right tag. After all, you will have to spend a little personal time on this. Others, on the contrary, try to put a maximum of tags under each photo, limiting themselves only to the limits set by the application itself.

Both the first and second options are wrong. It’s better to stick to the golden mean here: you shouldn’t try to include too many tags, but you shouldn’t leave the post without them at all. On average, the number should not exceed 5-7. Overdoing it with tags can play a cruel joke - the post will look “overloaded” and unnatural, like annoying advertising. This especially applies to personal photos, and to a lesser extent to advertised products from online stores. In any case, register over 30 individual words It won’t work on Instagram, as there are standard restrictions.

To get likes on Instagram, not only the number of tags is important, but also their relevance. The word or phrase written after the hash mark (# sign) should serve as a concise description of the product or depicted object. In other words, hashtags on Instagram should be selected according to their meaning: for picturesque landscapes - some, for portraits of people - others, for animals - others. However, there are also universal tags that can be used for a wide variety of posts. They are not tied to any specific event or object and are, in a sense, neutral.

What are the benefits of using different types of hashtags?

A hashtag is a kind of beacon that notices search system when searching and displaying an image to the user. How can other users find your photo? Very simple:

by clicking on this keyword placed under someone else’s photo;
by entering the word in the search bar.

When publishing a post, you can use words that strictly correspond to the subject of the image or combine popular hashtags various types. The latter can be classified not only according to meaning. Consider the possibility of writing words in different forms - separated by a space (the “_” sign) or together, on various languages. You can enter words in Russian, but in letters of the Latin alphabet. Sometimes additional characters are used at the end. Most often, words are written in Russian or English (relevant for Russian-speaking audiences).

Most popular hashtags

Such tags for Instagram are valid in the short term. The effect they produce is reminiscent of a shot. Immediately after posting a post, below it is typed maximum amount likes. However, after quite a bit of time, clicks on the tag will sharply decrease, or even stop altogether. The fact is that a very large number of posts are signed with the same tags, which means that if a photo does not make it to the top, it will quickly end up behind the pages of the first pages.

The most popular tags in Russian that can be used for different types photo (universal): #Moscow #life #life is beautiful #sky #insta #instatag #me #smile #selfie #likes #photo #photography #love, etc.

Most popular tags on English language: #happy #beautiful #selfie #love #Instagood #picoftheday #like4like #me #smile #likeforlike #bestoftheday #l4l #friends #fun #fashion etc.

It is best to combine using mixed tags for promotion. This will allow you to attract your audience from several sources at once. For example, you can use tags in Russian and English, combine universal hashtags with those that are strictly related to the chosen topic.

Second place in popularity

To quickly gain likes on Instagram, you should not neglect the tags that are in second place in popularity. They will allow you to keep the post afloat for a longer time, but the number of likes gained in the short term will be less.

These include: #hot #fitness #Instamood #f4f #eyes #night #Instatag #l4l #followforfollow #girls #all_shots #nature #party #life #Instagramanet and others.

Russian-language tags for getting likes: #view #hello #my #best #subscribe #Instagramnet #city #look #follow #we #club #instatag #photography and other popular tags.

Mixed hashtags for likes: #followforfollow #life #subscribe #Instagramanet #Instagramanet #style #Instamood #iphoneonly #hello #my #happiness #followforfollow and others.

Third place in popularity

If you want to maintain the interest of your target audience for as long as possible, increase sales or promote your account, then tags that occupy third place in the ranking will come to your aid. According to them, the number of visitors is smaller, but users will get to your page over a longer period of time. The post will stay in the first positions longer, and perhaps even get to the top.

You can also come up with your own hashtag and sign your photos and posts on Instagram with it. This is exactly what many stars and TV personalities with a large number of subscribers do. However, this is unlikely to allow to the average user without a record number of subscribers, quickly become popular.

When should you use the most popular tags?

What keywords are best to use and what do the most popular tags provide? Let's figure it out. Any tags, even the most frequently used ones, lose their relevance over time. This occurs due to loss of interest in certain topics. For example, if in the summer the words “sea”, “sun”, “beach” are at the peak of popularity, then after six months the number of clicks on them will sharply decrease. But tags related to the New Year and Christmas holidays, winter holidays, fortune telling at Christmas, etc. will “shoot”. You can also specify a specific time of year, event, or even a date in the hashtag. For example, for 2017, tags like: #summer2017, #autumn2017, #newyear2017, etc. are relevant. You need to choose a keyword or combination of words for Instagram taking into account its relevance.

As for popularity, you need to take into account the following fact: the more popular the tag set, the more visitors it will attract in the short term. That is, the number of views will increase sharply, but not for long. After all, many network users sign photos with this phrase, which means the post will quickly leave the first page. Of course, if you're lucky, you can get to the top and stay there for a long time. However, not all images have a chance to get into the TOP leaders. The content must be of high quality and interesting for customers. Less popular hashtags for Instagram act differently: they do not give a sharp increase in subscribers and likes, but “work” for a long time, bringing visitors. It is also easier to get to the top and maintain positions here.

To promote your profile, you need to select suitable hashtags for Instagram. To be promoted, they must be not only popular, but also correct. Today we will tell you what hashtags are for and how to use them to promote your Instagram account.

What it is?

Hashtags are keywords that can be included in the description of a post. They can be in Russian or English (that is, you can use Cyrillic and Latin letters). To turn a word into a hashtag, you need to write it after the “#” symbol. For example, #party, #gift.

At the same time, it will not be possible to reach a compound hashtag using only one of the words, because Search requires an exact match. This is their main difference from the keywords used to search the Internet.

Interesting fact! The hashtag #Beautiful_Photos is not equal to two hashtags #Beautiful #Photos.

All hashtags have a strictly defined lifespan. And it depends entirely on its popularity. The more often it is posted, the lower its “life”. This is due to the fact that popular tags are used great amount users.

Every few seconds, thousands of photos appear on the Instagram feed. Therefore, on average, such a post “lives” (that is, is relevant) for only a couple of moments. For example, with the popular tag #love, 500 to 1000 photos are published per minute. Because of this, the likelihood that some user will click on it tends to zero.

Types of hashtags

First of all, they are divided into main and auxiliary. The main one reflects the main essence of the photo and must fully correspond to the topic of the post. There may be more additional ones, they help to expand the topic and expand the audience.

For example, to the post where it was published short video from the concert, the main hashtag will be the name of the group. As an auxiliary tag, it makes sense to add a tag with the city (concert location, club name), and the date of the event. You shouldn’t neglect general topics either. For our example, these could be tags with a genre, other words understandable to the audience (#rock, #gig, #tusim).

Important! Hashtags should not be too complex. That is, such that a potential user can type them into a search and come across your post on Instagram.

Additionally, hashtags can be divided into other subgroups. So, there are keywords with a bright emotional connotation or reflecting some kind of mental state of a person (#depressed, #happiness, #having fun, #boring). Others emphasize belonging to a particular topic (#animals, #food, #beautiful, #fashionable). They typically cover a huge range of more specialized topics.

How to place them correctly?

The most common mistake most users make when trying to promote their profile is hashtag spam. Under no circumstances should this be done. Especially if you use words that do not fit the topic of the post. For example, if you put #Funny_Cats on a photo with flowers.

Remember, tags must be relevant, that is, strictly correspond to the topic of the message. So you will not only reach the right target audience, but you can also keep the existing one. Many subscribers have a negative attitude towards hashtag spam, seeing it as an advertising profile whose main goal is to “promote” rather than post interesting content.

The tag must clearly correspond to the topic of the post.
Don't forget to add a description to your photos.
Choose obvious and short hashtags that are easy for the user to write.
Try to take quality, not quantity.
Do not use the most popular hashtags, because... they have a short lifespan.
Track what is interesting to your audience (analyze statistics).

Don’t add more than 10 hashtags to one Instagram post. Firstly, this makes no sense, and secondly, it can irritate users who subscribe to your page and see posts in the feed. This may cause them to unfollow the account.

How to choose hashtags?

Before choosing hashtags for Instagram that will help promote your profile, analyze its other indicators. The number of subscribers, their age, gender, geographical location. This will help to carry out better promotion.

For profiles with a small number of followers, it is worth choosing hashtags that are in the middle of the chart. That is, not too popular, but not rare either. They have a fairly long lifespan and can hang in the tape for several minutes. Because of this, the likelihood that a random user will stumble upon your post from the feed greatly increases.

The fewer subscribers you have, the more carefully you need to select keywords for each post. This is especially true for profiles that have less than 1,000 active users.

As soon as the audience grows to at least 20,000 “live” subscribers, more popular tags with a low lifespan can be added to photos. They are easy to assemble. To do this, you can analyze competitors' pages with similar content and see what hashtags they use. For nature photos, these could be tags #landscape, #sea, #sun, #beach, #sand, #clouds, etc.

Making a hash array

Hash array - list popular tags, which will be needed to draw the curve. It will help you choose the right (most effective) hashtags for your Instagram page, depending on the current number of followers.

The first thing you need to do is choose a topic. In our example, we will work with photographs that depict nature. For them we will choose the main hashtag #landscape.

We do a search on Instagram and find adjacent photos, copy their hashtags into separate files, it is best to use an Excel spreadsheet or Google Spreadsheets for this (we mentioned them not because they are the best, but because of their popularity). For example, for the hashtag #landscape, we got such related ones as #nature, #water_perfection, #clouds, etc.

If you can’t assemble them yourself, then use special service to analyze competitors and collect statistics on Instagram. For example, such a good, and most importantly free on the Internet site as websta.me.

Using the Tag Search menu, we find all adjacent keywords for the tag we have chosen, copy them into the table along with the numbers opposite (the number of uses). Next, use the filter to sort them in order of popularity, so that you end up with a list that starts with the most frequently used tags and ends with the rarest.

It is desirable that the hash array consist of at least 100 tags, but there is no need to copy more than 150 tags into it. We begin to sort the finished list. Depending on the subject of the image (for example, we use a photo of a forest), we remove all unnecessary tags (sea, beach, sand, clouds) and leave only relevant ones. Special attention Pay attention to competition tags, we do not delete them.

Now, the most important thing is to choose the “necessary ones”. To do this, look at the graph, which shows a curve with the average lifespan of hashtags. As already said, for unpopular accounts, we need “average” indicators. Therefore, for profiles with up to 1000 subscribers on their pages, we copy 30 tags from the middle of the document we just created, and then add photos to the description.

For more popular profiles it makes sense to copy and indicate those that are at the very top of the resulting list. Their lifespan is much shorter, but for accounts with a large audience this does not matter much.

You can carry out similar actions using any tags, including not only for Instagram, but also other social networks. Just don't forget to change your hashtag search settings. Should not be used for promotion Instagram profile hashtags from Facebook and vice versa.

How to attract followers through hashtags?

Hashtags are needed not only to indicate the topic of the post, but also to attract new audiences. To do this, put only relevant tags that clearly reflect the topic of the post.

If you add #funny_cat to a post with a car, then the user you need is unlikely to be interested in the account. This can only happen by chance.

To increase the number of subscribers, add broader tags, for example, for a video with a cat, it makes sense to include #funny_animals. Then all users who search in Instagram posts with funny animals, they will also stumble upon your photo or video. Don't forget to include the city where the photo was taken or another important landmark. This applies to attractions and cultural monuments.

You can attract subscribers by adding several tags in another language. But they must also correspond to the theme of the profile, so try not to overuse them.

You shouldn’t rely only on hashtags, so don’t forget other ways to promote your page on the Internet. To do this, you can buy advertising, agree on cross-posting, or seek help from specialized services for comprehensive promotion(For example, ).

Some of them provide services for selecting hashtags for posts, with their help it is convenient to carry out and analyze advertising campaigns. Their main drawback is that you need to pay a subscription to use them. But you can always evaluate the quality of the service within a few days. To do this, each new user is given access to a trial version.

Conclusion

Don't underestimate hashtags. This is an important tool for promotion on the Internet. Remember that profile promotion takes time and analysis. Therefore, it should be approached with all seriousness. Don't put tags at random, choosing the most popular ones.

It is important that they fully correspond to the topic of the post. For profiles with different numbers of followers, you must use and different methods promotion, selection of keywords.

Also, don’t expect that by adding the right hashtags you will immediately increase traffic several times over. To track the effectiveness of the work done, be sure to keep statistics and analyze any sudden changes in the popularity of posts and graphics. And remember that the main way to promote is to use original and high-quality content.

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