Who can respond to messages from the VK community. How to make legal mailings on VKontakte


Today I’ll tell you about a new one interesting feature"Messages for the VKontakte community." With its help, any user can write a message to the community administrator via private messages, and the administrator, in turn, will respond on behalf of the community.

To enable it, go to “Community Management”. Next, set the switch in the “Community Messages” block to “Enabled”. Additionally you can add separate link V left column your VKontakte menu by checking the "Add to left menu". To save the changes, click the "Save" button below.

Now, having entered the community, right column The "Send message" button should appear. With its help, any user can send a message to the community.

All messages received in this way will be displayed in the community and in the left column.

In the future, communication occurs with the user through “Private Messages”, and with the community through “Community Messages”.

When you hover over a dialogue, the correspondence can be added to important or completely deleted. You can also make a message important within a correspondence.

When deleting, you can mark the message as spam or block the user.

Another important feature is the ability to mark messages as replied. Let's imagine a situation where a user wrote to you, but give an answer in this moment You can not. It's okay, the community has 4 message tabs for this.

  • Important - those messages that you have marked in dialogues or within correspondence;
  • Unreplied - those messages that were read, but for some reason you did not give any response;
  • Unread - new messages that have not yet been read.

You can reply to a message within a conversation using a special icon above the dialogue. Here you can add a message to "Important".

That's all. I hope that this opportunity will be useful for you.

In this lesson I will tell you how to pin a post on a VKontakte wall. This post will always be higher than the others and appear first. There is one feature that you should be aware of - only those that are published on your behalf have the ability to post on the wall. Also, entries can be pinned in groups.

In this lesson I will tell How can I change the address of a VKontakte page?. This is the short address that comes after the already familiar vk.com. An example of such an address could be: vk.com/durov

Unfortunately, not many users know that social network vk has the ability to edit your own messages. This function appeared relatively recently and is available in the full and mobile versions of the site (they promise that in the coming updates it will also become available to users of the mobile application).

But there is physically not enough time to correspond individually with each user, even if you work 24 hours a day. And mass mailings, for example, on the social network Vkontakte, give us the opportunity to provide information quickly and a large number people right away.

Sending invitations to the group

To send messages on VKontakte, you first need to promote a group and gain a sufficient number of subscribers. Advertising will make this process faster, but if the budget is limited advertising campaign no, you can send invitations to users yourself. This can be done in two ways: manually or using special programs.

  • Open the menu under the group logo.
  • Select "Invite friends to group."
  • In the window that appears, select the users to whom you want to send invitations.
Select “invite friends” from the drop-down menu

You can send no more than 30 invitations daily. If used for mailing special application, this limit may be exceeded. But excessive activity in the group is a direct reason for temporary or permanent blocking of the community (at the discretion of the administration).
Select the friends you want to invite to the group.

VK newsletter to group subscribers

Before you look at step by step instructions, it should be noted that VKontakte mailings cannot be used to distribute spam. This means that the user must first agree to receive messages from the group, and only then become a member of the mailing list. The administration of the social network is actively fighting spam, so in order to protect your account and group from blocking, you should not spread advertisements to users without their consent.

If you can’t send spam on behalf of a group, then the question arises why mailing lists on VKontakte are needed at all. In fact, if you organize the process correctly, you can get a lot of benefits from mailing.

  • Purchasing an additional tool for interacting with subscribers with the possibility of a personalized approach.
  • Increased trust and loyalty to the company.
  • Unlike posts on the community wall, important message won't get lost in the news feed.

So far, the dissemination of information through social networks cannot replace SMS and. But there is potential. After all, the percentage of messages being opened on VKontakte is much higher than on e-mail, and cheaper than SMS messages. At the same time, there is no risk that the company’s letter will be lost among hundreds of similar letters.

How to send a VK newsletter to subscribers of your group?

To try out this marketing tool in practice, you need to first check your community settings. To do this, select Community Management – ​​Messages from the menu. If community messages are enabled, the settings remain unchanged. Otherwise you need to enable them.

  • In the settings menu, select Community Management - Applications.

  • Set application settings.

  • Click "Save".

  • Subscribe to your newsletter to see in what form messages are received to users.

IN initial settings application, the user needs to adjust only 4 points: button name, visibility, snippet and application name. A button with which users can independently consent to the newsletter will be located on the right side of the community. The owner of the group can give it any name, for example, you can use “Subscribe to news”, “Subscribe to newsletter”, “Latest news”, etc. Visibility settings determine who can see this button. Here you need to set “All users”.

Next comes the Snippet. In simple words, this is the name of the button with which users can subscribe to the newsletter at the request of the group owner. That is, in order to draw people’s attention to the fact that they can receive fresh and relevant information in personal messages, the administrator can post a link with a button on the community wall, on the company website, or send it individually. It’s also better to choose something neutral for the snippet, such as “Open” or “Go.”

The app name appears at the top of the subscription page after the group name. It can be left unchanged or titled in accordance with the purpose of the mailing. After this, you need to save the settings and try to use it in practice. In order for users to actively subscribe to your newsletter, it is best to use all traffic sources. Therefore, you need to place a subscription button on the company’s external website.

Installing a widget for mailing on a website

To send messages not only to group subscribers, but also to third-party users who visit the company’s website, it is appropriate to place a subscription button on its pages. To do this you need:

It is worth noting that this will not only increase the list of users for the mailing list, but will also attract new subscribers to the group. In addition, you can give users a choice and make several thematic mailings. This is useful for both subscribers and the community owner. Since users will only be able to receive necessary information, and the owner - to divide the total mass of subscribers by interest into separate lists.

How to send a VK newsletter to all friends?

For those entrepreneurs who offer their services not through a group, but with personal account, it will be interesting how to send a VK newsletter to all friends. Good news is that there are no restrictions on sending messages to friends. But, as practice shows, sending the same text to several users is regarded by the administration as spam.

There are several ways to send messages to all your friends:

  • Manually. You can create a message in advance, and then send the message to everyone on the list using copying. To make the process easier, you can use a program that allows you to record a sequence of actions on your computer and then automatically play them back without your participation.
  • Using programs.
  • By creating a conversation.

Creating a conversation is the way to send out messages with the least risk of getting banned. But he has significant drawback– when each person joins and leaves a conversation, all participants receive notifications. If the user is not interested in the topic of the conversation, he will quickly leave it due to the intrusiveness of notifications.

To create a conversation, you need:

  1. Go to Messages and click “+” next to the search bar.
  2. Select members from your friends list.
  3. Enter the name of the conversation and click “Create”.

When selecting participants, you can tag only those friends who are online. After you create a conversation, you can add new users from your contacts list. But they can leave it only of their own free will.
Click on the “cross” and select the friends you want to invite to the conversation.

How to send a VK newsletter to non-friends?

Exist strict restrictions regarding sending messages and friend requests to strangers. The number of messages per day is no more than 20, requests – no more than 50. Some users bypass these restrictions by creating fake accounts.

The administration of the social network also prohibits such actions, but this is not the most depressing thing. Messages from such pages are usually not viewed by recipients or become grounds for complaints. Therefore, before sending out mailings from additional accounts you will have to make them “alive”, and this will take a lot of time.

To manually send messages strangers, you should first add them as friends. Since the number of queries is limited, when filtering users, you should set search criteria that match the target audience. This:

  • Age.
  • City.
  • Marital status, etc.

In this case, you can attach an accompanying message to the request, which may be of interest to the addresses. Messages should not mention the words: promotion, free, buy and the like. Letters that come in PM are also moderated, so the administration quickly recognizes intrusive advertising. And this, in turn, is another reason to block the account.

Programs for automatically sending invitations

Bots and special software that will independently send messages to users are considered “gray” methods of promotion. This means that no one, not even the developers similar programs, cannot guarantee that the group will not be banned.

  • Quickly attract new subscribers.
  • High risk of account (community) blocking.
  • Attracting a dubious audience.
  • High price.

Programs for automatic mailing There are two types: partially paid and paid. Partially paid ones allow you to use the software, but with disabilities. Fully paid programs allow you to try out their functionality for free during a test period, with subsequent payment for the full version.

Not recommended for use third party applications to promote the community. If you have start-up capital, it is better to use the services of special agencies, otherwise high-quality and interesting content will attract the public no worse than other methods of promotion.
But even after users have begun to actively join the community, it should not be left to chance. The public needs to be retained - this is exactly what VK mailings to subscribers of your group are used for.

The decision to use automation rests solely with the user. There are many programs on the Internet that are designed to automatically send messages. However, you cannot use several of them at the same time. Therefore, you will have to make a choice and download one of them. Of the most popular, two programs can be distinguished: LSender VK PRO and Quick Sender.

LSender VK PRO

LSender VK PRO – paid program to send messages to the target audience. It provides 16 automatic mailing methods. At the same time, the developer assures that the risk of account freezing is minimized.

In addition to mailing, the software allows you to create template responses for automatic dialogue with the client. Moreover, dialogues can be conducted simultaneously from two or more user accounts. The program has a convenient and clear interface, but even if questions arise, the user can use the instructions for use, which are issued after purchasing the program.

Quick Sender

Quick Sender is a program for commercial mailing, community promotion and target audience generation. It has a separate block for the parser (searching for the target audience) based on multiple criteria. The user only needs to set the search parameters.

Another feature of this program is the liker. This is a mechanism that automatically likes the posts of users included in target audience, to attract attention. After this, the program will independently send messages that need to be delivered to the recipients.

Users also have access to reposts, automatic inviting and posting. You just need to set the necessary parameters, and then the program will be able to do everything on its own.

Usage multifunctional programs for promoting communities, VKontakte does not guarantee the success of the enterprise. Content plays a decisive role. If a community cannot offer users quality and interesting information, nothing will keep them as subscribers. Therefore, first of all, you need to rely on your own strength, and not on a set of instructions and algorithms.

On July 4, 2017, VKontakte developers added an interesting feature with which you can comment on posts on behalf of the VKontakte community.

Thus, anyone can continue to write comments on behalf of the public.

Replying in comments on behalf of the community is simple. This can be done by group leaders: creator, administrator and editor (the moderator cannot).

Enough form to write a comment click on the avatar and select a community.



  • You can comment on any user or community posts (if, of course, the comments are open);

It's just as simple for phones.



Comments on behalf of the VKontakte group

I will give 2 popular options when you can use this feature:

1. To promote the community.

You can comment on posts thematic groups, to attract attention e potential subscribers/clients.



Funny jokes and informative answers will help with this. If desired, you can, which will significantly increase the interest of community members.

2. For anonymous communication in the comments.

Some users do not comment on posts because they do not like to give away their personal page. Therefore, you can create a group in a couple of minutes and comment on posts on behalf of the community.



Many people ask: Why can’t I comment on behalf of the community? The answer is simple: moderators are not allowed to comment on posts on behalf of the group. Ask the community owner to change your status.

In addition, access to commenting is open to communities created at least 7 days ago, in which they belong at least 500 subscribers. Don't worry, if there are fewer of them, it can be done easily.

And I also noticed this: mobile version displayed only 1 community, and in full - everything. I don't know what this is connected with. So comment from your computer.

In short, commenting on posts as a group is an important innovation. Use it wisely. If I come up with more options, I will definitely share them in this article.

If you were unable to comment on posts on behalf of the VKontakte community, watch the video tutorial.

To communicate with community administrators, you can activate the messaging function. Then any guest and subscriber will be able to write their question.

This one is very convenient function, which allows , and provide the opportunity for feedback.

Now I will show you how to activate and use this feature.

Enable messages in the group

Go to the desired community and open the menu. Select here.

Now go to the Messages tab. Here, set the switch to the "Enabled" position.

After activation we have additional settings. Check the box here "Add to left menu". To home page community, users were able to see the block to be sent.

Fill out the greeting. Users will see this text when they start writing a message. If you plan to place a message widget on your website, check the box "Allow widget".

When you fill everything out, click on the “Save” button.

How to send a message in a VKontakte group

Once we have activated the feature, any user can contact us. When he opens the community, he will see a button under his avatar "To write a message"(cm. ). You need to click on it.

A form will open containing welcome message. Now the user can write his question and send it to us.

After sending, a notification about a new message will appear on the administrator page. He can go to view it and write a response.

Correspondence will be conducted as in regular dialogues.

Conclusion

If you have a commercial group and you are selling goods or services, be sure to enable the messaging function. Your customers will be looking for an opportunity to connect with you—give it to them.

Questions?

In contact with

Surely, at some point, each of us wanted to speak out about the activities of one or another community in VK: perhaps in an approving tone, and perhaps in the most critical tone. Soon this opportunity will be provided to users of this social network.

In some large groups and public pages specially selected by the social network VK, the “Send message” button works in test mode. Thanks to it, the user has the opportunity to ask a specific question to the administration (of course, on a community topic), express his own wishes, or make some suggestions. Page administrators will respond to these messages. Check how it works today this function, you can in the largest communities of this social network.

Please note that you can attach any content (photos, videos, audio, documents) and maps to such a message, as well as use emoticons and stickers - everything is identical to regular dialogues in VK. You will receive a response on behalf of the person you are interested in public page or groups, but the name of the admin who responded to you will not be visible.

Innovations for the administration

As for the administration, it is worth saying that working with these messages is somewhat different from standard ones. The community has its own section with dialogues; it will be available to all page managers. However, it does not intersect in any way with by personal messages users who are administrators of a public page or group.

Notifications about these messages are visible only in the community itself, and sound alerts work only if the administrator currently has a section with community messages open. It is worth noting that admins can take part in conversations started by another administration representative. The user will not notice this, because all messages, as we mentioned above, are sent on behalf of the community, but at the same time the administration sees the names of their colleagues responding to messages from VK users.

Classification of dialogues

And for the convenience of each side, such sections as “Important”, “Unanswered” and “Unread” were provided. Thus, urgent or difficult to resolve issues can be placed in the “Important” section. The “Unreplyed” section contains, as the name suggests, messages left unanswered (although if it is a banal thank you, the administrator can immediately mark such a message as answered). And the “Unread” section contains those conversations that have not yet been opened by any of the admins - this will make it possible to quickly find new questions.

Thus, with the help of such a service as VKontakte community messages, administrators will have the opportunity to receive feedback from users as simply as possible. In this case, the administration will not need to directly contact users through their personal pages. For VK users this will also be the most in a simple way connect with your favorite community. Messages, unlike the proposed news, have more complete functionality and will allow admins to deal with all sorts of requests to their group or public much faster.

In official mobile clients on iPhone and smartphones Android given the service is already running. For Windows Phone Community messages in VKontakte will appear in the next update.


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