Why does an information business need a landing page? Learn about creating a Landing Page in the information business on the Internet! Landing pages for promoting psychologist services from LPgenerator. High-quality photos and videos

Quite often clients come to us with a desire make a landing page for a training, seminar, course or other educational event. However, this intention is not always justified, because often customers perceive such pages as some kind of miraculous tool that can sell even a frankly “empty” and useless product. Fortunately, this is not the case with the development we'll talk about today. This time, with the active participation of the customer, we tried to prove that a landing page for education can be not just selling, but useful and informative.

For those who for some reason find it inconvenient to use the link - several screenshots of the one-page website, after which we will talk about the features of this landing page and some interesting solutions used in development:

Chips and features

Fortunately for our customers, we are not one of those who use the same template or, even more so, the same page builder in every possible way :) We treat each selling page with the utmost attention, and therefore we are happy to tell you about some interesting features and elements that were used in this particular case.

2. Online payment form

You can pay for the training course on the landing page, as they say, without leaving the cash register. For this purpose, the page has a built-in convenient form, integrated with the service " Robokassa". With its help, the user can select the training package of interest and pay for it via a secure channel with one of more than a dozen different ways - payment card, various electronic money, through a bank, etc.

It is noteworthy that such a tool is very convenient for the service provider, because he receives instant payment notifications indicating the client's full name, address Email, phone number and other data.

By the way, the legal requirements are also taken into account when paying. By at least, without consent to the processing of personal data and approval of the public offer, the client will definitely not be able to proceed to active actions :)

3. Course program

The program and detailed content of the educational product is what is so often missing on one-page websites. Their owners are so eager to SELL that they forget to talk about what exactly the training/seminar or even educational course contains.

Fortunately, we have at our disposal detailed program There was still an event, but if we decided to place it linearly, it would take up several screens of the page. Which, of course, is better not to allow yourself to do. Instead, when developing a landing page for the training, we did convenient 2-level course navigator, which contains all the important and necessary information, but takes up very little space.

And if the user still wants to get all the information on the course program on one page (for example, to print it out right away), the “Download course program” button will help him.

What's next?

In the near future, the landing page for distance education will begin to work as part of the campaign contextual advertising. On this occasion, we will be able to create and present to your attention another interesting case. In the meantime, read about whether SEO promotion of one-page websites is effective, using the example of another of our projects:

Order a landing page for a course, seminar or other educational event

Do you want to sell an educational product, but don't know how? Are you planning to order a landing page for a training, seminar, webinar or educational course, but don’t want to get another standard piece of work? Let's talk about it in an online chat right now :)

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If you need to attract new visitors to trainings, the first thing that comes to mind is an online PR campaign. But you need to approach this issue wisely, otherwise you can waste your money. The Zexler company offers an up-to-date solution that is guaranteed to recoup the costs - the development of a landing page in the “Training” theme.

Our team has a rich experience, and we know how to attract visitors. We will develop for you high-quality landing page, which will not go unnoticed. Thoughtful design and highlighted benefits Your company will become your calling card – in just a few weeks customer base will expand significantly. We will do everything to ensure that the flow of visitors not only increases, but also that trust in your company increases and your fame increases. Gradually sales will increase, A profits increase. All you need to do is just contact Zexler! We will prepare for you Commercial offer and we'll send it for free.

How much does it cost to develop a landing page in the “Training” theme?

The Zexler company offers its clients the development of both complex multi-landing pages and classic landing page. In this case, the cost will also depend on the operation, the presence of additional modules and the complexity of the design, as well as some other features.

Before we begin work, we will meet with you in person to discuss wishes and suggestions. If you are ready to serve a large number of customers, then the landing page will become great solution. A colorful client capture page will allow you expand your business and significantly increase profits. One single page, but correctly composed and emphasizing your advantages, can increase the flow of clients and make the company even more popular.

Prices this service begin from 50 thousand rubles. It involves creating a selling landing page with motivational blocks, a contact form and a thoughtful design. At the customer's request, we can also add additional modules or complicate the operation (in this case the price will change).

Contact us and we will advise you on any issue related to the development of a landing page. The cost will be indicated immediately and reflected in the contract.

How to attract clients using a training landing page?

Attracting customers with a new website is not an easy task. It is important to think through every step here. The slightest mistake can ruin all your efforts. First of all, we will find out who the main visitors to the training are, what their preferences and fears. Next, we will reflect your advantages so that even a casual user will become interested in the subject of the training and want to attend it.

A high-quality landing page allows you to turn a page visitor into a regular customer. We will do everything to inspire user trust. We will develop colorful design, where we will think over every form and button, prepare correct application form. Convenient navigation on the page, clear structure, competent content, “juicy” illustrations– your clients will definitely like this landing page. All you need to do is contact Zexler. We will take on absolutely all the worries associated with the preparatory stage and development of the landing page. Nothing is impossible for our team!

Many psychologists have difficulty selling their own services. Most often this is due to ignorance of how to choose a niche, inability to present your offer so that it looks attractive to a potential client. A landing page, developed taking into account the rules of Internet marketing, can effectively solve such problems.

A competent landing page will help:

• position yourself correctly in the market,
• create a package of complementary services,
• increase coverage target audience,
• ensure a constant flow of new clients,
• make consulting a worthy primary source of income.

We offer you an up-to-date review of 8 examples of Russian-language landing pages created for promotion in the field of professional psychological services.

1.

Not bad classic landing page page for selling the services of a private psychologist:

Structure:

• Full-screen first spread with headline, contacts, photo, short presentation text and target buttons.
• Benefits block.
• Block with a profitable offer.
• A block about organizing work.
• Block with diplomas and certificates.
• A block describing discounts on services.
• Large open data capture form.
• Block dedicated to customer reviews.

The logic for selecting these particular blocks is as follows:

1. The first screen with the most important information— simply a must for any landing page. IN in this case it is somewhat overloaded with text.
2. Benefits answer the question: “Why should I turn to you?”
3. A valuable offer that provides additional benefits to a potential client.
4. A block covering questions about how consultations of different formats will take place.
5. Diplomas and certificates cover objections related to the psychologist’s expertise. In such niches it is most important factor, influencing the client’s decision to contact this particular specialist.
6. Its own system of discounts adds profitability to the main offer, although there is a lack of specificity in prices and descriptions of the services themselves.
7. An open capture form allows you to get customer contact information and feedback without leaving the page.
8. Finally, customer reviews - required element similar landing pages that perform the function of .

The page ends with a small “footer” with a target button (last chance to “catch” potential buyer) and contact numbers.

This landing page has a simple design, but a good adaptive layout. Despite the overload of text and insufficiently well-designed blocks with reviews and services, the site turned out to be easy to use.

2.

A good, simple landing page for promoting psychological courses:

Long landing page for selling courses on practical psychology. A very suitable one-page website with many strong points:

• A simple and clear structure that consistently addresses questions and objections.
• Successful calls to perform a targeted action, a good set of selling triggers.
• High loading speed due to the absence of “heavy” visual effects and animation.
• Bright, cheerful, rich colors, clearly visible target elements, large, readable font.
• Good copywriting and limited in time.
• Convincing looking reviews.

What is missing is better positioning in the text, which would talk more about the personal benefits for the client, and not just describe the courses. There are also minor flaws in the layout, but otherwise this is an excellent example of a modern sales landing page.

3.

An excellent modern landing page for a private psychologist:

Multilingual landing page with responsive, adaptive layout, made using Western landing page technologies. Design elements copy OS interfaces for touch screens, and the page adapts perfectly to any size.

Trending ones are used visual effects: and videophones. Notice how well the functionality of popular social networks is integrated at the end of the page: Facebook and Instagram. Looks interesting and original satellite map.

The downside of this landing page is that the user is often taken away from the page. Otherwise, this is an excellent example of a high-conversion landing page with modern design.

4.

The most simple and user-friendly trust line landing page:

Landing page for promoting free psychological consultations of the helpline. It’s a rare case when a review block doesn’t need careful design. But there is a serious lack of photographs of consultants. This is a rather serious drawback, given the specifics of these services - it is much easier to trust someone whose face you see. The visual part is no frills, but beautiful design does not play a big role here.

The online consultation target button is unusually implemented, which opens not a capture form for completing an application, but a chat in the lower right corner.

On the positive side:

• simplicity, clarity, accessibility;
• blog with your own articles;
• expanded social network widgets.

5.

Landing page for the Moscow professional psychotherapy center:

A decent landing page for a psychological medical center with rich functionality, different offers in the slider of the first spread and the target form for signing up for testing directly below it.

Immediately catches your eye stylish design. There are minor errors in displaying content on devices with small screen sizes, and some inconveniences with navigation. The presence of an entire mini-gallery with images of pomegranates, which has no practical use, semantic load or value, except, perhaps, aesthetic, is not entirely justified.

It would also be a good idea to duplicate the target buttons or place an additional capture form at the very end of the page to increase conversion. In general, using the landing page leaves only pleasant impressions.

6.

Personal landing page of professional psychologist Snezhana Zamalieva:

The block with reviews here has been replaced with recommendations from prominent foreign scientists, which is rarely seen - good competitive advantage. The first spread also has non-standard solutions: pay attention to the “double” logo (the page promotes both the services of the owner, a private psychologist, and his studio), as well as the expanded, detailed descriptor under contact phone number. For effective promotion The network contains a news block and an information blog.

The landing page is available in Russian and English.

7.

A simple, but in its own way interesting landing page from a private psychologist:

This landing page is simple only in appearance - just take a closer look at how softly and gracefully it adapts to the process of scrolling and manipulations with window sizes to understand: this is a high-quality modern one-page website, made on a good technical level. However, it cannot be called laconic due to the large amount of text. Because visual design very modest, the entire burden fell on copywriting - and here, although it is not bad, it does not live up to the ideals of a “selling” text.

Interesting solutions:

1. dual satellite card allowing you to switch between offices;
2. double capture form, with which you can either make an appointment or leave your question.

8.

Landing page for the services of a private body-oriented psychotherapist and psychologist:

Works by a professional artist, completed in uniform style, are an absolute decoration of this personal landing page. You don’t see something like this very often, but this approach to design immediately puts the site head and shoulders above its more formulaic and faceless competitors. The only pity is that the interface elements are not very well designed - the buttons, for example, are outdated and slightly spoil the initial impression of the design.

Another advantage of this landing page is videos, including video reviews. , it is more readily perceived, better remembered and influences users more than pictures, sound or just text.

Landing pages for promoting psychologist services from LPgenerator

As you may have noticed from the examples discussed above, competent text and emotional design play a big role on landing pages in the field of professional psychology. The expertise of the one who provides the services is also important - for this purpose, blocks with reviews, recommendations, diplomas and awards are placed on the page, as well as an appeal or biography of the psychologist, which reveals his education and experience.

• For a modest fee, you get a completely ready-to-use tool, created by professionals specifically to increase sales in this particular market niche.
• You can launch a landing page and receive new clients in the shortest possible time.
• You can easily and quickly adapt the layout to the needs of your own business, and our specialists will be happy to help and advise you with this.

If you are still really strapped for money, or just want to try landing pages as an Internet marketing tool in principle, we recommend trying our landing page for the psychology center:

Afterwards you get a 7-day trial period - customize the template as you wish for your goals and needs.

You can also order development from us unique landing page page for psychologist services. Created using , such a landing page will set you apart from your competitors and securely anchor you in your chosen niche.

Everyone should do what they do best: leave the writing of selling texts to a professional copywriter, research of the market, competitors and the formation of a USP to experienced marketers, and the external design of the page to a designer with the appropriate education. And the influx of new clients that the new landing page will bring you will allow you not to be distracted from what you love.

We have already discussed what a landing page is, why they are good and for what purpose. basic principles lean. But despite the fact that there are a number of rules and techniques that will ensure the success of your website, it is wrong to think that developing a landing page is a template job, and a well-functioning page can be made in 5 minutes, just know, insert pictures and change texts. Of course it is creative process, and imagination, supported by an understanding of the behavior of your target audience, is only encouraged. Below we will present ten examples of non-trivial landing pages, as well as pages that provide high conversion.

1. Nest Thermostat

A very interestingly designed landing page dedicated to the sale of a room thermostat. Despite the presence of all kinds of technical data and descriptions of convenient functionality, the landing page is focused on the visual component - several photographs of the interior, as well as a brilliantly conceived and executed animation in the middle of the page evoke the feeling that after purchasing this device, your home will be no worse, than in the pictures on the Internet. Thus, Land sells not a thermostat, but comfort in the home, which is the client’s ultimate need.

2. Boy-Coy

The website of a design studio, after which you are unlikely to even want to look for offers from competitors. A four-screen landing page can convince you to contact these guys, even if you don’t read any reviews or a list of companies with which the studio has collaborated. Most likely, you’ll just scroll through, admiring the parallax effect, and before you know it, you’ll start entering your data into a nice form. feedback.
http://boy-coy.com

3. Vodka “Valenki”

One more example beautiful landing page with parallax effect. A purely image page that does not force you to immediately make a purchase, but creates a positive image among the target audience. Please note that information about the quality of the product is presented in sufficient volume, but you can miss it while watching how beautifully the ice cubes float. However, the desired effect has already been achieved. This site is too beautiful to offer something of poor quality - this is the subconscious conclusion that every visitor to any tasteful site will have.
http://www.valenkivodka.com

4. Online store of teddy bears

Truly interesting landing pages can attract the attention of even people far from the target audience. See the example of a store selling huge teddy bears. The site is literally filled with interesting ideas and seems to be conducting a dialogue with the visitor, which ultimately, with a high probability, means a purchase.
http://medvedy.com

5. Smart Progress

Beautiful landing page popular service setting and achieving goals. First, go in and see how it works, and second, appreciate the design that represents movement towards the goal. Combined with the very competent filling of the blocks, it really motivates you to do everything that was planned, but put off on the back burner.
https://smartprogress.do

Examples of selling landing pages with high conversion

1. Production and installation of wooden windows

As you know, a landing page should not overload the visitor, but immediately give him something to grab hold of and fill out an application. We won’t argue, but some products require careful selection, and you can’t get away with just one or two blocks. The landing page for this window manufacturer followed the program to the maximum and touched on details that we don’t even think about when choosing windows. And although it seems to us that there was an information overload in a couple of blocks, this page is still good example big landing page.
http://goodwin-nnov.ru/

2. CASCO insurance

Another landing page with high conversion. The principle of converting a visitor into a lead is used here similar to the previous example - a calculator. We propose to evaluate how many parameters can be entered to select a policy, and how tirelessly this is done. The same can be said about the rest of the content of the landing page - it is extremely simple and clear, and all the benefits that a car owner wants to receive by insuring his car are described.

http://prostokasko.rf

3. Franchise of amusement aquarium machines

A good example of a selling landing page that ensures high conversion due to the fact that it clearly explains the benefits to a potential client, but also leaves intrigue and a desire to find out the details of the business plan that promises passive income. Our special praise goes to the designer.
http://morewishes.ru

4. Laptop repair

A good example of a landing page, where a relatively large amount of text (including the space it occupies on the main screen) does not create any difficulties for the visitor, but on the contrary, it looks organic and successfully describes all the advantages of the repair organization. Laptop repair services are urgent, so don't potential clients give out information beyond measure: a few blocks are enough, but worked out as beautifully and informatively as possible, which inspires trust.

Landing Page as a trend began to actively develop in Runet in 2013, at the peak of the popularity of the “Business of Youth” trainings. Thousands of entrepreneurs began investing in standard landing pages, and at first they gave good results. Where the conversion (ratio of buyers to visitors) of a simple website was 1-2%, landing pages delivered 5-7% and higher. It was simply gorgeous! However, then the market put everything in its place.

All more people We made standard landing pages with a template structure:

1. A primitive offer a la “Turnkey bathhouse in Moscow”.
2. Block "Our advantages".
3. Block “How we work.”
4. “Reviews” block.
5. Office location map.
6. contact form with a typical call “Leave a request.”

The number of sales pages numbered in the tens of thousands, and over time, buyers began to develop immunity to them. And since in those days there was no marketing adjustment as such, the effectiveness of sales pages sharply declined. And with it comes a trend.

Some entrepreneurs became disillusioned and abandoned the whole business, preferring conservative methods of finding clients, while others began to involve specialists: copywriters, directologists, web analysts. This is how landing pages began to gain popularity high level with multi-testing, “gaskets” and an exclusively scientific approach.

The essence of sales pages

Landing page (landing page) — this is a website page where people come and perform certain targeted actions: leave a request, place an order, transfer money, subscribe to a newsletter, etc..

Overwhelming majority landing pages for business (more than 80%) they sell interest in goods and services in exchange for contact from a potential buyer. This is one of the simplest targeted actions that do not require detailed elaboration and at the same time show good conversion. Selling interest in exchange for a contact is universal, and therefore it is used everywhere, offering to leave a request for measurements, calculations, commercial proposals, consultations, etc.

There are pages that “close” the audience to order goods. Moreover, these can be both pages of online stores and full-fledged landing pages. The second is especially true for selling goods from China, which sell like hot cakes on well-designed pages. Even with a markup of up to 500%.

Finally, the most complex type of page is the “closing” page for prepaid purchases. Such pages are often one-page sites and are popular in the information business. There is practically no standard approach here, and the copywriter is required to work in detail on all aspects of the sale.

This is logical, because convincing a person to leave contact information or part with money here and now are two completely different tasks, both in terms of complexity and approaches to solution.

“Partners” of selling pages

On their own, sales pages don’t have much value. Their true effectiveness only comes when they have an audience. In internet marketing this is called “traffic”. Depending on the quality of traffic, the same sales page can have a conversion rate of 50% or 0.05%.

The most popular traffic sources are:

Depending on the tasks, other sources can be connected:

• Banner advertising on thematic sites.
• Teaser advertising (the one that pisses everyone off terribly, but still gets clicks).
• Advertising on pornographic sites (dirty mass traffic, which is carried out on an astronomical scale for dubious products in the segments of weight loss, genital enlargement, attractiveness, and other things; has a low conversion rate, but due to its mass nature can provide a significant increase in sales).
• Advertising in email newsletters, both white and spam, etc. You get the idea.

But there is another type of people. These are those who have not yet decided which laptop they want to buy and enter queries like “How to choose a laptop.” Such requests are called informational. Clicks on them in contextual advertising are much cheaper, but there is no point in leading people through them to the selling page, because a person does not yet fully know what he wants.

For such cases, so-called spacer pages are used. They are, as a rule, articles in which the author shares successful experience purchase or use of a particular product, explicitly or implicitly promoting required product or the seller. Another option is pages of forums or question-and-answer services. I plan to devote a separate article to spacer pages, so subscribe to blog updates so you don’t miss anything.

Landing Page Examples

Since Yandex.Direct often becomes the main source of traffic for sales pages, you have an excellent opportunity to study all your competitors’ landing pages. Use the Yandex.Direct search service for this and see which pages are shown for which search queries.

Creating sales pages

The process of creating sales pages can be divided into three stages:

1. Preparatory (similar to the process of developing a selling text, see trilogy).
2. Prototyping.
3. Design, layout and programming.

After passing these stages, the page is sent for testing, and the main work begins with it. Yes, yes, don't be surprised. The main work on the page begins after “going live”. At the end of the day, all customers want maximum conversion and bang for their buck. Testing, analysis of results, repeated experiments - all this also requires effort, time and certain skills from a copywriter.

Of the development stages, you may have a question about the second one. I will devote a separate article to prototypes, but for now I have a short video for you on this topic with clear examples. By the way, the average cost of one sales page prototype is 10-30 thousand rubles. Therefore, if you are a beginner copywriter and have not yet decided on your specialization, you can consider this direction.

It’s difficult for a copywriter to create a full-fledged landing page alone. Therefore, if you are serious about doing this, find partners. At a minimum, a person who can integrate the prototype into ready-made HTML template (a budget option).

The cost of a high-quality template is about $13-16 (700-1000 rubles). Personally, I buy most of my templates from Temforest. There are thousands of them there. Plus, integration work costs about $100-150 (5-10 thousand rubles). You can, of course, do this on your own, but such work requires special knowledge and skills. For example, I know how to do this, but I trust my partner because in the same time I can earn much more from copywriting. And I don’t particularly like fiddling with the layout.

IN Lately I work mainly according to this model, because then I have complete control over the entire progress of the project and see all the feedback indicators. This is no longer just a job, but a case, new data for research, new knowledge that greatly improves skills. Much stronger than books and trainings combined.

Services and landing page templates

Speaking about creating landing pages, it must be said that there are special design services, a la Wix, LPGenerator, Flexby, LPMotor and others. They contain a rich set of tools and ready-made templates. And many beginners and entrepreneurs use them. However, I personally don't like them. If only because I don’t like it when the page doesn’t belong to me, I don’t like the restrictions that services impose, and I don’t like paying constantly for something that you can only pay for once.

In addition, all the functionality of such services can be easily replaced by a bunch of HTML templates (from the same Temforest) + Google Analytics. Yes, this approach requires additional knowledge: working with web analytics, hosting, HTML, but it allows you to save more than a thousand dollars a year, which is also not bad. However, here everyone chooses what is closer to him. Even for simple test, as I already said, personally, it’s much easier for me to buy a page template or theme, fit a developed prototype with different offers into it and send it for testing.

Who needs and who doesn't need Landing Page

I really like to compare landing pages to a medicine that a doctor prescribes. The doctor in this case is a copywriter, and the patient is a business. As is the case with medicine, there are indications when this or that treatment is prescribed. And there are situations in which treatment is ineffective. Conventionally, these situations can be divided into four segments.

Segment #1: B2C

This is a mass segment of consumer goods and services (PVC windows, goods from China, plumbing services, repairs, etc.). In it, landing pages work well in combination with various traffic sources: from social networks to contextual advertising.

Segment #2: B2B

This is the segment of corporate goods and services (B2B segment): printing, advertising services, personnel, accounting outsourcing, delivery drinking water, cleaning, etc. In it, sales pages also work well, but with a much narrower number of traffic sources. Most often - only with contextual and, less often, media advertising.

Segment No. 3: B2B+

Narrow corporate segment of special goods and services. This could be the supply of unique components or spare parts, complex installation, technical or repair work (for example, repair of a turbine at a power plant), as well as any goods and services supplied to large corporations on an industrial scale. In these areas, people, as a rule, know each other well, meet at exhibitions and resolve issues through personal agreements.

For example, there may be companies with billions of dollars in turnover, but do not have websites. These are companies from this segment. Landing pages usually don’t work here. And if they do work, they make up the minimum volume of orders. Little things, so to speak.

Segment #4: B2G

Goods and services supplied to government organizations (B2G segment). For example, subcontracting for the construction of roads, equipping schools with sports equipment, or delivering food to the deputy canteen. Here, landing pages are not used at all, because in 99% of cases all services with more or less normal receipts (from 100,000 rubles) go through tenders.

If we talk about copywriter employment, then the most orders are in the first two segments. These are usually small and medium-sized businesses.

What to do in the Landing Page market

The market for services for creating sales pages is now packed to capacity. There are great specialists who keep their promises, and there are talkers who promise “mountains of gold”, and then throw up their hands and say: “Well, it didn’t work out, it happens.”

Regardless of whether you are a landing page customer or a contractor looking for new orders, you must understand two important things:

1. Businesses no longer need landing pages themselves. The time when this was a fashion trend is over. Now the result expressed in numbers is important.
2. You must have confirmation of the result. Ideally - guarantees, cases, direct connection with sales and a backup plan “B” if the landing page doesn’t work.

Making a sales page is easy. Take any template and customize your advertising. But making the landing page sell and recoup the money invested in it is a task of a completely different order. Here you need to be able to make an offer, differentiate yourself from competitors due to benefits and advantages, and also create rapport by instilling trust through the WHY formula and activating other psychological triggers.

Actually, we will talk about these and other things in subsequent articles. And from this article I want you to take away the basic information that we will need to understand deeper processes.

In the future, if you want to learn how to develop landing pages or get a cool sales page for your products and/or services, look at the pages that already exist. Note what personally attracts and pleases you, and what, on the contrary, repels you.

Despite the fact that I have already developed hundreds of landing pages, I still try to view at least 30 landing pages from various niches every day. This allows you not to get hung up on current skills, constantly discover something new, both in terms of logical structure and design, and constantly replenish your knowledge base with new experiments.

Try it, it's very simple, but the effect exceeds your expectations.

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