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Most of our clients are satisfied with the result and recommend us to others, but there are also dissatisfied ones who believe that SEO is a myth. And we will not contradict them and make excuses. Website promotion in search engines I am index And G o o g l e more reminiscent of Alice in Wonderland than a physics reference book. Not everyone is able to withstand all the difficulties of advancement and reach the end of the chessboard.
We regret that they did not have the patience to bring the matter to a high-quality result and that they are no longer our clients.
And this happened because:
To be honest, we “envy with white envy” those whose business can operate without SEO website promotion. Our clients cannot, like 90% of all businesses...
We cannot break the promise we made to our clients and everyone who needs quality promotion - we do the best SEO in the country.
We promised - and we are doing it.
We keep our word. Your OLIT.
Website promotion up to 1000 requests
Cost from 80,000 rub.
Website promotion up to 3000 requests
Cost from 110,000 rub.
Website promotion for all subject requests
Cost from 200,000 rub.
IMPORTANT
"As a rule, the budget for search marketing is an individual matter and the cost may vary
from the basic tariffs both down and up."
- Contextual advertising - to improve recognition rates and increase targeted traffic
- Targeted advertising in social media - for greater audience coverage
- Properly configured e-mail marketing - to quickly notify customers
- Working with brand reputation - responsible persons working through negativity online, communicating and solving problems with clients
We hope that this article will help you decide on the choice of a company to promote your business on the Internet!
Why should you order website promotion from us?
website promotion from OLiT is:
- Only white, original methods of promotion - confidence in the future!
- We don't try to "trick" search engine algorithms, we know how to improve your site!
- We show results faster than others!
- Educating the client on the fundamentals of search engine optimization!
- We use our own technologies and services to automate and achieve results!
- Free implementation of recommendations by our programmers!
- Using the synergy of internet marketing (SEO+SMM+SERP+classifications+geolocation services+directories+application stores)!
Of course, if possible, you should promote the site yourself. It will be significantly cheaper and will generally provide longer-term results. In this article we will look at the main points and nuances of how and where to start promotion. The emphasis is on free promotion, but you can use the services of a company that offers professional SEO website promotion services.
A lot of information has been written about how to promote websites on the Internet, but there is no magic algorithm by which you can achieve results quickly and without the basics. The only thing we can definitely do well and we know that it will bring a 100% plus: writing interesting content presented in a high-quality form for the user. And then there’s work to constantly improve this content.
Alas, almost any website requires constant work. If you stop adding new materials and leave the old ones without improvements, then after 6-12 months a smooth stagnation and decline in positions will begin. Plus, competitors are not asleep and are creating better and better content.
What is the purpose of SEO website promotion?
The main goal of SEO promotion is to improve the visibility of the site (positions) for key queries in order to increase targeted traffic. What I want to emphasize is that you only need to search for thematic keywords. Non-targeted traffic will bring nothing but extra numbers to the traffic counters.
The purpose of website promotion is not only to improve visibility, but to generally improve the project.
Before you start reading the manual, I want to make a note that the time frame for website promotion is many months. You shouldn’t hope for quick results: what are the real time frames for promotion?
Promoting a website from scratch - step-by-step instructions
1. A good domain is the foundation for the further success of the project
It is advisable to start website promotion by choosing a beautiful domain name. As the history of the Internet continues to grow, it is likely that the chosen domain has already been used by some webmaster before. There is nothing wrong. It is only important that it was not previously filtered by search engines. The search engine's domain history is saved. If there were previously sanctions on it, they can be automatically transferred to your project. If the domain is clean and has some age (for example, a couple of years), then this is a positive thing.
When choosing a domain name, you should consider the following nuances:
- The domain must be in Latin (i.e. it is not advisable to buy Cyrillic versions of s.rf, .rus)
- The domain must correspond to the language zone (for Russia this is .ru, but .com is also allowed)
- The domain must contain a keyword or entry written in Latin (prodvizhenie-sayta.ru, taximsk.ru, etc.)
- Absence of a dash in the name (of course, this is not critical, but if possible it is better not to use a dash)
- The domain name is short and memorable
- Check in the web archive and in the search whether this domain has already been registered previously (just in case)
It is also very important to register a domain in your name with real passport data. Otherwise, the domain may be lost during data verification, which sometimes happens.
Why is it worth thinking about a good domain right away? Because changing the address afterwards is more problematic. Setting up a 301 redirect when changing the URL is not difficult, but moving is a small risk. It's just that search engines are missing something that's not quite right.
2. Specifications
The site must meet basic technical requirements. For example, loading times should be better than most other projects. This mainly depends on the availability of large photos, scripts, engine, hosting and server settings. The faster the speed, the better.
2.1. Site engine
Engine choice is a huge topic of discussion. All CMS have their own problems and advantages. An ideal website can only be completed with the help of a developer and optimizer with additional costs for development.
A good engine should at least have functionality that allows you to change the tag
, meta description tag, headings <h1>on any page. Website promotion is inconceivable without setting these key meta tags. Moreover, they can be easily done independently without the involvement of optimizers.</p>
<p>It is also important that the engine does not generate duplicates.</p>
<h4>2.2. Good hosting</h4>
<p>Hosting should be located on the server that is closest to the site's region. You can better find out this information from your hoster. This is a desirable requirement, but stable operation and server response speed are much more important. I advise you to read:</p>
<p>You need to use reliable and proven hosting services and then there will be no problems with this point.</p>
<h4>2.3. Secure protocol - https</h4>
<h4>3.3. Mobile version of the site</h4>
<p>The presence of a mobile version always has a positive effect on ranking even in PC search results. At the moment there is a separate main issue and a separate mobile one. Of course, they are similar in many ways, but there are differences.</p>
<p>Search engines count behavioral factors and summarize them for both desktop and mobile versions. As a result, due to poor behavior in mobile devices, the project as a whole suffers for all requests.</p> Note <p>Instead of mobile versions, most implement adaptive layout. Depending on the width of the browser screen, the site automatically adjusts the necessary styles for ease of perception.</p>
<h4>3.4. Fast site loading speed</h4>
<p>The site should load quickly. The issue of direct loading relates to hosting and html code. Are style descriptions placed in separate files? Script descriptions? Is css and js compression enabled? How big are the pictures and how compressed are they currently?</p>
<h4>3.5. Minimum number of external links</h4>
<p>There should generally be few external links on the site, otherwise why transfer traffic to someone else's site? In any case, all external links should be marked with the attribute, in order not to transfer static weight to them.</p>
<h4>3.6. Micro markup</h4>
<p>Semantic core of the site</span>- this is a complete list of key queries for which it is planned to promote the project. This is important, because if you have a clear idea of what to write about in advance, you can much better design the overall structure, product catalog, etc. The closer this structure is to the real needs of users, the greater success the site will achieve in the future.</p> Example <p>There is an online store about outerwear. It is logical to divide products into global categories “children’s jackets”, “men’s jackets”, “women’s jackets”. You can further divide these categories into seasons: “children’s winter jackets”, “children’s spring jackets”, etc. Then you can place the children's jackets on the floor. For example, “children's winter jackets for boys”, “children's winter jackets for girls”. Then you can also break it down by material of manufacture and country of manufacture.</p>
<p>Thus, we create sections on the site that users actually request in search engines. Thus, we have an extensive pool of queries that are actually requested by users and we can promote them. And those resources that did not take care of this will have problems with behavioral ranking factors, with usability and, in general, their traffic will be less due to poor visibility in the search results.</p>
<p>Naturally, when collecting semantics, you need to check the frequency of queries so as not to deliberately promote the site for those keywords where there are no queries.</p>
<h3>4. High-quality internal content - content</h3>
<h3>6. Improving snippets in search results</h3>
<p>External links are worth buying for promoted pages, as well as for main sections. This increases the static weight. It is almost useless to wait until the site is referred to by natural links, since commercial projects are rarely referred to at all. Therefore, optimizers buy links on their own.</p>
<p>Changes made today will be indexed by the search engine only after a month (on average). After which the output should be updated and only then will it be possible to see the results. It is good to study the changes made after 2 months to be sure that the PS noticed the changes and took them into account in the ranking.</p>
<p>I advise you to rank all queries by their frequency and, first of all, improve high-frequency and mid-frequency queries. In addition, you need to pay attention to current positions. If the request is very far outside the top 30+, then it should be postponed for now. It’s better to get to the top of queries that are already in the top 30. This will be the most effective investment of your time and money, because the result can be achieved in the foreseeable future and receive traffic. Such requests are easier to move to the top.</p>
<p>It is impossible to describe all the intricacies of promotion in one article. We looked at the basic things that every website needs. The most important thing in promotion is the constant improvement of the site and working with traffic. This is the only way to achieve outstanding and sustainable results.</p>
<p>In recent years, search engine promotion has changed significantly: new tools and auxiliary services are constantly appearing, the work of which is aimed at improving Internet resources. Competition is growing significantly, which creates a need to look for something new and productive. Search engines, in turn, pose more difficult tasks for optimizers to get into the TOP. Now it’s not enough just to purchase links and place good content on the site - there are about 800 parameters that are taken into account when ranking search results. It is impossible to keep track of all these aspects, but among them there are those fundamental ones, by working on which you can implement successful SEO promotion (Search engine optimization) yourself.</p>
<p>Search engine algorithms set new standards that do not slow down development. We offer you effective tips for website promotion that will help you not only get into the top ten, but also constantly maintain these positions.</p>
<h2>Step 1. Where to start promoting your website from scratch?</h2>
<p>A novice optimizer is faced with the task of figuring out for himself the purpose of creating and promoting a resource. Most business owners do not understand why SEO optimization of a website is needed and how it functions. The knowledge of most entrepreneurs is limited to the fact that they simply aimlessly create online platforms and do not know how to attract customers.</p>
<p>If you have set yourself the task of creating and promoting a resource, then be prepared to work on it on an ongoing basis. It will not be possible to invest in a business once and let everything take its course, as this will be a waste of time. The Internet is teeming with sites that are not optimized for search engines and do not provide any value to users.</p>
<p>Therefore, the first stage of SEO optimization in our step-by-step instructions is to define goals and plans that will help implement the site:</p>
<ul><li>determine the benefit that the resource can bring to your company;</li>
<li>what useful and interesting things can you give to your target audience;</li>
<li>how much are you willing to invest (time, effort, money).</li>
</ul><p>The more benefits a resource provides to users, the more valuable it is to search engines. So be prepared to create something useful and algorithm-compliant at the same time.</p>
<p>After determining the main tasks that will be assigned to the resource (informing the audience, selling goods, a place to spend free time, etc.), you can proceed to the next stage.</p>
<h2>Step 2. Internal organization of the site</h2>
<p>You can organize search engine promotion on your own only if the resource is technically prepared. We are talking about code, on which a lot depends: from ease of use to page loading speed. If everything is fine with the code, but the pages are still freezing, then you should pay attention to the hosting and change it if necessary. You should have a permanent specialist who will correct the code from time to time and remove unnecessary parts. Such manipulations will further help you implement promotion in search engines on your own, since a reliable base will be prepared for this in the form of clean, optimized code.</p>
<p>In the code, it is necessary to work out those elements that make the site heavy. An experienced programmer will not overload the page with unnecessary modules, and will also compress all images (the quality should remain unchanged).</p>
<p>When you hit the page again, you can avoid loading it using caching. The page will already be stored in the cache and it will not take time to open it. This applies to those pages that contain only static elements.</p>
<h2>Step 3. Design</h2>
<p>The outer shell of the site forms the first impression among visitors, which is important for independent promotion in search engines. The design must be extremely clear and created according to all usability rules. Color and composition solutions must correspond to the theme. For example, a company that specializes in the manufacture of equipment cannot have a website in pink colors.</p>
<p>Visitors should have pleasant associations with your resource. All important components should be visible, such as feedback forms, call buttons, etc. Readable text will be a plus, since only because of unpleasant sensations while reading can a user leave your resource and switch to a more comfortable one.</p>
<p>If you have an online store with a huge number of products, then you will need filters for convenience. This will win over potential buyers and turn their routine search into an enjoyable experience.</p>
<p>Now it is impossible to imagine a good website without a mobile version, since more than half of users use smartphones to search for information and order goods. Adaptive design makes it possible to present users with a beautiful picture, no matter what device they use to access your resource.</p>
<h2>Step 4. Content preparation</h2>
<p>The next stage of step-by-step website promotion is content preparation. The text content must meet the following parameters:</p>
<ul><li>uniqueness. Find a good copywriter who can comply with the parameters of uniqueness and at the same time write interesting texts. It is not possible and necessary to write articles with 100% uniqueness for every topic, since the presence of specific vocabulary can exclude this possibility;</li>
<li>structure. The text should be divided into logical parts, each of which has a title. Enumeration lists will also help you navigate the text;</li>
<li>content. The article should not only perform SEO functions, but also be interesting to users. It is necessary to reveal the topic of the article, write in simple and understandable language, and not overload the text with key phrases, and then the article will appeal not only to the audience, but also to search bots.</li>
</ul><p>Articles must contain phrases from the semantic core, which will be used to independently promote the site on the Internet. It is necessary to analyze competitors before promoting a page for any request. All keywords are divided into groups, each of which has a main phrase. It is the main one by which the resource will be promoted.</p>
<h2>Step 5. Help with navigating the site</h2>
<p>Another stage of our step-by-step instructions for successful SEO optimization is creating all the conditions for comfortable and trouble-free movement around the resource. Creating a site map will easily solve this problem. It is necessary not only for users to make it easier to find the necessary sections, but also for search engines, which will take into account the presence of the map when ranking.</p>
<p>Competent internal linking is also necessary. By referring in one article to another published on your resource, you draw the attention of readers to other useful materials. Plus, behavioral factors improve, as users spend more time on the resource pages. Linking can be successfully implemented if you create a blog on the site and share thematic materials with visitors.</p>
<h2>Step 6: Indexing</h2>
<p>In our instructions for SEO optimization, the matter comes to introducing the prepared web resource to search bots. Before you open access to the site, you need to make sure that self-optimization of the site is done correctly:</p>
<ul><li>the content is unique and interesting;</li>
<li>pages load quickly;</li>
<li>system pages are hidden and everything functions smoothly.</li>
</ul><p>You can ask someone to test the site, try to order a product, browse the pages and describe their experience of using it. This procedure will help you determine whether the resource is ready for indexing and whether it will be to the taste of users.</p>
<p>When everything is ready, you can open the site for Yandex and Google search bots. To speed up indexing, you can enter the resource into the system yourself (Yandex.Metrica, Google.Analytics), which will also help track statistics.</p>
<h2>Step 7. First steps in independent SEO promotion</h2>
<p>Competitor analysis is where you need to start promoting your site after it is included in the index. A newbie SEO needs to determine how competitors attract traffic and through what channels.</p>
<p>You should not suddenly use all methods (purchasing links, many new publications, etc.), since such bursts will seem unnatural to search engines. Everything needs to be done progressively, the main thing is to move towards attracting the target audience.</p>
<p>To begin with, social networks will be an excellent tool, where you can directly communicate with users, answer questions in a relaxed atmosphere, inform about new products, promotions and sales. You can create a page for your company or publish advertisements in popular public pages. In any case, you will arouse keen public interest.</p>
<h2>Step 8. Link mass</h2>
<p>When the audience has already warmed up a little, and search engines have seen the first positive changes in behavioral factors, you can begin to build link mass. Here it is important to slowly and regularly increase your momentum, otherwise you may run into search engine filters.</p>
<p>To ensure that purchasing links is as efficient and safe as possible for your wallet, you need to contact a trusted exchange. SAPE specialists will show you how to promote your website for high-frequency queries and not go broke ().</p>
<h2>Step 9. Work on a permanent basis</h2>
<p>To remain in the top ten, you will need to constantly work on SEO promotion of the site yourself: create new interesting content and publish it regularly, which Yandex greatly values; also promote your Internet platform using third-party resources such as questionnaire sites, forums, and post articles on other sites. Communicating with users on blogs on behalf of the company will also bring good results, as you will always be heard.</p>
<h2>conclusions</h2>
<p>In our step-by-step instructions, you learned how to promote your website yourself. Work with the resource must be carried out on an ongoing basis, the site must be improved in accordance with the requirements of search engines. In order for users to enjoy using your site, you should regularly stir up their interest and connect various channels to attract the target audience. In this case, you will be able to recoup the resources spent on independent SEO promotion.</p>
<p>Any SEO promotion specialist strongly recommends paying maximum attention to keywords or phrases. They must clearly define the topic of the site. These are not only keywords, but also synonyms and related concepts. Based on keywords, users try to find the information they need, so try to place keywords in headings, links and the text itself. Look at competitors' websites, paying attention to their structure, headings and information placed in meta tags.</p><h2>Quality content</h2><p>Take care of high-quality and useful content that will interest Internet users. In order for a web resource to be found in a search engine, the keywords in it must correspond to the content. The optimal number of keywords is 6-7, which should fit well into the text. If the text is oversaturated with key phrases, the search engine will exclude the resource from the search results. A site loses significance if its pages contain information that does not correspond to the title or keywords. This can also be said about links leading to other web resources. Before publishing, you must check the site content for errors. It is worth paying special attention to the links: each one must be checked.</p> <h2>html tags</h2><h2>Home page</h2><p>Search robots will appreciate your site if it has a well-designed home page that contains all the information about the site and its description. Getting to know the site basically starts from the main page. It should be user-focused and easy to navigate. This will determine whether other pages on your site will be visited or abandoned.</p><h2>Links</h2><p>Links are important for both users and search engines. They pay attention to the anchors used in the links. Anchors must correspond to the page they link to. Avoid abstract phrases like “Find out more.” It is better to use the title of the article or page that can be accessed via a link. Their importance in the search engine results list depends on how clear and accurate the links are. If we are talking about website promotion, then the link should be to a resource on a similar topic.</p><h2>title tag</h2><p>Use this tag on every page of your site. It should contain the name of the site and a short description with one of the keywords. When searching, the page title appears and, based on it, the user will decide whether your resource may contain the information he needs.</p><h2>Description of pictures</h2><p>Add an alt tag to every significant picture, photograph or image, which will help the search engine better index the images.</p><h2>Meta description tag</h2><p>Description – descriptive tag. It is intended to provide a brief description of the content posted on a web resource. It is used by search engines to provide information about the link.</p><h2>Site Map</h2><p>A sitemap is necessary for a search engine to index a resource, focusing on xml files. For visitors, simple and convenient navigation is a must. It is worth abandoning the graphical interface in favor of a text one.</p><h2>Website for people</h2><p>First of all, the site should be focused on Internet users. Web resources that are easy to use are the fastest to get into the Top 10 of search results.</p>
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