Requirements for advertising mobile applications.

Installation page and application metadata

Application versions

Due to the complex nature of application versioning, we may require multiple versions to comply with our rules. This is due to the fact that application stores allow you to publish several versions of an application at once for different devices and interaction-focused ads can run across multiple versions of the same app.

Violations of rules in the application

Editorial requirements

Style and spelling

Unknown company

Image quality

Images must match. In particular, it is prohibited to use flickering, blinking or other irritating effects. An interactive demonstration of a game or app feature in an HTML5 ad may contain flashing or flickering images, but other elements of the ad, such as a download or install button, must follow the rules above.

Landing page requirements

Problems with landing page

Information that does not correspond to reality

Make sure your application is compliant. Provide accurate information about content, features, and other operational considerations (for example, the need to use other applications, external devices or sensors). The required software must meet our requirements and be available in the relevant application stores. Don't try to provoke accidental clicks. For example, an install button shouldn't suddenly appear when interacting with an ad.

Unwanted software

Applications must comply Google's policies against unwanted software. This includes dangerous or unexpected uses of device and network equipment.

Advertising program is a type of malware used by unscrupulous advertising agencies to display pop-up advertising messages through dialog boxes and plug-ins in the main system or in the browser. For the most part, adware is annoying, but not real threat security. However, some are used to collect personal data, track browsing history, and even intercept user text input.

How to recognize an adware program

Your device is most likely infected with adware if you are seeing advertisements in applications that previously had no advertisements. Pop-up windows may appear even when you are not browsing the Internet. The displayed start page in your browser.

How to remove an adware program

Before you begin removing an adware program, we strongly recommend that you create backup copy all the valuable data that you wouldn't want to lose. Then use an adware removal tool or a modern antivirus, run a system scan and remove any adware found.

How to protect yourself from adware

• Make sure you have installed the latest security updates for your browser. operating system and installed third-party programs.
• Use a firewall when browsing the Internet.