Offers from Russian mobile operators. Implemented projects based on the M2M data transfer service in the MTS network
The indicated cost for outgoing/incoming SMS/MMS messages to/from subscriber phone(s) mobile communications. When sending an SMS message containing more than 70 characters in Cyrillic and 160 in Latin, the message is divided into parts, with the volume of one part being 67 or 153 characters, respectively. Each part is charged as a separate SMS message. Access to the services of the content provider using short (three to six-digit) numbers of the MTS network is not provided on this tariff plan.
Cost for transmitting/receiving information via Internet connection. Access to infotainment content is not provided on this tariff plan.
"Telematics. 5 MB package" is connected automatically when you connect or switch to the "Telematics (corporate)" tariff. The monthly fee for the package is written off in full at the time of connection and then monthly on the day the package is connected. Traffic is provided in full at the time of connection and then monthly on the day the package is connected. MB of Internet traffic that is not used within a month from the moment of connection is burned and is not transferred to the next month. According to the terms of the tariff plan, one of the Internet traffic packages must be connected: "Telematics. Package 5 MB" / "Telematics. Package 20 MB" / "Telematics. Package 40 MB" / "Telematics. Package 60 MB". When connecting packages “Telematics. Package 20 MB"/"Telematics. Package 40 MB"/"Telematics. Package 60 MB" - "Telematics. The 5 MB package is not disabled, the monthly fee is set to 0 rubles, the Internet traffic package is within the Telematics option. The 5 MB package is not consumed. When you disable the Telematics options. Package 20 MB"/"Telematics. Package 40 MB"/"Telematics. 60 MB package" the remainder of unused Internet traffic within these packages is burned, subsequent Internet traffic is provided within the framework of the "Telematics" package. 5 MB package" or, if the "Telematics. 5 MB package" is used up, according to the terms of the tariff plan. In case of disabling the "Telematics. Package 20 MB"/"Telematics. Package 40 MB"/"Telematics. 60 MB package" in one billing period with the "Telematics" option enabled. 5 MB package", the rest of the Internet traffic not used within the framework of the "Telematics" options. Package 20 MB"/"Telematics. Package 40 MB"/"Telematics. The 60 MB package expires, subsequent Internet traffic is provided as part of the Telematics package. Package 5 MB", or, if "Telematics. The 5 MB package has been used up, according to the terms of the tariff plan, the monthly fee for the Telematics option. There is no charge for the 5 MB package. Telematics packages. Package 20 MB"/"Telematics. Package 40 MB"/"Telematics. The 60 MB package is mutually exclusive: connecting one package leads to the deletion of the other. When you initially connect the packages, traffic is provided in full and then monthly on the day of connection. The monthly fee for the package is charged in full at the time of connection and then every month on the day the package is connected. MB not used within a month from the moment of connection mobile internet burn out and are not carried over to the next month.
The provider has the right to activate the “content ban” service. To disable the service, you must go through the procedure of confirming the passport data of the number owner at the Provider's office
Prices are indicated in rubles including VAT. Tariffs are indicated taking into account discounts and adjustments when the number is in your home region.
When specifying tariffs, mathematical rounding to the second decimal place is allowed.
The data published on the site is provided solely for information purposes and does not constitute a public offer. In the event that the price of a product or service is indicated incorrectly due to a typographical error or technical error, the exact price will be given by the manager.
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MTS became the first telecommunications company in Russia to systematically promote a portfolio of M2M-based products at the federal level.
The first step in the development strategy for M2M services was the launch of a secure data transmission service, a telematic solution for monitoring vehicles "NIKA" and the launch in December 2009 of the "Telematics" tariff, created specifically for corporate clients and focused on data transfer between electronic devices. The next step is launch innovative product for the M2M market - reliable and durable heat-resistant SIM cards in March 2010. Such SIM cards became widespread in the world only in 2008-2009, and no operator had such offers on the Russian market before. And in January 2011, MTS launched a new generation of SIM cards - in the microchip form factor for data transfer devices. MTS plans to further expand the functionality of M2M services, in particular, through new capabilities of M2M SIM cards, new options for telematic tariffs, and also actively use Comstar fixed communication lines for additional protection of transmitted data. In September 2011, MTS launched the M2M Manager service, which allows you to configure and control the operation of various M2M equipment in the MTS network in real time from the screen of any computer.
The company plans to modernize services and implement additional functions, including expanding the functionality of the M2M SIM card management system, optimizing MTS telematics tariffs.
World experience
M2M began to develop in the world somewhat earlier than similar services came to Russia. But already now Russian dynamics are almost at the global level. Research agency Yankee Group believes that the global M2M market will demonstrate one of the highest growth rates in the services segment in the next decade wireless communication. Yankee Group predicts an increase in the number of M2M connections between devices in the world to 217.5 million in 2015 from 81.8 million during 2011. Operators’ income from providing M2M services over the same period will more than double: to $6.7 billion in 2015 from $3.1 billion in 2011.
The Infonetics Research agency, in turn, estimated the number of m2m connections between devices in the world in 2010 at 87 million and expects such connections to grow to 428 million by 2014. The agency expects the CAGR (compound annual growth rate) of wireless m2m services in the world to be 38% over this period.
Research and forecasts of the global M2M market indicate a steady growth of 25-45% per year. The average ARPU of a service (based on a sample of 15 large European companies) ranges from 2 to 15 dollars (depending on the type of service).
Growth of the M2M market in Russia
2014
According to MTS estimates, the volume of the Russian M2M services market for the first nine months of 2014 compared to the same period in 2013 increased by 14% and reached 5.5 million SIM cards. Over the nine months of 2014, from January to September, the number of M2M SIM cards in the MTS network grew faster than the market by two percentage points and increased by 16% (by approximately 400 thousand) and amounted to 2.9 million SIM cards. This represents 53% of the total number of telematic SIM cards in Russia.
Over the year from September 2013 to September 2014, the number of telematic SIM cards in the MTS network increased by 26%.
The number of M2M SIM cards used in the MTS network in Moscow and St. Petersburg increased by 132 thousand pieces and reached 1.02 million. At the same time, the share of Moscow and St. Petersburg is 35% of the total number of M2M SIM cards in the MTS network. The most active among Russian regions in the use of M2M services based on the results of nine months of 2014 is the Krasnodar Territory, where more than 75 thousand MTS telematic SIM cards are used.
Areas of application of M2M solutions among MTS corporate clients in 2014
- The leading area of M2M application in 2014 remains transport monitoring. The share of SIM cards used in the transport sector in the total volume of M2M SIM cards in the MTS network increased by two percentage points compared to the results of 2013 and amounted to 43%. The total number of transport M2M-sims increased by 225 thousand and is the main growth driver of MTS telematics services this year.
- The number of MTS SIM cards used in security systems increased by 80 thousand compared to the end of 2013 and reached 580 thousand. The share of this segment remained at 20%.
- Despite the difficulties in the banking market and the closure of a number of credit institutions, major financial market participants continue to increase the number of ATMs and payment terminals. The number of SIM cards used in the MTS network in this segment increased by 50 thousand to 348 thousand. The share of this segment has not changed and is 12%.
- The share of the industrial segment decreased by one percent. In quantitative terms, the share of those employed at M2M-sim production enterprises increased by 19 thousand to 320 thousand.
- The use of telematics services in housing and communal services (metering of water, heat, light in residential premises, as well as use in elevators and intercoms) increased by 69 thousand to 319 thousand. The share in the structure of areas of M2M use increased by one percent to 11%.
- The share of consumer electronics and smart insurance in M2M accounts for approximately 0.5% each. At the same time, if the share of consumer electronics in physical terms does not increase compared to 2013, then smart insurance services are one of the most promising in the M2M sector in the coming years. MTS is developing this area together with the largest insurance companies: Renaissance Insurance and Intouch Insurance.
2013
The volume of the Russian M2M services market at the end of 2013 grew by 40% and amounted to about 4.8 million SIM cards. According to MTS forecasts, by 2017 the volume of the Russian market will reach 18.5 million SIM cards, while the global market for telematics services will amount to 400 million devices by 2017.
Over the last six months of 2013, from July to December, the number of M2M SIM cards used by MTS increased by 450 thousand and exceeded 2.5 million SIM cards. According to MTS estimates, this represents 52% of the total number of telematic SIM cards in Russia.
The most active regions for the use of M2M, in addition to Moscow and St. Petersburg, which account for more than 35% of all MTS telematics projects, are Kazan, Ufa, Nizhny Novgorod, Yekaterinburg and Novosibirsk.
Areas of application of M2M solutions among MTS corporate clients in 2013
The leading sectors of M2M application in 2013 were transport monitoring (more than one million SIM cards) and security systems (500 thousand SIM cards).
The share of SIM cards used in the transport sector in the total volume of M2M SIM cards increased by one percentage point compared to the results of 2012 and amounted to 41%. At the same time, the total number of transport M2M-sim cards has doubled to one million cards from 520 thousand in 2012. The share of SIM cards used in security systems did not change during 2013. At the same time, the total number of these SIM cards increased to 500 thousand from 290 thousand SIM cards in 2012.
The share of SIM cards used in ATMs and payment terminals decreased by three percentage points in the total volume of SIM cards to 12%. At the same time, the number of SIM cards involved in this area increased in quantitative terms by 83 thousand to 300 thousand.
The housing and communal services and medicine industries have become leaders in the growth dynamics of M2M SIM cards. Over the year, the number of SIM cards used in housing and communal services has increased two and a half times, and in the medical industry - three times. The number of SIM cards used in these areas was 250 thousand (housing and communal services) and 75 thousand (medicine).
The share of consumer electronics in M2M accounts for one percent of SIM cards - 25 thousand. On at this stage market development, this industry has the highest growth potential due to the increased penetration of M2M devices - trackers, custom navigation equipment, “smart insurance” services, and the development of client applications for computers and smartphones.
2011
In 2011, m2m services growth rates exceeded initial forecasts. At the end of the first half of 2011, the number of MTS SIM cards used in telematics increased to 820 thousand, an increase of 60%. Growth by the end of the year could be about 100%.
MTS expects that in 2011 the number of SIM cards used in telematics services will double compared to the previous period. The m2m market in Russia at the end of 2011 will amount to about 2.5-2.7 million subscribers, MTS intends to maintain its market share in the telematics sector at the level of 40-45%.
M2M projects in the North-West region
The use of M2M MTS services in the North-West region over the 8 months of 2011 increased 3 times. The greatest demand is for the MTS Telematics tariff, which is specifically focused on data transfer using M2M technology in the field of monitoring transport and moving objects, payment systems and security systems, at housing and communal services enterprises.
The maximum, two-fold increase in the use of M2M services occurred in the field of vehicle monitoring: transferring information about the location and route, as well as fuel consumption, to the transport monitoring center. The use of M2M services has increased more than one and a half times in security organizations (anti-theft systems), in housing and communal services enterprises (remote measurements of liquid, gas and other parameters) and in the field of working with payment terminals (transfer of transaction data to the processing center from ATMs, POS - terminals, street payment terminals for services).
The number of users of MTS thermo SIM cards for 8 months of 2011 doubled compared to 2010. MTS Thermo SIM cards are able to operate uninterruptedly in the most difficult climatic and production conditions, from the far north to the hot south, which is especially important for the northern regions of the North-West.
“The M2M services sector in the field of mobile communications is actively developing - today business and municipal enterprises are looking for ever new opportunities to optimize costs and save resources. From the point of view of using M2M solutions, the most promising industries today are utilities, transport, healthcare and security. Thanks to M2M services, MTS clients have the opportunity to significantly reduce their costs by reducing personnel and energy costs, reduce accident rates thanks to online monitoring, and improve the quality of services provided,” said Ivan Zolochevsky, director of MTS in the North-West regions.
- MTS provides M2M services to the largest companies in the region. MTS provides data transmission services to Rosokhrana Telecom LLC, a leading provider of services for organizing communication channels for private security in St. Petersburg. MTS provided Rosokhrana Telecom LLC with 1,500 SIM cards connected to special rate for the exchange of “Telematics” data, which are used in private security systems to transmit service information about the state of the protected object.
- MTS provides monitoring of security systems of the company Caesar Satellite LLC - the largest company providing satellite anti-theft systems that carry out security monitoring of the car using GPS navigation. In case of danger, information about the movement of objects connected to the system using data transfer technology between devices is promptly sent to a special Dispatch Center. Today, Caesar Satellite LLC uses about 27,000 MTS SIM cards for automatic data exchange.
- The security company An Security LLC uses more than 300 MTS SIM cards in terminals installed in facilities retail: chain supermarkets and hypermarkets, car dealerships, chain gas stations.
- LLC "Arkan" - a federal operator of security services, uses about 10,000 MTS SIM cards to provide remote monitoring of the status of objects. You can also pay for the security services of Arkan LLC in MTS stores.
Key growth factors for the m2m segment:
- high penetration cellular communications with sustainable quality (MTS networks cover more than 90% of the populated territory of Russia, MTS implements projects to build networks in remote regions, in partnership with clients - the largest manufacturing and mining companies, this allows you to install SIM cards at remote sites, in difficult climatic conditions) ;
- development of solutions for integrated management of telematic SIM cards (“M2M manager”)
improvement of technologies in the field of M2M (thermal SIM cards, development of solutions for built-in SIM cards, etc.).
- already being implemented government programs on the modernization of economic sectors such as transport, energy, medicine.
Prospects for the use of M2M services by Russian companies
In Russia, the number of industries where it is advisable to use M2M technologies has increased significantly. This is, in particular, due to the fact that the crisis has forced many companies to look for ways to reduce costs and increase business efficiency through the introduction of innovative technologies.
The most promising segments from the point of view of the development of M2M services, in our opinion, are:
- monitoring and transport management. This segment accounts for about 40% of all clients of MTS M2M services. Projects in this area have been implemented by MTS in Ryazan, Samara, Krasnoyarsk, Yekaterinburg, Ufa, Bryansk, Zelenograd, Moscow, Kazan, Saratov;
- remote measurements of sensor indicators. Here, M2M services are used to control the operation of fuel and energy systems and raw material production/processing/transportation systems, for example, for remote monitoring of pressure in pipelines. In the housing and communal services sector, telematics services are used to monitor energy supply systems, for example, to control pressure and temperatures in heating systems; they can be used in water and electricity consumption meters, to monitor the operation of elevators, and garbage collection services. This segment accounts for about 20% of MTS M2M service clients;
- security and anti-theft systems (about 10% of MTS M2M service clients);
- ATMs and automated payment systems (about 20% of MTS M2M service clients);
- vending machines and automated points of sale (about 5% of MTS M2M service clients). Another 5% comes from other telematics services.
MTS also includes the healthcare sector (mobile cardiographs, monitoring of ambulances) among the promising industries for the development of M2M technologies.
A tariff plan called “Telematics” from MTS is available for use by corporate clients. The offer is not ordinary and does not resemble the standard tariffs that are used for communications. Package includes additional features and functions for customization for different clients. The tariff will be relevant when it is necessary to obtain high-quality and reliable communication between different equipment.
Areas of use
The Telematics tariff is used in different areas and before connecting you need to know the main ones:
- Control of vehicles and other movable objects. It is possible to receive information about the exact location, as well as carry out a previously marked route using the control panel.
- Pipeline monitoring – remote measurements of liquid flow, temperature and other necessary parameters.
- You can transfer funds through payment systems to the processing center.
- Customers have the opportunity to transmit a signal and other information by pressing only one panic button, so the tariff is often applied for security purposes.
The main feature of the offer is that the tariff does not include voice communication and it cannot be connected to Telematics in any way.
Description
As it has already become clear, calls from the tariff plan will not be possible; customers are given the opportunity to use only the Internet, messages, and also transmit information through a dial-up channel. This offer can be called “hybrid”, since customers can use different options tariff and receive from 5 to 100 MB.
Any connected option works constantly and has no expiration date. With the onset of each new month, the offer will be renewed. Each tariff plan option has its own subscription fee and additional types of services that can be used.
Another important feature that should be noted is that the only cost for transmitting information while roaming within the country within the network has been established.
Service for sharing Internet - service.
Price
Since the “Telematics” tariff has several options for connection, with different prices, it is necessary to understand each offer in more detail:
- The standard offer includes 5 MB of Internet at a price of 7.5 rubles/month. Additionally, comprehensive services are included: M2M manager, which will allow you to remotely control a SIM card with a tariff plan, at a price of 32.5 rubles, as well as Secure data transfer costing 32.5 rubles. If a client wants to use two complex services at once, then MTS provides a small discount and for a couple of options you will need to pay 47.5 rubles.
- The second tariff option includes 20 MB of Internet. With this variation, the client will need to pay a subscription fee of 25 rubles. The included comprehensive services will also be more expensive and will cost 50 rubles individually, but if you use them together, the cost will be 65 rubles.
- The following tariff includes 40 MB of traffic with subscription fee 45 rub./month. Complex offers will cost 70 rubles individually or 85 rubles when used together.
- The fourth tariff option includes 60 MB of traffic with a subscription fee of 60 rubles/month. Complex services will cost 85 rubles individually and 100 rubles when connected together.
- The last option is a tariff with 100 MB, and its monthly mandatory fee will be 95 rubles. Complex services will cost 120 rubles or 135 rubles if included at the same time.
Additionally, it is necessary to note the single cost for any message tariff:
- Text messages within Russia on MTS will cost 1 ruble.
- Text messages across the country to numbers of different mobile operators in Russia will cost 1.8 rubles.
- After exceeding the traffic package, the cost of SMS throughout the country will be 1 ruble.
Connection
The tariff can only be activated corporate clients. To do this, you will need to perform one of the convenient actions:
- To come in brand salon MTS and ask the employee to connect Telematics. After this, the employee will do everything very quickly and there will be no additional payment for his work. The client must have identification documents with him, as well as documents on business activities.
- The second connection method is through an online form. To do this, you need to follow the link https://anketa.ssl.mts.ru/corp/form/newclient/ and fill out an application, then click on the submit button and wait further instructions to the specified email address.
- Users can call the support operator at 88002507850, after which the employee will need to tell them that Telematics needs to be activated. Next, the employee will offer options for obtaining such a SIM card.
- You can order a SIM card with an already active tariff through the online store from MTS. It is easy to find on the Internet or you can follow the link https://b2b.mts.ru/catalog/tariffs. After that find the right proposal and click on the “Add to Cart” button. After this, going to the cart, the subscriber will need to fill in the empty lines and click “Next” and follow the instructions.
- No less convenient when corporate services use communications personal account. It will significantly save time and manage your SIM card, as well as other features. In addition, clients will be able to connect or order a SIM card with the Telematics tariff through the account.
MTS presents a new corporate tariff “Telematics”, specially designed for data transfer between devices using GPRS, SMS, MMS or CSD.
“The Telematics tariff is the first step of MTS in the strategy for developing services based on the interaction of various technical devices using communication technologies. The segment of such services is one of the fastest growing segments of the mobile communication services market, as the development of technology and the increase in the coverage area of mobile networks contributes to the rapid development of services that provide round-the-clock inexpensive and effective communication between devices anywhere,” said MTS Vice President for Commercial questions Mikhail Gerchuk.
This tariff is intended for data transfer within the framework of:
- Monitoring of transport and moving objects - obtaining information about the location and route (freight transport, urban public transport, courier delivery, taxi, etc.) to the control panel;
- Monitoring of technological systems - remote measurements of liquid (gas) flow, temperature, and other parameters of the technological environment.
- Payment systems – transfer of transactions to the processing center from ATMs, POS terminals, street payment terminals, etc.;
- Security systems – transmission of a signal and additional data (for example, coordinates) by pressing panic button, anti-theft systems, etc.
Advantages of the MTS Telematics tariff
- MTS offers favorable price for 1 MB within the included GPRS Internet traffic packages - from 2.8 rubles per MB. The traffic rounding threshold provided by MTS - 1 KB - optimally corresponds to the typical small amount of data usually transmitted during one session.
- The terms of the Telematics tariff apply not only to home region, but also throughout the entire territory of MTS intranet roaming.
- Flexible system of discounts on GPRS/SMS/MMS/CSD traffic (up to 50%) depending on the number of connected subscriber numbers per contract and the volume of traffic used.
- Cost of traffic in intranet roaming the same as in the home region.
- Special tariff conditions include a low traffic rounding threshold of 1 KB, which optimally corresponds to the typical session volume (1-2 KB).
- Ability to connect small packages GPRS Internet traffic (from 5 MB) for devices generating a small amount of traffic.
- Discounts up to 50% depending on the number of subscriber numbers and traffic volume.
Terms of use
The special corporate tariff of MTS “Telematics” is intended for corporate users ( legal entities), individual entrepreneurs. Voice services are not provided on this tariff.
Application areas of M2M data transmission
- Monitoring of transport and moving objects - receiving information about the location and route of the vehicle (freight transport, courier delivery, taxi, etc.) to the control panel;
- Monitoring of pipeline systems - remote measurements of liquid (gas) flow, temperature, and other parameters of the process environment.
- Payment systems – transfer of transactions to the processing center from ATMs, POS terminals, street payment terminals, etc.;
Security – transmission of a signal and additional data (for example, coordinates) by pressing an alarm button, anti-theft systems, video surveillance, etc.
Prospects for the development of M2M services in the world and in Russia. MTS strategy
The spread of mobile communications in the world and in Russia contributes to the rapid development of M2M services, as it provides inexpensive and effective method communication between devices in the coverage area cellular network. Today, almost any device equipped with a microprocessor can be connected to a network with using GSM module and exchange data with other devices or information processing center via GPRS, SMS, CSD or MMS channels.
Assessing the global M2M market, experts cite the following figures: today there are about 100 million devices in the world that remotely transmit data to information processing centers. According to experts, the best way M2M data transmission – via wireless network. In addition to the obvious savings on cable laying wireless transmission data provides a significant reduction in the duration of sessions between devices: in mobile network The average duration of a data transfer session today is about 5 seconds. versus about 20 sec. For wired network common use. The predicted growth of the M2M market in the world, according to the agencies Future World Consultancy, RSA, Allied Business, Berg Insight, ABI Research, is 80-120% per year until 2012.
M2M services in Russia and the CIS countries today are at the initial stage of development. For example, according to our estimates, the number of M2M modules in the MTS network in the most developed market in this regard, in Moscow, today is less than one percent. subscriber base. In the same time, Russian market M2M is growing rapidly, and MTS expects to become a leader in this promising market segment. The Telematics tariff is the first step of MTS in the development strategy of M2M services. Over the next five years, according to our conservative estimates, the number of users of MTS M2M services in Russia will exceed 3 million.
Basic parameters of the “Telematics” tariff
* AP is absent if the subscriber has not connected the GPRS Internet traffic package. In this case, GPRS Internet traffic is paid at basic rates.
** When connecting to a GPRS Internet traffic package, an AP will be charged monthly for its renewal.
Package validity period: indefinitely, renewal on the 1st of every month. Subscription fee for the connected GPRS-Internet traffic package is charged on the 2nd day of each month in full. The monthly renewed connected package will be valid until it is changed or disconnected by the subscriber. The traffic included in the package can be spent within a calendar month; the unused balance of traffic is not carried over to the next month. If the paid traffic package ends before the end of the month or if the package is not connected, GPRS Internet traffic is paid per megabyte at the base rate.
All packages are mutually exclusive, i.e. Connecting a new package disables the previously connected one. When changing the package, a one-time charge is made for connecting the package in accordance with the tariff. When connecting, the package is credited in full, the balance of the previous package is added to the new package.
Offers from Russian mobile operators
Along with MTS, others Russian operators « big three» offer special rates for M2M data transfer. For example, Beeline has a “Monitoring” tariff, Megafon has “Office in your pocket” and “Management of remote objects”.
Implemented projects based on the M2M data transfer service in the MTS network
In partnership with MTS, numerous projects have been implemented based on the M2M data transfer service in the MTS network. Among such projects are the following:
Moscow Metro, Zelenograd Automobile Plant - projects for monitoring corporate vehicles based on mobile technologies MTS. Monitoring systems use GSM communication with moving objects equipped with mobile terminals. On vehicles is installed mobile terminal with a GPS receiver that allows you to determine the location of an object relative to several satellites in geostationary orbits and calculate its exact geographical coordinates(up to several meters). At specified intervals, the mobile terminal of each vehicle transmits information to the dispatch center via GPRS or MTS SMS channel. For the operation of these systems, MTS provides transport infrastructure, i.e. their communication networks. The MTS technologies used exclude unauthorized access to the stream of transmitted data. Through the use of vehicle monitoring technologies, the Zelenograd Automobile Plant, for example, managed to reduce non-production vehicle miles and fuel and lubricant consumption by 5%, thereby reducing costs by 6.1 million rubles. in year.
MOEK project in the field of monitoring energy consumption in Moscow
In November 2009, MTS and the Moscow United Energy Company (MOEK) launched a project in the capital region to ensure control of energy consumption as part of a joint project in the field of monitoring energy consumption in Moscow. This is the largest project in the capital in the field of monitoring energy consumption.
Transfer of data on energy consumption within automated system monitoring, as well as the security of data transmission is ensured by MTS. MTS SIM cards are installed in energy consumption meters, which ensure continuous transmission of information to the server Central system accounting of energy resources of MOEK.
The transmission of information via MTS communication channels occurs almost instantly, so the counting is carried out with the highest possible accuracy. More accurate online calculations of energy consumption allow for optimal planning of energy supplies, which means improving energy savings, reducing losses and saving fuel. For Moscow residents, this means an improvement in the environmental situation in the city and a reduction in energy costs.
According to experts, the introduction of an automated system for technical accounting of energy resources can reduce energy consumption by up to 10%.
Special corporate tariff for data transfer. It is interesting for its “non-human” essence, additional functionality and the possibility of flexible customization to suit the needs of a specific client.
The tariff parameters can be found on the website; the main areas of application of SIM cards with this tariff are listed below:
- Monitoring of transport and moving objects - receiving information about the location and route of the vehicle (freight transport, courier delivery, taxi, etc.) to the control panel;
- Monitoring of pipeline systems - remote measurements of liquid (gas) flow, temperature, and other parameters of the process environment.
- Payment systems – transfer of transactions to the processing center from ATMs, POS terminals, street payment terminals, etc.;
- Security – transmission of a signal and additional data (for example, coordinates) by pressing an alarm button, anti-theft systems, video surveillance, etc.
An important feature of the tariff is the lack of voice communication; this service is not provided on Telematics at all. It is still not possible to make “voice” calls from such SIM cards, but the registration can be simplified and the likelihood of misuse is almost zero.
Was it necessary to create a special tariff for such seemingly niche projects? Moreover, in terms of its basic price parameters, “Telematics” does not differ from the publicly available “Online” tariff, the same 4.75 rubles. per megabyte of traffic with kilobyte session rounding. As it turned out, the Telematics tariff itself is only one of the components of a new direction, which MTS intends to actively develop. Yuri Ostrovsky, head of the product development department of the department for the development of convergent solutions, shared his vision of the near future especially for Mobile-Review.
The M2M (machine-to-machine) direction is extremely promising and dynamically developing. Now there are relatively few such “mechanical” subscribers, but potentially there may be no less of them than live users. And this market is growing very quickly. Already today it would be difficult or economically ineffective to abandon mobile transmission data between devices. ATMs and payment terminals are located at every step and almost all of them are equipped with GPRS modules; it would be too expensive to run a cable to each “iron box”.
By the way, I have always been wary of the inconspicuous GSM antennas on ATMs. Cash and non-cash money moves through them, and packet data transfer is not 100% reliable. It turns out that a fragment of the network is overloaded with voice at the wrong time, and there is no data transmission. Yuri explained that the reliability required in these cases is achieved by double redundancy; if necessary, data can be transmitted via a CSD (Circuit Switched Data) switched communication channel and even via SMS exchange.
In order not to retell it in your own words, a small quote from the material carefully prepared by the MTS press service:
“Assessing the global M2M market, experts cite the following figures: today there are about 100 million devices in the world that remotely transmit data to information processing centers. According to experts, the optimal way to transmit M2M data is through wireless networks. In addition to the obvious savings on cabling, wireless data transfer provides a significant reduction in the duration of sessions between devices: in a mobile network, the average duration of a data transfer session today is about 5 seconds. versus about 20 sec. for a public wired network. The predicted growth of the M2M market in the world, according to the agencies Future World Consultancy, RSA, Allied Business, Berg Insight, ABI Research, is 80-120% per year until 2012.
M2M services in Russia and the CIS countries today are at the initial stage of development. For example, according to our estimates, the number of M2M modules in the MTS network in the most developed market in this regard, in Moscow, today is less than one percent of the subscriber base. At the same time, the Russian M2M market is growing rapidly, and MTS expects to become a leader in this promising market segment. The Telematics tariff is the first step of MTS in the development strategy of M2M services. Over the next five years, according to our conservative estimates, the number of users of MTS M2M services in Russia will exceed 3 million.”
The average monthly income from a “mechanical” subscriber is usually 5-8 dollars, but such “users” are predictable and loyal, this is important. Replacing a SIM card in a modem is not a simple operation and no one will do it for the sake of momentary penny savings. What if there are hundreds or thousands of terminals? What if SIM cards are installed in systems that monitor pressure in a pipeline somewhere at the end of the world? Here you will inevitably become a 100% loyal subscriber.
The consumption of GPRS traffic by such subscribers is small. Devices used on vehicles consume 5-15 MB. per month, a bank terminal can “eat up” more than 50 MB. per month. Despite the modest profitability of each individual SIM card, the stable and rapidly growing total revenue is encouraging. The company has taken this market segment seriously and intends to develop a set of comprehensive offers and turnkey solutions. As examples of already completed projects, they talk about the positive experience of cooperation with the Zelenograd Automobile Plant, which, through the use of vehicle monitoring technologies, managed to reduce non-production vehicle miles and consumption of fuel and lubricants by 5% and thereby ensure a reduction in costs by 6.1 million. rub. in year. In November 2009, MTS and the Moscow United Energy Company (MOEK) launched a joint project in the metropolitan area to ensure control of energy consumption. SIM cards are installed in energy consumption meters, which ensure continuous transmission of information to the server of the Central Energy Accounting System of MOEK.
This market segment also looks attractive from the point of view of subscriber base growth, because each “mechanical” subscriber is counted in statistics as an ordinary one. So far, the number of such SIM cards is relatively small, but if the predicted rapid growth takes place, it will become more difficult for analysts to calculate the average number of SIM cards per “living subscriber soul”.
Actually the tariff
As I already wrote, voice calls not provided. Only GPRS, MMS, SMS and data transfer via dial-up channel with a price of 1.35 rubles. per minute both outgoing and incoming call. The tariff is a kind of “hybrid”: for small occasional needs, you can use the basic option without a monthly fee; for more noticeable “appetites” of the device, you can connect one of the provided packages from 5 to 90 MB. The connected package is valid indefinitely, renewed on the 1st of every month. The subscription fee for the GPRS traffic package is debited in full on the 2nd day of each month. The connected package will be valid until it is changed or disconnected by the subscriber. The traffic included in the package can be spent within a calendar month; the unused balance of traffic is not carried over to the next month.
Other important features include a single price for data transfer in intranet roaming and kilobyte rounding of the session, with large quantities machine-generated micro-sessions are a significant plus. As in any other corporate tariff Telematics provides a matrix of discounts depending on the volume of charges and the number of connected SIM cards.
For private users, the tariff is not of particular interest; in the basic version, “Online” is more profitable (discount at night). And for large volumes traffic, it is more rational to use “Connect”. A small user niche is one that consistently consumes relatively small volumes (less than 100 MB) of traffic, in this case “Telematics” with the connected package will allow you to save a little. Another potential consumer is a person who needs a guaranteed backup Internet access channel when traveling. 1.35 rub./min. for CSD access in intranet roaming is a completely humane price. Yes, in the 3G era the speed is 9.6 Kbps. causes healthy laughter, a megabyte of data will be transferred in about 15 minutes. But access to the network is almost guaranteed, regardless of the availability/operability of GPRS. You can also recall complaints about Trojans, which during an Internet session, unnoticed by the user, initiate expensive calls on a tariff with a disabled voice communication such a trick will not work.