What's good about BlackBerry and why do bosses choose it? What is BlackBerry Balance.

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The history of BlackBerry began in 1984. At that time, the company Research In Motion made communicators similar to a pager. They were designed only for text transmission. In 1997, the name "BlackBerry" was used for the first time. The device's buttons resembled blackberries, and that's how the name was coined. Communicators with a QWERTY keyboard, which was considered very convenient at that time, appeared in 2007.

BlackBerry smartphones are service devices. Their main feature is the security of data transmission according to the AES standard to protect against interception. Another development is responsible for this - Blackberry Enterprise Server (BES).

The solution is installed on the equipment mobile operator and the customer company. Each smartphone on the network has its own unique number, by which it is identified with the server. The intermediaries between the sender and the recipient are the company server and mobile operator. Thus, the approach is relevant for paranoid corporations that would like to monitor the data on employees' devices.

Due to its secrecy, BlackBerrys were not officially sold in Russia for a long time - this was prevented by the ubiquitous secret services. Now Beeline is working with BlackBerry devices, but BlackBerryMessenger (a secure analogue of ICQ) is disabled on them. In Ukraine, he took up the implementation of the solution.

Today, BlackBerry has become even more irrelevant. Many smartphones can work with VPN - virtual private network, the encryption and protection of which you can configure yourself. In addition, there are a number of applications that can restrict access to data and its transfer - for example, Knox from Samsung.

Despite the upgrade in terms of working with text, multimedia, graphic files and improving the usability of smartphones, BlackBerry remains quite expensive. We practically did not deal with “blackberry” devices, but we did get into our Test Laboratory latest model BlackBerry Z3 smartphone with the latest BlackBerry 10 OS update.

It is worth noting that the smartphone is truly typical for the business segment. Although this device is not the most expensive. Strict design and slightly heavy non-separable body.

The back is covered with textured plastic and prevents the smartphone from slipping out of your hands. There is also a speaker at the bottom, which, by the way, is very loud.

All buttons are on the left side. This is convenient, since you can press them with your thumb without unnecessary interceptions. There are also no hardware buttons here. Navigation through applications occurs thanks to a unified interface, and applications are closed by swiping from bottom to top.

The slots for the SIM card and MicroSD are on the right and are covered with a common plug. MicroUSB is used for connection and charging. Audio jack is on top.

Holding the middle button between volume up and down launches Intelligent Assistant. With its help, you can search on your smartphone, on the Internet, or perform quick operations (call, write SMS, etc.). In OS version 10.3.1, the assistant now has voice input. There is no support for Ukrainian and Russian languages.

Thanks to the new optimized firmware, the 2500 mAh battery lasts for several hours more than that of similar Android smartphones. With a moderate load - a couple of hours of Internet via Wi-Fi, SMS and a dozen calls - the smartphone works for almost two days.

The smartphone has dual core Qualcomm processor MSM8230 and 1.5 GB random access memory. Quite an old solution, but enough for the BlackBerry OS. There are no lags or brakes at all. Internal memory It has 8 GB, and memory cards up to 32 GB. True, we used the 64 GB version of the card, and it is supported without problems.

When connected to a computer, the smartphone automatically detects the operating system and offers to install BlackBerry Link from the company's website. Only after this the phone memory will be visible in the explorer. No drivers are needed for the memory card; it is immediately visible from the PC.

In the native BlackBerry app store World programs almost none from PlayMarket. But you can install third party options, which will allow you to use the usual Instagram, Forsquare, Dropbox, etc. Having studied the issue, we found information about what exactly is in latest version BlackBerry OS has been seriously redesigned to optimize their operation. Android applications take longer to launch than expected, but are more stable than on previous versions.

BlackBerry Z3 is considered a mid-price device. The price in Ukraine is approximately 5000 UAH. Apparently, the latest OS update and the Z3 model are attempts to regain user loyalty and gain new customers. Most likely, already for flagship devices. What remains for us to say is that the decision is not uninteresting, and the means of protection may become more relevant in view of the current situation of information confrontation.

BlackBerry Z3

OS: BlackBerry 10.3.1

Processor: Qualcomm MSM8230, 1.2 GHz

Screen: 5”, 540×960, AMOLED

RAM: 1.5 GB

Memory: 8 GB + MicroSD 32 GB

main 5 MP, autofocus, LED flash

front 1.1 MPix.

Communications: Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS

Battery: 2500 mAh

Dimensions: 140×72.8×9.26 mm

Supplier: ASBIS-Ukraine

Grade:

Good performance

Optimization in the new OS

Autonomy

- no usual applications

A modern BlackBerry is a smartphone that has the ability to work with email, SMS, which allows you to browse the Internet quite conveniently, and also works with other remote services.

Story

The history of BlackBerry devices begins in 1984 with the founding of Research In Motion in Canada.

Since its founding, the company has specialized in the production of devices for wireless data transmission. The devices made it possible to type and send any text to other similar devices. Outwardly they resembled pagers.

In 1997, one of the engineers working for the company suggested using a new name Blackberry (blackberry). The tiny lacquered buttons on the QWERTY keyboard reminded him of this berry. The management liked the name and after a while the first devices appeared under BlackBerry brand.

In 1999, work began on the creation of the first mobile phone.

In 2000, the 957 Proton phone appears.

At the same time, the company is experimenting and releasing a BlackBerry without a QWERTY keyboard.

With the advent of the 8700 series models, BlackBerry begins to expand its range of consumers. To achieve this, new devices are equipped with a higher-quality display, expanded memory, a camera, chat and applications.

At the end of September 2016, Blackberry announced that it no longer plans to produce smartphones. It is reported that the company will focus on software development, while its Chinese partners will manufacture smartphones.

BlackBerry 8820 with built-in Wi-Fi module (designed for corporate users);
Blackberry 8830 World Edition stands out for its versatility - it supports both CDMA2000 and GSM.

2008-2009

On April 1, the official launch of BlackBerry World took place - an online store of mobile software for smartphones.

BlackBerry Curve 8900 (updated model)
BlackBerry Bold 9000 (9000 series supports standard and adds GPS navigation function)
BlackBerry Storm 9500 (touch screen input)

2010

BlackBerry Bold 9700 (battery power has been increased, a touchpad has been used instead of a trackball, supports HSDPA networks)
BlackBerry Torch 9800 ( touchscreen and hardware keyboard, new version of BlackBerry OS 6.0)
BlackBerry Bold 9780 (QWERTY keyboard, 5 MP camera, 512 MB of internal memory, new version of BlackBerry OS 6.0)
BlackBerry Storm2 9520 (touch display, chrome inserts in the body, BlackBerry OS 5.0)

In September, the company announced the release of a tablet computer called PlayBook.

BlackBerry Torch 9860 (touch display, new version of BlackBerry OS 7.0)
Blackberry Bold 9900 (touch display and hardware keyboard, new version of BlackBerry OS 7.0)
BlackBerry PlayBook 16/32/64 Gb - tablet PC based on the QNX real-time operating system
BlackBerry P"9981 - a smartphone released jointly with the German company Porsche Design

2013

BlackBerry Z3 (full touch, no hardware buttons, new version of BlackBerry OS 10)
BlackBerry Z10
BlackBerry Z30 (full touch, no hardware buttons, new version of BlackBerry OS 10)
BlackBerry Q5
BlackBerry Q10 (touch display, QWERTY keyboard, new version of BlackBerry OS 10)

2014

BlackBerry Classic (Q20) (touch display, QWERTY keyboard, new version of BlackBerry OS 10, return of the classic phone shell - navigation buttons)

A distinctive feature of smartphones is the use special server(Blackberry Enterprise Server, BES) and AES encryption capabilities to protect messages from interception.

Operating principle postal networks BlackBerry is based on the fact that once a device is registered on a network that has BlackBerry coverage, the system registers and then recognizes each individual BlackBerry device using a unique identification number (PIN). Unique number, available with each device, allows the transmission of PIN messages (peer-to-peer system). Such messages arrive from the sending device to the receiving device instantly, and in addition, the system writes a report on the delivery of such messages. In addition, the device automatically highlights the header of PIN messages in red. The BlackBerry Messenger application also uses peer-to-peer technology, but the application's operating algorithm resembles that of well-known Internet instant messengers such as ICQ or AOL.

The intermediaries between the sender and the recipient are the center network operations RIM, where the servers are installed, and the mobile operator. This does not require manual synchronization of the smartphone and mail server. In order to save Internet traffic and achieve “instantaneous” data transfer, the company uses data compression algorithms.

There may be restrictions on the use of BlackBerry. It is for these reasons, as well as due to the high cost of services, that BlackBerry is not very widespread in the world. BlackBerry smartphones have not been officially sold in Russia for a long time. VimpelCom was the first to decide and began to connect BlackBerry in Russia via a VPN channel from corporate network to the operator's site.

BlackBerry for Business

However, the use of BlackBerry in Russia is associated with a number of restrictions; for example, Blackberry Messenger is disabled in all models sold by telecom operators in the Russian Federation.

BlackBerry Security

From time to time, Research In Motion finds itself at the center of a scandal surrounding encryption keys. Thus, French officials actively used the communicators of this company, including for transmitting secret data, but the company’s servers are located in England and the USA.

In the TV series Sherlock (BBC), the main character used a BlackBerry Bold 9700.
In the series House of Cards, the main character used a BlackBerry Bold 9780.
In the series "White Collar" the main characters use BlackBerry Z10 and BlackBerry Q10.
In the series "Joe" the main characters use the BlackBerry Z10, BlackBerry Q10 and BlackBerry Playbook, as well as the BlackBerry Torch 9800.
In the TV series Supernatural, in the first episodes Sam Winchester has a BlackBerry Bold 9000.
In the film "Butt End" by Peter Hyman ( Robert Downey Jr) BlackBerry Bold 9000.
In the film "Headhunters" by Claes Graaf ( Nikolaj Coster-Waldau).
In the book “50 Shades of Gray” the main character uses a phone of this brand.
In the movie "The Judge", the main character uses a BlackBerry Porsche Design P'9981.
Sarah Jessica Parker admitted in an interview with Vogue that she loves the BlackBerry brand.
In the series Gossip Girl, the main characters use a BlackBerry.
This company’s phone is also featured in the Live-Action series based on the GTO manga.
In the Korean TV series "Vampire Prosecutor" almost all the characters use Blackberry phones

Write a review about the article "BlackBerry"

Notes

Excerpt describing BlackBerry

At the beginning of July, more and more alarming rumors about the progress of the war were spreading in Moscow: they were talking about the sovereign’s appeal to the people, about the arrival of the sovereign himself from the army to Moscow. And since the manifesto and appeal were not received before July 11, exaggerated rumors circulated about them and about the situation in Russia. They said that the sovereign was leaving because the army was in danger, they said that Smolensk had been surrendered, that Napoleon had a million troops and that only a miracle could save Russia.
On the 11th of July, Saturday, the manifesto was received, but not yet printed; and Pierre, who was visiting the Rostovs, promised to come for dinner the next day, Sunday, and bring a manifesto and an appeal, which he would get from Count Rastopchin.
This Sunday, the Rostovs, as usual, went to mass at the Razumovskys’ home church. It was a hot July day. Already at ten o'clock, when the Rostovs got out of the carriage in front of the church, in the hot air, in the shouts of the peddlers, in the bright and light summer dresses of the crowd, in the dusty leaves of the trees of the boulevard, in the sounds of music and the white trousers of the battalion marching on the march, in the thunder of the pavement and in the bright shine of the hot sun there was that summer languor, contentment and dissatisfaction with the present, which is felt especially sharply on a clear hot day in the city. In the Razumovsky church there were all the Moscow nobility, all the acquaintances of the Rostovs (this year, as if expecting something, a lot of rich families, usually traveling to the villages, remained in the city). Passing behind the livery footman, who was parting the crowd near her mother, Natasha heard the voice of a young man speaking about her in a too loud whisper:
- This is Rostova, the same one...
- She’s lost so much weight, but she’s still good!
She heard, or it seemed to her, that the names of Kuragin and Bolkonsky were mentioned. However, it always seemed that way to her. It always seemed to her that everyone, looking at her, only thought about what happened to her. Suffering and fading in her soul, as always in a crowd, Natasha walked in her purple silk dress with black lace the way women can walk - the calmer and more majestic the more painful and ashamed she was in her soul. She knew and was not mistaken that she was good, but this did not please her now as before. On the contrary, this was what tormented her most recently, and especially on this bright, hot summer day in the city. “Another Sunday, another week,” she said to herself, remembering how she was here on that Sunday, “and still the same life without life, and all the same conditions in which it was so easy to live before. She’s good, she’s young, and I know that now I’m good, before I was bad, but now I’m good, I know,” she thought, “and so the best years pass in vain, for no one.” She stood next to her mother and exchanged words with nearby acquaintances. Natasha, out of habit, examined the ladies’ dresses, condemned the tenue [demeanor] and the indecent way of crossing herself with her hand in the small space of one lady standing nearby, again thought with annoyance that she was being judged, that she too was judging, and suddenly, hearing the sounds of the service, she was horrified by her abomination, horrified that her former purity had again been lost.
The handsome, quiet old man served with that gentle solemnity that has such a majestic, calming effect on the souls of those praying. The royal doors closed, the curtain slowly closed; a mysterious quiet voice said something from there. Tears, incomprehensible to her, stood in Natasha’s chest, and a joyful and painful feeling worried her.
“Teach me what I should do, how I can improve forever, forever, what I should do with my life...” she thought.
The deacon came out to the pulpit, straightened it, setting it wide thumb, long hair from under the surplice and, placing a cross on his chest, loudly and solemnly began to read the words of the prayer:
- “Let us pray to the Lord in peace.”
“In peace - all together, without distinction of classes, without enmity, and united by brotherly love - let us pray,” thought Natasha.
- About the heavenly world and the salvation of our souls!
“For the peace of angels and the souls of all incorporeal creatures that live above us,” Natasha prayed.
When they prayed for the army, she remembered her brother and Denisov. When they prayed for those sailing and traveling, she remembered Prince Andrei and prayed for him, and prayed that God would forgive her for the evil that she had done to him. When they prayed for those who loved us, she prayed for her family, for her father, mother, Sonya, for the first time now understanding all her guilt before them and feeling all the strength of her love for them. When they prayed for those who hated us, she invented enemies and haters for herself in order to pray for them. She counted creditors and all those who dealt with her father among her enemies, and every time, when she thought about enemies and haters, she remembered Anatole, who had done her so much harm, and although he was not a hater, she joyfully prayed for him as for enemy. Only during prayer did she feel able to clearly and calmly remember both Prince Andrei and Anatol, as people for whom her feelings were destroyed in comparison with her feeling of fear and reverence for God. When they prayed for the royal family and for the Synod, she bowed especially low and crossed herself, telling herself that if she did not understand, she could not doubt and still loved the ruling Synod and prayed for it.
Having finished the litany, the deacon crossed the orarion around his chest and said:
- “We surrender ourselves and our lives to Christ God.”
“We will surrender ourselves to God,” Natasha repeated in her soul. “My God, I surrender myself to your will,” she thought. - I don’t want anything, I don’t desire anything; teach me what to do, where to use my will! Take me, take me! - Natasha said with tender impatience in her soul, without crossing herself, lowering her thin hands and as if expecting that an invisible force would take her and deliver her from herself, from her regrets, desires, reproaches, hopes and vices.
Several times during the service, the Countess looked back at the tender, sparkling-eyed face of her daughter and prayed to God to help her.
Unexpectedly, in the middle and not in the order of service, which Natasha knew well, the sexton brought out a stool, the same one on which kneeling prayers were read on Trinity Day, and placed it in front of the royal doors. The priest came out in his purple velvet skufia, straightened his hair and knelt down with an effort. Everyone did the same and looked at each other in bewilderment. It was a prayer just received from the Synod, a prayer for the salvation of Russia from enemy invasion.
“Lord God of hosts, God of our salvation,” the priest began in that clear, unpompous and meek voice, which is read only by spiritual Slavic readers and which has such an irresistible effect on the Russian heart. - Lord God of hosts, God of our salvation! Look now in mercy and generosity on your humble people, and kindly hear, and have mercy, and have mercy on us. Behold, the enemy has troubled your land and, although he has left the entire universe empty, has risen up against us; All these lawless people have gathered together to destroy your property, to destroy your honorable Jerusalem, your beloved Russia: desecrate your temples, dig up your altars and desecrate our shrine. How long, Lord, how long will sinners be praised? How long to use illegal power?
Lord God! Hear us praying to you: strengthen with your power the most pious, autocratic great sovereign of our Emperor Alexander Pavlovich; remember his righteousness and meekness, reward him according to his goodness, with which we, your beloved Israel, protect us. Bless his advice, undertakings and deeds; establish his kingdom with your almighty right hand and grant him victory over the enemy, as Moses did against Amalek, Gideon against Midian, and David against Goliath. Preserve his army; put the bow of the coppers on the armies that have taken up arms in your name, and gird them with strength for battle. Take a weapon and a shield, and rise up to help us, so that those who think evil against us will be ashamed and put to shame, may they be before the face of your faithful army, like dust before the face of the wind, and may your mighty angel insult and persecute them; let a net come to them that they do not know, and let their catch, having hidden it, embrace them; let them fall under the feet of your servants and be trampled underfoot by our howls. God! You will not fail to save in many and in small; You are God, let no man prevail against you.
God our father! Remember your generosity and mercies, which have existed since time immemorial: do not cast us away from your presence, abhor our unworthiness, but have mercy on us according to your great mercy and, according to the multitude of your generosity, despise our iniquities and sins. Create a pure heart in us, and renew a right spirit in our womb; Strengthen us all with faith in you, confirm us with hope, inspire us with true love for each other, arm us with unanimity for the righteous defense of possession, which you and our father gave to us, so that the rod of the wicked does not ascend to the lot of the sanctified.
Lord our God, we believe in Him and we trust in Him, do not disgrace us from the hope of your mercy and create a sign for good, so that those who hate us and our Orthodox faith will see, and be disgraced and perish; and let all countries know that your name is the Lord, and we are your people. Show us, Lord, now give us your mercy and your salvation; make the hearts of your servants glad because of your mercy; defeat our enemies, and crush them quickly under the feet of your faithful. For you are intercession, help and victory for those who trust in you, and we send glory to you, father and son and holy spirit, now and ever, and forever and ever. Amen".
In the state of spiritual openness in which Natasha was, this prayer had a strong effect on her. She listened to every word about the victory of Moses against Amalek, and Gideon against Midian, and David against Goliath, and about the destruction of your Jerusalem, and asked God with that tenderness and softness with which her heart was filled; but she did not understand well what she was asking God for in this prayer. She participated with all her soul in asking for a right spirit, for the strengthening of the heart with faith, hope and for the inspiration of their love. But she could not pray to trample underfoot her enemies, when a few minutes before that she only wished to have more of them, to love them, to pray for them. But she also could not doubt the correctness of the kneeling prayer read. She felt in her soul a reverent and trembling horror of the punishment that befell people for their sins, and especially for her sins, and asked God to forgive them all and her and give them all and her peace and happiness in life . And it seemed to her that God heard her prayer.

When we talk about smartphones, most often for some reason devices from Samsung, Apple, HTC, LG and other competing companies that produce touch phones who can literally do everything. And the BlackBerry brand, which represents smartphones no worse, is heard less and less often.

About what Blackberry is and why this product from a Canadian company deserves special attention, we will talk in this article. We will also reveal the main features of the newest models of this brand and their prices in electronics stores. Here are some reviews from buyers of these devices.

General overview

So, as already noted, mobile devices are produced by the Canadian developer RIM. In general, every Blackberry smartphone deserves attention for the reason that the company has its own corporate style.

Let's take a look, for example, at the popular modern smartphones. They have a rectangular shape, big screen, the same location of the navigation keys and in almost all cases the operating Android system or iOS. Only Nokia can boast of uniqueness with its Lumia Windows Phone. That's it, you won't find anything else on the phone market!

In this case, Blackberry should be highlighted separately. The phone is equipped with a QWERTY keyboard, which is not used on most smartphones. The company has developed own style- black color, strict tone lines. Finally, the phones are not copies of other devices, but the developers should be given credit for this!

Advantages

You can also list some of these devices. For example, your own operating system. Due to the fact that the BlackBerry smartphone does not run on Android, it responds perfectly to the owner’s touches, does not slow down and does not allow delays when performing tasks.

In addition, if you do not yet know what BlackBerry is, it is worth mentioning a special encrypted method. Due to this, all the information that is on your BlackBerry device is strictly classified. Add here the functions of setting passwords for folders and files - and you get perfect phone for government members and different levels.

Another important point is the full keyboard. Agree, this is a rather bold decision that most developers did not dare to take. mobile devices. Due to this, the Blackberry device (we will publish reviews about the company later) is convenient tool for sending mail, correspondence and browsing the Internet anywhere!

The advantages of the devices also include attractive design, build quality, materials used in the device body, as well as reliable and durable service.

Failures

It cannot be said that the BlackBerry brand is very successful in the smartphone market. The troubles began in 2013, when after the release of the Z10 model, the developer company suffered serious losses of almost $800 million. At that time, there was talk of cutting almost 40% of the company’s staff and closing the production of 2 out of 6 models. Information was circulated in the media about the possible sale of the company to the smartphone market giant Samsung.

As we can see, the company survived the crisis, but it has not yet managed to regain its leadership position in the telephone industry.

Popular models

Today the most popular are touch models Z3, Z10, Z20, as well as keypads 9900, 9320, Classic, Passport, Q5, Q10. All of them are on free sale. The models operate on BlackBerry OS. Thus, applications that will run on these devices can be found on BlackBerry App World (the same program directory as Google Play or Appstore).

Prices

The cost of the models is quite varied: from Blackberry you can find both a middle-class phone and one that belongs to the premium segment. For example, LEAP costs 20 thousand rubles, it is a business smartphone with a diagonal of 5 inches. A simpler-looking phone with a physical keyboard, model 9720, will cost 14 thousand rubles. And its screen also recognizes touches (albeit smaller in size).

Another inexpensive device is the BlackBerry Q5. The device costs only 13 thousand rubles, and it has quite good specifications, capable of satisfying most users.

There is also the Blackberry 9900, which is externally made in the style typical of the brand - physical keyboard in combination with a touch screen. The model costs 20 thousand rubles. In this case, the buyer can choose the color of the device.

If we talk about premium phones, we should mention the BlackBerry P"9983 Porsche Design, the cost of which is 95 thousand rubles. Expensive materials are used in the decoration of the phone, which can explain its cost. It can also be considered not the most affordable phone BlackBerry Passport- the device is made in an unusual square shape and costs 35 thousand.

All major electronics brands have their ups and downs. BlackBerry has been in a downward spiral lately. this moment We managed to slow down somewhat and reduce losses, but we are not talking about profitability and former popularity yet. Most users who are somehow interested in gadgets associate BlackBerry with high-quality and reliable business-class devices. The company has always been famous for its mass own developments in terms of secure exchange of mail and messages with the corresponding proprietary infrastructure for encrypting the data of its users. These features have repeatedly become a problem for distribution in some countries and have been criticized. BlackBerry products were most popular in North America and Western Europe, mainly among corporate users. In our latitudes there have always been problems with the full implementation of BlackBerry services, and simply with the availability of the devices themselves. Nowadays, buying a BlackBerry smartphone is absolutely not a problem, but the specificity makes the product quite niche.

How it all began

Manufacturing company BlackBerry smartphones, which until 2013 was called Research in Motion (RIM) , was founded in 1984 student at the University of Waterloo (Ontario, Canada) Mike Lazaridis of Turkish origin. Initially the company was engaged engineering activities in the field of devices for wireless data transmission, and in the early 1990s began collaborating with Ericsson and RAM Mobile Data, providing technologies for wireless text transmission in paging networks. It is not surprising that the company's first device was a pager. Inter@ctive pager 900 (Bullfrog) with a QWERTY keyboard and the ability to send messages in 1996:

It was followed by a more compact Inter@ctive pager 950 (Leapfrog):

RIM released the first device under the BlackBerry brand in 1997 at the instigation of Lexicon Branding, which launched the Pentium and Zune brands. The keyboard of those RIM devices was associated with Lexicon Branding with blackberries, that’s what they called it. The first smartphone was BlackBerry 957 Proton, it was equipped with a QWERTY keyboard, a black and white display and supported calls only with a headset connected. Worked on the first version of Blackberry OS:

The evolutionary development was the BlackBerry 5810. It was released in 2002 and supported all mobile phone functions, text input, web surfing, push e-mail and so on. It already worked on BlackBerry OS 3.x with Java support:

Further development

The year 2004 was marked by several events in BlackBerry history: new version released BlackBerry OS 4.x, which supported color screens, acquired more convenient browser, Gallery application and many other innovations. It was used until 2008 and received several significant updates during this period. The same year was marked by increased popularity, the first million devices sold, experiments in producing devices without a QWERTY keyboard, and the first color smartphone BlackBerry 7210:

Here it is worth mentioning the BlackBerry Pearl 8120 model, released in 2006. BlackBerry went to the masses: it used a simplified keyboard, a trackball, a built-in camera and a music player:

And the BlackBerry Curve 8300, released in 2007, which used a trackball and a QWERTY keyboard, which is considered one of the most convenient:

In 2008, BlackBerry OS 5.x was released, and the company began its most successful years of existence. The new OS version brings support touch screens, appeared his own file manager, wireless synchronization contacts, BlackBerry Maps, Gmail support, GPS navigation and a lot of other innovations. Then a very successful model BlackBerry Bold 9000 came out:

And the company's first touch model - BlackBerry Storm 9500:

In 2009 RIM sold more than 50 million smartphones worldwide and was second only to Nokia in this indicator, and in terms of financial growth it overtook all competitors and in 2010 crossed the mark of 100 million mobile terminals sold. The same year, the BlackBerry World mobile app store opened.

In 2010, BlackBerry OS 6.x was released, in which the interface was once again updated, browser and integrated search and native app for Youtube. Starting with this version, integration with social services Facebook, Twitter, BlackBerry Messenger, LinkedIn. The company is experimenting with form factors, in particular the BlackBerry Torch 9800 QWERTY slider with a touch screen appears:

And the QWERTY clamshell BlackBerry Style 9670:

BlackBerry OS 7.x released in 2011 and did not bring any radical changes, support appeared in it creating Wi-Fi access points, NFC modules And radio plus others minor changes. A number of models were released on it, in particular the BlackBerry Bold 9930:

Dramatic changes and the beginning of a dark streak

With the growing popularity of devices running Android and iOS, as well as a relatively new class of devices in the form of tablets, the company decided that something radically needed to change. Back in 2010, RIM bought the QNX real-time OS , on the basis of which they made BlackBerry Tablet OS. Used it the first and only tablet BlackBerry Playbook:

It was equipped with a 7-inch IPS screen 1024x600, dual-core processor TI OMAP4430 with clock frequency 1 GHz and 1 GB of RAM. It was not particularly popular: the number of native applications was very small, and the emulation of Android applications did not work adequately. RIM shares fell five times over the year, which the board of directors was not at all happy about, the company's founder and CEO Mike Lazaridis left his post, and his place was taken by COO Thorsten Heyns, who previously worked at Siemens.

On January 30, 2013, BlackBerry OS 10 was announced, which was a modified version BlackBerry Tablet OS, and RIM was renamed BlackBerry. It released the BlackBerry Q10 with a QWERTY keyboard and the first fully touchscreen Z10:

Despite the rather attractive smartphones and a number of interesting ideas in the new OS, the company’s financial indicators were rapidly falling, the number current models was declining. In the summer of 2013, attempts were made to sell the company, and by the fourth quarter, options were being considered to move exclusively into the corporate segment. In November Thorsten Heyns steps down from his post and is replaced by John Chen, a former head of the company Sybase, a software company. He stated that the company does not intend to abandon production and that radical changes in strategy will be made. Under his leadership, the company released the BlackBerry Z3, a budget device aimed at developing countries:

And the exotic BlackBerry Passport with a square display and a QWERTY keyboard, which also doubles as a touchpad:

In the future, the company plans to release custom smartphones annually. Meanwhile, the tenth version of the OS receives periodic updates, and the increasingly seamless operation of Android applications plays into its favor. At the moment, almost all applications up to Android 4.3 are supported. The company managed to reduce its losses, but it is too early to talk about the future fate of the company.

Whatever your needs, a BlackBerry solution allows you to get more done by providing access to the information you need, and constant communication with colleagues and friends.

The solution consists of smartphones with built-in software that provides the ability to use a large number of communication services, as well as data transfer services and providing access to them.

BlackBerry smartphones let you stay connected to all the information that matters to you, even when you can't use your desktop or laptop computer.

Email, telephone functions, electronic geographic Maps, secretarial programs, applications, games, the Internet - BlackBerry smartphones provide access to all this and much more.

Some smartphones are equipped multimedia player and/or a camera - that is, everything you might need is concentrated in one stylish device.

The BlackBerry solution supports all major enterprise email platforms; Moreover, it can be customized to suit the needs of an individual or an entire enterprise, at any scale and in any industry.

Users BlackBerry smartphones know exactly what they want to achieve in this life. Our task is to help them with this.

Smartphones

BlackBerry smartphones provide connectivity to everything you need in your professional and personal life.
Whatever your needs and requirements, there is sure to be a BlackBerry smartphone that's right for you.

Required Features

BlackBerry smartphones have all the functions necessary for a person who is often on the go:

While on the go, you can use email, instant messaging systems, and telephone functions
Some nice extras like a built-in camera, media player, and access features social networks
Internet access, GPS, BlackBerry Maps and many other features are no longer a problem.
BlackBerry smartphones come with an easy-to-use QWERTY or SureType® keyboard. In addition, many models are equipped with a trackball, making typing and navigation as easy as possible.

Software

The BlackBerry solution contains all the necessary software - both for an individual and for a corporate user working in a large company with thousands of users.

Software for BlackBerry devices

The BlackBerry Device Software package includes all the apps you need for your smartphone - mail client, "secretary", player multimedia files, browser, calculator and many others. Depending on the version of software installed on your BlackBerry smartphone, you may have access to new features that were not included in the software package that came with your device.

In addition, it was created for BlackBerry smartphones a large number of third party applications- games, work applications, instant messaging systems and many others.

BlackBerry Desktop Software

The BlackBerry Desktop Software suite lets you control how your email, secretary software, media files, and other data are synchronized between your computer and your smartphone, and whether these types of information are available on the latter.

Management, collaboration and messaging software

Software BlackBerry can, for example, provide connectivity to internal applications everyone mobile users large enterprise, or access to all electronic postal addresses small company from one smartphone.

Software for enterprise and data applications

The BlackBerry Mobile Data System (BlackBerry MDS) software suite is a suite of tools that includes tools for development and administrative services, and a suite of BlackBerry Device Software that allows you to develop applications that you can deploy on your device. mobile terminals users of your organization.