“I lived like a rock star”: How the fashion resale market works. Tips for beginning resellers from two fans of street style. Gurus of information business and resellers

Today, selling clothes via the Internet is an important segment of the modern fashion market. Some practice clothing resale as a business, for others it is a way to unload their own closet or rather a hobby. Some people make very good money from limited edition luxury clothing. How to engage in resale and build a full-fledged business - this will be discussed in this article.

Today, on social networks and in many groups, more and more advertisements are appearing not just for the sale, but for the resale of brands of youth items. You can often read that the overall condition of the item is 8 out of 10, which indicates that it has been worn and is not new.

Although this does not in any way reduce the four-zero price set by sellers, although a lower, affordable price is determined by the flight store. But it’s simply impossible to buy them in a store. Manufacturers of clothing and shoes have long defined this trend for themselves - if every 10th person already has this or that item, it is no longer considered a luxury item, the property of the elite.

Accordingly, sales are limited and a shortage is artificially created. Along with such universal Internet resources as Avito, which practice the resale of personal belongings and shoes, on the Internet there are many other, small platforms focused on fashion market goods.

But translated from the original language, the word resale means direct resale - today there are many unique and interesting platforms on the fashion market, for example Vogue, Glamour, GQ and other mouthpieces of the Internet, which bring the very idea of ​​secondary shopping to the masses. And therefore we can safely say that the project itself, the question of how to make money by reselling clothes, is working.

How to make money on resale?

As practice shows, direct resale or, as it is called in the new way, resale of the goods of luxury world brands is a very interesting way of earning money at the moment. In Western countries and even in Japan, the demand for these projects is growing by leaps and bounds. All fashionistas have already understood that manufacturers around the world produce a lot of clothes, and it is illogical to overpay only for the brand.

In Russia, despite the rich, almost 20-year history of second-hand and vintage stores, the project focused on the resale of luxury clothing is not very developed. In the West, this market has more than 30 years of history.

For example, the race for a limited edition of sneakers started, according to collector M. Bostic, in the 1995s, when the Air Jordan XI was introduced to the market. But the phenomenon itself became widespread in 2000. It is also worth noting that 12 years ago, sneakers from Nike x Staple SB Dunk Low Pigeon were in considerable demand on the shelves of New York stores. And now the very first version of the sneakers can be purchased on eBay, but for considerable sums - 2-3 thousand US dollars. Also in America there is a real exchange for sneakers StockX - there you can track the entire dynamics of the price of rare models, and accordingly purchase or resell.

On the territory of Russia, this market differs significantly from the market in the West. As Brandshop founder I. Grebenshchikov notes in his speech, 5-6 years ago there were few true admirers of limited collections. Everyone calmly arrived at the opening of the outlet and could buy the desired item and then calmly go on business. For example, just a couple of years ago there were only no more than 100 buyers for a model of sneakers from K. West, but today this figure has increased to 20,000 orders placed on Yeezy.

Watch the success story of 16-year-old school resellers

How much income can you expect from resale?

According to experienced sellers, you can earn a lot from resale of clothes, namely about 40-50 thousand rubles per month just from 2-3 pairs of sneakers. But in order to get the treasured item for subsequent resale, everyone should stand in line for a day when the release opens.

Which brands should you choose for resale?

Among young people, brandomania is no longer just a term, it is a living subculture. All supporters of the right brands are not necessarily wealthy young people. They are called highbists and for them it is important that a well-known logo be prominently displayed.

By choosing this or that hype item, you get a chance to make money on the subsequent resale of the trend. How to make money on this is to simply choose sneakers from one of the brands such as Nike and Adidas, Asics or New Balance, or maybe Supreme or Yeezy, Jordan. Regarding youth clothing, brands such as Supreme and Ben Sherman, Burberry or H&M are especially popular, as are Balmain, Off White, Fila or Lacoste, as well as Marc O’Polo and Fred Perry, and others.

Resale, how to start earning money

Before you start looking for things to purchase and then resell, you should understand for yourself all the intricacies of this market. The very process of buying and reselling clothes, like shoes, is somewhat reminiscent of the stock market - there are lots that cost pennies at the beginning, but gradually accumulate their value.

For a successful start in the resale of branded lots, it is important to purchase a product that is sold for pennies, but in the future they have a predicted long-term value. Alternatively, you can purchase an item on the day of its release at retail prices, where they are more affordable.

As an option, in order not to stand in line for hours for an item or product, you can place an order on Frenzy, which belongs to Shopify. He will notify you about the release date of the latest models of sneakers from a particular brand. Already from this platform you can place them as an order for resale and make a profit from this.

Resale, how to start and find out how much a particular shoe model costs? The StockX website will help you in this matter - it presents the average cost of a particular lot over the past year. It also provides a graph of the growth of the market index, and you can choose the best time to resell.

But to automate the process of selling a branded product or purchasing it, you can use the special AIO Bot program. Just install this program on your PC and select from the list those retail outlets where you want to buy. Choose a model, size and color - the bot itself will select a selection of sites for you.

Reisel, sites for resale of branded clothing: top 8

When you have branded items for resale, it is important to find the best channels for reselling them and making a profit. You can start from a consignment store - StockX and resell shoes there - the buyer can be sure that he will not be deceived by a fake.

If you want to resell shoes or clothing using traditional methods, you can join specialized groups on VKontakte or Facebook, or register on eBay. The main thing here is to create a detailed and truthful description of the product, making the lot as attractive as possible for the client.

You can double-check the price of your lot on StockX and find out how much your item is worth on the market today. It is also important to double-check volatility, the trend of sneakers and set a price that suits both sides of the transaction.

If we talk about your profit level, it’s worth investing your income in a new pair or two of shoes. Do your research, find that pair that you can buy before you even have the money for them. If everything is done correctly, you can increase your work gradually.

• The most famous and powerful project in the capital is an online store Second Friend Store, has been successfully reselling items from world designers for 7 years. The cost in this case of a particular lot consists of such factors as quality and relevance, degree of wear, plus a commission - 20-50% of the sale price. This site presents such global brands as Helmut Lang, Balenciaga, Guidi, Yohji Yamamoto, Off White and many other interesting things.
• In St. Petersburg, he successfully occupied this niche more than 2 years ago. Pif Paf Supershop– it presents only conceptually branded items.
• No less popular in Russia is the platform where on-sale items are presented - Avito.
• Universal, international trading platform Ebay– it is quite possible to put up both new and used items for auction.
• But the most expanded platform is the public Themarket, a kind of younger brother of the US Grailed, serving about 160,000 users. No less popular themarket lots are Supreme and Yeezy - it is because of them, according to many users, that the secondary market exists. Themarket's most popular items are Supreme and Yeezy.
• One of the popularizers of sneaker resale in the Russian Federation is the group “ Sneakerhead" in VK.
  No less popular is the public sale and purchase of branded clothing. Beast. The scheme is simple: to sell an item, users need to be offered a news ad with a photo and price.
• Thrift store for branded items on Instagram - komissionka_brand_shop.
• vestiairecollective.com- International Resale Store. Offices are located in New York, London, Paris, Milan, Hong Kong, Berlin. The range includes brands such as Cartier, Rolex, Hermes, Supreme, Chanel, Balenciaga, Balmain, Burberry, Gucci, Dolce & Gabbana, Dior, Louis Vuitton, Moncler, Valentino, Vetements and many others.
• Resale Store Alamode- a consignment store for luxury brand items.

A couple of months ago, Berlin-based lifestyle brand lover Sam Tatchev sold most of his collection, and a few months before that, Munich's Tith K sold out entirely and opened his own children's store, WHAT THE PETIT.

And now two guys from Hamburg have opened their own pop-up corner in a local skate shop. However, unlike Sam and Titus, Yannick Lorz and Alex Kubchak did not pursue the goal of selling all their goods - they created a place where all lovers of street style could gather, where they could communicate, hang out and, if it goes well, then sell something.
The guys even created a special T-shirt to celebrate the sale.

These two make their money from resales, so we decided to ask them for some advice for those who also decide to take the reseller path.

Introduce yourself - what are you doing now? How old are you? Where are you from?

Yannick: I'm 19 years old and live in Hamburg, Germany. I just finished school and will start studying at university in October.
Alex: My name is Alex, I'm 18 years old, I'm from a small town south of Hamburg. I am currently in sales full time.

What do you think about the fashion for streetwear and casual style these days?

Yannick: I think it's crazy! On the one hand, it’s cool that so many people are interested in this trend of fashion, but, on the other hand, sometimes they cross the boundaries. Many people pay stupid amounts of money just to be recognized in lines.
Alex: I wouldn't say there is "too much" hype around this topic right now, as anyone can still buy what they want. However, it is sometimes scary how far some people are willing to go just to get their hands on limited-edition items.

How is street style developing in Germany now?

Yannick: It's growing and expanding every day, but it's still very small. Berlin is definitely the capital for this, but there are also Facebook groups like VBG and Basement that connect people.
Alex: Cool! As Yannick said, he is growing every day. I am the moderator of the largest German Facebook group called Verband Botanischer Gärten and we receive 50-80 new member requests per day. We were actually very surprised how many people came to our corner.

What are your tips for people who want to start resellers?

Yannick: Firstly, you should be interested in street life and should be calm about new releases (bad servers, bots). I also think you need to relax if your clothes don't sell on the first day.
Alex: First, understand the brands. Not everything with "Supreme" or "palace" written on it will sell for double the retail price. Keeping track of prices and price trends is a huge factor in running a reseller business. Some items that were in the store for 3 days now cost more than 1,500 euros.

Are you planning to build a career in resell?

Yannick: No, I see myself more in the production itself.
Alex: Yes. What I love about it is the endless number of possibilities. Let's see how everything turns out.

How much do you guys make per month from resale?

Yannick: It's hard to say. I started our pop-up as a pilot project near a school a couple of years ago because I was tired of working part-time. Resales have been and remain more profitable, and provide the opportunity to meet new people who are on the same wavelength as us.
Alex: Depends a lot on what the actual releases are. I make more money than my friends and plan to work more in the future to increase my income.

What items are easiest to resell?

Yannick: Easy question: things with logos, Yeezy and Jordan.
Alex: Things with the Supreme logo, t-shirts with photos, things with the Palace triangle, collabs (in most cases) and Yeezy, of course.

What do you think about Supreme x LV? Is it worth buying a reseller considering that the prices are so high?

Yannick: Definitely! The demand is huge and this is the most hyped collab of the year! The bold logos are the most valuable in terms of resale, but the rest is also very good.
Alex: Depends on what you're actually buying. Logo hoodies and T-shirts, as well as small leather items, are simply made for resale.

Greetings!

Not long ago, a course appeared on Glopart - the “RESELLER-COOL” business system from Olga Arinina. A ready-made reseller kit that brings in 10,497 rubles per day and the formation of a FREE base of HOT customers who are ready to buy again and again.

A little about reselling what it is?

Reselling is the sale of information products based on resale rights. That is, you buy resale rights to someone else’s product and can legally sell it and keep 100% of the profit in your pocket. Reseller is a person who sells goods with the right of resale. You will learn all the details by clicking on the link, you will need to indicate your email address and you will receive a PDF instruction by email, and in it you will read everything about reselling and about the “RESELLER-COOL” course.

This is a real find for beginners who are just starting to make money on the Internet and want to earn decent amounts of money as quickly as possible.

Why, I am telling you this with such confidence, because it was with the help of this method that I received my first decent income on the Internet.

I, too, like many beginners, was looking for different ways to make money, and I came across a master class from Olga Arinina on VKontakte, after listening to which, I realized that I needed it and without delay, I bought “Golden Reseller” coaching for 25,000 rubles from credit money.

I started learning right away, everything was in detailed video lessons and checking homework, until the lesson is checked, there is no access to the next lesson. It took about three weeks to set up from complete ZERO (I found a product for resale myself, created a sales website, etc.), and in the end, after launching in GLOPART, I earned my money in five days first 52,000 rub. It was cool!

Here is my first screenshot - the first results from the Glopart service:

Finished with a result of 153,000 rubles. and wrote down a review of Olga Arinina’s coaching “Golden Reseller”:

Now, you have the opportunity to purchase the “Cool Reseller” course from Olga Arinina and repeat my results. Only now you don’t need to pay a large amount for training, because The ready-made “Cool Reseller” reseller kit is now available for only 990 rubles. and you get:

1. goods for sale
2. ready selling website
3. instructions for setting up a business system
4. video instructions for working with partners, those. Everything is ready just take it, set it up ready-made, launch it and receive commissions. All detailed information and course content are on the website itself, go below, subscribe and receive instructions with the course by email:

How to make money on the Internet with absolutely no knowledge of website creation, but at the same time having a certain level of knowledge in trading and a small capital? One answer to this question is to start reselling. What it is? This is the resale of various goods with the obligatory allocation of profit.

What do you need to start making money from reselling? Of course, this is start-up capital, as well as some knowledge that will allow you to determine the value of the product.

Considering that you will be working on the Internet, it is best to engage in reselling electronic goods, because... When using real objects, difficulties arise with delivery and the time of cash turnover increases significantly.

How much money is needed?

Naturally, the more money you can invest, the better, because... Even with a small markup, you can make a solid profit.

For example, having bought 100 keys for a game for 100 rubles and spent 10,000 rubles on it, you can sell them for 150 and thereby earn 50% of the profit. There are also types of goods for which the price can be increased several times.

For example, these could be e-books, various methods of making money on Forex, video courses and much more.

In this case, you can spend $10 to purchase a book, and then pay it for $5. The number of sales on this site is not limited, so after 2 sales you will already get your money back.

What can you trade?

The field of electronic goods is so wide that you can choose anything you want. Here are some examples of products that you can resell:

• Domains.
• Websites.
• E-books.
• Game keys.
• Programs.
• Forecasts (bookmakers, forex).
• Database.
• Game accounts.
• Photos.
• Templates for websites.
• Gift certificates.
• Video courses.

This is not a complete list of electronic goods with which you can make money on the Internet through resellers.

To make your business successful, learn to identify the opportunity to resell goods at a higher value. Of course, this is not so easy to do and you will need to become a real specialist, but the training is worth it.

How to make reselling more profitable?

By reselling electronic goods, you can supplement them with your own materials.

Create your own training course, write an e-book, or promote game accounts for further resale. All this will allow you to receive free goods that can be sold in the future.

If you think that no one buys such products, then go to the Plati.ru website and evaluate sales statistics from various sellers (many of them are resellers). The most successful users earn thousands of dollars from a single quality eBook.

Where to start making money from reselling?

If you decide to use this method, then first you will need to draw up an action plan. By acting according to pre-written instructions, the chances of achieving success become much higher.

It will be easier for you to find the optimal path to profitable reselling if you answer a number of questions for yourself:

• where to get goods for reselling?
• Which products are more suitable for resale?
• how to sell online?
• how to set up payment acceptance?
• what ways to attract the attention of buyers?
• where to send the earned money?

By answering a few simple questions, you will have the basis for creating an action plan. You can turn reselling into a full-fledged business, but you will have to become a real expert in the products you choose.

How much can you earn?

There is no ceiling here; you can earn really big money. The first factor on which career development depends is start-up capital. Try to allocate as large an amount as possible.

Buy only when you are sure of a profitable resale. I have many friends who hire freelancers or buy information products and then resell them on Plati.

This system is ideal for finding buyers, plus you can set an affiliate reward, receiving additional advertising. Want a specific example? Please:

Look at the first line, where a profitable trading strategy is sold. It costs almost 460 rubles and has already been sold 320 times.

It turns out to be a decent amount of 147,000 rubles, now think about how much you need to pay a professional to create something like that? If you find an experienced trader and pay him even 10-20 thousand rubles, he will definitely agree to develop such an information product.

Prices for ready-made information products are even lower, so it makes sense to look for something on the Internet.

To ensure that success does not pass you by, firstly, you need to carefully select products. Secondly, you will need to understand sales.

Adding a product to Plati is not all that needs to be done. This platform is needed only for the convenient reception of money, and the number of sales depends on how well the advertising campaign is carried out.

Where to look for quality reselling products?

When it comes to information products, the ideal options are Glopart and QwertyPay. It makes sense to visit different forums and look for information businesses who sell finished goods. Even if you do not have start-up capital, you can become a partner and conduct sales, receiving interest from transactions.

Have you decided to start reselling domains? Then it is better to use the services of Webhost1. This hosting provider offers affordable prices for domain name registration. We also recommend reading the article about, where other registrars are presented.

Reselling on websites is the most profitable business. After purchasing a resource, you can put some effort into improving it to increase its value.

You can buy ready-made websites from the Telderi auction, the choice there is huge, detailed statistics are offered for each site and profitable lots often appear.

These sites are quite enough to select a huge number of different products for reselling. It is best to look for offers on several sites at once, but remember that without certain knowledge you will not be able to correctly evaluate the product.

Reselling is far from the only opportunity to build a business online. For example, you can organize.

Successful resellers are constantly buying and learning to sell. You won’t be able to sell anything on the Internet, don’t believe this misconception. Choose the best products and only when you are 100% sure that you can earn extra money on this, make a deal.

You might also be interested in:
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Where can I get information products with resale rights? At one time, the resource happyreseller.ru was very popular; it collected the largest number of products with resale rights and personal brand rights. Today for some reason this resource is not available, I don’t know why it stopped functioning, perhaps it will be revived :)), we will monitor events.

In the meantime, to search for goods with resale rights, we will use the popular search engines Yandex and Google. Having typed the phrase “buy information products with resale rights” in Yandex, I received a lot of offers to buy a ready-made set of information products, although prices from different sellers vary dramatically: a set of 17 books costs 490 rubles, of 27 products - 750 rubles, of 30 products they offer for 1243 rubles, 90 products for 500 rubles, 25 products for 600 rubles, etc.

Going to Google and requesting the same information, I received a lot more offers: 144 information products for 1600 rubles, 48 ​​products for 640 rubles, 88 information products for 930 rubles, 27 products for 555 rubles. etc.

The most profitable among all the discovered kits is 90 products for 500 rubles, each product costs the reseller only 4.5 rubles. This is the cheapest offer available. You can view the catalog of information products with resale rights atseller's website.

If you are not satisfied with ready-made sets of information products or you want to sell products on a certain topic, you will have to independently search for suitable information products and contact the author to discuss the terms of purchasing resale rights.

“Hello, Vasily!

Best regards, Petr Sidorov"

You can write such letters to several authors. Perhaps someone will be interested in your offer and you will receive resale rights. So, let's move on, where to get products with resale rights we have considered, we move on to the next stage: what to do after purchasing resale rights?

So, you have in your hands one, several or a whole set of information products with resale rights... Now they need to be sold, or rather resold, in order to make a profit. Let's say you bought a book with resale rights for 1000 rubles, then sell it for 200 rubles per copy. For your costs to be recouped, you only need to sell five copies; all other sales will bring net profit.

How to sell information products correctly to get maximum income? In order to earn good money from reselling information products, it is advisable to:

2. Have a blog or website with good traffic.

3. Offer your subscribers and visitors high-quality thematic information products.

4. Be able to create subscription and sales pages if they are not available in the reseller’s set.

5. Launch an affiliate program, thereby giving other Internet users the opportunity to sell your product for a fee.

Therefore, my advice is not to sell familiar information products, look for new products, and before purchasing, check for the availability of them freely available on the Internet, so as not to get a gnawed bone instead of a piece of pie. You yourself know that our Runet user is “greedy for freebies,” and if the product is freely available, then selling it is as useless as hypnotizing Kashpirovsky.