How to choose a topic for a webinar. How to organize a webinar - complete instructions
When trading binary options, currency pairs are the most important assets. They are best predictable, and an important tool for predicting prices is correlation. Information on the rates of correlated currencies is used to analyze the market situation, develop a trading strategy and hedge risks.
What is correlation of currency pairs
Currency pairs are when the charts of different assets move in close connection together. Movement can be in one direction ( direct or positive correlation), and in the opposite ( negative or inverse correlation).
Direct correlation of currency pairs– this is when the price line of different quotes moves almost the same:
– this is when different assets move directly proportionally in different directions:
The figure shows an example EUR/USD And USD/CHF. The economies of the Eurozone and Switzerland are closely linked, therefore the change in the value of their currencies relative to the US dollar is also interconnected. The opposite direction of movement is explained by the EUR/USD quote, where the dollar is not in first place, but in second ( reverse quotation).
To systematize the movement, analysts have developed such an indicator as correlation coefficient. It ranges from +1 (complete match) to -1 (absolute opposite). The greater the economic interconnection and geographic proximity of states, the more this value tends to unity.
The most important application of such analysis is price prediction and confirmation of trading signals.
For example, chart analysis EUR/USD showed growth. To verify the correctness of the forecast, you need to receive reverse confirmation from USD/CHF.
Sometimes, to confirm trading signals and analyze the market situation, a comparison of three assets that are minimally related to each other is used. Let's take for example EUR/USD, USD/JPY and EUR/JPY.
If EUR/USD is forecast to go up, then the forecast for the inverse currency pair USD/JPY should signal a fall. If there is no signal for USD/JPY, then you need to carefully study the behavior of EUR/JPY.
The economies of the US, Eurozone and Japan have different influencing factors, so this analysis additionally capable of providing information about which country is the driver of market movement.
| EUR/USD | AUD/USD | USD/JPY | GBP/USD | NZD/USD | USD/CHF | USD/CAD |
|---|---|---|---|---|---|---|
| 1 month | 0.74 | 0.44 | 0.95 | 0.84 | -1.00 | -0.31 |
| 3 months | 0.77 | -0.42 | 0.90 | 0.69 | -0.96 | -0.18 |
| 6 months | 0.50 | -0.34 | 0.66 | 0.66 | -0.90 | -0.22 |
| 1 year | 0.93 | -0.55 | 0.89 | 0.96 | -0.97 | -0.90 |
| AUD/USD | EUR/USD | USD/JPY | GBP/USD | NZD/USD | USD/CHF | USD/CAD |
|---|---|---|---|---|---|---|
| 1 month | 0.74 | 0.71 | 0.80 | 0.93 | -0.72 | -0.80 |
| 3 months | 0.77 | -0.17 | -0.57 | 0.92 | -0.84 | -0.57 |
| 6 months | 0.50 | -0.59 | -0.82 | 0.99 | -0.97 | -0.97 |
| 1 year | 0.93 | -0.58 | -0.97 | 0.96 | -0.97 | -0.90 |
Risk sharing
Working in the binary options market involves some risk. By using correlation, an investor can significantly reduce the likelihood of failure. This is what is used for.
For example, a trader's analysis showed that it makes sense to purchase an UP option on EUR/USD in the amount of $50.
The correct solution would be to analyze USD/CHF and, if there is a signal, divide the option into 2 parts. That is, open a deal UP By EUR/USD for the amount of $25, and a deal DOWN By USD/CHF for $25. Market fluctuations, although predictable, there is always the possibility of force majeure situations.
- In this case, the amount of transactions can be divided in different proportions; the 50:50 ratio is not an axiom.
Hedging risks in a flat market
When market fluctuations move within a price range, the clarity of trading signals may be questioned. In this case, you can hedge the risks of the transaction by opening a contract in opposite direction on a directly correlated pair.
For example, if you buy a $100 EUR/USD UP option, you should consider buying a $50 USD/CHF UP contract.
This strategy only works if there are no sharp fluctuations in the market. In this case, it is desirable to study the movements of other correlated pairs, such as USD/JPY And EUR/JPY to confirm signals.
False breakout
In technical analysis, the opening of a transaction is largely based on the construction of channels and its breakdown. In this case, the trader’s scourge is a false breakout - a deep impulse, after which the price returns to movement along the channel. Adjacent currency pairs serve as the best indicator of whether a breakout is true. Using this strategy is very simple: if the price has broken through the channel in a correlated pair, then you can safely buy an option.
If the price of a close pair has returned to the movement range, then it makes sense to buy an option “against” the short-term trend or stay out of the market.
Risk - management
The investor must take into account the maximum risk per transaction. Typically this amount should not exceed 3-10% of the deposit.
If the risk of purchasing one option approaches this value, then you need to buy a second one taking into account the correlation of assets. If you deposit $1000, you should not buy an option UP in EUR/USD for more than $50. After the purchase, before the end of trading, even a confident signal for the transaction DOWN USD/CHF cannot serve as a signal for action. You must either wait for the result, or hedge buying a reverse option.
What determines the correlation coefficient of currency pairs?
There is no single currency pair that is consistently correlated with another at all time intervals over a long period of time. This dependency is defined:
- State of affairs in the economy. These include political changes, the decline and rise of trade and industry.
- News background. Rumors and release of macroeconomic statistics.
- Geographical proximity of countries. Canadian business is closely linked to US industry, and the European Union influences the Swiss franc and the British pound.
- Temporary factor. The connection between close currencies is more clearly visible on long charts, from 4 hours. With short trading intervals, the influence of the news background is too great.
Positive correlation of currency pairs:
- EUR/USD and GBP/USD
- EUR/USD and NZD/USD
- AUD/USD and EUR/USD
- GBP/USD and NZD/USD
- USD/CHF and USD/JPY
- AUD/USD and GBP/USD
- AUD/USD and USD/JPY
- EUR/USD and USD/CHF
- GBP/USD and USD/JPY
- AUD/USD and USD/CAD
- GBP/USD and USD/CHF
Correlation of currency pairs by chart timeframe
Five-minute chart 5M:
| EURUSD | GBPUSD | USDCHF | USDJPY | EURJPY | USDCAD | AUDUSD | EURAUD | USDZAR | USDHKD | |
|---|---|---|---|---|---|---|---|---|---|---|
| EURUSD | 100 | 83.7 | -65.9 | 69.2 | 87.2 | -90.2 | 88.6 | -20.7 | -65.4 | -27.1 |
| GBPUSD | 83.7 | 100 | -33.4 | 93 | 96.8 | -97 | 73.6 | -16.2 | -64.2 | 9.7 |
| USDCHF | -65.9 | -33.4 | 100 | -27.3 | -45.3 | 43.8 | -52.6 | 0.8 | 34.9 | 9.3 |
| USDJPY | 69.2 | 93 | -27.3 | 100 | 95.7 | -87 | 52.8 | 3.4 | -64 | 27.3 |
| EURJPY | 87.2 | 96.8 | -45.3 | 95.7 | 100 | -95.4 | 71.5 | -6 | -69.9 | 0.5 |
| USDCAD | -90.2 | -97 | 43.8 | -87 | -95.4 | 100 | -81.2 | 21.4 | 63.4 | -2.3 |
| AUDUSD | 88.6 | 73.6 | -52.6 | 52.8 | 71.5 | -81.2 | 100 | -63.6 | -39.1 | -41 |
| EURAUD | -20.7 | -16.2 | 0.8 | 3.4 | -6 | 21.4 | -63.6 | 100 | -26.3 | 45.5 |
| USDZAR | -65.4 | -64.2 | 34.9 | -64 | -69.9 | 63.4 | -39.1 | -26.3 | 100 | -32.3 |
| USDHKD | -27.1 | 9.7 | 9.3 | 27.3 | 0.5 | -2.3 | -41 | 45.5 | -32.3 | 100 |
Hourly chart 1H:
| EURUSD | GBPUSD | USDCHF | USDJPY | EURJPY | USDCAD | AUDUSD | EURAUD | USDZAR | USDHKD | |
|---|---|---|---|---|---|---|---|---|---|---|
| EURUSD | 100 | 68.1 | -76.2 | 36.1 | 56.8 | -64.3 | 83.3 | -28.4 | -40.1 | -29.1 |
| GBPUSD | 68.1 | 100 | -83.6 | 79.6 | 87.2 | -85.3 | 69.1 | -40.1 | -81.7 | -75.5 |
| USDCHF | -76.2 | -83.6 | 100 | -72.4 | -83 | 77.6 | -78.1 | 46.9 | 75.7 | 62.3 |
| USDJPY | 36.1 | 79.6 | -72.4 | 100 | 97.2 | -70.5 | 55.2 | -54.1 | -76.4 | -72.6 |
| EURJPY | 56.8 | 87.2 | -83 | 97.2 | 100 | -78.3 | 69.7 | -54.9 | -77.5 | -71.7 |
| USDCAD | -64.3 | -85.3 | 77.6 | -70.5 | -78.3 | 100 | -76.2 | 57.3 | 73.9 | 78.1 |
| AUDUSD | 83.3 | 69.1 | -78.1 | 55.2 | 69.7 | -76.2 | 100 | -76.7 | -53.9 | -41.1 |
| EURAUD | -28.4 | -40.1 | 46.9 | -54.1 | -54.9 | 57.3 | -76.7 | 100 | 46.5 | 36.5 |
| USDZAR | -40.1 | -81.7 | 75.7 | -76.4 | -77.5 | 73.9 | -53.9 | 46.5 | 100 | 69.1 |
| USDHKD | -29.1 | -75.5 | 62.3 | -72.6 | -71.7 | 78.1 | -41.1 | 36.5 | 69.1 | 100 |
Four hour 4H chart:
| EURUSD | GBPUSD | USDCHF | USDJPY | EURJPY | USDCAD | AUDUSD | EURAUD | USDZAR | USDHKD | |
|---|---|---|---|---|---|---|---|---|---|---|
| EURUSD | 100 | 61.8 | -31.9 | 53.8 | 61.9 | -72.6 | 53.4 | -26.8 | -42 | -60.4 |
| GBPUSD | 61.8 | 100 | 39.5 | 93.5 | 94.4 | -45.5 | 84.3 | -74.9 | -84.7 | -75.6 |
| USDCHF | -31.9 | 39.5 | 100 | 47.2 | 40 | 43.6 | 55.1 | -73.4 | -57.6 | -11.6 |
| USDJPY | 53.8 | 93.5 | 47.2 | 100 | 99.5 | -35 | 84.9 | -78.3 | -88.2 | -76.6 |
| EURJPY | 61.9 | 94.4 | 40 | 99.5 | 100 | -41.6 | 85.4 | -76.1 | -87.1 | -78.6 |
| USDCAD | -72.6 | -45.5 | 43.6 | -35 | -41.6 | 100 | -27.2 | 6.1 | 13.7 | 66.4 |
| AUDUSD | 53.4 | 84.3 | 55.1 | 84.9 | 85.4 | -27.2 | 100 | -95.8 | -92.6 | -67.7 |
| EURAUD | -26.8 | -74.9 | -73.4 | -78.3 | -76.1 | 6.1 | -95.8 | 100 | 91.3 | 56.6 |
| USDZAR | -42 | -84.7 | -57.6 | -88.2 | -87.1 | 13.7 | -92.6 | 91.3 | 100 | 64.5 |
| USDHKD | -60.4 | -75.6 | -11.6 | -76.6 | -78.6 | 66.4 | -67.7 | 56.6 | 64.5 | 100 |
Daily chart 1D: 21
In this article I will show you how to organize from scratch, with your own hands and (most importantly) completely free. Let's start with the very basics and gradually move on to more complex things.
Setting a webinar goal
Before you start organizing a webinar, you need to ask yourself a simple question - what is the purpose of the webinar? From here we will dance with you. Personally, I have always argued and maintain that a webinar can only have two goals - to sell something or teach something. Very often, beginning webinarists confuse these two goals.
For example, a future speaker may tell me - I want to hold a webinar to show people the capabilities of my program. I want to teach them how to use my program effectively. In such a situation, he sincerely believes that the purpose of the webinar is education. In fact, the main goal of a webinar is to promote (read “sell”) it software. Training is simply a way of promoting and selling.
What do you need for a webinar?
If this is your first webinar, then you probably think that this is a very difficult task, and it requires a lot of money and even more effort. In fact, the webinar can be held for free. As for strength, here's everything you need to host a webinar:
- Webinar platform
- Audience
- Webinar plan
Let's start with the simplest.
There are a lot of different services and programs for conducting webinars. They differ from each other in functionality, cost and some other little things. We will compare paid webinar platforms next time, in another article. Now I will recommend you Google hangout. It's free and very powerful service from Google, which will allow you to conduct an unlimited number of webinars for any number of people. In this case, you don’t even need to have your own website. You will conduct your webinar directly through YouTube in real time. This service has changed a lot. So you can't ignore it.
In order to use the hangout, you just need to register with Google+. After this, you will see a selection menu on the left (the so-called “Ribbon”). The “Hangouts” we are interested in will be there.
You will be able to choose either “Video Meetings” or “Live Broadcast”. Hangouts are more like group calls on Skype. There you can chat with multiple people in real time via video.
If you need to conduct a webinar for a large group of people, then choose “Live broadcast”. At the hangout great amount functions. We will look at how to conduct a webinar via hangout in another article – “Webinar on YouTube”.
Invitation to the webinar
This is where it gets a little more complicated. Gathering people for a webinar is not a matter of five minutes. You will need at least 3-4 days to post invitations. However, I do not recommend announcing the webinar more than 7 days before it takes place. Otherwise, your registered listeners may simply forget about it during this time.
To gather people for a webinar, it is not enough to simply post a link to your planned live broadcast in a hangout. Firstly, not everyone is registered with Google Plus. And secondly, you need to be able to remind people a couple of times that you are hosting a webinar. Even with reminders, no more than 35% of registered participants will come. And without reminders, you generally risk being left with nothing (that is, in an empty webinar room).
Registration for the webinar
The best way to remind people about the webinar is to: e-mail. You can collect emails of webinar participants for free either through the Justclick.ru service (you can also create a webinar registration page there), or through another service from Google - Google Forms.
I will write you detailed instructions on how to use Justclick a little later. Now let's look at how to gather participants through Google Forms.
You are already registered with Google Plus, so you don’t need to register anywhere else. Go to the page of all services from Google and select “Google Drive” -> “Create” -> “More” -> “Google Forms”.
In the “New Form” field, enter the name of your webinar. In the “Description” field there is a little more detail about who this webinar is for and what benefits it will provide to participants. Next, create the first field of the form – “Your name”. The second field of the form is “Your email”.
Select “text” as the question type. You can also change the theme of the form to make it look more interesting. Don't forget to check the "Make this question required" checkbox for the "Your email" field. The name may not be required.
You can also allow users to change their data after filling it out (if they suddenly made a mistake when entering data).
I recommend that you change the message that the user receives after filling out the form. First of all, go to the "Add-ons" menu and install free application"Form notifications". This simple add-on will notify you when someone registers for a webinar and will also send a notification to the specified email of the person who filled out the form. In the form settings you can specify:
- After what number of registrations will I send you a notification?
- What question does the participant's email request (so that the application knows where to send the notification)
- What notification text should be sent to the participant?
I recommend setting the subject line to “Congratulations on registering for the webinar.” In the body of the notification, indicate again when and what time the webinar will take place, and also briefly describe why this webinar should not be missed under any circumstances.
Additionally, change the static notification after registering for the webinar. To do this, at the bottom of the question editing page, find the “Answer recorded” field. Change to “Congratulations on registering for the webinar. See you online!” (or something like that).
Now your form is finally loaded in order to collect emails from webinar participants. In Google Form responses, you can copy all the collected emails and add them to the direct meeting settings in the hangout. You can now automatically send webinar reminders to registered participants.
Webinar promotion
If you want to use webinars for your information business, I recommend that you first read the article “” (will open in a new tab). You may not have to promote your webinar yourself right now. But if you’ve already decided for yourself, then start posting a link to your registration form wherever you can.
- Try to use everything to promote your webinar.
- Post the link on your VKontakte wall and share it with your friends.
- Find thematic communities VKontakte and try to publish the webinar announcement there (on the community wall or in a special topic, if there is one).
- Ask participants to like and repost so your invitation can be shared via .
These simple techniques will allow you to gather your first small audience, and it’s completely free or very inexpensive.
Webinar plan
Now it’s time to think - what and how to say at our webinar? The average webinar duration is 90 minutes. During this time, you can manage to say about 16,000 words. This is 48 pages of text (!) Under no circumstances should you try to speak “impromptu”. You must know absolutely exactly what you will say. Otherwise, your speech will be boring, you will make a lot of pauses, and your speech rate will be slow. Don’t be surprised if everyone in the audience has left long before the end of your webinar.
I have a whole one step-by-step instruction, what and how to say at a webinar so that people are interested and so that they end up buying what you offer.
Let me remind you that we do not always sell something for money. At a webinar, we can promote demo versions of our program, invite people to register somewhere, or simply spread some idea.
The main thing is to have a specific result of your performance in numbers, and not just “everyone seemed to like it.” Use ours to estimate how much income you can expect.
Here you can find. And in this article I will give you the main points that you should pay attention to.
1. Trust
If you are promoting or selling something, then the audience should first of all see you as an expert, that is, a person who can be trusted in this particular issue. Therefore, at the beginning of the webinar you need to tell us what successes you have achieved in this field. You can watch it to sound more convincing.
2. Value
You need to clearly and clearly explain to people the benefits and value of what you are selling during the webinar. Especially if you want to charge money for it. Listeners should see that your offer is worth many times more than your asking price. Basically, you should be “creating value” throughout the webinar. In the body of the webinar, you should provide the main content, constantly emphasizing how much value (in money or time) it brings to your prospects.
3. Uniqueness
You must be able to explain why this decision we need to take from you, not from your competitors. This stage is also called “detuning from competitors.” This can be left for the end of the webinar. By this point, your listeners should already understand why they need your solution. Make sure that they do not leave to compare your solution with analogues on the market, but stay with you.
This is, of course, a very general outline of the webinar. In another article we will walk you through in detail and step by step how to sell at a webinar, but I hope you get the basic idea. If you master these techniques, it will bring you excellent income.
Summary: How to organize a webinar with your own hands and for free
- Create a “live broadcast” in Google Hangout
- Create a registration form in Google Forms
- Post a link to the registration form on social networks
- Ask participants to spread the word about your webinar
- Prepare your webinar plan in advance
- At the beginning of the webinar, you try to inspire maximum confidence in the audience.
- In the main part of the webinar, you provide content and emphasize the value of your offer.
- At the end of the webinar, you differentiate yourself from your competitors
Don’t worry if you don’t manage to make money the first time (or even get anyone to attend the webinar). From time to time you will get better and better. I recommend studying my in-depth articles on each of these points to significantly increase the effectiveness of your webinars.
I hope this article was helpful to you. Don't forget to download my book. There I show you the most fast way from zero to the first million on the Internet (extract from personal experience in 10 years =)
See you later!
Yours Dmitry Novoselov
Conducted a survey for my blog subscribers psychology-happiness.rf and was pleasantly surprised that psychological webinars are of interest to my readers. In this review report I will present brief results of the answers. So, what webinar topics are my Clients interested in?
Number of survey participants.
Number of participants in a survey about psychological webinars on the blog: psychology-happiness.rf
Voting lasted 4 days. A total of 105 people responded to the survey on the topics of the planned webinars on the psychology of happiness. Considering that today there are subscribers in 2 of my newsletters: secrets of a great mood And 3 steps to slimness already 2400 people, it turns out that only 4.3% of the total number of readers of my blog voted.
How did you find out about my blog?
I was very interested to know how the readers of my newsletter heard about my blog. Here is a summary of the most common answers:
- Internet advertising.
- Clicked on the ad.
- Vladmama website forum.
- Community of professionals.
- On the blog “Live the Silva Method”.
- I was looking for materials on and came across you.
- Came on the recommendation of a friend.
- The topic is about happiness.
- I do not remember.
What worries you now, excites you, keeps you up at night, keeps you from working?
The emotional state of blog subscribers: psychology-happiness.rf
This was the next question of the questionnaire and it concerned the collection of information about the current state and emotional background of the participants in my survey.
This question actually gave me additional information about which webinar topic would be most relevant.
In bold I have highlighted the answers that received more than 15 votes.
Depression — 17/16%
Apathy — 17
/16%
Anxiety — 22/
21%
Panic attacks - 1/ 1%
Attacks of fear - 6 /6%
Anxious thoughts — 22
/21%
Outbursts of uncontrolled anger —
17/
16%
Misunderstandings, conflicts with a partner —
22
/21%
I can't decide in life — 39
/37%
Finding the meaning of life —
30
/28%
Job search — 15 /
14%
Severe stress - 9/8%
Other - 31 /29%
So I saw 3 hot webinar topics based on your answers - This:
- Working with emotional states (fear, anger, anxiety).
- The meaning of life (crises, job changes).
- Relationships with a partner (conflicts, searching for a mate).
- Instability.
- Lack of self-confidence.
- Irritation from every little thing.
- Conflicts with children.
- Health problems among relatives.
- How to lose weight.
- Fatigue.
- Difficulty communicating with people.
What topic would you like to host webinars in the near future?
This question directly related to the topic of webinars that interest you as subscribers of my blog. This is what you expect from me, the author of a blog about the psychology of happiness.
Let me remind you that you could choose several answers to this question. And you could leave your answer.
In bold I have highlighted the answers that received more than 20 votes.
Here's how the answers were distributed:
How to remove anxious and automatic thoughts? — 30/28%
How to get rid of panic attacks and VSD? — 9/8%
How to improve your relationship with your partner? — 22/21%
How to control emotions such as anger? — 26 /25%
How to end a relationship (divorce, death of a loved one, you were abandoned)? — 34/ 32%
How to use the subconscious to get what you want? — 68 /64%
How to find your dream job? — 27 /25%
How to relieve stress? — 16 / 15%
How to forget a traumatic situation - 34/ 32%
Other - 13 /12%
TOP 5 topics of psychological webinars:
- 1 place. Technologies for attracting what you want using subconscious resources.
- 2nd place. Relationships with the opposite sex. How to improve relationships, how to end relationships, how to attract a new partner?
- 3rd place. How to remove anxious thoughts? How to avoid running automatic thoughts in circles? How to stop panic? How to forget a traumatic situation?
- 4th place. How to find your dream job? How to ask for a raise? What to do with your life? How to start your own business? How to work less and earn more? How to love what you do and do what you love?
- 5th place. How to control your emotions? Anger. Fear. Panic. Anxiety. How to express your emotions, stress prevention.
Of particular interest are your answers from the “Other” block:
- How to overcome loneliness?
- How to help your loved ones in difficult times life situations?
- How to help an addicted relative: alcohol, gambling, drugs?
- How to behave with children?
Write in the comments to this post, your ideas, wishes and comments on the results of this survey on webinar topics.
P.S.: Did you like it?
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Probably the very first question that comes to mind for someone who is going to speak to an audience on the Internet is the question of how to conduct a webinar, but you must first choose the right topic. What should you tell your listeners about to make them interested? What topics are most in demand and allow you to attract a large number of participants? And finally, who will be your target audience?
Of course, when choosing a topic for a webinar, you are not bound by anything at all. The most important thing is to this problem was familiar to you so that you would be an expert in it. You can consider the intricacies of crocheting, ways to increase staff motivation, and lessons in seducing men - there will be an audience for all of this.
But, as a rule, webinars are organized not for charitable purposes, but with the intention of making money from them or, at least, making oneself famous. Therefore, the topics should be those that may be interesting to people, which will make them take a break from their affairs and listen to your speech. Of course, any question may be of interest to someone, but it is better to give preference to topics that are in greatest demand by the public.
The current topic of the webinar is one of the secrets of its success. And you can choose from such very popular questions today as:
- Creating your own business (preferably practical advice tested from our own experience)
- Personal finance (how to make money and how to manage it effectively);
- Self-development (gaining new knowledge and increasing one’s effectiveness);
- Decision of others personal questions(how to seduce men, how to lose extra pounds, etc.).
If the topic is interesting to the listeners and they want to acquire some practical knowledge on it, then they will always be ready to give their money for it. Having experience in conducting is never superfluous. There is also a “career ladder” here. You can move from public speaking to higher paying speaking engagements for legal entities. When choosing topics for them, preference should be given to those that will help solve certain global problems facing the organization, for example, increase production efficiency.
When choosing a topic, it is best to focus on your professional skills. We must proceed from the fact that every profession has its own secrets and subtleties, and every profession is important and useful. If you're preparing for a business webinar, it makes sense to consider questions related to the most in-demand professional skills, such as how to increase staff motivation or improve client communication skills.
For example, if you were once a sales manager, then you can easily use your knowledge of this path to prepare as many as two webinars. The first: how a company can motivate its “sales” for more efficient work, and the second is about how you can resist the pressure of intrusive marketing and purchase only what you really need, and not what was imposed on you.
Or you can go even further and remember all your past jobs. Have you ever sold kitchen units? Then you have all the tools in your hands to prepare a webinar, for example, on choosing furniture for a small kitchen. If you think about it, you can find many other topics. The fact is that the professional sphere is very broad, it is only important to find unexpected way application of your knowledge, which will be interesting a large number of people.
Surely you have some kind of hobby. Then there is probably some knowledge that can be discussed at the webinar. Just under no circumstances should you tell the audience that there are no subtleties and subtleties in your hobby. important little things. Believe me, they exist. For example, if you knit, you could tell the audience how to crochet openwork underwear. Today this niche is in great demand, so there will be many people willing to listen to this webinar. If you don't have a hobby, then you can tell the public about your hobbies. For example, webinars about card tricks are often held.
You can talk about many other issues: how to master time management, how to learn English on your own and how to organize your own vacation. These topics are in great demand today, but it is important to understand that competition is high among those who want to teach in this area.
In general, the main tips for choosing topics for a webinar are:
- You must have a good understanding of the topic;
- It should be interesting to you.
Selecting the target audience
After choosing a topic, decide what problem you can help people solve with your webinar. Remember that Internet users are people with completely different views and interests. Don't try to help them all become happy and rich at once. Choose narrow niches - this way you will achieve more.
Take your time and think about who might be most interested in what you have to say. Define your target audience, that is, those people who will be interested in your knowledge. Your task is to find these users online and attract them to your webinar.
Draw a mental portrait of your potential listener. Think about his age, gender, what interests he has (they are important for choosing advertising tools). Decide what your goal is - to give knowledge or earn money. Based on this, decide what kind of audience you need: insolvent or solvent.
It is better to choose a narrower target audience than a wider one. For example, if you worked in a kitchen sales salon, then you can do a webinar about choosing furniture for small kitchens. Thus, your target audience will be young families who purchase small apartments. You can advertise your webinar on the real estate agency website.
And if, for example, you have experience as a nutritionist, then you can advertise your webinars on exoteric sites (there you will talk about attitudes that prevent you from losing weight) and on women’s portals (there you will consider those habits that can cause you to gain excess weight). IN in this case the nature of the information presented, and, accordingly, the target audience, will be different.
Interesting and useful webinars attract listeners. The more participants connected to the broadcast, the easier it is for the organizer to achieve his goals for sales and business promotion. In this article we’ll tell you how to get the theme right and take into account all the nuances so that people come.
- Clear purpose of the webinar
- Defining the target audience and understanding its needs
- Choosing the Right Topic
- Creation of content materials
- Development of the performance script
- Conducting a webinar promotion campaign
- Excellent broadcast quality
Whatever the purpose of the webinar, without a properly assembled audience that you fall in love with with your presentation and content, success will not be achieved. And the first step in preparing a webinar is choosing a topic. Let's figure out how to choose.
Step 1 - set goals and objectives
The search for a topic for an online seminar begins with setting a goal and objective. This step should be the first, since the group of users for whom the broadcast is being prepared depends on it. If you don’t set a goal, you will make a mistake with the target audience and, as a result, the webinar will not be useful.
Conventionally, all the goals of the webinar can be divided into three groups
Education. With the help of educational webinars, you can reach a wide range of people and show your expertise: listeners ask questions in real time, and the presenter answers them without preparation. Webinar platforms have tools for training: you can broadcast experts and listeners, show documents and videos, draw on an interactive whiteboard, demonstrate a desktop, conduct surveys and tests.
Marketing. With the help of webinars, they promote their business, promote experts and sell products. You can also establish contacts with potential clients and interact with them at the stages of the sales funnel. Marketers use webinars to increase loyalty among their target audience.
Meeting. Meetings, meetings, planning sessions, meetings and conferences are held in the format of webinars. This is convenient because participants can be located anywhere in the world.
Problems you can solve using a webinar
Lead generation. Do you want to collect a contact database? potential clients and partners.
User training. You want to teach your audience something or demonstrate how a product or service works.
For example, you have an online foreign language school and new students need to be explained and shown live how the homework checking system works. This way, students will quickly master the program, and you will get loyal users.
Internal training. Using a webinar, you can gather staff to present new standards of work, or to improve the skills of staff - saving time and money.
Resolving issues. If your audience has a lot of questions and it takes a long time to answer everyone, you can use a webinar to answer everyone in real time at once.
Sales. Webinars are needed to advertise and sell a product. This is beneficial for the entrepreneur because he gets customers “here and now”, and it is convenient for buyers because they can ask questions, understand the product and decide whether to buy it or not.
Webinars help residents of the Online Schools Accelerator sell a course on child psychology without investment or cost with a conversion rate of 30%.
During the online seminar, her audience willingly asks questions, studies the product, and at the end of the meeting, some of the listeners make a purchase with an average bill of 25 - 35 thousand rubles. The success of the webinars prompted her to create a second online product, which she also sells well.
Step 2 - Define Your Target Audience
You cannot select a topic for a webinar without knowing the audience for which it is intended. Natalya Afrikantova created courses for a narrow group - parents of preschoolers and junior schoolchildren. She knew their problems and offered them a solution. If Natalya had invited parents of teenagers to the webinar, they would hardly have responded, since they do not face the problem of the childhood crisis.
Test yourself - do you know your target audience? Answer the questions:
- Who is my target audience: gender, age, income, interests?
- What does she need?
- What are her needs and what is she afraid of?
- What issues will catch her attention?
If you were able to give comprehensive answers, it means you understand your audience and can choose an interesting topic for them.
She is engaged in courses on financial topics, her audience is people who want to gain financial independence. Natalya thoroughly studied all the “pains” of her group and conducted the first selling webinar.
As a result, the 25-minute online seminar brought in 96,000 rubles: 13 people watched the live broadcast, nine of whom bought the course. Conversion = 70%. Accurately hitting the target audience brought good income.
Webinars are conducted only for one audience, because information product for several groups at once is difficult and not always possible. The narrower the group, the easier it is to satisfy its needs.
Example. You teach Chinese and organized a webinar for students entry level. It would seem that this is a very narrow group of students. But there is discord between beginner and beginner. One listener has never heard Chinese syllables, and the second knows them, but cannot discern the difference between consonant ones. As a result, someone will leave the webinar without benefit, depriving you of any hope of increasing the number of students. Mistakes can be avoided if you narrow the audience and conduct a webinar not “for beginning sinologists”, but for those “who find Chinese phonetics difficult”.
Step 3 - Make a List of Webinar Topics
Now that you know the purpose and objectives of the webinar, determine the target audience, you can start searching for interesting topics. The selection criteria will help with this:
Relevance. Today your listeners care about one thing, and tomorrow they care about something else. If you follow trends, there is a chance to prepare and conduct a “hot” webinar that will be interesting to the audience.
Example. In May, field plants begin to bloom - this is an excellent chance for cheesemaking school students to make caciotta cheese according to the original Italian recipe. In Italy, the best caciotta is considered to be the one made from spring milk, when there is a lot of flowers in the animal's diet. Such a webinar will be of interest to both those who have already graduated and those who are still in the process.
Benefit. It is important that the webinar benefits the audience. According to content marketing expert Denis Kaplunov, people attend webinars to gain information, experience and benefit. A valuable webinar attracts more listeners and provides potential interest in future broadcasts.
Example. An online art school teacher noticed that most beginners find it difficult to work with shadows. It is difficult to solve this problem within the framework of a planned lesson, especially since some students work well with shadows. But a separate webinar for those lagging behind will bring them benefit and a desire to continue their studies, and the teacher will get a stable flow of students.
Popularity. You can select a topic for a webinar using statistics services search queries. People are looking for answers to questions on the Internet, and if you are aware of these questions, you can answer them in a webinar format.
To collect statistics on search queries on Yandex, you can use What we see: users more than five thousand times a month ask about powerlifting standards, that is, how much men and women need to “lift” in order to receive a master of sports or the third junior rank. Why not a topic for a webinar? It is good to gather those interested and explain to them in detail the entire table of categories, the procedure for participation in competitions and the assignment of sports titles.
We also see that more than two thousand people ask Yandex every month about training and the world of powerlifting in general. You can also conduct an online seminar on this topic - give an initial idea of powerlifting and answer “live” questions from listeners.
It is important for the webinar organizer to analyze search query statistics to ensure potential interest in the event. How more interesting topic, the more potential clients and listeners will apply.
Demand. If you have a page on in social networks or email list, use these channels to search for topics. This is easy to do through regular surveys. For example, VKontakte recently updated its service