Traffic arbitrage: where to start and how to make money for a beginner? Complete guide and recommended CPA affiliate programs. What is traffic arbitrage? Launch and analysis of an advertising company

Traffic arbitrage is one of the largest sections of money making on the network, which does not require special knowledge, large budgets, a multi-year website and other resources from the webmaster. In this article we will try to explain in detail what exactly an arbitrator does, what CPA affiliate programs are, offers, and so on. Go!

How to make money from traffic arbitrage

If we translate the phrase “traffic arbitrage” into Russian, then this expression can be designated as “mediation”.

- this is a seller who needs to sell a product, issue a loan, get a new client for his bookmaker, etc.

Arbitrator– this is you: the person who promotes offers and receives a commission from sales, deposits, registrations, etc.

CPA-net– this is the platform through which all work is carried out; such platforms are also called affiliate programs. They provide customized links, complete conversion and sales statistics, support and other information.

Earning money is quite simple:

1. You register in the CPA network;
2. Choose an offer (loans, sports betting, online games, household appliances, etc.);
3. Read the terms of the offer and affiliate program;
4. Choose advertising tools ( ready-made landing pages, links, banners – whatever);
5. Promote your offer;
6. The client clicks on your advertisement and buys the product;
7. The offer pays you a percentage of the transaction.

As we can see, everything is quite transparent. Of course, there are many nuances to this topic. For example, some offers prohibit the use of a certain promotion method, some set restrictions on targeting (for example, only girls or people over 25), some oblige you to advertise a product by agreement, etc. However, for the most part, traffic arbitrage at the initial stage is a fairly simple earning scheme to master.

How much can you earn from traffic arbitrage?

Income in traffic arbitrage is very difficult to predict and depends on dozens of factors. Of course, the main thing that affects how much you earn is experience! Experienced arbitrageurs earn tens of thousands of dollars a day, and some even hundreds. Yes, there is no mistake here, some arbitrageurs earn more than $100,000 per day! Of course, there are only a few of these, and this is not a stable income, but only when there is a working combination of an offer and a traffic source, tested and working. Sometimes, to find such a combination, you have to spend thousands of dollars and months on tests. But on average, everything is not so categorical; in most cases, earnings are lower, and the costs of finding a working connection and tests are also lower.

To understand the level of earnings, you can look at the cases:

An example of earnings from arbitration in 1.5 months. See expenses in

To better understand what traffic arbitrage is and where the money comes from, let's look at an example.

Let’s take absolutely any offer, let’s say we decided to make money by selling watches.

Example of an offer for the sale of goods (watches)

This offer offers us from 0.5% to 8% of the completed transaction. Let's say that a customer clicks from your ad and buys a Skagen Leather watch, the cost of which is 9390 rubles. IN in this case the seller offers you a CPS of 5% .

You get from one sale 469,5 rubles

Amounts may vary as they depend on:

• topics;
• audience;
• the final offer;
• product categories, etc.

The main thing you need to understand is that arbitrage is a fairly flexible thing that you need to master with small sales. Get your first experience, get your first hundred bucks, and then play big.

And our first task is to choose a suitable CPA network.

Selecting an affiliate program

Quite a large CPA network with a large Russian-speaking audience (the VK group numbers about 100 thousand people). "Partnerka" offers us:

• more than 800 offers;
• high deductions (20-100 rubles higher than others);
• consultations in VK or Telegram messenger;
• promotional materials for any offer and much more.

Very simple system, which has been operating on the network for more than 5 years. For starters, this is quite a suitable option.

Website:

Ad1

Ad1 is: a large number of “commodity” offers, no delays in payments, personal connection to exclusive programs, good technical support and much more.

For the most part, Ad1 is a platform for goods and online games; there are not many other areas.

Each offer is checked manually, which means no one is deceiving you. New items and exclusives are often published. Plus, daily statistics are kept, thanks to which you can track the most popular offers and tools for working with clients.

Admitad is the largest affiliate network. At first it seems somewhat complicated due to the multi-component interface, but over time you realize that working here is quite convenient.

Since this network is global and large-scale, you can immerse yourself in the world of traffic arbitrage. Every day you will receive messages about profitable offers by email, news is updated daily on the site, full statistics are available to your eyes - in general, there is a lot of material to familiarize yourself with.

The advantages of Admitad are that here you can find both unknown brands (of which there are a lot in Ad1) and popular companies such as Megafon, M.Video and others.

Offer selection

Where is the best place to start? In principle, all sites are quite similar. If you just want to try, then start with simple options. M1-Shop or Ad1 will do just fine. If you are focused on long-term work, want to try out all the tools and see all the programs, then go straight to Admitad.

In general, it is advisable to consider all CPA networks, since they are conditionally divided into “spheres of influence”:

• goods;
• finance;
• trips;
• games and programs;
• services, etc.

That is, if you want to attract people to Forex or binary options, then look for an appropriate offer - for example, Amarkets. If you want to start selling goods, choose one of the top product offers; the list is usually available on home page affiliates

Registration in each network is simple and similar: login, password, adding a site. Register in each system and determine the most optimal network for yourself.

How to choose a traffic source

There are two main ways to generate traffic: 1) free, but long; 2) fast, but not free.

In the first case you must have a site with a certain traffic (viewers, site visitors, etc.). You can write a post (or record a video) where you say: “I tried this miracle cream, it helped me, buy it!” Your subscriber will follow the link, buy it, and you will receive a percentage of sales.

But you can start from scratch and create platforms specifically for traffic arbitrage and certain offers. It’s not necessary to create thematic channels on YouTube, even with your own videos. Create websites for visitors from search engines, use various free methods of promotion on social networks, for example.

Second option, the most popular, is buying traffic and redirecting traffic to the promoted offer.

Something like this happens:

1. The arbitrator (you) buys advertising;
2. The advertisement writes a beautiful headline;
3. People click on an advertisement and end up, for example, on a landing page from an offer;
4. Make a purchase;
5. A percentage of sales is credited to your account.

But it's not that simple. How to guess what kind of traffic is best to buy? Let's look at all the options from where we can get paid traffic.

Search traffic

This is a very complex and difficult method for arbitration. Here we will need some kind of resource that we must promote.

Let's say you have an informational website about refrigerator repairs. You often add new articles on this topic, you already have an audience, traffic from search engines - in general, the site is working.

In this case we do the following:

1. We are writing a post about how refrigerators from company “X” last longer.
2. We put a link to specific model(offers often offer many options).
3. We are promoting this post through advertising on other platforms.
4. People come from the search network to your article.
5. You expect a percentage of the sale.

In this case, you get pure, high-quality traffic. However, the term “search traffic” comes with another connotation associated with contextual advertising.

Here, working with traffic arbitration is greatly simplified, because:

• We don't need an authority site;
• We can direct traffic directly to advertising page or even to the offer’s website.

1. The user writes a query to the search engine.
2. The search engine gives him an advertising link on his topic.
3. The user goes to the site and makes a purchase.

The arbitrator receives money.

What could be the problem here?

Firstly, not every offer allows this source of traffic, since many advertisers use it themselves and do not want competition out of nowhere.

Secondly When you drive traffic through contextual advertising, you can lose a lot of money. Still, such advertising is quite expensive, and the conversion rate from it is not necessarily high.

However, many affiliate marketers are creative, create good funnel sites and earn a lot of money from sales. You can’t guess here, it all depends on luck and your creativity in selling goods or services.

Targeted advertising on social networks

Or, also targeted, that is, configured to be shown only to a specific audience.

Example of a promotional post on Facebook

That is, here the social network user sees those advertising offers that are completely suitable for his location, age and interests. For example, in the first screenshot we see an advertisement for dresses. It is clear that the ad was placed based on the following parameters:

• women's page;
• age from 18 years;
• subscription to thematic public pages, etc.

Plus, very often advertising coincides with search queries, which the user entered not so long ago. For example, if you were looking for distance education online, then when you log into your favorite VK, you will receive a suitable ad in the block on the left.

The disadvantages are the same: high price and low conversion, so be creative in creating your ads. However, on social networks there are other tools for advertising advertising for arbitration.

Advertising in public pages on VKontakte and other social networks

If you are a fairly frequent user of social networks, you have probably seen similar posts in your feed. They are posted by public and group administrators themselves for money. What is important for affiliate marketers is that administrators give a discount for bulk purchases of posts.

What is its advantage? Is that here you can tie advertisement to the topic or name of the public page, which will increase conversion. In this case, the work flow looks like this:

1. You find a thematic public (humor, fashion, cars, etc.).
2. Agree with the owner about advertising placement.
3. Make up your own advertising post, based on the preferences of the public audience.
4. You receive clicks on the link.
5. You expect a percentage of the sale.

The problem is that beginners cannot competently create interesting advertisements. Very often we see advertising that is completely inappropriate for the topic of the public and its audience.

As a result, in a community where each post gets 3000-5000 likes, an advertisement gets only 100-150.

Teaser traffic

The pros are that this advertising is very cheap compared to previous options. Plus, she really attracts attention. The disadvantages are that people categorically do not trust such advertising: even after the visitor goes to the advertising page, he is unlikely to make a purchase there.

To get started, you can try experimenting with teaser networks: create a couple of ads and see how things go.

Teaser networks for arbitrage:

• MarketGid.com
• Kadam.ru
• VisitWeb.com
• DirectAdvert.ru
• Oblivki.biz
• Teasernet.com
• Pay-click.ru
• Ladycash.ru
• Bodyclick.net

We can place the banner on a suitable resource. For example, agree with the owner of a sports website to place a banner advertising an online sports nutrition store.

Secondly, you can create a truly high-quality advertising offer that will be shown to the audience.

The disadvantages, as we understand it, are a continuation of the advantages. First of all, we must create a high-quality banner, and for this you need to be able to draw or you will have to hire a freelancer.

Banners are not well suited for arbitrage, because this is a tool aimed at brand recognition, and not just at attracting traffic. In addition, placing a banner on large sites is quite expensive:

The rotaban.ru exchange is presented as an example.

Advertising summary

There is no ideal advertising tool; it all depends on the arbitrator. A professional will be able to earn millions of rubles a month with the help of teaser networks, while an incompetent webmaster, even with a high-quality source, will go into the red. So you shouldn’t hope for a “miracle”. Traffic arbitrage is a complex area of ​​money making that needs to be studied, and with experience you will definitely be able to achieve some reasonable result.

Launch and analysis of an advertising company

The launch of any company, regardless of the advertising platform, occurs according to the following algorithm:

1. Definition target audience . After registering in the CPA network and choosing an offer, you must clearly define the target audience that you will target when creating your advertisement.
2. Determining the active part of the audience. For example, both adults and children play online games. Your task is to determine that part of the audio audience that will actually make purchases in this game. As you understand, adults buy virtual things more often, so we advertise for them.
3. We create beautiful advertising text. If you have problems with this, contact a copywriting exchange or a freelance exchange. There are a lot of specialists there who will create a beautiful ad: make a bright headline, add a description, etc.
4. We launch advertising. We take sequential steps. If you have a 50,000 ruble advertising budget, do not spend all the money on one ad. Gradually test the waters and find the most successful options.

We track advertising. To avoid wasting your entire advertising budget, you need to constantly monitor your results. Make 5-10 ads and see which ones produce the most effective results. We immediately merge ineffective options and create new ones.

• Traffic arbitrage is not passive income, you need to constantly work with this same traffic;
• You will not find success in the very first days of work;
• Try to work through as many options as possible (this applies to both offer proposals and advertising tools);
• Always create unique ads that will be different from competitors' ads;
• Track “live” projects with a loyal audience - these are the main advertising platforms for you;
• Choose offers that are interesting to you based on the topic (this way you will better understand what people want).

Conclusion

At first, you might think that there is nothing complicated about traffic arbitrage. However, now you understand that this is a whole universe in online earnings that requires detailed study. If you don’t want to spend all your money on empty traffic, then dive into this topic headlong. Start with small actions: place an advertising post on your VK page, make a blog on Tumblr, sell products through YouTube - all this will help you understand how best to sell through affiliate networks. And only then you will be able to reach an “industrial” volume and buy traffic for its subsequent monetization.

The network is traffic arbitration. This method of earning money is quite complicated and that is why an income of 250,000 rubles per month is far from the limit for him. In this article we will try to touch upon all the features of online arbitration as simply and clearly as possible, and also give some advice to novice users.

You should also know this type earning money is one of the most profitable on the Internet. At serious attitude To educational material, you can earn really serious money.

For example, the statistics of average affiliates show figures from 300,000 to 750,000 rubles. net income monthly. As will be shown in the article, my numbers varied in the range of 5000-11000 rubles. income daily. To receive additional information write in the comments.

To better understand what traffic arbitrage is and why some people earn hundreds of thousands of rubles a month from it, you should look at these two concepts separately:

Traffic– this is the number of people who visited a specific resource over a certain period of time. Usually traffic is counted per day, much less often - per month.

You can often find advertisements like: “I will sell 4k of traffic for $8.” This text “in translation” means that a person is ready to attract 4 thousand unique users to your site per day at a price of $8.

Arbitration- a term that in this case we will consider from an economic point of view. “Buy cheap, and then sell it more expensive” - that’s it main principle and the essence of arbitration.

By combining the two terms, we can characterize a general concept.

Traffic arbitrage – this is the acquisition of visitors at low prices and their subsequent resale to other sites at a higher cost. Arbitration is often called “traffic drain” in Internet slang.

Types of arbitration

Many newbies wonder! Where to start traffic arbitrage? The answer to this question is obvious - study the entire list of its varieties.

There are several ways to redirect users to another service. Let's look at them:

If you have your own website, optimal choice will be the use Landing Page without registration, because not every user is ready to register and leave their contact details on an unfamiliar resource. Even if he really wants to make money on traffic arbitrage. But for those who are seriously aiming to earn a million, these little things don’t stop them.

Options and methods of traffic extraction

Traffic through banner networks

• We recommend working with several affiliate programs at once, but you should not receive too many offers at the same time;
• The topics of these affiliate programs should be varied (it is impossible to guess in advance which offer will work and be profitable);
• — At the very beginning of your work, do not invest too much money in arbitration. Allow yourself to risk large sums only when you gain experience

Conclusion

Finally, it is worth noting: traffic arbitrage can become a truly profitable business. But this requires serious effort. People who are well acquainted with marketing and have a streak of entrepreneurship and creativity can succeed in such activities.

And despite the fact that traffic arbitrage often only brings losses to beginners, it is important not to give up after the first failure. Don’t be afraid of the work of arbitrage specialists, and then, perhaps, you will be able to join the ranks of the best of them.

You can also watch the video instructions, which tell you how to start traffic arbitrage. Key points about work, tips, recommendations.

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2. Alexei
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4. Alex
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What is arbitration mobile traffic and where to start making money on it? Where is the best place to get traffic for arbitrage on the Internet? Where can I get training on how to make money from traffic from scratch?

The Internet has given rise to a lot of new, never-before-seen ways to make money. One of them is traffic arbitrage. This term has nothing to do with judicial proceedings. This is about attracting visitors to websites and redirecting them to other resources.

Thousands of people earn decent money from such activities. If you want to join their number, read this article!

Denis Kuderin is with you, an expert on financial topics at HeatherBober magazine. I will tell, what is traffic arbitrage who directs visitors to Internet resources and where, what are CPA networks and what is more profitable - advertising on social networks or banners?

1. Traffic arbitrage – an additional source of income or a waste of time?

For those who are not at all aware of what traffic arbitrage is and what it is used for, I will explain the essence of the term using a simple and understandable diagram.

For any commercial transaction to take place, two things are needed: product (service) + people ready to become buyers. To generate more sales, sellers involve a third party - those who will talk about the product potential buyers. It is these people who arbitrate (i.e. redirect) traffic.

On the Internet, this marketing option often costs cheaper than running full-scale advertising. Or these methods complement each other, helping to attract the target audience to advertisers’ websites through all possible channels.

Traffic(sometimes spelled with two “f”s, which is also acceptable) is the number of visitors to a site over a certain period of time.

It's obvious that the more popular the resource, the more visitors it attracts. But there are also artificial ways to get visitors to the site: all available methods attracting an audience.

Traffic can be redirected (sold) from one resource to another. This action will be called traffic arbitration. The point is to buy it cheaper and sell it more expensive. The difference will be your earnings (profit). How can you buy visitors online, you ask? Who sells and buys them anyway?

What do arbitrageurs do? Place advertisements, links to websites and landing pages, thereby forcing potential clients take a useful action - register on the seller’s website, use the services offered, buy a product.

The potential buyer is called lead. Converting visitors into leads is called lead generation.

The user was distracted by advertising and is now making a purchase in an online store - which means the affiliate did a good job

Why does the seller need this? It’s simple - by paying once for a lead, the advertiser will be able to recoup their costs many times over in the future through repeat sales.

For a deeper understanding of the topic, you need to understand the meaning of the main terms of the arbitration topic:

• Offer– an offer from an advertiser interested in attracting leads.
• Landing– a landing page created to hold the user’s attention and encourage him to take targeted actions.
• CPA network– an affiliate network operating on the principle of Cost Per Action – payment for action.
• Hold– the time for which the CPA network delays payment to the webmaster. The delay is necessary for the advertiser to verify the quality of the attracted traffic, since the latter can be useful and useless.
• Profit– net profit of the webmaster.
• Conversion (ratio)– the ratio of the total amount of traffic and leads. The higher the ratio, the greater the advert's profit.

At its core, arbitration is a slightly improved and placed “on industrial basis» attracting visitors through affiliate programs. This is one of the most popular and accessible types.

Modern advertisers are bringing ever-higher profits mobile traffic arbitration. According to statistics, every third Internet visitor accesses the network with mobile device. For such users, special applications and programs are developed that differ in many ways from desktop advertising.

To make money on arbitrage, it is not at all necessary to have your own website - you can launch an advertising campaign both on a social network and on a blog.

2. How to make money on traffic arbitrage – step-by-step instructions for beginners

Thousands of newcomers come to arbitration, but not everyone has a stable income from this business. Buying traffic requires certain investments, although there are also free methods of promotion.

There are many companies online that train beginner arbitrators. Examples - groups CPA NOOB, RichAdvert And CPA King VKontakte, proprietary courses and trainings from experienced arbitrators.

However enough for a start free information , which is full on the Internet. Universal advice for beginners is not to focus on one direction, but to try different offers, traffic sources and affiliate programs.

Step-by-step instructions will help you avoid mistakes and start correctly.

Step 1. Select an affiliate network for cooperation

First, you need to register in a CPA network or even several, otherwise where else will you get offers. It happens that in different networks, owners or specialists responsible for website promotion indicate different prices per lead– look for the option that is most beneficial for you.

By the way, a difference of even 5 rubles significantly affects profits in the long term. If the number of leads is measured in hundreds and thousands, then even a small plus in your favor will significantly increase your earnings.

Step 2. Get a referral link

After that, select an offer and get referral link– this will be your main earning tool.

Choose the offer that suits you very clear and satisfactory in all respects. Advertising something you don’t understand will be uncomfortable, to say the least.

Step 3. Direct the maximum amount of traffic to the link

The key issue of the arbitration business is where to get good traffic at minimal cost?

There are two options for attracting traffic – for money and without it.

The free method is available to those who have their own resource with decent traffic. If people who are interested in the topic of your chosen offer regularly spend time on your website and social network group, then it will be much easier to attract the target audience.

For example, you are running a video blog dedicated to online games. You have hundreds of subscribers and regular readers. Choose an offer that requires leads to register for a new online game, do as honest and professional a review of the product as possible, and encourage visitors to register using a link. Counting coins.

But the bitter truth is that not everyone has their own well-promoted websites and blogs, so most novice affiliate marketers have to resort to paid methods. These include - contextual advertising, teasers, posts and banners on social networks. We will talk about all these options in detail a little later.

Step 4. Find the best options for making a profit

Traffic arbitrage is a constant analysis and search for new ways to get rich. If you want to earn more, regularly test the effectiveness of your advertising campaign. You start it up and relax - this option will not work here.

Those who are engaged in:

• traffic analysis– find out which source gives the best conversion;
• checking the effectiveness of advertising materials– see how well the advertiser works on his page;
• creating various ad blocks– we check what is more effective: teasers, banners, contextual advertising;
• determine the best time to display advertising– at what time of day the ad is seen by more users.

Step 5. Filter low-quality traffic

Low-quality traffic needs to be cut off and eliminated. For this they use special services statistics (for example, GoogleAnalytics) and all sorts of traps for bots that are invisible to real users.

At first, while you have minimal experience, it is better not to use Yandex.Direct and Google Adwords. For newbies the best choice– teaser networks like BodyClick or TeaserNet.

3. Where to get traffic for arbitrage – review of the main sources

As I already mentioned, the main sources of traffic are social networks, teaser advertising, contextual and banner advertising.

Let's make a comparative review.

Source 1. Teaser advertising

Teasers – small pictures with short texts. This is a source of dirty traffic, but when properly configured, it gives high conversion. Teasers are most suitable for entertainment websites.

One example of teaser advertising

This is the most budget option for a beginner advertiser. Everyone has seen provocative and “shocking” headlines like “ Fat goes away in 48 hours, all you need to do is…" or " The doctors were shocked when I showed..." Teaser advertising is cheap, irritates everyone, but lives on. And we have to take this into account.

Source 2. Contextual advertising

Sometimes it's ordinary text string with a description of the offer and a link, but more often also with a picture that is not shocking like the image in a teaser advertisement. Contextual advertising is available in Yandex, Google and other search engines.

Such traffic will be more expensive, but setting it up also requires experience. The advantage of contextual advertising is that it attracts targeted visitors who came to search the Internet for exactly what is being advertised.

Source 3. Advertising on social networks

The youngest and most promising type of advertising. With the help of social networks, they buy traffic for resources on a wide variety of topics. The plus is that traffic here is easily filtered by age, gender, interests, education and other criteria.

The most popular and “monetary” social networks are: VKontakte, Odnoklassniki, Instagram, Facebook. Anyone can try free way attracting traffic - create a group (community), promote it, and then stimulate participants to take various targeted actions.

Source 4. Banner networks

An old-timer among ways to acquire traffic. This conversion method is most effective for large projects designed for long terms and a solvent target audience.

Source 5. Posting on forums

A free source of traffic for affiliates.

If you are an active participant in various thematic forums, no one will prohibit you from promoting offers from advertisers on such resources. Another thing is that the conversion rate of this method is unpredictable and in most cases low.

Source comparison table:

4. Where is the best place to drive traffic – TOP 3 main directions

You need to decide on the scheme by which you will earn money. What is preferable for you – payment for an action (registration on an advertiser’s website, filling out an application for services), interest on a sale, or a reward for sending an SMS message?

You may be happy with all three options.

Direction 1. CPA networks

CPA networks are the most popular type of affiliate programs. Working with them involves payment for a specific action - registration, filling out an application for services, downloading any files etc. You will be paid solely for leads. Simple clicks on links don’t count.

There are plenty of CPA networks on the Internet. There are entire catalogs of CPA networks offering arbitrators to choose partners to suit every taste, and offers of any type and cost.

Direction 2. SMS affiliates

Such programs pay their partners a fee for sending by users SMS as confirmation code or a specific word.

According to experienced advertisers, this option is gradually losing its relevance due to the restrictions imposed by mobile operators.

Direction 3. Affiliate sales programs

In this case, you receive a commission from each sale that users make by clicking on your link. Another name for such programs is product affiliate programs . The difference with a CPA is that you only receive money for direct sales, and not for registration or application.

The most generous aggregators are willing to pay advertisers 5% or even 10% of each sale.

A short video about product offers to help you:

Your income directly depends on the attractiveness of the offers, which you have selected. How to find an offer that users cannot refuse?

Expert advice will help you with this.

Tip 2. Pay attention to the simplicity of the offer for your leads.

The best option is when the offer is simple registration, turning an ordinary visitor into a coveted lead. Conversion rates will be lower if there are other useful actions in addition to registration.

Tip 3. Evaluate the quality of landing pages

Don't be a blind guide - if you bring visitors to websites or landing pages, evaluate the quality and convenience of the latter for users.

The simpler and clearer the landing pages and full-fledged websites, the higher the “envelope” (conversion in affiliate slang). Good landing page does not contain redundant information and does not look clumsy or scary.

The more conditions for the visitor, the lower the likelihood that he will fulfill them. If he is required to fill out five fields of detailed personal information, it’s easier to say “goodbye” than to scrupulously follow instructions.

Tip 4. Analyze the duration of the hold

If you forgot what " hold", look at the first section. The smaller the hold, the faster you will get your profit. If an advertiser spends too long figuring out the purity of the traffic you attracted, this is beneficial for him, not disadvantageous for you.

Tip 5. Carefully study advertisers’ traffic requirements

It is imperative to study the requirements of partners for the quality of traffic - depending on these parameters you will set up your advertising campaign. Otherwise, you risk losing your budget if the advertiser is not satisfied with your results.

6. How much can you earn from traffic arbitrage?

There is no easy and quick money in this area. Beginners earn 10-20 thousand rubles per month, and sometimes even less. It is possible that in the first months you will only spend and not receive.

Hello! In this article we will tell you about traffic arbitrage, where to start and how to make money on traffic arbitrage.

Today you will learn:

1. What is traffic arbitrage;
2. How to make money from traffic arbitrage;
3. And how to start for a beginner who knows nothing about arbitration.

Traffic arbitrage- one of the most interesting and complex species. Engaging in competent arbitrage means finding a real gold mine. Many teams that started with traffic resale are now reaching the top with their projects, websites and companies that earn up to several million a year. So what is traffic arbitrage and that's it?

Basic Concepts

Before moving on to the main part of the article, it is strongly recommended that you familiarize yourself with the terminology:

• Traffic– site visitors;
• Arbitrator (webmaster) - a person who makes money from traffic arbitrage;
• CPA model– a model of work in which the advertiser pays for the targeted action of the visitor who visited his page. Most often this is: filling out an application, ordering, online purchasing, registration.
• CPA network– a resource that brings together webmasters and advertisers. Takes care of all financial and statistical issues, charging a commission for this;
• Offer– offer from the advertiser;
• Landing– a one-page website that is used to sell one product or service;
• Pre-landing(layout) - a site that is created by a webmaster as a means of increasing audience interest in the product and screening out bots;
• Hold– the time between the completion of a target action by a site visitor using the webmaster’s link and the payment to his account;
• Conversion– the ratio of the number of clients who performed the target action to the total number of clients.

What is traffic arbitrage

Let's start right away with an example to make it clearer.

Imagine that you are a webmaster. You have found where some company offers to pay you 300 rubles for attracting one buyer (who paid for some product, for example, for 2000 rubles). And you are a good specialist and you think that you can attract many clients for this company.

Example 2. A large company wants to attract a large number of new clients. But almost all companies work harder to sell some product or service using their brand.

If we take, for example, the Internet, then this will be the sale of the Beeline brand (Megafon, MTS, Domolink, etc.), and not a specific tariff. But when working with webmasters, large companies sell their products and services, not their name. Firstly, this approach significantly expands the customer base. Secondly, it can lure other customers who are dissatisfied with the company to a suitable product.

Working with webmasters brings companies additional clients and increases brand confidence various groups population. This significantly reduces advertising costs, but requires proper calculation of all investments. After all, the profit of companies, as well as the profit of a webmaster, must be clearly calculated.

But what is attractive about traffic arbitrage as a way to make money?

There may be several answers to this question:

• Quite a low entry threshold;
• Possibility to scale the business;
• Fairly easy to learn;
• Does not require constant attention.

How traffic arbitrage works

Now a little about the mechanism of traffic resale itself. IN affiliate programs there are a large number of offers. The webmaster must choose what he would be interested in promoting.

Usually offers already have some necessary materials, which should be enough for novice webmasters. The webmaster then attracts traffic to affiliate link, and when customers take a predetermined action, a reward is paid.

Experienced webmasters prefer to create their own advertising materials rather than take them from their advertisers. This is done because often advertisers do not know some of the “tricks” that can increase conversions, attract additional customers, they create not very successful websites - in general, they make many mistakes that filter out part of the traffic.

This is why an experienced webmaster will be able to attract many more clients per offer than a beginner, due to additional, independently developed methods and advertising materials. That is why it is better for beginners to work with popular offers, with high-quality advertising materials, periodically reading blogs and forums of famous arbitrage specialists.

The most important thing in traffic arbitrage is to decide on the target audience. This is a very important point that cannot be ignored. The target audience is those who buy. These are not the people who look at the goods, not the ones who are interested in them. These are the ones who buy.

Let's take an example from a video tutorial by one famous website developer Alexander Chipizhko:

My wife has a fitness club and recently I made her a landing page. The first thing we decided on was the target audience. I was very surprised when she told me what categories of people visit the site and which ultimately buy her services as a fitness trainer.

About 80% of all visitors who are interested are young girls from 16 to 20 years old. Their figure is fine, but they want to lose weight and improve something. They buy 3-4% of the time. Next comes the category from 20 to 30 years. And these are girls who want to change something about themselves, but also rarely buy services. And the main target audience is already middle-aged ladies of 40-45 years old, with cellulite and other problems with their figure. And they are the most solvent and purchasing ones. And accordingly, we did the main advertising on them.

This principle will also be important for arbitrageurs, because companies buy clients. That is why it is so important to determine their target audience, to whom advertising should be done. This is the first thing to learn when mastering such a difficult profession.

Another important point is that at first you can engage in traffic arbitrage alone. Take ready-made materials, place them on resources, monitor, analyze, think about how you can increase conversion, reduce costs and generally increase profits. But over time, the business scales and then almost all webmasters recruit a good team that distributes responsibilities.

Of course, you can do all these things alone, but if you work with 4-5 offers, test them all and update creatives on time, then this will take away great amount time. And if you add constant analysis to this, then there may not be enough hours in the day. Also, working as a team helps to share all kinds of risks and arrange brainstorm, which will allow you to create a truly original idea.

The main difference between beginners and professionals is that the former often use ready-made materials, while the latter create their own attractive creatives, which work much better.

Over time, you will be able to create your own selling tricks that you will use, be able to reduce costs, choose tools well, etc. This will be the development of an arbitrator in his profession.

Types of traffic

In order to understand the methods of attracting traffic, let's talk about its types. This will allow you to understand what tools you can use to attract traffic, and what the resale mechanism is generally.

contextual advertising

Contextual advertising attracts a strictly target audience that is truly interested in the product. The so-called hot clients. Contextual advertising usually appears in 1-3 places for any request in Yandex or Google, which immediately increases the popularity of links.

The main advantage of contextual advertising is “client temperature”. It is displayed only for relevant queries, the topics of which coincide with advertising ones. Essentially, we attract a client who knows about his problem and is interested in solving it. The main disadvantage is the price. The cost per click on an ad can range from 10 to 100+ rubles, depending on many factors.

Contextual advertising by brand

This is still the same contextual advertising, only the attraction through it is not for a specific product, but for a specific brand. Some advertisers allow the use of a brand name to attract customers, others prohibit it, arguing that webmasters are selling them their own customers in this way.

Using the company name makes it much easier to find clients, because large companies are trusted, people want to buy their products and services, and therefore it is much easier to attract clients.

Incentivized traffic

Traffic with one of the highest conversions. Here the user is promised some kind of bonus for the action performed.

There are two types of motivational traffic:

• Visit for a bonus;
• Visit for money.

Their main difference is that the bonus can be intangible, but useful for one or another category of people. Money is paid to everyone for performing a certain action. Such traffic is attracted extremely willingly, but requires quite a lot of costs.

Traffic from social media networks

An option to attract traffic is to use social networks. Moreover, each individual portal has its own advertising methods and prices. These could be impressions in the feed (VK, Instagram, Facebook, etc.), small advertising offers on the page, or sound clips when listening to music.

Clickunder

This is a case where attracting traffic using this method is very rarely worth the cost. Clickunder is a new tab that opens in the background. The conversion rate is extremely low, and often does not even justify its costs.

Pros: low cost. Disadvantages: low conversion.

Teaser advertising

One of the oldest methods of attracting customers. The teaser can be translated as “tease”. These are often small advertisements that contain flashy headlines.

Teasers can be compared to the yellow press in terms of the content of many pages - they release deliberately false information and motivate the client to take a certain action. The effectiveness of a teaser depends less on the image and more on the text. The more interesting the presentation, the more effective the teaser will be.

Teaser networks do not attract paying traffic. Often this is an entertainment topic, such as online games or gambling projects. But sometimes these are news teasers that are simply full of yellow headlines, like “Some star lost weight with the help of...”, “I made a million from this...” and other variations.

Pros: wide coverage and average click-through rate. Of the minuses: low solvency.

Banners

The oldest, but nevertheless one of the most effective methods promotion. A banner is a static or dynamic image that contains information about a product.

For a good banner, the main thing is to choose a high-quality picture and create an attractive and motivating text that will encourage the user to follow the link. After clicking on the picture, clients most often end up on the advertiser’s website.

Cashback

This is a rather new way of attracting traffic for Russia, but nevertheless has shown its effectiveness. Cashback - money back. That is, the client receives a percentage of purchases made. Well suited for product traffic, but can also be used in other areas.

It works something like this: the webmaster receives 600 rubles from an attracted client, and in the ad he writes “Refund of the purchase price... - 200 rubles.” As a result, both the client, who received a kind of discount, and the webmaster are happy - after all, his income, minus the costs of attracting the client himself, is 400 rubles, and the advertiser - he sold his product.

Pros: high conversion, greater motivation to purchase and re-attracting customers using the service. Of the minuses: high costs, which at first can even put beginners at a disadvantage.

Email traffic

Ideally, E-mail traffic has nothing to do with spam. These are simply promotional offers that the user voluntarily subscribes to. And after that, he receives announcements about new types of goods, services, exclusive offers, and so on. But often webmasters simply buy databases and send their offers to people who didn’t sign up for it at all.

Pros: a relatively cheap way to attract clients, requiring minimal time and effort.

Of the minuses: low conversion, and dishonest method of attraction. You can increase conversion with “individual offers” for each potential client. Possible discounts, gifts and various bonuses can increase conversion quite high, and when mailing to the target base, you can increase the conversion several times.

Pop-up window

This is the same annoying advertisement that pops up when you visit some sites. To close such advertising, you need to wait a certain amount of time. Often this is non-targeted advertising, the purpose of which is to convey to the user information that a certain product or service is available.

Push

These are animated game banners. They are most often designed as a simple game in which when the user hovers the cursor over a certain place, it turns into a sight or something similar. When clicking on such a banner, the user is immediately redirected to the site, and it is very important that it matches the theme of this gaming banner.

Pros: a large number of clicks. Cons: small area of ​​application - most often on a gaming theme.

Adult traffic

Traffic from sites whose target audience falls under the 18+ category. Despite the fact that the attraction method can be different, from a banner to regular links or pop-up pages, this is a separate category of traffic. It is prohibited in many offers, but, nevertheless, some continue to cooperate with webmasters who attract specifically adult.

Let's systematize this information using a table:

Now we will provide you with real step-by-step instructions on how to start making money from traffic arbitrage right now.

Step 1. Selecting an affiliate program.

This is the most important step that needs to be approached with the greatest attention. It determines how much income you will receive, what offers you will be provided with, and how high the conversion of your leads will be.

First you need to look at reviews from other webmasters, preferably on independent portals or in groups on social networks. The main thing: payments, honesty, number of offers.

Another point that you should pay attention to is the work of the call center. In some affiliate programs, operators who call potential clients may allow gross mistakes and thereby lower the percentage of sales, casting doubt on the purity of the webmaster’s traffic; in others, on the contrary, they can even convince a potentially doubting lead to make a purchase.

Step 2. Selecting an offer.

After you have chosen an affiliate program, you need to select a suitable offer. Beginners are recommended to start by choosing 2-3 offers in order to share risks, see what works best, and subsequently scale their income according to investments.

Professionals most often prefer to choose one direction and work through it completely. For example, these could be product offers, gaming offers, credit offers, or others.

With a lot of experience, webmasters can narrow their specialization and attract one category of clients. Beginners should try themselves in all of them.

What to pay attention to:

• Offer rating;
• Targeted actions;
• Hold time;
• Design of advertising materials;
• Requirements for traffic sources.

Step 3. Generate traffic.

This is also quite an important stage. Right now we are determining the target audience, coverage, geo and other parameters by which we will select potential clients.

A few words about your website as a way to attract and resell traffic. The total costs may be several times higher than the income that a webmaster can receive over a certain period of time - the life of the site. If you do not have sufficient knowledge in the field of website development and promotion, you should not consider the site as your own source of traffic.

When you have decided on the sources, target audience and attraction method, you can launch an advertising campaign and move on to the next stage.

Step 4. Analyze.

The most interesting stage in the work of every webmaster. At this moment, various advertising sources are analyzed, calculations are made on the profitability of creatives, the most profitable one is selected, and the rest are turned off.

An important point: display by time. You should conduct a small test in order to understand at what time the click-through rate and conversion on advertisements is better. This will allow you to make the right choice to turn off display at unprofitable times, and thereby reduce advertising costs.

Step 5. Change creatives.

Each creative has its own lifespan. And it is decreasing over time. If earlier, a high-quality banner could attract customers for several months, now its lifespan is 2-3 weeks. It is after this period that you need to create a new banner, write new text, and make a new sample.

In essence, this point is a new repetition of the third step, but with new materials and additional statistics. At the same time, you should always take into account that you cannot slightly replace the image or text, this will not help and the quantity and quality of traffic will continue to decline.

This point also includes changing the offer if it has already become obsolete. It is always worth being on the wave and moving after market trends, slightly ahead of them. This will allow the first to receive maximum income and avoid unprofitable offers in advance.

TOP 5 best CPA networks (partners)

Now let’s talk about the best affiliate programs that are an ideal starting point for beginners.

Ad1. It has just a huge number of offers that are constantly updated. Very welcoming to beginners, as it has good interface. That is why it is also interesting for many advertisers, who are selected manually.

One of the advantages is the operational technical support. support that very quickly answers all questions that arise, and a small payment threshold - 800 rubles, every week. With an increase in turnover of more than 5,000 rubles, you can withdraw funds more often.

Admitad is the next CPA network that is suitable for lovers of statistics and analysis. Their own statistics service is a real bomb. Order time, click time, number of user actions on the site, call analysis, and so on.

Cityads– a real monopoly on the gaming offers market. Ideal as a starting point for those who have at least a little knowledge of the subject of online games. I personally use financial offers from here. The affiliate is very good!

There are more than 200 different gaming offers here, the list of which is constantly updated. Why is it recommended to start with them? It's simple. Novice webmasters can most easily attract clients to this category than to all others. This is why you should start your journey in online game arbitrage with cityads.

M1-Shop– leader of product offers. The largest number of products, fast technical support and excellent commission - this is how you can briefly describe the M1. Nothing extra - you need to select a product category, create an advertisement and attract traffic. Nothing more is required from the client.

Aleba– one of my favorite affiliate networks! An active CPA affiliate that deals with financial offers, but now commodity ones are appearing. High-quality affiliate network with its own advertising materials. Most of them are enough High Quality, which significantly facilitates the work of an arbitrator.

It is also worth remembering that affiliate programs are interested in the earnings of their affiliates. Since they take a percentage for each attracted client, it is in their interests that each party is satisfied with the cooperation.

That is why they create such favorable conditions both for advertisers, who bring money into the system, and for webmasters, who attract clients and bring their percentage to the system.

One important advice for an affiliate: communicate with technical support in the selected CPA affiliate. They are paid money to advise their clients. Before choosing an offer, be sure to contact them, and they will advise what is really profitable to work with. Just a few words will not only reduce time costs, but also help save money.

Main risks in traffic arbitrage

As in any business, traffic arbitrage carries certain risks.

Let's look at some of them in more detail:

1. Mistakes in selecting target audiences. There are often cases when, due to inexperience, a financial offer was published on entertainment-related traffic. This led to the fact that the entire advertising budget was spent on displaying ads, and there were no clicks on them.
2. Fraud. This is low quality traffic. Some webmasters deliberately attract low-quality clients, or echo the ads of their competitors.
3. Long hold. One of the enemies of a newbie is a long delay in payments. Few people are ready to immediately pay large sums for an advertising campaign, which is why everyone starts small, gradually increasing the volume. But a long wait for the withdrawal of funds can stop the advertising campaign, due to which the flow of clients will be lost, the creatives will quickly become outdated, and along with the expected additional income, you will have to spend again on creating and launching an advertising campaign.
4. No cash flow distribution. It is best to “cast” on several offers, in each offer on several advertising platforms. This allows you to better analyze information and select only the most profitable advertising campaigns. Beginners prefer to leave 1-2 offers, and one advertising campaign for each, which makes any unsuccessful decision to attract traffic erroneous and fatal for their account.

How much can you earn from traffic arbitrage?

Here we come to the final and most interesting part of our article. Many people are still tormented by the question of how much they can earn from traffic arbitrage.

To answer this question, you can go to the website of any CPA network and see the TOP earnings. Daily turnover on some accounts will amount to millions of rubles. This is the level to which one can and should strive. And these are far from just drawn figures. But how much can a beginner and an average affiliate marketer earn?

Let's start with arbitrage traders with an average level of knowledge, skills and experience. Those who do everything alone can earn from 10 to 200 thousand rubles per month, depending on investments and efficiency. In other words, you can freely make 50-60 thousand alone, working in arbitration for one to three years.

Teams of experienced arbitrageurs can achieve an account turnover of several million rubles. The total profit per person in such projects is 50-400 thousand rubles, with high employment, a competent approach and constant work.

Top studios that have several of their own traffic sources can increase volumes to tens of millions of rubles per month, due to large investments and work on different directions offers immediately.

But now about the most important thing. A beginner cannot count on profit in the first few weeks, or even months. The situation here is similar to trading on the stock market. At first the main task– learn to break even.

– one of the most important stages that arbitrators go through. Depending on knowledge, work, analytical abilities and luck, they pass it in the first week or month. Due to the fact that at first the account turnover will be quite small, you will have to wait for payments for a very long time, which will only slow down development and profit.

To summarize all of the above:

1. Experienced teams receive from 1 to ... million rubles per month.
2. Experienced arbitrators – from 10 to 200 thousand rubles per month.
3. Beginners – from 0 to 30,000 rubles per month.
4. It all depends on the skills and desire to develop. There is no quick money in arbitration, and this should be remembered.

Conclusion

Summarizing all of the above, we can draw several simple conclusions. Traffic arbitrage is the resale of visitors to various Internet portals. Large companies that do not want to deal with advertising and attracting new clients are interested in this. In order to engage in traffic arbitrage, you will need skills in copywriting, design and advertising. There is no quick money, but with enough persistence, earnings from traffic arbitrage can reach several million rubles per month.

Last week. In it we will talk about completely basic concepts: what is traffic arbitrage, what are the pros and cons of arbitration, and what is the difference between arbitrage and affiliate marketing.

Text transcript | Presentation

The next lesson will be out tomorrow. It will talk about participants in the arbitration market. The release schedule for all lessons is available on the Mobio School website. You can ask any questions about arbitration in the comments or in our VKontakte group.

Let's start with the fact that there are several ways to make money on the Internet:

• eCommerce,
• advertising on your own content: public pages on social networks, blogs,
• infobusiness,
• affiliate marketing, CPA marketing, traffic arbitrage

Despite the variety of ways to earn money, the earnings model is the same:

(Product + People who might buy it) & Tell these people about this product = $

This formula also works in traffic arbitrage. When listing ways to earn money, we highlighted the terms affiliate marketing (Affiliate Marketing) and traffic arbitrage under one paragraph, but it is important not to confuse these concepts.

Difference between affiliate marketing and traffic arbitrage

Affiliate marketing and traffic arbitrage - two different concepts. Let's look at them in more detail.

Affiliate Marketing(Affiliate Marketing) is a way to earn money through a commission from the sales of someone else's product. In this case, it is not necessary to have your own product, you need to help sell someone else’s product. As an example: any store that sells Pepsi engages in affiliate marketing.

CPA marketing - special case any affiliate marketing. The only difference is that in CPA marketing we receive payment for a specific action, lead or application.

Affiliate marketing requires traffic or users. At this moment, the need to attract traffic appears. Traffic arbitrage is a way to attract paid users to the application. You can attract traffic for free, for example, by launching your own video blog, collecting subscribers and then attracting them to the application.

If we look at the concept of "arbitrage" in a broader sense, in economics this term refers to a type of transaction in which we sell the same product for different markets and earn a percentage on the difference from the purchase and sale. Let's take currency as an example: we bought dollars yesterday in order to sell them a day later and make money on the difference.

Equivalent arbitrage is another arbitrage method in which we make money on the difference in components. Any wholesale- an example of equivalent arbitration. We buy goods wholesale and sell them retail: we make money on the same product by buying it in different combinations. As an example, we assemble a computer from its components and sell it as a whole computer.

In our case, mobile arbitration is equivalent arbitration. We buy impressions and clicks, and sell actions and installs.

Ways to sell paid advertising on the Internet

There are several models for selling paid advertising on the Internet. Let's look at what methods exist:

SRT(Cost Per Time) - we buy a fixed time of placement on the site.
CPM(Cost per mille) - we buy a thousand impressions.
CPC(Cost Per Click) - we buy clicks.
CPA(Cost per Action) CPI(Cost per Install) or CPI(Cost per lead) - we pay for actions, installations, leads.

In mobile arbitrage, we buy impressions (CPM) and clicks (CPC) from traffic sources, and then sell actions, installs or leads (CPA, CPI, CPL) to advertisers. Accordingly, we make money on the difference between buying and selling.

What is good about arbitrage?

Let’s look at how attracting traffic is useful for business, and what are the advantages of being an affiliate marketer.

For business:

• It's easy to scale your business: if you have a product and you offer decent rewards to partners, they can easily scale sales and start selling your product in different markets.

For the affiliate:

• There are no production or logistics costs.
• You are responsible for only one task: attract traffic.
• You don’t think about Customer Service: you don’t need to communicate with clients or suppliers.
• Low entry threshold: anyone with no experience can start attracting traffic, it’s quite simple at the start.

Why is arbitration bad?

There are also negative sides in arbitration both for the business and for the arbitrator himself.

For business:

• Partners bear less responsibility for the product.
• It is difficult to control the methods and methods of promotion that partners use.
• Partners can cause potential damage to their image and reputation through dishonest methods of promotion.

For the affiliate:

• Instability of earnings, which directly depends on the market situation.
• High dependence on changes in the rules of advertising platforms, requirements and KPIs of advertisers.
• Constant level of stress: there is high competition in the market, working campaigns that worked and converted into a plus are constantly dying, you need to come up with new approaches.

Conclusion

So, we have examined the concepts of affiliate marketing and traffic arbitrage, formulated the pros and cons of attracting traffic both for the business as a whole and for the arbitrator himself. In the second lesson we will look at which participants are present in the traffic arbitrage market.

You can ask any questions about arbitration in the comments or in our