Promotion of services in social networks. Target audience and its habitats

Useful tips

21st century - era computer technology... It must be admitted that the Internet has completely absorbed life modern man. I found the time when in order to get into world wide web, it was necessary to connect the modem to the telephone cable, then listen to the hissing for a long time, and then the coveted signal appeared! Back then, just reading news on the Internet was such a blessing!

Now it is difficult to imagine life without the Internet. Therefore, it is not surprising that the 21st century is also the era of Internet professions. You can list them endlessly, but, as you guessed from the title of the article, we will talk about SMM. And no, I will not now list the books you need to read or tell you where to go to study. Let's talk about the most important things: motivation, principles, trends.

How can you characterize the specialty of SMM manager?

First of all, it is creativity, a love of writing, the ability to analyze and think strategically, a developed sense of aesthetics and a thirst for knowledge.

About motivation

In general, I think the golden rule for any profession is to LOVE what you do. It’s a bad idea to put profit or career growth, the desire to prove your worth to someone or get a fashionable profession as the main motivation.

If you are not able to have a passionate romance with your job, quit it!? Mountains of books and years of studying in steep courses will not help if you work from 9 to 18, counting every minute. You've probably noticed how time flies when you're busy doing what you love and vice versa - how long does it last when the activity is not a joy? You need to put your soul into SMM. Therefore, there is no way to do this without love!

Please don’t go to SMM if: “My husband recommended it,” “Friends told me how much they pay there,” or “You heard somewhere that it’s fashionable.” Make your choice consciously!

Do you want to be a cool SMM manager?

Get ready to improve yourself! And no, you don’t have to pay crazy amounts of money for prestigious courses in your city or buy a new book every week. But keeping abreast of new trends is the sacred duty of a social media manager. Therefore, thematic blogs, news sites, professional groups V in social networks– this is something you should read with pleasure and in any free moment.

Are you traveling in public transport while plugging into your phone? Get off Instagram and better read Rumyantsev’s group "Internet marketing from A to Z." Are you watching a series in the evening? Pause it and read the news on Like! Just one week without Digital news is enough to get lost in the world of SMM.

About trends and innovation

If you are by no means an innovator and not at all a fan of experiments, it is better not to meddle in SMM. Social networks are a unique platform where you can constantly experiment with content and strategy, implement cool features, test new services.

The competition in the Internet market is colossal, so it is increasingly difficult to stay one step ahead. In 2016, copy-paste and Googled images are no longer enough to make a cool post. Only unique and engaging text, only high quality images. And even better - cool videos!

Be a little bit of a psychologist

Social networks are social for the reason that people interact in them. SMM is an understanding of human psychology. If you do not intuitively understand how a person makes a choice of a particular product or cannot evaluate it social profile, don’t rush to go to SMM.

You will also have to be a strategist and an analyst. And a little bit of a designer! A kind of man-orchestra. Although in fact, it’s unrealistically cool to try yourself in different guises, manage a project completely from start to finish, and then watch its success with pride!

And once again about love

Only not to work, but to projects. Each person is unique, and each customer is special, as is his project. Nobody says that you have to like all the topics, and you have to make friends with all the clients. But also to turn away from the project without good reasons stupid. What to do in this case? Abstract yourself! Or find for yourself undeniable advantages in working with a specific project. Remember, every experience is equally unique and rewarding, whether positive or negative.

Do not be afraid to defend your position if you have sober arguments. The man whom I consider my first mentor in marketing taught me the main thing - to express my opinion in work matters. But only if you have something to confirm your point of view in facts and figures.

Respect yourself and value your time– another important postulate that applies to any profession. More than once I have met people who sacrifice their time and health to please their superiors, for the sake of an additional bonus, or for even more banal reasons. Work overtime solely for your own pleasure. And success will come to you as a consequence.

As Evgeny Leonov said: “Happiness is when you want to go to work in the morning and go home in the evening!” And if in the evening over a cup of tea, you complain to your family: “How tired of this work you are,” think about whether it’s time to change something in your life?

Well, now let's talk about specific facts, without which it is impossible toSMM!

As they say, it hurt. I conducted interviews and listened with a smile as one of the candidates said: “My friend leads a group, but I can do it too.” Now I work at a factory." I have nothing against factory workers, but the lack of a burning interest in social networks and development in general, the desire for easy money and just sitting on VKontakte and posting cats is killing me.

If you are seriously thinking about becoming an SMM specialist and are thinking where to start, what you need, what to read and where to study– this article is for you.

First of all, I want to introduce you to the responsibilities of an SMM manager and the skills that will be useful to you.

TASKS OF AN SMM SPECIALIST:

Analysis of SMM activities of competitors.
Development and implementation of SMM strategy.
Maintaining communities.
Writing a content plan for the month ahead.
Planning publications (via auto-posting services).
Content branding (make a picture for a competition/promotion, develop templates for sections, or at least stick a logo on the picture).
Setting up targeted advertising.
Search for communities for advertising.
Conducting competitions and promotions: mechanics, picture + text, attracting people, summing up results.
Search for opinion leaders.
Analysis of the effectiveness of SMM events and development of recommendations for improvement.

SKILLS that will help you:

Literacy. Agree, it’s disgusting to read posts from a cool brand with errors? Trust immediately goes to zero.

Marketing knowledge. Yes, this is the case when economic education will help you, or rather the thinking that you learned at the institute.

Copywriting. There are certain formulas and nuances of writing texts and you need to know them. This skill is necessary for writing posts and advertising texts.

Analytic skills. Calculation of the cost and effectiveness of campaigns, analysis of results.

Logics. It will help to put forward hypotheses about the target audience and divide it into segments.

Creativity– come up with activities, catchy features and interesting ideas to promote the client's business.

Knowledge of graphic editors. Corel Draw, Photoshop, Illustrator, online editors for creating images for posts, advertising, promotions, competitions.

Sales– communication with the client, creating effective presentations, being able to persuade.

Knowledge of trends and technologies— track the latest tools, updates, solutions, follow trends.

Needless to say, an SMM specialist should love social networks and actively use them? 🙂

BOOKS FOR SMM SPECIALISTS

There are a lot of books on the Internet, the SMM field is rapidly developing, so books quickly become outdated. Here I am attaching a list of books for a minimum reading base that I have read myself.

Important: Despite the fact that you plan to work in SMM, you also need to understand the basics of Internet marketing, because All channels - SEO, web analytics, copywriting, email - are closely interconnected.

1. “Business promotion on VKontakte. New practices and technologies", Dmitry Rumyantsev

2. “100+ practical hacks for internet marketers”, Evgenia Kryukova

3. " ", Damir Khalilov

5. “Facebook - effect for business and self-PR”, Olga Filina

6. “Content, marketing and rock and roll”, Denis Kaplunov

7. “”, Denis Kaplunov

9. " . We create texts that sell”, Dmitry Kot

PUBLICS FOR SMM SPECIALISTS

In contact with

Internet marketing from A to Z - https://new.vk.com/bizness_online

Practice SMM 3.0 - https://new.vk.com/praktikasmm

SMM promotion and sales! — https://new.vk.com/smmprosales

SMMers - https://new.vk.com/smm_pub

Marketing. Advertising. SMM - https://new.vk.com/marketing_reklama_smm

Cerebro Target (public service for specialists in targeted advertising) - https://new.vk.com/cerebro_vk

Lazy SMM manager's blog - https://new.vk.com/lazyness_smm

SMM|Targeting - https://new.vk.com/target_smm

SMM planner (public auto-posting service) - https://new.vk.com/smmplanner

Facebook

Content Marketing - https://www.facebook.com/groups/235160016573323/
SMM Party - https://www.facebook.com/groups/smmrussia/
Internet marketers' smoking room. Articles, cases, tools, tricks - https://www.facebook.com/ikurilka

BLOGS FOR SMM SPECIALISTS

Like books, blogs are devoted not only to SMM, but to various areas of Internet marketing. Subscribe to newsletters!

Russian-language sources:

https://netology.ru/marketing/programs
Academy of Internet Marketing Web promo expert - https://webpromoexperts.com.ua
The first one-day Internet marketing school “I-marketing” - https://i-marketing.ua
GeniusMarketing (facebook, email, business development) - https://geniusmarketing.me/trainings/

Free webinars are held almost everywhere, stay tuned for updates or subscribe to newsletters)

I would especially like to highlight the courses that I took:

A unique practical course “Targeting from A to Z live.”

Internet marketing school “I-marketingschool” in Kharkov - https://i-marketingschool.com.ua

Good luck to everyone! I believe you.

Who is an SMM specialist from a business point of view?

Benefits of working on social networks for businessmen– this is a very wide coverage, “ word of mouth"; precise targeting of the audience, because on social networks people share a lot detailed information About Me; interactive interaction and prompt response to negativity.

What do customers want fromSMM-specialists?

1. Sales, more sales)))

LinkedIn works great in b2b, especially in the Western segment. Companies even have special managers who work exclusively with this professional social network and bring in leads or potential Clients and transfer them to the sales department.

Facebook works great in b2c (for some topics it’s even better than contextual Google advertising AdWords, as discussed in Perry Marshall's book contextual advertising, which works") and VKontakte.

2. Branding

3. Traffic(especially relevant for news resources)

Common and distinctive features of SMM and SEO

Who is an SMM specialist?

Over time, this specialty turns from unknown to anyone into very popular and in demand. It is intended for those who are not afraid to experiment, look for new approaches to solving problems and always be open to communication.

An SMM specialist manages the presence and promotion of a brand in social networks or the “promotion” of a website in social channels. It solves a number of problems related to attracting customers from social networks, increasing the company’s image, as well as the recognition and popularity of a product or service. Not directly, but still, an SMM specialist has an impact on increasing sales volume.

Prospects and salaries. Due to the high demand for these specialists in the market and relatively low competition, the salary of a representative of this profession is about $300 per month.

As for the prospects, according to most experts, this area will develop rapidly, and with its help more and more opportunities will open up.

Today, in the form of a review, we will tell you how to organize promotion on social networks, which platform to choose for promotion and how to prepare content.

Is your target audience on social networks?

There are different people on social networks - with average income and good incomes, from large cities and small ones settlements, young and old. Famous artists, Youtube bloggers, ordinary residents and even politicians have their own pages on social networks. According to a study by sociologists from the Levada Center, more than a third of Russians - 37% of respondents - access social networks every day. And more than half of Russians are active users of social networks.

There is any target audience on social networks - young mothers who will be interested in children's things and toys, directors of large companies who are interested in business training, busy people who often use cleaning services and home delivery of food. The main thing is to be able to correctly search for your target audience and work with it.

Materials that will help you better understand the topic:

Selecting channels for SMM promotion

Instagram

The main feature of the social network is the emphasis on the visual component, that is, on photography. Little attention is paid to the text, so without high-quality photographs or at least bright pictures Promotion from the Internet will be difficult.

The main feature of the audience of the social network Instagram is that more than 79% of it are women. There is no exact data on age, but most experts believe that young people under 30 are registered on Instagram. Perhaps this explains the effectiveness of promotion - the level of engagement on Instagram is 15 times higher compared to the social network Facebook.

Pros: high coverage, comparatively easy setup advertising, simple promotion using mass liking and mass following.

Minuses: the inability to publish links in posts and the dependence of the visibility of posts on the level of involvement, which makes promotion from scratch difficult.

Instagram is suitable for promoting products and services that can be sold “with the eyes”: that is, those that can be beautifully depicted. Clothing stores, flower and food delivery services, various souvenirs and handmade goods are popular here. Services are promoted less well, but with the right approach you can sell them too. For example, Instagram often offers business and other types of consultations.

In contact with

On VKontakte, according to statistics, more than half of registered users are women. 37% of active authors are users in the 25-34 age group. And 25.7% of active users are people aged 18 to 25 years. That is, more than half of the audience are solvent users.

On VKontakte too Special attention is paid to the visual component, as in other social networks. There are no particular difficulties in promoting public pages, groups and communities - it’s enough to publish a unique interesting content and use standard methods attracting subscribers. Good advantage social network - multidisciplinary development: depending on the needs of the target audience, you can choose an acceptable publication format. For example, Instagram doesn't offer that kind of flexibility.

Pros: high audience coverage, a large number of targeting settings, normal organic reach, the ability to invite users in a group.

Minuses: high competition, prohibition for users to invite themselves to groups and meetings, very strict moderation.

In terms of promotion, VKontakte is good for everything that cannot be sold by several beautiful photos. It actively promotes the services of medical centers, information businessmen, restaurants and cafes, travel companies, services of driving schools, banks, various goods and other products of the middle price segment.

Classmates

The main feature of the Odnoklassniki audience is that the age of active users often exceeds 30-35 years. At the same time, promotion on social networks is relatively inexpensive, especially when advertising in public pages.

Pros: coverage among a solvent audience, virality of interesting content - if someone rates your post, all the friends and subscribers of the person who put “Class” will see it.

Odnoklassniki often promotes complex products, for example, the construction of houses, comprehensive examinations in medical centers and other expensive goods and services. This social network is suitable for businesses operating in the field of cleaning, construction, legal support and others, but most of all - private services: for example, plumbing companies, car services, craftsmen.

Facebook

The main Facebook audience is solvent people: 37% of active authors are aged 25-34 years, 30.6% are people from 35 to 44 years old, and 23.5% are people over 45 years old. Facebook pays special attention to text content, but at the same time the social network declares itself as a general platform. The effectiveness of promotion is usually high - a large number of business accounts are registered on the social network.

This social network is suitable for most areas of business. It sells B2B products, that is, business-to-business services, and promotes a personal brand. The social network itself gives examples of successful promotion of restaurant and telecommunications brands, gaming, sports, automotive, financial, and educational sectors.

Pros: great amount advertising settings, wide functionality for promotion, good coverage of foreign target audience.

Minuses: reduced organic reach and complex interface.

You should select promotion channels - one or more social networks - depending on the specifics of your company and the product being promoted. In most cases, large companies create accounts on all social networks, while small businesses only need one well-chosen platform. For example, services for delivering bouquets to your home are often published on Instagram. And medical clinics find their audience on Facebook, Odnoklassniki and Vkontakte.

We launch promotion on social networks

We will talk about promotion according to a clear structure: first - about design, then - about content, promotion and tracking performance. You could write a book about each of these points: we will try to talk about the most important things.

On VKontakte

Publish interesting content: product reviews, guides, user reviews. If you don't have any ideas for posts, look through your competitors' communities - perhaps you can learn something useful from their content plan. Try to alternate entertaining and selling posts - this tactic on social networks gives good performance. A content plan should be drawn up only on the basis of an analysis of the needs of the target audience and the specifics of your business - there cannot be universal recommendations here. You can also add products - both to the group and to your personal page.

Even pictures have their own audience

Promote your group personal account or public you can different ways. The social network itself offers to set up targeted advertising and advertising in other public pages. Targeted advertising will be shown to users when visiting VKontakte, in the left column, and on third-party sites. And public advertising is in the community that you choose.

Performance analysis can be carried out directly in VK. Personal pages, groups and public pages have a “Statistics” section. It shows user coverage - the number of people who saw posts on the group wall or in news feed, as well as characteristics of the target audience. You can also view statistics for each post, and in the future not publish posts that get few views and likes.

On Instagram

Designing an Instagram profile also requires attention. Firstly, Instagram is a social network that evaluates first of all visual effect. Therefore, it is worth taking care high-quality photos. Secondly, do - one of the few places where you can leave an active link to a third-party site. Therefore, it makes sense to describe in detail what you do and what you offer to subscribers, right in the profile description. By the way, it is advisable to immediately link your Insta account to so that you can easily set up advertising.

Instagram has built-in statistics - look for it in personal account, in profile. But it may not be enough for a full analysis - the social network shows the number of subscribers, including growth, and the main characteristics of the target audience. This is less than other social networks. Therefore, advanced SMM managers often use third party services, collecting more complete statistics.

Articles to dive into the topic:

In Odnoklassniki

Afterwards, think about the design of the community. Please note that Odnoklassniki is often populated by older people. Tell us in the description what you offer, put an attractive photo on the main page and choose a suitable cover.

An example of a group header with a cover decorated with cartoon characters

When publishing posts, pay special attention to the text. Sometimes ordinary statuses of people or groups receive thousands of likes and comments. Jokes, anecdotes, and comments on a political topic often become viral posts. But be careful - “hype” does not always help promote a group.

Example of a post in a group offering flower delivery services

Statistics in Odnoklassniki show coverage, activity, what types of content are popular and many other parameters - everything you need for primary analysis. Statistics are in the group, in separate menu. To properly promote your community, analyze engagement and types of content that subscribers like most.

An example of group statistics in Odnoklassniki

Hello, my dear readers! Rimma Belyakina is with you. On the pages of the blog site we talk about remote work and the opportunities it provides. Internet technologies are no longer even the future, they are the confident present.

More prudent and enterprising businessmen began to think about introducing business into the Internet space and attracting consumers to their goods or services on social networks.

Are you thinking about this too? Looking for ways to sell your product? Then you definitely need to know what SMM is and how it works. This is what we will look at in more detail in this article. We will also talk about what problems can be solved using SMM, its advantages and how to learn SMM promotion.

A lot has been written about the role of social networks in our lives. And if we put everything together, we would probably get a pretty big ledger, some kind of treatise on how 70-80% of all humanity spend their second, parallel to the real, virtual life in them.

And if we associate social networks with life, albeit virtual, we mean, if not all, then many important aspects of this very life: hobbies and entertainment, learning and work, shopping and sales. That is, everything that we previously had only in real life, has now smoothly migrated to the virtual one.

SMM: deciphering the abbreviation and analyzing the essence

What does SMM mean? It is also called social marketing or online marketing. This concept came into use from in English(“Social Media Marketing” literally means “marketing on social networks”) and is the process of attracting interest to any Internet resource through social platforms.

In other words, this is a mechanism for attracting traffic, that is, a flow of visitors (aka potential consumers), to a brand, service or product through social networks.

To put it even simpler: you are a businessman (real or fictitious), want to do business on the Internet, choose a social platform for this, go there with your product, determine your target audience and All possible ways offer her your product.

And if you want to succeed in online entrepreneurship, you definitely need to be present on a social platform, take part in communicating with users of this social network and selecting interesting, useful and constantly changing content on the topic of your product so that interest in it does not disappear. This is the whole “salt”, it is the essence of SMM promotion.

SMM management tasks

It is clear that SMM is not done by itself; there is a person behind this process. He is called differently: SMM specialist, SMM manager, SMM specialist, Internet marketer. The essence does not change, and the tasks are the same in any case:

Determine your target audience and study their interests.
Conduct a niche analysis: on which platform is it better to promote the brand, in what ways and tools.
To achieve an increase in the number of audiences through a set of activities, which includes advertising, promotions, competitions, and sweepstakes.
Work on creating the company’s image: conduct a PR campaign, monitor feedback, eliminate negativity.
Monitor the promotion process: analysis of statistics and dynamics.

I have listed only the main tasks of SMM management, but, as you understand, this is not the entire list, since each company pursues its own interests and sets its own goals.

SMM in action: stages of promotion

SMM promotion is not an easy job, carried out in several stages:

Choosing a site for your target audience. Why might this be important? Because there are quite a lot of social networks now, and each has its own contingent. Accordingly, their interests are different.
Placement of a communication platform. Having decided on a social network, it is important to think about where the audience will gather for communication. What could it be? A specially created group, or community, or public, or your account. The main thing is not this, but that this platform is constantly working, giving the audience “bread and circuses”, i.e. the content it needs. And this is the next stage.
Content creation and posting. It should not only be interesting and useful, but also viral, that is, one that is liked and shared. To quickly promote your public, you need to invest money and run advertising.
Making a profit or monetizing the project. The most difficult and ambiguous stage, because the main goal of the SMM manager is to ensure that the bulk of subscribers are transferred to the customer’s website and become consumers. Here, whoever is lucky. Known different cases monetization is both successful and exactly the opposite: you can achieve good earnings and on a group with a number of subscribers of 3 – 5 thousand, and you can get “mere pennies” from groups of “hundred thousanders”.

Here, perhaps, it would be useful to recall the development of the right strategy and tactics for successful implementation project. And also that in every business, in addition to the plan, you need your own mechanisms and tools.

SMM tools

This paragraph of the article will be the shortest, because I have already written about Internet marketing tools and do not want to repeat myself. You can read about this in my previous article about. By the way, you can watch a video there detailed analysis all SMM tools and find out how it all works.

I also advise you to refer to another of my earlier articles “”, where you can learn a lot useful information and even life hacks on this topic. Don't be lazy to do this. After all, your success will depend on how effectively you use SMM tools.

Pros and cons of SMM

Any industry has its pros and cons, and before starting any business, you need to weigh the pros and cons. Let's now look at what priorities social marketing gives and whether it is worth doing it at all.

So, these are the benefits of a guru social marketing put forward in the first positions:

Demand. The demand for the services of SMM specialists is steadily growing.
Freelance work. Having understood IT technologies and mastered SMM mechanisms, you will be able not to “steam” in the office. Many people prefer to work from home.
Creative path. An opportunity to show all your hidden talents.
A huge audience of potential clients: after all, social networks have millions of users.
Minimum costs at the start and high payback after promotion.
Solid reward for quality services promotion. The minimum cost of one SMM project is from 30,000 rubles.

What about the downsides? I would prefer to call them difficulties that will have to be encountered in the course of work. And first of all this:

Selection of content that favorably illustrates the promoted product. It requires a rich imagination, which is inherent in few people, and a considerable amount of time to find the right material and design it.
Working with advertising. Most likely, it won’t be possible without investments. You will have to spend money on advertising the product, and you will still need to learn how to do it.
Competition. Business is firmly moving to the Internet. This is where competition comes in.

How to become an SMM specialist?

Since the specialty in question would most correctly be characterized not as narrowly focused, but rather as broad-profile, a lot of knowledge and skills that an SMM specialist must have are required.

What knowledge and skills should an SMM specialist have?

It is clear that he must know the basics of marketing first, but also:

understand information technology,
know media automation tools and be able to use them,
know the features of community management,
have analytical skills,
understand and be able to use targeted and other types of advertising,
have communication skills,
be able to establish contacts and interest,
be creative: be able to create exciting viral content,
be able to develop and put into practice strategies to attract audiences from social networks to the customer’s website.

Self-organization and self-discipline are important qualities. If a specialist needs a kick from his boss, then he is a bad specialist. However, excessive initiative is also unnecessary. As you know, it can be “punishable.” Here it is important to “find a middle ground” so as not to “burn out.”

Where can you learn this?

Social marketing can be learned in specialized online schools or courses, of which there are plenty on the Internet. In a separate article we have compiled a selection and review for you best courses according to SMM.

Of these, we can highlight the TOP 3 best:

Course from the ConvertMonster project.
Three-month course “SMM Manager” from the online university Netology.
“SMM Manager” course from the Geekbrains portal and Mail.ru company.

Apparently, there are options, there are many of them, because progress does not stand still. Those who want to study science can only “roll up their sleeves” and get down to business. Well, when you “grind your teeth on this granite,” you will, in the same way and without difficulty, find something you like in the online space, since this business is modern, relevant, and profitable.

Let's sum it up

So, we looked at what SMM is. I tried to present the material as simply as possible. I hope it was clear.

Summarizing all of the above, we can draw a simple conclusion: SMM is in trend today. It's difficult but effective method managing trade turnover and relationships in the network. This is a varied and promising job that will suit energetic, pragmatic, people who keep up with the times.

In the next article we will look at the profession of an SMM manager in more detail. Stay tuned.

I would like to believe and know that the article was useful and helped in some way. One way or another, I look forward to your feedback, comments, and suggestions. Let's discuss. For now - bye. And see you again.

It’s hard to imagine that once upon a time few people believed in the success of social networks. The services were considered unpromising not only for business promotion, but also for simple communication. Today, the social segment of the Internet is one of the fastest growing.

Features of business promotion on social networks: VKontakte

Choosing a social network for promotion is not easy. Experts recommend taking a comprehensive approach to promotion: using several platforms. VK is an almost universal service. Promotion of a photographer on social networks often begins with promotion on VKontakte. In network groups, other services and various goods are effectively sold. You can also start promoting a restaurant on social networks with VK. The main condition is that the main target audience of the company is concentrated in this network.

VK has a number of advantages over other services. The main thing is deep targeting. Promotion here can be carried out taking into account the gender, age, interests, profession of representatives of the target audience.

The VK group can be positioned according to interests, assortment, and brand. Communities of the first type are the most popular. Brand groups unite about 7% of VK users. According to statistics, about 12% of users join assortment communities (offering certain goods and services).

Promotion of services on social networks: Facebook

Facebook has been called a marketing breakthrough. But the service is quite specific. Strength Facebook is its user. He is usually educated, successful, and has a certain level of purchasing power.

A special feature of the network is its coverage. Facebook has an audience of billions, but is not considered a mass network. Mostly specialists of various levels and fields of activity, middle and senior managers, programmers, marketers, etc. communicate here. Respectively, efficient network may be to promote innovations, technologies, branded equipment, business solutions. But promoting a dishware or baby food store on Facebook is a thankless task.

Unlike VK in Facebook users show more interest in branded publics than in interest groups. This can be used to promote the company.

Brand promotion on social networks: Twitter

Promoting a product on social networks is impossible without posting relevant content in public pages or groups. It may be different, but practice shows that text content is of the greatest interest. Twitter has a strict limit on post length. One message cannot exceed 140 characters. This is not enough for full promotion through text content. But Twitter is still actively used to promote companies, brands, and personalities.

Promotion is carried out by creating and maintaining your own Twitter channel. There is no single effective (universal) mechanism for this. Most often, promotion specialists use the technique of announcing events on the channels of popular Twitter bloggers.

Promotion of services in social networks: Google+

Many specialized agencies today offer promotion of services on social networks, including Google+. The young network is not positioned as a competitor to FB or VK; it has its own features. Google Company recently introduced so-called business pages. The latter are full-fledged representative offices of the company in Google.

It has been noticed that for sites that have representation in Google, the same name search system is more loyal. In addition, clients can leave reviews on the business page, so potential customers will see them. Company data is automatically sent to Google Maps. Therefore, there is another advantage of having a business page: in the search results for a commercial query, the first to appear are companies that are indicated on Google maps.

Mistakes of company promotion on social networks

Promotion in the social segment of the Internet has many nuances and features. Not every project turns out to be successful. Three factors lead to low performance indicators: typical mistakes promotions:

Incorrect use of strategies, promotion methods, violation of promotion rules.
Principle fast acting. Promotion according to the scheme: created groups wherever possible, generated traffic, completed promotion.
Lack of a clear end goal.

The main mistakes when promoting a brand, company, product or service will be avoided by productive cooperation with experienced specialist for promotion on social networks. Naturally, such cooperation will not be free. But the investment is worth it. If your ultimate goal is to increase your company's profits, you probably shouldn't skimp on the tools to achieve it.

Is there a universal scheme for promoting a business on social networks?

Each customer of promotion services wants to clearly understand what and how will be done to achieve the goal. Many people are interested in the question of the existence of a universal (tested, effective, non-failure) scheme. There really is such a scheme. But it is more correct to call it basic rather than universal. Based on this scheme, network promotion programs are built, taking into account the specifics and characteristics of a particular site.

The basic scheme involves interaction with the audience to increase the latter’s loyalty to the brand, product, service. If the ultimate goal of the customer of promotion services is to increase sales, then the following algorithm works effectively: arousing interest among potential client, identification (formation) of a need, presentation of a solution (service, product), closure of the need with this solution (service, product), communication and after-sales service, formation of a new need. Afterwards the cycle repeats.

This scheme is actively used by foreign specialists in the network promotion of brands, companies, goods, and services. Its effectiveness has been repeatedly tested in domestic business segments.

What does this scheme of working with the target audience provide? It allows you to get those 20% of customers who will bring the company up to 80% of profit. In essence, the scheme provides the customer with promotion services by real buyers of services or goods.

Promotion on social networks is an accessible and in-demand tool. But, like any other, they need to be able to use them correctly. Do you want to minimize risks (image, financial) and get effective results in a short time? Trust the implementation of projects social promotion professionals of Unis-pro LLC.

What does Unis-pro offer?

Our company implements a maximum program to ensure that your group/page fulfills its tasks:

Product audit,
Analysis of the competitive environment,
Determining the target audience,
Copyright (brand information),
Attracting subscribers,
Filling content.

You can order an audit now. An audit of a group on social networks is carried out free of charge. We will not only analyze the current situation, but also give recommendations, some of which you can implement yourself.

What is included in social media promotion?

Analysis of the current situation,
Development of a promotion strategy,
Preparing and posting content in a group, on a page,
Moderation, communication with participants, subscribers,
Attracting participants/subscribers to a group, page,
Setup and maintenance advertising campaign(VK, FB, Instagram),
Attracting clients.

Maintenance cost (per month)

x Twitter service – 5000 rubles.

x Google+ service - 5000 rubles.

x Maintenance of the Vkontakte group - 10,000 rubles.

x Service Facebook groups- 10,000 rubles.

x Service for the Odnoklassniki group – 10,000 rubles.

x Instagram service - 10,000 rubles.

Hello, dear readers of the blog site. Today I want to talk about such a channel website and business promotion, like social networks. The topic is very relevant and gaining increasing popularity. A little earlier, I wrote an article where I listed and compared all those available on this moment(including social networks). After that, I published a general article on and began to have a specific conversation about.

In a nutshell, you need to use any possible means to get a target audience that will be ready to accept and possibly purchase the services or products you are promoting. Another question, who benefits from advertising on social networks And is this method suitable for everyone?

Which website is suitable for promotion on social networks?

I recently published an article about modern, where I said that it is pointless to start promoting a website without preparing it for this action. On social networks, the situation is exactly the same. Not every website or business project can be promoted through this channel. Let's see which website (business) is suitable for promotion on social networks and what characteristics it should have.

I think that we will further develop this topic in subsequent publications. Don't switch.

Good luck to you! See you soon on the pages of the blog site

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