Apple's spring update is ahead: what awaits us? Apple spring presentation: budget iPad and software for education.

Youtube

On September 12, the long-awaited Apple event Special Event 2017. For the first time, the new Apple Park campus in California acted as the venue for the conference, namely a special conference center that can accommodate a thousand people and was called the “Steve Jobs Theater”. A whole bunch of new products were presented on stage, including three new iPhones.

iPhone X

The highlight of the program, of course, was the iPhone X (X is read as “Ten” - “Ten”), dedicated to the tenth anniversary of the very first iPhone.

The smartphone has a 5.8-inch OLED display, which occupies almost the entire front panel. It has a resolution of 2436 by 1125 pixels.

The legendary “Home” button has disappeared. It was replaced by a simple gesture: you need to swipe your finger from bottom to top. If you hold your finger in place for a split second, you will be taken to the multitasking menu.

To unlock your smartphone, you now just need to use a face scanner. The technology is called Face ID, and the work is ensured by an infrared camera and various sensors that create a 3D model of the face. Face ID builds more than 30 thousand points, scanning 50 facial muscles to build a 3D model and unlock the smartphone.

Face ID adapts over time and works with third party applications And payment system Apple Pay. It will be very difficult to deceive facial scanning technology: the chance of deception is 1 in a million people.

iPhone X will be available for pre-order starting October 27, and the device will go on sale on November 3. The price starts from 80 thousand rubles.

iPhone 8 and iPhone 8 Plus

Essentially, these are heavily upgraded iPhone 7 and 7 Plus. Three colors are available: gold, silver and space gray. Front and back panels glass, aluminum frame (steel inside).

4.7- and 5.5-inch screens now have a function True Tone, which adapts to ambient lighting. The speakers became louder by 25%.

Both the frameless iPhone X and the 8 and 8 Plus models received support wireless charging. It works the same way as its competitors: you place your smartphone on a surface and it charges.

Prices start at 57 thousand rubles for an iPhone 8 with 64 GB of memory and 65 thousand for an iPhone 8 Plus with 64 GB of memory.

Apple TV 4K

Externally, the same fourth-generation Apple TV, but twice as fast and four times more productive. Supports Ultra HD resolution (3840 pixels horizontally and 2160 pixels vertically). If you have a TV with a similar resolution, and 13 thousand rubles - this is your choice.

Apple Watch Series 3

Third generation smart watch from Apple with built-in mobile communications and the same design.

Now you can use your watch to listen to music through special services, and also smart assistant Siri has learned to speak through the speaker.

Apple Watch now understands what altitude its owner is at. Ideal if you ski or snowboard.

The Series 3 model with a communication module costs from 24 thousand rubles, the model without a SIM card - from 20 thousand rubles. Unfortunately, only the second option will be sold in Russia.

As always, we open with CEO Tim Cook, he gave us short review Apple development community, promising “the best and biggest WWDC conference yet.” Apple presentation 2017 (WWDC 2017) begins...

The first update is Amazon Premier Video, now coming to Apple TV. This primarily concerns the Amazon Prime service, which offers its audience a large amount of original content.

Updates for watchos

New features in watchos.

New features in the update:

Siri has become smarter, a watch that automatically displays the information that is most relevant to you: traffic levels, weather, tasks for the day, etc.

New dials: a “kaleidoscope” set, and three characters from “Toy Story”.

Apple Watch will be able to exchange data with exercise equipment in fitness centers. Many manufacturers have already signed an agreement with Apple. The update is expected to be available this fall.

The main innovation of the operating system for apple watch lies in the new desktops. They now automatically show the flow of information from Siri. Using the program, the smart assistant will predict what information is most needed at the moment - and show it on the screen.

Another one useful feature for watchos 4: you can select a playlist that automatically starts with your workout. Unfortunately watchos music still only supports music from Apple - no Spotify support. The update will arrive this fall.

New version of the MacOS operating system

Poppy. Craig Federighi came out to talk about the new version of the MacOS operating system.

Apple also introduced a new operating system for its Mac computers called the high Sierra. Safari will be the world's most fast browser With new version OS MacOS. But why can't we get this on other platforms?

New file system graphics drivers and so on. Apple will bring APFS to Mac, a new file system it created for iOS. This also represents new video codec H. 265 or hevc and replace it with H. 264 format. ?

New graphics API - Metal II will apparently be 10 times better throughput, faster frame-by-frame debugger, and GPU counters. Yes, I really don't know what most of these words mean.

Also getting metal support for external video card, connected the case via the Thunderbolt 3 port, and the specific implementation is for virtual reality. This Apple is slowly trying to show that it can make better graphics cards for Macs, several years after the founder oculus Palmer Luckey joked that virtual reality isn't for Macs because they can't handle it.

Safari is now the fastest browser!

Apple 2017 presentation, Apple has improved Safari! So what's new in MacOS? Safari first:

Update speed for Safari, Federighi promises to make it the fastest browser on 80% faster than chrome.
Autostart blocking, which stops music and videos on the site that are playing without your permission.
Besides, new Safari prevents unwanted tracking users of third party sites.

Mac Mail gets a view on the compose window, Spotlight integration for search, and a 35% improvement in its use for storing information.

Photo receives the new kind import in chronological order, improved face recognition, which is now synchronized between devices. The app also gets a significantly improved set of editing tools, as well as better integration with Pro.

Apple Unveils Powerful New iMac Pro

One of the most exciting devices from Apple is debuting the new iMac Pro, which will support up to an 18-core processor and include a Radeon Vega series graphics chipset.

“This will be the most powerful mac that we've ever made,” said John Ternus, Apple's vice president of hardware software.

New i Mac Pro could help make up for Apple's previous failures, with previous Mac Pros being universally panned by critics and customers. The iMac Pro will start at $5,000 and will be released in December.

With this device, Apple is opening the doors to members of the professional community, like filmmakers and hardcore coders. For years, these users felt sidelined by Apple's consumer-oriented iPhone-like approach, moving away from high-end hardware for professionals, but the company has corrected its mistake.

The company also announced upgrades to its 27-inch and 21.5-inch iMacs. desktop computers, which start at $1,099, with additional models from $1,299 and $1,799. And Apple has lowered prices on some MacBook products and said the MacBook will have increased speed. 21.5-inch models with high resolution 4K will start at $1300.

MacBook fans have been waiting for Apple to unveil major update after the laptop remained relatively unchanged for about four years. But when Apple introduced the new MacBook Pro With a touch bar, a virtual touch strip, built into its keyboard, customers were separated. Some fans concluded that the Mac was now sitting in the backseat because Apple was focusing on the iPhone, iPad.

Apple presentation 2017: iOS 11 update

Now mobile users Apple systems can transfer money to each other via iMessage messenger with using Apple Pay. Transferring from card to card is supported on iPhone, iPad and Apple Watch.

Siri gets something new deep learning vote. It's more natural sounding, but still not That. But she can also do the translation now (from English to Chinese, French, German, Italian and Spanish, to this moment), and also offer some answers to some questions. In general, Siri is becoming more active in offering help in Apple apps.

The mobile system supports the H.265 video codec. Video from iPhone and iPad will weigh half as much. Apple has also optimized photo processing algorithms - they will also “weigh” half as much.

New App Store. Apple has completely updated the application store interface. Now games and “simple” applications are divided into two tabs. iOS 11 supports augmented reality (AR).

Cards Gets detailed floor plans of shopping centers and airports (London UK only), and lane movements and speed limits for travel.

Apple presentation 2017: new iPad Pro line

“We're on the edge of the future of iPads, and today we're going to push them further than ever before.”

Apple Developers Conference tends to show improvement software. Unlike usual, Apple showed a lot of new hardware this time.

Includes updated versions for the iPad, which is seeing declining sales. Apple showed it is continuing its bet on tablets by releasing an update to the iPad that Chief Executive Officer Timothy D. Cook said pushed the device “further than ever before.”

A new version iPad Pro has a 10.5-inch display, 20 percent larger than the previous 9.7-inch model, and it will start at $649. Apple said the size makes it ideal for display virtual keyboard comparable to full size physical keyboard. The company also highlighted the advance feature, which increases the refresh rate and makes motion smoother in videos. The new display is brighter and with better color rendering at 120 Hz screen frequency. New processors are 30% faster and powered by new GPUs that are 40% faster. 10 hours of battery life.

After Steve Jobs introduced the first iPad in 2010, tablets exploded in popularity, but iPad sales have now fallen for more than a year. So Apple, with increasing pressure from investors to shore up its profits, has improved the iPads far better than many other products. The company introduced a cheaper version of the 9.7-inch iPad, priced at $329, in March and a 12.9-inch iPad Pro, with an Apple-compatible stylus and keyboard, in 2015.

They start at $649 for the 10.5v with 64GB and $799 for the 12.9 with 64GB.

Price for iPad Pro 10.5 in Russia:

64 GB - 46,990 rubles / 56,990 rubles with LTE;
256 GB - 53,990 rubles / 63,990 rubles with LTE;
512 GB - 67,990 rubles / 77,990 rubles with LTE.

Hello HomePod, Apple's new speaker.

Amazon has created a device that allows you to play music, view basic information, and control lighting and other home accessories. Now Apple's answer to the Echo is in the HomePod. Apple unveiled the HomePod on Monday and it will be available in December.

So how can Apple compete? The apple is like an image: speakers, powered by voice assistant Siri looks better than Amazon or Google version- It's a seven-inch tall canister wrapped in a shiny speaker mesh. The company also said it prioritized the speaker's sound, which can be lackluster on competing devices. HomePod has an array of speakers to create virtual surround sound.

“You don't have to know what it is, I just know it sounds incredible,” said Phil Schiller, Apple's chief marketing officer, who added that HomePod will be priced at $349.

The company offers wireless systems multispeaker, allowing users to listen to music throughout the home.

Apple presentation 2017, the first day is over! If you liked the article: apple presentation 2017, share it with your friends on social media. networks.

We bring to your attention a special issue of our information program « Apple News", in which we will summarize the results of the past March Apple presentations, where several noteworthy new products were presented.

1. The first of the devices in line were smartwatches, which were discussed after a fairly voluminous report on Apple’s contribution to protection environment and healthcare. For smartwatches, the company introduced new nylon straps, which Tim Cook called the “spring series.” Thanks to them, Apple Watch has become cheaper - now its price starts at $299.

There are several new straps to choose from in new colors - turquoise, pink and orange. There is also a version in black.

After smartwatches, Tim Cook touched on the topic Apple consoles TV, which, along with the tvOS update, received several new features: in particular, the ability to dictate text using Siri and create folders on the home screen, new interface App Switcher iCloud Photo Library and much more. The new tvOS 9.2 is now available for download.

2. And then a new one appeared on stage and presented to the public. As expected, he inherited his appearance from the top five, but the filling came from the iPhone 6s.

The heart of the iPhone SE is the A9 processor, the 64-bit architecture of which, according to Apple, guarantees amazing speed and response. Thus, the new product is already 2 times more powerful than the iPhone 5s, and the performance of the iPhone SE is 3 times higher than its predecessor.

The new camera has 12 megapixels and is equipped with a TrueTone flash. There is also support for 4K video recording. In addition, 4G LTE and Wi-Fi have become faster, and Apple support Pay, and “Hey Siri” always works from now on.

As for prices, the version with 16 GB of memory will cost $299, or 38 thousand rubles, in the official online Apple store, and the 64 GB model costs $499, or 48 thousand in Russian national currency.

You can pre-order the iPhone SE starting March 24. And from March 31, it will be possible to purchase a new product in the “first wave countries.” The launch is scheduled for the end of May in 110 countries around the world.

3. Along with the announcement of the 4-inch iPhone, Apple finally released after seven beta versions. The update is available for download to all users and among the main innovations it has the ability to set a password for notes, night mode Night Shift, fast access to work with 3D Touch and improved integration with the CarPlay system.

4. And finally, Apple showed the world a new one. It features a very bright display with improved anti-glare protection and a resolution of 2048 by 1536 pixels. At the same time, the display itself operates in the same color space as used in the digital cinema industry. With an expanded color gamut, iPad Pro delivers up to 25% more color saturation than previous models iPad. Therefore, the colors on it look more vibrant, vibrant and natural.

The new iPad Pro also uses four-channel light sensors that automatically adjust display colors to ambient light. Thanks to this, according to Apple, reading becomes a more comfortable experience, comparable to reading a regular book.

The 9.7-inch iPad Pro comes with built-in Apple SIM, four speakers, 12-megapixel main iSight camera and 5-megapixel front camera FaceTime, A9X processor, M9X coprocessor and works up to 10 hours without recharging.

Prices for the new iPad start at $599 for the junior model with 32 GB of internal memory. In Russia, the cost of this version will be 53,000 rubles. As for the model with 256 GB and an LTE module on board, it will cost $1,029, or 88 thousand rubles. Pre-orders for new tablet will start on March 24, and on selling iPad Pro with a 9.7-inch screen will appear on March 31.

Yesterday in California (USA) another presentation of Apple took place, which our team closely followed. Today, we have selected the most interesting and important new products for you and are pleased to tell you about them in this article. Let's start in order:

iOS 11 | iPhone

Perhaps the most anticipated by millions of users and news - renovation of the famous operating room iOS systems, and as expected, it was presented. The operating system is already available for developers (and there are no less than 16 million of them registered), and will be available a little later public beta, and only in the fall, after the presentation of the iPhone, the update will reach all supported devices:

So, what's new in iOS 11:

Now iMessage is synced via iCloud between everyone Apple devices: iPhone, iPad, MacBook. Another important iMessage update is the possibility of financial transactions between users using Apple Pay;
The Siri voice assistant has been updated - now her voice is more pleasant, she has learned to translate texts from in English into Chinese, French, German, Italian and Spanish (other languages will be supported a little later), and also improves itself using machine learning;
The AppStore design has been completely redesigned. The store will be divided into three categories: Today (apps of the day), Apps and Games. Now you can see the functionality of the application directly in its description, without downloading the application itself;

The control center has also been redesigned - it doesn’t look ordinary, but you and I know that it has probably become even more convenient than before... True, again without an LTE switch. Classic;

The new H.265 codec increases the compression of captured photos and videos by 2 times, which makes them even better;

iOS 11 | iPad

Separately worth noting iOS update for iPad: it brings a few more changes, significantly expanding the functionality of the tablet and making it more convenient:

Added a full-fledged dock panel for applications, like on a Mac, which can be hidden when not needed;
From today a file file is available in the AppStore File manager, allowing access to file system tablet;
Added a document scanner and the ability to draw on notes using the Apple Pen;

iPad Pro 10.5"" and iPad Pro 12.9""

Few people expected to see a new one at the presentation iPad versions Pro, and if it was expected, it’s unlikely that it would be like this - there were no significant changes in the design of the tablet, except that the frames were reduced by 40%, but they still remain by no means small. But we can look “into the depths” of the device, and there we will see a new six-core A10X processor and an updated 12 megapixel camera with optical stabilization, which, as Apple claims, shoots no worse than the iPhone 7. How it turns out in practice, we still have to find out. We are pleased with the new set of peripheral devices supported by the new iPad and created specifically for it:

By the way, for greater autonomy, the iPad can now independently adjust the screen refresh rate. When appropriate, the frequency can be reduced to 24 Hz. Maximum value screen refresh rate120 Hz achieved thanks to ProMotion technology.

If you're already wondering how much the new iPad will cost:

iMac and MacBook. Even cooler. Even faster.

The new iMac and MacBook were presented at the presentation and they are truly worthy of special attention.

Apple's new all-in-one PCs feature 7th generation processors Intel Kaby Lake, all previously available connectors on the case are retained, with the exception of two new ThunderBolt 3 added, 32GB installed on the 21.5" version random access memory, and on 27"" as much as 64GB.

Depending on the modification, new iMacs will be installed GPUs from AMD - Radeon 550, 560, 570, 570, 575 and 580. Among other things, the presented iMacs contain technology Fusion Drive with support for up to 2TB of physical memory. As for the cost of the updated monoblocks, they are already available for order and the starting price for the simplest configuration is $1099.

iMac Pro - the fastest iMac in the company's history - 18-core processor, support for up to 4TB SSD, Radeon graphics Vega, 22 TF performance and redesigned cooling system. Price - from $4999 (for the version with an 8-core processor).

MacBook laptops have not undergone significant changes - Pro version received Intel processors Kaby Lake and 50% faster SSD drives, and the Air line received even fewer changes, but remained on sale. The starting price for the MacBook Pro starts at $1,299.

MacOS High Sierra. Modest and tasteful.

Not only the mobile phone received an update operating system, but also desktop. There are also not many changes in it, compared to previous version, but they all deserve attention:

Thanks to the use of neural networks, Safari browser now works 80% faster than Google's Chrome, and has learned to block automatic start of videos on some sites;
Apple Support File System- accelerated work with files, encryption and protection against data loss;
Metal 2 graphics allows you to create virtual reality content (the same system has improved iMac performance);
New codec integrated H.265, which is 40% more productive than H.264;

The pre-installed Photo application has expanded its functionality and is closer to the level of Photoshop. There are also new options for navigating the application;

Similar to iOS - High Sierra is already available for developers, a beta version will be available later, and updates for all computers should not be expected until the fall.

watchOS | TVOS

The least changes affected tvOS - by the end of this year the Amazon application will appear on AppleTV, but in Russia, of course, this update has no significance. At least for now.

If we talk about watchOS 4, everything is a little more interesting here:

Added three new dial animations based on the cartoon "Toy Story" from the Pixar film studio;
Added a screen based on Siri recommendations;
A dynamic change of the dial has appeared, depending on the time of day and location;

Updated Activity app - it now has a new GUI and more often encourages the user when achieving fitness goals;
Added new animations when completing workouts, as well as automatic start training using the NFC module in the watch when interacting with compatible simulators;

The music application has a new interface, easier access to tracks and improved integration with AirPods;

HomePod. Something new.

And finally, let’s talk about the most recent product from Apple – HomePod. This is a new portable speaker, its name refers to the iPod, and its design is reminiscent of the Mac Pro. Will be available in two colors: white and " gray space". Has 7 speakers producing sound and 6 microphones for voice interaction with Siri. The A8 processor, the same as in the iPhone 6, only with improved music capabilities, allows you to direct sound depending on the space: for example, only in the center of the room or across its entire area.

The cost of this device will be $349, and the start of sales is scheduled for December this year in the territory USA, England and Australia.

We wrote that Russians have become less likely to update their electronics. Nevertheless, new Apple products are in demand, and the ancient iPhone 5s generally leads in sales among smartphones; such success has never been dreamed of by any of its Android competitors.

Them Apple time preparing to refresh the line of equipment, as usual, the presentation will take place in March, we don’t know the exact dates yet. Maybe the new Apple campus will finally open its doors to guests?

Lots of new iPads

The tablet series will be replenished with a new 10.5-inch model, and it will not go on sale until May. But immediately after the presentation in Apple Store and other networks you will be able to look at the new 7.9-, 9.7- and 12.9-inch iPad Pro. Yes, yes, by Apple rumors will still update the iPad mini 4, transforming it into a miniature representative of the Pro series, and at the same time update the hardware: Smart Connector, 4 speakers, 12 megapixel camera - yes, this is almost a replacement big iPhone, except that it can’t make calls using a SIM card.

The most anticipated will be the 10.5-inch iPad, because it is predicted new design in a “frameless” style, and the Home button will disappear there. There hasn't been such a revolutionary change in the appearance of the iPad since iPad Air It seems like an eternity has passed. By size new model will be comparable to the 9.7-inch iPad, but thanks to the minimal bezels it will look much better.

Another 12.9-inch iPad Pro will have a 12-megapixel camera and True Tone screen, like the current, more compact 9.7-inch model.

Different opinions

However, different sources have different opinions on this matter. Some believe that there will be no small-format iPad Pro at all, and that instead of the 10.5-inch model, a larger 10.9-inch tablet will appear. At the same time, the role of the main compact tablet The lineup will include the iPad mini 4, introduced back in 2015.

According to respected analyst Ming-Chi Kuo, Apple will prepare tablets with 9.7, 10.5 and 12.9 inches for the Pro series, and older models will have a new, more powerful one Apple chip A10X, and the simple 9.7-inch model will have A9X.

iPhone

The most controversial iPhone of last year, the iPhone SE, will remain in the lineup. There will be no changes in the design, the hardware will remain the same, but a version with 128 GB of memory will appear. For what small phone so much memory? I don’t know, but apparently Apple believes that since there are no small top-end smartphones on Android, then it is necessary to fill this niche from all fronts, before no one thinks of it. But maybe there are no such phones simply because people no longer want to buy phones with tiny 4-inch displays?!

Another interesting rumor is related to the iPhone 7 and 7 Plus. They will be in the new red color. Previously they said that it would be reserved for the iPhone 7s and 7s Plus. If this happens, then I definitely won’t be able to resist and will go for an iPhone in a bright color, I’m tired of the silver-black kingdom.

They also say that there will be new straps for the Apple Watch, but with all due respect to wearable electronics, this does not amount to significant news.

Opinion

You can say, ugh, Apple, who gave away the iPads and the rare iPhone with a small screen and a huge amount of memory, where are the cool new items? Where are the new aimaks, a fresh Mac mini, some 17-inch MacBook Pro with evil external graphics, where is the 5K monitor and other goodies?

There is no answer to all this; Apple has long turned from a manufacturer of cool things into a mass market with a beautiful glossy cover. On another it is impossible? I think it’s possible, somehow Razer survives with unusual gaming monsters, Apple could also please fans with such hardcore equipment. But alas, all that remains is to write about multi-colored iPhone cases and straps, because Apple itself is digging a grave for its developments.