Stylish landing pages. Competent text design
We have already discussed what it is landing page why they are good and for what basic principles lean. But despite the fact that there are a number of rules and techniques that will ensure the success of your website, it is wrong to think that developing a landing page is a template job, and a well-functioning page can be made in 5 minutes, just know, insert pictures and change texts. Of course it is creative process, and fantasy, supported by an understanding of the behavior of one’s target audience, only encouraged. Below we will present ten examples of non-trivial landing pages, as well as pages that provide high conversion.
1. Nest Thermostat
A very interestingly designed landing page dedicated to the sale of a room thermostat. Despite the presence of all kinds of technical data and descriptions of convenient functionality, the landing page is focused on the visual component - several photographs of the interior, as well as a brilliantly conceived and executed animation in the middle of the page evoke the feeling that after purchasing this device, your home will be no worse, than in the pictures on the Internet. Thus, Land sells not a thermostat, but comfort in the home, which is the client’s ultimate need.
2. Boy-Coy
The website of a design studio, after which you are unlikely to even want to look for offers from competitors. A four-screen landing page can convince you to contact these guys, even if you don’t read any reviews or a list of companies with which the studio has collaborated. Most likely, you’ll just scroll through, admiring the parallax effect, and before you know it, you’ll start entering your data into a nice feedback form. 
http://boy-coy.com
3. Vodka “Valenki”
Another example of a beautiful landing page with a parallax effect. A purely image page that does not force you to immediately make a purchase, but creates a positive image among the target audience. Please note that information about the quality of the product is presented in sufficient volume, but you can miss it while watching how beautifully the ice cubes float. However, the desired effect has already been achieved. This site is too beautiful to offer something of poor quality - this is the subconscious conclusion that every visitor to any tasteful site will have. 
http://www.valenkivodka.com
4. Online store of teddy bears
Truly interesting landing pages can attract the attention of even people far from the target audience. See the example of a store selling huge teddy bears. The site is literally filled with interesting ideas and seems to be conducting a dialogue with the visitor, which ultimately, with a high probability, means a purchase. 
http://medvedy.com
5. Smart Progress
Beautiful landing page popular service setting and achieving goals. First, go in and see how it works, and second, appreciate the design that represents movement towards the goal. Combined with the very competent filling of the blocks, it really motivates you to do everything that was planned, but put off on the back burner. 
https://smartprogress.do
Examples of selling landing pages with high conversion
1. Production and installation of wooden windows
As you know, a landing page should not overload the visitor, but immediately give him something to grab hold of and fill out an application. We won’t argue, but some products require careful selection, and you can’t get away with just one or two blocks. The landing page for this window manufacturer followed the program to the maximum and touched on details that we don’t even think about when choosing windows. And although it seems to us that there was an information overload in a couple of blocks, this page is still a good example of a large landing page. 
http://goodwin-nnov.ru/
2. CASCO insurance
Another landing page with high conversion. The principle of converting a visitor into a lead is used here similar to the previous example - a calculator. We propose to evaluate how many parameters can be entered to select a policy, and how tirelessly this is done. The same can be said about the rest of the content of the landing page - it is extremely simple and clear, and all the benefits that a car owner wants to receive by insuring his car are described.
http://prostokasko.rf
3. Franchise of amusement aquarium machines
Good example a selling landing page that ensures high conversion due to the fact that it clearly explains the benefits to the potential client, but also leaves intrigue and a desire to find out the details of the business plan that promises passive income. Our special praise goes to the designer. 
http://morewishes.ru
4. Laptop repair
A good example of a landing page where relatively a large number of text (including the space it occupies on the main screen) does not create any difficulties for the visitor, but on the contrary, it looks organic and successfully describes all the advantages of the repair organization. Laptop repair services are urgent, so you should not give potential clients too much information: a few blocks are enough, but worked out as beautifully and informatively as possible, which inspires trust.
The design of this page is unique, completely imbued with the brand's personality and is not similar to others.
The peculiarity of this design is that all the elements are visible, but at the same time very neatly arranged. The simple but beautiful slideshow also attracts attention.
Simple but cute design. The advantage is that you can log into the site via Facebook without wasting time on registration.
An excellent example of demonstrating the company's products. Every month the company updates the list of products shown on the page.
Understanding what is being sold on the site is not a problem thanks to well-structured content, beautiful slides and large font price tags.
The most successful product sales pages always contain clear, easy-to-read product examples.
The key to this design is simplicity. A simple menu and a bright slider go together perfectly.
The page successfully displays different sections. For more detailed information Just click on the image you like.
The design is not overloaded unnecessary elements, you can immediately see all the characteristics and prices of the product.
Entertainment sites
Simple and tasteful. The purpose of the page is immediately clear: watching a documentary video.
The page design is very well thought out, it fascinates and literally hypnotizes. Great combination of colors and shapes.
This site is above all praise. Brilliantly thought out design and abundance interactive elements will not leave anyone indifferent.
This Harry Potter franchise page is designed using colors, phrases, and names familiar to fans.
This page not only looks beautiful, it is also very functional: many interactive elements, integration with Google Maps, using tabs.
Even after the redesign, Uncrate does not change its tradition of arranging all sections of the site in a convenient top navigation menu.
This site shows the power graphic design and web development. It’s better to go to it and see for yourself.
An excellent example of a “tiled” design that allows you to stylishly arrange a large number of content blocks.
The visuals of this site are stunning. Vivid images instantly capture the attention of users.
Jay-Z sure knows how to have fun. On his site, articles, images and other content are presented in the form of interactive tiles.
This design uses natural shades that go well with the main issues raised on the site.
Portfolio landing pages
On this page, the dominant role is again given to images that literally come to life when you hover the mouse.
This example has a very interesting color combination. Moreover, all elements on the page use the same background structure, wood-like.
The “old school” style is used very well here, the design of each element is thought out to the smallest detail and is unique. Thanks to endless scrolling on this site, you can enjoy such beauty for a long time.
A clear and thoughtful design helps the page most effectively convey the main information to visitors. Color scheme corresponds to the brand and shows the designer’s style in action.
The page is an excellent presentation. Each banner is dedicated to a separate project.
An example of an unusual tile design.
To this page main role typography plays. Using different fonts helps in conveying ideas.
The design is laconic and concise. On the page we can see everything we need: a portfolio and links to other sections.
Icons and nothing more. A good example of minimalist design.
The portfolio page displays the most important thing - examples of work.
Retail
The page contains many user photos that can be easily scrolled through using scrolling and hovering.
Large, bright photographs of the company's products make you want to drink a can of cold beer.
Nothing distracts the visitor from contemplating the most beautiful watch.
The highlight of this site is the slideshow at the top of the page, which showcases mouth-watering culinary delights.
The font and graphics combine perfectly, creating a unified perception of the site. There are only three menu items, and they are impossible not to notice.
Elegant style, high-quality images, beautiful presentation. Nothing distracts from the main elements.
Toyota has created a Pinterest-style site for Camry lovers. Here you can find many photographs, articles, statistics.
Despite the fact that this page fits into one screen in height, it contains many interesting interactive elements and unusual details.
The page design fully reflects the brand's style: colors, fonts, pictures are immediately associated with this company.
The design is made in calm, light colors; this color scheme is ideal for the product being offered.
This site is like a book that captures your attention with its unusual plot and illustrations.
The floating red button in the middle of the screen does its job: you really want to click on it.
In this article we will look at 5 examples of the best landing pages taken from behance.net, recognized by world designers as the most popular website for web design, foreign customers for finding developers and the best for inspiration and drawing new ideas.
Below are the best landing pages that were selected directly by our web studio. We took the TOP works on the site and chose a landing page with the most effective selling structures, because it is the selling structure that is the main advantage of a landing page.
Ladies and Gentlemen! Meet the coolest and best selling landing pages of 2017-2018 according to the version of the popular site behance.net.
Examples of the best landing page
To organize examples of the best landing pages, we decided to break them down into blocks specific to the sales page. We will look at the USP, description of the product, benefits and benefits, trust block and CTA using examples of selected landing pages. You will be able to see design and structure options, gaining valuable information and new ideas.
Unique selling proposition
The first example of the USP of the best landing page of 2019 is a company selling chairs.
The first thing that catches your eye is the photograph of the product. A stylish chair really attracts attention, which is fueled by a unique selling proposition. Please note that the USP in this case is non-standard; there are no facts about the company or the benefits of the purchase. But at the same time a powerful selling text and high quality image They do their job - they increase the visitor’s interest, which is the principle of the selling structure. It’s worth saying right away that the very same advantage of the product is placed on the second and third slides of the first screen.
Each slide contains photographs of the product from different angles and a description of it. A very powerful move that motivates the reader to scroll down the page. See more examples of landing pages and get new ideas for your project.
The following example of the best, in our opinion, landing page is landing page honey selling companies
Juicy, bright, interesting. Very cool first screen design. At the same time, the unique selling proposition reveals the main advantage - the environmental friendliness of the product. The USP is written in a soft form, but at the same time inspires confidence.
The following example of the best landing page
The first screen combines a USP that provides value to a potential client, as well as a short list of short benefits. A very interesting photo was taken of a product that subconsciously makes you want to place an order. Which, in general, is what an effective landing page offers on the first screen.
The first screen with a USP contains text that arouses interest, 3 advantages of the manufacturer, a CTA with a button and a video that allows you to find out more information About company. The screen is decorated beautiful photo furnished interior, emphasizing the exclusivity of the product.
Another example of a cool landing page
One immediately notices the absolute unreadability of the text. Why the developers designed the text in white on a white background remains a mystery. But, we repeat, the best landing is the one that has a clearly developed selling structure, and this example of work is one of those. Stylish screen with a not very effective, barely visible USP. Unfortunately, the photograph of the company's services does not give an idea of its activities - a big mistake by the developers.
Want to know more about USP? Read the article with recommendations for creating a USP on the Impulse Design website.
Product Description
In the first example, the visitor is given the opportunity to view product variations and select its type. The block is very convenient to use. All photographs from the catalog are placed in the form of sliders, there are buttons for choosing the color of the box and examples are given finished works. The visitor visually understands what is being offered to him. If he decides to order a product, the “Order” button will help him with this.
The following example of a product description of the best selling landing page contains large and bright photos and categories.
In addition, for the convenience of the visitor, a lead generation button is provided. She “kills” two birds with one stone. The visitor receives the information he is interested in, and the company receives the client.
The selling structure of the landing page should include user friendliness. Convenience in everything: making a decision and its implementation, viewing the product. In the case of the following example of product descriptions, ease of use is revealed by 100%.
Firstly, the types of products are presented, and secondly, under each type there is a lead-generating button. When you hover the mouse over the chair, the photo changes and the product is presented in a different position, which helps the user understand the principle of operation of the product and its appearance.
The following sales landing page contains a complete catalog of products provided by the company. A special plus - beautiful design and matching the colors to the general theme of the site.
Conciseness - best friend landing page. AND next example best landing page it confirms.
Stylish and modest, on a white background, the emphasis is on the photo and a small description of the service with a lead-generating button. The remaining services are made in the form of active links, when clicked on, other photographs with descriptions corresponding to the services are opened.
Benefits and advantages of a one-page website
The benefits and advantages of the company for the client are an effective motivation. Typically, benefits are placed at the beginning of the site to spark user interest, and benefits are placed towards the end, pushing the visitor to the target action. Both blocks should contain valuable information, answer questions, suppress fears potential client. Let's look at examples of cool landing pages.
Advantages
Both blocks reveal the values of the company and a specific product. The reader understands where the product can be used and its quality characteristics. As a supplement, shown competitive advantages the company itself.
The next landing page combines advantages and benefits. By reading and viewing the content, the user is convinced of the professionalism of the manufacturer, which suppresses his main fear - receiving a low-quality product. This trigger demonstrates the best example of a conversion landing page.
In the same block, a feature has been introduced that increases user confidence in the company - a video that will tell you more about the manufacturer.
The following landing page shows a similar combination of benefits and benefits.
In this case, fears are eliminated. Potential buyer knows that natural honey is a wild rarity. In the case of a one-page website, the naturalness of the product is confirmed with numbers. In addition, the user can obtain information about the product by clicking on a button and contacting company representatives.
Another block of advantages is made in a very stylish design and, overall, quite interesting. The professionalism of the designer is visible, which definitely attracts attention.
It would seem that the advantages can be described in 4 words “Delivery throughout Russia”, but graphics card adds uniqueness to the landing page. In addition, the map itself has a thematic focus, which makes the landing very cool.
TOP best landing pages contain interesting and effective solutions. The next landing has a small block of advantages, which is located immediately below the block with the USP. The benefits block is designed separately and answers the client’s questions about cost, and also increases desire through discounts.
And another selling landing page that reveals the company’s advantages and benefits for the client. The company's operating principle, which suppresses existing fears, is described as advantages.
Increased desire thanks to a small block of benefits
At the same time, the company demonstrates the benefits for the client not only by using high-quality products during the procedure, but also by hinting that cosmetics are on sale. This is what the button with CTA testifies to.
Trust block on landing page
The trust block is not a mandatory requirement for a landing page, unlike, for example, a call-to-action block. However, it helps the user decide on the target action. After all, the landing page, based on its specifics, does not provide a large amount of informational text about the company. Therefore, it is better if the trust block is implemented in other ways. Let's see how the TOP landing pages dealt with this.
Option 1. Reviews
The review block on the website is very practical and convenient. A special plus - photo real people: not models, not pictures of people, frankly taken from the Internet.
Option 2. Video
Perhaps the video is one of the most effective ways influence a person. Video messages always increase trust due to direct contact with users who have already become clients and convey their emotions “live.”
Option 3. Photos
Very often, to increase trust, photographs of real specialists who work in the company are posted. In our case, it was decided to place real photos salon Looking at them, one gets the impression of elitism. And elite cannot be low-quality. Consequently, trust in the company increases.
For dessert. Call to Action (CTA)
The first landing page has a “juicy” CTA, designed in uniform style with the site. The desire to place an order is enhanced by a discount.
The only negative is that the block is placed in the middle of the page. Ideally, there should have been another call at the very end; instead, small buttons were added that are not immediately obvious.
The following call to action contains not only a lead generation button, but also additional benefits for the client. A very thoughtful call.
Our review ends with another call to action, designed in rich colors that attract attention.
Let's sum it up
As you can see, the selling structure of the selling page is the main and mega-important tool for increasing website conversion. It is impossible to say which of the structures given in the best landing pages will be the most effective. Let's just say one thing: each structure must best meet the needs of the target audience and maximize the advantage of the company/product/service. Add to this a stylish and vibrant design, and you are sure to get stunning landing page conversions. Well, if you are not yet able to create your own selling one-page website, you can always order a landing page from us.
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A large number of sites that are on the RuNet are very monotonous, and it is always necessary to create something new, unusual, and attracting attention. This time I decided to write an article not just about another effect on the site, but to show how these effects can be combined within one big project. It's very important that your site doesn't look like a collection of meaninglessly popping up different sides animation. I would like to present to your attention a selection of the 10 best interactive Landing Pages that are worth paying attention to.
I talked about where to start when learning how to create websites, and landing pages in particular, in a small mini-course: .
So, here is a selection of 9 landing pages where you can get inspiration:
Selection - the best interactive Landing Pages
1 Fixed Group
An excellent option for a site where you can’t even move the mouse, and you will immediately see the block with content distorted in response. Space slowly “floats” behind. Transitions also cannot leave you indifferent, because they all occur with an interesting effect, and it seems that each of the blocks is “cut” into two halves.
2 Fubiz
On this site, nothing appears when you scroll, but there are a lot of elements here: drop-down lists, color changes, appearance additional elements and descriptions. There are no sharp effects, everything is done in the same style. I recommend paying attention to the effects; some of them can be applied to your projects.
3 Vimeo
This project should already be familiar to you - it is a professional video hosting service. But this page talks about the ability to edit video directly from mobile device. But I want to focus on the effects that occur when scrolling the page. First there is a decrease background image in the header, and then appears in the phone. Very attention-grabbing, isn't it?
4 Black Negative
A distinctive feature of this site over all others is its non-standard scrolling. As you may have noticed, it is horizontal. Also, movement occurs by dragging content to the left. But what’s even more impressive is the number of effects in each block: , , as well as the vertical scrolling of the blocks. The video in the background is a little confusing, but still everything is done quite original and unusual.
5 Super Top Secret
Here I want to draw your attention not to the hover effects, but to the background. After the site has fully loaded, when you move the mouse cursor, streaks appear in the background, like water. Also, with a click, stains are created, and this effect makes an excellent impression. You won't see this on every site.
6 WE AIN'T PLASTIC
As you scroll, various icons and headings appear (draw) on the page. Without realizing it, you begin to look at the drawing process and wait for what will appear there at the end, thereby reading the text that was drawn. If you are interested in how it is created this effect and you want to create the same effect on your website or landing page, then study these articles: and.
7 ANTON & IRENE
8 BLITZ
What attracted me to this site were the hover effects. Although the site was created in a modern minimalist style, 3D objects are very beautifully combined here: opening postcards, the movement of objects on the postcard. Also note
To create a successful one-page website for selling your own product, a smart solution would be to first study working landing page examples. Is it easy to create such a page yourself? Let's consider what distinguishes beautiful and actively selling landing sites.
What is a landing page
Landing - what is it? This is the name for a one-page website where customers are offered some kind of benefit: a discount, a promotion, unique products. Landing does not always aim to sell products. Sometimes such pages contain an application form, by filling which the client gets into the database or orders an information call from the company manager.
Most companies have already appreciated how much landing sites help in marketing. One page solves one problem. Landing pages should not be overloaded additional information. Their main goal is to motivate customers to respond to a call to action.
The advantage of a one-page website over full-fledged online stores is the specificity of the offer. A clear statement of benefits helps to successfully convey to clients the benefits of cooperation (purchases, applications).
Of course, all Internet users have seen such pages. Practice shows that this is a truly effective marketing tool. In conditions of general information overload, landing pages pleasantly delight customers with minimalism, style and clarity of wording, and the absence of unnecessary advertising and spam.
A beautiful landing page is an important online marketing tool
Examples of the most beautiful landing pages
What makes a landing page beautiful? At first it may seem that there is no clear answer to this question, because each user understands beauty in his own way. But in fact, a landing page is a tool for which there are quality standards. To see successful examples visit the following sites:
- Designed to move.org;
- Evr.st;
- Grooveshark.com;
- Hipstamatic.com;
- GiftRocket.com.
The best landing pages have a similar structure and features. People like different variants website design, but the success of the landing page does not lie in beautiful pictures. Key features of attractive one-page websites:
- minimalistic but stylish design;
- clear wording, no vague phrases, a lot of specifics;
- list of benefits (the client immediately understands what he will receive if he responds to the offer);
- convenient application form, without unnecessary information ( The best decision- only the buyer’s name and contacts);
- the presence of a call to action, an incentive to respond (“call”, “find out details”, “request a call”);
- honesty (landing page should contain only relevant and factual information);
- optimization for search engines(Availability popular queries in the text of the site raises it in the search engine rankings).
The article presents examples of sites with good landing page. Study them and develop your own one-page websites for products and services. We can highlight some general recommendations. The page should be harmonious and attractive to the eye. Do not use acidic or irritating shades. It is advisable to limit yourself to 2-3 primary colors and stick to pleasant contrasting tones. All images on the landing page must be of high quality.
Harmonious color combinations, clearly described benefits and convenient placement on the screen are signs of a successful landing page
Examples of actively selling landing pages
A sales landing page is the goal of most online marketers. It is important to make a one-page website not only beautiful, but also attracting customer traffic. What features will help turn an ordinary landing page into an actively selling one?
The key feature is the obvious benefit. The faster the buyer understands that he is being offered truly favorable and fair terms of cooperation, the faster he will make a purchase. Therefore, in the offer of the page you need to indicate the cost of the product or service. If possible, you need to compare it with competitors’ prices and be sure to focus on the difference (for example, “5,000 rubles cheaper than competitors”).
A good option would be to use a question-answer format. Users often search the Internet for information in the form of a question. For example, “how to choose a dress for prom.” Use popular wording in the landing page title and you are guaranteed good traffic(if, of course, the site really offers a solution to the issue).
All important information should be placed on the first screen: than faster user grasps the essence of the proposal, the faster it will respond
A selling landing page most often works without a scroll - that is, without scrolling down the page. All profitable terms and the application form are placed on the first screen. It may sound strange, but some users really don't like scrolling and want to get the gist of a sentence at a glance. Why not give them this opportunity?
Conclusion
Creating a landing page is a complex process in which monotonous technical work combined with creativity. Of course, there are many examples of successful one-page sites and general useful recommendations. But you shouldn’t blindly imitate and use repeatedly repeated templates. The main thing in landing is still not appearance, but a clearly formulated proposal.