How google pdf works. Delivery of results and ranking

Sep 26, 2017

How Google works Alan Eagle, Jonathan Rosenberg, Eric Schmidt

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Title: How Google works
Author: Alan Eagle, Jonathan Rosenberg, Eric Schmidt
Year: 2014
Genre: Popular about business, Foreign business literature

About the book "How Google Works" Alan Eagle, Jonathan Rosenberg, Eric Schmidt

Alan Eagle, Jonathan Rosenberg, Eric Schmidt, current employees Google, shared with the world the secrets and basic principles of doing business on the pages “How Google Works”.
It has long been no secret that many large corporations issue tons of orders and forms for their employees regarding corporate culture, thereby driving employees into strict limits regarding not only behavior, but also appearance, down to the length of the nails and the color of the handkerchief. Comprehensive pressure on employees to tirelessly follow the imposed rules leads to stress, increased fatigue and a logical decrease in the efficiency of the entire company as a whole.

The journalistic work “How Google Works” will tell about the basic principles of the corporate culture and ethics of the famous company, the chairman of the board of directors of which is one of the authors, Eric Schmidt. Using his own examples, Alan Eagle, in collaboration with two of his colleagues, shares ideas for doing things right. The main principle of Google's ideology is freedom of imagination and following the most fantastic ideas.

Jonathan Rosenberg and Eric Schmidt believe that companies should hire dreamers—people who dream of flying to the moon—rather than down-to-earth pragmatists. Thanks to a team of dreamers, Google was able to accomplish many projects that were considered impossible. The company's visionaries come up with creative concepts for the development of the corporation, and their best education, received at prestigious universities around the world, and remarkable mental abilities allow them to calculate ways to actually bring their ideas to life.

The book “How Google Works” will teach you to think outside the box and achieve your global goals. An ambitious approach to seemingly unrealistic projects will ultimately lead to long-awaited success. For example, one of the company’s projects - GoogleMaps - involved creating photographs of streets of any settlements globe and seemed absolutely impossible. However, millions of people today successfully use Google's mapping services.

Looking more often at the sky, rather than at your feet, is the main idea of ​​the journalistic work of the trio of authors. This work is recommended for people who already have an operating business and for beginners who are just planning to open their own business.

On our website about books, you can download the site for free without registration or read online the book “How Google Works” by Alan Eagle, Jonathan Rosenberg, Eric Schmidt in epub formats, fb2, txt, rtf, pdf for iPad, iPhone, Android and Kindle. The book will give you a lot of pleasant moments and real pleasure from reading. Buy full version you can from our partner. Also, here you will find last news from the literary world, learn the biography of your favorite authors. For beginning writers there is separate section With useful tips and recommendations, interesting articles, thanks to which you yourself can try your hand at literary crafts.

Quotes from How Google Works by Alan Eagle, Jonathan Rosenberg, Eric Schmidt

A few years ago, former YouTube executive Salar Kamangar had a situation that demonstrated his own “yes” attitude. It happened during a weekly corporate meeting where testing was discussed. new feature– video playback in high resolution. Testing was successful. And Salar asked if there was at least one good reason don't run this function right now. “Well,” someone answered. – Judging by the schedule, this should happen only in a few weeks. Therefore, we can continue to test it to make sure everything works.” “That’s right,” replied Salar. “But is there another good reason, other than schedule, why we can’t launch it right now?” No one could come up with one, and YouTube launched in high definition the very next day. Nothing exploded or failed, but millions of happy YouTube users benefited from one person's commitment to saying "yes" a few weeks early.

Developing companies create chaos, which managers try to control by creating even more business processes. While some of these processes are necessary to scale a company, they should be delayed until as late as possible. Set the bar or “negotiation milestones” high for them. Make sure you have a compelling business case for creating these processes. We like this quote from American scientist and former President of the University of Connecticut Michael Hogan: “The first thing I want to advise is to say yes.” In fact, say yes as often as possible. The word “yes” gives rise to something new. The word “yes” is synonymous with development. The word “yes” will lead you to new experiences, which in turn will add knowledge and wisdom to you. The attitude of saying yes determines whether you can move forward in these changing times.”

We both have children, and we know firsthand about the frustrating parental habit of reflexively saying “no” to a child’s requests. “Can I have a soda?” - "No". - “Can I have two scoops of ice cream instead of one?” - "No". - “Can I play video games even though I haven’t done my homework?” - "No". - “Can I put the cat in the dryer?” - "NO!"
The “just say no” syndrome can creep into the workplace. Many companies come up with meticulous and often passive-aggressive ways to refuse: instructions to follow; permits that need to be obtained; meetings to attend. “No” is a small death for a smart creative. “No” is a signal that the company has lost its startup spirit and has become too “corporate.” Say “no” enough times and smart creatives will stop asking you questions and head for the exit.

A company's reputation is the sum total of the reputations of all its employees, so if you want to create an organization with an impeccable reputation so that the above becomes the norm for your employees, there is no place for cheaters in your company. And in general, in our experience, someone who once showed himself to be a rogue will always be one. Tom Peters said: “There is no such thing as a minor deviation from principles.”
Fortunately, employee behavior is determined by society's norms. In a culture where "knightly" values ​​thrive, knights will reprimand rogues for their base behavior until they reform or leave. (Here's another argument in favor of crowded offices: people are at their best when they're under social control. And in crowded offices of social control, there's more!) This is pretty powerful when we're talking about about offenses committed by rogues. Because rogues, as a rule, are more interested in personal success than knights. And if they feel that their behavior will not lead to success, they are likely to leave. If you, as a manager, discover a rogue among your employees, the best solution would be to narrow his area of ​​responsibility by shifting it to the knight. In case of more serious offenses, you need to get rid of the rogue. Urgently. Imagine a baby elephant seal (rogue) trying to steal milk from the mothers of other babies. For this, he is bitten not only by his nursing mother, but also by other female elephant seals (knights). You should always act harshly towards people who violate the main interests of the company. Don't bite them (you shouldn't bite them, of course), but act quickly and decisively. Nip this in the bud immediately.

“I don’t have any special talents. I’m just passionately curious.”

You can deal with this by giving people responsibility and freedom. Don't force them to work late at the office or go home early to spend time with family. Better yet, tell them to acknowledge their area of ​​responsibility and they will do whatever is required to fulfill their obligations. Marissa Mayer, who became one of the most famous working moms in Silicon Valley shortly after taking over as CEO of Yahoo! said that burnout is not caused by hard work, but by the irritation of having to give up the things that really matter to you (Mayer, April 12, 2012). Give control of the situation to your smart creatives, and they will most likely take control of the situation themselves. The best decision how they can bring their lives into balance.

Work-life balance. This is another criterion by which smart and dedicated employees classify so-called best management practices as offensive. This phrase is problematic in itself, because many people consider their work so important that they do not separate it from their personal lives. Companies with the best corporate cultures embrace overtime and empower people to work overtime for their own well-being. They provide employees with a large number of interesting projects that they can work on both in the office and at home. Therefore, if you are a manager, it is your responsibility to make the work process lively and intense. Guaranteeing your employees a strict forty-hour work week is not your key responsibility.

One final organizing principle: Identify which employees have the most influence and build teams around them. Choose those who run companies not because of their position or experience, but because of their performance and inner passion. And if efficiency, as a rule, is relatively easy to measure, then the dimensions of inner passion are more difficult to determine. The best leaders have it naturally. This is the type of person who is chosen as the captain of the team, even if they did not nominate themselves. Their inner passion attracts others like a magnet - iron filings.

We believe that a company can remain functionally organized (with separate departments such as engineering, product management, accounting, sales reporting directly to the CEO) for as long as possible because organizing around business units or product lines can lead to " repository”, which often interferes with the free exchange of information and employees.

Lorraine Twohill, who helped us show Google's cleverly creative approach to creativity as truly amazing art masquerading as marketing.

How Google discovers web pages, crawls them, and returns results.

This article provides two explanations of the principles Google work Search: brief and detailed.

Google receives information from various sources. Here are examples of some of them:

• web pages;
• Content added by users, such as what they post to Google My Business and Google Maps;
• scanned books;
• open databases on the Internet;
• many other sources.

This article will only focus on content posted on web pages.

Brief explanation

Generating search results for web pages takes place in three stages, which are described below.

Scanning

First you need to determine what pages are on the Internet. Since there is no official registry of them, Google robot has to constantly search for new pages and add them to the list of already known ones. This process is called scanning.

Information about existing pages comes to us in several ways. In some cases Google robot Automatically detects pages during the scanning process. He can also go to them using links posted on other pages. In addition, the site owner can himself send to Google file Sitemap with a list of pages to be scanned. Finally, if you created your site using third party service, such as Wix or Blogger, the hosting provider can tell Google to crawl pages you've added or edited.

How to improve scanning efficiency

• You can request that individual URLs be crawled if changes were made only to the relevant pages.
• On pages that are already known to Google, link to your new pages when you publish them. note that our robot will not click on links that do not comply with the Google Webmaster Guidelines, such as those included in ads and comments, or posted for a fee.
• If you only need to scan one page, select Home for this. She is considered the most important page your site. If you need a full scan of the site, make sure that it has easy navigation with links to all key sections and pages of the resource. This will make it easier for users and Google robots to navigate your site.

We do not provide more frequent crawling or higher site rankings for a fee. Those who say otherwise are misleading you.

Indexing

After finding a page, you need to determine what topic its content is dedicated to. This process is called indexing. It lies in the fact that Google analysis Organizes the page content and organizes the images and embedded videos found on it. The received information is stored in Google index– a huge database located on many computers.

How to Improve Indexing Efficiency

• Create short and informative page titles.
• Use appropriate topic headings on your pages.
• There should be a sufficient amount of text on your pages. Google can recognize the content of some pictures and videos, but not as effectively as in the case of text. Whenever possible, annotate your videos and images using various attributes such as alt.

Delivery of results and ranking

When a user enters a query, Google searches its index for the most relevant results based on numerous factors. Such factors include location, language, user device type ( regular computer or telephone), etc. For example, results for the query "bicycle repair" will differ depending on whether you are in Paris or Hong Kong. Ranking is carried out according to specified algorithms, and Google does not increase the ranking of pages for a fee.

How to Improve Your Ranking Effectiveness

• Provide fast loading your page and optimize it for mobile devices.
• Post on the page useful content and update it promptly.
• Follow the guidelines provided in the Google Webmaster Guidelines to ensure a good browsing experience on your site.
• Study Introduction to Search Engine Optimization.
• Please review our guidelines for assessing the quality of search results.

Detailed explanation

Want to know more? We have provided for this.

Version for the curious

Scanning

Crawl is the process by which Googlebot discovers new and updated pages to add to Google's index.

We use a huge network of computers to crawl the content of billions of web pages. The program that does the crawling is called Googlebot (or spider). This robot operates completely automatically: it independently determines which sites to crawl, how often it needs to be done, and also how many pages to select from each of them.

Google's crawling process starts with URL list web pages created during previous scanning sessions. It is supplemented by data from Sitemap files provided by webmasters. By browsing each of these sites, search robot Googlebot finds links on every page and adds them to the list of pages to crawl. All new and changed sites, as well as broken links, are flagged, and subsequently the corresponding data appears in the Google index.

How does Google find pages?

Googlebot finds pages in a variety of ways. Among other things, these include the following:

• following links from other sites;
• processing data in Sitemap files.

How does Google determine which pages not to crawl?

• If access to a page is blocked in the robots.txt file, it will not be crawled, but may still be indexed if another site has a link to it. Please note that Google can determine the topic of the page based on the content of the link and index it without analyzing the materials published on it.
• Googlebot can't crawl pages that are not accessible to anonymous users, that is, pages that require you to log in or sign in to view.
• Less frequently scanned are pages that are considered to be exact copies of pages that have already been scanned.

How to improve scanning efficiency

Follow the instructions below to make it easier for you Google search required pages on your website.

• Use simple, readable and structured URL paths, as well as thoughtful direct internal links.
• If your site uses URL parameters, such as to indicate the user's country in an international online store, tell Google important details about them by using the URL Parameters tool.
• Use the instructions in your robots.txt file to reduce server load by specifying which pages can be added to Google's index and which ones should be crawled first. This file should not be viewed solely as a way to block access to content and prevent it from being indexed.
• Use the hreflang attribute to indicate page versions in different languages.
• Specify canonical and alternate pages.
• Use the indexing report.

Indexing

Googlebot analyzes each page it crawls to create a comprehensive index of all the words it finds, as well as where on the page they are found. Additionally, we take into account data from core tags and attributes, such as tags