Advantages and disadvantages of free landing page designers. How to make a landing page yourself: instructions from a marketer

This landing page builder new generation. The name of the service clearly indicates its purpose and origin. Russian landing page designer. I wonder how good he is? Check out the official website. This is just a landing page created on the native platform. The potential shines through from all the cracks - if every user can do something similar in this system, it will definitely take root. Both for us and for you.

A quick admiring glance is not enough to determine true professional suitability. Therefore, we will put aside the initial delight given in advance and begin testing with a cool head. Further in the text, for convenience, we will write the name of the service in Latin to avoid confusion - PlatformaLP.

1. Templates and working with design

Available in the system 34 templates , filled with demo content. Their quality is at good level, performed in a very diverse manner. There is a mode preview using the example of a demo site on the selected template. There is no division into categories. Also you can create your template With clean slate- this opportunity is key.

The relatively small number of ready-made templates does not play any role - you can create dozens of similar ones, or even better. The design customization here is wild. IN in a good way this word. In a fairly short time, a person without experience will be able to get very beautiful page with all the necessary set of elements.

The point is that you will build your landing page from finished sections for various purposes (header, picture, menu, brands, footer, etc.) and widgets that can be arranged in any order. Next, we customize the appearance for each block in detail. It's mega-convenient. Especially for beginners.

Standard templates are needed, first of all, so that a novice developer can see the effective structure of the page. And then make your own with a similar format for presenting information, but with an individual design. There is a sufficient set of elements for this. Couldn't find anything useful that wasn't in PlatformaLP. Just awesome editor , which will appeal to both beginners and seasoned front-end page producers. The former will be delighted with the ease of interaction with design elements, while the latter will be delighted by the wealth of tools.

The editor is visual. That is, you can click on any inscription, button or picture and start customizing element styles, editing content, etc. Everything is like in the best examples of WYSIWYG platforms.

Templates adaptive, but there is one unpleasant nuance: in the usual and mobile version font sizes remain the same. That is, on small smartphone screens the page may look strange and intrusive due to large fonts.

In general, at the stage of getting acquainted with the design We liked PlatformaLP . It combines a simple approach and a rich set of sections/widgets with very flexible means of customizing their appearance. Creative people will love this scope. And everyone else too. The developers managed to make it powerful and simple, pleasing everyone at once. There is one minus, but it is noticeable - the fonts do not scale depending on the page output device.

2. Functionality

The lion's share of PlatformaLP's attractive features lies precisely in the capabilities of the visual editor. He's really good here. Let's talk about its structure and the specific tools you can use.

In the editor's header there are widgets : text, pictures, indents, blocks, columns, forms, buttons, menus, counters, videos, social networks, services, maps, sliders, cart and HTML code. Almost all of them (those in which it is appropriate) contain several variants of the element. For example, you can insert a video from Youtube or Vimeo, add 3 types of menus, 4 types of buttons, etc. You can further customize any of the widgets by going to section styles: header, background, borders, padding, scrolling animation, output options sections.

Located below the page block set , which can be added to it. It is quite extensive: empty section, first screen, menu, products, picture, reviews, gallery, map, form, divided section, slider, header, footer, price table, schedule, brands, benefits, numbers, videos, questions, steps, team, comments on VK and Facebook, counter and HTML code.

From the name it is clearly clear what this or that section is intended for. By clicking on any of the blocks, you can select the output format for it (sometimes the number of options exceeds a dozen), as well as color scheme- one of 11. All this allows you to diversify the presentation of information so much that your landing pages can truly claim a unique design. No templates needed here.

You can also configure color scheme centrally, choosing a tone for certain repeating elements. It's the same story with fonts - change as you like. You can also use multilanding . This thing is needed in order, for example, to distinguish between pages intended for display in different regions. Let's say you have several branches with different contact information. Let there be 3 of them. Make 2 versions of the original page, change the contact information in them and put a regional postscript in the URL for each (msk, spb, novosib, etc.). As a result, people from these regions will end up on the page intended for them. And, therefore, they will see the correct contact information. This is just an example; this functionality can be used in different ways.

PlatformaLP has the opportunity to conduct A/B testing . You create 2 versions of the page that will be shown to visitors one by one, and then compare the conversion statistics for them. You leave it more effective - that’s how it works here.

We've looked at the editor's capabilities. Your personal account also contains a large number of settings. The menu is as follows:

• pages- a list of your pages, access to their settings, statistics and creation of new ones;
• integration- installation of third-party applications. Bitrix24, Robokassa/Yandex.Kassa, amoCRM, MailChimp, GetResponse and some others are available;
• statistics- viewing conversion statistics for the selected page for the period;
• applications- a complete database of received applications;
• domains- list of connected domains;
• users- adding people to your team. You can configure access to the selected project for everyone and individual opportunities systems.

As you can see, PlatformaLP has been strengthened third party applications for accepting online payments, e-mail marketing and more. There is even a CRM, which is a certain sign of quality for similar systems. Yes, it is not the most powerful, but it can do something: sort leads in descending/ascending order, search for specific ones, export them to an XLS table, assign one of 5 statuses (rejected, erroneous, new, in progress, and completed). Unfortunately, there is no option to manually add an order, as well as extended information about leads. There is also no action planning (for example, you need to call the client back - you will have to make separate notes).

The biggest disadvantage of local CRM is the lack of ability to sort leads by traffic channels. That is, you will not be able to understand from statistics which advertising channel brings in the most requests and, accordingly, increase your efforts on it. Or cut off ineffective areas of the advertising campaign. There is no sales funnel either: you won’t understand at what stage the application breaks down. In general, CRM has basic capabilities, the pros will be upset, they will have to rely largely on chance or use third-party services to receive detailed information for analysis.

Each page also has its own settings: domain, general (name, language, folder, etc.), SEO, contacts for feedback, favicon, connecting metrics and scripts, as well as rights to the site and store settings using the payment system selected from the integrations.

The LP platform looks cheerful , but not in all aspects. The process of creating a page is very satisfying: with little effort you can create a variety of landing pages in batches High Quality. But the part of the designer that is responsible for data analysis is lame. The impression is mixed. The system is fun to use, but getting pages to work can be challenging. In some places you will have to rely on chance instead of numbers, which is not good.

3. Pricing policy (prices for tariffs)

PlatformaLP can be used free for 14 days. Next you need to choose a tariff or leave. The cost of tariffs, as in most specialized landing page designers, is steep:

1. Micro (490 rub/month) - 1 domain, 1 page, Telegram notifications about applications, no integrations, no A/B tests, no multi-landing pages, no SMS, no cart, system advertising link in the footer;
2. Economy (790 rub/month) - 1 domain, 10 pages;
3. Business (1390 rub/month) - 5 domains, 50 pages, attaching files, shopping cart, server selection, SSL certificate, multi-user mode (up to 25 users);
4. Business + (1990 rub/month) - 5 domains, 50 pages, accepting payments, dedicated server.

Tariffs, frankly speaking, are strange and unjustifiable expensive. Why is that? The first 2 of them will allow you to create 1 landing page on a normal domain. In fact, a micro-tariff is not needed at all, given its limitations. The “business” tariff without accepting payments and with its 50 pages will allow you to put only 5 pages on a domain. It’s strange, but the “business+” tariff is also limited to only 5 working landing pages on its domains, but it fully reveals the functionality of the system. Tariffs 1 and 3 can be thrown out completely.

There is no unlimited tariff. That is, those who want to create landing pages in a conveyor belt will be forced to have several paid accounts in the system, which is nonsense. It turns out that the service is not suitable for professionals. For beginners - yes, at tariff 2. And the joke about fifty pages in the last two tariffs looks mocking. Who needs to create 50 landing pages if only 5 will be published? Even if there are a million of them, it will still be useless.

In general, it’s not even a matter of prices, but of stupidity tariff plans. Yes, free SSL and a dedicated server are good, but the strict limitation on the number of domains, even at higher tariffs, is frankly upsetting, negating the attractiveness of the platform.

4. Optimization (SEO) and promotion

Unfortunately, PlatformaLP can only offer basic landing page promotion tools. IN personal account for each of them you can write meta tags for title, description and keywords. It is also possible to fill out robots.txt, sitemap.xml and connect a counter from Yandex.Metrica. That's all.

It's no secret that landing pages are mainly promoted by contextual advertising. So, PlatformaLP does not provide the ability to connect and configure it from the control panel. This is a big disadvantage for a specialized landing page builder. You will have to do the main work outside the system’s personal account.

5. Pros and cons, alternatives

PlatformaLP is a controversial service that has both expressive dignity , and no less striking shortcomings. Let's start, as usual, with the first ones:

• a cool editor that allows you to create high-quality and unique landing pages with a minimum of effort;
• the ability to connect third-party services;
• convenient implementation of A/B testing;
• multilandings;
• adaptive page design;
• the ability to receive notifications about sales in Telegram;
• ability to add HTML/CSS code and JavaScript scripts;
• good technical support.

Now let's list what what didn't you like :

• greed of tariff plans - few domains, online payment is available only on the most expensive tariff;
• weak CRM system;
• lack of sales funnel and opportunities manual addition applications (only through the form on the page);
• lack of connectivity and management contextual advertising from your personal account.

So, PlatformaLP is good as a landing page builder - the editor here is excellent. But the possibilities for promoting them and analyzing the results obtained are incomplete. The product is smart, but still a little damp.

Alternatives? First of all, LPGenerator comes to mind. Its editor is more difficult to master, but in terms of capabilities in capable hands it can outshine that of the hero of the review. In terms of promotion and statistics collection, it is head and shoulders above PlatformaLP. And also in LPG there is unlimited tariff, which will cost 10,000 more per year than the local “Business +” (23 versus 33 thousand), but it will free up your hands for the endless production of landing pages. And for 18,000 you will receive the same thing (plus the above bonuses for promotion and sales analytics) that the LP Platform has on “Business +”. It turns out that LPG is cheaper and, in general, better. It is aimed specifically at the pros. PlatformaLP is more suitable for beginners.

The LP platform is relatively young, but already powerful service to create landing pages . It has the prospect of becoming one of the market leaders in its niche, but it’s too early to talk about it. The developers have done a great job with the part of the system that is directly responsible for the design of the pages. The interface itself is also very nice and convenient. All that remains is to bring the tools for collecting statistics and promotion to the required condition. On at this stage the system is not worth the money when compared with the best representatives of the lead generation segment. But the chances of becoming on a par with them are fully present.

09/14/15 32K

Creating a landing page ( landing page) or landing page, landing page, simplifies the user’s path to your desired goal as much as possible. Such a page is designed to influence a person’s basic instincts, to encourage him to perform targeted actions: click, call, order, buy “right now”.

Landing pages are best suited for running advertising campaigns for a specific service or offer with a unique (low) price, as well as for attracting target audience from contextual systems Google advertising AdWords, Yandex.Direct, social networks and email newsletters:

What is Landing Page?

Landing page is a separate page that is used for:

• sales of a specific product or service;
• creating a subscription base.

When you decide to create a landing page, you must use the necessary influence triggers that push the user to quickly make a decision ( purchase a product, enter information to receive a discount, take a course, webinar, etc..).

From the user’s point of view, a landing page is the page on which he ends up after clicking on an informer, banner, advertising post, etc. A landing page is fundamentally different from an online store. To sell one product and conduct one advertising campaign, you create your own page and use different influence triggers.

Landing page types:

• Autonomous. This is the most common type of landing page. The main task is to encourage the user to purchase or take a specific action recommended by the page;
• Microsite. A small, often separate website, consisting of no more than 5 pages containing information about a product or service;
• Main site. For a landing page, uses one or more resource pages;
• Lando website. A resource that consists entirely of independent landing pages:

Landing Page Types

• Advertising. Contain a large amount of text, graphic and video information about the service;
• Viral. The advertisement is disguised as an article or game. It often involves Email, social networks, chats;
• Target Lead Pages. Designed to collect information about the target audience, as a rule, they contain a minimum of information.

A well-designed landing page can increase the conversion of visitors into real buyers.

Why do you need a Landing Page?

The main purpose of a landing page is sales. The landing page contains selling text, a presentation of a product or service, and a call to action. Landing page is a great tool for quick start services or goods on the Internet. Landing pages allow you to collect subscribers and requests for services, etc.

If you present your product/service correctly, make a good presentation, indicating strengths, and also configure the traffic flow ( advertising on social networks, contextual advertising, etc.), all you have to do is collect applications from your customers and sell them the advertised product/service.

Benefits of using Landing Page

Landing page in comparison with regular pages resource offering services or goods has a number of advantages:

• Targeting a specific audience. The landing page does not require multiple decisions requiring the user to choose, but one special offer, which is difficult to resist;
• High conversion. According to statistics, using landing pages for advertising purposes can increase conversion by 10-15%;
• Full information about the product/service offered, but without additional transitions and links;
• The ability to collect contacts of visitors and replenish the database of potential clients, to whom you can later send information about upcoming promotions/sweepstakes;
• Low cost of creating a landing page. Even novice businessmen can afford to create a landing page, thus testing product niches in order to start selling on the Internet:

Where and how are Landing Pages used?

You can make a landing page the internal or main page of a corporate resource, a one-page website, or a page on a social network. IN Lately is becoming more and more popular ( offline pages) for key products, while the company already has a corporate website. This is what legal and medical companies, banks, mobile operators and many others.

Where are Landing Pages used?

• In advertising campaigns using contextual advertising with pay-to-click (PPC) in Yandex.Direct, Google AdWords, Begun. In this case, traffic is redirected to landing pages optimized for key queries;
• In banner advertising campaigns, provided that the graphic material is placed on thematic resources designed for the target audience. For example, banner advertising for new products in the field of electronics is placed on news portals in the segment for specialists in the field of IT technologies;
• In newsletters of informational and marketing letters containing a link to the landing page. For example, newsletters for an online store that take into account the user’s previous purchases;
• Conducting blog campaigns in which the user is redirected to the landing page of the resource, with the owner of which the blogger previously enters into a partnership agreement for the placement of banner advertising, postal, and PR articles;
• Social Media Campaigns ( VKontakte, Facebook, Twitter, etc.) or on popular media hosting sites ( for example YouTube, Flickr, etc.). Users are redirected to the landing page of the advertiser who has an agreement to place advertising materials with the selected media resource:

Basic ways to create a Landing Page

• Free landing page templates and generators. Nowadays there are many options online paid templates and constructors that allow you to generate a landing page. The most popular service. This is an excellent option for companies with a limited budget, but with a staff of specialists versed in marketing and design;
• Contacting specialists. You can order text for a landing page from a copywriter, design development from a designer, and integration with the engine from a programmer. At the same time, the company must have a marketer on staff who will monitor the project at all its stages. The advantages of this method include relatively low cost and fairly high results, the disadvantages are the risk of error in choosing specialists;
• Agency outsourcing. This method of creating a landing page involves contacting an agency that will take on the analysis of competitors, select a concept, develop an advertising campaign strategy, resolve the issue of integration with the engine, and launch the project. All that is required from you is a brief for creating a landing page, and the agency will take over the development of a turnkey landing page. The advantages of this method include high efficiency and time saving, the disadvantages are higher cost than in previous options;
• Maintain a staff of specialists who will deal with... This is the most expensive and most effective way. Own team, consisting of a designer, copywriter, marketer and layout programmer, will allow you to fully promote your product/service to the market.

Is it possible to create a Landing Page yourself?

You can create a landing page yourself, but you will need to have certain skills in web development, analytics and design. If you don’t have such experience, use services that offer ready-made templates in which you only need to fill out the text and configure the domain and hosting.

Creating a landing page yourself will save money and time. On the Internet you can find resources with templates of various subjects, which include instructions for quick installation And software, allowing editing. The cost of such kits can be much lower than the price of developing a landing page in a specialized agency:

Is it possible to create a Landing Page for free?

Since interest in landing pages is constantly growing, developers are offering more and more tools for creating landing pages based on templates. Here is a list of the most popular methods and services:

• You can create a free landing page if you register on Wix;
• you can make a landing page using Adobe programs Photoshop;

The third option is most suitable for beginners who have a minimum of knowledge and do not want to waste time learning complex web programming systems.

Landing page optimization

Creating a landing page is half the battle; it is important to optimize it correctly. One-page websites have one, but quite significant, drawback - it is quite difficult for search engines to find them. Multi-page resources have unique headings, proper linking and a complex structure indicating the weight of pages, etc.

The architecture of a one-page site does not allow for high-quality internal optimization in the classical sense, “tailor” the site to the requirements of search engines. A solution from Google allowed us to get rid of this problem - layout with using JavaScript and the PushState method.

To optimize your landing page, you should do the following:

• break the landing page into blocks;
• Each block must receive its own unique indicator, title, description and title, URL.

That is, each block must have the same properties as any individual page of the site, while search robot will perceive your site as several unique pages. Visitors to the landing page may not notice this decision; only the most attentive will notice that while scrolling along the page, the URL and title change. To implement such a project you will need certain knowledge in SEO areas and layout with JavaScript.

You can say that the number of templates is important, you can say that simple functionality is needed, you can say that prices play the most important role, but we must not forget that user support is not in last place.

If it weren’t for that very responsive technical support that answers questions within 5 minutes 24/7, LPTrend would be a confident average. But it exists, and that is why it occupies some of the highest positions in various top designers.

• Number of templates: more than 60. At the same time, landing pages are made according to interesting templates made by experienced marketers. The conversion rate on such one-page websites is quite high.
• Buying domains: Yes.
• Prices: Activated immediately after registration free plan for 8 days. After trial period It is proposed to take one of the tariffs, which differ only in the number of one-page websites created: for 1 – 500 rubles/month; for 10 – 1000 rub./month; For 10+ – 2000 rub./month. The service also offers to create a thematic selling video for 7,900 rubles per minute of video and create a turnkey landing page for 6,900.

Result: A good, interesting and inexpensive service with the ability to order a landing page. Good functionality, stable operation and adaptation of landing pages for mobile devices make this designer interesting for professionals and beginners.

Tobiz

A Russian designer specially designed for creating one-page websites. Agree, it’s not often that you see a Russian development that actually entered the market and gained a foothold there.

Tobiz is just that option. Over the 2 years of operation of the service, the creators managed to find their audience, which this moment is more than 1500 thousand webmasters.

• Number of templates: more than 270 templates of various topics. Moreover, most of them are beneficial to use as a sample - sites are created from separate blocks.
• Is it possible to change the structure and add your own design: Yes.
• Buying domains: Yes.
• Prices: 14-day test period, after which several tariffs will be available, the cheapest of which is 450 rubles per month.

Result: A strong Russian average - that’s how you can characterize the designer. There is nothing outstanding, but at the same time there is a good system, a knowledge base with all the features of the service and tips for creating landing pages, as well as a simple interface and clear functionality.

Wix

It’s simply pointless to say anything about the popularity of this designer. on TV for an IT product is not that new, but there are many other, cheaper channels of promotion.

But if the developers launched expensive advertising in the media, it means they are confident in themselves and their product. A high-quality, beautiful and simple construction set - that’s what can be said about Vicks.

• Number of templates: 17 + it is possible to completely change each of the templates.
• Is it possible to change the structure and add your own design: Yes.
• Buying domains: Yes.
• Prices: The trial period is unlimited, but you will have to work with advertising without your own domain. You can create landing pages without advertising for $99 per year, but if you catch a promotion, it costs $49.

Result: In terms of landing page promotion, Vicks leaves much to be desired. And this is the reason for all his troubles. The designer is ideal for business cards and regular websites. But there are better options for landing pages.

Umi

By the end of 2015, the number of websites created using the Umi constructor exceeded 1 million. Quite a solid indicator for work since 2011.

The main feature of Yumi is the transfer of sites from one system to another with full preservation of positions in search engines. Be that as it may, it’s worth at least taking a closer look at this designer.

• Number of templates: More than 550 layouts, some of which are adaptive.
• Is it possible to change the structure and add your own design: Yes.
• Buying domains: Yes.
• Prices: First, a 15-day free use mode is activated, after which the cost of using the service to create landing pages will be 490 rubles per month of use.

Result: Yumi is just perfect for creating and launching your first landing page. At first, you will be able to use only free widgets, but as time goes on and the need increases, you can add various paid gadgets. In terms of price/quality ratio, this is one of the most interesting options.

Nethouse

A young, developing and interesting designer for business cards and one-pagers. The main specialization is stores, so the functionality for landing pages will be somewhat reduced.

• Number of templates: 5 sections for sites with up to 40 different templates. Frankly speaking, it’s sparse. The only good thing is the opportunity to make your own design.
• Is it possible to change the structure and add your own design: Yes.
• Buying domains: Yes.
• Prices: one of the most affordable - 248 and 415 rubles per month of use. The free trial period is unlimited.

Result: It is best to work with Nethouse when creating an online store. For a landing page, the functionality and number of templates is quite average. But if you want “cheap” and clumsy, working with Nethouse is quite simple and profitable.

If Diafan is a designer, then you can safely call all computers Tetris. Of course, it has a few design features like templates, clear interface and a fairly simple website creation system, but in what other builder can you simply buy your entire website and transfer it to another?

In which service will you only need to pay compensation for the template and you will receive a full-fledged website without being tied to anyone? And if you add to this the standard CMS bells and whistles, like a bunch of widgets, full promotion and customization of templates using HTML and CSS.

• Number of templates: Everything is very sad here. There are only 6 ready-made templates for landing pages that can be customized, but this will be very difficult.
• Is it possible to change the structure and add your own design: Yes.
• Buying domains: Yes, you can even buy a site and transfer it to another service.
• Prices: Test period of 21 days, after which fairly affordable tariffs are 480 and 980 rubles per month.

Result: Definitely not for beginners. And for businessmen who do not know the basics of programming, no. And in principle, for beginners who are just starting to work with one-page websites, this will also not be the best option. Baptism of fire in the thick of battle - this is what will happen to those who decide to use diaphane as the first designer. But for webmasters who have been working in the field for many years, diafan is an ideal option.

Ucraft

Tip 3. If possible, use a unique design.

Contrary to popular belief, only some website names are remembered. Most portals can be guessed by their design and layout. Especially if you have been to such a site several times.

Having a cookie-cutter website design comes with two complications: another site mistaking you for you, and another website mistaking you for you. You don’t want any user to associate your design with scammers?

In addition to these reasons, there is another banality - template designs are very dull and boring. In most cases, this is some kind of standard mishmash of the same type of text, pictures and something else that came into the mind of a despondent designer. Something really high quality will cost money.

But don't despair, get good design landing page can be simple: you can buy the design you like in the designer’s internal store or order it from. In any case, an average job will cost no more than 5-7 thousand rubles.

Tip 4. Pay attention to advertising.

The effectiveness of a landing page is influenced by two parameters: its appearance and advertising. And if we have more or less figured out its appearance, we haven’t touched on advertising yet.

A well-tuned advertising campaign is the key to a successful landing page. At the same time, you must understand that it is not the number of contacts left, not the number of visitors, and not the volume of questions that potential clients inundate you with that is an indicator of how well the landing page works. First of all, he must sell.

It is in order for it to sell that you have to tinker a lot with advertising. Choose, analyze her preferences, put pressure on weak points, use the strengths of your product.

Whether 30 people or 300 click on it may depend on how well you choose the image for your ad. That’s why, before blaming the fact that the landing page doesn’t sell, make sure that your ad works 100%.

Tip 5. Analyze the performance of your landing page.

And the last point is constant analysis of the performance of your landing page. Remember that simply creating a landing page and making a selling one-page are two big differences.

It doesn't matter what you like or don't like. Whether you want to use this block on your site or not. All that matters is whether it will be effective or not.

That is why, when working with landing pages, it is better to move away from your tastes and conduct several tests and during them understand in what form the page will generate profit.

In the world of arbitrageurs - people who resell traffic, there is an opinion that not a single creative can live long. And this applies not only to advertising, but also to landing pages. I don’t encourage you to change your landing page every month, but at least once every few months you definitely need to refine, correct and find something new.

If you follow these simple tips, you can quite easily create good landing pages, spending a minimum of time and maximum effort on them.

Conclusion

Creating landing pages using designers is very simple. And if just a couple of years ago creating your own website was a long and often unnecessary task for a business, now in this era of cravings you need to work with every channel of attraction, increasing your turnover and profit.

And now, when there is no time to spend several months on launching new site, and money to turn to professionals - website designers come to the rescue. On these sites, in one evening you can create something that will bring you clients for at least six months.

From huge selection various platforms on which you can create a decent one-page website, choose the one that you like. Then find necessary tools and do what you like. And then correct it and do it as needed. And then you will have a high-quality, interesting and profitable platform for turning ordinary visitors into clients.

Ruslan Sharapov prepared for the site a review of the most popular designers that allow you to create landing pages. The parameters for comparison were price and the presence of a visual editor, adaptive layout, built-in statistics, as well as integration with other services.

The fashion for landing pages came to RuNet several years ago and is still not slowing down. Landing pages are most often created for a specific targeted sales offer, so as not to enter potential client in a stupor of choice. The purpose of such a resource is usually to collect leads - contact information of the target audience. Targeted at a specific audience and convenient compressed format providing information about a service or product in some cases can increase conversion by up to 10–15%, which is very difficult to achieve by attracting traffic to the main site.

The idea of ​​creating one-page websites for any type of business, service or sale of goods has so captured the minds of marketers that this phenomenon has given rise to a whole layer of web studios and services that provide one single service - the creation of a selling page. It turned out to be very easy to get confused in this diversity, so at our advertising agency we decided to prepare a review material with a list of the most popular Russian-language landing page designers.

We found 16 existing designers that provide the ability to create landing pages without any experience in programming or layout. There were more services, but, apparently, many of them are no longer supported by their creators.

Before moving on to the description of each service, let me comment on some of the nuances of the summary table:

• Cost is a tariff with payment for one month. If monthly payment is not provided, this is reflected in the table.
• Visual editor - in this paragraph we meant the possibility of arbitrarily building the structure of a one-page page. For example, if the designer does not allow you to freely move blocks and you can only select one of the proposed options, then we considered that such a service does not have a visual editor.
• Built-in statistics - the presence of any CRM that allows you to build a conversion funnel.
• Layout adaptability - if the site assembled in the constructor adapts well to different sizes screens, then we counted adaptability.
• Integration with other services is the ability to integrate a third-party service with the click of a couple of buttons, that is, without the need to delve into scripts.

Wix

An international cloud platform that allows you to create not only landing pages, but also full-fledged ones. Wix was included in the review because the guys are well versed in trends and have separated the landing page builder into a separate mini-direction.

The platform has a free version (with advertising and without linking your own domain), but for more or less comfortable use you will have to pay at least 243 rubles per month. The tariff schedule is quite flexible, in addition, there are regular sales with annual payment, so there is always the opportunity to snatch a cheap option.

In total, Wix has 458 templates, of which only 23 are “tailored” for landing pages, but almost any template from the general catalog can be used for a one-page website by removing unnecessary blocks. The HTML5 visual editor is quite flexible, but you need to get used to it; from the second or third landing page you will be able to navigate it perfectly. Ready-made templates have desktop and mobile versions.

The main feature of the platform is its own App Market, which has over 140 apps ready to integrate with your website. These applications will cover all your tasks: there are online consultants, CRM, payment options, and so on.

"Flexby"

One of the simplest builders in our review, but that’s why it’s valuable: you certainly won’t create a bad landing page with it. The service does not allow you to make mistakes due to the fact that you cannot move blocks freely and accidentally destroy the structure through negligence. Select a block from the proposed list and place it at the desired position in the vertical plane.

Obviously, this is also weak side“Flexby”: if the flight of your imagination is wider than that of the creators of the service, then the designer is not suitable for implementing your ideas. Only the most standard one-page website, only hardcore. But in terms of page creation speed, Flexby is the absolute favorite: in ten minutes we managed to create a pretty good landing page that works well on all devices.

Overall, the service is ideal for testing internet marketers' hypotheses, especially given the two-week free period of use. True, the price after its completion, in comparison with competitors, bites a little - 750 rubles per month.

"LP Platform"

The service with the simple name “LP Platform” is in many ways similar to the previous member of the list, but allows you to customize the page to a greater extent. Landing pages from this designer no longer look like carbon copies.

To help the novice user, 26 ready-made templates are offered. There is integration with popular mailers and CRM. Interesting features include A/B testing and built-in statistics on UTM tags.

Some people will probably be put off by the ascetic UI, and even by the service’s landing page itself. Guys, seriously, give your service a less sad landing page or something.

Hello-site

Hello-site can hardly be called a full-fledged service - it is a simple constructor that gives you source files for uploading to your hosting.

The possibilities are minimal, but everything is completely free. A dubious benefit, but maybe it will be useful to someone.

LPTrend

A constructor with a pleasant-looking administration interface, but with disabilities in layout. You are offered to choose one of 61 templates without the ability to create a page from scratch. Each template has preset sections that can be turned on and off as desired. The logic for changing the content within sections did not seem too obvious to us - some crazy set of tabs instead of the usual visual editor.

No integrations with third-party services were found either, but there is a “ Useful services”, stuffed with referral links to various tools. Among the standard features, there is only A/B testing functionality.

LPGenerator

The most expensive service in our review, and its free period is completely conditional. For 1960 rubles per month you will also be limited in the number of unique visitors. Unlimited already costs 3999 rubles per month. However, the designer provides more than enough opportunities. The visual editor allows you to create a completely custom page and configure several dozen parameters and elements. The service offers 108 free and more than 200 paid templates - the latter can be purchased at special store landing pages.

I was pleased with the abundance of services for integration and detailed analytics of the conversion funnel. The ability to A/B testing is implemented on a page with the pretentious name “Conversion Optimization Center” - there you can adjust the impression weight of a particular version of the page, and summary information on traffic sources and conversion are presented in a convenient table. In general, LPGenerator is one of the most advanced services in its niche, but its rich capabilities are not useful to everyone, and the price, frankly speaking, can scare off many.

Q-page.ru (“Blend”)

The service will greet you with the need to choose from 114 templates - they won’t let you create a page from scratch here. You won't find a full-fledged visual editor either. Select a page element and configure one of three possible options content location. You can set the vertical order of elements, background and button shapes. At this point, the customization possibilities are almost exhausted, and this makes Q-page similar to Flexby. It’s convenient that you can play with the editor without any registration: this saves a lot of time and allows you to quickly assess whether you need this service.

Integration with other services could not be found, but adaptability of templates and built-in analytics are present.

LPMotor

The LPMotor constructor will meet you with all the severity - starting with undisguised traces of bootstrap in the interface and ending with not very friendly technical support. Oh yes, there is no trial either: you can dig into the admin panel, create a page, but they will publish it only after payment - at least 600 rubles per month.

The service offers 29 templates and a not very user-friendly visual editor. Adaptability is not provided, and to get at least some statistics they ask to connect Yandex.Metrica. Only amoCRM is offered as an integration.

Landings

The service, like the previous one, greets us not too neatly home page, but the first impression gets better once you get into the editor. You can start from scratch or use one of 105 ready-made templates. The editor is rich - perhaps even too rich for an untrained person - in customization options and loads the browser quite well.

Built-in analytics shows the sources of referrals to the one-page website, device type, conversion data and allows for A/B testing various options design. Additional benefits include the ability to collect separate versions landing page under different types mobile devices. Integration is also okay: Landingi offers to connect 28 different CRM and email newsletter services. For access to the service they ask from 690 rubles per month.

UMI CMS

The UMI CMS industry also has the ability to create landing pages. There is no full-fledged visual editor in the system, and the ability to edit blocks, let’s be honest, is depressing. It seems like all the main features are there, but it looks like hello from the early 2000s. UMI offers 46 landing page templates and, to be honest, almost all of them look outdated.

A standard CRM is present, and statistics are available upon connection Google Analytics. Mobile responsiveness is only available on certain options templates As for integration, we can only note the possibility of creating a project in SeoPult without leaving your UMI personal account. By the way, you cannot pay for a subscription for one month - they ask for 1,470 rubles for three months, although you can buy ten years for 11,900 rubles.

Spagece

“Stylish, fashionable, youthful” - this is about Spagece. The service is unique in some way: the guys deliberately abandoned templates, advocating unique solutions. Quite a convenient visual editor, nice admin panel design and many useful tips at every step.

There are convenient built-in statistics, conversion analytics and adaptability, as well as excellent technical support, they respond quickly. We had to deal with technical support many times, which certainly cannot be considered a plus. The site we created spontaneously changed its appearance - for example, custom styles regularly crashed. We sent a fair amount of bug reports, but technical support was unable to help with some of the problems or even reproduce them - although they are still repeated in our country different browsers and on different computers.

A month of using the designer costs 490 rubles (a two-week trial is included), but for each additional sneeze you will be charged more than this amount. Do you want to receive SMS about incoming leads? Please go to the cashier. Thinking about running an A/B test? And get in line again. Would you like integration, for example, with MailChimp? You probably already know where to go. The tariff for 490 rubles per month is suitable only for completely green beginners - for sane opportunities you will have to shell out 1500–1980 rubles monthly.

"Bazium"

“Bazium” does not specialize in landing pages, but to please the trends, it still added such functionality. We are offered three templates for the capture page (as the service calls landing pages): short, slightly longer and very long. Such a wide choice.

To be honest, we didn’t notice a decent page editor: they only let you change texts and pictures. Built-in statistics and the ability to integrate third-party services were also not found. But you can pay for each day separately. Have you decided to give yourself and your business a day off? Don’t deposit 35 rubles into the service and you’ll be out and about all day in grand style. Is it time to make some extra money and sell a couple of containers of Chinese headphones? Be kind enough to pay 35 rubles - and accept leads for at least a whole day.

Landix

Candidate for the title "Mr. Stealth." Firstly, there was no standard registration form on the site - only submitting an application for admission to the system. Secondly, the “Try without registration” button still leads to the application form. Thirdly, despite the fact that Landix is ​​positioned as an online designer, everything in the personal account screams to the visitor: “Don’t use me, it’s better to order turnkey page creation from us!”

For the minimum tariff, the service asks for a modest price - 290 rubles per month. True, judge for yourself: there are no templates here, no normal visual editor, no statistics, no adaptability or integration with third-party services. And if after some time you want to return to the service, but forgot your password, as happened to us, then clicking on the “Recover Password” button will redirect you to the 404 page. Well, okay, Landix, so be it.

Energy-bm

A landing page builder from one web studio, which, apparently, serves rather to attract attention to the company’s main services. At the start, we are offered to order a unique design, register a domain and connect to an online chat produced by this very studio.

104 is built into the designer ready-made templates, there is an opportunity to start from scratch. The visual editor is not without its peculiarities, but you can get the hang of it, it has enough functions.

There is no trial period. You can complete the page, but it will be published only after payment - from 200 rubles per month. For the ability to A/B testing and analytics advertising channels You will also have to pay, but only once.

Leadkit

We remember this service primarily for its extremely unfriendly editor. It seems like there are a lot of cool animations, but you can visually change, in fact, only text, links and some images within the selected template. But you can freely edit whatever your heart desires in the source code - including CSS and various scripts. The admin interface again “indulged” us with naked bootstrap, but on the whole we managed not to get lost in its jungle.

The trial period lasts only seven days, after its end you will have to shell out at least 999 rubles per month for using the service. The simplest statistics are present, but they completely forgot about integration with other services.

LPCloud

On the first screen, LPCloud offers us to import an existing site, upload layout files, or start by choosing a template, of which the service has only 20. We agree to a template solution, and the system quickly walks us through the tutorial, after which it lets us go free. The editor is rich in functionality, but the average marketer will find it unnecessarily complex. In addition, there is no traditional ability to drag blocks with the mouse.

In general, there was a feeling that the creators of the service deliberately created a constructor not for marketers, but rather for lazy layout designers and other technically savvy people. All this digging around in CSS and containers can easily intimidate an unprepared client. But it is possible to share access rights to other team members. There is integration with Slack, to which the list of integrations is limited.

The service’s adaptability and responsiveness are fine, statistics and CRM are also adequate. There is no trial: you can create a page, then deposit at least 190 rubles per month and live in peace. Well, how calm: payment is accepted only from a linked card, so the designer will regularly write off money even if you forget about your landing page.

We deliberately did not take responsibility for building any kind of rating, because everyone’s needs are individual and we highlight the top the best designers it would be useless.

We also admit that we have overlooked any of the interesting services. If you are a representative of an overlooked designer, then your marketing may not be up to par. During the two weeks of preparing this material, we combed through a couple of dozen search pages and came across retargeting and context from, perhaps, all the services that are now actively promoting.

If you notice any inaccuracies in the summary table, write in the comments and we will correct it.

Hello everyone!

I think many of you, my dear readers, have seen advertisements on the Internet and on television about various tools for quickly creating one-page websites - website builders Landing Page. And someone may have already used it.

With this post I want to begin a series of articles dedicated to this wonderful tool, which will bring results to advertisers for a long time. Well, today we’ll make a rating of landing page designers.

Before I start, I’ll briefly tell you what a Landing Page is.

Landing Page is a one-page website whose goal is to get more conversions. Simply put, such a site works exclusively for conversion and has everything necessary for this. Thanks to the designers, we can create an effective one-page website without knowledge and .

Constructors

At the moment there are just a lot of different offers on the market. Each of the designers has its own characteristics: some are aimed at professionals in the field of Internet marketing, some for beginners. Finding what you need in such abundance is difficult.

Today I will highlight only 3 of the most popular and effective constructors:

1. LPGenerator;
2. LPMotor;
3. LPTrend.

There is something in common between them, don’t you agree? 😀

I see no point in writing about other alternative proposals, since there are really a lot of them and they are in many ways similar to those presented.

Although there is one interesting option tailored for webmasters or web studios making custom landing pages - Qoda. This constructor has a function for exporting source code, which can then be placed on hosting. This is what distinguishes it from the others mentioned above.

There is one tariff, you can connect for three days or a month. As part of the tariff, you can export the source code an unlimited number of times.

LPGenerator

LPGenerator is the leader among all other online builders. The client has access to a large number of templates - 500 pieces, as well as a flexible and functional editor that will allow you to create a landing page either based on the selected template or on a blank sheet, that is, completely from scratch. It is possible to embed your own CSS styles and HTML markup.

Thanks to the editor, you can flexibly manage any selected block: stretch it in width, height, change color, add indents, align, and much more, allowing you to edit the design of blocks without CSS. However, it is worth noting that a beginner will be slightly uncomfortable here due to the large number of buttons and various settings. Therefore, the platform positions itself as professional.

But let's get back to the templates. The guys from LPGenerator, as I already said, offer their clients a choice of 500 templates, which are used as the basis for a future landing page. All templates are divided into business categories, so finding what you really need will not be difficult.

What features and functions does the platform offer? There are many possibilities:

• The ability to buy a domain directly from the designer interface and place it on LPGenerator hosting;
• Tracking advertising campaign performance;
• Building an automatic sales funnel;
• Availability of your own CRM and integration with other systems;
• Possibility of integration with popular services mailing lists, including with;
• Possibility of connecting the Robokassa payment system.

As you can see, this designer provides extensive functionality with which you can fully manage online marketing processes.

Now let's talk about the price. Unfortunately, it is the cost of use of this constructor discourages many who want to start an online business. There are four tariffs:

1. “Basic” - 559 rubles/month when paid annually; 799 rubles when paying for one month. You can publish 1 domain and 1 page. The maximum number of visitors is 3,000 people per paid period, that is, you can only bring 3,000 people per month;
2. “Advanced” - 1662 rubles/month when paid annually; 2375 rubles when paying for one month. Allows you to publish 5 domains and 50 pages. The maximum number of visitors is 9900 people;
3. “Unlimited” - 2799 rubles/month when paid annually; 3999 rubles when paying for one month. There are no restrictions;
4. “Corporate” - 11,011 rubles/month when paid annually; 15,730 rubles when paying for one month. There are also no restrictions. All additional options for the tariff are available; the rest are not available.

This cost, in my opinion, is due to the availability large quantity opportunities and various features that help in your work. Anyone who wants to get acquainted with LPGenerator is given a free trial period of 7 days.

You can see for yourself the pros and cons of this platform.

LPMotor

Second in line we have LPMotor. According to many users, this particular platform has become ideal for them, as it combines the ease of creating a landing page, relative low cost, and a large number of opportunities for full-fledged Internet marketing.

Templates for one-page websites are divided into different categories of businesses, which is very, very convenient. In addition, you can choose your own template for various sections of one-page pages, that is, for the first screen where the unique selling proposition is located, you can use your own template, for the section with reviews – your own template, and so on.

The capabilities of this designer are in no way inferior to those of the LPGenerator:

• Availability of an analytics system that allows you to track statistics of advertising campaigns;
• Ability to build an automatic sales funnel;
• Availability of a built-in CRM system that shows the data of your clients;
• Possibility of installing a payment system;
• Conducting A/B tests of the website;
• Integration with popular CRM systems, analytics systems and Yandex.Money.

Indeed, Landing Page designers are becoming real online marketing process management systems. I like it!

The cost of using LPMotor warms my heart. There are 4 tariffs:

1. “Nano” - 300 rubles/month when paid for a year. 1 domain and 10 pages available for publication. All functions and capabilities of the platform are available;
2. “Mini” - 450 rubles/month when paid for a year. You can publish 3 domains and 50 pages. There are no restrictions on the number of visits. All additional options available;
3. “Standard” - 600 rubles/month when paid for a year. The maximum number of published domains is 10 and pages 100. All service functions are available.
4. “Unlimited” - 2000 rubles/month when paid for a year. There are no restrictions.

The cost is really low, which allows absolutely everyone who wants to start an online business to start working with LPMotor.

By the way, you can create a landing page for publication in this constructor completely free of charge, but in order to publish it you will need to upgrade to a paid plan.

Of course, one can find fault with the fact that the editor here is weaker than that of the previous designer, but the cost of use and the presence of a large number of functions overshadow all doubts.

LPTrend

LPTrend developers position their brainchild as a designer with simple editor. And indeed, creating a landing page here is much easier than in other representatives this review. All you have to do is choose the template you like, change the text and pictures in it to your own and that’s it - the landing page is ready.

There are more than 60 templates to choose from modern design and sales structure. I think that this will be enough for most advertisers, since they can be adapted to almost any type of business. There is also a division into categories.

The following options are available:

• Availability of your own CRM system;
• Ability to conduct A/B tests;
• Integration with various CRM systems, mailing services, analytics systems;
• Free creation and use of a 3rd level domain (site.lptrend.biz).

Modestly, of course, but for many this is enough.

By cost. There are three tariffs to choose from, each of which has only a limit on the number of pages, everything else is available:

1. “Starter” - 300 rubles/month, paid for a year. You can publish only 1 landing page;
2. “Basic” - 600 rubles/month, paid for a year. Number of landing pages - 10;
3. “Premium” - 1200 rubles/month, paid for a year. There are no restrictions.

A free trial period of up to 15 days is provided.

The cost, of course, is not high, but the functionality of this designer leaves much to be desired. However, it is worth noting that creating a landing page here will not take you a lot of time.

Well, that’s all for me, dear friends!

This is how the comparison of landing page designers turned out, I hope this material will be useful for you.

If I missed something, please write in the comments so that I can add the material later.

See you later!

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