How to become a popular blogger. How bloggers succeed

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Popular bloggers write texts, take pictures, post on Instagram - and make good money from it. We talked to famous influencers and asked them to tell us how they managed to achieve success and get promoted on Instagram. There are as many as 18 tips - if you follow these recommendations, success is inevitable.

1. Just start!

How many good blogs were never born - because their potential owners were afraid, did not find the time, always postponed the start... Believe me: the best moment to start blogging will never come. Isn't this a reason to start right now?

It all started completely by accident for me. My husband and I lived in China. One day I posted not just a photo, as usual, but wrote something about our trip. I had 213 subscribers then. And one girl completely unfamiliar to me commented: “Ira, you write very well! Let’s write more, because everything is interesting to us.” It seems elementary - a couple of words from a stranger, but after that I began to write. First, about my travels. It's important to start somewhere.

2. Find your niche

A hodgepodge style blog is no longer relevant - you need to identify your strengths and focus on them.

3. Attract subscribers from other platforms

Surely you already have accounts on other social networks. Don't miss the chance to attract an audience from there. Many subscribers will be happy to follow your Instagram account.

4. Make an action plan

Improvisation is good, but a clear plan is even better. This will allow you to clearly see where you are in your journey now.

In my first month of targeted blogging, I made a content plan for exactly one month. Every three days, as planned, I posted two videos: the old one from stock, and the new one. Before this, there were 100 likes, and those were from friends - but now the number of likes began to exceed several thousand. There were 5-10 thousand subscribers, and by the end of the month, according to the plan, there should have been 100 thousand. And it worked. This kind of growth is cool and very motivating.

5. Make sure you have an attractive picture

Instagram was and remains primarily a visual social network. And no matter what they say about the boring slickness of pictures, profiles with their own style will naturally attract more subscribers.

Style is formed from what we see and what surrounds us, who or what we are inspired by: it can be people, music, photographs, painting - anything.

Initially, my trick was a combination of pink and blue shades. For a long time, such fame was attached to me: oh, something pink - this is Seryozha Sukhov. Then I changed the format, and I got a new feature - a red scarf. I came to my style in an absolutely natural way: there was no brainstorming, no sleepless nights when I tried to come up with a theme for photography. Everything happened completely by chance.

6. Don't forget to write

If they are able to attract the viewer, then interesting texts will help keep them - and this is much more important.

Don't know how to write? It's OK! Just start - and every time you will get better and better.

Good texts are the main thing if you want to become a popular blogger. Instagram now has an abundance of gorgeous photos, and it’s quite difficult to make it more perfect than it already is. In addition, people are oversaturated with pictures and look not only at the images, but also at the content. It is interesting, easy, useful or humorous to formulate thoughts - this is the basis of the basics.

Any person who tries to formulate his thoughts into text will be able to learn this and achieve certain heights. My example proves this: I am the person who hated reading and writing, and now I have one of the most read blogs on Instagram. Just don't be shy. Remember: the simpler you construct your sentences, the more truth they contain. And the more humor you add, the better the texts are read. In general, everyone has a chance.

7. Talk about your personal life

People are always looking to peek through the keyhole or behind the scenes - that's why talk shows are still so popular. Share your daily life with your followers, live every moment in Stories - and people will quickly develop the habit of regularly visiting your page. But listen to yourself: don’t do anything that goes against your inner beliefs.

Everyone decides for themselves what to show and what not. For example, I decided from the very beginning that I was not ready to show my husband, and I don’t show him. There are bloggers who do not show children (for some it is due to religion or other issues), and this is also their right. Do such self-restraints affect popularity among subscribers? Most likely yes. Sometimes I even think: “If only I could take a photo like this with the whole family, it would get so many likes.” But bloggers also have a personal life. And without too much frankness, you can find your zest.

8. Do what no one has done before

To be one step ahead of the rest, you need to do what no one else is doing. This works in any business, and on Instagram too.

It may seem that all the niches are occupied and everything has already been invented, but this is absolutely not the case, especially in the Russian-speaking segment. For example, we still don’t have full-fledged fashion influencers. It would seem that this is such an obvious niche, but it is not occupied.

And those bloggers who have had their own tricks for a long time also continue to look for something new and come up with concepts. This can be done endlessly.

9. Be helpful

You won’t surprise anyone with beautiful pictures and vanilla quotes: people crave not only spectacles, but also bread. In a word, there should be useful content.

It doesn’t matter who you are - a designer, dancer, director or a mother on maternity leave, you can talk about your occupation so interestingly that you, an ordinary person, already have a hundred thousand audience on the Internet. Yes, there are a lot of accounts that are created purely for entertainment, like “funny” videos from weiners on Instagram, but I don’t consider it a blog: rather, it’s purely entertainment.

10. Make it funny

And immediately a spoiler: if you don’t have it, then it’s better not to try, it will look pathetic. But if there is, then it’s definitely worth a try. Will they be funny stories or wines - it's up to you to decide.

11. Avoid cheating subscribers

We understand: psychologically it is easier to engage in a blog whose number of subscribers has already exceeded several thousand. But you shouldn’t get carried away, because dead subscribers are dead weight, which, if measures are not followed, will drag your account to the bottom.

Gaining subscribers is absolutely not normal. If only because it can be verified. And most importantly: fake subscribers are dead subscribers. Sooner or later Instagram will delete these accounts. Yes, this is done to receive advertising projects. But the brand will still see the effectiveness of such advertising and understand that the declared audience does not correspond to reality.

However, honesty is honesty, and no one has canceled psychology: a person is more likely to subscribe to a large blog that has already managed to attract thousands, or even millions, of subscribers.

Honestly, I didn’t get any subscribers myself. But I know examples where bloggers rose to a certain level using bots. They began to be taken seriously, they got into the crowd (they were invited because they didn’t know that the accounts were of low quality), and then they grew in real subscribers. Quite successful.

12. Buy advertising

A blog without advertising is like a car without fuel: it won’t go far. People need to know about the existence of your blog - and they need help with this. Select suitable influencers and request advertising. But of course, only after your account is filled with beautiful and interesting posts, and the number of followers reaches at least 1,000.

However, be careful: it’s quite easy to waste money when promoting a blog.

You should not contact small bloggers whose PR costs 300 rubles: this means that they will only get a small number of subscribers. You also need to contact only those bloggers who have similar or similar topics to your blog.

13. Experiment with promotion tools

Try to participate in SFS (an abbreviation for shout out shout for out, literally “vote for vote”, mutual PR): if you are noticed, this is a good chance to get an interested audience. And having already gained a sufficient number of subscribers, you can organize SFS yourself.

I gained my 200 thousand subscribers on SFS. This is the main tool that I have used to promote my account for a very long time. I had good engagement in this competition: not as much as other bloggers who tried the same thing.

Participation in giveaways (competitions with prize drawings) as sponsors and organizers is also now popular. But keep in mind that many of the new followers will unfollow when the contest ends. So you shouldn’t make your main bet on this point.

I am against active participation in giveaway: a lot of bots come. It’s better to have few subscribers, but high-quality, live ones.

Remember: there are many promotion tools, and what did not work for someone else can greatly help you in promotion.

14. Be friends with bloggers

Collaborations are what modern Instagram rests on. Look for friends with similar interests! Offer mutual PR, a joint outing to take pictures - whatever. Sharing audiences has never hurt anyone.

A modern successful blogger is not just a person who spends most of the day on the Internet. If you want to be successful, you need to get out of your comfort zone - communicate, get acquainted and, despite Instagram, live real life with real people.

15. Be friends with brands

Use all possible ways to contact brands and start collaborating with them: after all, account monetization is part of your plans, right?

Feel free to write to brands yourself, having adequately assessed your profile before doing so. Register on various platforms where bloggers and brands find each other.

16. Take care of emergency exits

You shouldn’t rely only on Instagram: for example, accounts are often blocked, anything can happen. So that such a situation does not take you by surprise, it is worth thinking in advance about backup options for self-realization and monetization.

On Instagram we are guests, and anything can change. After all, in the case of Telegram, everyone also could not believe that someone would interfere with him. Yes, it exists now, but a large audience left it when difficulties with access began. I constantly think that something might happen - the account will be deleted, for example. Or they will impose sanctions against Russia. You need to do something that has nothing to do with Instagram, which is what I actually do.

17. Analyze

Creativity is good, but intelligent creativity is even better. Track which of your actions get the most response and which go unnoticed. There is nothing wrong with asking your audience how they see your account. A good blog is a competent symbiosis of self-expression of the blogger and the interests of subscribers.

When I just started blogging (it was not yet a personal account, but the Mama Club community on Instagram), I set goals for subscribers. I wrote it down directly: this week 1,050 people came, this week 500. Let’s see what I did this week, why is there such a difference? Determination is a good quality. Not only within the framework of Instagram: you need to set goals for yourself and go towards them.

18. Never stop

Continuing is more difficult than starting: you need to constantly search and find strength, time, motivation, money. But don't forget: while you stand still, others continue to walk.

When I became a millionaire, there were very few such large bloggers: 3-4 people, including me. It seemed like, wow, it’s so cool, I’m out of reach! But at some point I stopped being so active, and other bloggers appeared and grew by click. For example, Nastya Ivleeva - she overtook everyone and flew into space. Every time you think: no, it’s unlikely that anyone else will appear. But such a person appears and becomes number one.

There is no limit to perfection, and improving your blog should not be a one-time event at the beginning, but an ongoing practice if you want to succeed.

Where to start promoting your blog on Instagram? How do popular beauty bloggers make money? What to do to become a famous and successful blogger?

Politicians, actors, housewives, football players, businessmen, travelers, writers, plumbers and gamers have blogs. At the same time, many not only write blogs, sharing their news, thoughts, ideas and observations with readers and viewers, but earn decent money from their resources.

Want to join their number? Then this article is for you. Denis Kuderin is with you, an expert on financial topics at HeatherBober magazine. I will tell, how to become a successful blogger from scratch, how the authors of LiveJournal magazines, YouTube channels and Instagram pages make money, and what is the secret of a successful blog.

In the final you will find useful tips for beginning bloggers - how to succeed, how not to be disappointed, how not to get lost in the endless digital universe and how to find your audience.

1. Blogging – become famous without leaving home

Bloggers (or bloggers - both spellings are considered acceptable) have long become a significant socio-political phenomenon. Their opinions are taken into account by the central media, they are talked about on television, their posts are discussed on serious analytical sites and on social networks.

To become a famous blogger, you don’t have to be in the public eye, have literary talent, or have any superpowers. It’s not even necessary to leave the house and “hang out” in public places. All that is required is is to write a blog that is interesting to readers.

I will tell you how to run it, where to start and how to earn income from a blog in the following sections. But first you need to clearly define the terminology.

Blog– an electronic diary (magazine, website), which the author maintains online and periodically updates. The content of the site can be text, multimedia, or combined.
Blogs are not just read and viewed, but also comment everyone is interested. This is the fundamental difference between a blog and, say, a handwritten diary that you keep for yourself.
Any Internet user can create a blog. The world's first blogger is considered Tim Berners-Lee– inventor of URL, HTML, creator of the World Wide Web, who had a key influence on the development of the Internet.

There are millions of bloggers in the world now. Some of them keep journals solely for their own pleasure or to communicate with people who share their passions and views. Other make money with a blog. And they earn decent money.

According to Forbes magazine creator PewDiePie on YouTube Felix Kjellberg only in 2016 I started working online $15 million .
That same year the magazine "Half" included him in the list of the 100 most influential people in the world. The number of his subscribers now totals approximately 60 million people. And all this thanks to a channel dedicated to video games!

This is by no means a unique case, but rather the most significant and logical success story in the conditions of absolute accessibility of personal information on the Internet. There are famous bloggers not only abroad, but also in Russia.

Watch this short video:

Blogs are created by:

on your own domain;
using special services;
based on social networks.

Some bloggers are experienced Internet users who know how to create websites and manage the “engine” on hosting, while others an Instagram account is enough to become rich and famous.

Among the bloggers there are professional analysts who write on serious political topics, there are ordinary people who write about everything under the sun, make videos, post photographs, recipes, life hacks and other useful or useless information.
The collection of all blogs on the Internet is called "blogosphere".

It’s difficult to say which topics are the most promising in terms of monetization - success is possible in any niche. But you won’t go wrong if you talk about it in an interesting, competent and detailed manner. business, psychology of success, family relationships, making money online and offline.

The unspoken rule of success: the topic should really concern you personally, since a blog is, first of all, an individual view of things, phenomena, people and events.

There are many types of blogs:

Thematic– dedicated to highly specialized topics: do-it-yourself auto tuning, cake recipes, winter fishing, travel.
Science blogs– magazines that are run by scientific experts and read by everyone.
Cultural– magazines about a particular area of culture (painting, cinema, music).
Educational– dedicated to the topic of education, enlightenment, school.
Personal diaries– the author’s story about the events that happen in his life. Diaries are kept by both media stars and ordinary citizens - among both blogs there is interesting content.

2. What types of bloggers are there – 3 main categories

In addition to the topic, blogs are divided by methods of supplying material. The author himself chooses which option is closer to him - maintaining a text blog, a video channel or a photo blog: it all depends on the preferences of the blogger himself and the characteristics of the audience for whom he creates.

For example, gamers – young people aged 15 and older – have no need to read analytical texts about games: it’s better to see it once. But it will be difficult for political observers to justify their point of view with pictures alone.

Category 1. Video bloggers

These people keep their journals in video format - on YouTube channels (YouTube) and the like. Viewers subscribe to the channel and regularly watch new episodes. The authors shoot and edit the videos themselves.

Among the video bloggers there are professional music video makers and directors. And there are those who limit themselves to a simple slide show or showing their screen and voice-over comments.

In recent years, the so-called beauty blogs. In such magazines, authors talk about everything what has to do with the beauty industry. Reviews of cosmetics, perfumes, makeup and hair styling lessons, skin care tips, etc.

Initially, beauty blogs were exclusively Western, but today there are many Russian channels run by both professional makeup artists and everyone. Young beautiful girls enthusiastically try cosmetic products on themselves, share their results and impressions.

Parallel leading advertise brands openly or covertly, place affiliate links on their blogs, or simply sell cosmetics.

Some useful tips for beginners.

Read, memorize, put into practice!

If you create a blog to increase self-esteem, do not communicate with readers and are not interested in their opinions, such a resource will quickly wither. The audience needs to be loved and respected, then she will reciprocate your feelings.

Blogs are made for people. Embrace this truth. If your resource does not bring benefits to people, no amount of SEO optimization will save it. You have to love search engines too, but focus on people.

All currently successful bloggers made a lot of mistakes at the beginning of their journey. Some even closed their sites and pages to create new ones from scratch.

Mistakes are an inevitable condition of learning. With mistakes comes experience. And with experience comes ease, understanding of the needs of the audience and long-awaited popularity.

Tip 4: Create a database of email addresses

Start building a database of your readers' email addresses from the very beginning. This is necessary to organize the mailing. But she shouldn't be too intrusive. There is no need to bombard readers with daily letters and messages. Be adequate - remind yourself regularly, but delicately.

Blog about yourself. Be yourself – even on a niche blog. You won’t believe it, but there are hundreds, or even thousands, of people in the world who look like you, who share your interests. And never consider your readers dumber, simpler, or more naive than you.

6. How much do bloggers earn - personal experience

Earnings directly depend on the number of subscribers and the activity of the author. Some bloggers do not need monetization at all - they have other income, and they run their sites and pages solely for entertainment purposes. Others combine business with pleasure - they blog for the soul and at the same time make money from it.

You have every chance to earn the same or more - online income depends only on your activity!

7. Conclusion

Now you know more about how to become a successful blogger and make money from your pages and sites. The universal secret of a successful blog is benefits for readers and a competent approach to monetization.

Question for readers
Do you think a blogger still needs his own personal website or can he get by with free resources?

We wish you successful monetization and a million readers on your blog! Write comments, additions and remarks. Share the article with your friends on social networks. See you again!

Greetings, dear reader, to my blog site. Today I will cover the topic in detail - how to become a blogger and what you need to do for this.

The topic of blogging itself is very popular all over the world, and being a blogger is not only fashionable, but also profitable. Unfortunately, many beginners have the wrong idea about this matter. They think that being a blogger is quite easy, just writing articles or posting videos. In fact, this is far from the case.

You can make a lot of money on a blog, but it may take more than one year. If you want quick results, then you should look for other ways to earn money. Thousands of bloggers abandon their blogs due to lack of patience and diligence, I hope you are not one of those people and are ready to devote your time and energy to this matter!

What you need to do to become a successful blogger

Successful blogger is a relative concept. For some it is popularity, for others it is recognition as a professional, and for others it is business. But to get there, you need to build your brand, have great ideas and become a good writer. As you can see, this is not suitable for most beginners. Is this not about you? Then let's begin!

1. 100% determination

From the above, a very important conclusion should be drawn. If you decide to become a blogger, then you must be decisive. You must love to write a lot. Your articles should help other people. You must have passion for what you do.

2. Choosing a topic

The second thing you need is to choose a topic (niche) for your blog. Under no circumstances should you start blogging about everything and everything. This approach is not correct. You must have a specific topic. How to choose the right niche is possible.

3. Blog platform

Choose a blogging platform. This could be YouTube, Instagram or a regular text blog. This article is for future bloggers who want to write articles. I recommend leading. Almost all bloggers use this free platform. It is convenient, simple and has many advantages than other analogues.

4. Articles for people

Let's be honest, most articles on the Internet are outright garbage that provide no value to readers. There are a lot of lazy bloggers who copy other people's articles and change them to make them unique to search engines, but not to people.

You must develop your own writing style that will differentiate you from others. If three bloggers write on the same topic, then people will read the one who can express his thoughts more clearly and can talk about complex things in a simple and understandable language. Write articles for people. Articles should be useful. They should help readers solve their questions or needs. In addition, you must write articles in such a way that they can be easily found on the Internet. How to write such texts is possible.

5. Be consistent

How to become a popular blogger? You need to gather an audience of loyal fans. And to have fans, you need to be consistent and regularly post articles on your blog.

You must have a clear schedule for releasing new articles. For example, once a week on Thursday. You should always stick to this schedule!

I learned this “secret sauce” from several successful Western bloggers. One of these bloggers was a man who moved from Asia to the states. He was very poor. As a rule, such people are already highly motivated and have nowhere to retreat. So, he made a decision for himself to add one article to his blog every day.

10 years have already passed and he has never broken his promise! Now his income from the blog is $100,000 per month. By comparison, the average American earns about the same in just one year. He admits that he can earn even more, but this will require additional time. But he doesn’t have such a task, because he wants to spend more time with his family.

Consistency is a key factor that most bloggers simply don't know or forget about.

6. Don't be afraid to make mistakes

At school we were told that making mistakes is bad and we were given two marks for this. In fact, mistakes are good, this is how we learn, see what works and what doesn’t, and move forward. So in this matter, do not be afraid to make mistakes.

Only one 5 point can stop many of you. How? How will I write articles every day? After all, I don’t know what to write about and how to write articles that will be read.

Most of my articles suck, since I’m just starting to develop in this direction and it’s also hard for me to write every day. But I try to do it and I understand that in order to learn to write interestingly, you need to do it every day. And I also set a goal for myself: 1 day 1 article on the blog.

I'm also currently using a free template design on my blog. If I wanted to launch the perfect blog, this would never happen. The main thing is to start taking the first steps, albeit with mistakes, but to take them.

Over time, I will improve my writing skills, commission quality designs, and begin to better understand SEO (search engine optimization). Remember, all successful bloggers also once started from scratch and were in the same place where we are now.

7. Understanding the audience

Understanding your audience means that you will understand your readers and know what topics resonate best with them. If you are on the same wavelength as your readers, they will begin to share your articles with other people on social networks and leave comments under them. All this will have a positive effect on the promotion of your brand.

Be sure to respond to all comments and ask people what they would be interested in seeing on the blog next. Plus, by reading the comments, you can find many ideas for future articles.

8. Create your own database of email addresses

Start building your Email database from the first day of blogging. Even if you are not going to sell anything, start collecting it anyway. This will allow you to promote your new articles to a large audience, without worrying about whether the article is in the first positions in search engines or not.

Every blogger wants his work to be noticed and appreciated. Imagine that you have a base of 50,000 subscribers. By sending just one letter about the release of a new article on the blog, some people, and this is approximately 30% or 15,000 people, will follow the link and read it!

Ask your readers to subscribe to your blog news. It will be better if in exchange for the email address you give something valuable, for example, your pdf book or some kind of report.

Greetings, dear readers! If you like the blogosphere or are just thinking about how to become a blogger and where to start, then today’s material may be useful.

I’d like to point out right away that it’s impossible to get any kind of official professional education, as such, in blogging. You can only listen to a few lectures and take part in master classes from people who have already achieved success in this field.

Universities don’t teach this, and there’s no point...

The thing is that bloggers become people who are truly passionate about any direction or area of life. Thanks to their unique abilities, knowledge, great hard work and desire to surprise, they become popular.

You've probably noticed that bloggers are increasingly appearing as experts in various TV shows. Many of them become authors of magazine strips or entire TV shows.

Therefore, this direction can confidently be called very promising.

In addition, these people make great money. For convenience, let's divide our today's topic into two parts:

how to become a blogger, if this is almost not taught - where to get knowledge?
where should I start?

How to become authors of online diaries

If you decide to start your own blog, then first of all you need to decide on the direction in which you will develop. To summarize, we can distinguish the following groups of spheres:

Professional. This may include thematic blogs, for example, on car repair, software development, photography, retouching in PhotoShop, making money, etc.
Creative. In such diaries they publish everything: from music to art-house films of their own production.
Commercial. Blogs from this group have great potential, but they are also fraught with many pitfalls. By and large, I don’t recommend starting a website just to sell something.

Often these directions intersect. We are talking about cases when a hobby turns into a profession. For example, a travel lover becomes a professional travel agency manager.

To start keeping a diary, you need to learn a lot:

post information so that it is convenient and interesting to read or watch (if you decide to create);
promote your blog or channel and attract new subscribers;
communicate correctly with the audience.

And this is just the tip of the iceberg. In fact, it all depends on the ambitions of the author himself. If you decide to start a video blog and want to make it high-quality and interesting, you will have to work a lot, often until late at night and on weekends.

But the result is definitely worth the effort.

In the beginning there was a word

In the second part of our review on the topic of how to become a blogger and where to start, we will look at the tools that you will need to blog.

First of all, you need to select or create a suitable site. You can create your own page in LiveJournal, but today this resource is no longer as popular as it was several years ago.

Therefore, I recommend that you still think about developing your own “stand-alone” website on WordPress. If you want to focus on your photographs, welcome to, and if you feel confident in front of the camera, go to.

Here you can communicate with your audience, create surveys, post photos from your personal life and do much more. However, do not forget about the main focus of the blog.

To be fair, I note that so-called lifestyle bloggers are quite popular today. They talk and make videos simply about their daily lives.

But here you need to remember the following: this very life should be as rich and interesting as possible (and, as a rule, very expensive).

And yet, one of the most important tools for any blog author that you need to master is the word. This is where the path to the blogosphere begins.

Even if you decide to shoot videos or post photos on Instagram, you will have to think through the script and interesting captions, so you cannot do without the ability to express your thoughts beautifully or the help of professional copywriters.

In addition, the word will also help you find your blog on the vast expanses of the global web. Therefore, skillful command of written language is one of the important advantages that, unfortunately, many beginners overlook.

First steps

The main thing is the idea, creativity and the ability to think differently than everyone else.

Don't expect to be able to simply edit a Wikipedia article. Your job as a blogger is to share your valuable experience and create content that is unique in every sense.

You can gain knowledge so that your endeavor will surely bear fruit, for example, with the help of a free 3-day intensive Alexandra Borisova, you can watch a free course Evgenia Vergusa Yabloger.

All I can do is wish you good luck in your endeavor and say goodbye with that. Until next time! In previous publications, by the way, I have already talked in detail about how to gain popularity on the Internet.

Are you interested in the topic of blogging? Share your opinion in the comments and subscribe to updates so as not to miss new publications.

Lissa Avemi is one of the most popular beauty bloggers on the Russian-speaking Internet. Today, Lissa’s blog is followed by more than 1.2 million subscribers, learning news about trends in fashion and beauty every day. Lissa Avemi shared with FashionTime.ru readers five ideas on how to become a popular blogger on YouTube.

Why do you want to be a blogger?

Perhaps this is what you should start with before starting a blog. There may be a lot of options, but the most important thing is that the blogger must be sincerely passionate about his channel and “burn” with this idea. You can never be sure that your content will work. And even if yesterday the video received a good number of views, then tomorrow everything can change. Through your fault, through the fault of technology, through the fault of subscribers who simply lost interest.

Blogging is an unstable activity, and you need to understand why you need it, what your mission is. Without understanding your global goal, after the first bug in the number of views or another error, you are likely to abandon this activity forever. And there will be a lot of bugs. Many bloggers take time out due to technical errors, and when everything gets better on the technical side, people simply lose interest, and getting it back is a very difficult task.

If you have an idea, you have a blog.

Be ideological! You cannot become a successful blogger if you have no idea what content to shoot. Ideas should come to mind constantly. A beginning blogger should always have a plan of what he will shoot, what photos to take and what text to write. It is very important to create your own personal schedule, because without a schedule it is very easy to get lost in the information space. Get yourself a planner and write down all your ideas there. Make sure that you never have less than 10 ideas, because very often it happens that there are options for what to shoot/write, but you realize that the time has not yet come when it will be relevant. A very important tip is to always look for a source of inspiration and pay attention to everything around you and make content out of it.

Good sound is more important than a good camera

A good camera is certainly necessary and important, but the first thing is sound. You can have an amazing picture, a beautiful background, but if the sound suffers, people won't watch. Some watch videos on the go, others put YouTube in the background while they go about their business, and still others, the absolute majority, about 80 percent, watch videos on a smartphone, so for this category there will not be much difference in the quality of the video image, and the sound is important to everyone. The most important task is to start working with sound. Invest once in a quality microphone for audio recording, and the investment will pay off in no time. By the way, you will have to spend about 100 thousand rubles to buy a good new camera and lens, but a “lovaliere” with good sound can be purchased for only a couple of thousand.

Define your target audience

To be a blogger, you need to clearly understand your target audience and see who you plan to shoot a video for. The target audience of different channels is different. Even channels with the same topic may have different audiences by age and gender. For example, there are a huge number of beauty bloggers, but each has their own subscribers. There are bloggers who remove professional makeup and share application techniques; they are watched mainly by adults who are passionate about makeup, makeup artists, and stylists. There are also bloggers who motivate, and others who entertain. When you plan to create a channel, just imagine the person who will watch you. What gender is this person? How old is he? In what country and what city does he live? What is he interested in? The better the image of the audience is written, the easier it will be to understand what and how to shoot. The same video topic can be presented in different ways. Thus, popular challenges look different for everyone, because every successful blogger adapts them to suit themselves.

Choose your social network

Deciding on a social network is very important. At the start of your career, before achieving your first successes, focus on one specific social network. Some people prefer Instagram, others prefer YouTube. Having both social networks is a great idea, and most bloggers do so, but it is only suitable if the quality of the content for the target audience remains the same. It shouldn't be: today there is a good video on YouTube, but boring content on Instagram, and vice versa. People always feel how what they look at was made and are ready to ignore low-quality content a couple of times, but regular hackwork forces subscribers to pass by.