Panchvidze sold MDK. How MDK became the most controversial community "VKontakte Admin Public MDK


For insulting civil servants of the Russian Federation and municipal employees
Article 130 seems to be.
Here are the comments to her
Commentary on Article 130
1. When insulting, humiliation of honor and dignity is expressed in negative
assessment of the victim's personality, which undermines his prestige in the eyes of others
and damages self-respect.
2. Insult as a crime must be expressed in indecent, i.e.
e. a cynical form, deeply contrary to the rules of conduct accepted in society.
In our opinion, insult is infliction of offense that can be expressed
verbally, for example, in the form of swearing or obscene nicknames; in writing in the form
obscene notes or letters; in the form of body movements - slaps in the face,
spitting in the face, etc. actions.
3. In contrast to slander, it does not matter when insulting, corresponds
whether a negative assessment of the victim's personality is real. About delimitation
defamation insults see also commentary to Art. 129 of the Criminal Code.
4. Signs of insult are present only in cases where the actions of the person
directed against a specific person and there is no doubt that it is
it is about him. So, the Supreme Court of the Russian Federation terminated the criminal case of insult
and slander in connection with the fact that the accused in his publications did not indicate valid
the names of specific individuals, although he took the plots from real specific cases (see Bul.
VS RSFSR, 1988, N 8, p. 6).
5. Insult is considered a completed crime at the time of its infliction,
when it is committed directly in the presence of the victim, and in some
cases - at the time when it became known to the victim from other persons or, for example,
while listening to a magnetic recording transmitted to him under one pretext or another,
for example, for recording.
6. Subjective side - intent, as a rule, is direct. The culprit realizes
that he is offending, and desires it, or, with indirect intent, refers
indifferent to the fact that he humiliates the honor and dignity of another person.
7. The subject of the crime is a person who has reached the age of 16.
8. Circumstances aggravating the insult and affecting his qualifications,
is his publicity, that is, bringing the insult to the attention of the public.
On the concept of publicity, see the commentary to Art. 129 of the Criminal Code.
9. Insult must be distinguished from hooliganism. When committing
the latter's motive for the crime is hooligan motives, and in case of an insult
the motive is expressed in the manifestation of hostility towards a person whose honor and dignity
humiliated. In addition, honor is the object of assault when insulted.
and dignity, and hooliganism encroaches on public order; when insulted
there is always a specific person - a victim, with hooliganism he may not
be.
10. In cases where the insult is associated with extortion, responsibility
should proceed accordingly under Art. 130 and 163 of the Criminal Code, regardless of whether
whether these crimes were committed in a real or ideal combination.

MDK is "no longer a cake" since April 18, 2016. This day, according to the Unified State Register of Legal Entities, the founders of the public - Roberto Panchvidze and Dmitry Aladyshev, who owned almost equal shares in MDK LLC, cut each of their shares in half, and transferred 50% to Eldar Huseynov. He also became the general director of the company, while Panchvidze and Aladyshev had 25% each.

Eldar Huseynov is twenty-nine, he was born in Shatura near Moscow, graduated from Bauman University (Faculty of Informatics and Control Systems) and lives in the Presnensky district of the capital. Eldar is from a wealthy family. One of his first places of work, ten years ago, was in the Tradevest company, which was headed by his father Kamil Huseynov. The company is not particularly remarkable, it was founded in 2005, registered in the center of Moscow and was engaged in wholesale trade, organization of entertainment and gambling.

Until 2009, Eldar Huseynov had a 70% stake in the oil company Nefteprominvest, and his father ran it until 2009. The company managed to light up in a criminal history: 370 million rubles were withdrawn from its "daughter" under the name of "Network Systems" LLC.

This money was not received by the mobile operator MTS for its work, which was attracted by Network Systems as a subcontractor. And the withdrawal of funds, according to the Ministry of Internal Affairs, was carried out by another co-owner of "Network Systems" Alexander Chesalov, he was convicted under the article "Fraud in the field of entrepreneurial activity" in 2014.

This is from my affairs, which have nothing to do with creative activity, straight from another life, a flashback, ”Huseynov told Life, refusing to discuss this stage of his life.

In 2011, when Huseynov began to become disillusioned with the oil business, a scandalous humorous public MDK was created in the parallel world of Vkontakte, which was covered more than once by the administration of the network and the courts. He gained public his Jesuit fame, including cynical jokes about the terrorist attack in the Volgograd bus, the plane crash in Kazan, the death of Zhanna Friske and others. The group now has 7.5 million subscribers, MDK's current daily attendance is in the region of 600 thousand unique users per day.

MDK officials said in 2013 that the project had an annual net profit of $ 1 million. Then why sell such a cow?

The financial performance of MDK LLC has not been disclosed; Sarafanka LLC, which was mentioned in legal proceedings, which belongs to Aladyshev and Vladislav Ivashov, is in the process of liquidation. At the same time, Hermes LLC (listed for Panchvidze and Aladyshev), which also appeared in court cases, showed a net loss of 1.9 million rubles in 2014 with revenue of 13 million rubles.

Roberto Panchvidze declined to comment on the changes in MDK. There is reason to believe that he had a desire to sell the public in the same 2013. Then a rather unpleasant story happened for him: the publication Hopes & Fears decided in its rainbow manner to describe Panchvidze's business, which by that time had become quite public, but the founder of the social network "Vkontakte" Pavel Durov in the comments accused the publication of "advertising jeans".

To date, Roberto Panchvidze and his team are the founders of an entire empire of entertainment publics, including "Eaglet", "Institute for Noble Maidens", "Katavasia" and others - the amount of their subscribers exceeds 20 million people, and the cost of an advertising post ranges from 350 to 45 thousand rubles.

True, the founder of Liveinternet and Mediametrics services Herman Klimenko rates MDK extremely low:

- Zero rubles. The creation of such a resource is not difficult; it only requires lowering the moral threshold. Possession of such a resource definitely does not give bonuses to karma. Rather, minus. There is definitely no special income there. There is no point in buying. Yes, there is some kind of revenue, but the cost of a resource is not only money. This is a whole complex, - said Klimenko.

The head of the satirical public "Lentach" Mark Shein also found it difficult to estimate MDK and its income: “It's hard to give exact numbers. The market is very closed. "

Actually, why does Eldar Huseynov need MDK? For synergies, business analysts say. To promote his main business, which is more fun than his father's - after all, Eldar's projects lack network support.

Friends call him Al. Eldar's friends include rapper Pavel Kravtsov (known under the pseudonym Kravts), artist Zorik Istomin, who, according to Huseynov, had a hand in the creation of the film "Hardcore", residents of the Comedy Club Tair Mamedov and Alexander Nezlobin (Nezlobin). In a conversation with Life, Huseynov noted that seven years ago, friends created a club of interests. And in 2013 they registered the Presnya Family legal entity.

"We have a company of friends, a creative association, and we were engaged in various creative things that we liked. At first we organized stand-ups, Pashka Kravts rapped, then we started making sticker-books, then we signed an artist, Zhenya Didura, that is, we began to develop a music label Then they realized that all this should be called some one name, and called it #presnyafamily. Therefore, we have both Presnya Family and Presnya Family Music stickerbooks. Gufa. "

He confirmed to Life the fact of the transaction and promised "not to change the face of the public."

The changes in the leadership, however, are already reflected in the content - for example, on May 5, MDK and "Eaglet" almost simultaneously published the mini-series "Daring Pranks".

This series is filmed and posted on YouTube by former KVA player Idrak Mirzalizade, one of the main characters in Huseynov's stand-up club. Stand-Up Club is the main asset of the new owner of MDK.

On October 17, 2010, we had our first Stand-Up party at the Beijing Hotel, and we did parties there for several years. Nezlob was the permanent presenter there, and the permanent staff was small. Then Ruslan Bely, Vitya Komarov, Slava Komisarenko performed there, - Eldar lists. - We also started organizing "free microphones" there. Then the TNT producers drew attention to the activities of the small stand-up community and offered to translate it into a television format. And we have always dealt with the club format, the club part of the activity.

According to Eldar Huseynov, at some point it turned out that the main artists left for TNT and began to appear less often at the club's parties, so there was a need to create their own collection point, which would be autonomous. So a year ago, a "stand-up base" appeared on Arbat, 21. There are performances of the main cast, and there the organizers hold "open microphones" - for novice comedians. In 2015, luminaries also came there - Vadim Galygin and Yuri Stoyanov.

At the same time, last year, Huseynov founded two companies: Stand-Up Club and Stand-up No. 1, they organize performances by young artists and experienced comedians. Among the top officials of the holding (besides Mirzalizade) are the resident of the Comedy Club and the host of the Slaughter League Konstantin Pushkin, twice the champion of the Higher League, scriptwriter of the Big Difference Vitaly Kolomiets, Artur Chaparyan and others. A total of about ten participants, for whom the MDK audience will not be superfluous: moving to the Network, Huseynov and partners "filmed" the YouTube program "EveningVecher" in the manner of the American comedy show "Between Two Ferns".

The District Court of St. Petersburg ruled to restrict access to information from the MDK community on the VKontakte social network. Now he is threatened with getting into the register of blocked sites, and MDK has already been on Roskomnadzor's "black list". Why so much attention is paid to him and how it all began - says "Lenta.ru".

What is MDK?

MDK is a community, a public, which emerged on the VKontakte social network in 2011. It gained popularity thanks to jokes, pictures and demotivators, designed in a teenage style, which were posted by the users themselves. Often beyond the accepted ethics: for example, jokes were made about the dead, obscene language was used, etc. And the very name of the community is consonant letters from an obscene word denoting a near-minded person.

The strategy turned out to be successful - the community grew along with VKontakte and became the most visited on the most popular Russian social network. So, at the beginning of 2013, more than a million people were subscribed to it, and by the end - 3 million. The mobile version is now in the App Store itself. MDK now has nearly 6.8 million subscribers.

Monetization

Despite their youth, the founders (in their early 20s) managed to turn the community into a business. Sponsored posts almost from the start.

At the end of 2013, a trademark was registered for the Sarafanka company. Dmitry Aladyshev, one of the co-founders, became the CEO. He owns 34 percent of the shares. His partners, Roberto Panchvidze and Dmitry Trachuk, each got 33 percent.

Panchvidze attributed the trademark registration to the need to fight communities and companies that are trying to cash in on the MDK brand. However, he promised not to interfere with those who use the trademark for non-commercial purposes.

The community also has Twitter and Instagram accounts, but both have gained a little less than 200 thousand subscribers in total - VKontakte remained the main platform. By the end of 2013, the turnover was estimated at $ 1.3 million - according to the Russian Forbes. In an interview with Lente.ru, Roberto Panchvidze avoided making a direct assessment of the current turnover.

Expensive jokes

Both current events and typical everyday problems served as a reason for jokes in the community. The public did not shy away from attacks on advertisers. We must pay tribute to the community: they did not fail to joke about their potential closure.

Screenshot of the MDK community on Vkontakte

The most notorious publication of MDK was a picture with text parodying the words of Zhanna Friske's song, released on the day of the singer's death. In addition to the potential blocking, already familiar by that time for the community, even criminal prosecution was sought for its authors.

The current court case states that each of the community's 695 albums contains 400-600 photographs that are pornographic in nature and can affect the mental health of children. Also, the community has published texts with profanity, pictures that offend the feelings of believers. At the same time, very tragic events did not remain without comment, for example, the terrorist attack in Volgograd. Subsequently, this post was erased.

The consequences of posts

If the closure was threatened quite often (usually everything ended with the removal of the defendant materials), then in the case of the post about the singer, MDK's pain point was affected - the community was disconnected from the advertising exchange, through which a significant part of the income came. However, the community has not changed its concept.

Screenshot of the MDK community on Vkontakte

Often, after complaints against the community, claims were made against VKontakte, however, social network employees usually took a neutral position, demanding a decision from a judicial or regulatory body to take appropriate action. An exception was made only in the above case with the joke about Friske. Also, once the community was banned for posting a link offering to download a malicious application.

In November 2013, the public itself threatened to launch a counterattack, announcing against State Duma deputy Mikhail Markelov for the statements he made on October 23, 2013 about a post dedicated to the terrorist attack in Volgograd. However, no further information has been received about the claim, and the post is not available here.

Any event, be it a lawsuit against the community, or a response, MDK always strives to turn into self-promotion. It is difficult to expect that the next lawsuit will change something in this concept.

Roberto Panchvidze, MDK co-founder, commented on his view of the current situation with the Lente.ru community.







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