How to create a one-page website step by step instructions. Rating: “Best Landing Page Builder”

Tell the world about your business, product or service by creating a compact one-page website that will present only the important and useful information, current information about your company. The website builder will help you create a one-page website for free and in just a few minutes.

A website can be created in ten minutes with a few simple clicks. Without knowledge of web design and programming, without long waits for layout and layout. The service site creates one-page websites of any topic and format. The functionality of the site is determined by the user.

Selling and maximizing useful resource it is possible to create without spending money on development.. A few simple steps and your site will be seen by hundreds of users.

How to create a one-page website using a website builder

• The site design is chosen from the proposed templates. The layouts of ready-made one-page websites are varied. If desired, the finished template can be edited using an online editor with simple and accessible controls. If the edited version seems too simple for you, contact a web designer for help by ordering his services on our website.
• Determine the functionality of a one-page site, add a form feedback or online consultant. Make your website as user-friendly as possible.
• Add on the site useful content. This point is entirely up to you. When creating a website using a free website builder, take care of the relevance and informativeness of the content. Pictures, images, videos and texts should convey the main message - to sell your product (service or product).
• A one-page website is generated automatically. It will appear online within ten minutes or several hours.

The website builder is simple and absolutely free way create a one-page website, business card website, online store and landing page in just a couple of minutes.

Advantages of the website service

On the Internet you can find numerous designers that generate websites of various topics for free. Are they all effective and do they really work without investment?

• The website builder does not promise to create a website when you go to a particular resource. Our service works without links and additional registrations.
• Except free hosting, you get additional disk space to store your documents.
• the site offers favorable rates with a set of the most necessary functions.
• The support service will always help you understand the work of the designer.

Regarding tariffs, you can consult with our specialist by choosing a “free”, “starter” or “advanced” plan.

the site will help in creating a free one-page website, increasing sales and saving costs.

Landing, landing, landing, landing page, one-page site, langing page, one-page, selling site, landing page. So many names, even completely perverted ones, of the same thing. The point is that almost no matter what you do, you need such a site. Well, since it’s needed, then let’s solve the issue of creating it. Make a landing page yourself? After this article - no question! Moreover, it is correct, meaningful, and hits the target. As they say, you can make your cherished selling landing page yourself.

Just in case or stage 0

It is usually said that one-page sites are created to sell or get a person’s contacts online, but in fact there is a much wider range of tasks here:

1. Receive new requests for goods/services;
2. Increase brand awareness;
3. Inform about the provision of goods/services;
4. Provide advice on services;
5. Receive resumes from candidates (What!? Landing page for this??? Here’s an example - Alfa Bank);
6. Attract partners, dealers, representatives;
7. Provide access to the service;
8. And so on.

Important! Before creating, you need to clearly define the purpose of your landing page. And remember - there should be one goal.

That is, you don’t need to try to sell a product and attract dealers on one website. This different tasks, which means different landing pages. Let this reduce the reach of potential people, but increase the effectiveness of the page, which will justify everything financially.

WE ARE ALREADY MORE THAN 45,000 people.
TURN ON

STEP 1 – Donate or make it yourself

At this step, you need to determine which of the two solution options you will choose.

And they will be selected based on your financial and time resources. Let's look at each of them with their pros and cons.

Constructor

Once, one client wrote a complaint to us after receiving the site. Its essence was that we did not take a lot of money justifiably. It all looked very strange, because he had familiarized himself with everything before and signed the agreement. But we are not a poor company, so it’s easier for us to let the client go in peace (not always) than to try to prove something. That's what we did.

And all this happened because he found it on the Internet landing page builder and learned that you can do everything yourself, spending literally 5-6 hours on it, and paying no more than 1,000 rubles a month. But you and I understand that you can assemble a “car” yourself, but how far will it go, how individual the design of the landing page will be, how correct the technical equipment will be... We described in detail all the stages of creating a landing page with deadlines in the article creating a turnkey landing page .

Pros:

• Cheap. Very much so. 500-1000 rubles per month and you are the happy owner of a one-page website;
• Just. You don't need to think about layout, adaptation to mobile devices, connecting SMS notifications about new applications to your phone. All this is already there and done for your convenience;
• Fast. You can do and configure everything really quickly. Moreover, making changes will not be difficult either;
• Technical support. Do you have a question? They will answer you as quickly and thoroughly as possible. A huge plus;
• Free trial period. Now almost all landing page designers have a 14-day free trial period. Register and...

A little truth of life. “ 14 days of freebies! During this time, I’ll earn money using a landing page on the builder and order a beautiful website from an agency,” they thought. After 14 days, having barely managed to defeat the designer, having done everything wrong and not receiving a single order through the site, they realized that one-pagers were not working.

Cons:

• Knowledge. You need to know which blocks to use, their sequence, etc. Decided to take a look at your competitors? Great! Just how do you know what your competitors have? effective landing page and shows good performance?
• Design. If you are working with a designer for the first time, then you won’t be able to look at the landing page design at the end of the work without tears. Even if this is not the first option. Don’t expect a cool design that will go “Wow!”
• Limitation. The number of ready-made blocks is limited, as is their functionality. Design solutions are also not presented in the widest range. Therefore, if you want a bird to fly out here when a person leaves an application (as if his application flew to you with carrier pigeons), you can forget about this idea.

Personally we can recommend this landing page constructor . We usually refer clients to them who are just starting out or testing a niche. And all this is not advertising, we just really like it. In our opinion, the ideal combination of price/quality/functionality.

Freelancers

Let's get straight to the point and from experience. Finding a freelancer who will single-handedly create a selling landing page from scratch and on a turnkey basis is IMPOSSIBLE. Well, it's true. It is possible to find individual specialists: a designer who will create the design of a future website, or a programmer who will put it together, but there is no monster who can QUALITY make a website inside and out. By all the work, I also mean such people as: internet marketer, copywriter, project manager. It’s simply impossible to be good at everything, physically, at least.

That's why ideal scheme working with a freelancer is when you analyze, collect, and prepare everything yourself. And the designer and layout designer found on the freelance exchange simply implement it, and without any initiative.

Pros:

• Time. Both a plus and a minus. The benefit is that you take off most of the hassle of implementation. appearance and technical component.
• Quality. The main plus. They will do one hundred percent better than you doing it yourself from scratch. At a minimum, because they have experience and knowledge that you have in their field, let’s be honest, almost none.

Cons:

• Responsibility. If the site does not work, then no one is to blame but you. Since you are the one who controls them and speaks as needed.
• Search. You need special knowledge of where to look for them, how to assign tasks to them and... you also need to fill out a brief, show technical specifications, etc.
• Time and nerves. Time to find a freelancer, time to create tasks, time to make a landing page prototype, time to control. You will waste a lot of time and nerves. Most of the freelancers are slobs (I apologize, but this is how it is), so delays in deadlines and periodic losses from communication radars will occur. And this is the minimum you can expect when you want to make a landing page inexpensively.
• Money. You will have to fork out money, since a good specialist without “connections” costs a lot. An average quality design will cost around 8-10 thousand, layout will also cost around this amount. Again, it all depends on the complexity of the project and the performers themselves.
• Scammers. The work is structured as follows: 50/50. Advance payment and then the remaining payment after completion of the project. I don’t want to offend anyone, but among freelancers there are a lot of people who... do not take on the project after receiving an advance payment. Simply put, they get lost.

Lifehack. If you decide to work with a freelancer, I recommend the following payment scheme: make 50 percent of the advance payment as a safe transaction (almost all exchanges have it), and transfer the rest of the amount directly to the freelancer. Overpay 15%, but protect yourself. By the way, if a freelancer is going to scam you, then safe transaction he will dissuade you. This will be your signal.

Stage 2 - who and what?

The most boring (but most necessary) block in this article.

It doesn't matter which way you go. You will make an effective landing page yourself or send it to a specialized agency. In any case, you need to know 3 things:

• Your target audience
• Hunt's ladder
• The insides of your company.

The only difference is that if you create a landing page alone, you will have to write and think through everything yourself. The agency will give you to fill out a detailed brief, thanks to which they do the scheduling of the target audience and so on themselves. We, however, take a different route and fill out the brief ourselves, communicating with you via Skype. We sincerely believe that this is the only way to get all the information, since it is possible to ask the following questions during the conversation. And such questions always appear.

Target Audience

We have already written about defining the target audience, or even deeper defining the client’s avatar. This study will give you an understanding of who your potential client is, what fears, objections, and desires he has related to your product/service. What should you put pressure on in a future landing page, what words to use, what images are best to insert. A simplified summary diagram looks like this:

Hunt's ladder

But what will knowledge of Hunt's ladder give? Just like the client’s avatar, it will provide the very structure of the future landing page.

Step 2. Details

Next, when you have rewritten the structure several times and taken into account everything that is important to the target audience, we move on to the details, namely headings, subheadings, text, images. You can do this again on a piece of paper, but we use a special program called Balsamiq Mockups, which we recommend to you. This is what the implementation looks like:

And this is what it looks like in reality:

This step reveals your entire concept. And without general knowledge, it’s better not to meddle here. Otherwise, your fantasy will end with hackneyed phrases like “Why 95 percent of clients choose us”, “How we work”, “About us”. To at least somehow improve yourself in this area, I recommend reading our articles:

1. Technique: property-advantage-benefit
2. Business copywriting
3. 4U Headers: Grab Your Customer by the Eyes
4. How to write headlines: 6 formulas for making them catchy

Step 3. Calls

And this is where we make calls to action. This may seem strange, but if you think about it, it is correct. Because we make a call that is contextually appropriate for the block. And not a block to conscription.

• Make them different. Not only buy, but also sign up for a test drive, contact the manager, and open access to the video presentation. The more they differ from each other, the greater the chance of catching a client in their networks.
• Keep them simple. How simpler step, the greater the site conversion, and the greater the chances of convincing a person to become yours forever. Therefore, we try to do not “buy”, but “get an offer”. Not “sign up for a call from a specialist,” but “sign up for a free measurement.”

STAGE 4 - Design

The most enjoyable part of the process. Provided that you order design from a designer. Because if you decide to do it yourself, you will be annoyed by everything you do on the constructor. After all, what you want doesn’t work out, and you don’t like what has already happened.

Although there can also be quite a bit of hassle with the designer. Therefore, before you transfer everything into his hands, you must write MAXIMUM DETAIL. With examples of what you like and what you don't like. Which photos to use where (at least roughly). What to focus on. In fact, different technical tasks are done for the programmer and for the designer.

If you still decide to do the design yourself. What to pay attention to when developing a turnkey landing page:

• Color spots. One screen = one primary color. There is no need to use several different shades and thereby create a Christmas tree.
• Minimalism. If you have little experience in design, then your choice is simple and stylish page without unnecessary details. For your convenience, call it “Like Apple.”
• Air. There must be space between the elements that separates the meanings. Ideally, remember the rule: 1 screen = 1 meaning.
• Accents. You must have everything in order. Something should catch the eye first, then the eye should move to the second element, and then to others.

If you already think that creating a landing page yourself is too much for you, we have a banner below.

STAGE 5 — Layout

Again, if it’s a constructor, then there will be fewer problems. Actually, as well as opportunities. If the programmer is a freelancer, then he needs a separate technical specification, where you indicate how things should behave and what animation each element will have. If you thought it through, of course.

Before paying and launching the site, check your page for cross-browser compatibility and mobile version. Usually this is where all Napoleonic plans collapse. When in half of the browsers everything lags and doesn’t work. Or applications do not arrive by email at all, and you have already decided that the site itself is not converting.

Also, when coding, you need to determine for yourself whether you need an admin panel. After all, if you plan to constantly make changes to your landing page, then it’s worth considering this point. But in practice, the changes are always small and therefore ordinary HTML code is sufficient, which is easy to understand in 5 minutes.

STAGE 6 - Eternity

I wanted at this stage give more specific name, for example, “Launch and receive applications,” but “Eternity” sounds more appropriate. After you have created the landing page on your own, the fun begins:

• “The site doesn’t work well”;
• “I liked this block too much”;
• “People want to see a calculator on the site”;
• “The link should open in a new window.”

All this leads to permanent job above the site and that's normal. We are not shy about telling managers, 2-3 years after we made the site, that if they give us access, we will change several blocks for free. And this is due to new knowledge, developments, and experience. That is why be prepared for changes that will last forever.

Briefly about the main thing

That's probably all step by step instructions. You learned how to make a landing page yourself, how to create it in such a way that it not only exists, but sells, and how much it all costs. As you may have noticed, this is not at all easy if you approach the creation head-on. And most of the success is not design and programming, but structure, meaning and appeal. And this has been confirmed before our eyes more than once. We've seen insanely scary landing pages deliver conversions you can only dream of.

Being an agency that creates turnkey landing pages, I would like to say that it is better to leave this task to professionals. But you won’t believe it and say that it’s beneficial for us to talk like that. But now I’m not talking about us, but in general about people who specialize in this.

Since one good landing page will pay for itself in a maximum of a month, and maybe even from the first transaction. When your self-created one will drain your budget more and prevent you from developing. And not because you did it poorly, but because it could be done better. After all, everything is relative.

For recent years, the demand for landing pages (single-page sites) has grown significantly. They are used almost everywhere, from novice webmasters to large corporations. E-commerce landing pages were not spared either. They are often used for various kinds of promotions and sales, and they are also popular among novice Internet entrepreneurs who sell a small assortment, for example, this can be a very narrow niche. In today's article, I will share three ways on how to make a one-page website yourself, as quickly as possible and for free.

No. 1. Creating a landing page using free constructors

This is the easiest way to make a landing page for free and quickly. A fairly large number of constructors on the Internet are website builders, i.e. allowing you to create not only landing pages, but also classic business card sites and, moreover, even stores. This is especially true for large players in this market.

Here you need a minimum set of knowledge in order to make yourself a one-page website. As a rule, everything is done through a simple interface in which you set the location of page blocks, their types (slider, reviews, order form), font colors and sizes, etc. At the same time, it is possible to choose from a variety of already ready-made templates(designs) your future landing page.

However, despite their simplicity, the designers also have a number of pitfalls that are not obvious to everyone at first glance. And this is due precisely to the free nature. Developers are naturally interested in you paying them money for the opportunity to create a landing page, and therefore some developers limit the capabilities of the designer to free plans, or provide full functionality, but limited in time (trial version). Therefore, don’t let the beautiful “try for free” button mislead you. Paid tariffs Almost every designer has it.

Here you need to take a balanced approach to choosing a designer, and study its capabilities and free functionality before you start creating your landing page. “Surprises” can wait at the very end, when you have already spent your time and effort on design. Everyone has different requests for one-page websites, so check whether the basic free functionality of a particular website builder is enough for you.

By the way, it would be a good idea to immediately look at the possibility of integration/synchronization with mailing services, CRM systems, etc., if you plan to use them or are already using them.

In addition to common online constructors, there are also special programs, with which you can design websites, for example, Adobe Muse. True, this program is considered more of a professional tool than intended for beginners, so it can take a lot of time to learn it. And the process of creating a landing page will no longer be quick...

No. 2. Creating a landing page using ready-made HTML templates

The second, fairly simple way to make your own landing page for free is to find ready-made ones on the Internet HTML templates. Here, naturally, you will already need some knowledge of HTML and CSS in order to quickly figure out what’s what and be able to make the necessary modifications to ready-made templates.

And here it is worth remembering that the implementation of non-standard functionality for this template can result in quite big problem for a person who is poorly versed in website development. But as a simple landing page, in which you change the demo information and pictures to your own, this is a fairly simple, fast and, of course, free option.

When choosing a template, do not forget that users will not always view it on their computer, so you should choose a template with adaptive design so that it is convenient to use both big screen computer or tablet, and on a small elongated smartphone screen.

To this second method, I would also include creating a landing page yourself in an HTML editor. Because the essence is approximately the same, except that you do not use a ready-made template, but make it from scratch. Typically, a one-page website template consists of horizontal blocks with information inside them - in other words, the structure is not very complex. If your knowledge and skills allow you, then this is also one of the options. By at least, a simple landing page, without bells and whistles, can be done fairly quickly.

No. 3. Creating a landing page on CMS WordPress

The third and final way to make a landing page for free is to use CMS WordPress. Why WordPress, you ask?! In fact, it doesn’t have to be this particular engine; you can use a completely different one, for example, Joomla, OpenCart, etc. To put it bluntly, the point is that you are attaching a landing page template to the CMS, which only differs in presentation (design/structure) from the classic template. WordPress engine is used quite often when creating a landing page, so I will give an example using it. In addition, I myself use this option periodically.

This method, compared to the previous one, allows you to make landing pages more professional and functional (so to speak). Of course, at least basic knowledge HTML and CSS will also be useful here. Knowledge will also be required CMS installations for hosting. As a rule, this is not very difficult.

For those who have already used WordPress, they know that the functionality of the site is very easy to expand with the help of plugins, which are mostly free. I will briefly describe one of the options, as in WordPress help make a fairly beautiful and functional landing page.

In order to get some kind of landing page builder, you will need the “Page Builder from SiteOrigin” plugin, which will make it possible to create the layout of the landing page and other pages.

With it you can create basic markup - i.e. those same ones horizontal blocks, in which the content of your landing page will be placed. There you can also set the background color, background image, block size, padding and other attributes.

The next step is to create content in these blocks. For this we need ready-made plugins for Page Builder’y, in particular “SiteOrigin Collection of Widgets”, which will expand the functionality and add special widgets that can be used in this constructor.

For example - headers, buttons, image sliders, adding icons, videos, Google maps, etc. All in all, minimum required which you may need when creating your landing page. Plus, no one bothers you to add any other plugins and widgets that can be used on a one-page website - countdown timers, integration with social networks, forms for accepting applications from the site and many others.

In general, everything is quite simple, especially for a user who is already familiar with WordPress. For those who have never used this CMS, you will have to learn a little about its basic functionality before starting to create a landing page. Fortunately, there is more than enough information on the Internet for independent and free learning.

This method also allows you to integrate with a number of services, for example, with CRM systems, services for email newsletters, etc. However, this may not always be free (plugin developers can only include this functionality in paid versions plugins).

Resume

Summarizing all of the above, we can say that in self-creation There is nothing complicated about a landing page. Especially if you have at least a little knowledge of HTML and CSS. Depending on how complex and functional your landing page is, you can choose one or another method of creating it. However, it is worth understanding that there are still limitations in functionality - it may not be possible to implement non-standard functionality or design without specialists... Fortunately, it is not always needed and in most cases, anyone can make their own landing page for free and quickly enough.

Creating a landing page ( landing page) or landing page, landing page, simplifies the user’s path to your desired goal as much as possible. Such a page is designed to influence a person’s basic instincts, to encourage him to perform targeted actions: click, call, order, buy “right now”.

Landings in the best possible way suitable for conducting advertising campaigns for a specific service or offer with a unique (low) price, as well as for attracting target audiences from systems contextual advertising Google AdWords, Yandex.Direct, social networks and email newsletters:

What is Landing Page?

Landing page – separate page, which is used for:

• sales of a specific product or service;
• creating a subscription base.

When you decide to create a landing page, you must use the necessary influence triggers that push the user to quickly make a decision ( purchase a product, enter information to receive a discount, take a course, webinar, etc..).

From the user’s point of view, a landing page is the page on which he finds himself after clicking on an informer, banner, advertising post etc. A landing page is fundamentally different from an online store. To sell one product and conduct one advertising campaign your own page is created and different influence triggers are applied.

Landing page types:

• Autonomous. This is the most common type of landing page. The main task is to encourage the user to purchase or take a specific action recommended by the page;
• Microsite. A small, often separate website, consisting of no more than 5 pages containing information about a product or service;
• Main site. For a landing page, uses one or more resource pages;
• Lando website. A resource that consists entirely of independent landing pages:

Landing Page Types

• Advertising. Contain large number text, graphic and video information about the service;
• Viral. The advertisement is disguised as an article or game. It often involves e-mail, social networks, chats;
• Target Lead Pages. Designed to collect information about the target audience, as a rule, they contain a minimum of information.

A well-designed landing page can increase the conversion of visitors into real buyers.

Why do you need a Landing Page?

The main purpose of a landing page is sales. The landing page contains selling text, a presentation of a product or service, and a call to action. Landing page is a great tool for quick start services or goods on the Internet. Landing pages allow you to collect subscribers and requests for services, etc.

If you present your product/service correctly, make a good presentation, indicating strengths, and also configure the traffic flow ( advertising in social networks, contextual advertising, etc.), all you have to do is collect applications from your customers and sell them the advertised product/service.

Benefits of using Landing Page

Landing page in comparison with regular pages resource offering services or goods has a number of advantages:

• Targeting a specific audience. The landing page does not require multiple decisions requiring the user to choose, but one unique offer, which is difficult to resist;
• High conversion. According to statistics, using landing pages for advertising purposes can increase conversion by 10-15%;
• Full information about the product/service offered, but without additional transitions and links;
• The ability to collect contacts of visitors and replenish the database of potential clients, to whom you can later send information about upcoming promotions/sweepstakes;
• Low cost of creating a landing page. Even novice businessmen can afford to create a landing page, thus testing product niches in order to start selling on the Internet:

Where and how are Landing Pages used?

You can make the landing internal or home page corporate resource, one-page website, page on a social network. IN lately is becoming more and more popular ( offline pages) for key products, while the company already has a corporate website. This is what legal and medical companies, banks, mobile operators and many others.

Where are Landing Pages used?

• In advertising campaigns using contextual advertising with pay-to-click (PPC) in Yandex.Direct, Google AdWords, Begun. In this case, traffic is redirected to landing pages optimized for key queries;
• In banner advertising campaigns, provided that the graphic material is placed on thematic resources designed for the target audience. For example, banner advertising for new products in the field of electronics is placed on news portals in the segment for specialists in the field of IT technologies;
• In newsletters of informational and marketing letters containing a link to the landing page. For example, newsletters for an online store that take into account previous purchases user;
• Conducting blog campaigns in which the user is redirected to the landing page of the resource, with the owner of which the blogger previously enters into a partnership agreement for the placement of banner advertising, postal, and PR articles;
• Social Media Campaigns ( VKontakte, Facebook, Twitter, etc.) or on popular media hosting sites ( for example YouTube, Flickr, etc.). Users are redirected to the landing page of the advertiser who has an agreement to place advertising materials with the selected media resource:

Basic ways to create a Landing Page

• Free landing page templates and generators. There are many options online now free templates and constructors that allow you to generate a landing page. The most popular service. This is an excellent option for companies with a limited budget, but with a staff of specialists versed in marketing and design;
• Contacting specialists. You can order text for a landing page from a copywriter, design development from a designer, and integration with the engine from a programmer. At the same time, the company must have a marketer on staff who will monitor the project at all its stages. To the benefits this method include a relatively low cost and a fairly high result; the disadvantages include the risk of error in choosing specialists;
• Agency outsourcing. This method of creating a landing page involves contacting an agency that will take on the analysis of competitors, select a concept, develop an advertising campaign strategy, resolve the issue of integration with the engine, and launch the project. All that is required from you is a brief for creating a landing page, and the agency will take over the development of a turnkey landing page. The advantages of this method include high efficiency and time saving, the disadvantages are higher cost than in previous options;
• Maintain a staff of specialists who will deal with... This is the most expensive and most effective way. Own team, consisting of a designer, copywriter, marketer and layout programmer, will allow you to fully promote your product/service to the market.

Is it possible to create a Landing Page yourself?

You can create a landing page yourself, but you will need to have certain skills in web development, analytics and design. If you don’t have such experience, use services that offer ready-made templates in which you only need to fill out the text and configure the domain and hosting.

Creating a landing page yourself will save money and time. On the Internet you can find resources with templates on various topics, which include instructions for quick installation And software, allowing editing. The cost of such kits can be much lower than the price of developing a landing page in a specialized agency:

Is it possible to create a Landing Page for free?

Since interest in landing pages is constantly growing, developers are offering more and more tools for creating landing pages based on templates. Here is a list of the most popular methods and services:

• You can create a free landing page if you register on Wix;
• you can make a landing page using Adobe programs Photoshop;

The third option is most suitable for beginners who have a minimum of knowledge and do not want to waste time studying complex systems web programming.

Landing page optimization

Creating a landing page is half the battle; it is important to optimize it correctly. One-page websites have one, but quite significant, drawback - search engines quite difficult to find them. Multi-page resources have unique titles, competent linking and a comprehensive structure indicating the weight of pages, etc.

The architecture of a one-page site does not allow for high-quality internal optimization in the classical sense, “tailor” the site to the requirements of search engines. A solution from Google allowed us to get rid of this problem - layout with using JavaScript and the PushState method.

To optimize your landing page, you should do the following:

• break the landing page into blocks;
• each block must receive its own unique indicator, title, description and title, URL.

That is, each block must have the same properties as any individual page of the site, while search robot will perceive your site as several unique pages. Visitors to the landing page may not notice this decision; only the most attentive will notice that while scrolling along the page, the URL and title change. To implement such a project you will need certain knowledge in SEO areas and layout with JavaScript:

Are there special programs for creating Landing Page?

Here are a few effective services which I will help you create a landing page:

• LPgenerator.ru. This service can boast the largest number template for design, in addition, this program for creating a landing page allows you to build a landing page from scratch. Term free use– 14 days;
• PlatformaLP. Here are section templates from which you can create many combinations of landing pages;
• wPPage - good service for creating landing pages, adapted for WordPress. Here you can create a landing page using ready-made templates and then edit it at your discretion. The service can work online, and it is also possible to use a plugin for CMS WordPress. Free version The program lasts 7 days;
• LPmotor.ru offers a couple of dozen ready-made templates and also hundreds of section templates, using which you can get the desired page design:

From the author: I salute you. Landing Page that is, one-page sites have come into fashion relatively recently. In this article I will try to tell you why they appeared in the first place and how to create a landing page yourself?

Why have landing pages become so popular?

Today, every experienced webmaster has already seen hundreds of such one-pagers. I've probably seen thousands. They also have other names: landing page, landing page, landing page, one-pager, etc. Among webmasters, the most commonly used word is “landing page” or even “landing page”. And everyone understands perfectly well what it’s about we're talking about.

The main reason for the appearance of landing pages is their incredible effectiveness when ordering paid advertising. The fact is that one day advertising specialists came to a simple conclusion - the cost of conversion, that is, a targeted action, is several times lower if you direct purchasing traffic directly to a one-page website, and not to a business card website, a product catalog in an online store, or some other then other places.

The reason for this lies in the fact that on landing pages everything is usually maximally optimized for one or more products. There bright design, all the advantages of the product are revealed, there are reviews or even video reviews. Usually they also put a countdown timer there, and of course a form through which you can order the product (as well as an order form call back).

Thus, any product or service looks much more attractive on the landing page, and potential buyer there is a much greater desire to acquire what is offered to him.

What are landing pages used for?

In fact, the quality of a landing page cannot be absolutely accurately assessed until the first people start visiting it. potential clients. To track behavioral factors(% of failures, time on the site, look at the web viewer) they usually set up a Yandex.Metrica counter. Well, okay, we can talk about this for a long time, but I promised to tell you about how to create a landing page with your own hands.

Ways to create a landing page

Actually, let's consider only 2 methods. And I’ll say just a little bit about the first one. It is simpler and involves using paid and free constructors. The disadvantage of such creation is obvious - you assemble a design from non-unique blocks, and to uniqueize them, you will need skills in working with html and css. And also the basics of web design. In the paid builder, you can create high-quality one-page pages by default, but you hardly have enough functionality to change anything in the template and remake everything to your taste. In addition, for this, as I already said, knowledge is also needed.

I once went to try to make a landing page in a paid website builder. So what would you think? The designer eventually generated me a huge archive with a page where all possible libraries, styles and scripts were connected. The loading speed was not only slow, it was catastrophic, so even the browser froze.

So, best way creating a landing page if we are talking about professional development to order (or for yourself to advertise your products, services, etc.) - creation from scratch. This is what I would like to talk about in more detail.

Stages of creating a landing page from scratch

Planning the structure of a one-page website (what blocks will be on it, what will be in them, etc.), drawing up technical specifications for the designer.

Modern trends and approaches in web development

Learn the algorithm for rapid growth from scratch in website building

Writing selling text. This is very important stage, because the sales text largely determines what the resulting conversion will be. The most important thing in such a text is the USP, which can be deciphered as unique trade offer. If it's written attractively, that's half the battle.

Order a design from a web designer. On average it costs 1-10 thousand rubles, depending on the complexity and performer.

Layout of the landing page in accordance with the ready-made approved final design. For high-quality layout, you will need to meet many important requirements (adaptability, validity, cross-browser compatibility, optimization of loading speed, etc.)

Creating a simple admin part so that the owner of a one-page website can go to the site and track whether orders have been made, as well as phone numbers, email addresses customers (and other information entered into the form). In other words, implement all the necessary functionality.

Installing the necessary counters in the code. Usually they use Yandex.Metrica. This allows you to set goals (for example, click on a call back button, click on a form submit button), track behavioral factors and, if necessary, take measures to improve the landing page.

How to determine the quality of a landing page?

Of course, we can talk for a long time about page loading speed, cross-browser compatibility, and adaptability. But let's be honest - in modern realities all this should be by default.

Actually, the main indicator of the quality of a one-page website is conversion. This is the ratio of the number of targeted actions (ordering a product/service) to the total number of people who visited the site. For example, if you bought paid advertising and it brought 120 people to your site, and you received 2 targeted actions, then your conversion is approximately 1.66%. That is, 1.66% of people will order your product. However, here we need to make a reservation that 120 visits and two orders are not enough to calculate average conversions on the site. This requires much more traffic.

Conversion is influenced by everything: structure, design, selling text and its very essence (USP), quality of layout, loading speed, ease of reading, etc. Only by optimizing everything on all fronts can we hope for excellent result.

Well, what to do if all the basic optimization steps have been completed? In fact, any landing page can be improved infinitely many times. For example, let's say you sell a set of tools for home handyman. You can optimize everything as much as possible, but a banal change can increase conversion background picture on the first block.

And you won’t know about it until you test this one-page version. If it increases conversion, then leave it and look for the next ways to increase CR.

Bottom line. What prospects open up for those who know how to create one-page websites?

Landing pages are incredibly in demand today. Right now, in 2016, the popularity of one-page websites has become so great that in the next 3-4 years there will be a huge need for them. And if you know how to create professional one-page pages, then you can certainly, if you wish, earn serious money by developing landing pages for others, as well as for advertising your own services and products.

Therefore, now you can think about increasing your level in website building in order to get your share in this popular niche today.

Modern trends and approaches in web development

Learn the algorithm for rapid growth from scratch in website building