Pay TV Entering the pay television market

The table shows the channels that can be received from the Ostankino TV tower in Moscow and the Moscow region. The list is divided into two groups - digital DVB-T2 and terrestrial analogue. Operating frequencies, numbers, characteristics are indicated. Broadcasting everyone federal channels is conducted free of charge. Coded or paid services are not yet available. Digital program packages are distributed among multiplexes, each with 10 channels, 20 are already running as normal, and the third multiplex is being tested. First and Russia 1 go as high resolution HD. Breaks in broadcasting are regulated by the prevention schedule. Search and configuration are possible in automatic or manual mode. Most apartment buildings have cable television, and in the general list you will only find the list provided by the operator. In this case, for reception, you will need an external or internal independent antenna.

The first digital terrestrial TV multiplex
Channel logo	Name	Number	Frequency	Genre	Video format	Audio format
	30	546 MHz	Federal	MPEG4	MPEG2
	30	546 MHz	Federal	MPEG4	MPEG2
	30	546 MHz	Sport	MPEG4	MPEG2
	30	546 MHz	Federal	MPEG4	MPEG2
	St. Petersburg - Channel 5	30	546 MHz	Federal	MPEG4	MPEG2
	30	546 MHz	Federal	MPEG4	MPEG2
	30	546 MHz	News	MPEG4	MPEG2
	30	546 MHz	Children's	MPEG4	MPEG2
	30	546 MHz	Public television of Russia	MPEG4	MPEG2
	30	546 MHz	Federal	MPEG4	MPEG2
	30	546 MHz	Radio	-	MPEG2
	30	546 MHz	Radio	-	MPEG2
	30	546 MHz	Radio	-	MPEG2
Second digital terrestrial TV multiplex
	24	498 MHz	Federal	MPEG4	MPEG2
	24	498 MHz	Religion	MPEG4	MPEG2
	24	498 MHz	Entertaining	MPEG4	MPEG2
	24	498 MHz	Entertaining	MPEG4	MPEG2
	TV3	24	498 MHz	Entertaining	MPEG4	MPEG2
	24	498 MHz	Entertaining	MPEG4	MPEG2
	24	498 MHz	Military Patriotic Channel	MPEG4	MPEG2
	24	498 MHz	CIS channel	MPEG4	MPEG2
	24	498 MHz	Movies	MPEG4	MPEG2
	Muz TV	24	498 MHz	Music	MPEG4	MPEG2
The third multiplex of digital terrestrial TV It has not yet been officially launched, so the list of channels is displayed on a separate page with a broadcast schedule

In the analog range, the number of conventional channels is less and it is planned to turn them off in accordance with official program government on the development of digital television.

The information was obtained from open sources and is current as of the beginning of 2019. As the grid changes, the data will be updated.

Article 37. Erotic publications

×

Law of the Russian Federation dated December 27, 1991 N 2124-1 (as amended on July 13, 2015)
"About the media"

Distribution of specialized radio and television programs of an erotic nature without signal coding is permitted only from 23:00 to 4:00 local time, unless otherwise established by the local administration.

For the purposes of this Law, a mass media specializing in messages and materials of an erotic nature means a periodical publication or program that generally and systematically exploits interest in sex.

Retail sales of media products specializing in messages and materials of an erotic nature are permitted only in sealed transparent packaging and in specially designated premises, the location of which is determined by the local administration.

TMT Consulting analysts note that the slowdown in subscriber base growth continues in the pay TV market: the number of users in 2018 increased by 3.2% against 3.8% in 2017 and reached 44.2 million. They attribute this to the fact that the possibilities for increasing the subscriber base are almost exhausted. Pay TV penetration already exceeds 77%, and users have

The pay TV market continues to see a slowdown in subscriber base growth: the number of users in 2018 increased by 3.2% against 3.8% in 2017 and reached 44.2 million. Growth opportunities are almost exhausted: penetration already exceeds 77%, and users There is an alternative in the form of digital terrestrial TV and Internet broadcasting of TV channels. However, multi-service operators still see potential

“The total increase in the subscriber base in the third quarter amounted to 203 thousand. Three quarters of the increase came from IPTV technology, another quarter from satellite television. The number of cable TV subscribers has decreased by 30 thousand. Market structures in terms of subscriber base and revenue vary greatly. IPTV technology still has the fewest subscribers connected, while the smallest

TMT Consulting notes that this year the growth of the subscriber base in the pay TV market continues to slow down: the growth in 2018 was 2.1% versus 3.6% in 2017. However, revenue dynamics remain stable (in 2017 it was 10.6%). The agency attributes this to the fact that some operators have raised the cost of subscription fees, and their clients began to consume

“Market structures in terms of subscriber base and revenue vary greatly: IPTV technology still has the fewest subscribers, while satellite television has the smallest share of total revenue. The differences are explained by the large variation in the cost of services: while the ARPU of an IPTV user in the 3rd quarter amounted to 307 rubles, in satellite TV

According to TMT Consulting, the number of pay TV subscribers in Russia in the 3rd quarter of 2018 increased by 0.6% to 43.8 million, service penetration exceeded 77%. Operators' revenue increased by 6.5% compared to the previous quarter and amounted to 24.2 billion rubles. The average bill per subscriber (ARPU) increased to 185 rubles. excluding VAT - this is 17 rubles more than a year earlier.

“The first subscriber outflow in the entire history of the company - 80 thousand subscribers in one quarter - occurred in the first quarter of 2018, and then the company attributed it to objective reasons - the transfer of broadcasting from MPEG-2 to MPEG-4 format. Despite the technological support, not all clients switched,” says Elena Krylova, project director at TMT Consulting.

“The share of Rostelecom in the revenue structure continues to grow - the operator already occupies over a third of the market, more than twice as large as the operator Tricolor, the largest operator in terms of subscriber base,” notes TMT Consulting. Thus, Rostelecom's share of revenue in the third quarter was 36%, Tricolor - 16%, ER-Telecom - 10%, MTS - 8%. “Market structures in terms of subscriber base and revenue vary greatly: IPTV technology is still connected

Good day, Habrocommunity. I came up with the idea of ​​connecting good high-speed Internet to my home in order to watch IPTV (OTT TV) independent of the Internet provider. IPTV from two Internet providers which were not satisfactory. The first one had 19 channels. The second one had 38, but they could only be viewed through a browser. I wanted to find some paid independent IPTV (OTT TV) service provider (and not collect free playlists on the Internet that are banned daily) in order to upload his playlist to VLC media player and live happily, having high-speed Internet and paid independent connection. Internet provider IPTV (OTT TV).

I found 4 of these independent supplier IPTV (OTT TV) services:

About company:
Head office in London, and tech. support in Germany. In addition to classic IPTV on a computer, it also sells its set-top boxes for TVs (the delivery of which you pay for yourself).

It is possible to get a free trial access for 3 days (http://kartina.tv/glossary.php?id=17). If previously it was sent to email (after authorization via social networks), now you need to get a scratch card, erase protective layer and activate the promo code. Scratch cards are provided only by promoters and distributors.

Number of channels:
145 channels, 17 radio stations + video library (in which there are not many films and mostly not top new releases)

Prices:
Annual subscription is 174 euros (which is approximately equal to 7609 rubles per year / 634 rubles per month).
Plus another 54 euros (which is approximately equal to 2361 rubles) for the cheapest TV set-top box (if you need one).

What's the result:
There are only three ways to view:
1) Via browser

Screenshot in spoiler:

But looking through the browser is somehow inconvenient in my opinion; the feeling of something not right remains.
2) Through your own IPTV player for your computer (KartinaTV Player)

Screenshot in spoiler:

3) Through your own IPTV player for iOS / Android devices (and after reading negative reviews Regarding it, we can conclude that there are only two ways to view it)

I wrote in those. support for Kartina TV, the question is how to open their IPTV in VLC media player, but they technically shaved me off: “Theoretically, this can probably be done, but you will need to configure VLC media player yourself.”

About company:
Again, the company is not local, it is located somewhere in Germany.

Free trial access (though only for 5 channels).

Number of channels:
Approximately 32 channels + video library

Prices:
Annual subscription is 92.88 euros (which is approximately equal to 4061 rubles per year / 338 rubles per month).

What's the result:
The number of channels is rather poor.

One way to view is through a browser only. At first I read the instructions for installing VLC media player on their website, but this was only so that the browser would pick up the plugin from it. In a word, you can’t watch through VLC media player.

Screenshot in spoiler:

About company:
Located somewhere in the USA. The service is not provided in Russia (but those who want can bypass it - judging by the forums). Mostly they sell their TV set-top boxes.

Number of channels:
According to the advertisement on the site, there are more than 500+ video libraries (but in reality there will probably also be about 150 useful ones). I couldn't find an exact list of channels.

Prices:
The cheapest set-top box + 1 year of viewing costs $326.63 (which is approximately equal to 10,484 rubles per year / 873 rubles per month)

What's the result:
Again, viewing only through the browser (without looking at the TV set-top box). Again, you can’t watch through VLC media player (although they require you to install it for the plugin).

Screenshot in spoiler:

There may be problems when paying from Russia.

About company:
The company is located in Florida, USA. The service does not work in Russia, Ukraine and CIS countries. As the girl consultant said: “This is due to problems with the legislation of your country.” Of course, theoretically, you can use different proxy servers and redirect traffic, but this is already overkill.

Number of channels:
Approximately 200 channels (according to them, because... full list I couldn't see it)

Prices:
Annual subscription is $143.99 (which is approximately equal to 4622 rubles per year / 385 rubles per month).

What's the result:
And again, the ability to view only through the browser (although you need to install VLC media player in order to install the plugin for it).

Addition 1) Raketa-TV

(http://raketa-tv.com)(Feedback from)

About company:
Works through ACE Stream Media (needs to be installed). There is free viewing through a browser (when registering on the site, additional channels are added) and a VIP subscription (with it: 1 - all advertising is removed from the site; 2 - it becomes possible to view on various devices; 3 - channel buffering is accelerated, i.e. they should not slow down).

Number of channels:
Approximately 200

Prices:
2.99 euros (approximately 134 rubles) for a monthly VIP subscription
35.88 euros (approximately 1617 rubles) for an annual VIP subscription

What's the result:
In essence, it is a torrent TV, where users themselves broadcast their channels (broadcasts) to each other. All this is buffered and distributed to others. When purchasing a VIP subscription, you can view it on various devices in addition to the browser (VLC media player, Samsung Smart TV, Android, Apple (OS X), Linux, Dune HD, MAG 250/Aura HD, Dreambox). The playlist works through Proxy. Every couple of minutes it slows down slightly. Since I use free viewing through a browser, I can’t say whether this slowdown will go away when I purchase a VIP subscription. But even just by registering on the site, you will have a sick number of channels.

Screenshot in spoiler:

Addition 2) Pro-tv.net

(http://pro-tv.net)(Feedback from a colleague at work)

About company:
Broadcasts channel streams that are distributed by people or someone else through a browser.

Prices:
Free viewing.

What's the result:
Viewing via browser only. There are no other alternatives.

Screenshot in spoiler:

Addendum 3) Zargacum.net

(http://zargacum.net)(Feedback from a colleague at work)

About company:
A colleague recommended it because they still have a free beta test of IPTV. Need to register.

Number of channels:
68

Prices:
Listed on the website.

What's the result:
1) Works through a browser.

Screenshot in spoiler:

2) It also works great through VLC media player through a playlist (generated on the site).

Conclusions:

In the comments you can see “real” and “live” feedback from Habr users, which contains many interesting and really good solutions. Unfortunately, there is practically no free time to consider them all. For this reason, I have simply added them to the post as a list below. Many thanks to everyone who wrote in the comments.

People often write to me and ask me to suggest the most financially attractive options for watching iptv and how to watch iptv channels for a fee. I have previously written scattered articles on connecting to the most stable iptv providers. Now I decided to combine all these articles into one, add photo instructions for setting up and connecting iptv, and also add a couple of my comments to each individual iptv provider.

OTTClub paid iptv provider No. 1

And so I would like to start with the most stable and, in my opinion, inexpensive provider OTTClub. I have already said earlier and continue to say that at the moment this is the most attractive offer for watching iptv. Its main advantage over other providers is the tariff schedule. There are not many tariffs here, or rather just two.

IPTV tariff No. 1

According to the request tariff, I will try to explain the principle of operation. When connecting to request-based pricing, money from your personal account are filmed only for the period of time that you watched TV.

1 minute of viewing costs: $0.00038

1 hour of viewing costs: $0.0228

According to my observations, I personally get about $4 a month, provided I watch only this provider for the entire month, this is not the final amount, it can be reduced significantly when combined with free playlists. Which is what I usually advise users to do. There are no problems with free playlists; there is a corresponding theme with constantly updated playlists.

IPTV tariff No. 2

Prepayment. That is, the user buys a monthly subscription, the cost of the subscription is $4.5. In this case, you can watch TV around the clock. This tariff is suitable for those who do not turn off the TV all day long.

Now a little about the list iptv channels of this provider:

Channel One HD, Russia HD, Russia 2, NTV, TNT, Channel 5 (Russia), STS, REN TV, Zvezda, Peretz, TV3 Russia, RTR-Planet Ukraine, Friday, Ukraine, ICTV, New channel, STB, Inter, 1+1, 2+2, Mega, 2x2, Comedy TV, Discovery Russia HD, Discovery Science, Discovery World, Investigation Discovery, TLC Russia, National Geographic HD, Nat Geo Wild, Animal Planet, History Russia, Viasat History, My Planet, Science 2.0, Hunting and Fishing, Kitchen TV, Auto Plus, HD-Life, HD Cinema, HD Cinema2, NTV+ Premiere, NTV+ Cinema Club, NTV+ Kinohit, KinoLux, Kino Plus, Our New Cinema, TV1000, Action East, TV1000 Premium HD, TV1000 Megahit HD, TV1000 Comedy HD, Amedia Premium HD, Russian Illusion, Fox Life Russia, Fox Russia, AXN Sci-Fi Russia, Universal Channel, Kinoreys 1, Kinoreys 2, Kinoreys 3, Kinoreys 4, Kinoreys 5, Sport 1 HD, NTV+ SportHit HD, HD, Sport, Eurosport HD, Eurosport 2 North-East HD, Sport Plus, NTV+ Sport Union, NTV+ Sport Online, NTV+ Tennis, NTV+ Basketball, NTV + Football HD, NTV+ Football 2 HD, NTV+ Our Football HD, Football 1, Football 2, Viasat Sport Russia, Extreme Sports, Fighter, Fight Club, KHL HD, RBC, TV, Russia 24, Channel 5 Ukraine, Fashion TV , Music of the First, Europa Plus TV, MTV Dance, VH1 Europe, RU.TV, Nickelodeon Russia, Disney Channel, Carousel, TiJi Russia, JimJam, Cartoon network

As you can see, there are not many channels, but the selection is of excellent quality + new channels that are in demand by users are periodically added. OTT-Club decided to follow the path of channels demanded by users. They didn't bother to stuff great amount slag channels, and created an iptv playlist of the most interesting, for which I thank them very much.

Now about connecting to OTT-Club:

After registration you need to make the following actions:

— in the OTT menu, enter the settings tab, then change the value to Enabled and click the save button.

— go to the Playlist tab, select the server number (if necessary) and click the download button. The playlist will be saved in m3u format; if necessary, you can select a different playlist format, this can be done in the same menu.

Now all that remains is to top up your account and start watching channels

I would like to draw your attention to the fact that by default you will have on-demand billing enabled. To enable the subscription fee, you just need to select the slider (30, 60, 90, 120 days) and click buy. It is up to you to choose which tariff will be beneficial for you.

——————————————————————————————————————————————

Zargacum (Edem) iptv provider No. 2

This is zargacum, at the moment it provides test access, paid iptv playlists can be downloaded and watched almost for free (1$\month), the start of the commercial launch has not yet been announced, so for now you can watch paid iptv almost for free What I wanted to say For this paid iptv provider, neither the tariffs nor the charging methods are known yet, I think they will do something similar to ott-club, prepayment and on-demand charging. I will definitely write about the commercial launch in this article, and I will also describe their new tariffs.

List of iptv channels from zargacum (Edem) for watching iptv for a fee:

Kinoreys 5, Muz TV, Moya Planeta, Nauka 2.0, Outdoor, Rusong, Sovershenno Sekrento, TNT, Pyatnitsa!, Rossiya 1, Rossiya K, STS, Rossiya 24, TV3, Kino Soyuz, Bridge TV, NTV Sport, NTV Futbol, ​​Primiera , Nashe Kino, Perviy, Ren TV, Pervuy HD, Kinohit, Nash Futbol, ​​Nickelodeon, Disney, Amedia 2, 24 DOC, Peretz, Domashniy, TNV Planeta, Nashe novoye kino, Life News, KHL, TVC, Kinoluks, SportHit, Moskva 24, Dozhd, Egoist, Playboy, E!Russia, Avto 24, Eurosport 2, Bloomberg, Universal Channel, Detskiy mir, NTV Mir, NTV Tenis, NTV Basketbol, ​​NTV Futbol 2, NTV Sport Souz, Russkiy Extrim, Rossia 2, STB , Nat Geo Wild, Nat geo, Discovery World, Discovery Science, Animal Planet

New iptv channels are added periodically.

Upon connection, after registration, we enter billing, pay attention to the iptv tab located in the top menu, go to the iptv menu, see the iptv activation button, click (no viruses), you will receive an activation confirmation by email, follow the link in the letter. Now the “paid iptv” service is activated. Once again, go to the iptv menu which is located at the top of the site. You get to the iptv menu, in the upper left corner you click on the MENU button, then we see the tabs:

Select the playlist tab, in order to download it, select the playlist format, server and click the Generate button. The entire playlist is downloaded and ready to use.

————————————————————————————————————————————-

Iseehd.tv iptv provider No. 3

This is a fairly young provider of paid iptv, but which can claim its niche in the iptv technology business. This fruit is designed for people who won’t bother with $10, but just want to watch TV. One of the advantages of this iptv provider is that there are 5 packages designed for different user needs.

And so let's start with a description of these iptv channel packages:

ViP-10$/30 days (Maximum package, by connecting to which the user gets access not only to more than 400 global TV channels)

The optimal package of iseehd.tv channels is $8/30 days ( Universal package, containing about 300 of the world's best channels, some of them broadcast in HD quality.)

Sports - $6/30 days (A real gift for sports fans and a wise decision for sports pub owners.)

Minimum - $5/30 days (For only $5 per month you get the opportunity to follow general and thematic broadcasts of broadcast channels everywhere)

Test - 1$/2 days (Trial version of the ViP package)

When connecting to paid iptv, everything is extremely simple. Register, go to billing iseehd.tv, follow the Tariffs link, which is located in the top menu. Then follow the View package link, which is located next to the package you need. Then select the period for which you want to activate it and click on the connect button. In a pop-up window you will be asked to pay for the selected package, after which we pay in a way convenient for you, download the paid iptv playlist and enjoy watching.

In conclusion, I would like to add that in this article I have described those iptv providers who, in my opinion, deserve your attention? I recommend paying attention to OTT-Club, in my personal opinion this is most best provider paid iptv. Regarding torrent TV, for which I am asked very often, from my own experience I say that this is still a hemorrhage that you should not mess with.

If you liked my article about connecting and setting up iptv and you want to thank the author, you can click on the button on any of the social networks located just below. Thank you for your attention, good luck watching iptv channels.

Paid playlists for IPTV m3u format 2017

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On TV

Dear ITNET subscriber.
You can purchase or rent all the equipment necessary to watch IPTV on your TV.

Choosing a Paid Iptv Service for Dune

You can familiarize yourself with the offered assortment and terms of purchase in the “Equipment” section.

What is needed to connect:

1. 1. Select the model of the TV set-top box.
   Before applying for connection, you should read technical capabilities IPTV set-top boxes.
   You can get information about the features of the equipment and its cost in the “Equipment” section.
2. 2. Leave a request for an IPTV connection; there are several different ways to do this:
   • V personal account subscriber in the “Services” section
   • by phone 8-800-555-49-15 the call is free
   • by landline 6-44-88
   • by visiting our office at st. Lopatina, 21

   As a result, you receive your login and password to be able to watch IPTV.
   An application is also created in the technical department for installation and commissioning of the equipment you have chosen.
   If you are not a subscriber to the ITNET network, then you must leave a request for connection or at the above phone numbers and address.

3. 3. Pay.
   You need to place in your account an amount sufficient to pay for:
   • monthly cost of Internet tariff
   • monthly cost of TV package
   • the cost of the equipment you choose or the monthly rental fee, in the case of renting a set-top box

   You can get more information about purchasing consoles and other equipment in the How to Buy section.

4. 4. Meet our specialists.
   Technical workers will deliver, install and configure the equipment you purchased free of charge.
   All work will be carried out at a time convenient for you. Will contact you technical service and coordinates the arrival time of our employees.
5. 5. Next, all you have to do is enjoy high-quality image, sound and abundance of choice of TV channels, as well as multimedia capabilities TV set-top boxes.

On the computer

To watch digital television on your computer, you need:

1. Install special software – “PC player”. Download the application from the link “ITNet IPTV Player" Installation and configuration instructions are in the section IPTV setup Player.
2. Get a login and password for your account. This can be done in your personal account, in the “services” section.
3. Pay.
4. Deposit into your account an amount equal to the monthly cost of your Internet tariff, as well as an amount sufficient to pay for the TV package you have chosen.
5. Enter your account identification data in a special form that the IPTV player will offer.

Attention:

• To watch IPTV on your computer, no additional equipment is required.
• The IPTV service is provided only to urban users computer network ITNET".
• Watching HD channels is only possible when using an HDMI cable.
• We do not guarantee the high speed of the MAG 245 set-top box while watching HD channels (slow channel switching, menu speed restrictions, etc.).

Review: Ottclub.cc - online television - The best IPTV service I have used

Advantages:

Quality, stability, multiroom for 3 devices, many subscription options

Flaws:

A little expensive, but because of the quality you turn a blind eye to it

I already did short review to one of the most popular IPTV services in the domestic segment, “Edem TV”, and, summing up, hinted that if you want more stability, you will inevitably have to look for an alternative.

I've been using OTTCLUB for a couple of years now. There are more than 170+ channels, many in HD format and even Full HD. I think there is no point in listing them. I’ll just name the categories: General (First, NTV, TNT and others), Educational (Discovery line, Viasat, etc.), Children’s (domestic and foreign), Musical (domestic and foreign), Sports (the entire line of Masts is present), Film, News, Foreign (Ukraine, Kazakhstan, Armenia, etc.), Adults.

There are several options for subscribing to the service. I chose “Lite” for $4.5 per month (SD and HD quality TV channels are available), since almost all evenings the TV shows cartoons for the child, and I devote weekends to watching sports broadcasts.

Premium quality IPTV television

I watch on an Android console, although it is also possible on a PC and Smart TV, and Apple devices.

Among the main advantages of the service is the presence of several broadcast servers, each of which is more suitable for certain regions or providers (needs to be tested).
Referral program - allows you to earn 20% for attracted users.
Discounts for Dealers up to 40%.
Availability of a trial period after registration.
Multiroom - one playlist can be simultaneously viewed on 3 devices on the same network
Well, the main plus is that there are no slowdowns or freezing of HD channels even with an Internet speed of 10 megabits per second. In addition, the quality of HD channels is not inferior to FullHD from competitors. This can be seen in the screenshot below. Stability demo in my video review here (link to my video on VK).

For myself, I consider OTTCLUB to be the best in its segment. Yes, the price of even a Lite subscription is a little steep, BUT THE MAIN THING is that there is stability. You can pay 1$, 1.5$ or 3$ from direct competitors and suffer from slowdowns...

IPTV from TVIPTEL

Test digital television with us

Dear subscribers of the TVIPTEL network!

We invite you to become participants in testing the DIGITAL TELEVISION service using IPTV technology. The IPTV TVIPTEL service is a stream of television channels transmitted over the TVIPTEL data network (Internet).

Since the service is free and is in testing mode, the number of channels changes periodically; you can find the list of television channels here (Link to the page with TV channels).

How to take part in testing the TVIPTEL IPTV service?

Testing of the service is possible on the following devices:

On a personal computer (laptop);

On a tablet or smartphone;

On a TV with SMART TV function;

On a TV without a SMART TV function using an IPTV set-top box (purchased by the subscriber independently and at his own expense);

It is possible to test the service on several devices at the same time; each view will “eat up” a certain amount of bandwidth available according to your tariff plan(link to Internet tariffs), access speed is approximately 6 Mbit/s. Thus, if you enable the service simultaneously on several computers or on a computer and a TV, then 12 Mbit/s of the total speed will be used.

Personal computer (laptop).

You need to download and install the program (http://www.videolan.org/vlc/) on your personal computer (laptop) (free). Next, you need to download the playlist from the TVIPTEL website (http://iptv.tviptel.ru/tviptel.m3u) and open it using the installed VLC player. You will see the entire list of television channels available for viewing.

Benefits of a paid subscription

Clicking double click mouse on the TV channel, you can view it.

Tablet or smartphone.

You need to install a VLC player on your tablet or smartphone and enter the following address in its settings: http://iptv.tviptel.ru/tviptel.m3u (this is the TVIPTEL playlist), all TV channels will also be available for viewing.

TV with SMART TV function.

We recommend connecting the TV to the router directly with a UTP-5E RJ-45 cable, since the radio channel (Wi-Fi) does not guarantee a high-quality uninterrupted communication channel, which does not particularly affect the Internet service (http://tviptel.ru/services/ip/) , but it will be immediately noticeable when watching TV channels.

In the TV settings you need to find an IPTV viewing program, for example for LG TVs - the SSIPTV program, for other TVs - VINTERA.TV or PEERS.TV and in the settings of these programs enter the following address: http://iptv.tviptel.ru/tviptel.m3u (this is the TVIPTEL playlist), after which all TV channels will be available for testing.

TV with IPTV set-top box.

To test the service on a TV, the most suitable option is IPTV set-top box, of which there are a great many on sale, but not all are suitable for working on the TVIPTEL network. You can find the recommended list of TV set-top boxes here.

In the set-top box settings, you must enter the following address: http://iptv.tviptel.ru/tviptel.m3u (this is the TVIPTEL playlist), after which all TV channels will be available for testing.

According to J"son & Partners, the volume of the pay TV market in Russia in 2010 compared to the previous year will grow by 14%, from 830 million to 950 million dollars. At the same time, the pay TV subscriber base in Russia in 2009 amounted to a respectable 14 .5 million subscribers. Interestingly, on a global scale, the fastest growing segment in the pay TV market is IPTV (22% over the previous year), followed by satellite television. This trend is explained by the versatility of Internet connection and its convenience for subscribers: together with television brings IP telephony and Internet access to the house. Georgy Shabanov, head of department home video and film distribution company " New disc”, notes that the development of the Russian market is hampered by the low penetration of the Internet throughout Russia as a whole, but in the near future broadband Internet will become available even in the outback. So far, the satellite television segment has grown most actively in Russia, although mainly due to the operator Tricolor TV, whose subscriber base in 2009 grew from 4.3 million to 6.2 million users. The potential of satellite television lies in its comprehensiveness - to receive the signal, it is enough to have a “dish” with accompanying equipment.

The potential of the Russian pay television market is largely hidden in the nature of the consumer habits of Russians. “This is due to problems in their heads; viewers are not used to paying for television, which was usually provided to them for free,” says Sergei Zonenlikht, Editor-in-Chief of the Directorate of Programs and Channels at NTV Plus. It is obvious that we are now at the very beginning of the development of a culture of using paid channels. Interest may be spurred by recent innovations in entertainment, namely HDTV, or high-definition television, and 3D TV. According to Zonenlicht, the most promising and “real” of all the currently existing new products is HDTV. A mobile operators Faced with the task of filling broadband 3G and 4G data channels, they will try their best to develop mobile television. Mobile television is a service that provides the opportunity to owners of cell phones or other mobile devices connected to a cellular telephone network, watch television programs and broadcasts delivered via mobile telecommunications networks online. To deliver content to the user's mobile phone, a GPRS connection, 3G network, 4G - Mobile WiMAX or Wi-Fi. This technology was first launched in South Korea in 2005.

In general, the Russian pay television market is developing in line with foreign trends. Therefore, you can get a picture of the future by looking at the developed markets of Europe, the USA, and Asia. Christopher Schouten, director of advanced product marketing at Irdeto, a media content distribution and protection solutions company, says we're all about to see a shift toward continuous consumption of personalized content based on the recommendations of our environment.

He refers to these trends as Triple Screen, Social TV and Media 3.0. In other words, the subscriber will be able to watch the same programs at home, while traveling, at work, use recommendations and recommend this or that series or show to his community. This will become possible, among other things, thanks to the process of merging telecom, Internet and television operators. As Schouten notes, in Russia the launch of 4G networks is paralleling the expansion of 3G, which over time will give our country a state-of-the-art communications infrastructure that is superior to its counterparts in many Western countries.

The dynamic development of the market may be hampered by television piracy, or unauthorized access to the TV signal. In Russia, this is the main obstacle to the development of the media industry. The aforementioned Irdeto and other companies are developing appropriate solutions, but proper development of the market, and therefore improving the quality and availability of services, cannot be achieved without appropriate government assistance. So, having overcome piracy, by the 100th anniversary of television, Russians will have a wide variety of programs available at home on the big screen and on the road on mobile devices, equipped with recommendations from the TV community.

Entry into the pay television market.

Experts differ in their assessments of the pay television market, but talk about the prospects of investing in cable, satellite and Internet television. Investors should especially take a closer look at the content production market. Content (English content - content) - any informationally significant content of an information resource (for example, a website) - all information that a user can copy (download) to a computer disk in compliance with the relevant laws, as a rule, only for personal use:

• texts
• graphics: pictures, photos, drawings, interface elements
• multimedia: audio, video files
• files in the following format: Adobe, Excel, Word, Power Point, exe, rar, etc.

VGTRK (All-Russian State Television and Radio Broadcasting Company) launched a non-terrestrial news channel “Vesti 24” a couple of years ago. Channel One already produces five non-terrestrial TV channels on various topics and is preparing about 20 more. Top managers of television companies CTC Media and TNT also announced their readiness to produce non-terrestrial TV. The most expensive segment for investment is the satellite TV segment, the number of subscribers of which in the spring of 2007 was 513 thousand people. The cost of attracting one subscriber from satellite TV operators is $50-100. Until recently, the satellite TV market was actually represented only by NTV-Plus, a subsidiary of the Gazprom-Media holding.

At the end of the first half of 2007, the operator's revenue was $119 million. Analyst Elena Krylova claims that the main event of 2007 for satellite TV was the emergence of competitors to NTV-plus - the operators Tricolor TV and Orion Express. Experts say their advantage is low cost for subscribers, while NTV-plus packages are designed for the premium segment. In addition, on Far East NTV Plus will begin broadcasting at the end of the year only one channel - “Our Football”, and, for example, “Orion Express” covers all of Russia. The IP-TV segment is the most active in the pay television market. Elena Krylova notes an increase in the number of companies providing this service. Program director of the Comstar Direct company (Stream brand) Merab Gabunia, among the advantages, names the possibility of introducing additional services on the IP-TV platform that generate income for the operator and increase the average monthly income per subscriber, as well as less expensive implementation and implementation compared to other technologies. infrastructure development.

The main problem of Russian pay TV, according to the general opinion of experts, is the lack of quality content. The operators NTV-plus and Stream-TV have their own production, and the operators produce channels not only for their own needs, but also for sale to cable networks. The production of content for pay TV in Russia is at the initial stage, says Merab Gabunia, but this process is developing, and quantity is gradually developing into quality. “In order not to miss out on the market, investors must “catch” this moment of transition,” he says. “Then they will be able to control the process of qualitative transformation and, in fact, the development of the Russian content market.”

Paid impression

The pay television market has not suffered much from the crisis. In difficult times, people prefer to save on more expensive entertainment and stay at home. Pay television in Russia finds it difficult to compete with free television. The latter has an extensive infrastructure since Soviet times, allowing it to broadcast a television signal throughout almost the entire territory of Russia. Today, two Russian state channels - Channel One and Rossiya (VGTRK) cover 99 and 95% of the territory of the Russian Federation, respectively, accumulating almost half of the country’s entire television audience. The indicators of other mass channels are also quite impressive: NTV covers 75% of the territory of Russia, “Culture”, “Sport”, “TV-Center” - approximately 50%. In total, the majority of the Russian population has the opportunity to watch at least a dozen free TV channels. However paid operators Today they are able to offer up to 200 TV channels in one package. And people are increasingly taking advantage of the opportunity to significantly diversify their home TV menu: in recent years, the number of pay TV subscribers in Russia has grown by 15-25% per year (see Chart 1); according to recent studies, about 20 million households now use pay TV subscriptions . In monetary terms, the market volume grew even more dynamically - by 35-40% per year, reaching $1 billion in 2008 (see Chart 2).

To the delight of market participants, the crisis only stopped, but did not stop, the growth in the number of pay TV subscribers. “Despite the financial storms, the television access market turned out to be quite crisis-resistant,” says Mikhail Silin, vice president for strategic planning of the Akado group of companies and vice president of the Russian Cable Television Association. — This is due to the fact that pay television services are relatively inexpensive compared to other entertainment. And during times of crisis, people prefer affordable entertainment at home. Therefore, the subscriber base of pay TV channels is increasing.” In addition, companies offering cable television also provide Internet access services, the demand for which, despite the crisis, is only growing.

However, it is not worth asserting that everything is completely smooth for television access operators. Firstly, they were hit hard by the devaluation of the ruble. This is due to the fact that about 20-30% of the total costs of large operators come from licensing fees for television content, which is purchased mainly abroad for hard currency. Market participants say that many operators are now negotiating with Western copyright holders to get a discount on the purchase of many programs, explaining the need for discounts by the fact that in ruble terms prices for foreign programs have increased, and subscription fee Operators cannot raise it for fear of losing subscribers.

Another negative factor for the market is that due to the decreased availability of credit funds, operators are forced to curtail investment programs. However, in the current conditions this turned out to be not so scary. “With the onset of the crisis, most pay TV operators curtailed their investment programs, and the geographic expansion of the market stopped. Nevertheless, market growth will continue, although not at such a high pace, says Elena Krylova, an analyst at iKS-Consulting. — The reason is that over the previous two years, almost all of the largest market participants have completed the formation of their networks in key regions, so that over the next two to three years they have the opportunity to grow on the existing infrastructure by improving the subscriber service system, optimizing content, growth of labor productivity." In addition, in times of crisis, pay television provider companies will be forced to more actively engage in digitalization of existing networks, which will provide expanded access for content producers to potential audiences. And another market innovation is associated with the devaluation of the ruble and the rise in price paid content for providers. In response to this, cable companies are reprogramming packages towards free content, which they provide more often Russian companies who expect to make money from advertising. From a market perspective, this makes cable television cheaper and expands demand. Thus, all trends indicate that the crisis will accelerate the liberalization of the television market and lead to the rapid formation of content producing companies.

Cable or satellite?

There are many good and different channels. Pay television has ceased to be a luxury for Russians. Now 20 million families pay for a TV signal - they watch TV via satellite or cable. In major cities from conventional antenna refuse more often. In Moscow, for example, this is eight out of ten people. “The potential of the Russian paid market is quite large, because penetration is not yet high enough. There is room to grow, there is room to develop, and, according to our estimates, for example, even the global market is developing almost 2 times slower than Russian market", says Leila Giniatulina, leading consultant in the field of pay television "J"son&Partners Consulting. The competition for viewers is high. Operators are building networks, connecting new cities, more and more TV channels are appearing. The "distribution of forces" between cable and satellite is approximately the same 53% of subscribers versus 45. In small towns and villages it is easier to deliver a satellite TV signal. Cable networks are more often laid in large populated areas. “The cable television service has a number of undeniable advantages over satellite television. This is primarily the fact that when connecting to TV, the subscriber does not need to buy additional equipment, i.e. decoders, dishes. In addition, most cable operators provide broadband Internet access services, which satellite operators do not provide,” says Elena Krylova, senior consultant at IKS-Consulting. Even the crisis did not affect the pay television market. Sales of plates and TV packages grew - unlike, for example, mobile phones. The income of cable operators in 2009 increased by 15%. The main share is shared by the five largest companies.

• The National Telecommunications Group is the leader in the market of cable television operators in Russia, with three and a half million subscribers.
• Comstar - in TV cable several dozen cities, almost one million seven hundred thousand subscribers.
• ER-Telecom company - 20 cities, more than a million subscribers.
• Multiregion Holding - purchased by MTS in mid-July, 860 thousand subscribers.
• Akado is the largest digital cable television operator, its priorities are Moscow, more than half a million subscribers.

The largest player in the Russian cable market is the National Telecommunications group. It includes the National Cable Networks company, the Moscow operator Mostelecom, and the St. Petersburg TKT. In Moscow, the company is developing a large-scale citywide cable television project. They are modernizing old antennas, building modern fiber-optic networks and connecting subscribers to an expanded social package - 36 TV channels. “Of the three million subscribers that we were supposed to rebuild, we are almost all three million subscribers, subscribers - meaning households, we rebuilt them. Therefore, now residents of almost all of Moscow have access to almost 40 channels through a regular TV outlet,” explains Sergei Kalugin, General Director of National Cable Networks OJSC. National Cable Networks announced last week that they were switching to a digital broadcast standard. In Moscow, you will have to compete with Akado. ER-Telecom plans to double its broadcast geography by the end of next year. And the Multiregion holding was recently purchased by MTS. The transaction amount is $120 million. There is something to fight for in the television market. In 2009, Russians paid 27 billion rubles for a TV signal. In 2010 the amount could reach 30 billion.

The main reason that cable is gradually taking over the pay TV market is that in large Russian cities, operators of this type of access have managed to create a developed infrastructure: most large cities of the Russian Federation have a penetration rate of cable TV services of over 50%, cities with a population of over a million (Moscow , St. Petersburg, Kazan, Ufa, etc.) can boast a penetration of over 80%. And in many cases, connecting to the cable operator’s infrastructure is cheaper and more convenient for the subscriber. “Until recently, the satellite television segment showed strong growth dynamics, primarily due to demand in regions where terrestrial and cable TV are inaccessible or not available at all due to objective reasons (climate, landscape, lack of a developed telecommunications system). This could not but make satellite TV popular and attractive for investment,” says Denis Chekurashvili, an analyst at the consulting company J"son & Partners. “However, now, when household incomes are falling, a potential subscriber, given a choice between cable and satellite, is more likely to choose cable. Judge for yourself. : if the cost of a subscription to a package of cable TV programs is on average about 80-150 rubles per month, and a one-time connection fee is about 1-1.5 thousand rubles, and increasingly free of charge, then installation alone satellite equipment will cost five to six times more. Add to this the cost of a monthly subscription, which is also usually more expensive for satellite channels, and you will understand why cable TV is in priority demand.”

However, obvious advantage cable television does not mean that satellite dishes will soon move to museum shelves. “In the coming years, satellite and cable television will develop their niches,” says Mikhail Silin from Akado. — Cable TV will take over the urban environment, satellite will be distributed only outside the city - where it is difficult and unprofitable to lay infrastructure. Although, for example, in the USA, most suburban areas are covered by cable networks. However, in Russia, with its geography, one should not count on full coverage by cable networks in the near future, and this leaves room for the development of satellite access services.” It is worth mentioning separately about the so-called IPTV, or, as it is also called, Internet television, which in terms of the number of subscribers now occupies 1% of the market (see Chart 2). The main difference between IP television is that the television signal is not delivered through satellite dish and not through cable network, but via IP data networks. Companies specializing in Internet access services (Stream, Central Telegraph, Corbina Telecom) are now providing this type of service. Two years ago, IPTV was predicted to have a great future, but the crisis was aggravated by its main limiting factor - the development of high-speed data transmission infrastructure. To provide Internet television services you need broadband fast network, which is now available to no more than one fifth of all Russian households, and many investment programs aimed at its development have been frozen due to the crisis.

Growth will continue

According to most observers, in the near future pay television services in Russia will develop at a fairly high pace. According to pessimistic forecasts, the growth of the subscriber base in the current and next years could reach 10%. Optimistic people talk about the possibility of a 20 percent increase. Among other things, the demand and growth in the number of users of pay TV services are also related to the fact that over the past year or two its operators have been quite successful in coping with the shortage of television content (after all, three years ago, pay TV subscribers received 40-50 channels, but now - many times more). “The situation with the lack of content is being corrected literally before our eyes,” comments Elena Krylova from iKS-Consulting. — Growing competition forces manufacturers to look for new niches and topics. The experience of creating our own fairly high-quality products can be called successful - for example, some Russian business or hobby-oriented channels have already become among the most popular, along with foreign ones Discovery and Animal Planet.”

The near future and competition for clients among operators are also associated with the prospect of implementation advanced technologies, primarily digital broadcasting. Already, every fourth pay TV subscriber (about 5 million viewers) can use a digital signal. And digital broadcasting is not only more high quality“pictures” and multi-channel sound. These technologies open up wide possibilities for the operator in terms of providing various additional services. These include services such as “Video on Demand” - when the subscriber receives a film that is interesting to him to watch. Many people call broadcasting in the high-definition television (HDTV) format an important new service, when the detail of the “picture” on modern TV increases significantly. Here’s another notable service that a number of operators intend to introduce in the near future: the creation of an individual subscriber profile. In this case, a computer system monitors the content of the channels that the viewer watches most often. And if, for example, a subscriber is crazy about football matches, the system automatic mode will offer to watch an important game that will start in, say, half an hour.

In the medium term, the future of the pay television market is also associated with the government-approved program for Russia’s transition to digital broadcasting. As is known, it should happen before 2015. As a result, the number of channels available for free viewing, almost throughout the entire territory of Russia will increase to two dozen in the most remote regions. However, market participants so far say that the development of free access is unlikely to cause serious damage to their business. “Twenty channels is, of course, a lot,” they say. “But compared to two hundred channels and numerous interactive services, pay TV will certainly have a serious competitive advantage and attract more subscribers.”