Presentation of a new smartphone from Samsung. Online broadcast of the Samsung Galaxy S8 presentation in New York

On February 25, 2018 at 20:00 Moscow time, a presentation of the new Samsung flagship Galaxy S9. Watch the video of the presentation below.

You can rewind the video immediately to 30 minutes. The event begins with the slogan: “Do what you can’t.” After watching ads, you understand the message of these words.

At the beginning of the presentation, Samsung President DJ Koh shows us 2 versions of the smartphone: Galaxy S9 and Galaxy S9+ in two colors: black diamond and ultraviolet. We see limitless screen, a dual camera (on the S9+) and a fingerprint scanner located lower and more conveniently compared to its predecessor.

Then Senior Vice President of Product Marketing Justin Denison takes the floor and tells us about some of the capabilities of the smartphone, in particular about unlocking the screen using a facial recognition system and by eyes, depending on the lighting or occlusion of part of the face. After which he asks everyone present in the hall to pick up their badges and look at them through their gadget. With the help of an augmented reality system, the badge turns into virtual Galaxy S9, which you can rotate and choose the color of the device.

The next speaker was Marketing Director Jonathan Wong. From his speech we will understand why the Galaxy S9 has such a motto - “Camera. Created anew." We were presented with a camera whose aperture adapts like the pupil of the human eye enlarging in the dark. Samsung has been working to make a camera that can capture images well in both good and low light conditions, similar to how the human eye sees images, and to prove it, we took a photo of the hall with the lights off.

The Galaxy S9 and S9+ support Slow Motion modes, including Super Slow-mo 960 FPS, all thanks to a new processor that allows you to shoot much faster. It looks very impressive. But dual camera and dual aperture (aperture) mode are available only in the Galaxy S9+; the S9 has a single camera. Both devices are protected from water and dust according to the IP68 standard.

Next up was Senior Channel Marketing Manager Erin Willis. She told us about creating animated selfiemojis in the Galaxy S9. All you have to do is take a selfie, choose your gender, after which a face is created that you can still style to suit yourself. It turns out quite funny and realistic, since your created virtual copy can repeat your emotions. You can create up to 18 such Personalized Emojis and share them with friends on WhatsApp and Facebook Messenger, and also use them for video calls.

Next we were told about virtual assistant Bixby, which can describe the food, the place where you are, the building you are looking at and the ability to help with shopping, seeing yourself, how you will look in the thing you like using augmented reality and of course tell you where to buy (Bixby is already collaborating with Samsung many famous brands clothes).

The next expert was Director of Commercial Strategy and Product Portfolio Mark Notton. He talked about full immersion in what is shown on Galaxy screen S9 thanks to Infifity Display and Stereo Sound. The sound is now stereo Dolby Atmos - speakers are located at the top and bottom of the screen when viewed vertically, and to the left and right when holding the device horizontally, while volume is improved compared to its predecessors. Movie-like sound, jointly developed with AKG. Galaxy S9 supports fast charging Fast Charging.

Executive Vice President Eui Suk Chung spoke about the capabilities of the Galaxy S9 - payment with a smartphone with using Samsung Pay, Knox mobile platform, support for the Samsung DeX multimedia dock.

DJ Koh summed up the event by saying that he was excited about the release of the Galaxy S9.

Sales start on March 16, 2018. You can pre-order the Galaxy S9 and S9+ now on the official Samsung website with early delivery on March 8th. The smartphone is available in 3 colors: black diamond, titanium and ultraviolet. Price for Galaxy S9 (64GB) - 59,990 rubles, Galaxy S9+ - 69,990 rubles. for the version with 64 GB of memory and 77,990 rubles. for the version with 256 GB.

At 11:00 local time (18:00 Moscow time) the presentation started in New York Samsung Galaxy S8. On this moment there is a live online broadcast of this important event for the world mobile technologies. The event itself is called Galaxy UNPACKED.

And we say this almost without exaggeration: after the release of the Galaxy S8, smartphones will look different. Namely, the time will come for large and especially wide screens. At the same time, the dimensions of the devices themselves will even decrease.

Live online broadcast on YouTube

And in 360 degree format (for those who have the appropriate equipment):

The presentation of the Samsung Galaxy S8 itself is being held on English language, however, if you search, you can find options with translation or subtitles.

Undoubtedly main feature Both the Galaxy S8 and S8 Plus have a huge screen (5.7 inches in the case basic version and 6.2 in the case of the “plus” option). This time it occupies most of the front surface, thanks to which the dimensions of the new products are practically no different from the Galaxy S7/S7 Edge.

To more efficiently allocate resources, Samsung has equipped its flagships with the ability to change screen resolution. So the user can now choose between maximum picture clarity and high speed work together with better autonomy.

The hardware Home button, which Koreans couldn’t part with for so many years, is finally a thing of the past. The fingerprint scanner has been moved to the back of the smartphone - to the right of the main camera. But the Galaxy S8 has a front-facing iris scanner, like the failed Note 7.

The main camera of the “eighth galaxy” is based on a Sony IMX333 sensor with a resolution of 12 MP. Interestingly, Sony itself has not yet announced this module, but it has already found application in the Samsung Galaxy S8. So you don’t have to worry about the picture quality.

We will find out the rest of the points during the presentation. Turn it on online!

At the end of every summer, Samsung holds a Galaxy Unpacked event. This year, if rumors are to be believed, we will have a minor update to the line Galaxy Note, smart watch and several other devices.

Galaxy Note 9

Undoubtedly, the main novelty of the presentation. The flagship will not receive drastic changes, but there is something to be updated for. So, Samsung will finally move the fingerprint scanner under the camera module. The sensor was located next to the photosensors: it was almost impossible to hit it without dirtying the cameras. The S Pen stylus will receive a Bluetooth module, thanks to which the functions remote control smartphone.

The device will become faster thanks to Snapdragon chipset 845 for the US and Exynos 9810 for the rest of the world, and photo capabilities will improve to . At a minimum, the new product will borrow a variable aperture of f/1.5-2.4.

There are at least two memory options: 128 and 512 GB. The latter, together with a 512 GB microSD, will give a total of a terabyte of storage. Apparently, Samsung has overcome the problem of explosive batteries, because the battery will increase from 3300 to 4000 mAh. The stereo speakers, as well as the included headphones, were developed jointly with AKG.

The prices are also narrower, and they are Russian: the version with 128 GB of memory will cost 69,990 rubles, with 512 GB - 89,990 rubles. Fans of the game Fortnite will be especially pleased: the smartphone will have exclusive access to the version of the popular title on Android.

Galaxy Watch

Although at the beginning of last month there were rumors on the Internet that the new watch from the Koreans would run on Wear OS from Google, it seems that Samsung is still running on its own Tizen OS. It will be updated to the fourth version, introducing the Bixby voice assistant.

But the fact that the company will refuse naming Galaxy Gear, everyone says. The 48 or 43 mm body will house two buttons and a rotating wheel, like in the Gear S3, the battery will increase to 470 mAh and a blood pressure sensor will appear.

Wireless Charger Duo

Will be able to share energy with Galaxy Note 9 and Galaxy Watch at the same time. The kit includes a plug for fast charging.

Russian price - 6,990 rubles. Thank you company salon Samsung in Moscow, which began selling devices ahead of time.

Smart speaker with Bixby

Rumors about a speaker with voice assistant from Samsung last year. The ball-shaped device, which costs about $300, will be able to understand where a person is in order to direct sound to them. In addition, the speaker can become a hub for SmartThings smart home devices.

Samsung presentation Galaxy Unpacked 2018 will take place on August 9 in New York. The live broadcast will be available on the company's website. We will find out very soon whether the leaks and rumors will be confirmed.

Marat Kuzaev, TASS columnist:

In addition to the size and camera, the “nines” differ in volume random access memory(in the Galaxy S9 it costs four gigabytes, and in the Galaxy S9+ - as many as six) and battery capacity: one - 3000 mAh, the other - 3500 mAh.

Both models support fast wireless charging, and through the DeX charging station they can be connected to a monitor or projector to be used instead of a computer. The “nines” are equipped with the proprietary Knox data protection system, and if this data does not fit on the built-in drive, you can insert a memory card up to 400 GB. The inconvenient fingerprint scanner was moved under the camera, and a facial recognition system was added to the iris scanner, like in the iPhone.

In short, the Galaxy S9 and S9+ have almost everything that is found in modern flagships, and almost nothing that last year’s generation did not have. The 64GB Galaxy S9 costs RUB 59,990, the Galaxy S9+ with the same memory capacity costs RUB 66,990, and the 256 GB model costs RUB 74,990.

What do experts think about Samsung's competition with Apple?

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Eldar Murtazin, head of the publication Mobile Review, Lead Analyst, Mobile Research Group:

To date Samsung company is the market leader in smartphones. The gap from Apple, if you count in pieces, is twofold.

Apple leads the market in terms of money with its expensive devices. But this story is finite. And I think that Samsung can continue to trade technology in favor of Apple completely painlessly. iPhone example X, which has a Samsung screen, proved this. After all, for every iPhone X sold, Samsung makes a very good profit. At the same time, this screen, compared to those that Samsung itself puts on its products, is several generations out of date. And people don't understand this, they don't need to understand this.

Samsung's approach is very simple. There are key technologies that are used only in our own products. After two or three years, they are released onto the market at a very high price, because there are no alternatives anyway; they actually control the production of components. And in the future everything will be about the same.