How to post an ad on Instagram. Official advertising on Instagram

Facebook

Advertising on Instagram can help you set up almost any business and make it more profitable. Which type should you choose? And how much will it be? In our article we will tell you about all the nuances and pitfalls of advertising on Instagram. Indeed, here we will talk about what kind of advertising exists on Instagram, and also find out its types and costs.

Instagram service

Services for exchanging and publishing photos last year in 2016 managed to become the most popular and in demand in terms of the total number of audiences. Already in mid-2016, the total number of users exceeded 500 million. Because of the very low level entering different social networks (you just need to pick up your cell phone and download it to it special application), this service generally used by all users. Young people, children, and older people know very well what Instagram is. Due to such enormous popularity, this platform has become an excellent tool for developing your business and various types of advertising.

Why does advertising various products or services on Instagram give such good results? On this site there is good speed work and high performance during various promotional events. Judge for yourself: creating your own post with text content will take you only a few minutes given the available material, but the feedback (return from likes and views) will take place in automatic mode, while users view and study the publication. For this reason, even large entrepreneurs and corporations, despite their great success in business, pay attention to services on social networks. Based on this, advertising on Instagram is one of the most effective methods development in the entrepreneurial field on this moment time. Now we will try to understand the basic principles of this tool to be able to promote products and services.

How advertising works on Instagram

Advertising on Instagram can make any business profitable. All you have to do is visit the official website and place your ad there.
So how does Instagram advertising work? First, we will try to highlight the main types of advertising that can be done:

Facebook business tools.
Own promotion using a standard account.

First way is an official advertising placement on Instagram. With this advertising you can reach a large audience. Surely any user this application knows that at the moment of scrolling through the main news line in personal profile You can see pop-up ads between posts. This is exactly what the advertising method that Facebook offers to its own business partners looks like.

The second method Most suitable for those people who offer various local services, or are engaged in the sale of a limited batch of products. Let's say that these profiles often have sellers cell phones or manicurists. Basically, they work in their region or even within the same locality. For this reason, they will not need to use the most serious resources.

You may ask: what does it have to do with in this case, Facebook? (a foreign social network similar to our VKontakte network). And the whole point is that Facebook was able to completely buy out the Instagram brand. Now he is its sole owner and has every right lead them. Based on this, to work with this tool you will need to have personal account in Facebook. It will be necessary to create advertising account follow the link business.facebook.com standard page user.

Advertising on Instagram: types and costs

As you can see, advertising on Instagram has its own special advantages. The price of this advertisement is also quite decent. You can create your own advertising posts using Facebook. In it you can find 2 main tools: Power Editor and a standard manager. In them it will be possible to create advertising posts the following types:

Gray photos as a gallery.
Rectangular and square photos with text.
Rectangular and square photos with videos and text.

The price of each type will depend on many different factors. Before you start creating advertising posts, you will be asked to select the category to which it belongs. For example, targeted advertising on Instagram can give you good effect, unlike if you order the publication of advertising from other bloggers or stars. But still, a lot will depend on the basic specifics of your product or service.

What is the cost of advertising on Instagram? The main difference between buying promotion from stars or bloggers, as well as promotion using various official tools, is very significant. Using the Facebook service, you do not have to pay money for creating advertising posts and their further publication. The moment your publication appears on the service and users start clicking on links or opening them, you will pay Facebook for each such click.

For celebrities or bloggers, you will pay the entire cost for publications immediately. Moreover, regardless of the situation, whether this will bring you any results, and how the statistics of the main attendance of your personal resource may change. Based on this, this method is very risky.

Now let's look at the main features of each type of promotion on Instagram using Facebook in more detail. Advertising in Instagram Direct The service needed to send your messages can be an excellent advertising tool for you. But still, Direct will not be included in the main list of official services from Facebook. Using direct, you have the right to send out any advertising information only a targeted audience, which often shows great activity in your personal account.

Advertising on Instagram through videos

Advertising on Instagram- This great way make money or promote your service. In this case, it is important to find out how to post your post. We talked about some types of advertising on Instagram above. Now we need to talk about one more advertising method. This method is one of the most popular. Since many users cannot view the content, and they need to linger on one or another advertising publication. And this can bring positive results. While the video is playing, the user will be able to read the information under it, or follow the link indicated there. Advertising on Instagram using video on Facebook appeared as soon as it became possible to add a video to the social network. Advertising on Instagram through photos In this case, you need to be very careful when choosing a photo of your products. The frame must be dry and bright. For that. So that you can attract as many as possible with this potential clients. Another very important point is competent drafting descriptions that will help to reach the main audience of the product or service from the bulk of users. Illiterate definition of the main goals of the advertising company and the main audience, and poorly thought out material very often poses the main answer to the following question - Why does advertising on Instagram work poorly?

Pay attention to the video

I am glad to welcome you, dear readers! Today again I propose to discuss some nuances. Namely, promotion through advertising and earning money from it. The topic arose for a reason. The first of October is coming soon, which means Instagrammers have a reason to celebrate the anniversary of the start of advertising campaigns in their favorite social network. networks. This resource is quite young and surprisingly popular, so advertising on Instagram has not yet become expensive, it is accessible even to beginners and is very effective.

The effectiveness is evidenced by impartial statistics:

social the network has 400 million active users;
80 million new photographs appear on the pages every day;
75% of users are not residents of the United States, but representatives of other countries;
according to statistics, over the past six months, half of new users came from Europe and Asia;
The monthly Russian audience viewing Instagram is 18.5 million people.

I think the numbers are quite convincing, especially when you add that Instagram is one of the fastest growing networks in the world, and the above data may soon change upward.

1. Targeted advertising on Instagram, advantages

You ran an advertising campaign on Instagram, but it turned out to be less successful than your competitors - it’s not about the site itself (bad, good - this does not happen a priori, if the advertising is successful, then it will work as it should), but in the nuances of the resource. Instagram is not as simple as many people think of it, and requires careful work to create advertising that fits perfectly into its specifics. Those who understood this were winners and quickly and easily promoted their account (brand).

A year has passed since the launch of advertising, and Instagram still remains an untapped advertising platform by many. So, guys, it’s probably time to master it, especially since this resource provides enough advantages for advertisers.

Targeted advertising on Instagram costs an advertiser much less than in other popular social networks. networks, since there are fewer competitors here. Yes, a year has passed, advertisers have realized the benefits of Instagram, and price policy still remained loyal.
The huge number of users allows the advertiser to count on rapid growth in the number of subscribers, 30-40 percent of which will be the target audience.
According to research from Kenshoo, Instagram users are 2.5 times more likely to click on ads than other posts. And the overall activity of Instagrammers is much higher than that of users of other social networks. networks.
The high loyalty of Instagram users to brands is a very attractive point for companies. The GlobalWebIndex agency conducted a number of studies showing that Instagram users very actively subscribe to company accounts. This is not observed on Facebook and VKontakte.
Targeting options on Instagram from Facebook. This social the monster over the years of its existence has collected great amount data about its users and now allows them to be used for advertising on Instagram.

2. How does Instagram advertising work and who is it suitable for?

Despite all its attractiveness in terms of creating advertising companies, Instagram is not suitable for some companies, especially if their activities are related to the production and sale of 2b2 goods. Companies that are on Instagram didn’t come there to look for suppliers. necessary equipment or software for your own activities. They came to sell their product or services, and they themselves are busy advertising their product.

In addition, returning to the statistics, I should note that the main audience of Instagram is women aged 17 to 35 years, so products that are interesting to them will be in much greater demand.

How advertising on Instagram works and, most importantly, for whom, becomes clear after studying the age category of users. Those companies that are interested in this particular segment of consumers - young women - receive extremely high results after launching their advertising.

Just don’t think that only perfumes, tights and white fur coats are advertised on Instagram. I am simply informing you about the most common and popular types of goods, but I do not at all deny your capabilities, luck or talent in composing advertising. There are exceptions on Instagram when advertisers offering complex and serious goods and services managed to achieve stunning results by acting outside the box. But such cases are rare.

Therefore, some tips for those who do not want to make a mistake:

If you decide to advertise on Instagram that is non-standard for this social network. network product, then act outside the box: you need maximum creativity and high-quality visual confirmation that the product is really good - you are selling construction foam, so tell about it in an unusual, bright way, post a series of extraordinary photos - and you will definitely find buyers;
If you don’t risk going beyond the standard preferences of Instagram users, then your product should be attractive both visually and in terms of price, present the most ordinary Chinese sweaters in a way that no one else presents, choose the most good photos product for advertising.

3. Advertising on social media Instagram network, who should do it?

online stores (with the condition of posting successful photographs of visually attractive goods - cosmetics, bags, clothes, shoes, children's things and toys);
developers of mobile offers;
handmade craftsmen and craft materials stores;
restaurants, bars, cafes, persons who prepare homemade lunches at home and distribute them to offices;
travel companies;
companies involved in organizing special and festive events (weddings, birthdays);
companies offering renovation and interior design services, as well as landscape design;
flower shops;
freelancers (photographers, copywriters, translators, book authors, website developers, web designers), by the way, advertising for bloggers on Instagram, if you noticed, the most lively and catchy, if you like it, you can order a similar one for yourself from them, the price depends on the popularity and demand of the author.

4. Advertising on Instagram, types and costs, level of effectiveness

If we talk about Instagram advertising in general outline, then the first thing you should pay attention to before organizing a campaign is the types of ads:

website traffic is one of the most simple ways receiving traffic, however, do not forget about important nuance: if the user is more interested or more convenient to study your product on the Instagram page, he can only be lured to the official website with a very, very, very sweet gingerbread, so come up with a way to retain the attention and loyalty of users both in the account and on the website (this could be discounts , participation in competitions with prizes, cash incentives for comments - a standard marketing set);
advertising videos lasting 30(!) seconds, in other social networks. Don’t count on more than 15 networks, videos can be with or without calls, but it is important that they do not irritate users;
carousel advertising - the essence is to fit several photos into the ad text, which replace each other - spin, ensuring the memorability of the advertisement or brand; this advertising format is in demand among large companies.

As for the cost, no one will tell you a certain number, the same for all types of advertising and for all categories of accounts, since the category of a page is a conditional concept and depends on the “usuality” or “stardom” of its owner, rating, target audience, subscriber activity.

There is no fixed price for advertising on Instagram; it is regulated by the page owner, based on influencing factors:

quality of advertising, presence or absence of calls to action;
your planning advertising campaign, its goals;
specifics of the target audience;
uniqueness of the offer;
features of your business (brand).

Advertising on Instagram, the types and cost of ads, depend on nuances that many consider to be minor details, but I would not advise treating them so dismissively - there are no small things in promotion.

If you still require specific numbers, then I can only name the approximate cost of advertising, it fluctuates greatly: there are accounts that modestly ask for 3-10 rubles per click (a suitable option for cash-strapped beginners to advertise their page), and there are those who need to pay 100-150 rubles for the same click (when your account reaches a certain rating, you can also earn money from advertising by setting the same prices or higher).

Based on these amounts, determine for yourself how much advertisements and what type you can handle, provide a budget for advertising company in advance.

From the moment official advertising on Instagram starts, your account (brand) gets a chance for recognition, traffic and an increase in sales. Instagram - really powerful tool for the promotion and development of business, which has been proven by more than one success story that began in this social network. networks.

I don’t want to convince you, urge you right now, to hastily put together an advertisement and launch it. Firstly, rushing in this matter will not yield results, and secondly, you yourself need to choose the optimal platform for promotion. I’m just informing all interested users about the possibilities of Instagram. And I wish success to those who will advance on this or any other platform.

5. What other methods of advertising are there on Instagram?

In addition to the advertising that I mentioned above, there is also a large number of ways and one of them is independent work with user accounts.

I think you have noticed more than once that some incomprehensible person subscribes to your page, or someone incomprehensible likes you or leaves a comment - it doesn’t matter. In any case, most users with interest go to the page from which the action was performed and see who paid attention to it.

So it turns out we can do it too simple steps with other pages, thereby motivating the user to go to our account, where he can see our advertising.

On the one hand, this is a simple way to attract attention, on the other hand, it does similar work very tiring. Well, you will do 100-200 actions in a couple of hours and then you will get so tired of it that you won’t want anything for another week. Moreover, it is worth considering that not everyone will be interested in your offer, which means that clicking on everyone is not a good idea.

What if there was a program that could perform similar work, say, from 1000 operations per minute. Moreover, if this program could also work for the audience we need, for example, only for men in the city of Rostov-on-Don. Agree, it would be great. And money on paid advertising could be saved and time on independent promotion.

So, I hasten to rob you, there is such a miracle. This program is called Socialkit. All you need to start working with it is to register on the site, download the program and install it. The result will not be long in coming.

6. Conclusion and conclusion

Actually, this is where my article for today ends and therefore I would like to summarize.

Today we have examined only a part of all possible types of advertising on Instagram. However, I think there is already enough information to get started. Without a doubt, over time, more articles will appear on the blog describing special tools and services that facilitate promotion in this social network. networks.

And before finishing the article, I want to appeal to users who already have experience in this matter: please share your experience in the comments, I’m sure many of the readers will find it interesting.

Best regards, Sergey Ivanisov.

People who have no flaws have very few virtues

If you are promoting your own nonsense or mastering the profession of a targeted advertising manager, then it will not be superfluous for you to find out how it is done

If you have never set up targeted advertising, but at the same time, you want to attract as many and collect , then it is best to use the help of professionals along with setting up the campaign yourself.

Since Instagram is the brainchild of Facebook, before you start creating an advertising account, you need to set up an account for your nonsense or product on Facebook.

First, make a personal page. After registration, you will need to create a page for your brand, product or services. To do this, on Facebook, look for the blue arrow in the top right corner.

Click on it, a drop-down list will appear in front of you, where the first item will say “create page”. Select the profile option that is suitable for your advertising. After this, you can start creating your advertising account and linking your Instagram account to it.

Facebook has developed a business manager specifically for this purpose. You can find it using this link http://business.facebook.com. On this site you need to log in via Facebook. Simple instructions will easily help you do this in 4 steps. As soon as you get to your personal advertising account, you will need to link your Instagram account to it and set up the currency. For this:

In the menu on the left, find the “Company Settings” section
From the drop-down list, select “Advertising accounts”
You will be taken to a page where you need to click on the “Create a new account” button.
In the window that appears, specify the name of your advertising account and, most importantly, select the currency in which you will make contributions. By default, it costs dollars, but it is best to choose rubles, since it is not clear at what rate Facebook will calculate the cost of advertising.
The next step is to click on the “create account” button. Next, the business manager offers you to add access for people who will also manage advertising with you; this step can initially be skipped.

So, you have practically prepared everything for launching advertising on Instagram, now all that’s left is to link your card to your business account, calculate your budget and make beautiful posts. To link your card, click on the “payment methods” section on the right and carefully fill out all the required fields. Next, using the Instagram accounts button, link your Instagram profile to your advertising account and select the campaign you created through which you will advertise Instagram.

How much does advertising on Instagram cost?

Cost of advertising on Instagram will depend on you. Since official advertising on Instagram is targeted, you can choose what you will pay money for - for impressions of your post or for clicks on it.

The minimum total budget for one advertising campaign should not be less than 300 rubles. The price per click will then be 5-10 kopecks. You can distribute this amount over a week, then your ads will appear more slowly, or over a day. To accurately calculate your budget by date, you need to create your first advertising post.

How to advertise officially on Instagram

To give official advertising on Instagram, After setting up and linking your account to the Facebook business manager, go to the aitargetsocial website. On the main site, log in via Facebook.

Immediately after this, you will be transferred to a page where you will see your advertising campaign and the linked Instagram account. Click on the campaign name. Under the graph that appears, find the “Create Campaign” button. Further:

From the options that appear, select Instagram. Select pay per click at the bottom.
The next step is to come up with a title for your post, write what you will advertise. Don’t forget to take into account
Set a budget and the time over which you want to allocate it. IN additional window Audience 1 allows you to select the audience you intend to show your ad to.
After that, upload an image that will be shown on Instagram as an advertisement. And click on the “creative” button. Your ad will be sent for moderation.

After moderation in your advertising account, you will be able to track statistics and change the cost per click depending on the effectiveness of the post. Also effective for promoting your account .

While Instagram continues to gain popularity, many are seriously thinking about developing their accounts, along with their services. This especially applies to those whose business is related to clothing (fashion, sports), cooking (restaurants, cafes), photo services, tourism and others. And before you buy advertising, the question arises: how much does advertising on Instagram cost?

From the article you will learn:

How to select accounts for advertising and find out the cost of placement
How to gain subscribers, why this might be needed, and how to identify such sites

Cost of advertising on Instagram

First of all, the price of advertising depends on subject matter and quality of the account and the audience (but it is appointed by the site owners, so you need to be able to determine the quality yourself). By the quality of the account and the audience, I mean not only the number of likes on posts and comments, but the quality of the content and the quality of the comments themselves (in relation to the total number of subscribers). At the moment, the average cost of advertising in a normal account with 50-100 thousand subscribers costs 1-1.5 thousand rubles. in 3-4 hours at the top.

But prices change and the criteria for selecting the account itself are different for each case. Therefore, to find out how much advertising on Instagram costs, it is better to look at the current information in person and according to the required parameters.

The most convenient way is to do this in these services:

Advertising exchange plibber.ru
Catalog of advertising platforms spellfeed.com

Several screenshots from services:

In plibber (platforms section)

In spellfeed main menu

You can see how to work in these services as a , and the owner of an advertising account, by following the links. These articles contain useful recommendations for each role.

Another option is to increase subscribers, but this has its own peculiarities (I decided to add to this article about the cost of advertising). After all, you need to be able to distinguish a fraudulent account).

Getting live followers on Instagram - as an option

Someone chooses to increase subscribers, but these will not be target participants and they will not be particularly active in the future. This is justified only if if you think for example, that an account with 500 members is easier to promote than one with 10. In this case, I can recommend this promotion service soclike.ru(auto).

In it, I tested and ordered a basic boost for 500 subscribers (600 signed up in 3 days 🙂). There is almost no sense from such subscribers. No comments on the topic of the post with meaning, except that they occasionally give likes (+ they fulfill their function “for quantity”).

This service also offers targeted promotion using a given hashtag unmotivated users. These are probably more “live” and targeted user accounts.

P.S. By the way, that’s why you need to look at audience quality and activity advertising account (do not prioritize a larger number of participants), because with the help of this kind of service you can easily increase the number of subscribers (it’s good if these are still unmotivated subscribers). And the main thing in advertising is useful return.

In continuation of the article:

Services ;
Methods;
View - methods.

Send

Instagram, which is gaining popularity every year, has more than 9 million users from Russia (this is data at the end of 2015). The core of the audience is young people aged 15 to 24 years, 51% of whom are girls. Agree, you should not miss this channel to attract customers and increase sales. Many people actively use spam to attract subscribers and clients. But, alas, this does not cause anything other than negativity and anger.

Pay attention to the last comment :)

But good and high-quality advertising on Instagram will definitely find your target audience.

Types of advertising on Instagram:

Transitions to the website.
Video clip 15-30 sec.
Carousel advertising.
Installation of mobile applications.
Advertising posts.

How to advertise on Instagram?

You can negotiate directly with the account owner.
Through Facebook - now you can place an advertisement even without an Instagram account.
Through Instagram advertising exchanges. For example, you can order advertising on Instagram at dealway.ru.

In the first version- a lot of self made and you will have to spend a lot of time searching for an account.

Second option, setting up targeted advertising on Instagram through the advertising account on Facebook significantly simplifies the placement of advertising on this social network. Select the desired goal:

Advertising

Increase engagement for a post
Redirect people to a website
Increase website conversions
Receive installations of your application
Get video views

Choose the parameters of your target audience

Here is an approximate budget for the goal: click on website

In the third option— you can order static posts through advertising exchanges. Of course, with large budgets, you can advertise on accounts with a million subscribers. But their price ranges from tens to hundreds of thousands of rubles. Therefore, you can find an audience for your product or service much cheaper. For example, at dealway.ru the cost of advertising posts starts from 50 rubles.

Advantages of advertising on Instagram

Only 2% of Russian brands use this opportunity. Therefore, the competition, one might say, is not so great.
Instagram is one of the fastest growing social networks in the world.
According to research from Kenshoo, Instagrammers are approximately 2.5 times more likely to click on ads than users of other social networks.