Infographics about the company. What is infographics

But this was not enough. Infographics have come up with about 20 criteria that make it "perfect". In short, they smeared the meaning as best they could. Therefore, it seems like you can't find fault with infographics, you can still find evidence that a drawn elk with the callouts "head", "hoof" and "tail" is also infographic.

Today we encourage you to discuss together what makes an infographic an infographic. And what - just a beautiful picture with text.

Some examples are from the Infographics magazine, thanks to them for their work.

Exploration and storytelling are equal

These are two polar approaches to infographics. The first was suggested by statistician Edward Tufty, the second by designer Nigel Holmes. The first one called his infographic “exploratory” (the word explorative is much more accurate, we think). The second christened his narrative.

It's easy to tell them apart

If you see a hellish heap of columns, curves and axes, it’s as if you’re having a nightmare about Microsoft Excel- this is a typical research infographic, the brainchild of Tufty.

If you seem to be inside a comic book, you are entertained and at the same time trying to tell something - this is a narrative infographic, Mr. Holmes's approach:

The first type of infographics makes you tense your gyrus, the second - to relax and have fun. The first is unemotional and minimalistic. The second is the opposite, the more beautiful pictures, all the better. You can't consider one approach bad, and the second good - it's just two approaches and that's it.

Just about complicated

Infographic is determined by the need for it. As a rule, this is the need to visualize information that would be absorbed much worse in text form.

Badly

Content writing process. Only the sequence of steps is shown and nothing else. It would be quite well accepted by a regular numbered list.

Good

Coffee preparation options. Shows the volume and type of cup, the sequence of "layers", composition, dosage of ingredients. The text would be longer and not so clear.

Both are independent and have the right to life. Ok, let's move on. What makes an infographic good?

Balance graphics and information

Detail and cool visual style- this is great, just do not forget that all this should carry information. And it is important to maintain a balance between the outside and the semantic load. Otherwise it will be a waste of time.

Badly

Great visual style and art, but no sense at all. Visualizing a single number is a dubious task for infographics.

Good

The same style of illustration, but much more is shown - the composition of the burger and where all its ingredients come from. Better now.

If the infographic looks like a hundred points, but the meaning in it is one and a half, it's just an exercise in design and nothing more.

Easy to take

Infographics for the lazy. It should be understood both on a "general plan" and upon detailed examination.

Badly

Smart watch functions. The general plan is clear - we have all the possibilities of the watch. You need to look at the details - some illustrations are incomprehensible.

Good

Habitats and diet of birds in the United States. The viewer understands the general message, he also quickly reads data for each bird: where it lives, what it eats.

Infographics that contain ambiguity and ambiguity go to the trash can. We only need simple and understandable images.

No pointless decor

One of the mistakes inexperienced infographic designers make is mindless use free space... They fill it with unnecessary embellishments, which is unacceptable.

Every designer must constantly ask himself: "why?". Especially before drawing another curl on the infographic.

Infographics live without text

The easiest way to check if you're making an infographic or just wasting time is to remove all text. The meaning remains - it's infographics. The meaning disappeared - well, you were just drawing illustrations for the text.

This point should be analyzed in more detail. Let's choose a random picture from the Internet for the request "infographics":

One of the techniques of infographics is used here - opposition. On the left, we see the benefits of working for a company, on the right, for a competitor.

If you remove all the text from the picture, it will look like this:

It is almost impossible to grasp the meaning now, the illustrations are not sufficiently "speaking". Moreover, the left and right sides are almost the same. Conclusion: this is not infographics, but illustrated text.

Now for another example: an infographic shows how much water is spent on the production of a particular product:

If you remove all the texts, then the infographics will practically not lose their semantic load - all because the key data are visualized, and the secondary ones are simply added with text:

Even if we had removed the numbers, there would have been “droplets” and it would have been possible to compare what it takes more water for and what it takes less. And this is already infographics.

Total

Calculating a real infographic isn't hard. Her signs:

• She just talks about the difficult. And so that any text would not cope with the task. Or it would be a long and boring text.
• She balances between aesthetics and meaning. If a picture is detailed down to the last touch, it should carry a lot of information. If there is little information, a simple visualization is enough.
• It's easy to take. Even with a cursory examination, it is clear how general meaning and the meaning of small elements.
• There is no design for design's sake. Somewhere wrote that one of the criteria for good infographics is "beauty". Bullshield, gentlemen. Design solves problems, and does not admire itself - this is true for any area of ​​its application, for infographics as well.
• Infographics live without texts. Of course, it all depends on its type, but nobody canceled the universal test (remove the texts and see what happened).

By the way, infographics can be interactive - so if you have a project where you need to visualize piles of data, you can look in its direction.

So, for example, we made Dataface - creation, if interested.

The use of infographics must be justified. You shouldn't pack any facts into charts - just because everyone does it. Think about what goal you want to achieve and put the interests of the reader above your own.

Bonus

Per recent years 5 infographics gained popularity, then dropped this popularity, and now they are returning - in the form of animated and interactive infographics.

Infographics is a way of presenting information using graphic elements (diagrams, graphs, images). In other words, infographics are visualization of complex information... The range of applications for infographics is huge: from history to technology and from journalism to medicine. Today, under the "infographic" different samples are combined information design(maps, diagrams, flowcharts, mind-map, etc.). Thus, the works themselves are in the style of infographics. appeared long before the emergence of this concept.

It happens static and dynamic infographics, the cost of which is determined by the complexity of the project, the number of frames or interactive elements... Dynamic infographics include gifs, videos, and some types of presentations.

Reasons for the incredible popularity of infographics

People have always been visuals, but at the beginning of the 21st century, this theory has only become stronger. Peculiarity active perception of images by the brain began to be actively used in training and advertising. Today, any marketing campaign is based on the construction of certain images in the human mind by transferring visual elements.

People remember up to 80% of what they see in the picture or a photo compared to 20% of what they read. That is why infographics receive tens of times more reach on social networks compared to text. Due to the fact that when creating infographics, different shapes, images, details and colors are used, it looks colorful and interesting.

Thus, there are several reasons for the unprecedented popularity:

When infographics are relevant

Infographics are used to quickly and easily illustrate statistical information, historical facts, events, etc. - everything that is easier to show than to tell. Infographics are used in presentations, during seminars, training sessions, to illustrate events in online publications and social networks, on posters, stands and other promotional materials. Infographic creation is also popular in the business world - it solves many of the problems below.

1. Infographics help easy to explain "how it works": users are always curious about what is inside a complex mechanism. In addition, you can entertainingly depict both technology (camera) and everyday objects (hamburger). Here, a non-standard and creative approach plays a special role.

2. Comparison: It's easy to use infographics to show the benefits of your product, which will help shoppers make the right purchasing decision. You can also compare other information useful to consumers. Using reliable sources will help build a positive company image.

3. Historical facts and events: Dates are easier to remember when illustrated with pictures. With the help of infographics, you can show both the development of historical events and your own company or the life of a famous person.

4. Connection: With the help of infographics and associative images, marketers are able to strengthen a positive connection with the brand among buyers.

5. Process or fact: Infographics can also serve exclusively the cognitive needs of a person and tell about exciting new facts.

Types of infographics

Infographics can be based on different approaches to the submission of materials. Based on this, we can distinguish the following types of infographics:

• mindmap(or link diagram) - structures a link around a specific object by building logical chains;
• decision tree - sequential circuit search for a solution to any problem;
• instruction- helps users to easily understand how a particular tool is used or a process is performed (for example, making a cake);
• scheme(block diagram, diagram, histogram);
• information cards(facts and events with illustrations and captions).

Can be distinguished ten basic conditions that determine the success of the infographic. Let's give them in the form of a diagram.

Infographic Basics

1. It is better to order the development of solid infographics from professionals who can find quality content and a suitable form for its implementation. Note that you can buy infographics in our agency.
2. To create any infographic means spending a lot of time looking for material and formatting it, so it would be right to protect it from, designating it with a watermark or the name of the developer company. In turn, it must be remembered that the use of someone else's content in your own infographics may cause claims of the copyright holder of the materials.
3. Don't forget that every infographic is a visualization of ideas with minimal textual support. When publishing an infographic, you need to make an alt, title and sign for it. This will help search engine algorithms to identify it and offer it in the search results.

Infographic development stages

1. Infographic design starts with defining the topic.
2. Creation semantic concept: collection of information, data analysis and their systematization.
3. Building Skeleton infographic(blocks of text with suggested information).
4. Development of graphic sketch infographic.
5. Decoration infographics: text and visual elements combined together.

With infographics, any of your projects or reports will not only look brighter and more colorful, but also will be well understood by the audience.

Contact us now and order the infographic - most lucky way submission of information!

Infographics are the borderline genre between text, magazine illustration, and cartoon. Modern technologies let you create several types of infographics. Each of them is good in its own way.

Infographic types - profile and full face

Let's take a closer look. But first, let's agree thatby infographics we mean that kind of it, which is video... Roughly speaking, a hand-drawn video, the playback of which is accompanied by music, noise and voiceover.

2D infographics

The drawn objects have no volume and can move, however, only in two planes. For example, demonstrating an increase in sales, the curve soars up. Or a simple story about a flat, schematically drawn house, past which the same flat schematic car is driving.

Pros: According to statistics, 2D infographics are ordered most often: it is inexpensive, but with good design can look very stylish and dynamic; performs the function of advertising one hundred percent.

Minuses: limited set of visual tools.

An example from our portfolio, 2d infographics for the research and production association Impulse:

3D infographics

The drawn objects acquire volume. Our sketchy house turns into a three-dimensional house. True, he is far from photographic similarity with the real - there is no elaboration of details. But you can use spectacular camera techniques like complex panoramas with might and main. For example, show the house from a bird's eye view, then go down to the first floor, fly around around the perimeter, hook a moving car into the frame and take a little ride along the street with it. By the way, it is for buildings that this type of infographics is most preferable - it can be demonstrated from different angles and from any angle.

Pros: budgetary and quite effective; a wide range of visual tools, the ability to use various camera techniques (travel, shooting from a moving crane, flying over objects, etc.).

Minuses: scanty elaboration of details makes it impossible to believe that the house and the car are real.

An example from our portfolio, 3d infographic for a wholesale supplier of goods from Asia:

3D visualization

The difference with the previous one is only in the details and their elaboration. But everything in this world is made up of details! It is thanks to them that the three-dimensional building on the screen becomes a photographically exact copy of the Winter Palace, and the car passing by becomes an S-class Mercedes. By the way, it was with the help of the same technology that the floating islands were created in Avatar.

Pros: the viewer identifies himself with what is happening, he is impressed, enjoys the spectacle and wonders why he has not yet taken out a loan for this chic Mercedes.

Minuses: working out the details requires resources and time: the more realistic the image, the more work for designers and animators, the more powerful the computers used and - as a result - the higher the cost.

An example from our portfolio, 3d visualization of the M-Pharm company for the exhibition:

Character animation

With this technology, you can create an almost full-fledged cartoon. An S-class Mercedes is driven, for example, by a friend of the Barbie doll, Ken. Or an Olympic bear. Or Masyanya. Developing cartoon creatures from scratch and bringing them to life is a difficult, costly task. Especially when there is a desire to bring to the full ideal: eyelashes - longer, hair - more fashionable, face - more emotional. Each such amendment greedily consumes resources: time, computing power, your money, etc. In order not to get carried away, it is important to remember: maximum efficiency at the lowest possible cost.

We at Sales Video Production make videos for solving business problems. Complex character animation is only justified in some cases. Therefore, more often we offer a lighter version of character animation with elements of 2D infographics, but with a more thorough study of backgrounds and details. Read:. Thus, the characters are "brought to life»Only the movements of the arms and legs give the faces a little bit of facial expressions.

Pros: unlimited artistic means of displaying ideas; goods advertise animated characters that the viewer associates with himself; you can use a full-fledged plot.

Minuses: the technology of creation is more complicated, therefore, the time of creation is longer than that of a video in the style of a simple 2D infographic; more coordination with the customer is required.

Example from our portfolio, character animation new system dating:

Types of infographics. Features of pricing

Let's summarize. Creation different types infographic involves the use of various resources. The more realistic the image, the better the details are worked out, the more effects it contains, the more perfect and expensive software used in the creation process.

However, the main factor that influences pricing is human. To implement some tasks, you have to involve a full-fledged film crew in the person of a screenwriter, director, designer, animators, voice actors, composer, etc. The work of each of them is directly reflected in the estimate. But there is also good news: in proportion to these costs, the quality of the final product increases - the video that you intend to produce.

As a rule, videos in the style of video infographics are posted on websites and used for promotion on the Internet. If you want to cool roller for TV, then read:.

Sales Video Production,

production of infographics and videos.

By the nature of data visualization, numerous types of information graphics (IG) can be divided into two large groups according to the criterion for systematizing data types - groups of quantitative and qualitative IG visualization:
- to organize the presentation of quantitative (numerical) data, graphs, diagrams, histograms and nomograms are used, which, in turn, are subdivided into subgroups (point, linear circular, etc.);
- to organize the presentation of a set (for example, hierarchies) of objects and qualitative data, numerous types of diagrams, maps, images and their sequences are used, namely:

1. organizational charts reflecting the structure of the object (for example, subjects of discipline, composition of the device or organization). They are designed to identify the functions and optimize the connections of subordinate structures in order to optimize the operation of the object as a whole;

2. trend charts determining the strategy for the development of processes. On such a diagram, all indicators are presented in a visual form that facilitates planning and decision-making;

3. schedules that clearly define the sequence of solving problems in the course of a particular process, which, in particular, are used to plan the educational process;

4. technological diagrams, which clearly presents the features and stages of technological processes;

5. diagrams and diagrams computer networks and telecommunications, used both at the stage of developing technical concepts for the formation of computer networks, and in further process their functioning;

6. various schemes, with the help of which attention is focused on the most important points when exchanging educational information;

7. drawings and diagrams, clearly and easily representing a particular process or situation and are irreplaceable in explaining teaching material even to elementary school students;

8. graphs visualizing transitions or connections of concepts, events, processes;

9. knowledge mind maps, processes, entities. The latter are still little used in educational process, although their potential surpasses traditional supporting notes, since it directly reflects the possible movement of thought when getting acquainted with the problem (material) and making a decision;

10. IG miniatures- pictograms, icons, pointers.

Representatives of the second group have increased communication capabilities, especially in this regard, pp. 2, 3, 6, 8, 10, for example, pictograms, the most commonly used type of IG is a symbol, a miniature image that carries a serious semantic load. In this part, IS is included in the sphere of functioning of semiotics. Pictograms and graphic accents / miniatures contain elements of indicating or declarative (let's conditionally call it “directive”) infographics, for example, arrows for navigating resources up-forward-backward-further, exclamation or question marks, miniatures, etc. The semiotic principle is clearly traced in the legend to the diagrams - a local agreement on the designation or labeling of information related to criterionally different objects or characteristics.

There are more complex objects infographics that create a full-fledged graphic story - combining texts, tables and images (for example, photographs) with types of elementary IG - maps, diagrams, diagrams, pointers. This kind of collage, endowed with interactive properties, is able to convey not images, but the concepts that unite them.

It is known that infographics are a way to display certain information in pictures. This also includes illustrated graphs that display certain statistics, research results, or any other information. Absolutely any event, object, fact or phenomenon can be displayed in graphically... Infographics are often referred to as data visualizations.

In this article, we have selected a few examples of high-quality infographics that we want to present to you:

This infographic is presented in the form of a map of Russia, which shows the lead content in the soil of the country's cities. Moreover, the concentration of lead is noted different colors and the bullets close-up symbolize the lead itself. The country map is located on a blue background, which does not irritate the eyes, focuses attention on details.

This infographic is about website development. Here, the responsibilities of the developer and the customer are marked, with blue emoticons and yellow flowers the actions to be performed by the customer and the contractor are marked. The stages of website creation are marked with petals of different tones and when each stage must be completed.

Infographics depicting computer game and the rules of the game. Shown are the ways to move around the cells to pass the level and achieve the goal. The rules are explained in text and graphically.

This infographic depicts the schemes by which any untrained person can quickly assemble a pizza by ingredients. That is, according to these schemes, a new employee of the pizzeria will be able to make pizza without errors, and the screenshot shows these schemes placed on the wall in the room.

This infographic on blue background displays the cloud start-up market. V graphic version here is the percentage of those users who use cloud technologies, as well as those who are ready to implement them. Shown here are other results of research on the global market and the Russian market for work with cloud technologies.

This is one part of an infographic that shows how often Russians use their smartphones to download applications, games, and so on. It is this graph that displays data for the winter and summer of 2013. In addition to the graphical display of data, here in text format explains the research results shown in the graph.

This infographic illustrates in an interesting way the mistakes people make in the complex words they use in search queries... The data is divided into three columns, where the first contains the word in its correct spelling, on the right is the word with an error, and in the middle is the percentage of errors in each of the words.

This infographic lists the most important ones in chronological order. social network Facebook events that make her story. All facts are arranged in a column, and each of them is illustrated with a graphic icon. The icons are staggered from top to bottom.

This infographic depicts the appearance of the medals that are intended for athletes at this year's Winter Olympics. The chart shows the structure of the medals, that is, it shows how each of them displays the specific discipline for which it was awarded, shows the ornament on the medal, and even describes the process of making medals.

This infographic is about how global warming is causing cold winters in Russia, North America and Europe. Changing seasonal distribution patterns atmospheric pressure in different parts of the planet leads to the fact that cold is replaced by heat and vice versa. However, you can find out more in the infographic itself.

This infographic shows the main events for the week from 10 to 16 January 2014, which were reflected in Yandex search queries. Here you can track the interest of users in certain events and its changes throughout the week. Each event is illustrated.

In this infographic, you can find out what was discussed and what was written about by registered users of the largest social network in Russia, VKontakte. Here 10 topics are presented and discussions on them are summarized. Each heading is shown in the form of a corresponding illustration.

This infographic shows the development of online trading in chronological order, starting in 1995. Each item marked with a colored icon briefly describes the changes that have occurred this year. All infographics are made in three colors: yellow, turquoise and gray.

This infographic shows statistics regarding the adoption of children by residents of our country. Unfortunately, the graph shows that a very small percentage of families are confident that they will not be able to raise their children in the family. It also shows statistics on such issues as: at what age people are ready to adopt a child, what prevents Russian parents from this event, which families are better for the child: Russian or foreign, and so on.

In addition to 15 presented third-party infographics, we are pleased to present you with ours, which shows which are used by 30 large online stores.