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Today, the flower business is very popular among novice businessmen. Many people are interested in where to start a flower business, the profitability of a flower shop and the possibility of creating this business from scratch in a small town or at home.

You can start it like this: minimal investment, and enter “in a big way” by investing a tidy sum. The cost of a flower business depends on the city, the chosen format, the features of the product range and services. Based on this, it is impossible to write a general business plan and calculate the profitability of a flower shop so that it reflects reality. In this article we will look at the nuances and risks, pros and cons of a flower business from scratch, depending on its chosen form, which will help the reader get general idea, form your opinion and individually predict the profitability of the flower business.

No one will dispute the fact that there are very few people in the world who are completely indifferent to flowers. And, passing by the window of a flower shop, we involuntarily slow down and stop to admire the bright buds of flowers, baskets with flower arrangements, and ready-made bouquets. Many people, especially women, dream of working as a florist or having their own small flower shop, or maybe a large salon, or an online store. After all, giving people a holiday every day is wonderful! Where to start a flower business?

If you decide to engage in this type of activity, first of all you need to get acquainted with its three risky features, without taking into account which many entrepreneurs quickly lose money and close down:

Seasonality.

Flowers do not grow with the same consistency and do not have a fixed price all year round. In order to correctly compose the assortment in the store and calculate the costs of subsequent purchases, you need to study the varieties of flowers and the periods of their appearance in the markets. Thus, a universal flower is the rose, which is popular and available for purchase all year round. But you can’t fill the counter with just one rose. In the spring, you should focus your assortment on all sorts of tulips, and buy carnations closer to May. In summer, the greatest variety of seasonal flowers is chamomile, gladiolus, alstroemeria, which allows you to expand the assortment. Also in summer it is necessary not to miss peonies, the season for which is extremely short, but the demand is quite high. In autumn, in addition to the chrysanthemums that have appeared, you should purchase soil, fertilizers, and pots, since this is the time to replant indoor flowers. Winter is the most expensive period for purchases; frost-resistant callas, lilies, and orchids are purchased. It is better not to plan the launch and opening of your business for the winter if you are starting from scratch.

Orientation and sufficient knowledge of information is a necessary aspect that will help you be competitive in the market, especially in a small city.

Dependence on holidays.

“Golden” days for flower gardeners are generally accepted holidays, such as February 14 (Valentine's Day) and March 8 (International Women's Day). If the business is not built competently, then the flower shop survives solely on such celebrations and makes about 10% of its annual turnover on such days. This is especially felt in a small town with the presence of a stronger competitor store.

The inseparability of flowers from holiday traditions is a big plus in favor of the flower business. Thus, a family can save on a new backpack for a child to go to school, but will not send it to the teacher on the first of September without flowers, and a bride can rent a wedding dress instead of buying, but will never refuse a wedding bouquet.

You should also not forget that the presence of a rush during the holidays also has several pitfalls: prices at wholesale bases increase in advance, deliveries of goods may be disrupted, and poor work of sellers and couriers distributing your goods can lead to dissatisfaction, negative reviews and subsequent customer outflow. Therefore, business owners should be especially on alert and keep everything under strict control, and novice businessmen should open from scratch not before the holiday itself, but a little in advance in order to establish a work pattern.

Perishable goods.

Flowers are an extremely short-lived product. The average lifespan of a flower with proper temperature conditions- about twenty days. Since the predominant part the goods are coming from abroad, a cut flower lives most of its remaining life on the way to the store (especially if the store works with resellers and not with direct deliveries). There are several technologies for transporting flowers and options for receiving them from a wholesaler: buying dried flowers and then “soldering” them or flowers in water, which are immediately ready for sale, but will last much less.

Once it reaches the seller, there is no guarantee that the flower will be bought quickly. Today there are no fixed expiration dates for flowers and the return of spoiled goods, as in the grocery sector. The testimony of working businessmen regarding the amount of damaged goods written off ranges from 10% to 50% of the total amount of goods. The profitability of a flower shop directly depends on this indicator.

There are the following ways to solve this problem:

reducing the price of flowers that have a short life left, and, as a last resort, selling at cost. It's better to go to zero than to go negative. An additional advantage This option for solving the situation will be the availability of goods and, accordingly, attracting new customers. The main thing is to teach your sellers to honestly warn about the fragility of the purchased goods instead of assuring them of their freshness, so as not to tarnish the reputation of their store;
use of probiotics, preservatives, citric acid and other additives. These products really help the flower look fresh and last until it is sold, but they kill the natural immunity of the flower itself. After the buyer puts flowers in ordinary water at home, bacteria from it will quickly defeat the flower, which can also have a bad effect on the store’s reputation.

How a novice businessman can choose the required format of a flower business

There are several options for the format of a flower business. It is necessary to determine what initial capital you have. Flower trading requires certain investments. The format of flower trade will depend on this.

Flower business at home from scratch.

It involves making and selling bouquets yourself.

Flower business at home - where to start? First you need to master the art of floristry, having previously completed florist courses (of which there are a lot on the Internet), read a certain amount of literature about flowers and the rules of composition, color combinations, methods of arranging bouquets, practice and get your hands on. After mastering the necessary skills, you can start making bouquets for your relatives, friends, and colleagues at work. Having shown taste and imagination, having invested your soul, you give a bouquet. In case of high-quality execution, it will be remembered not only by the person to whom the gift is intended, but also by the guests, after which “ word of mouth" will do the trick. To promote a home-based business, it is mandatory to use social networks (Vkontakte, Instagram, Facebook). It is necessary to create pages dedicated to your works, fill them with quality content, make photo reports and advertise to the required audience. How more people will see your masterpieces, appreciate them and write comments, so much the better.

This format has its pros and cons.

The advantage is that you build your own work time, you are at home, compositions and bouquets are made to order. Such a business does not require large start-up capital, equipment and premises, or hiring staff. You can allocate a shelf in your home refrigerator for flowers, and store them on the balcony in cold weather. There is no need to purchase an assortment in advance, which, in turn, insures you against their write-off, taking into account the fact that flowers are a perishable product.

However, this also entails disadvantages - flowers are bought at retail, which automatically reduces profits and profitability when selling bouquets. Only confident Internet users can become customers, which makes the profit from the work inconsistent. Your customer will not be able to preview and touch the product being purchased, which increases the risk of returned orders. Therefore, this format of flower business is more of a hobby that brings in minimal income. Although, with diligence and diligence, your hobby can bring a good profit and become a “training field” before releasing your products offline, if, having accumulated some experience and gained experience in arranging bouquets, your desires and ambitions push you to develop further.

Flower stall/kiosk/pavilion.

The most common format for a flower business is small retail spaces with a small range of products. The main role in the profitability of this form of flower business is played by the choice of location. It should be crowded and passable. Location options: passage, stop, metro station, market, that is, places where people constantly gather. You should target buyers with average or below average incomes. Products are purchased mainly from intermediaries and local producers and are mainly rose, chrysanthemum and seasonal flowers. The cost of the flower and packaging should be low, which affects profitability.

This format also has its pros and cons.

Plus - no large investments are required. Thus, a small volume of goods and minimal equipment are purchased. Rent for a modest premises is also usually not high. IN holidays there is a sharp increase in demand for goods, which helps to gain profit and recoup investments.

But the rest of the time the profitability of such a stall is 25-30%. The owner is his own caretaker, seller, and accountant. You can hire a salesperson. Hiring a professional florist, given the limited range of flowers, does not make sense. A very small share of the profit comes from flower packaging.

The competition is very strong. If you set out to start a flower business from scratch in a small town, you should beat your competitors in quality, the right choice places for trade, maximum expansion of the range of services. The main thing to strive for is the opening of a network of such pavilions. This will help make your services recognizable, expand your range and start purchasing goods in large quantities from direct suppliers, which will affect the freshness and price of flowers.

Flower shop.

The main difference between a flower shop and the above forms of business is the presence of a large area. Accordingly, the answer to the question “how to start a flower business” in in this case will involve large investments.

The first thing you need to do is draw up a business plan and choose a busy place, purchase refrigeration equipment where vases with cut flowers will be stored, tables on which bouquets will be collected and packaged, racks for related products, computer equipment And so on.

The shop implies the presence of a florist. Whether he will simultaneously perform the function of a salesperson, or whether they will be two different people – it’s up to you to decide. Recruitment should be taken very seriously. The reputation of the store, and therefore sales and the accumulation of regular customers, will depend on the quality of services provided by employees.

The profitability of a flower shop increases due to the sale of additional products. These can be not only cut flowers in a bouquet, but also compositions, boxes and baskets of flowers created by a florist, flowers in pots, seedlings, empty pots, all kinds of fertilizers, soil, seeds, decorative stands for flowers and much more. Also, the presence of a large area makes it possible to introduce related services: gift wrapping, sale of all kinds of souvenirs, postcards, production of helium balloons. This will significantly increase sales volume.

The disadvantages of such a store include the fact that it requires large costs and investments and, accordingly, pays off more slowly. But due to the large number of related products and a wider assortment, the store provides a fairly stable profit.

Flower boutique.

Opening a flower business in a boutique format requires significant investments and costs. But the return is much higher, due to the work of professionals and the solvency of clients. After all, such bouquets belong to the “Premium” class and are created for wealthy people.

You should find a room on the main street or in a large mall. It must be properly formatted. It's better if it's a design project. Required attributes are beautiful name and a tastefully decorated display case, expensive custom-made furniture, industrial and high-quality refrigeration equipment.

It is not enough for the seller in the flower salon to be smiling and inviting. What is needed is a professional florist with a variety of skills, who not only has a good understanding of flowers and knows how they are combined in color, but also delves into traditions and subtleties. Namely, which plants are not customary to put in one bouquet, which bouquets are suitable according to etiquette for a child, a young girl or woman, a man, a friend or a boss, which bouquet is appropriate to give depending on a specific event, and so on. Assortment when choosing of this format should include exotic, rare flowers, the losses when written off are naturally much higher.

Products purchased in a boutique must have a label on them. this place, because the buyer acquires not only the flower, but also the prestige that goes with it.

If the main question for you is how to start a flower business from scratch, then this option a flower business may not be suitable due to large investments.

Corporate orders in the flower business.

Regardless of what format of the flower business you choose, corporate orders can bring big profits, which include small bouquets of compliments to employees, huge baskets of flowers for an event, or room decoration for any event.

A flower boutique and store has a much higher chance of finding a large corporate client than a pavilion, or a person who has opened a flower business at home. But it's worth making the effort to search.

This could be a small cafe where, by agreement on mutually beneficial terms, your small bouquets will be placed on the tables, or a large wedding agency that regularly involves you in decorating tables, rooms and wedding arches with flower arrangements.

Working with a corporate client can bring profit in one go, which you cannot get in a month by selling bouquets at retail.

Equipment for flowers

As we can see, different forms of running a flower business determine the list of equipment. Let's look at the most common items that are needed:

Cooling equipment.

No one wants to receive a rose as a gift, even the most beautiful one, on a long stem, but with dried petals and withered leaves. Therefore, when opening your own flower trading business, you need to take care of equipment that will be designed to preserve the freshness of the flower for as long as possible. In a home-based business, you can use a home refrigerator.

In other cases, the room can be equipped with an air conditioner that maintains a certain temperature. The power of the air conditioning system depends on the size of the room. These systems can work both to cool the air and to heat it. But the air conditioner keeps the temperature at 16 degrees, and cut flowers are best stored at temperatures up to 6 degrees.

The best solution, although the most expensive, is refrigeration chambers, which allow you to create the optimal temperature for storing the flower. They are different power, single-chamber or double-chamber (more spacious). The main criterion when choosing is the ability to create and maintain the optimal temperature for storing the flower.

Racks and showcases for flowers. They can be of any shape. Stepped, pyramidal or slide-shaped. The main thing is capacity and stability. But, since flowers are constantly watered and sprayed, the material for the rack must be strong and moisture-resistant.
Tables. These are jobs for a seller and a florist. A table is necessary for packing bouquets and creating flower arrangements. It must be made of high-quality material, be smooth and stable. The optimal parameters for a table are 120 by 80, height - 75 cm. It is advisable that the table is in the field of view of customers. By observing the work of the florist and the process of creating bouquets, visitors evaluate the professional skills of the workers, and potential buyers creating a beautiful bouquet serves as advertising.
Equipment that can be added.

The store can also be equipped with a thermal curtain. It is usually located at the entrance to the store. Used to ensure that the weather outside does not affect the climate in the store.

For southern light-loving plants, it will be useful to purchase phytolamps. They will warm flowers at any time of the year.

In addition to all of the above, when starting a flower business you need spatulas, pruning shears, sprinklers, watering cans, plastic flower vases and much more. Also, when opening a store, do not forget about decorative elements, wrapping paper, bags, baskets, ribbons, etc.

All materials and equipment must be High Quality. After all, the conditions for storing flowers and their comfortable maintenance will ensure an increase in the duration of storage. And this will entail an increase in profits and profitability, a decrease in the payback period of the business.

Discount cards.

It is worth taking care of preparing discount cards for clients in advance. This will ensure that customers come to you again and build a database telephone numbers buyers. In the future, they can be notified by SMS messages about the availability of promotions, the arrival of fresh goods, new products, as well as congratulations on the holidays and under other pretexts to remind them of themselves.

When opening a flower pavilion, store or boutique, you need to choose the right retail equipment. The dimensions of all installations depend on the area of the room. The commercial equipment market is very diverse. Furniture can be purchased either ready-made from specialized companies or made to order. Whether you use industrial refrigeration chambers or regular refrigerated counters, like in supermarkets, to store food depends on your financial capabilities.

How to organize a flower business in terms of hiring staff for the store

The organization of the personnel structure directly depends on the chosen form of flower business, as well as on your willingness to directly participate in the work or exclusively control the work of the hired personnel.

Let's consider the basic units of frames:

Florist.

This is the designer and creator of your bouquets. He must be in love with his work, have a delicate taste, understand coloristics (the science of combining colors), master the methods and generally accepted rules for composing bouquets, and be interested in new products and fashion trends in the world of flowers. Today, the position of “florist” is an officially registered specialty. There are a huge variety of courses on floristry, including those that take place online. You should not thoughtlessly hire a florist who has many certificates of completion. You should double-check on the Internet the conditions for obtaining them and the reputation of the institutions that issued them. Since a florist is a creative profession, it requires talent and intuition, and not exclusively acquired knowledge. During an interview, it is worth testing the employee’s abilities in practice, place an order for him, give him several requirements, like a real buyer, and evaluate the actual performance of the work and the applicant’s taste.

In his free time from composing compositions, the florist must also care for the goods, take care of the fresh appearance and long life of the plants.

Salesman.

There are creative people and sales people. A florist is not always a good seller. Depending on the size of your business, it may be advisable to hire a separate unit - a salesperson who will communicate with visitors, count customers, respond to phone calls. He must be able to attract the client’s attention and persuade him to buy the product. To increase the incentive to bring profit to your store, it is recommended to hire a seller on the terms of a small rate and a percentage of the revenue received.

In most cases, the seller plays the role of accountant and administrator. If a business has pages on the Internet, it is the seller who posts the product range online, responds to comments and accepts online orders.

Courier.

Today there are almost no flower shops that do not have a delivery service. This is an integral part of the flower business. Depending on the scale of the business created, either a separate unit is hired - a courier with his own car, who delivers bouquets, or an agreement is made with a driver. For example, with a taxi driver who is ready to deliver flowers according to the meter, or if this is a market and there are several pavilions with flowers in a row, by agreement you can hire a common driver for everyone.

Accountant.

Flower accounting submits general rules for commercial enterprises, the sale of flowers in a store is regarded as retail. It can be maintained either by the owner or seller (by prior agreement), or by a hired accountant. Typically, accountants run several businesses, so payment for their work occurs under a contract and does not require a high monthly salary.

Security guard.

Don't forget about the costs associated with taking the store under security. If the store is 24 hours a day, the night salesperson performs the security guard function.

If you are thinking about where to start a flower business, you first need to decide what format your future store will be and estimate the amount of investment.

To open a small flower shop from scratch you will need about ten thousand dollars. You may be able to save money, but it’s still better to include exactly that amount in your expenses.

Calculate all the costs of starting a store and draw up a business plan. Having described the entire financial model of work, you can calculate how much goods need to be sold for the store to start making a profit. Assess whether sales can reach this level. Think about how you can cut costs and increase flower sales.

You also need to decide from the very beginning whether you will work as an individual entrepreneur or open a limited liability company. You can prepare legal documents yourself, or you can entrust this matter to professionals. It is better to trust a company that specializes in preparing documents for starting a business, especially since the difference in costs is quite small.

Once you have written a business plan and registered your company, you can begin searching for suitable premises and suppliers.

How to find a suitable premises

When searching for premises, it is important to have a good understanding of the so-called map of the trading area. It is preferable to open a store near a large business center; it is better if there are two or three of them nearby. This will attract corporate clients, who often place orders for large amounts for a large number of employees. In this case, you don’t have to think about how to attract additional clients before the holidays. Several corporate orders can bring in as much profit as you make in an average month.

For a flower salon, a room with an area of eighteen to thirty will be sufficient. square meters.

Plus, being close to a business center will mean more customers passing through your store each day. If people order your bouquets and arrangements for their companies because they like them, they will start ordering bouquets for themselves, for their wives, relatives, etc.

However, you need to take into account that renting premises located near a business center is much more expensive than renting in a residential area. And one more thing: it is always difficult to find a parking space near the business center.

But in any case, if you can rent a room in such a place, it is a great success, because the location of the salon at the intersection of many human flows is most advantageous. Life is in full swing during working hours, people buy more expensive bouquets for work-related occasions, but for themselves, as a rule, they take something cheaper.

Of course, you can open a store in a residential area. You will benefit significantly from renting premises; moreover, if the residential area is very large, there will be a certain circle of regular buyers living in your area. But you need to pay attention to customer flows Special attention. The ideal option is to draw a map of the area before choosing a room, see where the school is located, where - large stores, food centers, etc.

If there are any offices nearby, analyze which way people go to work and which way they go from work. Even if you have already rented a room, you will still need a trading map of the area. With its help you need to plan your future work.

Before renting a room, you need to pay attention to one more thing: important point. Consider whether your store will be easy for customers to find. If you rent premises in the courtyards, most likely you will have problems with the flow of clients. Of course, there will be regular customers, but you shouldn’t count on a continuous influx of new visitors. A beautifully decorated shop window on a thoroughfare street is best advertising for a flower shop.

Before opening the salon, the premises need to be renovated. Nowadays there are many magazines about interior design, in which you can get a lot of ideas on how to make renovations with minimal resources, even if the room is in terrible condition.

How to choose suppliers

Now suppliers offer a very wide range. Flowers that ten years ago could only be seen in catalogs or that were brought only to order are today always available for free sale. There are many suppliers, you can choose those whose conditions are most suitable for you.

When you are just starting your business, it is better to choose suppliers who have minimum bulk purchases. This will make it possible to purchase goods more often and in small quantities. This way you can avoid buying expensive refrigeration equipment for storing flowers, and you can also determine which flowers sell better and which don’t sell as well.

What equipment will you need?

It is advisable to have a refrigerator in a flower shop, so when opening, you need to include its average cost in your expenses. At first, you can do without a refrigerator, because there are now a lot of flower supply companies, and you can buy flowers in small batches. While there are few orders, you will not need a refrigerator. But when your business is sufficiently developed, you will be able to afford a refrigerator, and you will need it.

But if you still decide to buy a refrigerator, you don’t need to place it inside the cabin, this makes an unpleasant impression on the buyer.

It is very important to properly equip your retail space. Even in the arrangement of colors there are many subtleties. You can arrange the flowers so that it visually seems like there are a lot of them. You need to be able to choose the assortment in such a way that the effect of volume is created in the salon. You will need racks and containers for flowers.

For organization normal operation At least one computer is required in the salon. A scanner, copier and fax are also needed, but they can be located at the store manager’s home, i.e., your own resources can be used to the maximum.

How to select staff

The ideal option is to hire four florists who will work in shifts. Two florists working one shift will be able to serve customers faster and fulfill more orders. Of course, you can start with two, but working alone is inconvenient. If the florist is alone in the store, he cannot go anywhere during the day. After all, he cannot close the store during his absence, so four employees is the most optimal number.

If it is not possible to hire so many employees at once, you can invite an assistant florist; his work is paid at least twice as cheap. An assistant may not work in the salon all day, but only during the time the manager is absent from the store. Students work in such positions with pleasure; they count and process flowers. You can invite assistants on weekends when store management is on vacation.

How to plan an assortment

It is necessary to carefully study the range of your competitors and understand what they are mainly selling. If some flowers are sold, it means that there is a demand for them, this must be taken into account. At the same time, there is no need to be afraid to bring something new to the business, make original offers to customers, always slightly exceed their expectations, offer more than others.

Walk around your area and see what your competitors are selling. This way you can understand what is in demand for what.

Each flower has its own lifespan, worth certain time. When a salon is just opening, you can only guess what flowers will be in demand, even if you have analyzed what your colleagues in the area are buying. Therefore, in the first months of work it is better to purchase flowers that last a long time. This will also ensure that your store is well stocked and will create the impression of abundance and a wide range. Anthurium remains fresh for a week, orchids last a very long time, especially cymbidium and dendrobium, phalaenopsis in flower pots can generally last for several months. Flowers in pots can be sold along with it, and cut for a bouquet. People willingly buy chrysanthemums both for home and as a gift, so chrysanthemums can also be purchased in large volumes. Also, the assortment must include roses and gerberas.

To start a flower shop, it is better to form a basic assortment of flowers that do not lose their presentation for a long time: anthurium, orchids, chrysanthemums.

It is very important to ensure that the assortment is wide not only in names, but also in color palette. You definitely need to buy flowers white. This is a white rose, white chrysanthemums, white gerberas, white orchid. It’s more difficult with spring flowers; there must be tulips and daffodils.

Initially, you can sell bouquets in one range to see which colors will be in demand. It is also useful to come up with standard bouquets, decorated in a certain way, for a given amount, which will always be on sale. Gradually, as you build up a customer base, you will study demand, compare your sales with what flowers are sold by your competitors, and make adjustments to the cost of your bouquets and colors.

The assortment must include inexpensive indoor plants.

At first, when you are still limited in funds, you can purchase indoor plants that can be sold individually or used in combination with fresh flowers. There are many such plants. For example, variegated begonia looks impressive in bouquets; speciphylum gives good volume, which can last in a bouquet for several months. Bouquets that combine indoor plants and cut flowers always look very voluminous and expensive.

You can organize an exhibition of ready-made bouquets in the salon and make a special markup for each bouquet for the design.

It is very important to correctly arrange flowers in the salon. They should not be on the same level. In addition, when arranging great importance It has smooth transition colors. Let there be pink flowers next to the red ones. It is important to create the impression that there are many flowers. To do this, you can add additional indoor plants and branches; they provide volume and height. The arrangement should be stepped. You should also try to ensure that roses and any other flowers are the same length.

Most people in our country want to work for themselves. Very often, many people have a dilemma: what type of business will bring good income at low initial costs?

One type of business activity that meets these requirements is. In addition to the fact that flowers are always in demand, they also bring aesthetic pleasure.

Let's take a closer look at how to open a flower stall.

Stages of opening a flower kiosk

1. Conduct market research. If you decide to open a flower kiosk, first you need to collect as many more information about competitors in the flower business in your city (if you live in a metropolis, then in your area). It is important to find information about flower prices, assortment, consumer demand, and the location of flower pavilions.

2. Estimate the size of the starting capital. Before opening a flower stall, you need to decide how much Money you can invest in your business. The size of the retail space, the volume of purchased flowers for sale, and the availability of any additional services at your kiosk (for example, arranging wedding bouquets or exclusive bouquets from florists to order) depend on this.

3. Legal preparation of documents. To open a flower kiosk you need the following package of documents:

certificate of registration as an individual entrepreneur (IP). If you are planning to open a small flower kiosk, then there is no need to register a legal entity. Such an organizational and legal form of doing business as an individual entrepreneur has significant advantages over a limited liability company (LLC): low cost of registration, the ability to completely manage your own business, short paperwork, a simplified procedure for keeping records of the results of your activities and providing reporting; fewer documents when registering, it is not necessary to have a current account and a stamp;
choose a taxation system: simplified system (STS) or single tax on imputed income (UTI), if you choose the simplified tax system, then you need a certificate of payment of the single tax;
lease agreement for opening a flower kiosk;
permission to place of this object trade (can be obtained with permits from the SES, firefighters, or a garbage removal agreement);
hygienic conclusions of SES for all products.

4. Find a room. You can rent a room for selling flowers, or you can buy a ready-made kiosk (in Moscow, the price of a shopping pavilion measuring 7.5 x 6.0 meters is approximately 180,000 rubles).

5. Determine where the flower kiosk will be located. The main element of success in the flower business is the location of your outlet. It is best if the flower kiosk is located in a crowded place: near a bus stop public transport, at the entrance to the metro (if you live in a big city), near a large supermarket.

6. Carry out external and internal decoration of the pavilion (purchase retail equipment, order a sign, and, if necessary, make repairs). It is better to make a sign for a flower kiosk bright, the inscription on it should be in as large letters as possible, without unnecessary words and fancy names. The best option- write the word “Flowers”, you can add information about the operating hours: for example, “24 hours”.

7. When selling flowers in a pavilion, you cannot do without special equipment. You will need:

racks for displaying flowers;
table for arranging bouquets;
stands for flowers and flowerpots;
split system or air conditioner (to maintain optimal temperature for plants);
cooling chamber.

In addition, you need to purchase the following accessories: packaging for flowers (available in several shades: mesh, felt, matting). Be sure to buy the clear packaging as it is highly sought after. You will also need a glue gun, tape, tape, and wire for gerberas. Tools you can’t do without when selling flowers: nippers, pruning shears, scissors, florist knives.

8. Decide on the range of flowers for sale. If you are going to sell flowers in a trade pavilion with an area of at least 18 square meters, you should sell the following types of flowers:

roses: white, pink, burgundy, variegated;
carnations: red, white, variegated;
single-headed chrysanthemums: white, yellow, lilac;
spray chrysanthemums: yellow, white, variegated;
gerberas;
tulips (white, pink, yellow);
orchids;
irises;
anthuriums.

9. Decide whether your kiosk will sell any goods other than flowers (cards, special literature) and provide Additional services(for example, decorating exhibitions, presentations and other special events with fresh flowers, creating wedding bouquets).

10. Search for suppliers. It is safer to purchase flowers from several suppliers: choose three main ones. The market is widely represented by the supply of flowers from Holland, Ecuador, and Russia.

11. Search for sellers (if you don’t plan to sell flowers yourself). When hiring staff to work in a flower pavilion, it is best to set a minimum salary, the rest of the money is a percentage of the revenue, thereby making the income of the sellers directly dependent on the profit. Thus, the more the florist earns, the higher the store’s profit. This approach to remuneration will help motivate the seller to do quality work, and you will avoid unnecessary expenses.

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Advantages and disadvantages of opening a flower pavilion

Let's highlight positive sides opening of a flower kiosk.

Stable demand for flowers. Flowers are a mandatory attribute of any holiday. Birthdays, weddings, March 8, Valentine's Day are holidays to which a rare person will come without a bouquet of flowers. Sad events are not complete without flowers.
There can be a high markup on flowers. Experienced businessmen increase the price by 100 - 300% of the purchase price.
To open a flower stall, you do not need to create a legal entity; it will be enough to draw up documents as an individual entrepreneur.
Working in the flower business brings joy. This is especially important if you are a professional florist and cannot imagine your life without arranging bouquets and exclusive flower arrangements. Opening a flower stall will help you realize your creative ideas. It is an undeniable fact that it is nice to give people positive emotions by selling flowers for a celebration. In addition, admiring flowers and being in an atmosphere of beauty and pleasant floral aromas all working time, you find inner harmony, mental comfort and are in a good mood.

But if available obvious advantages flower business, when opening a flower kiosk, you may encounter some difficulties.

High competition. Flower markets, kiosks, shops are now common in very large quantities in all cities. Therefore, high competition in this type of business is inevitable. A large number of retail outlets may be located in a small area, so which one will attract more customers depends entirely on the entrepreneur.
It must be admitted that flowers are a perishable commodity, so purchase them in huge quantities there's no point. The main thing is to know which ones are in greater demand and which ones are in less demand. In addition, it is important to provide flowers with optimal storage conditions so that they remain fresh for as long as possible. According to florists, when good conditions Storage flowers can remain fresh for up to 20 days.
Purchased batches of flowers may contain defective specimens. Do not forget that the flowers themselves are quite fragile and must be handled very carefully.
The flower business is seasonal. Despite the fact that there is always a demand for flowers, in summer and on holidays it is much higher than in winter.

Flowers and bouquets of them are always associated with gifts and holidays. This is probably why more and more people come up with the idea of creating a flower business. And I must admit that she, this idea is quite good. After all, trading plants has its advantages:

Minimum funds for creation and development;
The markup on flowers, especially on bouquets, can range from 200 to 400%.

But another question arises: what is needed, where to start, to open a flower shop from scratch? So, let's look at it point by point, step by step.

What does it take to open a flower shop?

1. Starting capital. Any business requires investment. For different areas The amount of activity, of course, varies, but how much money does it take to open a flower shop?

It solely depends on what kind of store it will be. Moreover we're talking about not about the product, but about the room for it, since the cost of flowers will depend on the supplier.

How much money is needed

At the opening of the flower pavilion the metro will require up to 10 thousand dollars (an option with minimal investment). This means renting a prime location for a year and arranging it (design, shelves for goods, warehouse). The cost of a full-fledged store starts from 20 thousand dollars. As for the currently popular boutiques, you need to invest at least 50 thousand dollars in their rental and equipment.

2. Equipment. It is worth understanding that cut flowers can be stored for a short time, after which the product will become unusable.

Refrigerators will help extend the “life”. The cheapest option would be to purchase industrial equipment, but if desired, it is possible to order special storage facilities for flowers. If money is tight, then you can buy 2 used Soviet refrigerators, for example on Avito.

It is also worth including lamps in the equipment to create the necessary lighting for plants and for caring for flowers. The exact list of equipment for a flower shop, of course, will depend on the assortment.

Cut flowers require much less than potted plants. But the latter are capable of providing stability.

3. Staff. In a simple pavilion or small store, you can hire a salesperson without much work experience (and he will work no worse than an experienced one; anyone can be taught the intricacies of the flower business from scratch). Such a specialist is able to give the client a pre-created bouquet or wrap the plant he likes in a package.

For more serious establishments, you should hire, if not professional florists, then experienced employees. They must have an idea about each of the plants, know how to care for them and, of course, be able to make bouquets.

Important! Here attention should also be paid to appearance, since the seller will be the “face” of the store. The requirements are simple: friendliness, politeness, accuracy, diligence and, no less important, your seller must love flowers.

How much do flowers cost wholesale, what are the purchasing prices?

Wholesale price of roses in Russia(Central region) about 50-70 rubles (1 dollar). At retail they sell for 120-140 rubles. Before March 8, prices for roses (wholesale) rise to 80-90 rubles, and at retail they become 130-170 rubles. I won’t say anything about the other flowers, there’s really no information. By the way! It can be much more profitable to buy wholesale flowers in a neighboring large city than at the flower base of your city.

For example: At the wholesale base in my city, roses cost 60-80 rubles per piece. But in the nearest large city (80 km from mine) prices are 40-60 rubles. And it’s really profitable to travel to a large city (at least I know for sure that 2 flower shops in my city buy their products in that city, which is 80 km from us).

Based on the above data, it is easy to calculate the profitability of the flower business and net profit.

Delivery and expansion of assortment

It is worth considering the possibility of flower delivery. If goods from a store can be ordered remotely, then employees are needed to deliver it. At first, you can hire a driver and courier as one person, but later, if there are a lot of orders, the number of employees will have to be increased. It’s also worth thinking about hiring an administrator. Naturally, the number of employees directly depends on the size.

What else can you sell?

In addition to flowers, a flower shop can sell: small soft toys, bouquets of sweets, beautiful and stylish flower vases, expensive sets of chocolates, bonbonnieres, flowers in pots, artificial flowers, various small gifts for girls and women, etc.

What's the result?

All of the above are basic. But do not forget that the business must first be registered. Better as an individual entrepreneur, it is simpler and cheaper in terms of taxation. But if you are opening a chain of flower salons, then LLC is the best choice.

Opening your own flower selling point is not difficult. However, it is worth knowing the disadvantages and taking them into account:

Flowers are a perishable product;
Defective goods in a shipment are not uncommon;
There is no stable demand; the sale of flowers is seasonal.

How much does a small flower shop earn on March 8?

As mentioned above, flowers are quite a seasonal business. There are profitability peaks - March 8, September 1, New Year. My friends have a small flower shop in a small town (10 sq. m. - sales area), so last March 8th they in 1 day we made revenue of 450 thousand rubles.

So, there is a big reason somewhere in the middle - end of January. 2 months before the peak, so that as many people as possible know about your store. Well, or in November and July.

If you open a flower shop wisely, then within a year all costs will be recouped. The main thing is not to rush to get as much profit as possible from the business you have just started.

Stable income can be ensured by taking into account the demand of customers and meeting their needs.

And finally, the promised one (free).