Social networks in Belarus. The first rating of social networks in Belarus

Social media expert laboratory “Word of Mouth Radio” has published a ranking of the TOP 20 most visited international social networks by Internet users from Belarus, and a ranking of social networks in Belarus, the top twenty of Web 2.0 Bynet.

The TOP 20 social networks visited in Belarus were 13 Russian and 7 American social networks, reports the press center www.SarafannoeRadio.org.

* The social network My World is located on the third-level domain my.mail.ru, the traffic rank is calculated only by second-level domains. Thus, the table contains data not for the My World social network, but for the Mail.Ru resource as a whole.

Russia - VKontakte, My World, Odnoklassniki, LiveJournal, LiveInternet, Mamba, Habrahabr, My Circle, Dairy, RuTube, It's a Small World, Beon, Loveplanet.

USA - YouTube, Wikipedia, Blogger, Facebook, Twitter, Flickr, MySpace.

Web 2.0 tastes of Belarusian users differ from those of Russian users, which is reflected in the traffic to social networks.

While Russians watch YouTube, Belarusians read Wikipedia. The reasons for this may be different: from a greater desire for knowledge in Belarus, to better quality and speed of the Internet in Russia, which makes it possible to watch more videos on YouTube. This is also evident from the situation with RuTube.

Belarus vs Russia:

Wikipedia - Youtube

Facebook - Blogger

Twitter — RuTube

MySpace - Beon

Mamba - Dairy

My circle is a small world

In Belarus, Internet users are more open to new products and innovations. In Russia, users often choose the national one, even if the foreign one has better service. In Belarus, they master Twitter faster, and they like the American MySpace more than the Russian Beon.

Belarus is the only country where the two leading social networks LiveJouranl (LJ) and Odnoklassniki keep pace, overtaking each other on a weekly, sometimes daily basis. The difference of several hundred, sometimes dozens of daily visits to these two social networks by users from Belarus, constantly changes the ranking picture.

As part of compiling the ranking of the TOP 20 most visited international social networks, social media expert Laboratory Word of mouth Radio compiled a rating of social networks in Belarus. They are significantly inferior in popularity and attendance to Russian and American social networks.

* Data on main resources, second-level domains inf.by and tut.by

Today, social networks are becoming more and more popular, gradually replacing print media. After all, they open up a world of new opportunities for users for limitless communication. In addition, social resources help corporations maintain contact with potential clients and partners, improve ratings, increase sales, manage the company's reputation and solve other business development tasks.

Rating of the most popular social networks in Belarus.

The rating of the popularity of social networks in Russia was compiled by analysts from Exchange Leader based on 3 basic criteria:
- assessment of the frequency of words for Yandex.Direct for the month, calculated using the wordstat.yandex.ru service;
- frequency of mentions of the social network in Russian online publications, calculated using the aggregator news.yandex.ru (Yandex.News);
- region of analysis (and therefore search in the wordstat.yandex.ru service) - Belarus.

The first place in the ranking of the most popular social networks in Belarus belongs toOdnoklassniki network, which is the best assistant in finding classmates, classmates, relatives and friends. Here participants can share information about themselves, exchange messages and contacts, have conversations, comment on photos, etc.

In the second position of the rating -social network VKontakte", created initially for graduates and students of higher educational institutions and later turned into a “modern and fast way of communication.” In just a couple of minutes you can create a page online and start communicating with other users. You can also manage access settings, monitor the activity of groups and friends through the news feed.

The third place in the popularity ranking is occupied by the YouTube video hosting service. which allows you to view, comment, add videos. The site presents both amateur videos and professionally shot films and video blogs.

Social networks are the leaders of PR in Internet media.

Electronic publications now have a strong influence on people: every day, millions of users search for the latest news here. Printed resources can influence only a limited circle of readers, while information that is distributed online is accessible to almost everyone. And social networks also need to pay attention to PR in electronic media, because this way you can create a positive image. Which of the well-known social resources are aware of the need for PR in the mass media of Belarus?

Belarusians are interested in social networks less often than residents of Russia, but more often than residents of Ukraine.

The popularity of the social services we mentioned directly depends on the popularity of networks in general on the Internet. Here in recent months we have seen a slight increase in indicators:

Residents of Russia are much more likely than residents of Belarus, Ukraine, Abkhazia, and Moldova to be interested in social networks on the Internet, which is clearly seen from the following table showing the statistics of search queries in wordstat.yandex.ru when converted per 1 thousand population:

As we can see from the table data, Belarusians entered the search query “social network” in Yandex 67,414 times in September 2014, according to data from the wordstat.yandex.ru service. For comparison:

Residents of Russia with a population of 143.4 million people. searched 4,528,287 times;
- residents of Ukraine with a population of 45,590,000 people - 302,732 times;
- residents of Abkhazia with a population of 240,705 people - 1,373 times.

The largest number of requests per thousand population is in Moscow and the Moscow region, where there are 19,930,000 people. made 730,110 requests.

What do Belarusians look for on the Internet when they enter the phrase “social network” into the search?

When searching for “social network,” residents of Belarus are most often interested in specific resources and their features, which is confirmed by the following search queries wordstat.yandex.ru:
- social networks - 67,420 requests;
- Odnoklassniki social network - 31,698 requests;
- VKontakte social network - 21,265 requests.

Which social networks have been ignored by the media in Belarus?

The list includes only those social resources that online publications have never mentioned over the past month, which, according to experts, is considered a critical point for their promotion.

Many social networks do not care at all about their PR promotion on the Internet. Over the past month, the media has made little mention of the following resources: "LinkedIn", "Flickr", "Hydepark", "It's a Small World", "My World", "Mamba", "My Circle", "Badoo", "Habrahabr", " Myspace", "AlterGeo", "Ya.ru", "Friendster", "Loveplanet", "Dairy", "Beon", "Travian", "Blog.ru".

Which social networks in Belarus have the most effective PR on the Internet?

The most effective PR on the global network can be calculated using the following formula: the number of requests divided by the number of mentions in electronic publications for the same month. Only indicators of 10 mentions in online publications per month are taken into account.

The following social networks have the highest efficiency ratio: “Odnoklassniki”, “My World”, “Mamba”, “Twitter”, “Facebook”, “YouTube”, “LiveJournal”.

When connecting and switching to the tariffs of the Smart Zabugorishche/Smart Unlimited lines, the “VNet” option is added automatically; from 09/21/2017 to 02/12/2018 it was disabled when switching from the specified tariffs.

Not available on “X” and “MTS Tablet” tariffs.

At other tariffs it is available through self-service systems.

Conditions

The option provides unlimited traffic to Instagram, VKontakte, WhatsApp, Viber, Skype, Twitter, Facebook, FB Messenger, Odnoklassniki, Snapchat and Twitch.

When using the specified resources, you do not spend the limit set on the tariff or connected Internet option (except for the “Turbo button” and “Turbo bonus” lines), with the exception of traffic:

• built-in on resources from third-party resources, for example, YouTube, RuTube, Vimeo, Yandex.Maps, push notifications about new messages, etc.;
• during automatic software updates or background operation of other installed applications;
• when downloading applications from Google Play, App Store or Windows Store;
• when using services through the Opera browser, as well as any other browser in data compression mode (traffic compression);
• when accessing the Internet via a WAP access point (wap.mts.ru);
• when using private browsing mode (incognito);
• members of the “Unified Internet” and “General Package” groups

Coverage area

Valid in all regions except Chukotka Autonomous Okrug

What is the price

From 4 rubles/day. The fee is debited daily, regardless of the amount of funds in the account. If the number is blocked, immediately after unblocking. If the account is blocked for a full day due to a lack of funds in the personal account, the daily fee for that day will not be charged.
On the archived versions “Smart Unlimited 032017” and “Smart Zabugorishche” the cost of the option is 0 rubles.

How it is displayed

Please note that modern devices automatically go online to update various settings and applications. Therefore, even if you use the mobile Internet only to communicate on social networks, we recommend that you do not disable (connect if absent) the main Internet option when adding the “All Networks” option.

For correct pricing, use only official applications or mobile versions of sites for messaging, watching videos or watching video broadcasts.

The “VNetworks” option is mutually exclusive with the “Social Networks” option.