Popular cms on the Russian market. WordPress Content Management System

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top 10 CMS rating online stores 2016 – a review that many of our readers have been waiting for. We have prepared it specifically for those who are interested in top CMS for an online store and to choose the best platform.

E-commerce is gaining momentum every year not only around the world, but also in Russia. And although the growth rate of electronic sales in our country is not as fast as, for example, in the USA, this growth is still not slowing down. There is currently a serious boom in the e-commerce sector, so many serious businessmen are trying to invest money in creating online trading platforms. Simply put, they create online stores.

To create a store you need an engine, that is, a platform. Choosing the right platform depends on many factors, including individual requirements and needs. To make it easier for you to understand, we decided to prepare a rating CMS for online stores in the USA and Russia for comparison, to give you general idea about the popularity of use various solutions. We will also talk briefly about each of these platforms. You will find out what the advantages and disadvantages of each of them are, and you can make the final decision yourself.

Before moving on to a direct comparison of the popularity of CMS platforms, we would like to provide some statistics for the market ecommerce in the USA and Russia.

The USA is the second leader in e-commerce after China. The market volume here in 2016 amounted to $349 billion. Russia ranks 9th in this ranking with a market volume 17 times less - $20 billion. At the end of 2015, the share of online sales was Russian market was 3.5%, while in the USA this figure was almost three times higher (9%). Despite this, in Russia every year there is an increased interest in Internet products. Thus, from 2008 to 2014, online commerce in Russia grew by more than 40% annually, even during the crisis. The Russian e-commerce market has quite serious prospects for further development.

CMS rating of online stores USA and Russia 2016 – Comparative charts

We specifically decided to compare the popularity of CMS for an online store between Russia and the USA to show what solutions are used overseas. Thanks to the Builtwith analytical resource, we can present you with interesting charts that clearly show the overall trend.

As you can see, the ranking of the most popular CMS in the two countries is significantly different. WooCommerce tops the TOP 10 in the US, far ahead of other platforms like Squarespace Commerce, Shopify, OpenCart, Magento and Prestashop. The share of stores created on the basis of WooCommerce is 36%; the total share of other platforms does not even come close to this indicator.

As for statistics in Russia, WooCommerce is ahead of OpenCart by a small margin - 37% versus 22%.

Top 10 rating of CMS online stores USA vs Russia 2016

To somehow clarify the situation and help you answer the question: “What CMS is better for an online store", let's look at the most popular CMS systems for online stores.

1. WooCommerce (36% – USA, 22% – Russia)

WooCommerce is a powerful plugin that is attached to the world's most popular CMS platform. It is available absolutely free. An open one is used for work. source, so anyone can change it to suit their requirements. Additional flexibility is provided by the possibility of full customization through the convenient WordPress control panel.

For WordPress sites, in particular for WooCommerce online stores, there is simply an incredibly large number, so you can choose the most suitable one for yourself and adapt it to your needs. For any type of online store there is a WordPress template/theme/template. Each template has responsive design and works confidently with mobile devices. . For WordPress WooCommerce there are many additional extensions and, including free ones, so your store will have unlimited functionality.

The WordPress platform provides high degree reliability of operation, but it is also possible additionally using third party solutions. Security is never too much, especially for an online store.

1. OpenCart (5% – USA, 38% – Russia)

The OpenCart platform, specially created for online stores, appeared not as long ago as WordPress (in 2012), but during this time it has already won the recognition of many Internet entrepreneurs. In Russia, as you have already seen in the chart above, it is ahead of WooCommerce, although WooCommerce is significantly ahead of all other CMS platforms for online stores in the .com domain zone, including OpenCart.

Just like WordPress WooCommerce, OpenCart is completely open and free CMS store. New updates are constantly coming out to it, which means it is also reliable. On OpenCart you can find many useful modules for affordable price. One of the most important advantages of OpenCart is its support large quantity payment systems, including Webmoney.

You will find paid OpenCart templates.

We have already compared these two platforms with each other before. You can read an article on this topic by following the link.

1. VirtueMart (<1% – США, 12% – Россия)

VirtueMart is an e-commerce solution based on the Joomla CMS (similar to WooCommerce for WordPress). Although Joomla is not a specialized platform for e-commerce, by installing one of the components for an online store you can get a full-fledged online trading platform. One such component is VirtueMart. There are many modules available for it that will help expand the functionality of your store. Built-in analytics and marketing capabilities are supported. The disadvantage is that the platform is quite complex to work with, so it will not be as easy for beginners to work with it as, for example, with WooCommerce.

Which online store CMS to choose?

Choosing a CMS is a purely individual matter. It all depends on the specific tasks, requirements and scale of your project. We believe that WooCommerce has - along with other solutions - and will soon rise in popularity in Russia from second to first place due to its rapid development and wide popularity among WordPress fans.

This is the optimal solution for those who want to get a powerful and reliable online store with good functionality and expandability at an affordable price. Plus, there are tons of cool templates for WooCommerce. To make our rating of online store CMS even more interesting, we will present some of these templates as an example.

WordPress WooCommerce Template Examples

Fashion Plus – template for WordPress CMS clothing store

The Fashion Plus template was created specifically for a clothing store. Includes three ready-made demo themes, several styles for store pages and headers. Supports the Slider Revolution plugin for slideshows and Visual Composer for quick page creation.

XStore - Responsive Universal Template

XStore is an excellent example of a template that has ready-made solutions for almost any type of store, be it an eyewear, cosmetics, engineering equipment, furniture or bicycle store. There are several unique mouseover effects available. The template has high page load rates. There are several options for mega menus and blog layouts.

Electro – Responsive WooCommerce Electronics Store Template

Based on Electro, you can create a simple CMS store for electronics and household appliances. The set includes a special Electro Extensions plugin with extensions for a mega drop-down menu, product carousel, special offers and improved Live Search. The template also supports working with plugins from the site

In addition to the regular menu, the template also has a special menu for mobile devices. To organize products in the catalog, you can use category tabs. Products can be displayed in a list or in a grid. The product quick view function and the “Offer of the day” function are supported. Drop-down cart. There are cool icons for design.

Mega Store – WooCommerce template for various stores

Mega Store comes with six pre-made home page layouts. You can choose one of several header options to organize a convenient product catalog and footer. For each store page, you can customize the structure, sidebar position, and add various effects. The product grid supports one to six columns.

We really hope that our comparison of CMS for an online store was useful for you. We have prepared the top 10 rating of CMS for online stores not only to show dry statistics, but also to help you answer the question: “Which CMS to choose for an online store?” Whatever your decision, the main thing is that it suits you.

If you don't know what it takes to create a successful commerce website, read a separate one dedicated to this topic. To create an online store, you will also need quality hosting. This is especially important for an online store. If you decide to choose a WordPress WooCommerce solution, read the article about. We wish you good luck in choosing a platform and creating an online store. Wishing you high conversions and successful sales!

Alexander is the founder of the “Web Laboratory of Success” website project, created to support beginning and continuing Internet entrepreneurs. He is a convinced workaholic with professional experience in managing the editorial office of an online magazine, creating and managing his own online store. Main occupation: promoting businesses (including online stores) through Facebook and Google Adwords. Main hobby: monetizing websites through affiliate marketing tools and Google Adsense. Personal confirmed records: 3 million blog visitors per month.

The website customer must decide which content management system to choose ( CMS— Content Management System). This is a very important question; the success of the future site, the cost of its production and subsequent operation significantly depend on its correct solution. The correct functionality of the CMS ensures easy and rapid development of the site - convenient expansion and updating of materials, quick changes in the structure of the site. A good CMS makes it possible to quickly add functions that were not included in the project in advance (for example, photo galleries, video materials, forums, etc.).

One option to solve the problem of choosing a CMS is to choose a common management system. The widespread use of a control system means that many problems have already been solved in this control system that you did not even set for yourself, that a large number of users have already identified almost all the programmers’ errors, and programmers have already corrected them, that there are many programming specialists on the labor market for this system, there are no problems with choosing hosting, etc.

In RuNet you can find many ratings of content management systems. Most of these rankings are created through surveys of studios, their clients, or votes. Those. only those who were interested in it participate in them. Therefore, it is no coincidence that these ratings show the predominance of paid CMS over free ones, which has always been doubtful to me. For example, http://ratings.cmsmagazine.ru or www.ratingruneta.ru/cms, according to which it is boxed paid CMS that predominate.

Recently, at RIF 2010, a report was published by the company iTrack, which conducts a total collection of statistics on all domains in the RU zone. The guys wrote their own robot that crawls all domains and looks for a control system on them. This is an impartial survey of the sites themselves, so to speak, without subjective commercial distortions. 🙂 Well done, thanks to them for their work and useful data!

Research methodology

A specially programmed “spider” (robot program) regularly crawls all sites in the RU zone and collects data for analysis. The study is repeated every few months.

If the site does not respond immediately, it is checked several times over another twenty days.

Here I will present the results obtained in April 2010.

General results of the study

Total respondents were 2,728,307 domains.

The response rate of domains was 66.12%. The remaining domains are obviously not used.

CMS was found on 15.2% of domains. On the rest, either no CMS is installed at all, or the webmasters have taken serious measures to hide it (which happens for security reasons), or the site has a less common system installed, like those that many web studios do and use it only on their clients’ sites .

The share of paid circulation CMS is only 13% of the total share of discovered CMS.

The figure shows the distribution of shares between the detected CMSs.

Rating of paid CMS

Half of the paid CMS installations are 1C Bitrix. Its share is 49.2% of paid CMS or 6.4% of all installed CMS. Half of the remaining pie of paid CMS is NetCat (3.6% of the total number of CMS). Other paid CMSs are very poorly distributed.

As a rule, rare paid CMSs are used by web studios. To do this, the web studio reworks a free management system or develops its own. This CMS is usually distributed only among clients of the developer studio. The advantage for web studios is obvious - such a unique CMS binds the client to the studio for the entire life of the created site, because All modifications and maintenance of the site can only be performed by the authors. It will be very difficult for a third-party programmer to understand such a CMS without documentation and descriptions.

Rating of free CMS

The leader among free systems is WordPress - its share is 37.7% or about 33% among all used CMS. This is the absolute leader today.

It is followed by Joomla, which is installed on 28.8% of sites with free engines, which is 25% of the number of CMS on the Russian Internet.

DLE (DataLife Engine) has good results - 16% of free engines or 14% for RuNet.

It is followed by uCoz, which slightly exceeds 1C Bitrix in frequency of use (6.5% of the total number of CMS), and then Drupal, which with an installation frequency of 4.1% exceeds the second paid CMS NetCat.

The functionality of the listed free CMSs is in no way inferior to the leaders of the paid market. (With the exception, perhaps, of the uCoz engine, on which it hardly makes sense to build serious projects - it is too tied to its hosting).

In a number of functions, free systems are even significantly superior to paid circulation solutions. So draw your own conclusions!

Speed ​​of operation of various CMSs

When choosing a CMS, it is important to take into account its performance, so that later it does not turn out that the site cannot cope with even a small load.

The figure below shows the loading speed of the first page. The graph is shown in relative units; the speed of the fastest CMS is taken as 10 points.

In principle, the spread in the performance of different engines is not very large - only four times. Such a small difference can always be compensated by optimizing the site or choosing a faster hosting.

It turns out that paid CMS have no advantages here; 1C-Bitrix is ​​one of the slowest management systems.

Separately, it should be said about the performance of the most popular WordPress system. The study showed that it lags behind the best examples. This is due to the fact that accelerators are not included in the basic package that most sites have.

Therefore, site owners on this CMS should not forget to include accelerator modules in the package. Regular accelerators are quite sufficient; the widespread and not the best WP-Cache module provides several times the acceleration, which is enough even for sites with a large load. But there are also Super Cache, Hyper Cashe, DB Cache and others. In general, accelerator plugins can improve performance tens or hundreds of times.

Usually, the problem of web server performance is underestimated by customers. Most customers raise this issue with the manufacturer at a time when they have already managed to attract significant traffic to the site. But not every CMS has the ability to quickly improve performance. Therefore, it is better to use a CMS that allows you to optimize performance.

Hello friends and colleagues! Today we have another review article. We will consider a very interesting topic: which CMS to choose for your website. A review of 11 (as always) popular systems awaits you. I hope that this article will be useful for beginners in website building, so I will try to explain as clearly and in detail as possible what a CMS is, why they are needed and how to choose the best option for yourself. So, first things first.

The difference between a constructor and a CMS is that you do not need to buy hosting, download a CMS, or install it on your hosting - the constructors work online. All plugins and templates are also usually provided out of the box. The user is completely freed from the need to deal with the technical aspects of administering his site - the designer does all this for him.

One of the most popular constructors on the Runet is Nethouse. His specialization is primarily online stores, business cards and landing pages. There are two options for using the service: free and paid. With the free option, the user is provided with a third-level domain and rather limited functionality:

As you can see, the free plan provides a third-level domain without the ability to connect your own domain, the number of products is only 10, and the number of photos is 20.

If you don’t know what a domain is, read my .

Advantages:

• Ease of learning. After registration, the user enters the control panel, which is convenient and understandable. Choosing a template is a matter of a couple of minutes.
• Editing the site structure is also easy and simple; blocks are added or removed in the visual editor.
• With a paid plan you get a free domain.
• You can buy a domain for only 49 rubles. in year.
• Great functionality - everything you need to develop a store is included.
• All actions are carried out practically with just a mouse click.
• Detailed documentation.

Flaws:

• The possibilities for customizing the design are very poor - the templates cannot be reconfigured to suit your needs.
• The HTML code is closed - therefore it will not be possible to insert advertising banners.
• A small number of tariffs - only paid and free, i.e. insufficiently flexible pricing policy.
• Focused on the store - business cards and landing pages look a little pale.

Conclusion:

Choosing a CMS for your store is not easy. If you have a very modest business. Or you are just starting it - perhaps it would be a good option for you to work on paid plans of constructors such as Nethouse. Free - you can, of course, try, but restrictions and a third-level domain will not benefit you.

uCoz

Probably the most popular of the designers is the uCoz service. With its help, you can develop projects of any complexity and any direction. The modules of this service can be used individually - to create online stores, blogs, business cards, or in combination, as part of a large portal.

The main functionality is provided free of charge, including a third-level domain. You can expand the list of services for a fee. There are tariff plans that include additional services:

Advantages:

• Rich functionality - you can create any website: a large number of templates, including paid ones, plug-ins.
• Convenient control panel.
• The ability to change the design of templates, order your own unique template.
• Convenient HTML editor.

Flaws:

• Advertising banner – can be disabled for an additional fee.
• Since there are many possibilities, it is not so easy to figure them out, especially for a beginner.

Conclusion:

In terms of functionality and knowledge required to create a high-quality website, uCoz is quite comparable to any of the CMS. If you want to choose a CMS for a blog or other type of site, but have not yet decided and are thinking about trying your hand at it for free, this builder may well become your faithful assistant.

What engine is your site on? Let's have fun, it's very interesting.

Hello, dear readers of the blog site. Today I want to talk about such a thing as a website engine or, scientifically speaking, a CMS (content management system).

Essentially, these are programs for a web server that greatly simplify the creation and maintenance of a website. Well, the website itself will allow you (if you create it yourself and don’t spend money on its promotion).

If you want to add your resource to this rating, then do not use the corresponding button on the right above the table.

By the way, if you think that it will be a little difficult for you, you can look web studio rating, located on the same resource. There you can see the projects created by this studio by clicking on the link in the “Works” column.

This is roughly what the statistics look like on the engines used by RuNet users (here not only Joomla, but all popular CMSs in general) in the context of which version of the CMS is used - new or outdated:

On Joomla, in addition to regular websites, quite a lot are created, thanks to the existing store extension called .

Probably the easiest free engine to learn is WordPress. Of course, it is mainly used for a rather narrow niche (creating and introducing blogs), but if desired, it can be used to implement websites, forums, and galleries. But first of all, WordPress is a very functional blogging CMS.

the site runs under the control of WordPress (but this is a secret, because the engine used and its version must be hidden, judging by the Yandex advice voiced above). I wrote and continue to write about the subtleties and nuances of working with this engine in the section, and about extensions for it in the section.

Judging by the CMS speed graph above, WordPress is an outsider in this race, but I personally didn’t feel it. In general, WordPress can be made to run fast without creating an outrageous . True, this will take a little time, but your blog can become very fast and very easy. I wrote about the increase in the column of the same name.

Now my blog is hosted on and with a load of 20-25 thousand visitors per day, I am still pleased with the speed of WordPress, especially after finalizing the template and optimizing everything that can be optimized. Although, when using a large number of plugins, without and without additional optimization, WordPress becomes a rather heavy monster.

It is clear that there are still a lot of free CMSs that are used for various purposes. This is the same Drupal or DLE (DataLife Engine), and for many cases their use will be justified, because an ideal CMS does not exist, but WordPress and Joomla mentioned just above are the most popular. The reason may be their fairly simple design and clarity for novice users.

Which paid engines are the most interesting?

Another example that can be given as a not very expensive and fairly fast paid CMS is S.Builder. To understand how to create websites on this engine, most likely, it will not take you very much time, because... it has a fairly low barrier to entry (as they say, it is intuitive). This system is written for the end user - absolutely unprepared and with no experience in webmastering (it can work in Word and that’s fine).

S.Builder is quite flexible and you can do almost everything with it, but, say, unlike Drupal (which can also do almost everything), with S.Builder you can do all this without getting into the code at all (there is a powerful module designer according to your needs).

Well, as I already mentioned, this CMS is one of the fastest engines and holds the load quite well, although it is also written in PHP. This is most likely due to the good cleanliness of the code (it was written from scratch) and good caching performance.

You can try S.Builder for free both online and offline. In the first case, you will need to go to the “Demo version on-line” page and they will create a temporary site on this CMS, where all the modules will be available for “trying out the pen”. If online testing does not suit you, then you can download from the “Download CMS” page a fully functional and absolutely free offline version of this engine (as if you were) - “Trial version of CMS for installation on a local computer.”

Finally, I want to give you the opinion of a professional optimizer from the very well-known SEO company Ashmanov and Partners, who gave a fairly detailed answer to the question - Which CMS is better?:

P.S. Sometimes you want to know what engine does this or that site run on?. It turns out that this can be done quite simply and elegantly. In the article I just mentioned such a plugin - Wappalyzer. A very interesting thing.