1. Terms and definitions In this agreement on the processing of personal data (hereinafter referred to as the Agreement), the terms below have the following definitions: Operator - Individual Entrepreneur Oleg Aleksandrovich Dneprovsky. Acceptance of the Agreement - full and unconditional acceptance of all the terms of the Agreement by sending and processing personal data. Personal data - information entered by the User (subject of personal data) on the site and directly or indirectly related to this User. User - any individual or legal entity who has successfully completed the procedure of filling out the input fields on the site. Filling out input fields is the procedure for the User to send their first name, last name, phone number, personal email address (hereinafter referred to as Personal Data) to the database of registered users of the site, carried out for the purpose of identifying the User. As a result of filling out the input fields, personal data is sent to the Operator’s database. Filling out the input fields is voluntary. website - a website located on the Internet and consisting of one page. 2. General provisions 2.1. This Agreement is drawn up on the basis of the requirements of the Federal Law of July 27, 2006 No. 152-FZ “On Personal Data” and the provisions of Article 13.11 on “Violation of the legislation of the Russian Federation in the field of personal data” of the Code of Administrative Offenses of the Russian Federation and is valid for all personal data that the Operator can obtain about the User while using the Site. 2.2. Filling out the input fields by the User on the Site means the User’s unconditional agreement with all the terms of this Agreement (Acceptance of the Agreement). In case of disagreement with these conditions, the User does not fill out the input fields on the Site. 2.3. The User’s consent to the provision of personal data to the Operator and their processing by the Operator is valid until the termination of the Operator’s activities or until the User withdraws consent. By accepting this Agreement and going through the Registration procedure, as well as by subsequently accessing the Site, the User confirms that, acting of his own free will and in his own interest, he transfers his personal data for processing to the Operator and agrees to their processing. The User is notified that the processing of his personal data will be carried out by the Operator on the basis of the Federal Law of July 27, 2006 No. 152-FZ “On Personal Data”. 3. List of personal data and other information about the user to be transferred to the Operator 3. 1. When using the Operator’s Website, the User provides the following personal data: 3.1.1. Reliable personal information that the User provides about himself independently when Filling out input fields and/or in the process of using the Site services, including last name, first name, patronymic, telephone number (home or mobile), personal email address. 3.1.2. Data that is automatically transferred to the Site services during their use using software installed on the User’s device, including IP address, information from Cookies, information about the User’s browser (or other program through which the services are accessed). 3.2. The Operator does not verify the accuracy of the personal data provided by the User. In this case, the Operator assumes that the User provides reliable and sufficient personal information on the questions proposed in the Input Fields. 4. Purposes, rules for the collection and use of personal data 4.1. The Operator processes personal data that is necessary to provide services and provide services to the User. 4.2. The User's personal data is used by the Operator for the following purposes: 4.2.1. User identification; 4.2.2. Providing the User with personalized services (as well as informing about new promotions and services of the company by sending letters); 4.2.3. Maintaining contact with the User if necessary, including sending notifications, requests and information related to the use of services, provision of services, as well as processing requests and applications from the User; 4.3. During the processing of personal data, the following actions will be performed: collection, recording, systematization, accumulation, storage, clarification (updating, changing), extraction, use, blocking, deletion, destruction. 4.4. The user does not object that the information specified by him in certain cases may be provided to authorized state bodies of the Russian Federation in accordance with the current legislation of the Russian Federation. 4.5. The User's personal data is stored and processed by the Operator in the manner provided for in this Agreement for the entire period of activity by the Operator. 4.6. The processing of personal data is carried out by the Operator by maintaining databases, automated, mechanical, and manual methods. 4.7. The Site uses Cookies and other technologies to track the use of Site services. This data is necessary to optimize the technical operation of the Site and improve the quality of service provision. The Site automatically records information (including URL, IP address, browser type, language, date and time of request) about each visitor to the Site. The user has the right to refuse to provide personal data when visiting the Site or disable Cookies, but in this case, not all functions of the Site may work correctly. 4.8. The confidentiality conditions provided for in this Agreement apply to all information that the Operator can obtain about the User during the latter’s stay on the Site and use of the Site. 4.9. Information that is publicly disclosed during the execution of this Agreement, as well as information that can be obtained by the parties or third parties from sources to which any person has free access, is not confidential. 4.10. The Operator takes all necessary measures to protect the confidentiality of the User’s personal data from unauthorized access, modification, disclosure or destruction, including: ensuring constant internal verification of the processes of collecting, storing and processing data and ensuring security; ensures physical security of data, preventing unauthorized access to technical systems that ensure the operation of the Site, in which the Operator stores personal data; provides access to personal data only to those employees of the Operator or authorized persons who need this information to perform duties directly related to the provision of services to the User, as well as the operation, development and improvement of the Site. 4.11. The User's personal data remains confidential, except in cases where the User voluntarily provides information about himself for general access to an unlimited number of persons. 4.12. The transfer by the Operator of the User’s personal data is legal during the reorganization of the Operator and the transfer of rights to the Operator’s legal successor, while all obligations to comply with the terms of this Agreement in relation to the personal information received by him are transferred to the legal successor. 4.13. This Statement applies only to the Operator’s Website. The Company does not control and is not responsible for third party sites (services) that the user can access via links available on the Operator’s Website, including in search results. On such Sites (services), other personal information may be collected or requested from the user, and other actions may be performed 5. Rights of the user as a subject of personal data, change and deletion of personal data by the user 5.1. The user has the right: 5.1.2. Require the Operator to clarify his personal data, block it or destroy it if the personal data is incomplete, outdated, inaccurate, illegally obtained or not necessary for the stated purpose of processing, and also take measures provided by law to protect his rights. 5.1.3. Receive information regarding the processing of his personal data, including information containing: 5.1.3.1. confirmation of the fact of processing of personal data by the Operator; 5.1.3.2. the purposes and methods of processing personal data used by the operator; 5.1.3.3. name and location of the Operator; 5.1.3.4. processed personal data related to the relevant subject of personal data, the source of their receipt, unless a different procedure for the presentation of such data is provided for by federal law; 5.1.3.5. terms of processing of personal data, including periods of their storage; 5.1.3.6. other information provided for by the current legislation of the Russian Federation. 5.2. Withdrawal of consent to the processing of personal data can be carried out by the User by sending the Operator an appropriate written (printed on a tangible medium and signed by the User) notification. 6. Responsibilities of the Operator. Access to personal data 6.1. The Operator undertakes to ensure the prevention of unauthorized and non-targeted access to personal data of Users of the Operator's Website. In this case, authorized and targeted access to the personal data of Site Users will be considered access to them by all interested parties, implemented within the framework of the objectives and subject of the Operator’s Site. At the same time, the Operator is not responsible for possible misuse of Users’ personal data that occurs as a result of: technical problems in the software and in hardware and networks beyond the control of the Operator; in connection with the intentional or unintentional use of the Operator’s Websites other than for their intended purpose by third parties; 6.2 The Operator takes necessary and sufficient organizational and technical measures to protect the user’s personal information from unauthorized or accidental access, destruction, modification, blocking, copying, distribution, as well as from other unlawful actions of third parties with it. 7. Changes to the Privacy Policy. Applicable legislation 7.1. The Operator has the right to make changes to these Regulations without any special notice to Users. When changes are made to the current edition, the date of the last update is indicated. The new edition of the Regulations comes into force from the moment of its publication, unless otherwise provided by the new edition of the Regulations. 7.2. The law of the Russian Federation shall apply to this Regulation and the relationship between the User and the Operator arising in connection with the application of the Regulation. I accept I do not accept
The Ministry of Construction has developed a draft law “On funeral business”, which provides for a ban on the provision of funeral services by health care institutions - preparing the body for burial. Health workers will also be punished for sharing information about relatives of deceased patients with third parties.
The first version of the document appeared in February 2015, and its public discussion took place only in the spring of 2018. Then the project received a negative conclusion based on the results of the “regulatory impact assessment”. In particular, experts had questions about the clause that imposes a ban on the preparation of bodies of the deceased for burial by employees of healthcare institutions, pathological-anatomical bureaus and forensic medical examinations.
“There is not a conflict of interest between healthcare and the funeral business everywhere. But there are cases when hospital morgues impose the services of “their” embalmers and funeral agents. The law solves this problem, but not without excesses,” as indicated in the certificate following the discussion.
Experts cited as an example situations where at the place where the corpse was examined it is not possible to obtain services to prepare it for burial. “Citizens will have to search for organizations that will provide them with these services, pay for additional transportation to the organization that will provide this service for them, and if there is no place for farewell there, they will have to pay back,” the discussion participants pointed out. At the same time, most medical institutions have premises that comply with SanPiN requirements, and employees have special training.
However, judging by the final draft of the document, which Rossiyskaya Gazeta reviewed, this aspect has been preserved in it. The publication writes that medical institutions “are actively imposing services on the relatives of the deceased,” there is even a list of paid funeral services.
Hospitals and morgues have priority over other market participants, since they record deaths and know the contacts of relatives. “Whereas medical services end when a person dies and an autopsy is performed and the body is transferred to the morgue. At this point, health workers should step aside.<…>Sometimes it gets to the point of absurdity. The orderlies work as individual entrepreneurs, renting space from the morgue,” says Vladimir Rodkin, vice-president of the Union of Funeral Organizations and Crematoriums.
In addition to a ban on the provision of such services directly on the territory of medical institutions, it is proposed to prohibit the exhibition and sale of accessories and the placement of points for accepting orders from funeral services. Accordingly, only companies that have entered into an agreement with the authorized body in the field of funeral services will be able to organize funerals.
The bill also prohibits health workers from transmitting data about the dead. For such cases, it is planned to impose administrative penalties. According to RG, changes to the Code of Administrative Offenses in this regard are already ready. “Taking advantage of their monopoly position, hospital workers often provide information about the deceased to funeral services. And the agent immediately appears on the doorstep of relatives, or people have not yet died, and they receive an advertisement “we’ll bury it cheap,” explained the need for this measure, Deputy Chairman of the Public Council under the Ministry of Construction Svetlana Razvorotneva.
Unfortunately, no one has yet come up with a recipe for the elixir of eternal life. Sooner or later people die, so the income of organizations providing funeral services is stable. A well-established funeral business can bring quite a good income. First of all, you should evaluate your strengths and attitude towards the provision of this type of service. Many people seriously believe that this type of business is unethical. But the need for funeral services is dictated by life itself. Without funeral services, people would have a much harder time, since in a moment of despair, when death overtakes a loved one, it is unrealistic to think about organizing a funeral.
So, if your prejudices about the provision of this type of service have been successfully dispelled, you can move on to the main part of the article - a detailed business plan for a standard funeral service bureau.
Nuances of the funeral business
Until 2004, the provision of funeral services was considered a licensed activity, however, at the moment, control over the activities of funeral homes is only of a notification nature. Today, almost anyone can engage in funeral services. At the same time, at the initial stage you do not need to worry about the farewell hall and transport. All this can be rented. The most difficult task for funeral home owners is “searching for the deceased.” The procedure for searching for a deceased person is complicated by the fact that holding a funeral can actually be called a one-time service. In other words, you won't build a customer base over time.
The lowest segment of the funeral market is funerals with a minimum set of services. The average cost of such a funeral will be approximately 15,000 rubles. A cheap funeral will not give your business the opportunity to grow. Having many orders with a minimum package of services will only allow you to stay afloat. Therefore, the only way to expand this activity is to diversify services. Funeral agencies can provide the following types of services:
- Production of coffins and monuments;
- Organizing your own morgue;
- Embalming the deceased;
- Cosmetology services for the deceased and selection of clothing;
- Cremation;
- Disinfection of the premises where the deceased was located;
- Delivery of wreaths;
- Hiring workers who will prepare the grave;
- Band for a funeral procession;
- Transporting the body of the deceased and his friends and relatives to the cemetery.
After compiling a detailed list of services provided, you will need to start looking for premises where your agency’s office will be located.
Selecting a room
The premises must be located in a place with good transport links. As for the area of the premises, it directly depends on the list of services provided. For a funeral home that provides a number of additional services, the premises should be divided into four separate rooms:
- Morgue;
- A room for displaying wreaths, ribbons, coffins and other ritual paraphernalia;
- Staff room;
- Hall for family and friends.
Also, in addition to the office, a parking lot should be provided, where there are several buses for transporting relatives and hearses.
Advertising of funeral services
There is a lot of competition in this type of service, so it will be quite difficult to get promoted without a solid advertising budget. Choose a name that will fit the activity, but don't use any names. Please note that the advertising campaign should be unobtrusive. It is enough to place several advertisements in local newspapers and on the Internet. In addition to advertising, to organize a people search system, your business plan must include a budget for concluding contracts with hospitals and ambulance services that will provide you with information about potential clients.
Recruitment
Be very responsible when choosing employees for your agency. Funeral home employees must be able to communicate well with people. One of the main criteria for choosing staff is psychological stability, since visitors are usually very irritable and sometimes react inappropriately to completely harmless little things. One of the most important employees of a funeral home is the person answering the telephone. Considering the peculiarity of this situation, it is better to hire a girl with a quiet, pleasant and calm voice to handle phone calls, who can understand the needs of the customer and accept his grief.
The second most important employee will be the funeral agent, whose job is to visit clients to determine the list of services. An experienced lawyer should handle the preparation of death certificates. If the body of the deceased needs to be brought into appropriate shape, you will need a makeup artist and an embalmer. Also worry about finding orchestra workers, drivers and general workers in advance.
How much money does it take to open a funeral home?
To open a funeral home you will need a budget of 800,000 rubles.
- Rent of premises - 50,000 rubles;
- Hall decoration - 60,000 rubles;
- Embalmer services - 50,000 rubles;
- Purchase of goods - 500,000 rubles;
- Salary for additional personnel - 30,000 rubles;
- Advertising - 50,000 rubles;
- Additional expenses - 20,000 rubles.
Individually calculated and included in the invoice in the form of an advance: car rental, priest services, musical accompaniment.
How much can you earn from funeral services?
The profitability of this type of business is beyond doubt. The average monthly profit, subject to the provision of additional services and the sale of ritual paraphernalia, will be approximately 400,000 rubles. Taking into account fixed expenses, the net monthly income will be 150,000 rubles. Annual - 1,800,000 rub. The payback period for a funeral business, according to experts, is at least 6 months.
