How to organize a competition in contact. Competitions for the VKontakte group: how to organize and conduct

Useful tips

Hello, friends! In this article I have collected some of the most best services who will help you honestly and easily determine a random winner among VKontakte users.

If you need to choose a random winner for social media. Facebook network, or you are looking for list generators or instructions for using random.org, then look at these articles:

(Facebook)

Compared to social network Facebook, it’s harder to create on VKontakte automatic list participants. Moreover, very often the organizers of competitions require numerous conditions from participants (for example, like + comment + repost), so the task becomes noticeably more complicated.

There are several ways to determine the winners in VK. You can draw lots using one of existing applications on VK, determine the winner using special sites, or manually pull lists of comments, reposts, etc. I personally am inclined to believe that the sites for choosing the winner are: the best option, since many of them save the sample results, which looks more plausible. This is becoming more and more relevant, since due to frequent deceptions and fraud, users have become less trusting of pranks on the Internet.

Below you will find a list of the best services that I have found to date. If you know of other good sites and apps, please share them in the comments and I will add them to the list.

Applications on VKontakte

There are many on VKontakte special applications, with the help of which you can easily determine the winner according to the condition you need, for example, repost, like, etc.

Lucky you!

Sites for determining winners in VK

Above I gave several examples of VK applications with which you can easily and simply choose a winner. There is also alternative method— drawing lots using special sites.

Concurzilla

Megarand

kamaninga.com

kamaninga.com is a very nice service for determining a random winner on VK based on reposts. You can make an instant draw or schedule a winner selection at specific date. An example of what the end result looks like. Everything is very simple and transparent.

Mega Random

Using the Mega Random website, you can choose winners in three ways: “Instant”, “By time”, “By reposts”. Mega Random will create a separate page for you on the website, where you will find information about the competition, its author, and conditions. At a given moment, a draw will take place and participants will receive automatic notifications about the results of the competition. The idea itself is not bad, but in my opinion, there are too many advertisements on the site and therefore everything looks a little cheap.

VKontakte methods

VKontakte methods are the most the hard way manually pulling lists according to a given criterion. Here you will have to do a little digging or ask a programmer for help. The methods below do not require access_token.

Every day VKontakte hosts a huge number of competitions. Some communities get excellent results from this tool, while others end up permanently banned due to incorrect actions. How can you avoid falling into the second group and ensure that the competition helps you attract new audiences and leads? Let's figure it out.

Official Contest Rules

U social network VKontakte has clear rules regarding which competitions can be held and which cannot. Here you can familiarize yourself with them. If you violate at least one of these requirements, your community may be banned. Forever. Without the possibility of restoring it. This usually happens as follows: a dissatisfied user leaves a complaint against you through technical support, and they start checking you. If the competition really does not comply with the rules, the community is blocked.

What kind of competitions are there?

The most common types of VKontakte competitions include:

1. Subscribe + repost

The participant must subscribe to the community, repost and wait for the results of the competition. The winner is selected randomly using a special application.

2. Subscription + repost + additional condition

The same as in the previous paragraph, but with the addition additional condition: joining another community, subscribing to an email newsletter, a Youtube channel, a Facebook page, registering on a website, installing an application, etc.

3. Competitions for the greatest activity

Who will like the most?
Who will repost the most?
Who will leave the most comments?

Such competitions are usually held monthly. There may be three winners (one in each category), or there may be one. If there is one, then a point system is used to summarize the results: one point is assigned for one like, two for a comment, three for a repost (the numbers can be changed). The user who scores the most points wins.

4. Creative competitions

To take part in such a competition, the user must complete a creative task. For example:

Take a photo

Film a video

Write a review

Come up with an original comment

Other tasks (draw a picture, comic book, write a poem, song, slogan, etc.)

The winner in such competitions is usually chosen by an independent jury, but there may be exceptions (for example, open user voting or a random selection application). It is up to you to decide which method to use, depending on the type of task and the goals you are pursuing.

5. Lottery competition

Subscribers need to solve your riddle or use their intuition to guess the number you have in mind. The first and last users to guess correctly receive prizes.

6. Competition “Buy and take part in the draw”

The main condition for participation in such a competition is to make a purchase for a certain amount. And then the conditions may vary: it could be a subscription + repost, a creative task or a task that stimulates activity in the community, etc.

7. Mixed type of competitions

The conditions of each of the listed competitions can be mixed together to solve exactly those problems that are necessary specifically for your business. Example:

Determining the goal of the competition

The type of competition is selected depending on the goal you are pursuing:

Have you decided on a goal? Have you chosen the right competition? Then we move on to its implementation.

There are two ways to conduct VKontakte competitions: important rules. First, you must comply official requirements social network (I cited them at the very beginning of the article). And secondly, you must ensure complete transparency of your competition so that users don’t even think about complaining to technical support about you. How to achieve this? Read on.

The most detailed description

To minimize the number of questions during the competition and claims after its end, describe the conditions of its holding in as much detail as possible. Don't limit yourself to listing prizes and actions that the user must complete. Make a description that will answer everything possible questions participants:

What do you need to do to take part in the competition?

Here it is advisable to list them point by point. To make it easy for the user to navigate your post and not make mistakes in performing actions.

What prizes are up for grabs?

According to the official rules of VKontakte, you do not have the right to hold a competition if you have not designated a specific prize in advance. If there are several prize places, you need to indicate which prize belongs to which place. If there is only one winner, but there are several prizes (that is, he chooses the prize that he likes most), you need to focus on this. So that later there is no negativity and misunderstanding on the part of users.

If it is not possible to attach photos of all prizes to the post (for example, there are more than 10), provide a link to the album or catalog on your website. It is very important that users can see what they will receive if they win. This will help them decide whether to participate or not. And if the photos are attractive, then there will be more desire to participate.

When will the results be summed up?

The description of the competition must indicate its exact timing - the specific date and time when the results will be summed up. Many communities don't list times, but I highly recommend you do so. For the convenience of users. This will save them from unnecessary worry, and you from negativity and numerous comments like “Well, when is the prank?”

How will the winner be chosen?

If this is a random selection application, write its name. If the winner will be determined by a jury, tell us who the jury is and what criteria they will use.

Residents of which countries and cities can participate?

A common mistake that organizers of VKontakte contests make is that they do not indicate which cities and countries can take part in the drawing. As a result, this results in sharp negativity on the part of users: they fulfilled all the conditions of the competition, hoped to win, but then it turns out that only residents of a certain city can participate in the competition, and not a word was told to them about this!

At whose expense will delivery of the prize be?

Not all communities that hold competitions organize free shipping prize for the winner. Sometimes they give a prize, and the recipient pays for the shipping themselves. Naturally, if this information is conveyed to the participant after the results have been summed up, this will cause him to feel negative. Information about delivery should be indicated in the competition description (no matter whether it is paid or free) - this will remove unnecessary questions and make your competition more transparent in the eyes of users.

Which pages will be considered fake?

Now “VKontakte” is held daily great amount competitions, and people deliberately create fake pages to increase their chances of winning, or use one page, but only repost competitions on it (i.e. the page is essentially “dead” and does not provide any value to the community). It is clear that the organizers do not want the prize to fall into the hands of one of these people. Therefore, in the description of the competition they indicate that fake pages and “prizes” will be excluded from the drawing.

The screenshot above states that the winner's page "must be real," but what does that mean? What conditions must be met so that the page is not considered fake? It needs to be described in more detail. For example, like this:

Your page must be created no later than such and such a date.
Your page must have at least 3 real photos and at least 30 friends.
There should be no more than 5 competitions on your wall per week.

As soon as you write down clear criteria, you will definitely not have any questions. And sometimes it happens that the organizer excludes a person from the competition, considering, according to his logic, his page to be fake, and then it turns out that he is not a fake at all. And then complaints, dissatisfaction and calls to VKontakte technical support begin (and we don’t need this at all).

How long does it take to contact the administrator/pick up the prize?

It often happens that you have identified a winner, but he does not respond to your messages or even appear online. As a result, the prize delivery gets stuck and you are unable to show your subscribers proof that the competition was conducted fairly. To prevent this from happening, indicate in the competition description the exact time during which the winner must contact you, and warn that if he does not meet the deadline, a new winner will be selected. Just don't set too strict limits. In my opinion, 3-5 days will be enough.

Full rules in doc or pdf format

If Full description the competition turns out to be too large, you can divide it: insert only the most important information, and write down the full list of rules in a separate doc or pdf file. At the same time, it is necessary to focus the attention of users on the fact that full rules are in the PDF attached to the post. So that later there will be no complaints about the organizer being arbitrary and changing the rules at his own discretion.

Good post design

Use emoticons and beautiful pictures. Write without errors. Make indents between semantic blocks. Add bulleted and numbered lists to make your post easier to read. When a competition is designed beautifully, users have more trust in the company running it and are more willing to participate.

Valuable gifts

Many users lose all interest in a competition if the prizes awarded are not valuable enough. Judge for yourself: would you bother if shampoo or a set of stickers were at stake? The more valuable the prizes, the greater the desire to participate. That is why in some (not entirely honest) communities such prizes are often awarded, the monetary equivalent of which could be used to order high-quality SMM promotion in 5 companies. Of course, these prizes are not given to anyone. They are used only as bait - to attract new audiences. Maybe you’ll be lucky and the community won’t be banned (but this is unlikely, because people don’t like being deceived).

Not too difficult competitions

The more complex the conditions of the competition, the fewer users will take part in it. Joining a group and reposting is easy. Taking a photograph on a chosen topic is more difficult, but a loyal audience will happily take it on. But taking a photo and getting 20 likes and reposts for it is, in my opinion, already too much. Try to hold competitions that do not bother users too much. Otherwise, you risk not even dialing minimal amount participants, and the competition will only bring you losses.

1. Go to mobile version site (place the letter m with a dot in front of vk.com).

2. Go to the post with the competition and click on the number that displays the number of people who reposted.

3. Go to last page with people who reposted.

4. Enter the total number of pages with reposts into a service for random selection of numbers (for example, random.org) (in our case it is 227) and determine the number of the page on which the winner is located.

This method looks a little complicated due to the many steps, but in fact it is very simple. Once you try it once, you will understand the mechanics and do it with your eyes closed.

Notifying users about results

Once you have chosen a winner, post a post in your community with their name and evidence that the results were tallied fairly. Make the name a link so that the person receives a notification.

Please write in the comments to the post with the competition that the results have been summed up and you can read them at the link.

If you often hold competitions, create a separate topic in which you will celebrate the winners. All these small actions are needed to make it convenient for users.

Transparent debriefing

To ensure that users have no doubt that the winners were chosen fairly, provide them with evidence. It's best if you're in live choose a winner (online broadcast on Youtube). If this is not possible, show them a video of you choosing the lucky one. Well, or at worst, screenshots from the service. If there is no such evidence, you may be accused that the results of the competition were rigged: you chose your friend or a fake page that you yourself created.

Honest choice of the best job

If you are holding a creative competition for best photo, poem, video, etc., then it is better to immediately indicate in the competition description the fact that the winner will be chosen by an independent jury. Open voting will most likely not lead to anything good, because... Likes are highly likely to be increased, and it will be difficult for you to determine who cheated and who did not.

Prompt gift delivery

You held a competition, determined the winner, but your work doesn’t end there. Now you need to deliver the prize to the recipient. After you have requested all the necessary data from the user, it is advisable to send the prize within a few days. If you do not meet these deadlines, contact him and let him know. the exact date sending so that he doesn’t worry. When you send a gift, send him the mail ID (if sent by mail). Such banal care for a person will arouse his sympathy and form a loyal attitude towards your company.

Active promotion

Do you want as many people as possible to participate in your competition? a large number of of people? To do this, you need to actively promote it. Here are a few options on how this can be done.

We are glad to welcome you again, friends! After a long pause (not our fault - circumstances dictated the conditions to us), we again begin to talk about life on the VKKrutoy social network. Dear readers of our blog about VKontakte, today we want to tell you about how to create competitions in VK. This article was prompted by a comment from our reader, Yegor Gaiduk. He asked us - how to make a VKontakte competition? And we are happy to answer Yegor...

So, let's begin. Some people who use social networks are not even aware of how effective competitions can be and how quickly you will reach a large audience, a considerable percentage of which will have a better attitude towards your group or public, and ultimately towards the brand for which you are working. created a group. In this answer article we will talk (naturally) about the social network VK.com or, as we are more used to, VKontakte, but these ideas are also suitable for other social networks, because there is only one idea...

What needs to be done before creating a VKontakte competition?

You need to perform a number of easy, and in some cases not so simple, steps to create a competition VK: Idea for a competition. First of all, you need to invent it! Original ideas will always be in great demand, but it happens that the thought “doesn’t work”, the creative mood is not today. In this case, it will be easiest for you to spy an idea for a competition in other groups, maybe even in another social network. networks, the main idea here is, isn’t it? Wink?. Go through groups on similar topics to yours, don’t forget about other social networks - Facebook, Odnoklassniki, Mail, Google+, etc. You can also spend a little time and not thematic groups, you can also “hook” an idea in them, because you don’t know where inspiration will come from...
Think about the audience that would be interested in participating in your competition, and then think about what might generate that audience. After all, if you gather an audience that is not interested in your competition, then in the end you will spend a lot of time and effort, and only a few dozen people will participate in the competition so that there is no moment when only a few people will take part in the competition. Remember - your target audience is important for the competition!
Think over the terms of the competition to the smallest detail, try to model it in your head various situations that may arise, all the nuances. Write all this down in detail in the competition rules. Many options are possible, the most unpleasant are cheating and other similar frauds of competition participants who do not want to participate honestly. Be sure to mention all these points separately in the rules, otherwise a conflict may flare up due to the fact that these points were not spelled out in the rules, and it is better not to allow a conflict in the competition. If we talk about the strategy of action of the participants, then it is also necessary to describe everything important points, tied to time, i.e. performing action 1 - a period of time, action 2 - a period of time, etc., this will make it possible to conduct the VKontakte competition most effectively and not waste your time. Do not forget to also indicate in the rules the time when the prizes will be awarded and all the nuances associated with this.
You need a banner for your competition that you can distribute. Try to compose headlines so that when a person skims through the banner they catch everything key points. It is also important that the banner contains your logo and (or) the name of the brand that you are promoting on VKontakte.
Members of your VK group should find out when the competition starts not on the day it starts, but a couple of days before. This can be done using your banner (which you have probably already done on our advice). Attach a banner in front of all group posts, and also inform members of similar groups or public pages about the start of the competition. Of course, if you do this by hand, it will be very time consuming and not easy; suitable programs for this, which are available on our website, in the “VKontakte Promotion” section, will help you with this. We have already written about why it is better to use these programs and how we tested them, do not step on the rake that many people have already stepped on and paid for it with VK accounts. But that’s not about that now... If you have your own website, be sure to add an article about the competition to the site; the more accessible it is on the site, the better. Create on the site separate page, put all the information about the new competition on VK on it and let there be links to the registration pages for the competition and, of course, to the rules.
Many of those who are just starting to create competitions on VKontakte immediately “zealously rush into battle,” i.e. They always enter the competition, monitor its status, look at the number, track those who are trying to inflate the result... You shouldn’t do this, you’ll only wear yourself out. Scroll for this certain time, and then control the progress of the competition, believe me, devoting a little time to this once a day is quite enough. But if the competition has a huge number of participants, then you will need an assistant; you can’t do it alone.
You also need to communicate with your audience. Users often write messages and ask questions. Communicate with them, respond, your audience is your EVERYTHING! Also clear the group of spam; if it’s difficult for you to do this yourself, there is special software for clearing groups of spam. Also, don’t delete “bad” messages, i.e. those that you consider negative! Try to “resolve” the situation yourself, competently, politely, tactfully. Otherwise, the negativity can lead to big consequences.
A few days before the end of the competition, notify all participants that the competition will end soon. This has one very important goal - the activation of participants in the VK competition. Write to them that they still have every chance to compete for prizes, by the way (prizes) it is better to do not one but three, why? We will talk about this in the next article about competitions, it makes sense I’m teasing
When the competition is over, provide your participants with all information about the winners and prizes. All this must happen within the time period specified in the rules of participation. But anything can happen, and it happens that sometimes you don’t have time to get everything done on time. If this is the case, then post a full explanation of the reason for the delay in the group. Remember - the slightest negative can negate the entire effect of the competition.
Well, at the end, thank everyone for taking part in the competition. You can make a separate poll about the competition or create a topic where participants can leave their feedback about it.

By taking into account all the recommendations that we have given here, you will be able to hold a successful competition in VK, and not only in it, also in other social networks, the main thing is to understand the principle. Everything, as always, depends on your desire. Wink!

Holding competitions on VKontakte is one of the most effective ways to promote and attract people to the group. With the help of all kinds of competitions, you can not only increase the number of subscribers, but also revive your audience. Users are happy to repost in the hope of winning.

There are a huge number of regional communities that have become popular and gained a large audience due to the fact that they relied on promotional drawings for prizes for joining and reposting.

How to conduct sweepstakes on VKontakte

Today, for a competition to bring results, you need to try very hard, show imagination and spend money on the prize fund. The audience is already tired and has begun to participate less in such events, which is why administrators have a logical question: how to properly conduct a VKontakte drawing in order to interest users?

Despite the fact that each competition must be individual and creative, there are some features that are typical for events of this kind. Don't know how to run giveaways Just follow the basic rules.

Rules for holding competitions

The first thing to do is to organize the competition correctly so that as many people as possible can participate in it. more people and there was plenty to choose from. It is imperative to describe in detail the conditions of the drawing, that is, what actions need to be performed, what the prize will be, when and how the results will be summed up.

Basic moments

The following points will attract the user's interest:

The visual component is very important, users will be more willing to take part in the competition if they see the prize, so place an attractive picture on the poster, ideally this should be an image of the prize.
Don’t know how to hold a prize draw on VKontakte? First of all, do not forget that the main interest for participants is prizes. Therefore, write down information about them in detail. For example, the winner will receive pizza for first place, a 50% discount coupon for second place, and a 10% discount for third place. The more prize places, the more actively participants will be included in the drawing.
Please describe the conditions in detail - what needs to be done to participate? The conditions should not be complex, and if there are several of them, then divide them into points. Example:
- "You must be subscribed to our group."
- "You should repost the post."
- “You cannot delete a post before the end of the competition,” etc.
Indicate the end date of the drawing and how the winner will be selected. For example, “On the last day of the month, using the application to select the winner, the results will be summed up, the process will be filmed and posted in the group. Good luck, guys!”

How to interest your audience

How to conduct “VKontakte” drawings in a group so that the competition is of interest to the participants? We need to add some creativity.

Come up with an occasion dedicated to some event, holiday or any other occasion. Despite the fact that everyone has long understood the purpose of competitions, it will bring more results if participants see in it an interesting legend that will add ambiance. The draw can be timed:

by calendar date;
release of a new seasonal collection of a store/brand;
launch of the season (skiing, summer, etc.);
the onset of summer;
as support for a promotion, sale, new arrival of goods, etc.

You can come up with a huge number of interesting and creative ideas.

When choosing a topic, do not forget that this tool makes it possible not only to gather an audience in the VKontakte group, but can also be an effective marketing tool that will help convey information about products to consumers, and most importantly, increase sales. So how can you conduct a “VKontakte” drawing among reposts as efficiently as possible?

What else to pay attention to

For good results you also need:

Choose a thematic prize. You shouldn't play the microwave if your specialty is sporting goods. This approach will not only prevent you from attracting maximum target audience, but it will also put you in a stupid position. In addition to the fact that the prize must be consistent with the activities of the community, it must also be valuable either in value or uniqueness.
Write a unique text. The key to success of any competition is bright picture and catchy text. Today, in the age of information overload, users scroll through the news feed very quickly, rarely stopping only at interesting posts. Your task is to hook a person and not scare them off. long text. Remember that the reader makes a decision in seconds.
Advertise the competition. Don’t know how to hold a VKontakte giveaway? If the community size is less than 10 thousand participants, then count on good results no need to. Think over this point in advance, pay for advertising, and negotiate with the administrators of similar groups about reposts. Cooperation with like-minded communities always produces results, but under no circumstances work with direct competitors.
Remind subscribers about the competition. If the prize is valuable, then the competition can be extended for a long period. Some competitions last for a month, and many subscribers simply forget about it, and new community members may not even know about the competition. To avoid this, you can do the following:
- pin the announcement of the competition in the community header;
- publish additional posts about the draw with a link to the main post;
- send out a newsletter about the competition (on your own website, on other resources, by mail).

Summarizing

The correctness of the summing up procedure should be approached with particular care.

Are you thinking about how to conduct VKontakte giveaways? The random winner must be chosen fairly. The key to future successful competitions is transparent and clean elections of the winner. If your goal is to develop the group and work with the audience, then additional risks are not needed. If results are suspected of being manipulated or other violations are detected, the group may be blocked altogether. How to avoid this?

Choose the winner honestly, making the process as transparent as possible (video report, photo report or live broadcast).
Submit your results strictly on time.
Post a photo or video of the prize being presented.

Ask the winner to write a review, talk about his impressions of the giveaway, about the product, separating a separate topic for such posts in the group.

Competitions can trigger bans

Most community administrators know how to hold a VKontakte raffle, but they do not know that all kinds of competitions can also cause harm. There are a number of rules, failure to comply with which may result in blocking the community. Therefore, carefully study the requirements, choose conditions and prizes.

Virtual incentives in the form of gifts, votes and stickers can only be given to participants in creative competitions, for example for best drawing or a photograph. When distributing virtual prizes for your activity in the community, you may be blocked.

If the community administrator complies with all the listed rules, then he has nothing to fear. Next, you can move on to the issue of determining the winner.

How to choose a winner

We have discussed how to conduct VKontakte sweepstakes, now let’s move on to how to choose a winner. For this there are various ways, but in most cases, a random participant who shares the competition post with friends wins. If you choose manually, the administrator may be suspected of cheating, so it is better to use special services and record the process on video.

Exist various applications, automatically determining the winner. It’s not difficult to find them; to do this, in the menu on the left, go to the “Games” section, there in search bar enter the name of the application. What applications are there?

Lucky you. The most popular program, with which you can very quickly and easily choose a winner. It’s easy to use: insert the link to the entry about the competition in the top field, and the link to the community in the bottom field. The program will automatically determine the winner from the list of participants who shared the post.
"Choice" The advantage of this application is that it can determine any number of winners who shared a post from those participating in the competition.
Random App. To get started with this program, you must allow access to your personal information. There are several options for choosing winners: those who shared the post, by likes, from all participants.

Websites

Except official applications"VKontakte", you can use the following sites:

Konkurzilla.ru. Working with the site is extremely simple; you do not need to install anything or open access to personal information. You just need to enter a link to the competition post, and you will receive a list of winners (you can select up to 100 people);
"Vkonkurs.rf". To select the winning participant, you must provide a link to the competition and press the “Define” button. It is possible to select several winners at once.
Megarand.ru. The site contains additional functions, for example setting the check to specified time. This is convenient when the draw ends at an inconvenient time. You can specify the number of winners and the list of gifts they are entitled to. It is also possible to check whether all competition conditions are met.

There are a huge number of ideas for how to conduct VKontakte sweepstakes, as well as ways to determine the winners. The main thing is to do it honestly and openly, then everything will work out for you.

Today, many Internet users are actively interested in the question of how to correctly and competently organize a competition on the VKontakte social network in such a way that it helps increase the attendance and popularity of a particular community.

And this is not surprising, because those who have already started actively making money on sites such as VKontakte most likely know which method helps to significantly increase the efficiency of visiting a public page on this social network.

Instructions

Let us dwell on the most basic points that an administrator or moderator of a large community on the VKontakte social network needs to take into account in order to increase its popularity among users.

Why are you holding the competition? Each community administrator in VK must clearly understand the purpose for which they are holding this or that competition. If you do not set yourself a clear and precise goal regarding the conduct of the competition, then there will also be no results that could be evaluated and analyzed. It is advisable to set a goal that can be measured by you in the future, for example: doubling the number of participants.
Simplicity is the basis of success. The simpler the competition conditions are, the better. In no case should you require any huge effort from users to win a prize worth five dollars. You need to realize that users on the VK social network are unlikely to be in the mood for any large-scale activities; a few mouse clicks are what they need! That’s why competition programs are so popular, in which to participate you just need to like one or another post.
Give good gifts. You should not save too much on prizes, because the cost of the gift will be the main motive for the user to participate in your competition. That is why you should allocate a certain amount of money for which you can buy something really worthwhile. As a rule, the number of users who want to take part in your competition significantly depends on the quality and interestingness of the prizes.
You should not give prizes that are too expensive. If you promise a cottage in California or a car, then most likely, few people will believe you. So, even if you are ready to give an expensive gift, you should not do this, since all prizes that cost, say, more than one thousand dollars will arouse significant suspicion among users of the social network.
Gifts must match the efforts of users. If you offer cheap prizes, then you need to follow the path of maximizing the simplification of the conditions and actions for those wishing to participate. If the prizes awarded in the competition are expensive, then it would be quite rational to organize something more complicated than likes and reposts, so that it does not turn out that for the gifts you offer people will not give even a third of what could be demanded in this situation.
There is no need to delay the competition too long. If your competition will be held whole year, then for the majority of users it is unlikely to be of particular interest. If the prizes are quite simple, for example, a ticket to a concert or some kind of souvenir, then the competition should last no longer than three to four days.

Now you know how to create a contest in VKontakte. As you can see, there are many factors that are worth paying attention to.