Learn SEO promotion. SEO training - is it worth the time? Standard SEO course for mastering the subject and advanced training

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It’s easy to learn SEO from scratch on your own. SEO is the science of search engines. An SEO specialist studies from scratch what foundations are laid in SEO.

SEO from scratch is fun!

SEO training from scratch

Let's start with the fact that all search engines look at websites. Yandex copies pages for itself and remembers them. To then provide the result to users. When the user asks for something, that is, enters his request, Yandex will issue a result.

Index is what Yandex memory is called in courses on SEO from scratch. This is where the pages go.
Search results - this is how search results are called in books on SEO. What the search engine offers us to read is understood here.

Video tutorials on SEO, including SEO from scratch Wordpress, contain tips on optimizing a website from scratch.

SEO is a set of practical techniques required to ensure that a website ranks number one.

Where to start SEO from scratch?

SEO from scratch 2018 begins with compiling.
SEO online also involves distributing keys into groups.
Promotion includes optimizing a page for one or more keywords.
SEO text is enhanced by filling out hidden fields - meta tags (description and title).
SEO lessons from scratch include creating links - both internal (from article to article) and external (from someone else's site to an article).
Settings from scratch also means adding robots and sitemap - files with which SEO becomes even more powerful.

Practice shows that SEO starts from scratch with home optimization pages. Home is the cover of the site. That is, what we see when we type the site.

SEO from scratch from A to Z

Free SEO courses always start with the principles of search engines. Search engines crawl sites, record their content, and then return results when readers make search queries. The result is links to your pages.

For SEO from scratch optimization, it is important that the site has many pages. SEO of a website from scratch concerns only those sites that have something to promote - SEO articles with SEO texts that can be promoted in search.

Principles of SEO promotion from scratch

Promotion from scratch can be done in a few months.

You need to constantly write articles.
In addition to daily publication there should be.
Before creating articles, select keys.
Constantly expand list of keywords(semantic core) for new articles.

Don't forget to pay attention to reviews when choosing a training company.

Courses, seminars, trainings on SEO

In order for your online business to make a profit in a short time, it is recommended to take a full course on. The course program should study ranking factors, search engine algorithms, and the intricacies of promotion. The goal of the training is to ensure your website has a leading position in a fiercely competitive environment, and the ability to analyze the actions of resources and search engines.

In addition to courses, you can attend seminars and usability training. A competent one will attract more users.

When choosing SEO courses or training, you need to consider the following:

in addition to studying theoretical material, there must be full-fledged practice;
The training program should include modern methods and research; SEO should be studied taking into account the latest search engine algorithms;
the presence of an individual approach to each student, which contributes to successful learning;
At the end of the training you should receive a certificate of completion of the course or training.

Individual, distance learning

If you need an in-depth study of SEO in a short time, you can use a tutor. Typically, individual training is used by entrepreneurs in Moscow and St. Petersburg. It is possible to conduct corporate trainings for company personnel. Distance SEO training is conducted via Skype or via webinar for residents of any region of Russia.

What will you get from SEO training?

You will definitely learn:

compiling the semantic core of the resource, competently forming search queries;
optimizing the text of web pages to increase their ranking for relevant queries;
writing meta tags, internal linking for site functionality;
monitoring resource positions;
checking the uniqueness of content, selecting keys;
building link mass through the placement of thematic optimized texts.

If you are a businessman or entrepreneur, you will be able to exercise competent control over your optimizer, implement it, reduce costs and significantly increase the efficiency of website promotion. If your goal is to get a highly paid profession as a webmaster, then the acquired knowledge is quite enough to work on the Internet.

What is SEO?

SEO (Search Engine Optimization)- these are measures to optimize a website that increase its position in search results. The ultimate goal of attracting traffic is monetization of an Internet resource.

The impetus for the development of this direction was the expansion of the information field on the Internet and the emergence of search engines (Yahoo!, Google, Yandex). By entering a query, the user received feedback in the form of a page with search results, search engine results page. The search engine architecture included:

Interface (the part with which the user works to enter a request);
Search robot (collects data from pages, documents or pictures);
Indexer (optimizes search for processed information).

The first to talk about the possibility of using search algorithms to promote websites Danny Sullivan, California-based technology journalist. He published the article "Search Engine Webmaster's Guide" in April 1996, where he introduced the concept Search Engine Marketing, which includes SEO as an optimization tool. In his publications, he wrote about attracting search engine interest to sites artificially.

How and for whom does it work?

The idea of optimizing websites for search results marked the beginning of the formation of a new industry in IT and business. After just 20 years, we have a rapidly growing digital marketing industry, the nuances of which a young specialist will have to understand in practice.

Let's start with the obvious: who needs SEO optimization of a resource?

Who needs SEO?

The correct answer is everyone who wants to attract users to their website. These can be both commercial organizations and individuals who simply blog.

Now let's figure out how this magic works. When promoting websites, you should have a good understanding of their structure. If the first generation of sites was created without regard to design and user experience, filled with tons of texts with explicit keys, then the sites we use today have become a high-quality product with a user-friendly interface, thoughtful design and optimized pages.

Search robots analyze websites and remember their content. Each resource is assigned a value by which it can be easily found and returned to a search query. The website ranking formula includes more than 1000 indicators. Many factors remain unknown even to developers, since machine learning technologies began to be introduced in 2009. Influencing known ranking criteria improves page relevance.

Internal and external optimization of work

In the first case it includes:

Formation of the semantic core;
Work on the structure;
Optimization of texts and images.

External optimization is designed to increase the link mass. If previously purchasing was enough, now only natural links are taken into account. These are mentions of the site on thematic portals, sites or reposts. Regular mention of the resource by users indicates that this is a SDL (site for people). Natural links should be placed on trusted sites and be open to search engines.

In this regard, the question often arises, how to become an SEO specialist?

This profession has become in demand over the past few years and will continue to remain so in the future, because there is more and more information every day. A modern person receives more data every day than fits into 170 newspapers. The desire to obtain high-quality information in a minimum time is the reason why we open search engines today.

Looking ahead, let's say what SEO may become in the future. In one episode of the British series about technology and everyday life, Black Mirror (2011), people were given the opportunity to give each other ratings that have legal value. SEO specialists in this world are engaged in optimizing not websites, but real people.

It is impossible to improve your skill without theory. To save time, go study terminology here. Understand the basics in detail:

How to compose a semantic core and what tools are suitable for this.
Guide to working with Key Collector.
SEO Specialist Toolkit.
Drawing up technical specifications for copywriters and programmers.
Optimization of texts, images and meta data.

Where to start learning?

If you are a fan of classical teaching tools, then the book Igor Ashmanov and Andrey Ivanov "Optimization and promotion of websites in search engines" will be a very useful purchase. The paper edition describes the basics well, but for up-to-date information you will have to go to blogs and thematic resources.

First of all, visit the website Sergei Koksharov(https://devaka.ru). This is one of the largest expert analysts in the field of search engine optimization. His blog is regularly updated with useful articles, webinars and other useful things.

Another useful blog Mikhail Shakin(http://shakin.ru). Its portal publishes reviews of new programs, tools and interviews with experts in this field.

Ilya Rusakov(http://seoinsoul.ru/) writes about SEO development trends, tools to help, and publishes reviews of major conferences.

Be sure to check out the channel IMpro.pro. Speakers talk about ranking factors, content and page optimization in clear and accessible language.

Hello, friends. My name is Artem and I am the author of this blog. Last time, in an interview with Andrey Kulutsky, we completely figured out who he is and what he does, how much he earns, etc. Today we will delve into the topic and talk about how to become an SEO specialist and quickly get the first result. Again, Andrei Kalutsky, a SEO specialist, practitioner, and a person who mastered this profession from scratch, will help us figure it all out. For questions regarding cooperation, you can contact Andrey here.

Andrey, tell me where a newbie should start?

First there must be interest and desire to work. If there are no problems with this, then you can move on to studying the theory:

Get at least a basic understanding of CSS and HTML;
understand the algorithms of search engines;
master the basic tools for website optimization and promotion;

After that, move on to practice. Take on a few small projects and gradually improve your skills.

Can you really master all of the above on your own?

Yes, that's exactly how I started.

Is there any special forum for SEO specialists?

searchengines.guru ;
maultalk.com.

A lot of useful information about SEO optimization is published on these sites.

Are there any professional difficulties?

I am sorely lacking free time. The whole problem with a flexible schedule is that I have to independently plan the workload, monitor project deadlines, work with customers and supervise other performers.

How do you plan your time?

First, I define the overall goal and highlight the priority tasks. For example, to optimize a new website, you first need to order articles and links. After that, I move on to edits, minor technical work and attract additional specialists.

Why do you love your job?

What difficulties arise?

Problems rarely arise with programmers and designers. The main problem with copywriters. They may not complete technical assignments, miss deadlines, submit poor-quality work, or even write text that does not correspond to the topic.

How to find a good copywriter for a project?

First, remember: if you look for a new copywriter for every one-time order, you will spend too much effort, time and budget. You must have a full-time copywriter.

Finding a good specialist with reasonable prices is difficult. As a rule, such a person is busy with work and is rarely distracted by small tasks. Ask people you know who filled their websites with content. If there are none, place orders on freelance exchanges. Perhaps after a long search you will find the right person.

What problems arise with customers?

Due to increased busyness, many customers are unable to provide the necessary data for the project in a timely manner. Let's say you need to fill out a page about a company's services. To do this, you need to get a price list, photo and brief description of each service. At this stage, you are extremely vulnerable, since there will be no content - there will be nothing to optimize. Such force majeure events disrupt the plan and negatively affect the final result.

To avoid delays, follow these simple guidelines:

write a separate clause in the contract explaining that the project period begins to be calculated from the moment all necessary materials are received;
draw up detailed technical specifications;
create, print and send to the customer a detailed checklist of everything necessary;
Periodically call the customer and remind them of your requirements.

What are your plans for the future?

I will gradually increase the volume of work. I want to increase my salary to 10,000 hryvnia per month over the next few years. We'll see later. The main thing is that the number of projects does not affect the quality.

Hold out for six months. During this period you will have to work a lot, read and freak out. If you don’t break down, adequately assess your strengths and thoughtfully approach each task, then you will succeed.

Results

To become a CEO, you must have an interest and desire to work.
Study the theory: search engine algorithms, optimization and website promotion tools.
Get to practice. Start with a small project and gradually improve your skills.
From the first days, learn to prioritize and plan time.
Practice is the best way to learn. If you would like to take the course, pay attention to the University of Netology.
To implement most projects you will need a team: programmers, .
You will have the most problems with copywriters, so find a full-time specialist.
Request information from customers for the project. Due to increased busyness, many will not be able to provide the necessary data in a timely manner.

Dear readers, now you know who SEO specialists are and what they do. If you have any questions, ask them in the comments.

Popularity SEO profession is constantly growing, which is not surprising - this is due to the increasing complexity of promotion on the Internet. If previously website owners handled optimization themselves, now they can’t do it without the help of an expert. There will always be a need to attract targeted visitors to the resource. Over the past year, the number of vacancies in this area has increased by approximately 20%. More and more people want to know how to become an SEO specialist, because this is not taught in universities. Is it possible to learn all the intricacies of the profession on your own? Yes, but you will have to work hard for this.

What you need to do to become an SEO specialist

Once upon a time, owners of online stores and similar resources spent a lot of money trying to promote their site, and success was not at all guaranteed, because they had to act almost at random! Fortunately, today you can do without risk. Exists three ways to gain the necessary knowledge.

Practice. A long and risky path associated with independent experiments in the field of search engine promotion. You will need your own website (preferably several) and a certain amount that will be spent on maintaining its activity. You can get information from specialists’ blogs - there are really a lot of them.
Theory. Textbooks, websites, master classes. The amount of theoretical material is impressive, but to become a highly qualified SEO specialist using this method, you need serious self-discipline and an unrelenting desire to learn. Not the easiest option - it’s like trying to learn a foreign language solely from a book.
Combination of practice and theory. SEO courses- the simplest and most accessible way. Its advantage is the ability to immediately apply knowledge into practice, and your success will be monitored by experts who will help you avoid problems. The “practice + theory” method requires free time (usually in the evenings) and certain financial investments.

Tips for beginner SEO optimizers

Don't try to get to the hardest part right away.

As a first project, it is better to choose something with a low level of competition. If there are still competitors in the chosen field of activity, do not try to promote high-frequency queries - a beginner has no chance in this. Start with the low frequencies. Don’t try to trick behavioral factors or use automatic promotion - you can easily fall under the search engine filter. Also be careful when purchasing links.

The plan is the main thing.

You will have to perform a huge number of complex actions, and many of them must be performed in a certain sequence. The slightest mistake and the site falls under sanctions. To prevent this from happening, make a plan according to which you will act, and do not move on to the next stage until the previous one is completed. For example, before installing a template on a website, be sure to clear it of hidden links, duplicates and other garbage, otherwise the search engine will consider the resource to be of insufficient quality.

Don't forget to keep an eye on your competitors.

Are your competitors doing better than you? It doesn’t matter, because you can see what they do for this! Analysis of the actions of other optimizers is one of the main aspects of the activity of any representative of the promotion industry. There is no need to strive to surpass your “rival” in everything - it is better to act carefully, and in some cases you can try to contact him and ask him how to act in a given situation.

Study the effectiveness of your own work.

Periodically check if everything is in order: conduct tests, analyze the results of your activities and the effectiveness of website promotion. SEO is a relatively unpredictable field in which unforeseen circumstances often arise. To prevent them from bothering you, you need to pay attention to the little things.

Always learn.

Good knowledge of English will be a huge advantage, since the latest information is posted on foreign websites. However, domestic specialists are not far behind their Western competitors. Periodically read books and articles, watch video lessons, take new courses. Attending seminars and conferences is a great way to learn something special. Representatives of search engines are sometimes present at such events, with whom it is always useful to communicate.

Experiment! Just be careful.

Search engine promotion is a flexible tool. It is impossible to say with 100% certainty which method will lead to success - there are too many variables. The best option would be to try something new and unusual. However, remember that when experimenting, you should not go beyond the limits set by the search engine! Even if you manage to “outsmart” the search engine’s operating mechanism, in the future this may negatively affect search results, or even lead to sanctions.

Take your time and learn to wait.

It is impossible to get quick results in such a competitive field. If you do everything correctly, the first thousand visitors will begin to regularly come to your site in about a year. The faster the indexing, the sooner you will be able to achieve the desired effect, so take care of the speed of work. Remember that the profession of an optimizer is suitable for diligent and patient people. Many bloggers have to write a lot of articles that no one pays attention to, but then their patience is rewarded.

Is it easy to become an SEO expert on your own?

No, it's not easy. You need to be prepared for the fact that you will have to assimilate a huge amount of information, have patience and always remain attentive. However, there is nothing supernatural about this. With the right approach ( combination of theory and practice) mastering the profession will take relatively little time and will not require serious financial investments. In return, you will receive a highly paid, interesting, prestigious and in-demand job that you can do from anywhere in the world.