App development apps: how to make an app for iOS and Android yourself. Application designers: a stone ax or a thin modern tool? Ideas for mobile applications

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Probably every businessman at least once thought about how to increase the profit of his company and at the same time invest a minimum of funds. This issue is relevant for all entrepreneurs, regardless of their field of activity. This could be the sale of clothing, accessories, electronics and other goods in online stores or intermediary services. Absolutely all business owners strive to understand what guides the buyer when making a purchase, what he wants to get from the product and satisfy his needs as much as possible, and therefore increase his own profit.

Today, one of the most effective and effective ways is a mobile application for an online store, with which you can not only increase conversion, but also make good advertising Your company. Given the rapid breakthrough in the field high technology You no longer have to turn on your computer to find the information you need or make a purchase. Enough to have on hand mobile phone and Internet access, and you can easily order pizza delivery to your home or buy the item you like.

A mobile application is a relatively new modern channel for promoting goods and services and retaining customers. However, almost no one in the CIS uses this tool. Only 0.000001% of companies have a mobile application.

Now in the West, mobile applications are experiencing a real boom. The number of people who use them is growing exponentially. In this matter, the CIS is 5 years behind, and this market is practically free.

Incredible growth recorded in 2015 mobile applications in all categories. According to the latest data, 73% of the time spent using phones is working with applications, and 33% of them are functional, that is, related to ordering food, reading reviews, etc.

It is already obvious that in the near future mobile applications will become one of the main sales tools.

To promote your products and services through a smartphone application, you only need basic level understand user psychology. It's simple: your potential client spends free time in this environment - it means that you can take a break from all the problems and provide the opportunity to have fun while using your application. To do this, you don’t need to load the product with redundant information, create it intuitively clear interface. And one more thing: give the user some small bonus (a discount in a restaurant, an interesting news feed, exchange rates, new photo filter). Such a simple marketing move unconditionally brings results - customer loyalty.

Who are mobile apps suitable for?

The development and creation of a mobile application is a relevant and progressive tool for promoting your own company. Its main advantage is that it is at the fingertips of a potential buyer or client at any time. Accordingly, it becomes easier to promote your brand or enterprise. But you should understand that this is not a panacea and using mobile applications is not advisable for all types of business.

Who will this software help improve efficiency? What types of applications are there? In this article we will answer all these questions.

Everyone has it, so I need it too!

It's unfortunate, but this approach to this issue is very common. When the Foursquare service began operating on the market, many brands and companies wanted to have their representative office there. Moreover, no one could really explain the reason for such a desire. An identical situation is developing in the area of business attitudes towards mobile applications. It is worth noting that mobile applications will not be affordable for many businesses, but the most important thing is that even if you find a budget, it may completely fail to cope with the tasks.

Let's look at the areas in which mobile applications are ideal and help:

1. Online stores. This is great for such sites. additional source sales, easy access to special offers store, increased loyalty and conversion;

Rice. 19.1. Amazon Shopping App

2. Restaurants, cafes, pizza or sushi delivery. For such companies, mobile applications provide an opportunity to improve the quality of service, make the ordering process as convenient as possible, and not lose interaction with customers. All this allows you to significantly increase implementation;

Rice. 19.2. Sushi WOK app

3. Taxi services. This application is very useful for the user, because with its help you can make an order, see the location of the car and the status of the call.

Rice. 19.3. Yandex.Taxi application

Planning a mobile application

If we look at today's active society, we see the following: everyone has at least one mobile device that is connected to the Internet. Smartphones and tablets are inseparable companions for many people. Part of society simply does not understand how to live without these gadgets. This reality is ideal conditions for starting to implement tools for a deeper dialogue between the company and its target audience. Modern marketing trends suggest the need to constantly remind customers about the brand, increase loyalty, and actively increase sales.

Accordingly, we can formulate main task A successful mobile application is to get into the potential client’s mobile device. And ideally into all the user’s gadgets. To do this, you will have to spend money and develop an application for different platforms. Today the most popular operating systems are Android, Apple iOS And Windows Phone. This means that you need to pay attention to developing applications for the Play Market, App Store,Windows Phone Store.

To summarize, we can conclude that mobile applications are necessary to perform the following tasks: optimization and simplification of business processes and provision of target audience additional benefits and opportunities.

They serve to implement the following functions:

An additional source of orders and sales.
Assistant in booking tickets and tables, managing banking operations.
Loyalty stimulator. Thus, applications can be used as a card for accumulating discounts or bonuses.

You must devote time and resources to getting to know and analyze your target audience. Without this, it is impossible to create an effective mobile application for business. First you need to determine the gender and average age of your potential clients. Find out which operating system they prefer. It may happen that such basic points were not taken into account at the development stage and the application may turn out to be completely useless or irrelevant. You need to understand that developing a high-quality application will require a serious budget, so you need to approach the preparation very responsibly.

The main task is to offer the user an application that will solve his problems. He should be happy to download and understand that now his life will be a little more convenient and easier.

To get used to using mobile applications, and not to perform conversion actions using old methods, you can stimulate customers with additional discounts and other bonuses when ordering from a mobile application.

Using the application, you can actively stimulate sales. For example, if you sell pizza, you can send push notifications during lunch hours. Remember that this should not be intrusive and create a feeling of friendly advice or help in choosing.

What needs to be done before starting development?

Conduct a consumer opinion analysis and find out what inconveniences customers experience when interacting with your business.
Consider which of these problems a mobile app can solve. Are there any contradictions between the solutions and the existing work scheme?
Consult a professional. The specialist will tell you how effectively the mobile application can work in your case, what functions it can perform. Sometimes the desires of business owners do not match the capabilities of programmers, and it is simply impossible to create the necessary set of functions.
Conduct a competitor analysis. Find out what mobile apps are already in use in your market segment. Think about how you can improve them.

How to create a mobile application?

Today, to create your own application, it is not necessary to look for expensive mobile application development studios. We present to your attention an overview of modern online designers for creating mobile applications for online stores.

1.FlipCat

Rice. 19.4. Service FlipCat.ru

A service called FlipCat.ru offers to create mobile applications for online stores on iOS platform and Android. Key Features:

Availability of a free demo version.

Anyone can try to create their own online store inside general application FlipCat. Of course, like any demon paid version, the FlipCat service has a limitation - the maximum number of products should not exceed 100 units. Also, in the demo version, your store will not be available in the AppStore. If you want a full-fledged application for your store, which will be placed in the AppStore, you need to use the full version of the service.

Clear control system

Any person who uses the Internet at least once can understand FlipCat's personal account. The system allows import of an assortment of goods from any Online store CMS, by downloading a yml file (according to the Yandex XML standard).

In addition, all products can be added manually. This method is ideal even for those who do not yet have own online store, but there is a great desire to promote your products and services through mobile marketing.

Regular service updates

The service developers try to take into account all the wishes of entrepreneurs and clients using the applications, which is good news. All new updates are provided free of charge. We can say with confidence that a team of real professionals is working on the project, who strive to make the service better and more convenient.

The audience of your stores is middle-income and above

The FlipCat service focuses on solvent clients who are able to invest 40 thousand rubles. One-time, but large payment. This point can be noted as negative, since there are other services that offer to create a mobile application for a much smaller monthly payment.

The mobile application from the FlipCat service is native.

This is an obvious advantage! With such applications, unlike HTML, you can:

get high speed application operation;
have fast access to your store directly from the desktop of your mobile device;
notify application users about the arrival of new products, ongoing promotions and offers;
save your data and user data for more convenient work;

The following can be said about the FlipCat service. This is a convenient and simple service for creating a mobile application for the target audience of iOS and Android.

2. 4mobil.ru

Rice. 19.5. Service 4mobil.ru

4mobil.ru is another platform used to create online stores on mobile devices Oh.

Main features of this service:

Possibility of creating an online store on any platform.

A definite plus for 4mobil.ru. Unlike the first company, the audience is a little wider.

No free version

The company's website states that the service is paid only. Most likely, this means creating a custom online store. This is good, but not every project is profitable, so it is much more interesting for entrepreneurs to use free versions, albeit with less market coverage. There is also no ability to preview the application or create test cases.

Convenience and simplicity

IN this service You can independently select the set of functions that you will use in your store.

Studio 4mobil.ru is considered one of the first to enter the application development market

Thanks to this, the company has earned a reputation that now works for it.

Applications are created based on HTML for all versions of mobile devices on all platforms.

Of course, there are opinions that the future belongs to web applications, but this moment they work relatively slowly, are non-unique and widespread.

If you need simple and convenient catalogs– don’t hesitate and choose FlipCat. With this service you will enter the market iOS devices and Android at minimal cost, and at the same time get excellent result. In addition, the company offers services for creating custom mobile applications, with a portfolio of more than 100 successful projects.

If your main goal is to cover the market as much as possible, in this case you should choose 4mobil.ru. Your store will be available on all mobile devices as the company develops applications for all platforms. But it is worth noting that this is both an advantage and a disadvantage, because the quality and speed of work remain in question. In addition, you will not be able to notify your potential buyers about product receipts or ongoing promotions, since these functions are only available for native applications. The cost of the service according to the site is more than 20 thousand rubles.

If you find an error, please highlight a piece of text and click Ctrl+Enter.

You can find out the cost of developing an application and order inexpensive services from a webmaster in Moscow on Yuda. Specialists registered on Yuda have extensive practical experience in creating various applications turnkey, for which they use a wide range of platforms and programming languages. An experienced programmer will prepare a strategy and develop the most accurate solution to the problem inexpensively, in the shortest possible time.

List of services of specialized developers

Programmers registered on Yuda provide a full range of application development services for any operating systems: from elaboration terms of reference and preparation of documentation before supporting the project in the future and implementing the server side.

The work of Yudu artists is aimed at developing various applications that bring significant income to your business on the Internet. Benefits of creating mobile applications:

significant cost reduction
obtaining maximum profit
improvement of financial situation
influx of a large number of new clients
business process optimization

The list of application development services includes the following stages:

preparation of technical specifications - at this stage of design and development, the programmer determines the functions and tasks of the future application, and also determines the timing of the work and its cost
creating a design that attracts user attention, a convenient structure and interface of the application
graphics development
production of software for any operating system
verification of the application at all stages of design, preparation and production
launching the created mobile application

By placing an order for the development of a program on Yuda, you get the task completed at a high professional level, thanks to the experience of the masters registered on the site.

Applications for smartphones and tablets are created by Yudu performers (private craftsmen and web studios) on a turnkey basis. At the same time, they take into account all the wishes of the customer and technical features specific project. Developers registered on Yuda themselves publish their created programs in application stores, while guaranteeing comprehensive technical support for the web site. All you have to do is distribute the created product among potential users. A specialist will explain to you how to do this inexpensively.

You can find and order mobile program development services on a particular platform and find out the cost of their turnkey creation in Moscow right now by placing your application on the Yudu website.

How much does a software developer cost?

Prices for application developer services are determined on the basis of technical specifications. You can also indicate the acceptable cost of creating applications for yourself by indicating the amount when filling out the application.

Approximate prices for the production of custom applications in Moscow are presented in the price list on the Yudu website and the profiles of the performers. The contractor will calculate the final cost of developing the application after receiving all the necessary information regarding the order. The calculation is carried out taking into account:

urgency of the task
requirements for structure, interface and graphics
number of platforms
the amount you have allocated for the implementation of the project

Yudu performers work without intermediaries. This type of cooperation involves the possibility of changing the initial prices for services in order to maximally adapt to the customer’s capabilities.

When creating custom applications, webmasters offering services at an affordable cost on Yuda make sure that they are adapted to an already functioning business and guarantee:

original and high quality design
functionality
ease of management and use
timely testing and troubleshooting of the program

The calculation of the project implementation time is carried out while discussing the details of the order with the foreman. The deadlines for execution depend on its volume, subject matter, functionality and the total amount you have.

The faster the work needs to be done, the higher the prices for creating programs for phones and tablets. Therefore, how much the work costs and how quickly it will be done, the master will tell you only after studying the technical specifications and agreeing with you on all aspects of the task.

Benefits from ordering services on Yuda

Private performers are now more popular than large specialized companies and studios. The quality of service remains at the same level, but a freelancer working only for himself has a number of strong advantages over companies. This may include:

favorable cost of mobile application development
quick response to your task
discussion of the task without interruption from the main activity, remotely, which will not take much time

When registering specialists on the Yudu website, their information is carefully checked, so you can entrust them with work of any complexity.

To find and order a service from a webmaster with experience, place a request on Yuda indicating your requirements (deadline, cost). The system will automatically select specialists at the desired cost, significantly saving your time.

If you need help in selecting a contractor who can implement a project at a reasonable cost, you can always get answers to all your questions, including financial ones, from Yudu’s managers by phone hotline. While the performer has not been selected, you can always change the terms of the task.

Compare the cost of developing an application from different Yudu providers and order a service from a specialist who offers inexpensive and high-quality work.

A mobile application is a program designed specifically for a smartphone, communicator or tablet. Applications are created for a specific operating system (for example, iOS or Android) to perform a specific task. Such tasks can be solving an everyday problem, helping in business, or simply entertaining the user.

More details

Where can I download applications?

The most important mobile programs are always installed in gadgets by default. In particular, the first applications are considered to be a contact book and a service for sending SMS messages. With development cellular communications and programming technologies, mobile programs have gone far ahead, and gadgets have turned from means of communication into multifunctional tools.

You can install only through official store AppStore– such a restriction serves for security and protection against viruses. The best are posted in Google Play– this store can boast O more free programs in Russian than the AppStore. Installed on Android third party programs(including those developed by yourself) – download restrictions only from Google Play No. Owners of smartphones should contact Microsoft Store, however, there are still few applications there, because the store has just entered the stage of active development.

Do I need to pay for apps?

Both paid and free programs. Most programs are distributed according to the “freemium” model, which assumes that the user can install an application with limited functionality for free, but will have to pay for full functionality. There is no need to be afraid that the expenses will be impressive - many programs have a more than liberal price, which does not exceed 100 rubles.

The topics of mobile applications are completely diverse. You can find out which applications occupy leading positions in their niches from the selections on our site.

The development of telecommunications technologies has led to the fact that the majority of socially active people have a smartphone or tablet and actively use them. An undeniable advantage Such devices are able to connect to the Internet to be online wherever cellular communication is available. Ordering a taxi while walking in the park, choosing furniture while having lunch in a cafe, buying tickets to a concert while jogging - all this is possible with the help of special utilities.

What is a mobile application for business

Any smartphone or tablet contains a pre-installed operating system and programs. These are basic applications for everyday use (for example, organizer, alarm clock, camera, phone, calculator). In addition to them, the user can install any other software in connection with his needs. It could be a new game, messenger, browser, etc.

A mobile application for business (mobile app) has its own application features, so the meaning of this concept differs depending on the context of use. There are two possible ways to define it:

A program that is used in the daily work of a business, helping it effectively achieve its goals (for example, cloud Google storage Drive).
A program developed for use on smartphones by third-party users solely for the benefit of a specific business (for example, a movie poster).

Both concepts are used in everyday life, but when talking about a mobile application for business, the second one appears more often. Such software helps businesses attract new customers through traffic from smartphones, and the main impact can be:

Direct. In this case, the program directly informs about the services of a business (for example, this is what an online store catalog does) or does it by subscription.
Indirect. The user installs the utility on a smartphone because of other useful features, and marketing messages come in the form of an add-on. For example, a gardening store might distribute a program calendar to its customers. lunar phases, which makes notifications about its new products or promotions once a week.

Difference from the mobile version of the site

It may seem that a smartphone utility performs the same functions as the mobile version of a specific company’s website, but this is not the case. The main differences are that:

The version of the company's website for smartphones and tablets is an adaptation of the basic Internet resource, a lightweight version of it. A mobile application for business does not pretend to be so comprehensive; it is often dedicated to one particular area (for example, ordering pizza to the office).
The mobile site is located on an Internet server, the user opens it using a browser. The application is installed on the client's smartphone, this separate program, which must be launched when necessary.
From a technical point of view, a mobile site uses the same Internet technologies as its main version, adapting the size and structure of the resource to the requirements of smartphones and tablets. For this reason, it is not always displayed correctly on different devices. The application is initially adapted for a specific operating system (Android, iOS, Windows Mobile) or uses a cross-platform principle, so there are no problems with display and operation.

Goals and purpose

The development and use of a mobile app in marketing helps a business solve several problems simultaneously, effectively complementing other channels of interaction with customers. The main goals of such applications are:

Increased sales. A business should be profitable, and every marketing tool should help generate profit. Software solves this problem both directly, by reminding a potential client about new promotions or discounts, and indirectly, by arousing his interest in a particular company/brand.
Promotion of loyalty programs. The most common example is a cumulative discount that encourages repeat purchases. With its help, businesses not only retain customers, but also increase sales. It is not profitable for a user who has accumulated a 10-15% discount to turn to other stores/services where he does not have such an advantage.
Attraction of new clients. In order for users to learn about your company's offers, they must first install a mobile business application on their gadget. A 50% discount on a cinema ticket or a free croissant in a cafe will be suitable bonuses for those who install the software on their gadget. When receiving a menu or current movie poster in the future, the client will quickly appreciate the amenities offered.
Interaction with the target audience. Mobile app development helps to effectively influence potential customers of any business. By default, a user who has installed software on a gadget is considered a representative of the target audience who shows interest in the company’s products/services.
Providing competitive advantages. Not all companies resort to mobile applications for business, even in mass segments of activity (food delivery, entertainment industry, grocery stores, etc.). Players who have a strong foothold in the field of telephone content gain an advantage - their clientele becomes much larger, users learn about new promotions or order goods from any location accessible to cellular communications.
Opportunity automatic mailing push messages. This is necessary and useful service, allowing you to distribute information to your target audience in the form of short pop-up ads. The principle of push notifications implies quickly informing the client and the ability for him to follow a link to an Internet page or tab with more complete information about the product/service.

The effective functioning of a mobile app is ensured by several components. These include:

Software development. The goal of this stage is to create original and functional software with a simple interface.
Marketing strategy– a set of measures to promote development on the market. At this level, the client installs a mobile app on his device and tests its capabilities.
Creation of content in the company's areas of activity. This is the longest stage. The longer a client uses the software installed on his gadget, the more information about new products or promotions he receives. This should lead to more orders, the main goal of the software.

What problems do business applications solve?

Along with the development of client software, the company needs to take care of increasing the efficiency of its own work. Mobile apps are used here too. The main tasks that mobile applications for business solve for this purpose are:

Automation of the organization's activities. For example, the Jowi system for cafes and restaurants has separate modules for waiters, cooks, etc. These blocks are synchronized with each other so that the accepted order immediately goes to the kitchen, and the administrator can easily control the execution.
Development software products for employee collaboration. They include internal messengers and trackers that facilitate communication (including during field work), project management systems and applications for multi-access to files.

Using Business Applications

A businessman who is thinking about developing programs for a smartphone should be convinced of the need to implement them. A mobile application for business is effective remedy communication and increasing sales, but with all its advantages, it is not suitable for everyone for the following reasons:

Their use in a business that has a narrow consumer niche will not be effective (for example, industrial equipment, or a small store), because the costs of releasing a mobile app will significantly exceed the benefits of their implementation, the money will be wasted.
The use of such utilities is an ideal addition to the official website of companies whose products or services are designed for mass consumers: large supermarkets, cinemas, cafes, restaurants, etc. Users will appreciate this interaction channel if they receive additional services(for example, convenient ordering of tickets for concert events), and push messages about discounts and bonuses will help retain customers.

Areas of activity and directions

A wide audience of consumers of the company’s goods or services ensures the effectiveness of using a mobile application for business. Such software development will be effective for the following areas of activity:

Tourism. Using the utility, users will not only learn about hot tours or new resorts, but will also be able to search for hotels with suitable conditions and book rooms in them.
Catering establishments. It is convenient for a guest to study the menu on his smartphone before visiting a restaurant or cafe. Using smartphone programs, it is easy to implement the possibility of booking tables or discounts (for example, “every fifth visit is half price”).
Medicine. The program may contain an up-to-date doctor's appointment schedule with the ability to make an appointment and a reminder function.
Auto business. For owners of a comprehensive car service, a mobile app is a powerful tool for attracting customers. The driver always has a smartphone at hand, so with its help the user can check the availability of specific spare parts, see the schedule of repair work and the degree of readiness of the car, and accumulate bonus points at the car wash.
Beauty industry. For SPA salons and hairdressing salons, this software provides the opportunity to optimally distribute working time due to pre-registration, inform customers about new promotions. It is convenient to collect information on the number of visits by scanning QR codes on a smartphone.
Delivery services. The program will offer the user the opportunity to conveniently place an order in a few touches. A similar effect on personal computer starts with launching the browser, searching for the required site, selecting the desired dish, etc., which will take much more time.
Services sector. It will be successful to use a mobile application for business by cargo transportation, courier delivery, and consumer services companies. In all these cases, the client can set up a mobile app on his smartphone to conveniently track the status of his order.
Sport. A program for a fitness center or gym will offer the user the necessary information about prices and services and provide the opportunity to use the necessary services. For example, for those involved in sports, recording the training done and the expected results is convenient tool.
Leisure. The use of such applications by entertainment venues (cinemas, nightclubs, concert halls, etc.) has the same advantages as companies in the beauty industry. The software collects information about the repertoire, provides the ability to order tickets from a smartphone, and accumulates discounts for regular visitors when registering in the system.

How to calculate the expected effect

A company planning to use a mobile application for business needs to understand that its development and implementation is a long-term investment. The costs will be higher than when creating a corporate website. On at this stage With the development of Internet technologies, one cannot expect that software for a smartphone will be able to quickly pay for itself, becoming a successful startup, but there is an opportunity to occupy a niche that brings a stable income. It will be easier for a company using such developments to achieve the following goals:

gather an audience of thousands of users;
receive a large number of orders from mobile traffic;
stimulate customers with accumulating discounts.

It’s not enough just to develop such software, it needs to be skillfully introduced into the market, using all available channels of interaction with customers (website, social networks, QR codes on coupons) and conducting special promotions for users who installed it. By promising a symbolic discount for ordering through the software, it will be much easier to accustom the audience to it. At the same time, you need to ensure that the processing of applications received from the application and its information saturation do not lag behind the site in terms of efficiency, otherwise clients will move to it.

Ideas for mobile applications

When thinking about developing a mobile application for business, company management must understand that currently similar utilities designed primarily for the socially active population aged 20 to 50 years. To gain a competitive advantage, an entrepreneur must implement an original idea in the software, which will become an incentive to install a business application on a smartphone, for example:

Identifier of clothing brands by barcode (for a fashion boutique).
Guide to the sights of the city (for the taxi service).
Recognition of performer/composition based on a fragment of a work (for a concert hall).
Regularly updated population statistics globe or a specific country (for the travel agency).
Tracking the health status of a pet (for a veterinary clinic).
cookbook with recipes for original dishes (for the supermarket).

How much does it cost to create mobile apps?

The final cost of a mobile application for business depends on many factors, which an entrepreneur can find out about by contacting specialists. The cost of its development is influenced by:

supported versions of operating systems (Android, iOS, cross-platform solutions);
custom controls (such as buttons or forms);
number of screens;
types of devices on which the software will be used (smartphones/tablets);
availability of a server part (required for online stores, delivery services, etc.).

There are application designers that help you assemble a utility without writing a single line of code, but it is better to entrust the process of creating it to specialists. In this case, the client will receive not only a guaranteed result achieved taking into account his wishes, but also further technical support for the product. The table shows the average prices for developing utilities in Moscow:

Complexity	Development time, hours/months	Cost, rubles	Additional features
		100 000 – 200 000	Company information, contact details, location map
		200 000 – 350 000
			All of the above + interactive charts and calculators, offline maps, administration, statistics collection.

Depending on the complexity of the task, work on the order will take from several months to a year or more. Main stages of development:

Analysis of the original idea. Having received the technical specifications from the customer and required material, software development studio specialists are thinking through the best ways to implement it.
Creation of the first version of the project. At this stage, a project map is created that displays the utility in operation, a transition system depending on user actions, etc.
Interface design. Preparation of graphical implementation for user screens, taking into account various scenarios and states. Usability research at this stage helps to ensure ergonomics and rationality.
Programming utility. Preparing code for a mobile app. The customer periodically gets acquainted with the intermediate results and makes his additions.
Development testing. Checking the program in test mode and optimizing it. Preparation for final acceptance by the customer.
Publishing a mobile app. After approval of the development by the client, it is placed in open network access through submission to the AppStore and/or Google Play stores.

Business in your pocket - the best mobile applications

There are many different business utilities on the market today with useful functions, but the user is unlikely to install them on a smartphone in large quantities. Maximum 3-4 titles, otherwise you will have to spend a lot of time looking at your smartphone screen. Their choice is individual - one needs to have a news aggregator, the other needs a legal framework, but both cannot do without, for example, an organizer. The table shows the most common utilities among business people:

Name	Platform	Purpose
	Android, iOS, Windows Mobile	English-language service for monitoring reporting	Free for 3 employees, for each additional one – from $6.5 per month.
	Android, iOS, Windows Mobile	To summarize cost data	Free 30-day trial, then $5/month.
		To create an electronic signature	Free for the first three uses, then $5 for 10 documents or $40 per month.
		For hotel reservations	For free
		To scan documents	Basic version is free, premium version (additional services and 10 GB cloud storage) - $5 per month.
	Android, iOS, Windows Mobile	Planner for project management in small teams	For free
	Android, iOS, Windows Mobile	To organize your notes	IN free version there are restrictions ( maximum size notes 25 MB, monthly traffic volume 60 MB). Paid packages (for example, Evernote Premium for 219 rubles per month) are less limited.
	Android, iOS, Windows Mobile	To interact with a cloud file storage service	For free
		Organizer-planner for smartphone	For free
Consultant Plus	Android, iOS, Windows Mobile	Legal system with legislative framework	For free
	Android, iOS, Windows Mobile	Time manager for organizing tasks	Free, there is a paid version with advanced features.

Weekdone – reports from employees

This software helps management monitor the performance of their employees. The head of the organization creates an account in the system, registers his employees there, after which each of them receives a weekly message about the need to prepare a report. Its standard version includes the results of work for the week, immediate plans and problems that arose during this period. The utility analyzes the sent performance information, providing it in graphic form. A serious disadvantage of the program is the lack of a Russified version.

Expensify – synchronization of credit cards and accounts

This application makes your accounting tasks easier. Having made the necessary expenses, employees need to take a photo of the confirming check or receipt, and at the end of a given period (for example, the end of a business trip), the system will independently generate a financial report. In this case, the program will sort payments into specified groups and, if necessary, convert from one currency to another.

Signeasy – electronic signature on a mobile device

By installing this utility on a smartphone, the manager will be able to sign contracts and issue approval visas while away from the office. Signeasy supports common file formats such as doc, xls, pdf, jpg, etc. and is integrated with cloud data storage. The advantage of using it is paperless circulation of documentation and remote work with digital signature, disadvantages - paid content.

Booking – hotel booking service

Camscanner – document scanning capabilities in a mobile application

This Mobile app is a portable scanner replacement and easy way get a high-quality digital copy of the required document. The program automatically determines the scanning boundaries, builds optimal brightness and contrast parameters, and saves the image in pdf formats, jpg. You can transfer a scanned copy to cloud storage or send it by email.

Asana – mobile application for project management

The developers of this utility emphasize that project management occurs without correspondence by email. Breaking the existing interaction stereotype, Asana offers the creation of a virtual workspace and filling it with ongoing and planned tasks. Initially, the program was developed only for iOS. In 2015, a version for Android was released.

Evernote - mobile notepad

A cloud-based tool for recording and organizing information in text, graphic or audio format. If necessary, data is synchronized on your work computer and smartphone. Most suitable for users free version. For businessmen working with a huge amount of information, there are paid packages, for example, Evernote Premium for 219 rubles per month has no restrictions on the size of downloads, and the size of an individual note is limited to 200 MB. In this case, the utility also searches by Microsoft documents Office (Excel and Word).

Google Drive - cloud storage

The program helps you access files stored in the cloud and make backup. By installing it on a smartphone, the user can save data (notes, photos, etc.) not only on the device itself, but also on cloud drive, where their more reliable storage is ensured. Additional benefit is the ability to grant access rights to the cloud to third-party users, replacing sending files by email.

Omnifocus - the ideal task manager

This software will help plan the workday of the company's manager and employees. Having created a catalog of tasks, you can set their priority by selecting an appropriate execution algorithm. The utility sorts entries by geotags, time and other categories, collects reminders from email, determines the user’s employment in the future, helping to distribute working time with maximum productivity. The program is designed for iOS, so it is only suitable for products Apple– iPad and iPhone.

ConsultantPlus - regulatory and legislative framework

The software contains regulations necessary for the functioning of the business. Besides federal laws, resolutions and decrees, ConsultantPlus offers the user other useful information (tax calendar, exchange rates). In the evenings and weekends, an extended operating mode is available to complement basic version judicial practice, legislation of Moscow and St. Petersburg, comments and draft laws.

Todoist - task manager

This good helper leader, helping not only to distribute planned tasks, but also to concentrate other useful information. Todoist makes it easy for users to create a shopping list or take notes. All information will be saved on the smartphone and will be in right moment at hand. Owners of the paid version receive reminders to email and have access to performance statistics. The advantages of the utility are good Russification and a simple interface.

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Do you doubt whether it is worth investing in mobile application development? You can do it yourself and absolutely free. You may end up with a test version that can be used to conveniently evaluate the effectiveness of your mobile strategy. And if you try, you will make a decent mobile application that will become the main tool for online interaction with owners of smartphones and tablets.

Is it worth making your own mobile app?

Costs. If you don't take my word for it, here are some facts:

By according to Flurry Analytics and comScore, owners of smartphones and tablets use the browser only 14% of the total time spent working with the device. And they spend 86% of their time on different applications.
Installed application- your direct channel of communication with the consumer. Just think: you don’t need to spend money on advertising or wait for a person to find you using Yandex. All that remains is to support the functionality the user needs and provide him with relevant content.
The number of purchases made using tablets and smartphones is growing both on the Internet in general and in RuNet. According to marketing agency Criteo, already in 2016, more than half of online transactions in RuNet will be made using mobile devices.

If you want, the application is mobile browser, in which only your site opens. In what case would a user install such an Internet browser? Only if he is interested in your product or information. Therefore, remember: the client who installed the application is a loyal and ready-to-buy representative of the target audience.

In this case, is it worth taking the risk and offering DIY applications to loyal customers rather than custom programs made by professionals for Android and iOS? Let's figure it out.

When can you create an application yourself?

Do you remember what website visitors need? They come because of the content or functionality of the resource. People want to get information, buy something, look at and comment on friends' photos, and so on. Mobile app users need the same. They are looking for information or making some kind of transaction.

Do you remember when a business could make a website on its own? It’s right when you don’t yet have money to collaborate with professionals, but you still have the time and desire to figure out WordPress or Joomla. The same situation is with applications. Self-created programs for iOS and Android can be roughly compared to websites built on open source engines.

You don't have to register to start working. Click the Create Now button on home page or select the Create App menu on the right top corner on any page of the service.

Select the appropriate application template. If we are talking about a content project, you may be interested in the following options:

Manual. This template allows you to create a guide program.
Blog. The application will help your blog audience read new notes from the screen of a smartphone or tablet.
Website. The template converts a website into an application.
Pages. With this template you can convert any content into an application with simple functionality.
News. The template allows you to create an application that is an aggregator of industry or regional news.
Page. The template converts offline content, such as an e-book, into the application.
VK Page and Facebook Page. Create an application that allows you to monitor updates of open groups on VKontakte and Facebook.
YouTube. Use the template to promote your YouTube channel.

How to Create a Blog App

Use the Blog template. In the appropriate field, enter the URL of your blog or RSS feed. Select a note title color.

Enter the name of the application.

Add a description.

Choose a standard one or add a custom icon. The appropriate image size is 512 by 512 pixels.

For creating boot file Click the Create App button. After this, you need to register in the system. Confirm your registration and go to your personal account. Here you can install the application on your mobile device, publish it on Google Play and Amazon App Store. The system also offers a monetization option. If you use this feature, advertisements will be displayed in the application.

Check how the application works on your mobile device. On a tablet, the program should display a list of blog posts in title and announcement format.

Open the template and customize the appearance of the application. Choose how to display content: one step per screen or a list of steps.

Use the editor to add text, images, videos or links. To add a photo to the program, upload it to Imgur hosting and paste the link into the appropriate field.

After editing the content, specify the name of the application, add a description and an icon. Click the Create App button. After creating the download file, install it on your mobile device and check its functionality.

Please note that most mobile devices by default block installation of applications from unknown sources. If a user downloads a program from your site or an app builder site, they will see a security warning when they try to install it. Some clients will probably refuse to install the program.

8 constructors similar to AppsGeyser

If the universal AppsGeyser constructor is not suitable for you, pay attention to similar services:

AppsMakerStore. Using the service, you can create applications of various types: from programs for Ecommerce to solutions for content projects. The designer makes applications for iOS and Android. The service interface is Russified. For beginners, there is an informative guide to using the constructor. The service is paid.
Mobincube. A tool for creating and monetizing iOS and Android applications. The basic functionality of the service is available for free. The designer allows you to create applications of different types.
Good Barber. Using this service you can develop Android and iOS applications. The constructor is paid, the cost of use is 16 USD per month.

Most of the services offered have an English-language interface. If you are uncomfortable working with constructors on English language, choose platforms with Russified content.

Application designers: a stone ax or a thin modern tool?

Don't go from one extreme to another. With the help of the proposed services, you can really create functional functional applications. The resulting programs can be used to solve different tasks: from enabling online trading to distributing content and educating audiences. Applications created in the designer can be published on Google Play and the App Store, edited, and monetized using advertising or paid installations.

Remember that simply creating an application is not enough. It is necessary to invest a lot of effort in its promotion. Contact us if you want to entrust this work to professionals who know exactly what needs to be done to attract new users.

Do not overestimate the services offered. Their obvious drawback remains their stereotyped nature. It's about both about the design and functionality of programs. In addition, access to platforms with decent functionality is paid. What is better: to pay the developers for their work once or to pay the owners of the designer for many years? Do the math for yourself.

And one more thing: if you don’t have time to create a mobile application yourself, contact our company. We develop mobile applications and .