Today we will talk about the MDK public. For those who don’t know, MDK is the largest humorous one and most likely only those who don’t use social networks a lot don’t know about it.

There are quite a few reasons for its popularity, including various scandals, of which there have been many over the past year. So let's see what more advantages or disadvantages such a popular community had.

Disadvantages of MDK VKontakte

The first disadvantage is copyright. MDK does not consider it shameful to use someone else’s content, if only it were good, a kind of illegal aggregator that collects successful posts from all over the Internet. Including from smaller communities, sites like pikabu and many others.

Of course, this does not mean that they do not produce their own content, but the impudence with which they take someone else’s, having such resources, is not very good.

The second disadvantage is influence. As you guessed, we will talk about the bad influence of MDK. After all, it is obvious that the admins do not force people there and do not force them to write idiotic comments and fight among themselves. People do it themselves, and the problem must be found in them. Yes, some people just look at funny pictures, but more people constantly live there, communicate and attract new ones. Well, the role of the community itself is that it represents an excellent platform for this substance to seethe and develop, and this is precisely their lack.

The third disadvantage is morality. Dark humor is not always good. MDK seems to want to try on something different, showing that their humor has no boundaries. Only now they are not engaged in witty satire, but simply create memes to collect likes and reposts.

Probably many have heard about the scandal in 2015 over a cruel joke on the deceased Zhanna Friske.

Such black humor does not serve as a social regulator or balancer, they are simply ready to throw mud at anything for the sake of PR, and there is nothing cool about that.

These are the disadvantages, of course you can challenge them in the comments, we will be interested to know your opinion. Well, now let's move on to the positives.

Pros of MDK VKontakte

The first plus is humor. No matter how stupid the posts are, you can find a lot of funny things there. And this is not surprising, because such a large number of subscribers did not fall from the sky. Users were attracted by cool pictures that were regularly published on the community wall. It doesn’t matter if they were invented by site administrators or found somewhere. They are still most often quite funny.

The second advantage is certainty. For many, the size of this public is an important argument for its quality. Perhaps this is true, but another important property of having so many subscribers is the fact that you always know how to find him and what to expect from him. If you want a really good public page, you will have to scour the Internet to choose something suitable. If you want funny pictures, then MDK immediately comes to mind. Thus, it perfectly fulfills its main entertainment function and you can hardly argue with this.

Assholes were deprived of their home (

I understand that many bloggers do not even know what MDK is and why it was blocked. Moreover, they don’t care)

But I think 3 million asshole subscribers of the most popular public page on VKontakte MDK don’t care) In general, I’m not a connoisseur of such creativity, apparently I’m not the same age anymore, I’ve outgrown it. There are some overly aggressive jokes, lots of obscenities, swearing, and I’m not talking about the audience.

But oh well, to each his own, if millions like it, then it’s for a reason.

Why was MDK blocked?

In general, if you understand the issue, not only this public was blocked, but a whole series of blockings were carried out by the malicious administration of VKontakte recently, with a total audience of more than 12 million people.

Do you think these groups and publics are vegetable oil bullshit? Well, maybe so, but the annual income of the same MDK is more than 1 million dollars, here you have an entertainment group)

Now you can assess the full extent of the financial losses of such blockings.

What was the reason why popular public pages were blocked? Officially, this is malicious prohibited advertising. However, it's not that simple.

The fact is that there were cunning guys who bought advertising in these largest groups ( which is not cheap by the way) and then after launching the ad, they changed the content to something prohibited on social media. networks.

In the case of MDK, it was more like a scam for the purpose of blackmail, since the attackers then demanded 200 thousand rubles for not sending screenshots and other materials to the VKontakte administration ( info from news feed).

Well, what can we say - greed ruined not only the cat. Speaking of greed - your own public pages and regular pages on social media. networks including Twitter and VKontakte can be monetized and received income from them, for example on the same.

The first sign was when a large public was also caught using such a substitution - however, there were users from social networks. networks were redirected to a paid SMS service, which is prohibited by the rules.

A bad example is contagious, and away we go, and the publics get banned.

In general, there is no point in asking why MDK was blocked - for good reason, such a resource should have been blocked long ago for its pernicious influence on young people, mainly schoolchildren, and I am sure that the VK administration understands perfectly well that this was an obvious set-up, but is in no hurry to lift the ban. ( I even read that the owners filed an application with the Ministry of Internal Affairs, it will probably be fun =))

Now the public has moved to a new site and is called “ORLY shelter MDK” and already has more than 1.2 million subscribers.. oh, but it started so well :)

The district court of St. Petersburg decided to limit access to information from the MDK community on the VKontakte social network. Now he is in danger of being included in the register of blocked sites, and MDK has already been on the “black list” of Roskomnadzor. Why is there such attention to him and how it all began - says Lenta.ru.

What is MDK?

MDK is a community, a public page that emerged on the VKontakte social network in 2011. It gained popularity thanks to jokes, pictures and demotivators, designed in a teenage style, which were posted by the users themselves. Often beyond the boundaries of accepted ethics: for example, jokes were made about the dead, obscene language was used, etc. And the name of the community itself is consonants from an obscene word denoting a narrow-minded person.

The strategy turned out to be successful - the community grew along with VKontakte and became the most visited on the most popular Russian social network. So, at the beginning of 2013, more than a million people subscribed to it, and by the end - 3 million. The mobile version has been released into the App Store. MDK now has almost 6.8 million subscribers.

Monetization

Despite their youth, the founders (they are in their early 20s) managed to turn the community into a business. Advertising posts almost from the very beginning.

At the end of 2013, a trademark was registered for the Sarafanka company. One of the co-founders, Dmitry Aladyshev, became the general director. He owns 34 percent of the shares. His partners, Roberto Panchvidze and Dmitry Trachuk, each received 33 percent.

Panchvidze explained the registration of the trademark by the need to fight communities and companies that are trying to profit from the MDK brand. However, he promised not to interfere with those who use the trademark not for commercial gain.

The community also has accounts on Twitter and Instagram, but both have a total of just under 200 thousand subscribers - VKontakte remains the main platform. By the end of 2013, turnover was estimated at $1.3 million, according to Russian Forbes. In an interview with Lenta.ru, Roberto Panchvidze avoided a direct assessment of the current turnover.

Expensive jokes

Both ongoing events and typical everyday problems served as the basis for jokes in the community. The public did not shy away from attacks on advertisers. We must pay tribute to the community: they did not fail to joke about their potential closure.

Screenshot of the MDK community on VKontakte

MDK’s most notorious publication was a picture with text parodying the words of Zhanna Friske’s song, which was published on the day of the singer’s death. In addition to potential blocking, which was already familiar to the community at that time, they even sought criminal prosecution for its authors.

The current court case states that each of the community's 695 albums contains 400-600 photographs that are pornographic and can affect the mental health of children. The community also published texts with profanity and pictures that offended the feelings of believers. At the same time, very tragic events did not go without comment - for example, the terrorist attack in Volgograd. This post was subsequently deleted.

Consequences of posts

If closure was threatened quite often (usually it all ended with the removal of the indictable materials), then in the case of the post about the singer, MDK’s pain point was touched upon - the community was disconnected from the advertising exchange, through which a significant part of the income was received. However, the community did not change its concept.

Screenshot of the MDK community on VKontakte

Often, after claims against the community, claims were also made against VKontakte, but employees of the social network usually took a neutral position, demanding a decision from a judicial or regulatory body to take appropriate measures. An exception was made only in the above case with a joke about Friske. Also, the community was once banned for posting a link offering to download a malicious application.

In November 2013, the public itself threatened to launch a counterattack, announcing an attack against State Duma deputy Mikhail Markelov for statements he made on October 23, 2013 about a post dedicated to the terrorist attack in Volgograd. However, there was no further information about the lawsuit, and the post is not available at the link.

MDK always strives to turn any event, be it a lawsuit against the community, or a response statement, into self-PR. It is difficult to expect that another lawsuit will change anything in this concept.

MDK co-founder Roberto Panchvidze commented on his view on the current situation with the Lente.ru community.

Yes, we have posts on the days of death - for example, Bodrov or Tsoi - in which we speak very harshly about them. Provocations get few likes, but a lot of discussions. Just so we don't forget. If it were not for us, people would not know many events, dates, including tragic ones. You need to present it correctly, you need to remember your own history. Durov’s same trick about the fact that on May 9 we defended the right to repress our own people - we joke in the same vein and collect a huge amount of negative feedback. People unsubscribe, but the statistics are growing, the provocation brings people.

Often on VKontakte there are pitiful photos with messages that some unfortunate grandmother is begging for alms near the metro. We started making fun of her for asking for a jar of “yagi,” for example. But we did this in a way not just to mock, but to humiliate those people who only repost but do not provide real help.

Many people do not understand this; they do not perceive satire and criticism. A child died in the States - we start joking about it. But we are not joking about the fact that a person has died, but about the fact that in Russia they pay attention only when children die there, and when children here die in batches, no one cares.

About xenophobia

We raise topics that concern not only us, but also our subscribers. And you can notice that the problems - how can I describe them more softly? - a large number of migrants affect the entire population. This can be seen in discussions and likes. We do not force opinions on anyone. We try to be apolitical and not take sides.

We try to keep our taste to ourselves, because it is not profitable for the business model. The xenophobia that circulates in public is a very profitable thing. No, they are indifferent: either for or against. Many people write that we are no longer the same because we began to post more liberal content and fewer insults.

About politics

We went to the first protest rallies in December 2011 ourselves. They recorded something, broadcast something, and even openly called on people to go outside. But then they realized that the rally was just window dressing. Our personal position is increasingly moving aside. It's fun to ignite, but you have to keep the audience. Yes, we have posts of Nashi projects - some on a commercial basis, and some for free. We are well acquainted with some Nashists.

The social network “VKontakte” has brought quite a lot of innovations into our lives with its appearance. We started communicating more, watching the news, having fun in browser games on VKontakte and many others. Let's not forget about the important and significant thing that makes social networks what we know them - these are communities. They can be of different directions, which is why they attract more and more audiences. This article will talk about what “MDK” is and why everyone loves this community so much, as well as the similarity of its name with the disciplinary subject.

What are VKontakte communities?

Communities are special pages on which certain content is posted. Each group or community should be highly specialized, and a sudden change in topic promises blocking. These are the rules, but this has its own advantage - a person can always rely on one or more groups and communities where he will definitely find the desired content.

People by their nature are quite constant, so not everyone will like it if the animal community suddenly starts posting musical compositions on its page. This is what makes VKontakte a unique social network, distinguished from others by its atmosphere and charm.

This is precisely the charm that the “MDK” community has, which is why the question of what “MDK” is arises not only among VKontakte users, but also among ordinary readers of the global Internet around the world. Let's talk about this in more detail.

A few words about what “MDK VKontakte” is

This group is quite famous in the Russian segment for its dark jokes, or, to be more precise, “memes”, which were previously called “fotozhaby”. Nothing lasts forever, just like the name of old concepts. Oddly enough, the theme of “MDK” is humorous. The community was founded back in 2011, after which it literally experienced more events that could close the community once and for all, and bring the creators to justice for extremism.

In 2015, the creators were threatened with criminal liability for extremism in their “memes.” We are talking about a published picture in which the death of the popular pop singer Zhanna Friske was ridiculed. The case was given publicity by the television program “Let Them Talk,” to which the creators of the community and many Russian celebrities were invited. Joseph Kobzon also could not contain his opinion, wishing death to those who laughed at the “meme.”

After all these events, VKontakte and Rospotrebnadzor blocked MDK for the Russian segment of users. However, the community still exists today and is not difficult to find. Almost every fifth user of the above social network is its reader, so among your friends there will definitely be at least one who will have “MDK” in the list of groups. If you have a “dark” sense of humor and a desire to understand trends, then this is the most suitable content in the entire Runet.

What is this - an MDC subject?

By definition, MDK is a special interdisciplinary course. Every year, reforms in the education system make it possible to make the process of training new personnel for the country more flexible and reasonable than previous teaching methods. IDC is a global practice that not only helps create more qualified employees, but also increases the number of people able to work in various fields with just one degree.

An excellent example is the discipline called “MDK: Programming in Computer Systems”, because after graduating from college a person not only knows how to understand computers and programming, but is also a fully qualified accountant. This is exactly the approach that MDC is considered to be.

The question also arises about what it is - MDK 01.01. During the training process, each profession has its own interdisciplinary courses. For example, builders may have an MDC entitled “Organization of installation work of industrial equipment and control over them.” And within the framework of this curriculum, the subject will be designated by the indicated index.

Is it worth creating your own VKontakte community?

The opinions of many experts agree that this type of activity is most suitable for those people who want and can put their soul into something, while receiving a lot of money for distributing advertising records in their community.

The point is to create interesting and captivating content that people will come to and consume. An example of a successful community could be MDK, because one of its authors at the time of its creation was an ordinary student, but now he is a businessman: he has about 20 VKontakte groups that bring him considerable monetary income.

Conclusion

We hope that this article on the topic “What is MDK?” has enriched your knowledge of the modern media sphere, because according to the law, all communities that have reached 3,000 subscribers are considered media. Let us also recall that MDK currently has more than 8.5 million readers.