Insert a banner into a VKontakte group. How to create an effective advertising banner for VKontakte

The topic of this article is new design In contact with. Changed again, now you can set a horizontal cover in a group. Designing your VK community with such a header is much more interesting. Frankly, no Photoshop knowledge is required here. And you can make a beautiful picture even in PowerPoint, Fotor, Canva, Pixlr Editor without any special skills.

By going to the group, you will notice that in those groups the buttons “Pinned entry”, “Information” and “Click menu” have become visible. And before they were hidden. Naturally, all the registration of the groups began immediately.

Uploading a new cover

Now let's figure out how to enable the ability to install a horizontal header. Let's click on the "Manage" button.

Then click on the last one and download new cover VKontakte groups. This is where you can understand that the download file can be of any size! But no less than the size 1590x400 px. We create a cover prototype in any editor. Next, we can select and save the area that meets the VK requirements. Here's a tip on where to find a cover image and which editor to use to

What is interesting about the new design of VKontakte?

The main thing: there is more space for information. Now here you can write the name of the group, the purpose of its creation, a call to action, and so on. Such a design will be logically complete and more functional. But you can leave it old design, it's a matter of everyone's taste.

When you design a horizontal cover, you will notice that the internal menu now somehow falls out of the general context. I think it would be better to pin the image to go to the menu. And use it to host wiki pages in the group.

At the same time, I would like the developers to add some other option for setting up a beautiful transition to Wiki pages.

I would like to note that since 2016, the developers of the VKontakte social network have been actively trying to set up this network to promote business. Make it more convenient for business or something. From my point of view, this is very good and is in great demand among many Internet entrepreneurs.

But most importantly, in my opinion, they need to carefully consider the “Bans” system so that entrepreneurs can work quietly without interfering with those users who came to have fun on the social network.

How to make a VKontakte group cover online

Use your creativity and choose what you prefer: a horizontal cover or the already familiar VKontakte design. Creating online and installing a new cover is clearly presented step by step in the video below the article.

P.S. I hope this information is useful to you.

P.S.S. Use your creativity and good luck in all your endeavors!

VK Banners

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With the right, comprehensive approach, to place VKontakte banners you can use all available positions for publishing posts and graphic design pages, namely:

1. Targeted paid posts and VK advertising banners, promotional posts in communities.
2. Posts in your community (group) feed.
3. Design of the group page - top banner of the VKontakte community (cover), avatar, top menu banner with wiki markup.

IN currently VKontakte allows you to post static banners, pictures, GIF animations and videos. HTML5 animated banners are not yet used on web pages.

Let's consider different kinds and features of creating banners for VK in more detail:

Banners for targeted paid advertising on VKontakte.

Text and graphic blocks on the left side of the site.

Small advertisements (teasers), including a picture and text. The two types most commonly used are:

1. Picture + text up to 70 characters long.
2. Big picture.

Both options can include a title of up to 33 characters.

The image dimensions for the banner with text are 145x85px.
For a large picture – 145x165px.
You can post JPG, PNG, BMP or GIF (without animation) weighing no more than 5MB.

Essentially, this gives you the choice to place more text under the banner image or on the image itself. It is worth considering that according to VKontakte requirements, the text should not occupy more than 50% of the image area. Considering small sizes banner, it is recommended to use short and succinct texts that convey the main meaning of your proposal.

Note: It is worth considering that these small banners on the left side of the site are not shown in mobile version VK on smartphones.

Advertising posts in the VKontakte news feed

1. Record with a button.
2. Universal recording.
3. Carousel.

One of the most popular among customers advertising formats, largely due to the presence of a motivating button with a call to action highlighted in the design.

Includes:

• image ( JPG picture, PNG or GIF (without animation) with a minimum size of 537x240px (recommended upload size is 1074x480px for high definition displays);
• entry text up to 220 characters;
• description text next to the button up to 80 characters;
• a button with a call to action (“Go”, “Buy”, “Order”), which can be selected from the proposed list.

Advertising post with image.

Advertising post with GIF animation.

In such a post you can include an animated GIF banner up to 1000px wide.

A useful bonus for the advertiser is that the VKontakte GIF banner plays automatically, without pressing the “Start” button, in autoplay mode. This animated banner on VK attracts extra attention user and stands out on the page.

The weight restrictions for GIF animations for display in autoplay mode are set at 10-12 MB. It is possible to place a GIF banner weighing up to 50MB, but it will only be played after the user presses an additional button.

Advertising recording with video.

A video banner for VK is a video embedded in an advertising post. It is possible to upload videos to the VKontakte server or embed them from third-party video hosting sites (YouTube, Rutube, Vimeo).

The video size limit is 2MB, duration is up to 30 minutes. Maximum resolution– 1080p.

Carousel

The carousel is a horizontal slider of product cards that the user can scroll through.

Each card contains:

• square product image ( minimum size 400x400px).
• product description up to 25 characters long.
• motivational button, the text of which can be selected from the proposed list (“Open”, “Buy”, “Go” and others).
• if desired, the price of the product (old and new).

The total number of cards can be from 3 to 10. The amount of text on the product image should not exceed 50% of the area of ​​the image.

The carousel was conceived as a showcase of goods for ordering. However, with a creative approach, if you perceive product cards as a series of frames, you can design the carousel as a series of interconnected banners or tell a graphic story on the cards, encouraging the user to scroll through the frames and thereby involving him in interaction with your advertising.

General requirements and moderation.

All advertising posts and announcements posted on VKontakte on a paid basis, undergo mandatory moderation.
They are subject to the general requirements of advertising laws. Goods and services of limited circulation require the indication of additional legal information and warnings (disclaimers). If necessary, the VKontakte Advertising Office offers to indicate the age limit for advertising. In addition, there are requirements for the VKontakte network for registration advertisements which should not be neglected.

The moderator is more likely to reject banners that contain:

• grammatical errors;
• too many exclamation marks and emoticons;
• phrases written in capital letters different register (CAPS LOCK);
• vulgar and disgusting photographs.

If the moderator rejects an advertising post, you will receive a notification about the reasons for this decision and will be able to make changes.
However, it is better to rely on the experience of our specialists, who will ensure that the design of the VK banner exactly meets all the requirements of the network and will not allow a delay in the start of the advertising campaign.

Banners in your community (group) feed posts.

Your community posts (as well as generic promotional posts) can include Various types banners.
The main difference from the Universal Advertising Record in Advertising account The point is that such banners are placed in your own feed for free. (Unless you decide to promote one of your posts on a paid basis as a promotional post, of course).

Banners – static images (in JPG formats, PNG, BMP, GIF) with a minimum width of 510px.
It is recommended to upload larger images to preserve their quality when compressed. VKontakte does not give precise recommendations, but 2x image magnification is often used to maintain clarity.

It is possible to place not only rectangular, but also square images, in the style of banners for Instagram. Square banners look especially good in the mobile version of VK. Please remember that the image size will be smaller on mobile devices. Therefore you should not use small fonts, trying to include as much information as possible.

The best choice is short and concise texts that are easy to read by the user. You can always provide the client with detailed additional information in the text of the post, on the community page or the company website.

Animated GIF banners (up to 10-12MB for automatic playback, up to 1000px wide (will be reduced when loading to the width of the post).

Video banners (videos with resolution up to 1080p). They can be viewed both in the community feed and in the VKontakte video player window.

It's a good practice to create banner templates for your community where you can customize the information and images. This solution allows you to maintain a single, recognizable style for your SMM advertising. Our specialists will be able to choose the right solution.

Banners in the design of a community (group) page.

On this moment The owner of the VKontakte community is offered a choice of two page design options:

1. Horizontal top banner of the VKontakte menu (“cover” or “page header”).
2. Side vertical banner-avatar in the upper right part of the page (the round fragment of which is used as a small avatar, more about it below).

The horizontal cover banner is located across the entire width of the group page – 795px. It is recommended to upload an image with a size of 1590x400px; visually it will be reduced in size by half without loss of quality.

Such a banner can also be used as the main visual banner of the page, representing general information about the company, its activities and contact details, as well as for prompt information about current promotions and discounts. Since the banner for the VKontakte group is located above the “Subscribe” menu button, you can place an additional motivating call “Join the group!” in the banner itself above the button. “Be the first to know about discounts!” and the like. All important and meaningful information should be grouped in the center of the VKontakte community banner to avoid losses due to edges being cut off on mobile devices.

The side vertical avatar banner can also contain any advertising graphics; you just need to include a round area in its design, which when loading the picture big avatar you will need to choose to use it as a small round community avatar.

The minimum size of an avatar image is 200x200px. Maximum – 200x500px. Visually the size is small round avatar will be reduced to 50px., so you need to make sure that the avatar is clear, understandable, and most importantly, easily recognizable and memorable.

From additional elements advertising design of the page, you can pay attention to the possibility of including your own in the Menu section graphic elements using Wiki Page Layout. A Menu tab is added to the top pinned News section, accessible to groups. Using Wiki markup, you can design a menu in the style of a page and fill it additional information and links.

An integrated approach to placing advertising banners and designing the VKontakte community uniform style allows you to increase the recognition and attractiveness of the company's brand. And the combination of various formats of VK banners allows you to realize any creative idea and make your SMM advertising campaign truly productive.

The number of active users and fans of social networks is approaching 100% of the total number of users world wide web. At the same time, the leading position in RuNet is consistently occupied by social network In contact with. In addition, it is considered the most widespread - more than 150 million registered users and this does not take into account bots, abandoned and fake accounts.

This fact could not but be used in advertising campaigns. Today VKontakte offers the most convenient advertising, both for ordinary users, such for advertising agencies. At the same time, VKontakte banners are the most popular. Users effectively use them to develop business and inform about events in community groups:

1. VKontakte banners

A VKontakte banner is a static or animated picture with a signature and slogan, which at the same time is a link, clicking on which you can go to a page with more detailed information about a product, service, or event. This action called " click on the banner».

Advertising on the VKontakte social network is represented by two banners on the left. However, the profit from them can exceed the wildest expectations. The interesting thing is that you can place not only advertising banners on VKontakte, designed to sell a product/service, but also those that will be of interest to ordinary users.

This hybrid of professional and user advertising can kill two birds with one stone. Thanks to it, the administration of the leading Russian social network almost doubled the target audience of advertisers:

Types of advertising on VKontakte

Conventionally, VKontakte advertising is divided into two types ( by payment method). It can be called target and non-target. If with targeted advertising you pay for clicks on the banner, then with non-targeted advertising you pay for impressions. Moreover, 1000 impressions are much cheaper than 1 click. Whatever you say, with 1000 impressions, the subject will most likely make at least 1 click. Therefore, the second option turns out to be more profitable.

• Picture. A thematic image characterizing your product/service, social network page, etc.;
• Name. This could be a loud slogan, the name of the company;
• Signature. Short entry or unique trade offer (if the size of the banner allows it to fit).

VKontakte advertising rules

2. Why are VKontakte banners needed?

In addition to wide audience coverage and high popularity, VKontakte banner advertising has one very important advantage - the possibility of precise targeting. Almost 90% of the success of an advertising campaign depends on the correct setup. After all, you are not interested in all VKontakte participants, but only in a certain part of them.

VK settings will allow you to independently determine which part of the audience your banner will be shown to. There is targeting by age, geography, gender, etc.

By properly setting up your targeting, you will eliminate unnecessary impressions, thereby optimizing your budget for your advertising campaign.

As is the case with other advertising platforms, it is important to understand what exactly is worth promoting through VKontakte. The main purpose of visiting a social network is communication and entertainment. From this we can conclude that it is best to advertise consumer goods, which can also give good result advertising conducted for the purpose of lead generation. Almost any highly specialized advertisement on VKontakte is doomed to failure.

Before inserting a banner, check whether the advertised product/brand has a community, fan group, or public page. Their presence will significantly increase the chances of success of your advertising campaign.

Also, please note price category. There is no point in promoting products on social networks that cost more than $200:

3. How to place a VKontakte banner? Cheat sheet for beginners, secrets and tips

Before adding a banner, follow the “Advertising” link in the page footer:

Click on " Create an ad" and we see the following list:

Here you need to choose what exactly you will advertise: VKontakte application (IFrame and Flash), community ( public, group or meeting), video recording ( with a link to the advertiser's website) or external site.

The last option is the most popular. A link from such a VKontakte banner usually redirects users to landing page (landing page).

VKontakte banner advertising formats

There are three types of ads you can use:

• Picture+text. Here you can place a VKontakte banner 90 by 65 pixels with a title (25 characters) and description (60 characters);
• Big picture. It is possible to add a banner measuring 90 by 120 pixels without a description and with a title of 25 characters;
• Exclusive option. Banner 90 by 160 pixels with a title of 25 characters. Its main advantage is that while it is running, no other ads are shown. However, the cost of such advertising is 2 times higher.

Having selected the desired format and uploaded the data, you should indicate the subject and subsection ( geography, demographics, interests, education and work, as well as additional parameters). IN additional parameters can be clarified operating system, device type, retargeting groups, browser.

The more accurately the target audience is configured, the better the CTR, and with good traffic, the conversion.

At the final stage of setup, before making a VKontakte banner, we indicate the payment method ( for impressions or conversions), advertising platforms ( You can additionally select social network partner sites), transition cost. We assign a name to the advertising campaign.

Click " Create an ad"! And we wait for it to pass moderation. As a rule, within a couple of hours your VKontakte banners will begin to be shown to potential clients. Now your task is to monitor the statistics provided by the VKontakte social network and make timely decisions to improve indicators.

4. How to insert a banner into a VKontakte group?

Let's look at how to make a banner in a VKontakte group.

Step 1. Go to the group page:

Step 2. In the block on the right, select the item “ Advertise the community»:

Before making a banner, we determine the format of the banner, transitions or impressions. We save and wait for the banner to pass moderation:

5. Banner advertising on VKontakte

Banner advertising on VKontakte often serves as image support and helps promote new brands. However, this does not mean that it cannot be selling or less effective than contextual one. Banner advertising contributes to the formation of a loyal audience, providing pent-up demand. It gradually turns the user into a potential client. If you need to rebrand or enter the market with a new product, VKontakte banners work great for recognition.

Advertising on Facebook is designed for older audiences; Odnoklassniki covers regions well. At the same time, banner advertising on VKontakte - universal solution, allowing you to promote brands and new products among young people. She works where you are potential clients rest, and speaks to them in their language, is in their sphere of interests.

When creating banners, it is important to take into account the characteristics of the audience and use the features of the corporate style. The more professionally a banner is created, the more noticeable and effective it is.

6. How to create a VKontakte banner for your own website, why is it needed and how can it be used?

A clickable banner provides a link to any page on the site. When creating it, you should consider the following points. After uploading the banner to the media files of your site, add the code anywhere on the resource. For example, you decide to add a VKontakte banner to the sidebar:

Go to widgets and add the following code:

In the “link address” field, indicate the address of the page where you want to redirect the visitor after he clicks on the banner. “Path to image” is a link to the banner. Copy the link to the image and paste it instead of “Path to image".

Testing is one of the the most important stages in implementing a successful advertising campaign. When choosing a VKontakte banner for a site, you need to consider creating several headings, images and texts. Analyze statistics and make changes to settings, this will allow you to optimize your advertising campaign:

7. Creating banners for VKontakte

You can limit yourself simple image, however, personalization is subject to specific user and the interactivity of the banner will allow you to achieve high results.

So, the banner should contain information that arouses interest, a motivator for conversion/click, be beautiful, and have a professional graphic design.

There are several ways to create banners:

• Order from a designer;
• Independent creation in graphic editor;
• Usage special programs to create banners;
• Creation using online services.

One of the most effective, simple and quick ways is the creation of banners online. For these purposes, you can use a service such as bannerfans.com. Russian-language interface and big choice templates will allow you to create an interesting layout.

In this article, I would like to systematize all my knowledge on designing VKontakte groups based on my experience of interacting with clients and their preferences. Moreover, over the past six months, VKontakte has made many changes that many are not even aware of. I wanted to dwell on some of the innovations in more detail, because among them there are really worthwhile and useful things. We all seem to have recovered from some shock after the redesign of VKontakte, and behind the visible changes we discovered the multivariate functioning and content of the group. So now the design of groups involves a complex procedure that is not limited solely to the graphic component in the form of beautiful pictures. Now owners need to take into account many nuances of building a group structure, depending on the topic of the business and the convenience of users.

This mainly concerns the choice of graphic design from two mutually exclusive options, the development of an internal menu, the choice of an entry point to the internal menu, understanding the difference between a catalog and a product display, preparation promotional materials to promote the group, use useful applications. But first things first. First, we will look at the main design elements of the group, then we will move on to their interaction in the form various combinations and then we'll talk about some useful tips and subtleties.

1. Horizontal cover (header)
Let's start with a horizontal cover or header. VKontakte developers assure us that the cover, due to its size, provides greater maneuverability in providing and visualizing information. Usually, in addition to beautiful picture The header contains the logo, accompanying information, contacts, a call to join the group, and the website address. I have a suspicion that someday covers will be the only thing possible option group design, so I would recommend switching to them immediately in order to avoid force majeure redesigns later.

How to upload a cover
To download the cover, you need to go to Community Management >> Basic Information block >> Community Cover >> Upload. Recommended cover size is 1590x400 pixels. There cannot be any working buttons in the header that can be clicked - essentially it’s a picture and that’s it. Today, the cover is visible on mobile devices, and seems to be already visible in applications and clients.

Wiki tab Latest news
In the top block under the header there can now be three tabs: pinned post, information about the community and wiki menu (only in groups on public pages there is no such tab). The emphasis is still on the pinned post, but even with its presence, the user will now always have access to information about the community by switching between tabs. For the wiki menu tab to appear (it is initially called Latest News), you need to go to Community Management » Sections » Materials » Restricted (or Open) » Save.

2. Vertical avatar
Now let's turn our attention to the good old avatar for a group measuring 200x500 pixels. For now, it is also a way to design a group. Typically, the avatar contains the following information: logo, accompanying text or slogan, contacts, call to join the group. On mobile devices, the entire avatar is not visible, only part of it is visible—the thumbnail. To design a group, you can use either a horizontal header (cover) or a vertical banner. If there is a header, the vertical avatar is not visible. There cannot be any working buttons on the avatar that can be pressed - essentially it’s a picture and that’s it.

3. Miniature
Currently, a vertical avatar is used to create a thumbnail, the minimum size of which is 200x200 pixels. The thumbnail is used in posts and entries in the form of a small circle near the title and in the form of a larger circle in some selections and community mentions. In connection with the transition to a round shape, the requirements for miniatures have become more stringent. In order for the text on the miniature to be fully readable, it must visually not extend beyond the boundaries of the circle.

How to upload a thumbnail
The miniature has become a completely independent element, and when using the cover (header) in the design of the group, you now have to make a separate miniature, keep in mind. If the group does not have a header (cover), then to upload a thumbnail you need to click “Upload photo” in the avatar block (top right). If the design contains a header (cover), then to upload the thumbnail you need to click on the circle immediately under the header and select “Upload photo” there.

4. Banner
Banner (English banner - flag, banner) - graphic image informational, advertising or promotional. The banner is attached as a picture to the post and can only have one internal link. Many are still convinced that several links can be made from a banner on the main page. This is not true, just one link and that's it. I would highlight the following types of banners.

4.1 Informational banner
A common type of banner containing general information about a company, group, service or event with a detailed list of benefits and other accompanying materials. Often used as a pinned post in a group. The size of this banner is 510x307 pixels. At this size, the bottom of the banner coincides with the avatar. If there is no connection with the avatar, then you can use any size. For example, I use the size 600x350 pixels. The square format of 510x510 pixels is also convenient and gaining popularity now - with this size, the banner occupies the largest area possible. news feed.

4.2 Banner to enter the internal menu
If we add the catchy inscription “Open menu” to the banner from the previous paragraph, then we will get a banner whose main task is to serve as an entry point to the internal menu. Sometimes they create a decoy in the form of several buttons on a banner, but this is an illusion; when clicked, the user still gets to the internal page, and there each button has its own link. The size of this banner is 510x307 pixels. With this size, the bottom of the banner coincides with the avatar. If the entrance to the menu is not tied to the avatar, then you can make the banner any size, even a narrow button with the inscription “Open menu”. The main thing is that the banner width is at least 510 pixels.

4.3 Card for repost, promotions
IN Lately Cards for reposts or shares have become especially relevant. Its task is a call to specific action. Basically it’s “Join the group, repost or like and win a prize.” Such banners are used within advertising companies or shares both in your own groups and for promotion in other groups. I usually use 600x350 pixels.

4.4 Banner with gif animation
After the VK developers made a larger size for gif images, GIFs immediately stood on par with information banners. For example, on a GIF banner you can show images of several changing products or texts - movement immediately attracts attention. And when the function was added in June autorun gif animations in the news feed, GIFs have become the object of close attention of advertisers and marketers.

5. Avatar+fixed banner design
Until recently, this modular design, consisting of an avatar and a pinned banner, was the most popular way to design groups. More details on how to do this design are described in the lesson. With the advent of the header (cover), the popularity of this design may decrease slightly.

Plus, there is a possibility that VKontakte will again change some parameters of the blocks and then the entire design will fall off, as has happened twice in the last six months. So, dear group owners, when choosing a design for your group, take this fact into account. Yes, and one more thing, in mobile devices all the beauty of a single picture is not visible, since the avatar is not displayed, but only a thumbnail, and the pinned post is located just below.

6. Internal navigation menu
The menu in the form of active links is located on the internal page of VKontakte and is written using the commands wiki markup. How to create the inner page itself is described in the lesson. Using the menu, the user navigates through the group. Below you will look at the types of internal menus, but for now we will focus on several important points.

Entry points to the internal menu
I would like to point out one subtle point that is often not given importance. Sometimes clients order an internal menu from me, but they have absolutely no idea how the user will get to this internal menu. And you can get to it in two ways: either through a pinned banner (see paragraph 4.2), or through a text link in the top tab under the status line (see figure below). Sometimes a text link is also placed in the “Links” block in the right column of the interface.

Internal menu links
Typically, when ordering, customers indicate the following menu items: About us, Our products (catalog), Delivery methods, Payment, Guarantees, Reviews, Contacts, Promotions, Discounts, Schedule, How to order, Portfolio, Questions and answers, Info, Place an order. Links from menu items can go to the corresponding sections of the external site. Then the link automatically opens in a new window. Most of the points lead to internal pages VKontakte. In this case, the page opens in the same window and you have to make a link or a “Return to main menu” button.

Links to albums with photos and videos open in a new window. Links to topics with discussions (for example Reviews), to a dialog box for writing messages, to applications (see point 10), to selection by hashtags (see point 12) open in the same window and in in this case You can get back to the menu only through home page website, or through the “Back” button in the browser. This is perhaps the most inconvenient moment with such links.

Editing the menu
Clients often ask me if it is possible to edit the internal menu. My answer is, if you are a confident user and are familiar with wiki markup and editing modes, then you can edit. But if you are not familiar with all this, then absolutely not. In this case, you will simply ruin all the settings.

I will quote the words of the VKontakte developers themselves. “One simple piece of advice will save you a lot of effort and nerves: work in only one mode. Either it is visual mode or wiki markup mode. It is switching between these two modes while working on markup that brings most of the problems: pictures may become smaller or disappear various parameters. This is one of those things that will definitely be corrected in the future, but for now we need to keep this fact in mind.”

Mobile responsiveness
And one more point about adaptability. To make the internal menu look the same on mobile devices, you need to layout it on tables. Then the image will be rigidly fixed. Otherwise, when the screen size is reduced, the pictures tend to move one under the other, violating the originally intended order.

Here, again, are the developers’ words about adaptability. "The wiki menu is displayed in mobile browsers, but does not adapt to screen size, which may cause images to look different than they would on a computer. You can find guides online on how to adapt wiki markup to mobile devices, but even they do not guarantee 100% performance on all devices.”

7. Types of internal navigation menu
Below are the most common types of internal menus. There are simpler and budget solutions, having high degree reliability. And there are more complex and labor-intensive designs in terms of graphics and layout. But they look more impressive.

7.2 Large graphical menu
In this case, the vertical row of links is located on a large background picture and has a rigidly fixed structure. Here's the lesson.

7.3 Menu in the form of icons, tiles
This design involves several rows and columns in the form of graphic icons and inscriptions for them, or graphic multi-colored or monochrome tiles.

7.4 Dynamic menu with navigation effect
A very impressive design that simulates site navigation with the effect of button clicks or other markings of visited links. Such a menu is quite difficult to manage and requires skills in communicating with wiki markup, since you will also have to edit information on pages in wiki markup. Here is a lesson on this topic.

Despite its relatively low CTR, many companies will continue to invest their budgets in banners. And there are reasons for this. Display advertising allows you to increase brand awareness and expand its reach.

Banner advertising on VKontakte

The site offers several promotion formats, one of which is a text-graphic block. It is only displayed in full version social networks on the right.

A banner can link to any external resource, VKontakte group or community, as well as an application. There are 3 main types of blocks:

1. Image and text (145x85)
2. Large image (145x165)
3. Community promotion (145x145)

How to create a VKontakte banner

You can make a banner in any graphic editor. Create an image of the appropriate size and let your imagination run wild.

You can also use online services and ready-made templates, which will make your banner look more professional. For example, Canva or Easil.

How to place a VK banner

Select the format that suits you best and create a banner.

Set your target audience. The narrower the sample, the greater the chance of attracting the attention of interested users.

Set payment for 1000 impressions or for conversions. The choice will depend on your goals: increase brand awareness or drive traffic? Don't forget to name your campaign.

Check all the details and click Create ad. After this, in the section Advertising campaigns you can start and stop displaying the banner, as well as track statistics.

Examples of VKontakte banners

Creating and placing a banner is not difficult, but how to make it visible and effective? Below we look at 50 examples of advertisements that attract attention.

FOR FREE

The most tempting and eye-catching ad is an offer to receive something valuable for free. Users actively react to this “magic” word and advertisers take advantage of it.

CALL

Another effective technique is the challenge: “Become!”, “Find out!”, “Weak?” Such formulations motivate action.

VALUE

The most obvious strategy to attract traffic is to communicate the value you offer.

INTRIGUE

PERSONAL BRAND

On a large number of banners you can see the faces of specialists who offer to make your life better. An effective technique for building trust.

ILLUSTRATIONS

If personal branding isn't your thing, grab attention with a strong illustration and character. See how it works.

MEM