Mass checking of request frequency. Selection of keywords from Yandex Wordstat and Direct


It is very important to make sure that the queries you are planning to promote are actually searched by anyone. If you type “semantic core”, where all the keys will have zero frequency, then your site will be zero. Therefore, let's not bend the ox, but let's get started.

What is Keyword Frequency

Obviously, different queries have different popularity among search engine users. The number of times a specific query is entered into a search engine is taken as one month. Thus, Keyword frequency is the number of queries entered per month.

It is quite possible that even here there are dummy requests

To promote your website, you need to create original content. For example, if you write articles, the uniqueness of your text should generally be above 90%. In theory, unique content brings a high rate of traffic, consisting largely of transitions from Yandex and Google. However, in real ranking conditions, writing a unique article is only half the success.

Search engines pay attention not only to the uniqueness of the text, but also to the content of key queries that correspond to the topic of the article or any other text content. The correct distribution of keywords in an article is called text optimization. A unique, but not optimized article containing vague queries may not attract visitors to the site at all. This situation will mean wasted time and resources on content creation.

For optimizers, frequency is a criterion for choosing a particular query for use in the text. Depending on the frequency, high-frequency (HF), mid-frequency (MF) and low-frequency (LF) requests. When optimizing an article, first of all, pay attention to HF and MF queries. However, every year the promotion of new sites becomes more and more difficult, and optimization becomes more subtle. It is now believed that the use of low-frequency keys can also bring some amount of traffic.

How to check request frequency

The frequency of keywords can be found out using the appropriate search engine services, as well as special programs for compiling a semantic core. Search engines provide their services based on the selection of queries for contextual advertising.

Wordstat (Yandex)

Wordstat is a Yandex service for determining statistics of key queries. Wordstat uses most optimizers not only to create commercial queries for advertising, but also to extract keywords as part of regular text optimization. Wordstat distinguishes three types of frequencies:

  1. WS frequency is the base frequency of a query in Wordstat.
  2. Frequency "" WS - frequency based on exact query input. For example, statistics for the query ["car"] will match the query [car] without adding any other words.
  3. Frequency "!" WS — frequency based on the exact input of each word in the query, excluding declensions, etc. The request [!Chinese] means that statistics will be returned for the word [Chinese] without possible inflections (Chinese, Chinese).

The search for [car] currently has more than ten million impressions. However, the basic metric involves adding all kinds of words to the keyword that the article will rank for.


If you enclose the query in quotation marks, the statistics will be reduced from ten million to 28 thousand. The optimizer may find it useful to have a right column with similar queries that complement the semantic collection.


The “By Words” tab means that statistics are provided based on the total amount of impressions of the entered query. The “by region” tab displays impression statistics in different regions of the country. And on the “Query History” you can graphically track changes in the frequency of queries over the course of a month or week, as well as statistics on queries via PC or mobile devices.

Google

The Google AdWords service itself is more tailored for contextual advertising than Wordstat. In the “Tools” section you can select the necessary keys for the desired request. In the “Targeting” column, set the desired display region and language. You can also specify negative keywords.


Unlike Wordstat, where monthly statistics are indicated, in AdWords you can select a monthly range of impressions in the “Date Range” column. The disadvantage is the average number of results. The statistics themselves are divided into two blocks:

  • Keywords are an analogue of Wordstat frequency;
  • Keywords (by relevance) are an analogue of the base frequency and similar WS queries.

The advantages are the presence of a level of competition, as well as the ability to download selected words to a CSV file or to Google Drive.

In addition to AdWords, Google has another query analysis tool called Google Trends. This service evaluates the popularity of the entered query for a certain period of time and presents statistics in the form of a graph. You can compare several key queries with each other. Statistics by region are also displayed.


For the graph, not exact numbers are used, but relative ones, based, among other things, on relevant queries.

Mail.ru

Mail.ru also has a search query statistics tool in its service for webmasters. In addition to general impressions, the table shows the distribution of queries by gender and age of users.


It is no secret that Mail cooperates with Yandex, since the search engine places Yandex advertisements.

Rambler

Rambler is losing its popularity every year, but their Wordstat can be very useful. The fact is that query statistics in Yandex and Google cannot always reflect the real state of affairs. Many companies may enter “idle” commercial queries in order to spy on competitors, i.e. for analysis of TOP, titles, etc.

Due to the low popularity of Rambler, their Wordstat statistics are less spammy and can provide some clarity for optimizers. In general, it is quite suitable as an additional tool.

How to check the frequency of queries en masse

Most optimizers choose programs such as Key Collector or Slovoeb to collect and analyze the semantic core. There are also online services for determining frequencies.

Key Collector

You can obtain the necessary keys for the semantic core and check their frequency en masse using the desktop program Key Collector. Open Wordstat, enter the main keys in the field from a new line for your topic and click “Start collecting”.


In the settings, you can set the required region for collection, as well as stop words. After the keys are collected, we determine the frequencies via Direct.


As a result, you will have a table with keys and frequency of impressions. We immediately delete all keys that have the exact frequency “!” equal to zero. To do this, we do filtering in the “Frequency!” column. Click on the blue icon. A filter window will appear. Select “greater than or equal to” > “1” and click “Apply”.


To get a larger list of keys, you can collect search tips from Yandex. Making a new group (window on the right). Also make sure that the “Collect only the TOP hints without brute force…” checkbox is enabled. Now click on the created group - a new empty tab will open. Click the icon for collecting search tips.
After collecting phrases, we do the same as when parsing Wordstat: we remove frequencies, remove phrases that are inappropriate in meaning and phrases where the frequency is “!” equal to zero.

Similarly, using Key Collector you can collect keys and frequencies from Google.

Rush Analytics

Rush Analytics is an online alternative to Key Collector. The advantage of the key collection tool is that there is no need to use a proxy, anti-captcha, etc.

To collect frequency from Wordstat, you need to go to the “Frequency collection” tab and check the box next to !keyword, that is, the exact frequency. Next we enter the keywords. After the service calculates the costs, click “Create a new project.”


The results can be saved to an Excel file.

There are several services that allow you to predict frequency of search queries, but most specialists use the service from Yandex - Yandex Wordstat.

Retreat

Yandex has a significant market share (large data sample) and a convenient tool for analysis (Yandex Wordstat). In Mail's tool, you can get more extensive data for each keyword, but on a much smaller sample of data. The Yandex Wordstat service was created primarily for Yandex Direct, but is very useful for SEO specialists.

3 types of query frequency in Yandex Wordstat

Every day, SEO specialists use 3 types of frequency in their work. You need to grasp the difference and learn to correctly interpret the information and understand its value.

The total frequency is the predicted number of impressions per month of the entered phrase with any other words in any case/declension/number, etc. That is, if you enter the query [pizza delivery], you will receive the number of impressions per month of such queries as: [pizza delivery], [pizza delivery around the clock], [inexpensive pizza delivery in St. Petersburg at 3 a.m.], [pizza akhtynzan delivery to Yekaterinburg], etc.

Yandex:

The numbers next to each query in the keyword results give you a rough estimate of the number of monthly impressions you'll get if you choose that query as your keyword. Thus, the number next to the word “phone” indicates the number of impressions for all queries with the word “phone”: “buy a phone”, “cell phone”, “buy a cell phone”, “buy a new speckled cell phone”, etc.

That is, Yandex tells us that the word “pizza” and any phrases with the word “pizza” will be dialed 2,242,196 times a month, and the phrase “pizza delivery” and all phrases with the phrase “pizza delivery” will be dialed 240,705 times a month. Using this information, you can find interesting clusters of queries that users are typing and analyze the needs of potential customers. For example, it is clearly visible here that only 10% users who searched for anything related to pizza are looking for pizza delivery.

Some users want to receive pizza around the clock, while for another part of users it is very important that the pizza is delivered quickly. This is very valuable information for your business, so experiment and look for interesting query needs.

2. Accurate request frequency

Exact frequency is the predicted number of impressions per month of the entered phrase without any other words, but in any case/declension/number, etc. That is, if you enter the query “pizza delivery”, you will get the number of impressions per month of such queries as: [pizza delivery], [pizza delivery], [pizza delivery], etc.

To get the exact frequency of a query, the entire query must be placed in quotes:

The exact frequency will help you find the key queries that users actually type. Also note that only 6% of users who search for anything related to pizza delivery limit themselves to the request [pizza delivery], and 94% of users complete (specify) their request.

3. Super accurate search frequency

Super accurate frequency is the predicted number of impressions per month of the entered phrase without any other words and in specified case/declension/number and so on. That is, if you enter the query “!pizza delivery,” you will get the number of impressions per month for the query [pizza delivery].

To get the exact frequency of a query, you need to put the entire query in quotes and put an exclamation point before each word:

Super accurate frequency allows you to identify in what case, number and declension people type certain queries.

Prepositions in Yandex

Wordstat does not take into account prepositions when you analyze the overall frequency. If you need to look at a key query with a preposition, then you need to put “+” in front of the preposition.

Feel the difference:

Imagine that you want to find out how many people want to buy air tickets to Moscow. If you type [air tickets to Moscow], you will get 716,174 total frequencies, but this frequency also includes queries [air tickets from Moscow], [air tickets Moscow], [Moscow Sochi air tickets] and others.

But if you search for [flights + to Moscow], you will see 66,841 total frequencies. The numbers differ by 10 times, I hope that you will not forget to indicate “+”

The Yandex Wordstat service allows you to analyze the frequency of requests for the required region. Sometimes this can be very useful.

In some areas of activity, you will be able to find suitable queries that are found only in certain regions. For example, names of geographical objects.

There is also a separate functionality where you can see the popularity of any keyword in different regions.

Seasonality (query history) is a very useful functionality with which you can analyze the frequency of a keyword in different periods of time. Data is stored for 2 years.

For example, this is what the demand for air tickets to Moscow looks like at different times of the year:

Additional Operators

There are some operators that are used by qualified professionals. If you are just starting to master search engine optimization, then you should not focus on them.

Operator "-"

The “-” operator allows you to remove unnecessary words (similar to direct).

Operator "|" (or)

Operator "|" (or) allows you to get results based on several conditions at once.

"()" operator (grouping)

The "()" (grouping) operator allows you to combine conditions.

You can find out Wordstat frequencies manually, but this is time-consuming and inconvenient. To speed up work, there are parsers: desktop programs, browser extensions, cloud services and scripts. They are all similar - there are only differences in the nuances of work. Our own appeared in the PromoPult system. Let's figure out how it works and why it is better than its analogues.

Main features of the Wordstat Parser in PromoPult:

  • mass check of frequencies from the left column of Wordstat for specified phrases;
  • loading phrases as a list or using an XLSX file;
  • the ability to parse frequency in any Yandex region;
  • taking into account the type of match when parsing (operators " phrase«, «! phrase" And [ phrase]);
  • saving all reports in the cloud.

Service features:

  • unlimited number of search queries when checking at one time;
  • collecting frequencies online - no need to install software;
  • no need to create fake accounts in Yandex specifically for parsing or risk your own accounts;
  • no need to use proxy servers or enter captcha;
  • summing up frequencies in the report for specified regions or breaking them down for each region;
  • high parsing speed;
  • convenient for subsequent processing report in XLSX format.

A little theory: why know keyword frequencies?

The main reason why frequencies are collected is traffic forecasting. Knowing how many times users were interested in a certain phrase, you can roughly calculate how many clicks the site will receive if it occupies the Nth position in the search.

How it works in practice:

  • you have created a list of key phrases that you plan to promote;
  • For the phrase by which you plan to evaluate traffic, determine the frequency (for example, “ buy an ottoman in Moscow"- 2852);
  • you will find out the CTR values ​​depending on the position in the search (approximate data on the distribution of CTR can be found in open sources, but if your site has been running for at least several months, then more accurate data is available in the Yandex.Webmaster report “Search queries” / “Query history” " / indicator: "CTR on positions, %");
  • make a traffic forecast for the TOP 10 (to do this, multiply the frequency by CTR and divide by 100%; for example, if the CTR of positions 2-3 is 25%, then the forecast traffic upon reaching this position is: 2852 * 25/100 = 713).

The second reason to collect frequencies is weeding out “junk” phrases. These are phrases whose frequency tends to zero, and there is no point in including them on existing pages (let alone creating new pages for them).

Which phrases are considered “trash”?? It all depends on the topic. For example, if the topic is narrow, there is little traffic (for example, for the keys “ purchasing an MRI machine" or " Vertu repair"), and each user is worth his weight in gold, then you can leave phrases with a frequency of 1. For mass-market stores, requests with a frequency below 5 are eliminated. And for information sites, a frequency of 10-20 may well be the lower limit. The main thing is not to overdo it with removing unnecessary phrases, otherwise there is a risk of losing traffic for low-frequency queries, which sometimes amounts to 70-80% of total traffic.

Another reason to clarify frequencies is building a hierarchy of queries on a page. More frequent queries are added to Title and H1, and for less frequent queries, sections and subsections are formed.

Promote your site automatically? With the SEO module from PromoPult this is real! Internal optimization, link building, content filling - all this is automated in a couple of clicks. All you have to do is control the result. Ready? !

Helps to evaluate in detail all the parameters of a phrase and search results in order to assess the level of competition for it and those parameters that are most important to an SEO specialist when analyzing website results for queries.

What parameters does the tool define?

The functionality of the tool is not limited to analyzing the frequency of online requests. The list of criteria to be determined when analyzing keywords is quite extensive:

    Geodependency. A binary parameter that determines the dependence of the search results on the user's region.

    Degree of localization. A quantitative parameter reflecting the share of results in the TOP-50 search results with a clearly defined geographic location.

    Words from the backlight (without SPECTRUM). Words that are highlighted in search engine results, excluding those words that were highlighted by .

    Words of SPECTER. It follows from the name - words that are highlighted thanks to SPECTRUM technology, for example, “reviews”, “independently” and so on.

    Theme words. Words that appear more often than others in search results snippets, excluding the query and its synonyms. That is, our keyword analysis service can be used in this way to expand semantics.

    Total and exact frequencies according to WordStat. An online check of the frequency of requests in Yandex shows two frequencies according to the Yandex.Wordstat statistics system: general and accurate, taking into account the region specified by the user. General - without operators, precise - with operators "quotes" and "exclamation mark", for example, ["!furniture"].

    Number of main pages in the TOP. The parameter determines the number of main pages in search results so that the user can determine what type of document on the site is a priority for promotion by the keyword of interest.

    Availability of a vital response. Allows you to evaluate the presence of a vital result, which is most often typical when searching for a brand or website name. For example, for the site pixelplus.ru the request [pixel plus] will be vital.

    Number of results found. Reflects the total number of relevant documents in the search engine index.

    Budget by MegaIndex. A numerical value that reflects the level of competition in Yandex for a phrase. As a rule, the higher the number, the more competitive the request.

    Number of ads in Yandex.Direct. Reflects how many players in the market provide contextual advertising for a given phrase.

    Number of exact occurrences in Title and snippets from TOP-50. Allows you to evaluate the correctness of the phrase. This parameter is also one of the indirect ways to check the competitiveness of requests.

    Average age of documents. The name of the parameter speaks for itself. The higher the average age of documents in the TOP, the higher, as a rule, the level of competition for it. For young sites, it is recommended to pay attention to assessing this indicator when analyzing search phrases and compiling a semantic core.

As you can see, our tool is much more useful than a regular service for checking frequency queries.

How to use the tool?

The interface of the tool for analyzing key queries is as easy as possible to use.

In the “Query” field, enter the phrase that needs to be analyzed. In the drop-down menu, select the region for which the analysis of the frequency of keywords and the results for them will be carried out. If desired, you can immediately receive the result in CSV format by checking the appropriate checkbox. Then click the “Check” button.

The result is displayed within a few seconds and is a table with a list of parameters and values. Each parameter is equipped with a tooltip, which can be seen by clicking on the question mark symbol. Clicking the icon again hides the tooltip.

Usage example

As mentioned above, our tool is not just a service for analyzing the frequency of requests. With its help, you can solve more complex and global problems. Let's show it with an example.

Let's say the question arises:

“Can we promote a site that exclusively features wrought iron staircases for [stairs] requests?”

The answer is in the table.

We see that this request is geo-dependent and has a sufficient degree of localization to consider it commercial. At the same time, “wooden” and “floor” are found in the words that set the theme, but the words “metal” and “forged,” on the contrary, are absent.

This means that in the search results for the phrase “stairs” there are sites offering interfloor staircases made of wood, and it is these sites that the search engine considers a relevant answer to this query. Checking the frequency of search words requests shows a large difference between the exact and total frequency. In other words - poor completeness. That is, this phrase is too general and ambiguous. The MegaIndex Budget indicator indicates very high competition.

Another important indicator is the “Average age of documents in the TOP 10”. If we are talking about promoting a new site, and the average age of documents is more than three years, promotion becomes even more complicated.

How can I check more requests?

A special API method, available to users on the “Expert” and “Guru” tariffs, allows you to conduct a mass check of the frequency of requests and other parameters. Other Pixel Tools tools also allow you to conduct a detailed analysis of queries in search engines:

Good luck with the application!

Ask a question or leave a comment

Purpose: Yandex Wordstat is one of the key tools for determining current demand in a specific topic, and accordingly forming an up-to-date semantic core. It is actively used by SEO optimizers, copywriters and webmasters.

Searching for keywords using Yandex Wordstat is today one of the fastest and most convenient ways to select keys for the semantic core. From experience, choosing keywords in this Yandex online service means collecting from 30 to 40% of the entire semantic core. Additionally, you can search for keywords in Yandex by selecting search suggestions, but this is a topic for another article. The service is absolutely free.

In addition to selection, you can perform a convenient analysis of search queries in Yandex Wordstat, how many queries are targeted and in demand - the service has a lot of functionality for this. Keyword analysis in Yandex Wordstat comes down to:

  • Analysis of word frequency (query popularity) for 3 match options: broad, phrase, exact.
  • Popularity of queries in different regions
  • Determining the seasonality of a search phrase using the Query History tool.

Case 1. To automate work with the service, there are a number of tools: KeyCollector(paid), SlovoYOB(free version of KeyCollector), keyword parser "Magadan"(paid and free edition), extension for Mozilla Firefox and Google Chrome for Yandex Wordstat Helper, AllSubmitter(module “keyword selection”), YWSCheck.

Below we will take a closer look at keyword statistics from Yandex Wordstat ( wordstat.yandex.ru), as the main tool for selecting statistics of Yandex queries and the words themselves. However, you can select the necessary popular queries using another service from Yandex - Direct ( direct.yandex.ru). It was created for advertising campaigns and allows you to fine-tune the display of advertising blocks that will be displayed for certain search phrases.

Although both services use the same information base and have some similar functions, their purposes are completely different.

Case 2.
- Information in the service is updated once a month.
- The maximum number of pages with results is 40.
- The minimum frequency is 1.

1. View query statistics using Yandex Wordstat

In order to take advantage tool for selecting popular keywords and see statistics of Yandex search queries, you must be a registered user and pass authorization. If there are no problems with this, then by going to the page https://wordstat.yandex.ru/ you can immediately start working.

Enter the query you are interested in in the search bar. For example, if you are planning to create an informational website about landscaping, enter "landscape design."

After a couple of seconds, in the left column you will see statistics for the entered key phrase. The first line will display the phrase and the number of impressions per month.

Attention! Frequency in Yandex Wordstat and Direct is not how many times a given query was entered in the Yandex search bar, but how many times a Yandex Direct ad appeared for a given search query - this should be remembered!

All phrases below are diluted word forms of the entered key. You should not add up the number of impressions for them, since they are all included in the total number indicated in the first line. By clicking on one of them, for example, on “landscape design of a site,” you can find out statistics specifically for this area, with all sorts of additional words.

Case 3. To get around the Yandex limitation on the number of query options, you can search for them in various forms, for example: cleaning, cleaning, cleaning, cleaning, etc. As a result, you will receive more search query options than if you only asked: cleaning

The right line will display similar queries and Yandex query statistics for them. This is very useful when compiling and expanding the semantic core if, for example, the main search phrase does not have a wide scope.

Case 4. Remember that frequency indicators are very often inflated and do not always correspond to real demand. Causes:
- website owners and SEO companies monitor the visibility of their sites daily
- work of various services for checking positions, boosting behavioral factors, grouping search queries

2. Region setting

If you are creating a website focused on a specific region (for example, the website of a water delivery company in Moscow, or any city portal), then the statistics of search phrases must be configured by region. By default, Yandex Wordstat is tied to your location. However, in any case, you must specify the correct region for processing statistics. This can be done by clicking on the corresponding button under the search bar. Here, you can set the checkbox to “by region” and see the frequency of use of the words you are interested in on the world map.

Case 5. For large regions: Moscow, Moscow Region, St. Petersburg, you can set the Russia region, and after collecting, delete all regions except the one you need (on the Internet you can find a lot of lists of regions of Russia, Belarus, Ukraine). This way you can get a wider list of key phrases.

In the report “by region” you can understand in which regions this request is more popular. And when you click on the button “ map» you can visually see on the world map the frequency of use of the phrase.

Case 6. When you hover over a country, the percentage can be more than 100. “Regional popularity” is the share that a region occupies in impressions for a given word, divided by the share of all impressions of search results that fell on this region. The popularity of a word/phrase equal to 100% means that this word is not distinguished by anything in this region. If the popularity is more than 100%, this means that there is increased interest in this word in this region; if it is less than 100%, it means decreased interest.

This data can be used to create contextual advertising and decide whether to create separate advertising campaigns for certain regions.

3. Seasonality

The Query History tool allows you to:

  • See detailed statistics by month, week.
  • Assess the seasonality of a particular topic.
  • Determine whether the phrase is a “dummy” (the number of impressions is increased by webmasters in a short period).

By entering a search phrase and clicking on “Query History”, you can see impression statistics for the year. For example, if we enter our query “landscape design” into the Yandex Wordstat search, we will see that this topic is at the peak of popularity only in the spring and summer months. And by the new year, the frequency barely exceeds 100,000 impressions per month.

Case 7. Seasonality allows you to find “inflated”/dummy queries, for example, if for a whole year the frequency of a phrase is 0, and in the last 1-2 months the frequency has become 3000. An exception to the rule may be obvious seasonal queries, for example: buy a large artificial Christmas tree, buy New Year's toys, naturally, in the summer the frequency of such requests will be zero. An exception may be important news and events, for example: the victory of an unknown athlete at the Olympics.
When analyzing jumps in a graph, it is advisable to analyze several requests from a group in order to understand the general trends in the growth and fall of the graph.


Yandex Wordstat will be useful for novice webmasters who are creating their first website. With its help, they can select key phrases with stable popularity. This will allow them not to depend on the time of year and have a more stable income.

Case 8. Wordstat operators don't work here! Please note that this report does not support any query language operators. Seasonality of the request Yandex does not provide information using the operators “quote marks”, “exclamation mark” and all others. In this report, Yandex provides information on the broadest match type.

4. Operators in Yandex Wordstat for selecting keywords

The search form in Wordstat supports 5 operators, using which you can: “Refine queries”, “Exclude unnecessary words”, “Combine data for several queries”:

  • Operator "-". If you put it in front of a certain word, then all queries that contain this word will disappear from the selection. Example: Buy a used bmx bike in Moscow
  • Operator "(|)". It is used to add synonyms to the selection. For example, the construction “Air tickets to (Istanbul|Antalya)” is equivalent to two queries: “Air tickets to Istanbul” and “Air tickets to Antalya”.
  • Operator "!" - exact match. This is necessary so that the words you enter are taken into account by the service in the exact form, without changing endings or declensions.
  • The quote operator "" is a phrase match. By putting the desired phrase in quotation marks, you can remove from the selection all diluted queries containing additional words and leave only its exact form and word forms.
  • Operator "+". Conjunctions and prepositions will only be taken into account if they are preceded by this operator. Otherwise, they will be ignored by Yandex.

Example. Difference in frequency of different matches for “all regions”:

  • Broad match - apartment cleaning - 15,912 impressions per month
  • Phrase match - “apartment cleaning” - 1,963 impressions per month
  • Exact match - “!cleaning!apartments” - 1,057 impressions per month

Case 9. When selecting search queries for a site, it is necessary to additionally check the frequency by exact match, since the phrases “nulls” are very common, but by broad match they can have very impressive values.

5. Consider the order of words in the query

If there are 2 queries in the kernel that contain the same words, only in a different order, then now everyone can find out which of the two options users ask more often, for example:

It was before the appearance of the operator: “!buy!a Christmas tree” - “469 impressions per month” or “buy a Christmas tree” - “469 impressions per month”

It became when using the operator: “buy a Christmas tree” - “442 impressions per month” or “buy a Christmas tree” - “27 impressions per month”

Conclusion: the query “buy a Christmas tree” is more frequently asked than “buy a Christmas tree.”
The “true” frequency is 442 impressions per month for the most popular option - “buy a Christmas tree”.
*check was performed on September 26, 2016.
* previously, to determine the correct spelling, you had to resort to the services of the Keyword Planner tool - adwords.google.com

Operator ""(square brackets). Allows you to record the order of words in a search query. In this case, all word forms and stop words are taken into account.
For example, for the phrase “tickets [from Moscow to Paris]” the ad will be shown for the queries “airplane tickets from Moscow to Paris”, “tickets from Moscow to Paris”, but will not appear for the queries “tickets from Paris to Moscow”, “ tickets Moscow to Paris" or "how to fly from Moscow to Paris."

Often the task arises of collecting all queries of 2, 3 or 4 words with the inclusion of the main marker queries. Here are two examples of how to do this:

Example 1: if you need to collect all 3-word queries in a topic with the words cleaning, you need to create the following line - “cleaning cleaning cleaning”.

A more compact alternative line:

(cleaning ~3) - parses all 3-word queries with the word cleaning
(cleaning ~4) - parses all 4-word queries with the word cleaning

Example 2: If the main query is two-word and you need to parse all 4-word queries with it, then you need to generate the following line - “cleaning cleaning cleaning apartments”.

A more compact alternative line:(cleaning ~4) apartments

7. Features of Yandex Wordstat

The disadvantage of direct parsing Yandex Wordstat is the technical limitations that the service itself imposes:

  • When checking frequencies, it is necessary to create separate queries for each phrase being checked. Due to this, the time for collecting information increases.
  • If there are a large number of requests, additional proxy servers may be needed, because the service may impose sanctions in the form of an eternal captcha or a ban (you can also try changing the IP address by resetting the Internet connection if the IP address is issued dynamically by the provider).

8. Browser plugins for ease of working with Yandex Wordstat

  • Yandex Wordstat Helper - An extension for Mozilla Firefox and Google Chrome that allows you to significantly speed up the collection of words using the wordstat.yandex.ru service.
  • Yandex Wordstat Assistant - An extension for Google Chrome, Yandex Browser and Opera browsers, which allows you to significantly speed up the manual collection of words using the Yandex word selection service (wordstat).

9. Selection of search phrases using Yandex Direct

Yandex Direct is a contextual advertising service, and the lion's share of its users are sellers of goods and services and advertisers. Despite the fact that it is “tailored” to conducting advertising campaigns, this service also allows you to see Yandex statistics on popular keywords or products that users want to buy. But, since this is an exclusively commercial tool, here you can also calculate your profit from promotion for specific requests.

Selection of keywords for Yandex Direct can be done using the following instructions:

  • Go to the page https://direct.yandex.ru/.
  • Click on the button " Place an advertisment" and click "start using the service".
  • Fill in the information on the advertising campaign and proceed to the next stage of its setup (the “next” button at the bottom of the page).
  • Proceed to fill out the “new keywords” field.

By clicking on the “Select words” button and entering a search phrase, you will see the same statistics as in the word selection service. Here you can add specific Yandex Direct key phrases so that your ad is shown using them. Tips are also available to fine-tune your advertising campaign.

Case 10. Very fast collection of search queries is implemented in the KeyCollector program; in a few minutes, if you have a sufficient number of accounts, you can collect thousands of phrases.

10. Additional service for budget forecasting in Direct

As we have seen, the Wordstat and Yandex services were created to solve completely different problems. If Wordstat is used by webmasters and SEOs who are trying to make money on advertising, then Direct is also used by advertisers to build their campaigns.

However, the Yandex Direct functionality includes a very popular tool for both webmasters and advertisers - “ budget forecast". The former can realistically assess the potential profit from the site if it is included in the Yandex Advertising Network, while the latter can estimate their advertising costs.

Case 11. In its interface, in the “Hints” window, only frequency queries “not dummies” are displayed, with the help of which you can collect all the significant initial phrases in the topic, which can be further expanded.

By adding a group of keywords, you can see not only their frequency (“Impression Forecast”), but also the cost of clicking on an ad, as well as the CTR (click-through rate).

11. Features of Yandex Direct

  • You can use both batch collection of phrases from the left and right columns, and clarification of all types of frequencies for phrases available in the table. This mode reduces calls to the service and significantly increases the collection speed.
  • When picking up phrases from the left or right column via Yandex Direct, the service may return fewer phrases than it produces primarily from Yandex.Wordstat
  • When collecting frequencies in KeyCollector through the Yandex.Direct interface, a huge speed of data collection is achieved (up to 1000 phrases per minute for 1 stream).


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