SEO training. All the pros and cons! SEO optimization training SEO optimizer training

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Friends, hello everyone! If you came across this article, then this is what you need today. In the age of Internet technology, even the smallest business has its own website, and, naturally, everyone wants to see it on the first pages of Yandex and Google. But for this you need to know and overtake millions of competitors who also want to occupy a leading position. This is exactly what they do, the demand for which is very high today; unfortunately, there are not so many smart SEO specialists!

5) During the SEO training process, I will tell you what resources you need to use to search for keywords, check the uniqueness of texts, fully check your site for all errors, where you can very cheaply buy texts for your sites, how to competently buy backlinks to a site, and most importantly, how to avoid falling under search engine filters because of . Especially young sites located in the “Yandex and Google sandbox” need to be very careful with this.

In custody

The entire SEO optimization training will take a maximum of 6 hours and, take my word for it, after completing my training, you will gain knowledge with the help of which you will be able to promote both your resource and become a freelance SEO specialist, promoting the sites of third-party customers. Taking into account the huge demand for SEO specialists these days, the knowledge that I will give you will be able to easily feed you and your family, and the place where you work will be limited only by the availability of a WI-FI zone or mobile Internet.

That's all for today, good luck to everyone and see you again!

Now I will show you the DIY SEO method that I used to grow my website to 5,000 unique visitors per day in just 9 months. Moreover, I promoted my website from scratch, exclusively on my own and for free.

I called this method “Shock website promotion”. It differs in many ways from what is usually offered as an “SEO promotion recipe.” But the main thing is that it works and you can repeat it.

In this article, we will talk about website promotion using articles. That is, we will not buy any links. Exclusively white safe methods - wrote an article, optimized it, brought it to the TOP, repeated this scheme 50 - 100 times. That's all the promotion =)

And the very first step is choosing the right keyword for your article.

Step #1 – Select key queries “per million”

I hope you are already aware that you cannot write articles on the site “just like that.” Be sure to select in advance a specific key query for which you will optimize your article. For example, this article is optimized for the query “do-it-yourself SEO promotion.” That's why I put this phrase in the title.

Without this, search robots simply will not understand what your article is about. Although they are very smart, they are still robots.

And our task is to select key queries that:

Have a large number of monthly requests (otherwise you will have to write 1000 articles to see any traffic);
They have low competition (otherwise it will be almost impossible for you to break into the TOP);
They have good prospects for “career growth” (more on this below).

Collecting a pool of such key queries is called compiling a semantic core. And if it seems to you that it is difficult and long, you think right. But it’s better to spend a couple of weeks selecting 30 queries now than to spend a couple of years writing articles and ending up with nothing.

The main tool for selecting keywords

Let's say we want to write an article about how having your own blog is very cool and cool. The title that comes to our mind for the article is “Why you need to blog.” It would seem that the topic will certainly be of interest to a wide range of readers.

But to check, we first go to Yandex.Wordstat. This is a free tool that will immediately show you the exact popularity of a particular request. Enter the selected key in the line and click “Select”.

As you can see in the screenshot above, this request has 0 views per month. This means no one is looking for him, and no one needs him. Please note that I put the request in quotes. This is how Yandex.Wordstat shows the exact frequency. If you leave the query without quotes, it will show completely incorrect numbers.

We conclude that the key query needs to be changed. But how best to formulate it? We begin to enter our main word “blog” into the Wordstat line and add question words – “how”, “what”, “why”.

And here we already have a very wide field for activity. We take each key query that we like and insert it into quotation marks to check the exact frequency. As a result we get:

Now this is another matter. If our article is in the TOP for 1500 impressions per month, then we will definitely get good traffic. But that's not the end of the story. Will we really be able to get to the top places for this request? Let's now turn to another tool.

SEO Competition Checker Tool

To check the level of competition among requests, we will use a service called “ Mutagen" It's paid, but you can do 10 free checks every day. And paid checks are very inexpensive - a few kopecks apiece.

The essence of this service is that it compares many different indicators of sites that are in first place in search results for a particular request, and draws a conclusion how easy or difficult it will be to “move” these sites.

For example, we take the same query that we found - “what is a blog”, enter it into the Mutagen check line and press Enter.

This query shows competition of “more than 25”. This is the maximum level of competition that Mutagen shows. That is, it will be extremely difficult to get to the TOP for this key. We are not happy with this.

If your resource is not yet highly promoted, then it is better to choose key queries with a competition level of 5-7 or even lower. So what should we do with this topic? Abandon the idea and write an article about something else?

Not at all necessary. Now we need to try to reformulate the request so that the level of competition is significantly reduced, and the number of requests does not fall very much. And the first thing you should try to do is lengthen the key query with additional words.

Now that's better. Let this query option have only 28 views per month. It’s better to take it for the article, because it has a competition level of only 7. If you come out on top for this key, then it is likely that Yandex will put you in the TOP for a broader one.

Many people believe that the more words in a key query, the fewer views it will have (because people are too lazy to enter long keys by hand). But as you can see, this is not always the case. We extended our key even further, and received a competition level of only 4, and almost 200 net views.

This is the ideal key for writing an article. We stop there and move on to the next stage - writing an article that deserves first place in the TOP.

Step #2 – Write armor-piercing articles

The amount of money in your pocket directly depends on the amount of traffic on your site. And the amount of traffic depends on the number of articles you have posted. The more articles, the more traffic. Everyone knows this, but for some reason articles are still not written.

And here I will give you a couple of life hacks that will help you write less and get more traffic.

Should I write it myself or hire a copywriter?

I recommend that all owners of content sites write articles for their resource themselves. This way you will immediately bypass numerous competitors who hire copywriters for this task. Here's my opinion - a copywriter will never write an article well enough.

Firstly, he is not an expert in the topic on which you made your site. This will be immediately noticeable by the amount of “water” and banal advice in the articles.

Secondly, a copywriter is not the owner of the site, and he will not work hard to ensure that the article turns out to be of really high quality and sufficiently voluminous.

And thirdly, what is called “copywriting” today is actually rewriting in 95% of cases. That is, a freelancer takes several articles on a given topic, crosses them with each other, adds some water, and that’s it. Even if different services for checking the uniqueness of text show “95-100% uniqueness” of such texts, Yandex and Google have their own verification algorithms.

Non-unique content is something that search engines are now actively struggling with. And if you start doing what no one else does (that is, writing unique original articles with truly valuable content yourself), you will immediately be noticed and put in the TOP.

Should I write long articles or short ones?

One of the questions that I get asked most often sounds something like this: “Dmitry, why do you write such long articles for the site? Nobody reads them." In fact, they read. And the longer the article, the longer the average person spends on the site (within reasonable limits, of course).

I can name at least 5 reasons why you also need to write long articles:

Search robots think logically. And if they see that your article is 1500 words, and all other articles on this topic are 700 words, he concludes that your article contains 2 times more information on the topic. It's logical. Accordingly, he will at least give people the opportunity to “try” it.
The longer your article, the more words and phrases on the topic you use in it. And this gives what is called “tail traffic”. That is, 80% of your traffic will come not from the main key query, but from many small queries that users search for 1-2 times a month.
Even just scrolling through a long article to the end takes time. Accordingly, this greatly reduces the bounce rate - when a visitor spent less than 10-15 seconds on your site. And this is a very important indicator of the quality of the site.
By publishing long articles on the site, you immediately show search engines that this is original content, and not just another copywriting (more on this below).
An article of 1.5 – 2 thousand words is very difficult to re-optimize. Even if you use the main key in an article a dozen times, given the overall volume of text, this will be a very easy optimization. And search engines will have no reason to think that you are trying to deceive them.

Regarding the fourth item on this list. My articles are usually 2000 words or more. This is an average of 14 - 15 thousand characters. Today, a more or less normal copywriter on the stock exchange charges 70–80 rubles per 1000 rewriting characters. In total, to get an article with 15,000 characters, you will have to pay 1,200 rubles.

This is too much for a content site. Considering the quality of the copywriting, you will need 300 – 600 articles to start getting meaningful traffic. This is too much expense. Therefore, all webmasters who write articles as “copywriters” order texts of 3-4 thousand characters, no more. And so search engines immediately distinguish them from those who write on their own.

And therefore, you and I won’t need 300-600 articles. My site reached 5,000 visitors per day with only 30 large original articles. That is, you don’t have to worry that you’ll have to spend several hours every day writing huge articles all your life.

It will be enough for you to write only a dozen articles, as I indicated above, and you will already have more traffic than others get from hundreds of articles. But to do this, we need to help our article a little more after you have written it.

Step #3 - Quickly get to the TOP

Turnkey article optimization

After you have written an article, you need to lightly optimize it (without fanaticism). To do this, take the main key query for which the article was written and place it in the following places:

In the H1 header;
In the SEO title, which is called “title”;
At the very beginning of the article (preferably in the first sentence);
In the alt tag and in image captions;
In the URL of your article;
In subheading H2;
In the middle and at the end of the article.

This will be quite enough for Yandex and Google to understand what your article is about and what key query it wants to compete for. Now all that remains is to wait to see what verdict the search engines will make.

We speed up the publication of articles in the TOP

It usually takes 2-3 months for an article to mature enough to take its place in the TOP of search engines. But you can also speed up this process. Then your articles can be in first place literally 5-10 minutes after you click the “Publish” button.

To achieve the same result, here's what you need to do:

Write and publish articles every day at a certain time. If Yandex notices that new material appears on your site every day at 12 o’clock, then soon it will begin sending its special robot to your site at exactly 12 o’clock. This is a so-called “fast robot” whose task is to quickly index new and relevant materials.
After publishing the article, go to Yandex.Webmaster and submit your article for re-crawling. This is the so-called “adurilka” of Yandex:

Place links to your new material on all social networks where you can: VKontakte, Facebook, Twitter, Google+ and others.
Send a newsletter to your subscriber base with a notification about a new article (if you don’t have one yet, it’s time to start collecting)

Actually, this is where the main work of website promotion ends. Now you need to repeat this algorithm several dozen times, and your site will grow first to a “thousand” site, and then to a “ten-thousand” site. There would be a desire)

I hope that this article was useful to you, and now you better understand how to properly do SEO promotion with your own hands. Add it to your bookmarks so as not to lose it. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (a summary from personal experience over 10 years =)

See you later!

Yours Dmitry Novoselov

Affiliate Material

My name is Andrey Dzhilavdarov. I am the founder of an SEO agency "Organic", I have been doing SEO professionally for over 6 years. Over the years, I have worked on a variety of small and large projects, made significant progress and made mistakes.

In this article, I will share my experience and thoughts on how to become a high-level SEO specialist. You will learn:

what basic knowledge should everyone start with;
what are the main problems to be faced in SEO;
what options for specialty training exist today and what should be emphasized;
in what situations does money invested in education really bring profit?

What should a beginner start learning?

To grow from scratch to a high-level SEO specialist, you need to learn a lot and continue to learn constantly.

Required basic knowledge

In order to gain some understanding of the subject, a beginner will have to understand the basic elements of a simple search engine (hereinafter referred to as SE):

1. What bots does the PS have, what is their function.

2. How the construction of a dictionary of terms in the PS is formed.

3. What is document indexing?

4. Understand the question of what indexes exist in the PS (standard inverted index, coordinate inverse index, zone index, direct index, etc.).

5. Understand how user requests are processed (query expansion).

6. Understand what ranking is, what basic ranking formulas exist in the PS now and their previous versions (tf*idf, BM25, Page Rank, etc.).

7. Understand past and current approaches to assessing search quality.

8. Imagine what the web is and have basic knowledge of html, css, js.

Only after you have a clear chronological picture of the development of search over the past 10-15 years in your head (which work methods gave results, and how search resisted cheating), you can begin a detailed analysis of modern website optimization techniques.

Tools and approaches to work

At the next stage, you need to gain an understanding of modern approaches and tools (from PS or third-party) in working with projects based on texts, links, behavioral metrics and technical audit of the site:

1. Collection of the semantic core:

what to collect and how to clean.

2. Query clustering:

why do this;
what methods are there and what are the differences between the approaches.

3. Drawing up the site structure:

what should you start from first?
which is important for SEO.

4. Text analysis (analysis of entries in various areas of the document).

5. Formation of the page structure:

presentation of content on the landing page;
presenting important elements for SEO.

6. Behavioral metrics:

formation of snippets in search;
share of long clicks.

7. Reference signals:

find out what a natural link for Yandex is;
How does Google treat links?

8. Technical audit:

why duplicates are bad;
which may interfere with document indexing, etc.

What are the competencies of an optimizer?

The SEO specialty has developed rapidly and changed significantly over the past 10 years. Today, the competencies of an optimizer consist of:

1. SEO. Knowledge of search algorithms and website optimization, analytics and automation.

2. Technical side. Skill in setting tasks for the development department, content service, etc.

3. Marketing side. Understanding who we are making the site for and what should be on the site.

What every SEO specialist will inevitably encounter in their work

Modern website promotion in the PS is a complex of works where SEO is the determining element, but not the only one.

What structures are involved in SEO promotion:

1. Business.

2. Optimizer.

3. Users.

4. Search engine.

At the moment, there is a very sad situation where business representatives, SEO specialists and PS representatives speak different languages.

In the outdated view, SEO only includes working with SEO texts, links, monitoring the technical part and analyzing what is happening.

In current practice, an SEO specialist must understand the tasks of a business, speak the same language with it, understand the product that it is promoting, and also know all the search engine algorithms (be able to indicate to the search that we have a good website where the visitor can solve their problem the best way). You need to A/B test your page prototypes to see what users respond to best.

You need to be aware of all trends in business development and marketing strategy. There are situations when ranking improves regardless of the classic skills of an SEO specialist, and vice versa - it happens that the optimizer will not be able to influence the improvement of ranking if the business is not developing at all.
Let me give you an example. Among equally and competently optimized online stores selling the same product, Yandex will rank higher the store that has a lower price and more convenient delivery. In this case, the company’s pricing policy and convenience of delivery are factors that an SEO specialist cannot influence.

To summarize: a modern SEO specialist must have knowledge of website optimization for search, understand development, and be an Internet marketer. This is a very high-level specialist who connects business and clients through search technologies.

Types and options of specialty training

How to grow your competencies

There are three options to solve this problem:

1. Get a job in a company with a strong team. A strong team will not allow you to go with the flow; it will be able to teach you a lot and provide invaluable practical experience.

For example, in one of the very first and famous SEO teams - the Wikimart team - there was certification of young specialists. Such certification could last up to six months. There was a list of 40 questions that had to be thoroughly understood (BM25, BrowseRank, link juice, anti-spam technologies and much more). The basic approach was for SEO gurus to ask the newbie questions and send them on their own to find answers and proof of their assumptions. When the unfortunate man already thought that he had found comprehensive information and had nothing more to add, humiliation and the collapse of illusions usually awaited him :) Released in peace, he went to look at his questions from a different angle. This is how very strong specialists were forged, capable of thoroughly understanding the most complex issues, finding solutions in non-standard situations and achieving maximum profit in the shortest possible time.

2. Find a personal consultant. This option has its place, but it is very expensive and less effective in terms of practical experience.

3. Take a competent course. Today there are no universities that teach SEO as a specialty, but a sufficient number of serious courses have already appeared, even at universities. At the courses you can both gain the latest knowledge and practice by applying it in your test work.

Let's stop and talk in more detail about the existing courses and what to expect from them.

Standard SEO course for mastering the subject and advanced training

Traditional blocks in SEO courses are blocks on optimizing pages and texts, working with links, behavioral and commercial factors, and conducting an audit. Less common is general knowledge about the algorithms and structure of the PS.

Using simple examples, teachers will explain each of these blocks (how to write a title, make technical specifications for the text, optimize the listing or add links). Then you try to implement what you heard on your site.

When taking a course on SEO, you need to clearly understand that you will only receive practical knowledge on SEO. They won’t teach you how to make cool sales prototypes of pages or how to assign specifications to programmers so that all the requirements from SEO and business are correctly combined on the site. The pain of users and businesses will not be discussed here. It is believed that this is not an SEO task; this is done by marketers and UX designers, programmers, a content service, or the director himself.

SEO courses will help solve the important task of interpreting business content for PS. You will see how SEO interacts with all elements of the business, with users and PS.

There are things that cannot be learned anywhere, because situations are too individual. And yet, in good courses they will teach you to pay attention to the necessary elements, to separate the main from the unimportant, and this will help in making the right decisions.

SEO courses for different levels

There is a gradation of courses by level from beginner to advanced. If a person takes a course for mid- and high-level specialists, he must have knowledge of the structure of the software, the basic formulas for ranking the software and modern methods of working with the site.

If you do not have such an initial knowledge base and do not master the fundamental terminology, then it will be almost impossible to follow the teacher’s thoughts, the student will lose interest and will not get what he expected.

Before taking an intermediate or high-level course, it would be a good idea to brush up on your knowledge or try to clarify unclear points on your own.

Ideally, you should come with prepared questions on specific points of the course program or free ones and with a knowledge base about search and modern approaches to SEO.

Nowadays there are a variety of courses on the market that will help you improve your SEO. I will only talk about those that I visited and where I taught:

1. Rush-Intensive. The course lasts three days. After completing the course, you will upgrade yourself to all the main topics in promotion. The guys will share their working tricks and proven techniques. The course is designed for beginner and intermediate levels, ideal for those who want to refresh their knowledge and work methods.

2. Predictive analytics course from Dmitry Ivanov. During the course, Dmitry will show how you can work with the semantics of a website, identifying the best groups of queries for promotion, and share his experience in optimizing websites in his company. The course is designed for high-level specialists who need to solve complex or non-standard problems in SEO, sales and analytics.

3. Of all the high-level courses for experienced specialists, I would like to note those organized by the Search Engine Education training center.

promotion of online stores (aggregators, any large sites, portals and catalogues),
promotion of service sites.

The fact is that the approaches to promoting these types of sites are different, and accordingly, most of the methods and tricks differ significantly.

It's been 2 days. During these days, Alexey explains in great detail the basic methods of working with all the components of promotion: core collection, structure, texts, links, commercial factors, regionality - and in general gives the correct sequence of actions when optimizing a site.

If you want more chips and truly more valuable and unique information, then a VIP day is offered to you. Here Alexey will share his personal experience of working with websites in specific topics and offer solutions for complex problems.

If you have pressing questions about your website, then a case day has been designed especially for you, where you can personally discuss these issues with Alexey. I recommend this day to all optimizers from in-house teams who have problems with promotion.

Of course, it would be best to complete all 4 days. This will greatly improve your understanding of SEO and give you a lot to think about. But for most, visiting even two days will give a bunch of new ideas and practices to implement on their projects.

Is it worth attending paid courses, especially expensive ones? How quickly will the investment pay off?

By investing sometimes seemingly significant amounts of money in your education, you rise to a new level of salary. Typically, such investments pay off almost immediately, because you can offer new services to your current clients.

For example, for the optimizer in inhouse there is an opportunity to solve a number of problems with your project and ask for an increase in wages (hereinafter referred to as salary). I remember how I rid the site of two filters, achieved an increase in traffic, for which I immediately received a bonus and an increase in salary by 20%.

If you are working at the agency, then after completing the courses you will be able to take your projects to a new level and negotiate with your superiors about transferring larger and more serious projects to you. Naturally, the remuneration for leading key projects for the agency will be increased. For example, at our previous place of work we had 2 departments. In the first department, the guys were promoting small sites (mainly service sites and small online stores). The second department dealt with complex projects. There were large online stores and aggregators, competitive topics and complex business. If in the first department the optimizer’s salary was approximately from 50,000 to 70,000 rubles, then in the second department it was already from 80,000 to 150,000 rubles.

If you freelancer, then you will have the opportunity to work in a team on large and interesting projects. Usually, running one such project will give you about 80,000 - 140,000 rubles, but, however, you can take no more than 2, maximum 3 such projects, since the optimizer has a lot of tasks on such projects and, as a rule, cannot do it without assistants make do.

Another option is consulting. Here you can earn one-time money. The cost of an hour of consultation is now approximately 2,000 rubles, but it all depends on your level and personal brand. You can also get a permanent job in an inhouse project as an independent consultant and train the department. Here the cost will depend on the immersion in the project and its complexity. The price tag for such contracts starts from 40,000 rubles. per month (there is no upper limit).

And one more interesting point. The fact is that such expensive courses are usually attended by people with experience and good income from SEO. Here you can meet both colleagues and, possibly, a future employer. Everything depends on you!

1. Experts’ experience cannot be overestimated

Today, a large number of resources without any reputation publish tons of cases and materials on the topic of SEO. It would seem, take it and do as they show! However, by technically repeating after someone, you can not only fail to get results, but also seriously suffer. It is important to have an expert base, present the whole picture and understand the nuances. Then you can sensibly evaluate proposals from non-reputable sources.

2. Ready-made website promotion methodology, detailed analysis of many optimization elements

After completing the courses, as a result of work and consolidation of knowledge, you will begin to better understand all the processes of website optimization, what they will lead to and what else can be done to increase user happiness and search rankings.

3.Getting rid of SEO myths

It often happens that in the course of their work, optimizers lose touch with reality, namely with the real user. They come up with various schemes, forgetting that the user just needs to solve his problem.

The whole task is to turn user expectations into code on the site and clearly indicate to search engines that our site solves user problems for a number of queries.

Continuous learning

PSs are constantly developing and changing their approach to processing requests, new algorithms are being introduced, the formation of requests by users, and their idea of what should be on the pages of an online store website or service website are changing.

Over the past 5 years, Yandex alone has introduced about ten new filters and search algorithms. For specialists working on the Russian market, it is important to monitor all changes in the work of Yandex and make changes to the rules of work on projects.

If we look even deeper, it is important to know not only all the announced algorithms of Yandex and Google, but also the approaches to data processing that were used before and are now used in the PS.

SEO is not a specialty that you can learn once and for all, achieve some level of knowledge and stop. If you successfully promoted websites ten years ago and stopped at the knowledge you had achieved, then today there will be nothing to talk to you about at all. Work standards are constantly changing.

In the end, I would like to add that when attending even the most sophisticated courses, you cannot blindly believe what they tell you. You can only agree, disagree and check everything through your own experiments.

Don't forget to pay attention to reviews when choosing a training company.

Courses, seminars, trainings on SEO

In order for your online business to make a profit in a short time, it is recommended to take a full course on. The course program should study ranking factors, search engine algorithms, and the intricacies of promotion. The goal of the training is to ensure your website has a leading position in a fiercely competitive environment, and the ability to analyze the actions of resources and search engines.

In addition to courses, you can attend seminars and usability training. A competent one will attract more users.

When choosing SEO courses or training, you need to consider the following:

in addition to studying theoretical material, there must be full-fledged practice;
The training program should include modern methods and research; SEO should be studied taking into account the latest search engine algorithms;
the presence of an individual approach to each student, which contributes to successful learning;
At the end of the training you should receive a certificate of completion of the course or training.

Individual, distance learning

If you need an in-depth study of SEO in a short time, you can use a tutor. Typically, individual training is used by entrepreneurs in Moscow and St. Petersburg. It is possible to conduct corporate trainings for company personnel. Distance SEO training is conducted via Skype or via webinar for residents of any region of Russia.

What will you get from SEO training?

You will definitely learn:

compiling the semantic core of the resource, competently forming search queries;
optimizing the text of web pages to increase their ranking for relevant queries;
writing meta tags, internal linking for site functionality;
monitoring resource positions;
checking the uniqueness of content, selecting keys;
building link mass through the placement of thematic optimized texts.

If you are a businessman or entrepreneur, you will be able to exercise competent control over your optimizer, implement it, reduce costs and significantly increase the efficiency of website promotion. If your goal is to get a highly paid profession as a webmaster, then the acquired knowledge is quite enough to work on the Internet.

In any field of activity there are super professionals, there are average people and there are beginners or amateurs. Everyone decides for themselves which level they want to rise to.

Personally, I have set a very high bar for myself and try to meet it every day. Therefore, I can tell you from my own experience how to become an SEO specialist from scratch. But I'll start from afar...

A long time ago I worked in an oil mine for the Lukoil company (yes, my education is a mining construction engineer).

There were many good professionals in the company, but one stood out to me very much. And in fact, he became my ideal high-class specialist, whom I still look up to.

His career began in a coal mine, a simple worker back in the Soviet Union (already the end of the USSR, the beginning of perestroika). Secondary technical education in mining.

He worked there for quite a long time, then moved to another city and got a job in an oil mine. A diligent worker, diligent, hardworking, he was noticed by his superiors and began to grow in his career - the head of a team, then a department.

It was necessary to get a higher education in order to grow further, he went to a correspondence higher education in his specialty, and graduated from it. Then another promotion to mine manager.

More additional courses, already in management, economics, finance and accounting. Then numerous business trips to improve the level of management, including abroad.

When I communicated with him at work, I felt and saw very strong, high-level competence in ALL matters.

It was A TRUE professional of the highest class. I have never met such people in my life.

Of course, at the university when I was studying there were many talented and very smart teachers, but they were all theoreticians, and this one was a Practitioner with a capital P. And I think you know what a big difference there is between theory and practice.

Globally, how did this specialist differ from other specialists, in particular me?

Great practical experience, extensive, sometimes dangerous and even fatal (methane explosions in a coal mine). Great knowledge in every, even small, question that he could reveal, answer in detail and argue.

That is, the main difference between a true professional and an amateur (or a person who knows the basics of the subject) is that a pro understands all the intricacies and details of his field.

IN ALL!!!

You will receive a competent and competent answer to any question. And this, as you understand, is not a matter of one month or even a year.

I know people who studied SEO for six months or a year and thought that they had already achieved Zen and became super SEO optimizers. But in fact, they grabbed the top guys and caught a star.

This is very logical, when you immerse yourself in some new area, quickly gain an initial knowledge base, you start to succeed, you think - this is it, I am now omnipotent, I know and can do everything.

And at this stage, the main thing is not to start thinking highly of yourself, because it will hurt to fall. But you will have to fall, reality will force you.

You can learn the basics, learn the basics well from scratch and become an SEO specialist in six months. But then the fun begins - the subtleties and details that distinguish a professional from an amateur.

And this will take years.

As Socrates said: I know that I know nothing.

These are very wise and deep words. Each sphere of activity is space, infinity, which can be explored forever. And a true specialist in his field never thinks highly of himself - he knows that he knows nothing.

How to learn SEO promotion

Becoming an SEO specialist on your own from scratch, I think, is very difficult. Although the Internet has all the information on website promotion, it is fragmented, in pieces, and SEO needs a system.

This system can be obtained in the following ways:

The longest method of trial and error, scientific poking, reading books and blogs
Sign up and take courses (there are many different courses now, there is plenty to choose from)
Go for individual training with a specialist (paid or free as an apprentice)
Get a job at a good website promotion company

Let's look at each method in more detail.

1. Work

I chose the latter path and got a job in an excellent SEO studio, where I improved my base well and began to comprehend Zen.

I think this path is great and it will work for most, it is scalable. Even if you live in a village, you can now work remotely.

The only point here is to find a really good company where specialists already work. And here, I think, depending on your luck, you may have to change jobs more than once to find a quality promotion studio.

2. Courses

I took paid courses and trainings on SEO and website promotion, but they didn’t provide nearly the same foundation as at work.

In general, I would like to say separately about the courses that this is a bad option to learn SEO and become a good optimizer (few people are lucky, there are only a few of them). Of course, you will get a certain system, but it will be very weak.

Too many questions arise during the work and the coach cannot physically answer them, because, as a rule, he recruits a large group. Or he simply doesn’t have time to consider your situation in detail.

A person has read a couple of books on the profession, completed some free week-long training and believes that he is already a fucking specialist and can teach other people.

By the way, this approach is taught by most pseudo-trainers in information business, who train other similar pseudo-trainers. And it is clear that the most important thing here is dollars in the eyes of such coaches. There is no talk of any adequate training.

There is also a question in the system. After all, learning is a complex process; you need to have certain talents in order to teach other people, and not everyone has these talents.

And teachers often become people who simply cannot teach others. They cannot build a clear teaching system, they do not have the appropriate pedagogical education, they have not even read any literature on how to teach correctly.

But this is a whole science!

And in addition, the teacher’s emotions often come into play in the form of irritation or anger when the student is not thinking well.

Well, the duration of the courses usually lasts - a month, two, 2-3 lessons a week for 1-2 hours. This is very little. And compare how much time you will spend learning SEO at work - 5 days a week, 8 hours a day.

These are incomparable numbers.

3. Individually

Go to - the method is very good, fast, but expensive. As a rule, those who take on individual students also charge good money for such training. And this is normal, because here there is individual, one-on-one work.

The question is also to find a truly excellent specialist who can provide quality training. Let's return to the previous point about pseudo-coaches. And this is problem No. 1. It's not even about the money.

4. On your own

This method is the longest, hardest and most difficult. I know many SEO specialists have gone through it. It occurs if you do not have money for good training or a lot of time.

But then we return to the point about working in a company, and what prevents you from getting a job in an SEO studio?

Finally

Whatever method you choose, with the right effort, over a long period of time and constant work, you will become an SEO specialist. And what level depends on you.

I recently listened to a good webinar by Dmitry Shakhov. Just on topic, it reveals the question from a slightly different angle, but there is something to think about. In general, go for it! All in your hands!

P.P.S. What other ways do you know how you can become a specialist?