The most popular requests for services in Yandex. Features of Yandex Direct

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The largest and most popular search network on the Internet, Yandex announced the most popular search queries of Internet users this year. What do people look for most in a search engine, what topics are they interested in, and what search phrases do they type into search bar.

So, in the first place is the topic of health, and everything related to it - medications, symptoms, types of treatment, types of diseases, proper nutrition, pregnancy and vitamins, cough and its treatment, herbs and ointments, information about childhood diseases and methods treatment; healthy image life, about allergies (May is the peak month), about clinics and doctors.

More than 4% percent are devoted to the topic of health search queries- an average of 7.5 million per day, or more than 5 thousand requests per minute. This is one of the biggest search topics- 2 times more than the topic of cooking, and approximately equal to the topic of cars and everything connected with them - reported in RIA Novosti

In terms of the number of requests from computers, the topic of health is second only to school topics and movie topics, and on mobile devices she is in the lead.

Health-related queries cover many areas, with the largest topics related to finding information about medications, diseases and symptoms, as well as clinics and doctors. In addition, many requests are devoted to pregnancy, childhood diseases, operations, tests, and healthy eating. At the same time, many topics overlap, since they are often asked at the same time, for example, about diseases and nutrition, pregnancy and vitamins, symptoms and medications.

The most popular category of health queries is medicines, accounting for 34%. It includes questions not only about medications, but also about all “conditionally medicinal” drugs - various herbs, substances that may have some healing properties, food additives, as well as various devices and medical equipment.

“Most people are looking for medicines, least of all - homeopathy. Only 0.4% of queries about medicines are devoted to homeopathy - the least in this category,” explained the Yandex company.

Seasonal factor

In approximately 30% of queries, people mention specific diseases or any health problems, and also describe symptoms. Cough is the most commonly mentioned problem - it is more than three times more popular than a runny nose.

The peak of requests for cough and runny nose occurs in January - this is due to the seasonal epidemic of viruses.

“But this year, a surge in requests was also observed in September - most likely, this is due to the unusually sharp September cold snap and unstable weather in several large regions of Russia at once,” the company added.

“People get sick less in the summer - this can be seen from the number of queries about health. In winter, people are more likely to look for illnesses and cures. But March turned out to be the most difficult month - in March there were the most requests for health in general, as well as the highest interest in medicines. In December, the number of requests related to diagnostics and various tests increases, and clinics search for more in June,” the study says.

Users make the most queries about diets in April.

“Apparently, due to the fact that they want to lose weight more before the summer. And the lowest indicator is right before the New Year, when it is useless to think about healthy eating,” Yandex believes.

The peak of requests for allergies is observed in May. The most typical words for this month are “lilac”, “bird cherry” and “dandelion”.

“But each month has its own set of the most popular allergens,” the company notes.

In one in five health queries, people indicate a specific body part that is of interest. At the same time, in matters of children's health, the most popular are teeth, in matters of fitness - muscles, and in matters of nutrition - the stomach, in cosmetology - hair is the leader.

And of course, given the approaching New Year, search queries will increase sharply on the topic of the holiday and everything connected with it - celebrating the New Year and Christmas. In addition, this holiday trend will last until the month of April, until mid-May. Since from December until spring, continuous holidays are planned.

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The amount of payments under the MTPL policy has decreased significantly

A 3D printer can do more than just print any food. Now he prepares it himself right away

Purpose: Yandex Wordstat is one of the key tools for determining current demand in a specific topic, and accordingly creating relevant semantic core. It is actively used by SEO optimizers, copywriters and webmasters.

Search keywords according to Yandex Wordstat today one of the fastest and convenient ways on the selection of keys for the semantic core. Based on experience, select keywords in this service online Yandex- this means collecting from 30 to 40% of the total size of the semantic core. Additionally, you can search for keywords in Yandex through selection search tips, but this is a topic for another article. The service is absolutely free.

In addition to selection, you can perform a convenient analysis of search queries in Yandex Wordstat, how many queries are targeted and in demand - the service has a lot of functionality for this. Keyword analysis in Yandex Wordstat comes down to:

Analysis of word frequency (query popularity) for 3 match options: broad, phrase, exact.
Popularity of queries in different regions
Determining the seasonality of a search phrase using the Query History tool.

Case 1. To automate work with the service, there are a number of tools: KeyCollector(paid), SlovoYOB (free option KeyCollector), keyword parser "Magadan"(paid and free edition), extension for Mozilla Firefox And Google Chrome For Yandex Wordstat Helper, AllSubmitter(module “keyword selection”), YWSCheck.

Below we will take a closer look at keyword statistics from Yandex Wordstat ( wordstat.yandex.ru), as the main tool for selecting statistics of Yandex queries and the words themselves. However, choose the right ones popular queries You can also use another service from Yandex - Direct ( direct.yandex.ru). It was created for advertising campaigns and allows you to fine-tune the display of advertising blocks that will be displayed for certain search phrases.

Although both services use the same information base, has some similar functions, their purpose is completely different.

Case 2.
- Information in the service is updated once a month.
- Maximum amount pages with results - 40.
- The minimum frequency is 1.

1. View query statistics using Yandex Wordstat

In order to take advantage tool for selecting popular keywords and see statistics of Yandex search queries, you must be a registered user and pass authorization. If there are no problems with this, then by going to the page https://wordstat.yandex.ru/ you can immediately start working.

Enter the query you are interested in in the search bar. For example, if you are planning to create an informational website about landscaping, enter " landscape design».

After a couple of seconds, in the left column you will see statistics for the entered key phrase. The first line will display the phrase and the number of impressions per month.

Attention! Frequency in Yandex Wordstat and Direct is not how much was entered this request in the Yandex search bar, and how many times the Yandex Direct ad appeared for a given search query - this should be remembered!

All phrases below are diluted word forms of the entered key. You should not add up the number of impressions for them, since they are all included in the total number indicated in the first line. By clicking on one of them, for example, on “landscape design of a site,” you can find out statistics specifically for this area, with all sorts of additional words.

Case 3. To bypass the Yandex limitation on the number of query options, you can search for them in various forms, example: cleaning, cleaning, cleaning, cleaning, etc. As a result, you will receive more search query options than if you only asked: cleaning

The right line will display similar queries and Yandex query statistics for them. This is very useful when compiling and expanding the semantic core if, for example, the main search phrase does not have a wide scope.

Case 4. Remember that frequency indicators are very often inflated and do not always correspond to real demand. Causes:
- website owners and SEO companies monitor the visibility of their sites daily
- work of various services for checking positions, promotion behavioral factors, grouping search queries

2. Region setting

If you are creating a website focused on a specific region (for example, the website of a water delivery company in Moscow, or any city portal), then the statistics of search phrases must be configured by region. By default, Yandex Wordstat is tied to your location. However, in any case, you must specify the correct region for processing statistics. This can be done by clicking on the corresponding button under the search bar. Here, you can set the checkbox to “by region” and see the frequency of use of the words you are interested in on the world map.

Case 5. For large regions: Moscow, Moscow Region, St. Petersburg, you can set the Russia region, and after collecting, delete all regions except the one you need (on the Internet you can find a lot of lists of regions of Russia, Belarus, Ukraine). This way you can get a wider list of key phrases.

In the report “by region” you can understand in which regions this request is more popular. And when you click on the button “ map» you can visually see on the world map the frequency of use of the phrase.

Case 6. When you hover over a country, the percentage can be more than 100. “Regional popularity” is the share that a region occupies in impressions for a given word, divided by the share of all impressions of search results that fell on this region. The popularity of a word/phrase equal to 100% means that given word nothing stands out in this region. If the popularity is more than 100%, this means that there is increased interest in this word in this region; if it is less than 100%, it means decreased interest.

This data can be used to create contextual advertising and decide whether to create separate advertising campaigns for certain regions.

3. Seasonality

The Query History tool allows you to:

See detailed statistics by month, week.
Assess the seasonality of a particular topic.
Determine whether the phrase is a “dummy” (the number of impressions is increased by webmasters in a short period).

By entering search phrase and by clicking on “Query History”, you can see impression statistics for the year. For example, if we enter our query “landscape design” into the Yandex Wordstat search, we will see that this topic is at the peak of popularity only in the spring and summer months. And by the new year, the frequency barely exceeds 100,000 impressions per month.

Case 7. Seasonality allows you to find “inflated”/dummy queries, for example, if whole year the phrase has a frequency of 0, and in the last 1-2 months the frequency has become 3000. An exception to the rule may be obvious seasonal requests, for example: buy a large artificial Christmas tree, buy New Year's toys, naturally, in the summer the frequency of such requests will be zero. An exception may be important news and events, for example: the victory of an unknown athlete at the Olympics.
When analyzing jumps in a graph, it is advisable to analyze several requests from a group in order to understand the general trends in the growth and fall of the graph.

Yandex Wordstat will be useful for novice webmasters who are creating their first website. With its help they can pick up key phrases with stable popularity. This will allow them not to depend on the time of year and have a more stable income.

Case 8. Wordstat operators don't work here! Please note that this report does not support any query language operators. Seasonality of the request Yandex does not provide information using the operators “quote marks”, “exclamation mark” and all others. In this report, Yandex provides information on the broadest match type.

4. Operators in Yandex Wordstat for selecting keywords

The search form in Wordstat supports 5 operators, using which you can: “Refine queries”, “Exclude unnecessary words", "Combine data across multiple queries":

Operator "-". If you put it in front of a certain word, then all queries that contain this word will disappear from the selection. Example: Buy a used bmx bike in Moscow
Operator "(|)". It is used to add synonyms to the selection. For example, the construction “Air tickets to (Istanbul|Antalya)” is equivalent to two queries: “Air tickets to Istanbul” and “Air tickets to Antalya”.
Operator "!" - exact match. This is necessary so that the words you enter are taken into account by the service in the exact form, without changing endings or declensions.
The quote operator "" is a phrase match. By putting the desired phrase in quotation marks, you can remove from the selection all diluted queries containing additional words and leave only its exact form and word forms.
Operator "+". Conjunctions and prepositions will only be taken into account if they are preceded by this operator. Otherwise, they will be ignored by Yandex.

Example. Difference in frequency of different matches for “all regions”:

Broad match - apartment cleaning - 15,912 impressions per month
Phrase match - “apartment cleaning” - 1,963 impressions per month
Exact match - “!cleaning!apartments” - 1,057 impressions per month

Case 9. When selecting search queries for a site, it is necessary to additionally check the frequency by exact match, since the phrases “nulls” are very common, but by broad match they can have very impressive values.

5. Consider the order of words in the query

If there are 2 queries in the kernel that contain the same words, only in a different order, then now everyone can find out which of the two options users ask more often, for example:

It was before the appearance of the operator: “!buy!a Christmas tree” - “469 impressions per month” or “buy a Christmas tree” - “469 impressions per month”

It became when using the operator: “buy a Christmas tree” - “442 impressions per month” or “buy a Christmas tree” - “27 impressions per month”

Conclusion: the query “buy a Christmas tree” is more frequently asked than “buy a Christmas tree.”
The “true” frequency is 442 impressions per month for the most popular option - “buy a Christmas tree”.
*check was performed on September 26, 2016.
* previously, to determine the correct spelling, you had to resort to the services of the Keyword Planner tool - adwords.google.com

Operator "" (square brackets). Allows you to record the order of words in a search query. In this case, all word forms and stop words are taken into account.
For example, for the phrase “tickets [from Moscow to Paris]” the ad will be shown for the queries “airplane tickets from Moscow to Paris”, “tickets from Moscow to Paris”, but will not appear for the queries “tickets from Paris to Moscow”, “ tickets Moscow to Paris" or "how to fly from Moscow to Paris."

Often the task arises of collecting all queries of 2, 3 or 4 words with the inclusion of the main marker requests. Here are two examples of how to do this:

Example 1: if you need to collect all 3-word queries in a topic with the words cleaning, you need to create next line- "cleaning cleaning cleaning."

More compact alternative string:

(cleaning ~3) - parses all 3-word queries with the word cleaning
(cleaning ~4) - parses all 4-word queries with the word cleaning

Example 2: If the main query is two-word and you need to parse all 4-word queries with it, then you need to generate the following line - “cleaning cleaning cleaning apartments”.

A more compact alternative line:(cleaning ~4) apartments

7. Features of Yandex Wordstat

The disadvantage of direct parsing Yandex Wordstat is the technical limitations that the service itself imposes:

When checking frequencies, it is necessary to create separate queries for each phrase being checked. Due to this, the time for collecting information increases.
If there are a large number of requests, additional proxy servers may be needed, because the service may impose sanctions in the form of an eternal captcha or a ban (you can also try changing the IP address by resetting the Internet connection if the IP address is issued dynamically by the provider).

8. Browser plugins for ease of working with Yandex Wordstat

Yandex Wordstat Helper - An extension for Mozilla Firefox and Google Chrome that allows you to significantly speed up the collection of words using the wordstat.yandex.ru service.
Yandex Wordstat Assistant - Extension for Google browsers Chrome, Yandex.Browser and Opera, which allows you to significantly speed up the manual collection of words using the Yandex word selection service (wordstat).

9. Selection of search phrases using Yandex Direct

Yandex Direct is a contextual advertising service, and the lion's share of its users are sellers of goods and services and advertisers. Despite the fact that it is “tailored” to conducting advertising campaigns, this service also allows you to see Yandex statistics on popular keywords or products that users want to buy. But, since this is an exclusively commercial tool, here you can also calculate your profit from promotion for specific requests.

Selection of keywords for Yandex Direct can be done using the following instructions:

Go to the page https://direct.yandex.ru/.
Click on the button " Place an advertisment" and click "start using the service".
Fill in the details advertising campaign and go to the next stage of its configuration (the “next” button at the bottom of the page).
Proceed to fill out the “new keywords” field.

By clicking on the “Select words” button and entering a search phrase, you will see the same statistics as in the word selection service. Here you can add specific Yandex Direct key phrases so that your ad is shown using them. Tips are also available to fine-tune your advertising campaign.

Case 10. Very fast collection of search queries is implemented in the KeyCollector program; in a few minutes, if you have a sufficient number of accounts, you can collect thousands of phrases.

10. Additional service for budget forecasting in Direct

As we have seen, the Wordstat and Yandex services were created to solve absolutely different tasks. If Wordstat is used by webmasters and SEOs who are trying to make money on advertising, then Direct is also used by advertisers to build their campaigns.

However, the Yandex Direct functionality includes a very popular tool for both webmasters and advertisers - “ budget forecast". The former can realistically assess the potential profit from the site, provided they fall into Advertising network Yandex, and the latter can estimate their advertising costs.

Case 11. In its interface, in the “Hints” window, only frequency queries “not dummies” are displayed, with the help of which you can collect all the significant initial phrases in the topic, which can be further expanded.

By adding a group of keywords, you can see not only their frequency (“Impression Forecast”), but also the cost of clicking on an ad, as well as the CTR (click-through rate).

11. Features of Yandex Direct

You can use both batch collection of phrases from the left and right columns, and clarification of all types of frequencies for phrases available in the table. This mode reduces calls to the service and significantly increases the collection speed.
When picking up phrases from the left or right column via Yandex Direct, the service may return fewer phrases than it produces primarily from Yandex.Wordstat
When collecting frequencies in KeyCollector through the Yandex.Direct interface, a huge speed of data collection is achieved (up to 1000 phrases per minute for 1 stream).

The latest top ranking of Yandex queries was presented at the beginning of 2015. Based on it, we can conclude that Russians are most interested in porn and social media, since queries related to the words “sex”, “porn”, “VKontakte” and “oddnoklassniki” lead the top. But in addition to people preoccupied with sex and social networks, millions of other citizens use search engines. What is most often searched for on the Internet?

Typically, a search engine is used in several cases. For example, some people use it as a web navigator: the name of a service or site is entered into the search bar, and after it is returned, the user goes to the resource. Hence the popularity of such queries as “Avito”, “VKontakte”, “Odnoklassniki”. A certain part of users use a search engine to find content on the Internet and then download video and audio files, etc. For some people, a search engine is a reference agency.

When it comes to content type, search engine users are most interested in videos. Music took second place in the top ranking of content search queries, followed by text information(books, song lyrics, articles).

But the frequency of certain requests also depends on the size of the locality. So, for example, in large cities, users are more often interested in recreational places, various institutions and organizations, because they are more difficult to find in a metropolis. Moreover, residents of million-plus cities are more interested in services and goods, while citizens of small settlements- entertainment. This is due to the fact that people from megacities use the Internet mainly for work, while the interests of provincial residents are more focused on recreation and leisure.

However, the frequency of requests depends not only on the location of the user, but also on his gender. Thus, women make requests in the form of questions, using long sentences and question marks. At the same time, they make fewer mistakes, since they often simply copy a ready-made sentence into the search bar. Men, in turn, ask the search engine for a specific action without any additional words (how, why, what) or signs.

The interests of men and women in the top search rankings also differ. The male gender is more interested in “sports”, “cars”, “IT and computer games" Women are concerned about family issues, children and finding a job. At the same time, ladies more often use city names and flower names in queries, while men use Latin characters and numbers. But the main difference between the sexes when searching for information is that men spend much less time searching than the fair half of humanity.

IN Lately Users are increasingly interested in making money on the Internet due to the unstable economic situation in the country. Also, a surge in requests may arise in connection with any national or global event. For example, in the winter of 2014, millions of Internet users were interested in search engines for the Olympics in Sochi.

Every year, search engines improve their algorithms. Search engines adapt to human requests and try to immediately provide ready-made material, rather than a link to any site. Undoubtedly, this search engine approach allows users to save time when finding information. The war between search giants flared up with renewed vigor in the 21st century, and no one knows who will emerge victorious.

The Yandex search engine receives more than one hundred million requests every day. What are they looking for on the Internet? About half of these requests are entered in ten cities of Russia: these are Moscow, St. Petersburg, Voronezh, Nizhny Novgorod, Samara, Yekaterinburg, Omsk, Novosibirsk and Khabarovsk. Users of the listed cities launch 18.5 million search sessions, the duration of which, in general, would be 100 years.

On average, a person spends two minutes creating a query and viewing search results. Queries consisting of three or more words have become more popular; queries consisting of one word are much less common. The most verbose Yandex queries are those with five words.

Most often, users turn to the Yandex search engine - 82.7%, then to Search Mail - 36.3% and Rambler - 20.3%. Users from different cities and regions most often request large regional portals that are unknown in other cities.

What is most often searched for on the Internet? In the search engines Yandex, QIP and Search Mail, the most popular queries remain queries on social networks. The majority of users visit them regularly. Next in popularity are queries with the word “porn”; the number of such queries is clearly not decreasing.

Top 10 search queries on Yandex:

In contact with
Classmates
Mail.ru
Porn
In contact, login to the site
In contact login
Auto RU
Porn online
My world
Games for girls

Google also has its own TOP 10 search query:

Download
Classmates
In contact with
Download for free
In contact with
Yandex
Weather
Translator
Programs

There are resources Yandex.Wordstat and Google.Adsense, where you can view and estimate the number of ad impressions in Yandex.Direct; all information is based on user requests. The service works to identify popular topics: the more popular the topic, the more users will be interested in it.

What people are looking for on the Internet now

What questions are asked most often? Most often, users begin interrogative queries with: how many, which or who. These are the most commonly used questions, they are asked every day to all search programs: why do we need men, how to kiss correctly, where to go to study, what is love, where do children come from, where to buy, whose phone number, when will they open, how much does a wedding cost, why is Putin a crab? , what holiday is it today, who wants to become a millionaire.

About 10% of requests have clarifications or direct instructions - to sell, buy or receive something.

The most common clarifications today are requests for download and free.

Every year the number of Internet users is growing inexorably, so the question is always how to interest and attract people, what resources are popular and in demand. Studies have shown that, first of all, queries in various search engines depend on the age of the user.

What is often searched on the Internet

For example, young people aged 12-17 are most often interested in programming, computer equipment, games, payment systems, cars, cell phones, various possibilities modern technologies and earning money from home. In the age category of 18-24 years old, social networks, chatting, website development and optimization, games (strategies, quests), music and mobile devices are added to all this.

Unlike guys, girls are interested training programs, fashion, music, social networks, cosmetics, TV series, TV projects, nail extensions and other things.

In older age groups, the Internet is used as widely as among young people. What are people looking for on the Internet? Many people are interested in dating, with the help of which they are looking for a partner for Serious relationships. Some are looking for new movies, listening online music, online shopping is also popular.

Regardless of their position and age, users often request the social networks Odnoklassniki and VKontakte.

Hello, dear readers of the blog site. Today there will probably be a rather boring article about working with search query statistics from Yandex, Google and Rambler. Well, what could be interesting in analyzing the frequency or number of questions entered by users into search engines?

Therefore, it turns out that if you write articles yourself, then your project is simply doomed to success and high traffic, the lion’s share of which will come from referrals from Yandex and Google ( search traffic). But, unfortunately, in the real world this is far from the case and everything is to blame for the notorious search query statistics, damn it.

Why bother with search query statistics?

The fact is that the statistics of queries from Yandex, Google or Rambler (Wordstat is usually the most popular) can negate all your attempts to attract users from search engines by writing interesting, absolutely unique articles, but blindly optimized for randomly selected queries.

This is exactly what happened with most of the articles on my blog site, when I finally decided to conduct a full analysis of all the keywords that may be related to my blog in Yandex statistics.

The results mostly disappointed me, although there were some successful articles that could attract visitors right away. a huge number keywords, often having very high frequency. But let’s still begin to deal with the problem of accounting for statistics on search queries from Yandex and, to a lesser extent, Google (well, although this system can probably already be classified as the living dead).

The problem is that working blindly (without preliminary drafting at least for the article you are writing in this moment) you can make a big mistake and optimize the text of the article and internal linking(anchors of links from other pages of your site to the promoted page) are not at all suitable for those search queries that can bring you a large number of visitors.

It’s very easy to miss the intuitive selection of promising queries, but then it will be very disappointing to see in the statistics of Yandex or Google that they turned out to be dummies (i.e., search engine users extremely rarely use this particular combination of keywords in their questions).

No, of course, if all webmasters were in the same conditions and no one had the opportunity to view and analyze statistics in the same Yandex, then there probably wouldn’t be such a problem. But the statistics of requests from search engine users is available to everyone without restrictions, and by not using it, you are simply putting yourself in unfavorable conditions.

You should not listen to the “trolls” who shout that you have lowered your SDL (project for people) to the level of GS (project for making money, designed for a short life cycle) having previously compiled a small semantic core for a future article, using online service statistics of Yandex or Google and Rambler search queries.

This is due to envy or their “troll” nature. But you shouldn’t spam the text of the article with keywords - in this case, you can ruin everything.

Let me first provide factual information, and only then will I pour water on the matter your experience working with search query statistics, mostly Yandex (I don’t know how to write briefly, so there will be a lot of letters; sorry, but it seemed to me that this was all important). So, the facts. Why do you think search engines like Yandex, Google or Rambler give you the opportunity to delve into their statistics?

After all, optimizers (Seo specialists) have always been on the other side of the barricades in relation to search engines. Do you know why? There is no place for any principled considerations or ideologies. Everything is tritely simple and, as one would expect, comes down to money, because optimizers take away from search part of their main source of income from contextual advertising. A large number of potential clients Direct or Adwords receive visitors to their projects using the services of optimizers (SEO specialists).

Therefore, it looks very strange that Yandex and Google give optimizers (you and me) access to search query statistics. The answer here again depends on the main way search engines make money - contextual advertising. The fact is that contextual advertisers need this information to compile the most or Google Adwords. It is thanks to them that this request statistics is available to us too, and it would be a sin not to use it in our personal (selfish) interests.

Yandex, Google and Rambler statistics services

In my unprofessional opinion, there are three or even four main sources of receiving direct (there are services that collect data from these services in automatic mode- parse them) search query statistics:

How to work with Yandex query statistics

I am not a professional SEO specialist, so for me to understand the overall picture and compile a semantic core, Yandex statistics are quite enough, although it is possible that when promoting a project using very high-frequency phrases, it would make sense to clarify the data in Rambler or Google services, but I do not need this.

A little theory. Search queries and keywords very often confused with each other, so I’ll try to clarify. A search query is a set of words that any user types in the search bar. There are sets of words that are searched very often ( high frequency queries or HF), there are less popular combinations words (mid-frequency or midrange), and, naturally, there are rarely encountered sets of words (low-frequency or low-frequency).

I don’t draw a clear line between these queries based on the frequency of their displays, but it is usually considered that if a set of words has a frequency of over 10,000 impressions per month, then it is high-frequency. If a phrase has a frequency of less than 1,000 impressions per month, then it is low frequency, but mid frequency lies somewhere in the middle. But these figures are more than arbitrary and strongly depend on the topic.

It is clear that it is best to choose more frequent queries for the future semantic core, because if you get on the first page search results you will receive a very large influx of visitors. But it will most likely be very difficult to advance in HF or MF, because there will probably be a lot of other webmasters as smart as you.

Therefore, when selecting search queries for the future semantic core, both for the site as a whole and for a separate article, you should correctly calculate your strengths - otherwise you may not get a single visitor at all via HF, because you won’t be able to get even close to the Top 10 (first page of results).

True, there will not always be many people willing to promote themselves for high-frequency and mid-frequency queries. There are cases when the competition in HF and MF is quite low and everyone has a chance to make it. Here you need to look and analyze those sites that are in the Top for your chosen query. If there are not very trusted resources there, then you can try to fight.

When we came directly to optimization, this is where we talk about , which essentially represent individual words from the queries you have chosen, for which you will try to advance and get to the Top (the first ten sites in the search results).

Very often, the dozen search queries selected (as a semantic core) for a given specific article may consist of only a few keywords, which you will need to use N number of times in the text of the article and be sure to include them in the Title. Moreover, at the beginning of the Title, include the words of the more frequent request and then in descending order. For example, the semantic core of this article can be said to consist of:

I checked the frequency according to Yandex statistics, enclosing the given words and phrases in quotation marks to weed out obvious dummies. Those. I started by typing something like “query statistics” and got a bunch possible options with these words, as well as a bunch of associative queries in right column. I checked each of the proposed options for the actual frequency of impressions by enclosing them in quotes and as a result I received the list given just above.

As you can see, with all the richness of phrases from the semantic core of the article, there are not so many keywords for which I should optimize the text. Now you just need to create the correct Title for the page with the article, so that at the beginning there are keys from the most frequent request, and use each keyword in the article from one to two percent of the total number of words in the article.

Be careful not to spam the text and increase the density of keys to 3 percent or more - it is possible to exclude the article from . It is better to use keywords in different word forms (do not try to cram only direct occurrences into the text), in accordance with the logic of your narrative. I once mentioned that online service where you can conduct articles on the density of occurrence of keys.

As you can see, this article seems to have everything in order, except that the frequency of the first word (I am not citing it so as not to further increase the density of its occurrence) should be reduced. You can ignore the nausea indicator, because... it is calculated there as the square root of the most frequently used word, which means that the larger the text, the higher the nausea will be, which is not logical. And in general, nausea has already sunk into oblivion.

Let's summarize again. After you have sketched out on a piece of paper those queries (analysis of statistics in Yandex usually takes a few minutes) from which you expect to receive an influx of visitors, you will need to isolate keywords from this semantic core of the article and be sure to use them in the Title of the promoted page (which the higher the frequency, the closer to the beginning Title tag) and use keywords selected from the semantic core in the text of the article with frequency from 1 to 2 percent of their total number.

I admit that I started writing articles taking into account Yandex query statistics only a little less than a year ago, and doing it with my eyes completely open only about a month ago. And the reason for this is not laziness at all (I don’t have a lot of it), but rather some inertia (not flexibility) in relation to something new. Well, like, I’ve always done this and will continue in the same spirit.

But sometimes you need to take a breath, look around and understand whether you are moving in the right direction. It is precisely the use of Wordstat to analyze your project that allows you to look around and change the direction of movement if necessary. For the last couple of weeks, I have been trying to extract from Yandex statistics all the options that may be relevant to my blog.

I do this manually, which is quite tedious, but I am gradually gaining an understanding of the overall picture of this entire kitchen (my eyes are opening). At the same time, the brain is already melting, but the analysis is drawn out and gradually reveals obvious mistakes, and also allows determine the topics of future articles, because what users most often type in search engines is what interests them most. And keeping up with the wishes of future readers is, in my opinion, a direct path to the successful development of the project.

By the way, when analyzing your project using Yandex query statistics, you may need to find out whether your site already has any positions for the word or phrase you are interested in. To do this, I use the capabilities of the program, which I already wrote about, but forgot to mention the possibility of determining the visibility of a site by the keys you need using this wonderful program.

You will need to go to the “Selection” tab of the Site Auditor program, enter the words you are interested in in the “Check” area and click on the arrow located on the right. You will be redirected to the “Site Visibility” tab, where you will need to enter the URL of your resource and click on the “Check” button.

As a result, you will see the position of your site for the keyword of interest in the Yandex and Google search engines. If no positions appear, it means your project ranks below fiftieth in the search results.

Good luck to you! See you soon on the pages of the blog site

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