How to create a good group in contact. How to create a VKontakte group correctly

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People come here for various reasons. Some are to attract traffic to your website. Others - build. And some just want to chat, find interesting interlocutors.

Such an attractive platform for promotion own projects cannot fail to interest small business owners and those who are just about to open their own business.

Where to start?

How to create a popular VKontakte group without any special knowledge?

Much easier than . Think about it - what do you pay attention to when you find yourself in an unfamiliar group? Which visual signs popularity do you celebrate for yourself?

Let's try to figure this issue out together.

Take advantage of the experience of predecessors

If you decide to create a group, then you have already decided on the topic. Or not?

In any case, do a little analysis. To do this, you need to select the most frequently requested keywords on your topic, for example, using the service wordstat.yandex.ru and then use search engine In contact with. By collecting information, you will understand the relevance of your topic. Determine the number of similar groups. Or maybe you can come up with a more attractive option for yourself.

The main thing is that you recognize your future competitors by sight.

Be sure to visit their groups. Try to identify them strengths, understand their tricks. And decide for yourself how you will stand out from them and win your piece of the pie.

Do not neglect their experience, try to extract as much information as possible. After all, these people know how to create a popular VKontakte group, they have already done it.

Make a portrait of the group members: their gender, age, profession, Family status, area of interest. Do not waste time on this - this is your future the target audience. You create a group for them. So that they feel comfortable and interesting there.

Set the steering wheel in the right direction

Now let's move on to the design and content of the group:

Come up with a catchy name for the group. If the title contains keywords, great. Your task is to choose a name that will be popular in searches and at the same time low in competition. If the group is regional, then it is desirable that the group name include an indication of geography. This allows you to attract more participants.

An avatar is the first thing people see when they come to you. It is known that a user can only pay attention to something for a few seconds. And the first of these seconds belong to the avatar. Try not only to appear in all your beauty and designer brilliance, but also to show who you are and what your group is dedicated to.

The description of the group should be concise and meaningful. The first paragraph in the description should reveal the main idea of the community as much as possible. Users should see a solution to their problem in the description. You must provide contact information for your office or store.

The next answer to the question “how to create a popular VKontakte group?” will relevance of the posted content . Content is content your group (educational, entertaining and advertising posts, surveys). Many people wonder. Most information is simply copied from thematic sites or friendly VKontakte groups. It is advisable that some part of the information in your group is unique. When writing text unique content use your knowledge, experience in the area of business you are promoting, as well as information from books and printed articles. If you are interested in more professional promotion of your group, you can always turn to specialists.

Step on the pedals more boldly

The group has been created. Now is the time to breathe life into it. The group must be known; it needs members.

We will not dwell in detail on how to attract people to the group. This is a large topic for another article.

In any case, try to ensure that these are interested, active participants, and not people who came for the sake of a tick. You can invite the first participants to the group from among your friends or send invitations to members of communities with similar topics. Word of mouth, services of friends and all available means of advertising to help you.

Perhaps, after all these steps, the answer to the question - how to create a popular VKontakte group - will be obvious to you.

But that's not all.

Fair wind at your back

Involve people in the discussion, conduct surveys more often, ask their opinions.
Fill the group with popular videos and audio materials. Try an experiment - combine their name with the name of your group. Perhaps this will attract additional visitors to your group.
Conduct competitions, sweepstakes, interactive games. Give out bonuses and prizes. No matter how serious your topic is, 5 minutes of rest will not hurt.
Change your avatar picture from time to time. People react positively to changes for the better. Unless it's your company logo.
Study your target audience. Post updates at the time when they are most often on the site.
Don't give everything away at once. Spread the updates throughout the day, use the relevant ones as an assistant computer programs. Updates will occur without your participation.
Be sure to check the group’s position in search engines. If you yourself are not strong in SEO, ask a pro for advice on how to create popular groups VKontakte and how to bring them to significant positions in search engines.
Do not neglect the services of a moderator. Someone needs to monitor and respond to spam in a timely manner. This will protect your group from being banned.

Forward to the heights of popularity!

The success of any group at the initial stage depends on the initiative and active actions of its organizer. But even then, having caught the right wave, do not expect that the ship will float on its own.

There is no Internet user who has not heard of social network in contact with. This is quite simple to explain - VKontakte allows you not only to communicate with friends, find like-minded people, watch videos and listen to music, but also create your own communities. Any VKontakte user can create their own community on a specific topic. Let's figure out how to create VKontakte communities?

How to create a VKontakte community?

The first thing we need to create a community is to enter your username and password and log in to your page. Next we go to the tab – "Groups".

At the top right of the page you will see a “Create a Community” tab. . After you click on it, a menu will appear in front of you:

The task before you is to decide on the exact name of the community and the category into which it can be classified. We will create a group with you. To do this, enter the name and click “create a community.”

So, we need to fill in the following menu items:

Group name. The information tab contains a field "Group name." We decided on it earlier, but we can always change it to something else.
Page address. Contains a link to your community.
Community Description. You should be responsible when filling out this field. There are not only a number of users who like to read the description of the group, but also search engines. Thanks to your description, new users will be able to find groups from such search engines as Yandex and others. So, let's create a community description.

Here is an example made in a couple of seconds. Be as responsible as possible when filling out this field!

Community topic. Why do we need to fill in this field? Each VK community has a specific topic, which is taken into account when searching. If we decide to create a group “”, it is not advisable to choose the topic “Cooking” or “Sports”. The ideal option is “Entertainment”.
Web site. If you have a website, you can provide a link to it. All users in your group will be able to switch to it after your visit. We do not have a website, so we will leave this field blank.
Location. In the location, you can specify the country, city, and even the street where they are located.
Wall. As we remember on the wall, group administrators can create any messages. In some groups, users themselves can leave posts.

There are several options "Walls": off, open, limited and closed. We choose the limited option. IN in this case Only group administrators can write and post on the wall, and any participant can comment on them.

Videos. Video recordings can also be open, restricted, or turned off. Just as in the previous case, we choose the limited option. This includes audio recordings, documents, discussions and photographs.

So, in our community, only we can add any information, and other users can only comment on it.

Group type. The last field is “Group Type”. IN open group Any user can join. Private - you can invite users or confirm applications. And you can join a private group only after your invitation.

Our new group will be open. We don’t need the remaining tabs yet - click "Save".

This is what our group looks like:

Now our task is to fill the group and attract new users to it. Don't think it's pretty simple work. To begin with, you can invite all your friends to your community, but it is unlikely that at least 50% of users will confirm your application. Therefore, many administrators advertise their community in other groups and resources.

Filling out a group is also quite a difficult job. Every day you need to create new interesting posts and discussions. At the same time, you should not forget to monitor the group’s attendance. To do this, go to the “Community Statistics” tab and look at the indicators.

As we see on this moment my new group was visited by one unique user.

Populating a group

The first thing we will make for you is a group avatar. To do this, click “Upload photo” and enjoy the result.

Similarly, we upload music, videos, documents and create discussions.

When filling out text posts, you should pay attention to their uniqueness. If your group consists entirely of non-unique content, she will not be able to become successful and popular.

From this article you will learn how to create a group on VK in 2019 and configure it correctly. In particular, select the type of community, the name of the group, set up the main sections, fill out the description, put a memorable community avatar, upload a beautiful cover, and so on. If you are a beginner and are just starting to figure out how to work VKontakte, this step-by-step manual will be especially useful for you.

Advantages and capabilities of the VKontakte group:

Fast Creation. After reading the article to the end, you will understand that creating a group takes 10-15 minutes.
For free. You can create a VKonakte group absolutely free, and with proper promotion, it can be compared in effectiveness to a landing page or website.
Easily use. Most of the actions related to business promotion in VK are intuitive and simple.
A lot of information. There are many articles and videos on the Internet about the work of VKontakte: promotion, monetization, etc.
The biggest Russian-speaking audience of all ages - among them there are definitely your clients.

How to create a group on VK: step by step

Step 1:

Community creation

So, we already have a personal page and we need to create a group on VK so that we can place all advertising materials there and not spam our account. On the left side of the menu, click on the “Groups” tab. A page will open that shows what groups we are in. At the top, click “Create a community.”

Step 2:

Choosing a community type

As you can see, VKontakte itself explains for what purposes this or that type of group is suitable. Choose what suits you. And don’t be afraid, if necessary, the community type can be changed at any time in the settings.

Step 3:

Next, another pop-up window appears, where, depending on the selected type of community, we will need to write a name, indicate a category or topic, whether it will be an open or closed community, add a link to the site and physical address ( if there is one).

In field group name enter the name of the group. How to name a VKontakte group?

Use the name of the company or brand.
First name or last name for a personal blog.
A keyword by which potential clients may search for you.

For example, if you are engaged in repairs in Moscow, then it is better to name the group [ Repair in Moscow] and write the name of the company or brand through a dash or vertical slash. Finally, click on the “Create Community” button and go to the page new group.

This is what the newly created group looks like. All that remains is to set it up and fill it.

How to set up a group on VK

Step 4:

Avatar

A VKontakte group avatar is an icon that is displayed next to the group’s posts in the news feed. To install it, in the right top corner Click “Upload photo”.

Recommended avatar size 200x200 pixels. Try to ensure that the picture chosen as your avatar is bright, concise and memorable. This will help followers differentiate your group's posts from others. After loading, VKontakte will first offer to crop the main image, and then adjust the thumbnail.

Step 5:

To continue setting up the group, click on “Manage” directly under the newly installed avatar.

Next, fill in the basic information about the group; this is what users who land on your page will see. In the description of the community we write what the group is about, for companies we list a list of services or goods, write (your advantages).

Here we can make the group closed or open ( better to make it open), put beautiful address pages and download the community cover.

Step 6:

Recently, VKontakte groups can be added beautiful covers, with basic information about the group and additional pointers. For example, like our group :

To add such a cover, you need to go to the community settings, click “Upload”, select a pre-prepared picture on your PC (1590 by 400 pixels in JPG, GIF or PNG format) and click “Save”.

To ensure that the cover is displayed correctly on tablets and mobile devices, it is better to place text and other important elements in the center.

Step 7:

At this point in the settings of your new VKontakte group, you need to enable or disable certain sections. We recommend disabling sections that you do not intend to use.

You can also configure the access level for all sections: open or limited. This affects who can add content to these sections. Open- can add everything, limited- only community administrators and editors.

Here you can turn on products, set the main and secondary blocks. This is what will be shown first when visiting a group, by default the group description or is shown at the top.

These are the basic settings that need to be made after creating a group. At your discretion, you can set up a comment filter, add links, enable messages, connect additional applications And so on.

How to fill a newly created group

To add the first entry on behalf of the group, click in the empty field where the inscription “Add entry” looms temptingly. If next to the entry field the avatar of your personal page is lit, then click on the arrow at the bottom right and select “On behalf of the community” so that the entry can be seen by those who are subscribed to the group.

How to create a group discussion

Create discussions where users can leave reviews, discuss topical issues, share their vision, opinions, etc.

In order to create a new discussion, you must first enable them. Go to the group settings and go to the “Sections” tab. Choose one of the options:

open— everyone can create and delete discussions;
limited— only community administrators can create new discussions.

After that, return to the main page of your group and under the main photos, click “Add discussion”.

Group album and photos

Turn on the Photos section in Settings and create a group album. Post only real photos! This will help build trust. Click “Add photos” in the lower right menu of the group and upload them from your device.

The photos you add will be uploaded to the group's main album.

Also on the right you can find the “Photo Albums” tab and add a new photo album calling it, for example, “Repair of one-room apartments.” This way you will divide all the photos into separate categories for the convenience of users.

How to add products to a group

Another advantage of VK is the opportunity to create and develop an online store based on social media. networks. To do this, go to the “Section” tab in the settings again and turn on "Goods".

Settings will open in which you need to specify:

city where your store operates;
enable or disable comments on products;
choose the monetary unit in which the cost of goods will be measured (ruble, tenge, euro, dollar or Belarusian ruble);
configure where purchase requests will be sent: in community messages or in private messages administrators;
store description.

Then on home page communities will be able to add product cards.

You need to fill out the product card as follows:

category— select the category to which the product belongs, or if there are no suitable ones, put “Other”;
product name and description- write the name of the product, short description and its characteristics;
photos product - can be downloaded different options color solutions, as well as photos from different angles;
price- the price of the product or service being sold.

If a product is out of stock, it is not necessary to remove it from the display and then add it again, just check the “Product unavailable” mark.

How to make a group interesting?

To make your group interesting, you need to make an effort and follow a few simple rules.

Create quality content. Do not constantly publish posts with the content “Buy, order, call” and so on. There should be selling posts, but in moderation.
The time when you could post cats and demotivators is long gone. Therefore, first, think carefully about what might be interesting to your target audience.
Be consistent. Don't abandon the group and publish 1-2 posts a day.
Do polls on the topic of what content your subscribers would like to see.
Publish real photos office, store, warehouse, your workplace and yourself.

Conclusion. Well, now we have figured out how to create a group on VK, set it up correctly, add photos and the first entry.

Write in the comments the address of the group you created following our guide! Let's see who did better

Greetings, dear readers. Social networks have long been part of our lives, so it is simply vital for all owners of absolutely any business, both traditional and remote, to run them in order to be successful, so today we will talk about how to create a group in VK.

VKontakte, despite the growth of Odnoklassniki and Facebook, and even despite Instagram, remains the leader in promotion, there is a simple explanation for this.

Benefits of social VKontakte networks:

Different audience segments.

We know that in OK the main audience is women over 30 years old, mainly from the regions, on FB - the most affluent audience, on Instagram - advanced youth. VK has all these segments from children to bankers.

Habit of buying online.

VK people have developed an understanding of online shopping, they are happy to buy goods without leaving their favorite social network. networks, this is the so-called autonomous trading, i.e. when we do not transfer a person to external sites.

So, we need to sell through social media. VKontakte network, what needs to be done for this?

There are 2 vectors of promotion through VK:

Creation and promotion of your community.
Purchase of advertising in existing ones.

We will consider both options, and today we will talk about the first.

Many people here have a question: how many of them to create: one or several?

How many communities to create for business?

In some cases you need to create one thing, in others you need to create several different ones, everything here is individual and depends on your business.

Most often, for one business it is still better to create one group or public page We will analyze which one is better to choose further. For example, if you have a travel agency, then you do not need to create several communities for different tours, for example, “Tours to Egypt”, “Tours to Bulgaria”, etc., because their promotion will not be as effective as if it were there was one community.

It is necessary to create several communities in the following cases:

Different audiences.

If your product is consumed by different audiences, for example, if several businesses operate under your brand, it is a mistake to create one community like “Cargo transportation in Perm and cheap abstracts.”

In this case, you need to create separate communities, because this is absolutely different offers for different audiences and different content is needed here.

If a subscriber receives more than 40% of the content that does not correspond to his interests, then he will leave such a community.

Bilingual business.

If you have interests, for example, not only in Russia, but also in the CIS countries, then you cannot maintain one community in different languages.

Differences between offers in different regions.

For example, Internet providers do this, since their tariffs differ in different cities.

Very intense marketing policy.

For example, the Wildberries store, it has many subscribers, the store has a lot of activity, is advertised, in this case you can highlight different directions, they do just that, they have a common community, there is a separate public for selling household goods and a group with children's goods, there is also a division by country (Belarus, Kazakhstan), etc.

The more targeted information a subscriber receives, the higher the likelihood that he will take the action we are targeting.

When we have decided on the required number of communities to develop your business, we proceed directly to its creation.

How to create a group on VKontakte step by step?

Step 1. Go to your VKontakte page, select “Groups” in the left menu and click the “Create Community” button.

The following window appears.

Step 2. Let's come up with a name.

I advise you to choose a concise and memorable name that will attract attention and reveal the essence of the group itself. In the next article I will talk in detail about how to choose the right name, and you can adjust it.

Step 3. Select the type of community.

What to choose a group, public page or event? Today, the difference between them is becoming less noticeable; the first, second and third formats have their advantages.

Below is a table that shows the differences between the different formats.

Possibilities	Group	Public page	Event
Participants write on the wall		No	It is possible to disable this feature
Participants can “suggest news” to the community	No		No
Participants can add new photo albums, videos, audio recordings, documents	It is possible to disable this feature	No	It is possible to disable this feature
Restricting access to community materials	It can be configured so that anyone can join, so that they can join only by invitation or by submitting an application, and only by invitation of managers	No	Can be configured so that all users or only those invited by the administrator can participate
Block with products, which is displayed on the main page of the community	Eat	Eat	No
Event start and end time	No	No	This format is really only suitable for some meetings; a reminder about the event appears the day before the start
Display on participants' personal pages	The list of groups is displayed in personal information, only if the participant has not hidden it with privacy settings, in any case, no one views it	If a participant often visits your public, then he appears in the top 5 in the block “ interesting pages", the page avatar is visible there and there is a greater chance that one of his friends will see your community and enter it	The list of events is displayed in personal information only if the participant has not hidden it with privacy settings; in any case, no one views it
Community Invitations	You can invite 40 friends per day	No	You can invite members of your communities up to 5000 per day

Think and choose what best suits your business: a group or a public page. Here, of course, it would be a mistake to create a public page like “Effective treatment of hemorrhoids,” because not everyone wants this to be displayed on their personal page; in this case, you need to create a group.

My advice is to create a group at the initial stage, so you can invite your friends to it, and when all those who want to join, you can transfer the group to a public page. The creator of a community can change its type independently, without resorting to requests in technical support. support if the number of participants does not exceed 10,000. Just as in the case of transferring a public to a group, changing the community type is allowed no more than once a month.

Step 4. Click the “Create Community” button.

Your VKontakte group has been created and you are in the “Edit Information” menu.

Group settings

Name- we already have it.
Community Description— here we write a description of the group, indicating what it does.
page address— we change the address to a more beautiful one than the default set of numbers, it is advisable to make it as short as possible so that subscribers can easily remember it and find you.
Community Topics— select the most suitable topic from the list and indicate age restrictions.
Web site— enter the address of your website, it will be displayed on the main page of the group.
Comment filter— automatically deletes comments containing obscenities or words you specify.
Location— we indicate the address if you have an office or you have a regional group, or you want to promote a product in a certain city, for example, if you have a store or do manicures at home.
Room in Snapster— indicate if it exists (photos similar to Instagram are shared there).
Community Posts— if necessary, we connect community messages. This is very convenient thing, messages are addressed directly to the community, and all managers can respond to them. The subscriber does not need to look for the group administrator, who often hides himself from the contact block, in order to ask a question. And administrators will not get confused about which of their several communities the question is asked. To immediately see on your personal page that the community has received a message, you need to add your group to the left menu.

Next, we enable the functions that you will need and configure access for them (who can add and edit: editors and administrators or all community members). I think that there will be no problems with setting up privacy, especially since VKontakte prompts pop up.

I do not recommend disabling participants’ ability to comment and show all sorts of activity in albums and other things, and even more so in discussions, because the higher the audience activity, the faster your group moves. If someone sends spam or behaves inappropriately, then the blacklist will help you.

Let me just explain what materials are. We need them if we want the “Latest News” block to appear on the main page of the group, which is a wiki page; the name of the block can be changed and the page edited as you please.

If you have an online store, then connect “Products”, then cards with the products you created will be displayed on the main page of the community.

Congratulations, you now have your own VKontakte community, the next thing you need to do is to create it.

If something is unclear to you and you still have questions, please ask them in the comments, I will be glad to answer them. Also subscribe to blog news so you don't miss new articles.

Have you decided to find new friends via the Internet, like-minded people in business or a hobby through the community on the VKontakte social network, but you don’t know at all how to create a VKontakte group? If you think that creating a group in a contact is a very complicated procedure, then I can assure you that you are mistaken.

To make sure of this, let's look at this issue using an example.

So, first you need to go to your contact page. In the vertical list on the right, select “My Groups”.

Now look at the top right side of the page. Click on the line “Create a community”.

In the window that opens to create a community, you need to enter its name. Name it so that a visitor to your group immediately understands what useful information he will find it here.

Confirm previous actions by clicking the “Create Community” button.

Your group has been created. You will be automatically redirected to the Information tab for your group. Here you can change the “Page Address” so that you and your participants do not remember unclear numbers, and make the link readable. The group we just created was created for humor, which means you can change the link, for example to:

Write a description for your group and indicate the topic. If you have a website dedicated to the topic of this group, then it makes sense to also indicate it in your group.

I won’t explain further settings, I think you’ll understand.

Now select a picture that matches the theme of our group so that it is immediately visually clear what our group is about.

To do this, find the phrase “Upload photo” in the upper right corner and click on it.

A window will appear in front of you where you click “Select file”. The picture must be in the required format: JPG, GIF or PNG.

Specify the desired image and click “Open”. A window will open in which you can select only part of the photo using a frame. Next, click “Save and Continue” (You will need a square-shaped photo, otherwise part of the photo will be cropped).

If the photo does not load, it means that its size is too large or it does not have the correct extension - this photo needs to be reduced or select another one.

Once again a window will appear in which we indicate the area for small photos and click “Save changes”.

Having filled in all the information, you can now invite participants. Under main photo Find the item “Invite friends”, click on it. To add participants to the group, opposite your friends, click on the phrase “Send an invitation.”

To add discussions, photos or audio recordings to the group, select “Add” on the group wall. To download links, videos and documents, look at the bottom right of the page.

Congratulations, now you know how to create a group in VKontakte.

See you soon!

Watch the video on creating a group in contact: