How to effectively monetize your communities. Top methods
Very often, groups gather only out of a desire to simply play their favorite songs with someone. But if your dreams are much more ambitious, then to achieve them you will need a specific action plan.
However, you don’t need to be scared in advance by exhausting schedules and large financial expenses, because the initial promotion of a musical group does not require this at all. Five steps that anyone can take can lead you and your group to calling and popularity, including world-class.
Step one (and most important): developing material
In order to find fans, perform on stages, make the whole Internet, and then the world, talk about yourself... you just need to start creating. And a lot and with passion.
There is no need to be afraid of your own imperfections. After all, it has long been proven that in music the amount of time and effort spent always develops into quality. Experience and skill will come precisely in the process of creating the first masterpieces.
Step two: speeches
No one assembled “Olympic” right away. But there are a lot of other platforms that will happily open their doors to newcomers, and they should be actively used when promoting a musical group. Performances at your favorite school or at Student Day at the institute will give you the right to claim something more, but the most important thing is that your first fans and recognition will be found there.
It is better if one concert venue is immediately followed by another, more prestigious one. Therefore, performances at city festivals should be mandatory. There are also various thematic festivals and biker rallies, which are happy to invite young performers to warm up. But to perform at events of this level, demo recordings are often required good quality. We'll talk about how to make them in the third paragraph.
Step three: first recording and first clip
Many talented groups, unfortunately, stop at the second step. And the reasons for stopping them are fear and lack of money. But if everything is clear with fear, then do you really need a lot of money to shoot your first video or record a song in a studio?
It's worth knowing what to do for free high-quality audio recording will not work. No, of course, you can try to record music tracks yourself (if you have the desire and equipment), but without a professional sound engineer it is very difficult to get desired result. Therefore, the rule that the miser pays twice is also relevant here.
Again, on at this stage Promotion of a musical group does not need a full-fledged studio album. For a great start, 3-5 recorded songs are enough. In an ordinary professional recording studio, the cost of one song will be from 1000 rubles.
And after you have the treasured disc in your hands, you can start filming a video clip. To do this, you need to consider the following:
- entourage,
- image of musicians,
- clip plot,
- sound accompaniment.
And if the plot may still be missing, the image will depend on the chosen style (or it, as a rule, has already been formed during performances), there is a high-quality sound accompaniment, then the problem with the surroundings can be solved for a very long time.
However, there are several options that always find a favorable response among fans - this is a video production in open nature, a road course or in the ruins of a building. Another advantage is that you don’t need to arrange anything special. But you should always remember the safety rules.
Step four: promotion through social networks
If you do everything correctly, then you already have support groups in in social networks, created by fans. And if this does not exist yet, then in order to promote a musical group, they urgently need to be created.
And let the most devoted fan, together with his assistants, diligently gain an audience through YouTube and Twitter. These three popular networks allow you to implement the fourth point of the plan absolutely free and as efficiently as possible.
Is it necessary to spam invitations or spend money on those who have several thousand people as friends? Let everyone decide for themselves. But you absolutely need to post recorded audio and video, regularly update entries on pages, post new photos on the walls, post comments on topics related to your group’s work, and communicate with your fans.
Step five: finding sponsors
Perhaps this particular stage cannot be predicted in advance. After all, here the result largely depends on the case. Yet again, resounding success can come without outside help, and then a sponsor will not be needed at all.
But if a sponsor is necessary, then in any case it is better to look for him among the organizers of the events and festivals at which you will perform. And if your group is truly talented and ambitious, then the issue of sponsorship may resolve itself.
Faberlic business plan. Where does the money come from:
You and we invite people, your group is organized.
Your group is EVERYONE who registered after you. Mentors help you by registering people into your group, you register and people in your group do the same. This results in rapid group growth!
Each member of your group buys something for themselves as needed, and in total the entire group produces a large turnover.
The Faberlic company pays money - a percentage of group turnover depending on its volume according to the marketing plan:
The picture does not show a complete marketing plan, but only its beginning (what awaits you in the next 3-6 months)
The number of points is the total of orders from the entire group.
1 point is equal to approximately 1 dollar.
You can find out the exact amount for your country from the person who invited you.
But these are not all sources of income in Faberlic! The company offers a large number of additional bonuses!!!
QUALIFYING BONUSES (Bonus)
New qualificationis an indicator of your growth, development, determination, faith in yourself and your team. By achieving a new qualification, you not only achieve success yourself, but also set a personal example for your entire structure. To properly evaluate the achieved results, our Company hasone-time Qualification bonuses for Directors of all levels
To receive each of these bonuses, the Director must qualify for the appropriate title.
STABILITY BONUS
Achieve and maintain new statuses, and you will receive a Stability Bonus - an additional reward for the fact that you take your business seriously and regularly take steps towards success!
How to get the Stability Bonus?
- Reach a rank "Director" and above;
- Maintain your current rank not lower than the assigned one and Personal Volume at least 100 points for 8 periods in a row.
The Bonus amount depends on your status: every billing period.
Bonuses are awarded
BONUSES OF DIRECTOR STATUS
For Consultants who have reached the level Candidate for Director and above, The company has provided Director bonuses, which are paid based on the performance of your structure and you personally every billing period.
Bonuses are awarded from Sales Volume of ALL your downline 23% groups, starting from the level provided for by the rules for this type of bonus. The calculation goes to those groups that are 23% of groups of a similar level for the lower-level Consultant of your structure who has qualified to receive this type of bonus. Thus, with the same 23% group you can receive all types of bonuses, but each type of bonus from each structure can only be received by one Consultant.
MATERNITY AND ADOPTION BONUS
Our Leaders do everything– build a business, give birth or adopt a child, be financially independent and happy in all areas of life! Especially for those who masterfully plan their own time and set such wonderful, versatile goals for themselves, like family and successful business, The company created Maternity and adoption bonus.
Payments are made for each born (or adopted) child 17 times during the year from the moment of birth or adoption. At the same time, your LO for each campaign during this year must be at least 50 points.
Thus, The amount of the Maternity and Adoption Bonus can be:
DEVELOPMENT BONUS
The success of your business depends not only on your personal achievements, but also on how well you can be a Mentor to your team. Achieve statusDiamond Director and above,help your Consultants achieve new ranks, and you will receive a Development Bonus!
This is a reward of30% of the amount of all Qualifying bonuses*,which were paid for the year to the Consultants of your structure (up to the first subordinate Consultant with the rank of “Diamond Director”).
BONUS "QUICK START"
« Fast start» - this is a bonus for rapid development business in the Company. Make a business breakthrough, strengthen your structure and double the bonuses you earn! If you achieve any rank from Director and above, in short time, you can get double Qualification bonuses!
Faberlic recommends you personal plan for the year, with which you can easily achieve brilliant results and significantly increase your income. See how “Quick Start” works using the example of a Director, Senior Director and Silver Director.
This article will help all community administrators understand how to monetize them more effectively, or how to diversify ways of earning money from groups, public pages and blogs.
Register in and increase income from your communities.
So, you have a community that you have long and carefully developed and finally decided that your work should bear fruit.
How to make money from your own group or public?
First, you need to make sure whether the community is ready for full monetization. Let's go through a kind of checklist:
1) Number. Does your group have more than 5000 subscribers?
In my opinion this is minimum level, from which you can begin effective monetization. Of course, it is possible with a smaller number if the audience is really active and passionate about a narrow topic, but this is a rare exception.
2) Quality of the audience. Is your community active and not filled with bots and blocked members?
The number of “dead participants” should be no more than 30%.
You can check this using the application.
Audience activity is measured using the Engagement rate (ER,%) indicator - shows the percentage of participants who are active in posts per day, week, month or under each post.
It is calculated as follows:
(Likes+Comments+Reposts)/Number of participants * 100
ER post - 0.1%
ER day - 0.33%
ER week - 2.5%
ER month - 10%
Groups that meet the minimum criteria can easily generate income to pay for the Internet, but if you have a larger public or group, then the earning potential becomes almost limitless.
Let's look at the most popular ways to make money on groups:
- Advertising in the group.
There are 2 ways:
- Advertising directly through advertisers. In this case, you yourself must look for advertisers, negotiate with them and resolve all issues.
- Advertising exchanges. The exchange is a service for advertisers, which presents big list groups and publics, divided by topic, number of subscribers, coverage, as well as indicating the price of an advertising post and terms of placement. The community administrator only needs to add his community to it, specify the price and process incoming applications. When an application arrives, you fully see advertising post, but you don’t see the person’s contacts. If you approve the application, the advertiser will be charged the money before placement, which you will receive after the advertisement is placed. A percentage is charged on each such application; they vary depending on the exchange.
On this moment the right to participate in the exchange is automatically granted to all groups and public pages with an average monthly total daily reach of more than 20,000 people.
The commission is 20% for all communities, it is paid by the advertiser.
There are no restrictions on participation in the exchange.
Main restrictions by group:
- The minimum number of participants/subscribers is 5000;
- The community should have no more than 30% frozen participants;
- System commission - 15%
There are no quantitative restrictions on sites
The system commission is 15%. Debited upon withdrawal of funds.
Register on all exchanges and you will definitely find your advertiser.
2. Video seeding
You earn money every time a visitor to your group watches an advertising video. It has been verified that people willingly watch such videos, perceive this type of advertising without negativity, and the VK administration is loyal to this type of advertising.
3. Partnership programs and CPA platforms
Probably the most interesting way monetization of their communities.
CPA - Cost per action - from the name it is clear that you earn if a user performs a target action, purchases a product, registers on a website, etc.
At the moment, there are dozens, if not hundreds of affiliate programs on the market, but the most profitable, both from the point of view of preserving the image and theme of the group, and from the point of view of earnings, is the sale of clothes with themed prints through your online store.
The affiliate program specializes in this type of monetization.
How it works:
You create a store on our engine for free. This procedure takes no more than 3 minutes.
Fill the store with any models and prints you like based on the theme of your community. You can even add your own prints.
That's it, your store is ready.
Your only task is to make sure that as much as possible more people found out about your store - install an iframe application in the group, design a showcase, upload albums with products, make posts with links, in general, drive traffic.
Posts about products can be published when you have free advertising space. Those. Not only do you not lose advertising revenue, but you also significantly reduce the risk of losing earnings.
You receive 25% from each paid order.
To keep track of your income, we provide you with Personal Area With full access to the store, statistics and order information.
Register by .
The biggest benefits of our affiliate program for group owners are that:
- firstly, you are completely independent of advertisers,
- secondly, you generate stable passive income without any effort (if you follow the point about advertising, of course).
Actually, these are all the main ways to monetize communities, and to achieve maximum earnings it is better to combine them all.
Good earnings to you!
Are you disappointed because not as many people come to your concerts as you would like? Moreover the main problem The point here is not that few “new” spectators come, but that even the majority of your friends and fans do not come to every performance. This fact does not allow you to organize larger concerts that could bring more money. Is this a familiar problem?
If your band plays 25 concerts a year, how many of your friends/fans will come to more than four of them? Very little. Why?
It's not about you, it's about them. Let's see what's going on here and what you can do about it.
When you ask your friends and fans to come to your concert, what are you REALLY asking them to do? Listen and watch your performance? Not at all.
In fact, you are asking them to spend a lot of time on the road, to come to some dirty club, where they will also have to pay for admission. Then they'll be surrounded by drunk people screaming in their ears to shout over the music, have to pay exorbitant prices for drinks, wait for an opening band they might not want to listen to, then wait another 15 minutes for the bands to will be replaced, and finally, they must endure the hour and a half while your cool band plays - in a room buzzing with low frequencies(because the sound engineer has no idea how to properly mix sound in a room that is not suitable for loud music). After the concert they go home with ringing ears and a terrible headache.
So if you ask them to experience all this for the FIRST time, they will find an opportunity to come see you... What are you asking them for the second time? And on the third? Of course, about the same thing.
Compare such a trip to a club for your performance with staying at home and watching TV, listening to music, surfing the Internet or doing a bunch of other easy, pleasant and useful things.
In short, people are full of easier and convenient ways have a better time on the weekend than going to see you (or any other band) perform.
As you can see, musicians are fighting an uphill battle to fill the clubs they play. There's a lot of work to be done to get people to get off their butts and go see your next show.
Before you go out and watch your show a second, third, or even fourth time, your friends and fans really need to know that it's worth all the trouble described above.
First of all, each of your shows should bring new, better experiences to the audience. Some bands change the song list from show to show to achieve this. This helps to diversify them a little, but you still need to do a lot more to really change for the better the existing opinion of the audience about your performances.
Some groups try to be different from other groups. You don't need to be different from other bands, you need to be a good band whose performances are often different from each other! People need new reasons every time to come to your shows again and again. Download a free guide on how to how to attract more people to your band's performances.
Sometimes bands look for other ways to attract people to their shows who wouldn't normally come to them. They try to attract new audiences by performing in new places and other cities.
Another method that many bands try is organizing free performances. The idea is to not charge money to perform and thus attract viewers. However, free shows do little or nothing to attract new audiences. How many people do you think you know will decide whether to come to a performance based on the ticket price of 300 rubles, 150 rubles or 0 rubles? Of course not. So free performances aren't that big of a deal. powerful tool attracting viewers. Combined with the other features you offer to viewers, this may make some sense, but the ticket price alone is almost meaningless.
All this, of course, good ideas, but they won't help your band unless you have a stable group of fans in your hometown who come to all your shows.
When you have such fans, and you know how to successfully perform and gain attention in your hometown, it will be easier for you to find new fans in new places. But if you can’t get this going at home, then most likely you won’t be able to do it anywhere.
Think about how your group can make each performance unique. Then, once you've figured out how the next performance will be different from the previous ones, you need to communicate this clearly and clearly to the fans.
I'll give two great examples by comparing two rock bands I'm familiar with. I'll show you how one of these bands completely sold out their next few shows, while the other missed out on the opportunity by making a fatal mistake.
Group No. 1: The first group organized their own performance and, rather than collaborate with another group, they hired a small group of (very attractive) dancers to perform as their opening act. Before and during the performance, it was announced that the dancers and members of the group would be hanging out with the audience after the show in the lobby of a nearby hotel. People enjoyed the performance and had a good time at the subsequent event. The key to success was that the group actively promoted the event as “special” and promoted the dancers wherever they could (including posting their videos on their website and the club's website). They tried very hard to show the uniqueness of this show and very clearly conveyed to the audience exactly why this performance was better than the previous ones and how it differed from them. The news quickly spread throughout the city. Result: all tickets are sold!
During the first and last songs, the dancers came on stage, then went down to the auditorium for a while and danced in the hall. The dancers behaved very competently and connected their actions with the actions of the group both on stage and off stage. They connected with the audience by mingling with them during and after the performance. Both the band and the dancers did something truly wonderful. Instead of just putting on a good show and entertaining the crowd, they ensured that many people craved to come see them again and again.
This group organized similar performances with these and other dancers, as well as with other artists (musical and non-musical genres), to create a different show each time, so that people got off their asses and went to see them perform not only the first, but also for the second and third time.
Group No. 2: I recently saw another band perform in Chicago. Other performers also took part in the performance, including a pair of very attractive fire-swallowing performers who had the audience going crazy. But here's the problem, there were only about 100 spectators in the club, while the club could accommodate 1300.
The band knew people would love the show, but they failed to advertise it well in a way that differentiated it from their past performances. So in the end they had a hundred fans who would probably come to them again. If they advertised the event like the first group did, the number of such fans would be several hundred.
If they had staged and promoted the show much like the first group did, several hundred people could have come to their next shows, effectively guaranteeing success (at least locally).
It is very important that your concerts differ from one another, and not from the concerts of other groups. Additionally, the most important lesson you should learn is that every performance should be positioned as a unique and special event. It is not enough for the performances themselves to be unique; You also need to advertise this uniqueness in every way possible.
Additional tip: When you organize your events, you may want to invite other groups to participate in the concert. The idea itself, of course, is not bad, but you need to think more broadly than just “who to invite.” Ask yourself who you can invite to make THIS show special. You don't need good band, which however will not highlight this show in any way in a special way, showing that THIS show is unique and interesting to fans.
Don't invite other bands unless they are willing and committed to making the show special and promoting that uniqueness to their fans.
So what should your group do? I'm not suggesting that you simply copy what others have done. I suggest thinking about how your band can make performances more unique and special for fans. Talk to other group members and come up with new ideas that might work for you. For more ideas, download this free book About, how to increase the number of spectators at future performances of your group.