Counting reposts. What are reports for? Main statistics indicators

Andrey Baklinov wrote a note for the Growth Hacks column about ways to stimulate the distribution of content on social networks.

Imagine you are running a blog for your company. We spent the whole evening writing a new note for the site, and finally it’s ready. You publish it, share it through your promotion channels and wait for an influx of readers. Readers who will repost it.

Oh well. In the end, everything was the same as always: three reposts were made by colleagues, five likes were given by the beloved girl and best friends, and an attempt to start a heated discussion with a sharp comment from a fake account was unsuccessful. Sound familiar?

This is wildly unpleasant. As if all efforts were in vain. What to do in this case? Write quality articles, friends.

You can get such advice in another article a la “10 tips on how to write a popular post,” which, unfortunately, is unlikely to be popular, and it will be difficult to find any benefit in it.

We will not torment you with these trivial tips, but will get straight to the point.

Why do people repost articles?

If you want your content to be regularly reposted, you will have to understand your audience. You will have to understand what and why they are interested in.

Not so long ago The New The York Times Consumer Insight Group did a very interesting study looking at why people share content. This has never been done before. Therefore, the results of this study turned out to be very useful for anyone who is building a strategy for working with the target audience on social media.

For a whole week, the company conducted personal interviews with users who often share other people's information in their feeds. In total, more than 2,500 interviews were conducted. And the following results were obtained:

Have you noticed that of all the reasons listed above, only one of them concerns the very personality of the person who shares the information? A completely logical conclusion arises - users want to share with their friends useful information, striving to make their lives better. By reposting, they are trying for others, not for themselves.

How to make articles popular and shared

The guys from Quicksprout and Neil Patel personally will help us with this. He put together a whole guide, following which you can increase the shareability of your notes. And we translated it, adapted it and added our comments.

Content

Make users look smart: post quality content from the very latest information in your niche (research, cases, news).

Make them feel useful: Post content that is meaningful practical significance and helps solve current problems.

By the way, the location of the buttons on the left side was also not chosen by chance. It is a proven fact that visitors spend most of their time on the top and left side of the page. This phenomenon is called the F-pattern and you can read more about it (in English).

Displaying buttons for mobile devices

Don't forget about your mobile audience too. Every year the number of users who surf the Internet from smartphones is growing at a breakneck pace. Moreover, while users still more often make purchases from computers, many people prefer to “consume” content from mobile devices.

If a significant proportion (approximately 10-20%) of all visitors to your site use mobile devices, then this point cannot be ignored. In this case, you need to choose a plugin that will display repost buttons well on both smartphones and desktops.

You can look at the ratio of devices from which your site is used in Google Analytics: “Audience”, “Mobile Devices”, “Review”.

More is not better

When a plugin for buttons, placements, and display for mobile devices are selected, you need to select which buttons will be displayed. Some naively believe that the more buttons there are, the more people will be able to cover. And they post, in addition to VKontakte, Facebook, Twitter, Odnoklassniki, Google+ and much more.

But practice shows that big choice may negatively affect the number of reposts. This article addresses this situation very well. During the experiment, the number of buttons was tested: 3 and 5. And in the second option with five buttons, the number of reposts was 29% less.

Therefore, use the tech buttons social networks in which yours sits the target audience. For example, if you are launching a cooking site, then you should use buttons from social networks such as Pinterest, Instagram, Facebook, because the emphasis is on visual content.

If we take a site like CPU, then it is logical that VKontakte, Facebook and Twitter should come first. Since this is where the target audience is located, which is ready to share site materials. Looking at the social network icons in articles, you can even note that the most active audience most often uses VKontakte to share notes.

Feel free to ask readers to share your posts

This can increase the number of shares by 40%.

So, an experiment was conducted in which they tested how much the number of retweets would increase if you asked for it. There were three tweet options: no request, a "Please RT" request, and a "Please retweet" request.

As you can see in the picture above, the option asking to retweet worked four times more effectively and encouraged users to take the target action. So don't be shy about asking for it. Put yourself in the reader's shoes. Won't you share useful and interesting content from a trusted source?

If you provide quality material, you have the right to ask for it.

Correct placement time

It is absolutely obvious that audience activity differs on Sunday and Monday, in the morning and in the evening. Moreover, there are no uniform rules for all social networks, for all user segments.

Ideally, you should find the ideal time for your specific case, when the audience is most active, reposts and comments more often. In general, when the greatest engagement is achieved.

This is difficult to do. Especially in our market. To our knowledge, there are only a few services that can do this.

If you look further abroad, there are very powerful services, for example Buffer. Buffer is one of the best tools for cross-posting on social networks. So he can analyze subscribers and tell him what time is best to post his articles.

For example, Hubstaff, using Buffer and the ability to analyze itself best time for publication, was able to increase traffic from social networks by 350%. In their case, the service selected 5 optimal time periods when they need to post. The image below shows at what time the audience is most active.

If we talk about the Russian-speaking market and audience analysis, then it is worth noting a recent article on the Cossa.ru website - “Activity of Russian-speaking users in social networks.” In this article, using the Popsters service, user actions were analyzed at different times of the day and days of the week on the most popular social networks (more than 9,000 communities were analyzed). This is really very useful information that is worth taking note.

For example, on Facebook, the Russian-speaking audience is most active from 10 to 15, as well as from 19 to 20. And the most active days of the week are Monday and Friday. Loves Facebook audience“get active” after lunch during working hours.

On VKontakte the situation is slightly different. The audience is most active in the evening, after 21:00 and before night. And the most active days of the week are from Friday to Sunday.

Knowing this information, you can adapt to your audience and post your articles at peak times.

Posting frequency

In addition to determining when to post notes, the frequency of posting is also important. And here everything depends not only on your specific activity, but also on the social network. For example, it is necessary to publish on Twitter more often than on Facebook or VKontakte.

On Twitter, users' feeds are oversaturated with news, so the likelihood that they will notice your note is very low.

For a long time, we tried to delight you with new materials every day, which is why many of our posts turned out to be passable. We understand this very well and therefore decided to change our strategy. From now on, all materials on our blog will be as complete and high quality as possible. I will personally make sure that not a single mediocre article appears in it.

Texterra knows content marketing. Surely better than anyone else on the CIS market. After all, they were the first to promote this topic with us.

What does this sudden change in strategy indicate? Right. This article format works much more efficiently. Long-form, comprehensive and practical content has much more value than short, daily updated “passing” articles.

Pip Laja, creator of Conversionxl and owner of one of the most popular conversion blogs, also finds this strategy effective. By the third month of the blog’s existence, 15,000 people had already read it. By the 6th month this figure increased to 22,000, and by the 10th month - to 90,000.

Impressive results, considering that he writes about a fairly niche topic. Before choosing this content marketing strategy, he did his own analysis. I analyzed my niche, the needs of the target audience, etc. We will not dwell on this, but will note only two important conclusions that he came to during the analysis.

• The most shared articles were long, ranging from 1,850 to 3,035 words.
• All these articles had a lot visual elements, in addition to text: images, videos, bulleted and numbered lists.

Based on this, a strategy was chosen that led him to success:

• All articles were at least 1850 words.
• All statements in the articles were supported by references to sources.
• All articles were well structured and contained many images, subheadings, lists and other elements that made the material easier to understand.

Thus, in order for your content to be very popular and spread across the Internet, we advise you to focus on long and in-depth articles.

After all, if an article contains about 2000 words, it can contain a lot of useful information. What do users like to share? Yes, exactly useful information that can help their friends/colleagues solve certain problems.

In addition to the size of articles, their visual perception is important. These are the principles Neil Patel adheres to when creating publications for his blog:

• Font size 16. This size looks exactly the same in browsers as text in a standard paper book. This improves the readability and perception of the text.
• The line height is 24px because it provides enough empty space between the lines, which also affects the readability of the material.
• Georgia font as it is quite beautiful and pleasant to read. Just like any serif font, basically.
• One paragraph - 4-5 lines of text, no more.
• A large number of subheadings that structure the article.

What distinguishes experienced webmasters from beginners is that they constantly take action, check statistics and monitor their competitors.


Now there are many different instruments, to make it convenient to monitor statistical data, some of them help to catch signals from social networks.

How to find out the number of likes and reposts of a page? This question will be answered in this article.

Why check such data? Some people look at social signals simply out of interest, but they also need to be checked by competitors in order to figure out What materials are shared better by visitors?.

How many likes or shares do websites receive?

Unfortunately, the information is not always correct, because there are many other similar systems for cheating. They are often used by webmasters, although representatives search engines claim that signals from social networks are not taken into account by them.

It’s impossible to say exactly whether likes and reposts affect rankings, but we can say with confidence that this increases brand awareness. If you need to check how many likes a page has received, just enter its address on the website:

Results are only shown if someone has shared the material at all. Unlike many other systems, here you can see who exactly retweeted.

This system also has its own, which also does an excellent job of checking likes and reposts:

While on any page, you can open the extension and view the metrics. A similar plugin shows signals from social networks, and what’s convenient here is the display of the overall indicator directly on the icon:

If desired, this function can be disabled, but it is really convenient. You go to any website and only based on the general indicator you can draw conclusions about how much visitors liked this page and how actively it was shared on social networks.

Other social signal checking services

Developers are constantly creating something interesting, and many different projects have been invented to collect statistics. If you were unable to use the first two systems, you can try their analogues:

1. – a regular plugin suitable for Google Chrome and Mozilla Firefox.
2. – the main advantage of this project is that you can add a list of page addresses and get information on them.
3. – basically, social signal checking services are adapted for foreign social networks, but this is an exception. One of the few projects with statistics where you just need to enter the page address.
4. – stands out the most beautiful design. VKontakte is also analyzed here and, conveniently, not only the number of likes is displayed, there is data on reposts and comments.
5. – simplest service, which provides information on Facebook, Google +1, Pinterest, LinkedIn and StumbleUpon.
6. – this popular extension also provides some information on social networks (suitable for all popular browsers).
7. – only foreign social networks are checked, the service interface is simple, it works in seconds.

One was not included in the list popular service entitled . It is paid and, despite the fact that Russian-language social networks are not checked there, it is useful. After entering the page address, the following statistics are displayed:

Here you can specify a list of pages and immediately collect signals from social networks for everyone. What else this service has is a useful Content Explorer section. There you can specify keyword and after that a list of the most popular posts on it will appear:

I won’t say that this system is irreplaceable, but here everything is collected into one multifunctional interface. It’s up to you to decide whether to pay for it or not; it’s better for foreign webmasters to do it.

Finding out how many likes and reposts people have given on a website page is not difficult. Every webmaster should definitely use this, at least to find out what visitors like best.

You might also be interested.

What are reports for?

secondly, to print and show to your employees or colleagues, and analyze statistics;

thirdly, for daily, monthly, quarterly, and other regular reporting to superiors.

Let's get straight to how to make reports:

Let's analyze required page and get detailed analytics of the page:

Click on the "Activity schedule" button:

And we see the following graphs:

1) the main one, in which you can choose what to show us - likes, comments, reposts or general;

2) activity by the hour;

3) activity for the week.

On the main chart, you can set the parameters for which we need a chart. By default, a graph of likes per week is displayed.

The comment chart is shown in the figure below. As can be seen from the graph, there are no comments on the posts of the Adme group.

But the repost graph shows an average of 5 thousand reposts per day.

As you may have noticed, the main chart has a green button:

When you click the button, a drop-down menu appears:

We can print the chart if we click on Print chart. The browser immediately opens the page to print:

And also download the chart to PNG format, JPEG, PDF.

Activity graphs by hour and week can also be printed and downloaded in a format convenient for you using the button:

So, if everything is clear with the graphs, then let's download the statistics on posts in Excel.

To download Excel, you need to go to the "Post list filters" block and click on the "Download Excel" button:

We immediately save and open our Excel document. We see statistics on posts:

2) full_picture - full path of the post picture;

3) message - text of the post;

4) tile - post title;

5) description - short description fasting;

6) type - post type. Can be photo (photo), repost (repost), video (video). This is necessary to filter posts by the type you need. If you need videos, you can search by video type.

7) likes_total_count - number of post likes;

8) shares_total_count - number of post reposts;

9) comments_total_count - number of comments on a post;

Why do we need this whole table with all the numbers?

IN this document You will be able to view all statistics in numbers rather than in graphs and refer to exact numbers.

Results:

You can download all the statistics and analytics that you see on our wonderful service to your computer, print it out and show it to your employees and clients. Visually demonstrate the success of your groups, communities and pages.

After the premiere, appeals to subscribers were regularly published in the artist’s community (all of them have now been deleted), calling for reposting the material in order to break the existing record (27 thousand for Face’s release “No Love”). The very next day it was installed, and at the time of publication of the news the number of reposts amounted to 28.2 thousand. Cool? Cool. But there are questions.

1) You need to take into account how actively Lizer encouraged listeners to repost the release. Breaking the VKontakte record has become an end in itself, the achievement of which speaks, first of all, about the activity of the Lizer fan base.

2) In the lists of those who shared the post with “My Soul” on their wall, there are many accounts where there is nothing except that same album repost. Proofs - one , two , three. Devoted fans have cleaned out their VK page to support their favorite artist? Ok, why not. But some have five reposts of the release at once.

3) Reposts went not only to personal pages, but also to groups. The list contains public pages with suspicious names like “aaa”, “aaaaa”, etc. And even more of these - "lzr1", "lzr2", "lzr3". They also contain nothing but a repost of "My Soul".

4) Let's turn to statistics. "My Soul" has more than 28 thousand reposts on VKontakte and 115 thousand plays of the release playlist. For comparison we used the release Mnogoznaal "Hotel "Cosmos", released at the same time. He has three times less reposts, but twice as many listens (9 thousand and 238 thousand, respectively). People reposted "My Soul" without even listening?

The rapper Lizer's record demonstrates mainly the artist's close connection with his audience and its highest activity. If these people spent their time creating public pages that helped bring the record closer, that’s cool. After all, if not them, then who could do it?

And is the number of reposts so important if the social network itself, when choosing the winners of the VK Music Awards, takes into account only streaming numbers?

And further. The above does not mean that the success of "My Soul" is the result of falsification. IN top iTunes it ranks No. 1 on the hip-hop releases chart and No. 4 overall.

Hi all! In this article I will cover the topic of the request -. The need for this usually arises if you want to place an advertising entry in VK groups. And for advertising to be effective, it is important to pay attention to community statistics.

I will show you 4 ways to view the statistics of VKontakte groups and reveal its main indicators.

VKontakte group statistics - how to view

4 ways to view VK group statistics include:

1. Analysis of open statistics
2. Indirect analysis of statistics

Analysis of open statistics of VK communities

If for some reason you do not want to contact the administrator, you can view the community statistics yourself, if they are open.

How to do it? One caveat: to view the statistics of any group, you yourself must be an administrator of the community, even an empty (test) one.

Now open 2 tabs:

• The first tab is your community statistics
• The second tab is the photo or video album of the group you want to analyze.

From the browser line of the second group you need to copy digital code(Group ID). Example:

Now insert these numbers instead of the numbers in your community statistics and press Enter.

The page will refresh and it will be available to you all statistics of another group!

Main statistics indicators

I suggest now going over the main indicators that are presented on the statistics page.

Attendance

Schedule Unique visitors and views

Unique visitors are those who directly entered the group. All subsequent visits of visitors to the group are already counted as Views. Views also include those people who saw the group’s new posts through the news feed.

Schedule Gender/Age

Gives an idea of ​​the composition of the group by gender and age. Using this graph it is very convenient to track the main core of the group.

Schedule Geography

It will tell you from which countries and cities people most often “visit” this community.

Schedule Devices

From the diagram we can see from which devices ( mobile phone or computer) views are in progress. Typically, the more views from a mobile phone, the younger the community's audience.

Schedule Referral sources

An informative graph, from the analysis of which one can conclude where the most traffic comes from to the VKontakte community, i.e. track entry points.

• Direct links: jumps to bookmarks, in personal messages, to addresses entered into the browser line. Please note that advertising through Yandex Direct to a group is also taken into account in direct links;
• My Groups: Navigate from the My Groups page to personal profile. Big percentage indicates that people consciously return to the group, and these are the most valuable visitors;
• News: transitions to posts from the news feed;
• Communities widget: transitions to a widget installed on an external site;
• Targeted advertising: conversions will be taken into account here if advertising is set up for the group;
• User pages: these are links in posts, in headlines, reposts or in a block on the left interesting pages;
• Community pages: block with links in communities;
• External sites: any links from the site;
• Search engines: links from search results Google systems, Yandex, etc.;
• VK search results: transitions to the community from search in VK results;
• TOP communities: these are transitions to the page vk.com/communities. In order for the VK community to be included in this list, it is necessary to offer it to the VK administration, subject to the prescribed conditions;
• Audio recordings: transitions from audio recordings that are uploaded to the VKontakte website.

Schedule Participants

Through it you can track the number of people who joined and left the group over certain periods of time: a day, all the time.

Schedule Section views

Displays the community sections that group visitors are viewing.

Coverage

Schedule Audience Reach

This takes into account users viewing community posts on the wall or in the My News section.

Subscriber coverage is the number of group members who view the news of the VK community.

Full coverage – views of all VK users who saw the group’s news (including through reposts in friends’ profiles).

Viral coverage is ensured by the virality of content through reposting and dissemination among users.

Schedule Gender/Age

I think no explanation is required here. Reflects the gender/age of users, but only by coverage.

The same can be said about the graphs below.

Activity

Schedule Feedback

This graph takes into account not only user actions performed directly on the wall of a group or page, but also the entire further path of your post. If a user posts a link to a post on their page using the “tell friends” function, the reaction of other users to such a copy is also taken into account.

On this graph, by day, you can see the number of likes given to the group by readers, the number of reposts, the number of comments left and the number of posts that users hid from the news.

Schedule Activity

The graph reflects the activity of visitors in the sections of the group: in Photos, in Discussion Topics, the number of comments left on photographs and videos.

Posts

Chapter Posts connects automatically when a promotional post is launched in the advertising account. Here it is easy to track the activity of participants for each post on your wall.

Tab Feedback

Count Coverage shows the number of all users and the number of subscribers who viewed the post.

For each post you can see the number of likes, reposts and comments. Here you can analyze which content and which post format evokes a greater response from your audience.

Tab Hiding

Shows on which posts readers clicked on the Hide post, Report function, or even hid all community posts.

Tab Transitions

Displays the number of users who followed this post from the news feed to the group; the number of people who joined the group and came through this post; and the number of people who followed the link in the post.

We can conclude that the Posts section is very informative for statistics, which in the future will allow you to set up advertising more effectively.

Find the catch

Often, when analyzing the statistics of VKontakte groups, you can observe peaks in attendance on different days. This is usually due to advertising campaigns groups. But this also happens if the group is recruited using unscrupulous methods, and bots or subscribers come to it who are not at all interested in the topic of the community.

In this case, it is important to compare attendance graphs with activity graphs by feedback.

If at the peak of traffic there is a peak in activity on likes, reposts and comments, this indicates that the target audience has entered, truly interested in the group’s information.

Otherwise, you should be wary and, if possible, check the source of the traffic.

Analysis of VKontakte group statistics through the advertising account

In response to the request “how to view VKontakte group statistics,” I can suggest the following way to do this. You can analyze community statistics through the VK exchange.

Firstly, here you can select sites based on the following criteria:

• By name
• By number of participants
• On this topic
• By gender
• By price
• According to the age
• By daily coverage
• By recording coverage

Secondly, below you will have access to general Statistics by sorted groups. You can see the audience, reach, and cost of advertising directly in the Available sites section.

Clicking on the graph icon will display graphs by feedback, gender/age and audience coverage. This allows you to avoid contacting group administrators, which significantly saves your time.

From December 25, 2017, the VK exchange was closed. It was replaced by one that simplified the placement of advertising in VKontakte communities.

Let me remind you that this exchange allows you to select groups and place advertisements in them directly within this site. The advantage of Sociate is the availability of detailed statistics for each community and the transparency of the agreements and calculations made.

Statistics of VK groups on Sociate are presented in the form of graphs.

In the tab Cities and demographics advertising post you can evaluate the core community audience by gender and age, as well as city. Indicators Advertising post coverage, Visits per day, Coverage per day similar to the indicators of the social network VK itself.

Indirect analysis of VKontakte group statistics

When you don't have access to public group statistics, you can analyze them indirectly.

You can see the total number of subscribers in the group at home page communities. Here it is important to assess how many of them are active profiles. Click on subscribers, and in the next window on the magnifying glass.

The number of subscribers will decrease, but this number is active.

Attention! If you see that after this action the number of subscribers has sharply decreased, you can conclude that the VK community was recruited by unscrupulous methods.

Family status, life position, work are secondary statistics, and you will need them for more fine tuning advertising.

It is important to trace the regionality of a VK group if it offers services in a specific region. For example, if you give lectures in Novosibirsk at offline meetings, there is no point in inviting subscribers from other cities to the group for training!

When performing indirect analysis, it is important to evaluate the activity of the community on the wall: pay attention to likes, reposts and comments. Their presence indicates the activity of the community. But if, despite a large number of people, the virality of a group is low, this should alert you.